Ads Performance Report
ABC Company
Job No.: JS1235
Total Budget: $100,000.00
Remaining Budget: $10,000.00
Google Display Network
Campaign Period: 1 Nov 2023 - 15 Nov 2023
Report Period: 1 Nov 2023 - 15 Nov 2023
Month Ad Group Imps Clicks CTR CPC Cost Conv Conv% CPA
Campaign: ABC Company Campaign 1
October 2023 Ad Group 1 campaign_HKPFS_other
countries 2,309,803 117,669 5.09% $0.35 $41,332.75 3,612.9 3.07% $11.44
November 2023 Ad Group 1 campaign_HKPFS_other
countries 3,774,127 181,157 4.80% $0.35 $62,545.70 12,734.9 7.03% $4.91
December 2023 Ad Group 1 campaign_HKPFS_other
countries 28,143 1,687 5.99% $0.36 $601.58 203.8 12.08% $2.95
Total: 6,112,073 300,513 4.92% $0.35 $104,480.03 16,551.6 5.51% $6.31
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Ads Performance Report
ABC Company
Job No.: JS1235
Google Display Network
Report Period: 1 Nov 2023 - 15 Nov 2023
Audience segment Audience segment type Imps Clicks CTR CPC Cost Conv Conv % CPA
Campaign: ABC Company Campaign 1
Ad Group 1 campaign_HKPFS_other countries
Custom affinity segment: auto-
international business studien 3,039,116 129,736 4.27% $0.31 $40,420.03 6,860.4 5.29% $5.89
created
Custom intent segment: auto-
Research Universities 917,628 47,921 5.22% $0.43 $20,615.04 3,755.4 7.84% $5.49
created
Custom intent segment: auto-
Universities 575,428 46,411 8.07% $0.27 $12,571.74 2,248.5 4.84% $5.59
created
Custom intent segment: auto-
Business School 282,126 23,422 8.30% $0.33 $7,677.73 1,394.9 5.96% $5.50
created
Education In-market segment 464,914 16,471 3.54% $0.44 $7,228.37 531.3 3.23% $13.61
Custom intent segment: auto-
Study Abroad Scholarships 275,446 14,605 5.30% $0.44 $6,416.33 821.5 5.62% $7.81
created
People not in audience
People not in audiences 256,888 5,629 2.19% $0.59 $3,308.19 92.0 1.63% $35.96
segments
Custom intent segment: auto-
Scholarship Application Forms 68,364 4,059 5.94% $0.37 $1,503.03 241.0 5.94% $6.24
created
Custom intent segment: auto-
Independence University 44,793 3,509 7.83% $0.34 $1,205.06 189.2 5.39% $6.37
created
Custom intent segment: auto-
PhD Scholarships 54,735 2,845 5.20% $0.37 $1,056.61 166.7 5.86% $6.34
created
Custom intent segment: auto-
Bursary Scholarships 35,394 1,998 5.65% $0.38 $751.64 121.8 6.10% $6.17
created
Education › Study Abroad
In-market segment 37,127 1,367 3.68% $0.48 $661.74 39.5 2.89% $16.75
Programmes
Education › Post-Secondary
In-market segment 31,232 1,002 3.21% $0.53 $529.34 27.3 2.73% $19.37
Education › Business Education
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Ads Performance Report
ABC Company
Job No.: JS1235
Google Display Network
Report Period: 1 Nov 2023 - 15 Nov 2023
Audience segment Audience segment type Imps Clicks CTR CPC Cost Conv Conv % CPA
Custom intent segment: auto-
University 17,539 1,202 6.85% $0.32 $386.94 57.7 4.80% $6.71
created
University Graduation Life event 4,686 209 4.46% $0.47 $99.14 2.0 0.96% $49.57
Education › Highest Level of
Educational Attainment › Detailed demographics 4,356 89 2.04% $0.44 $38.84 1.0 1.12% $38.84
Bachelor's Degree
Education › Current University
Detailed demographics 2,035 34 1.67% $0.27 $9.13 1.5 4.41% $6.09
Students
Education › Highest Level of
Educational Attainment › Detailed demographics 266 4 1.50% $0.28 $1.12 - 0.00% $0.00
Advanced Degree
Total: 6,112,073 300,513 4.92% $0.35 $104,480.02 16,551.6 5.51% $6.31
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