Master

In 12 Weeks

Trisha Vaidya

Arjun Vaidya
Core Instructors

Program Live & Hybrid

Handbook Program Starts On 18th April 2024

Inc42's Mission
In the dynamic landscape of India's D2C market, poised to reach a
staggering $100 billion by 2025 and captivating over 350 million online
shoppers, a revolution is underway. Over 1,100 D2C brands have emerged,
collectively securing over $3 billion in funding, heralding an era of
unprecedented growth and opportunity.

At the forefront of this transformative wave, Inc42 has been a pivotal force in
shaping India's D2C narrative. Our contributions, spanning over 3,000
articles, 19 in-depth research reports, and 6 high-impact conferences, have
influenced and connected more than a million D2C startup founders,
operators, investors, and enthusiasts. We've not just observed the D2C
evolution; we've actively moulded it.

Yet, amidst these milestones, we recognize a persistent challenge: the need

for robust support for early-stage D2C startups. These burgeoning ventures
require more than just capital; they need strategic guidance to scale,
expertise in fundraising, and assistance in establishing a strong
omni-channel presence.

Addressing this vital need, Inc42 is proud to launch D2CX, a transformative

12-week program designed to supercharge India's early-stage D2C
ecosystem. D2CX is more than a program; it's a commitment to nurture,
empower, and accelerate the next wave of D2C innovators. As the
trailblazers in India's D2C space, we continue to champion and foster the
industry, ensuring that the potential of every D2C startup is fully realised.
 What Sets D2CX Apart?

Live & Hybrid Comprehensive Become Part

Personalised Mentorship, In-Depth of a Lifelong
Learning Experience Workshops & Community
Assignments

Learn From India’s Hands-On Mentorship & Exclusive Access to

Top 1% D2C Leaders Practical Assignments India’s Startup Ecosystem

Hybrid Learning Comprehensive Join A Vibrant D2C

Experience Hands-On Workshops Community

In-Person Convocation & Personalised Growth Exclusive Benefits and

D2C Showcase Model Investor Connects

APPLY NOW
 Meet Your Core Instructors

Arjun Vaidya is the Founder at Dr. Vaidya's:

New Age Ayurveda.

In October 2016, Arjun quit his job to take on

his 150-year-old family legacy of Ayurvedic
formulations that his grandfather left behind.
Dr. Vaidya’s repackaged the ancient Indian
science of Ayurveda and emerged as India’s
largest Ayurveda brand online. The brand
successfully reached 2m+ consumers across
500+ cities and 16,500+ pin codes in India.
Arjun was the first Ayurvedic Entrepreneur to
be featured in the Forbes 30 Under 30 Asia
List for and Business World 40 Under 40 List!

Arjun Vaidya
Founding Partner
Dr.Vaidya’s
 Trisha Rajani Vaidya was the COO at Dr.
Vaidya's: New Age Ayurveda. Prior to her
entrepreneurial stint, Trisha graduated from
Warwick University, UK with a BSc in Business
Management. She then worked at Goldman
Sachs in London from 2012-2014 where she
was in the top quartile all through her stint. In
July 2014, Trisha moved back to India and
joined Nykaa as part of the core team which
at the time was only 20 members. Trisha also
worked in impact investing at Intellecap until
she joined Dr. Vaidya’s in 2017.

Trisha Vaidya
Founding Partner
Dr.Vaidya’s

Master 10X D2C APPLY FOR D2CX

Growth In 12 Weeks
 Guest Speakers & Experts

Ashutosh Kesharvani Gopal Kolli Ankit Dikshit Vishesh Khurana

Founder Ecommerce Expert Founder Cofounder
FarziEngineer FarziEngineer Meduit Shiprocket

Anish Basu Roy Swati Bhargava Manish Chowdhary Sanjana Jogani Kejriwal
Cofounder & CEO Cofounder Co CEO Director
TagZ Foods CashKaro WOW Skin Science Jobinsight
 Abhijeet Kaji Rinka Banerjee Sreejith Moolayil Mohit Sadaani
Cofounder Founder & Chairperson Cofounder & COO Cofounder & CEO
Knya Thinking Forks Consulting True Elements The Moms Co.

Malika Datt Sadani Akash Sharma Naiyya Saggi Sanil Sachar

Founder & CEO Cofounder & CEO Cofounder Founding Partner
The Moms Co. Farmley The Good Glamm Group Huddle Ventures

ANNOUNCING SOON

7+
Speakers &
Suraj Malik
Mentors
Managing Partner
Legacy Growth Partners
 Weekly Schedule

Core Sessions
Weekly, Live Sessions Taken By Instructors And Session Experts

Saturday 11:00 AM - 2:00 PM (IST) Sunday 11:00 AM - 1:00 PM (IST)

Progress Reviews
Weekly Assignments, Reviews And Feedback Sessions

Assignment Briefing Review

Saturday 11:00 AM - 2:00 PM (IST) Monday 8:00 PM - 9:00 PM (IST)

Session Follow-Ups
Doubt Clearing Sessions Taken By Instructors & Experts

Thursday 8:00 PM - 9:00 PM (IST)

APPLY NOW
How Is The 12 Week Journey Structured?
Each week of D2CX is structured and crafted to help you build a
profitable D2C brand in 2024. Master the Art of 10x growth in 12 weeks.

60+ Hours 45+ 25+ 12

of Live In-Depth D2C Founders & Weeks Live
Sessions Session Experts Program

Week 0
Product Is King + Value Prop Canvas

Brand Identity & Storytelling

Delivering A World Class Product &

Customer Experience

D2C Marketing — Content, Brand

Awareness, Social Media & Influencers

D2C Marketing — Performance Marketing,

Conversion
Building A Loyal Customer Base
(Retention, CRM & Support)

Nailing Operations, Supply Chain, Delivery

Omnichannel Growth — Tapping Into

Online Marketplaces

Omnichannel Growth — The Offline Play

Customer Experience & Building

Your 0 To 1 Team

Budgeting, Financing & Growth Modelling

 APPLY NOW

LIVE & HY
BRID Y B R ID
PROGRA LIVE & H
M START
S ON 18T
H APRIILL22024 D2CX
8 T H A P R 024
T S ON 1 D2CX
M STAR LIVE & HY
PROGRA BRID
H Y BRID
I V E &
Week
Product Is King + Value Prop Canvas
O1

Welcome Note Welcome Address By Inc42

1. What D2CX is all about

2. How to make the best of the program
3. What to expect from the next 12 weeks

Masterclass Product MOAT - What It Means For D2C Brands

1. Defining the core value proposition of your product

2. How to assess if you have achieved PMF
3. Are you solving for the right consumer pain points

Masterclass Frameworks For Product Launches: An Introduction

1. How to build an efficient NPD pipeline

2. How to build a process for NPD
3. Metrics to evaluate & measure your product's success

Fireside Decoding The Product Launches Frameworks

1. Decoding the strategies for Vertical and Horizontal scale

2. What's the right time to launch a new product for your D2C
brand
3. Understanding the TAM, SAM, SOM for your D2C brand
4. Importance of processes and frameworks to automate
existing product marketing, iteration and scaling process
Masterclass Product Development 101 For D2C Brands

1. Deep dive into NPD frameworks

2. Expanding product lines for Omnichannel Scale

Panel How Brands Go About Product Launches

1. Learn from hands on experiences of the top 1% D2C

founders
2. How experts in F&B, Fashion and Beauty scaled their D2C
brands
3. Why now is the best time to build a D2C brand in India
4. D2C landscape, opportunities and challenges
Week
Brand Identity & Storytelling
O2

Workshop A-to-Z Of Elevating Brand Building For D2C Brands

1. Understanding the fundamentals of branding – product

design and product comms
2. Why brand guidelines are critical
3. Case studies on top D2C brands acing product branding,
design and comms

Fireside Crafting Your Brand's DNA

1. The ABCs of brand marketing for D2C brands

2. How to measure impact of Brand Marketing
3. How to evaluate the success of your brand marketing
campaign – Brand marketing metrics!
4. Learn different brand marketing frameworks and
strategies to get the most for your D2C brand
5. Channels for brand marketing – Identify the right channels
for brand marketing
6. How to buiild an organic pull through brand marketing

Masterclass Secrets To Creating A Cult Brand

1. Secret saunce to building trust with your customers

through your brand
2. How to communicate brand promise
3. How to position your core value proposition to
communicate your brand positioning
4. Lean how to build long term brand campaigns, evalue
your brand campaign's success
5. Case Study: How Whole Truth food elevated their brand by
building a cult brand"
Week Delivering A World Class Product & Customer
O3 Experience

Workshop Building A World Class Website Experience

1. Design customer-centric UX for enhanced website

interaction and conversion
2. Conduct thorough audits of key pages to boost
conversions and optimize communication channels for
effective user engagement
3. Evaluate and refine your tech stack for a seamless user
experience, focusing on page speed and traffic
optimization

Panel Strategies For Conversion Rate Optimisation For D2C

Brands

1. Benchmarking CRO for your D2C website with case studies

from top brands
2. Identifying opportunities for CRO on your website
3. Learn the top levers for CRO on your website
4. Tracking CRO efforts, understand how the D2C funnel
works and identify gaps for optimisation

Panel How India's Leading D2C Brands Built Product &

Customer Experience

1. Learn top frameworks that have helped top Indian D2C

brands maximize their conversions
2. How to build organic growth and adoption for your website
3. Solving for UX beyond the website.
4. Leveraging WhatsApp, Social to build customer loyalty
Week D2C Marketing — Content, Brand Awareness,
O4 Social Media & Influencers

Masterclass Tapping Into Community Power For D2C Success

1. How can you help users who love your products become
brand ambassadors
2. Identifying levers to drive organic growth through
community
3. How to build product offerings that connect with the user
4. Case studies on brands that have leveraged community
to scale their D2C brands
5. Identify the right channels to build a community –
Blogs, Social, Instagram, Facebook, WhatsApp

Masterclass Unlocking Organic Surge: SEO Strategies For D2C Brands

1. Learn the ropes of SEO for D2C brands

2. Case studies on SEO best practices and impact on organic
growth

Masterclass D2C Brands Guide To Cracking Social Media Marketing

1. Leveraging Social Media to amplify your brand voice

2. Cracking the ideal multi-channel strategy to build your
brand
3. How to build an organic growth funnel with Social Media
4. Deep dive into channel level strategies – Youtube,
Instagram, Facebook, Twitter, LinkedIn
Panel Cracking Influencer Marketing: D2C Brands'
Handbook To Campaign Strategies, Negotiation &
More

1. Master evaluating brand metrics and stages to initiate

influencer marketing
2. Discover how to select and source the perfect influencers
for your brand
3. Learn to price content collaborations and budget for
influencer campaigns effectively
4. Gain insights from top D2C influencer strategy case
studies and develop a hands-on playbook for
channel-wide mastery

Panel Crafting Your YouTube Strategy: A Guide To Content

Creation And Engagement

1. Understanding the scale of Youtube and its impact on

brands
2. Learn the nuances of scaling your brand voice and getting
organic growth via Youtube
3. How to build an organic content engine for your brand on
Youtube
4. Case studies of top brands who have aced the Youtube
branding game
Week D2C Marketing — Performance Marketing,
O5 Conversion

Masterclass Mastering The Marketing Funnel: A D2C Brand's Guide

To Building, Utilising, And Scaling

1. Master the performance funnel playbook to maximize

conversions
2. Understanding the metrics that drive key performance
marketing channels
3. Benchmarking your performance against industry
standards
4. Understanding content format, design and engagement
trends that drive conversions
5. Case studies on different stages and D2C segment on how
they drive ROI from performance ads

Masterclass A Guide To Meta Ecosystem: A Guide To For D2C

Brands

1. Master the Meta playbook to scale your D2C brand,

including comprehensive strategies for Instagram and
Facebook ads
2. Dive into Instagram marketing essentials, from ad
copywriting to best practices and bidding strategies for
optimal results
3. Customize reports in Meta Ads Manager, understand key
KPIs, and conduct A/B tests for continual ad optimization
4. Learn to set up dynamic ads and product catalogs for
e-commerce, alongside advanced retargeting and
remarketing strategies
Masterclass Google 1-0-1 For D2C Brands: Mastering Search
Console, Ads, And Analytics

1. Optimize Google Merchant Center for effective Google

Shopping campaigns and ensure compliance with Google
Ads policies.
2. Integrate Google Ads and Analytics for deep performance
insights, leveraging strategic bidding and A/B testing to
enhance ROI.
3. Craft compelling ad copy and visuals across Google's
ecosystem, from search to display and video ads.
4. Employ advanced retargeting and remarketing strategies
alongside Google Ads Manager for actionable insights
and continuous campaign improvement.

Masterclass Harnessing Affiliate & Partnership Power For D2C

Brand Success

1. Explore affiliate marketing fundamentals, focusing on

onboarding and management techniques.
2. Delve into channels, networks, attribution, and tracking to
optimize affiliate strategies.
3. Understand the nuances between CPS and non-CPS
partnerships and their implications.
4. Discover effective CPS partnerships with leading platforms
like GPAY and CRED for enhanced brand collaboration.
Week Building A Loyal Customer Base (Retention,
O6 CRM & Support)

Masterclass D2C Brands' Guide To Customer Loyalty: Strategies

For Enhancing Customer LTV & Retention

1. How to crack retention through automated journeys

(post-purchase, cart abandonment, product view,
welcome, re-stock, review)
2. How to do churn analysis, win-back campaigns &
incentivise repeat purchases
3. Learn how to do retention cohort analysis and build user
journeys to solve for your casual, core and power users

Fireside D2C Brands' Guide For Developing Lasting Customer

Relationships

1. Learn and implement SOPs and strategies for customer

success team for feedback loop for product/ business/
marketing teams
2. Learn nuances on how to drive customer engagement and
feedback for New product launches and cohort analysis
through customer success teams.
3. How to build processes to implement product iterations
and improvements through articulated and structured
feedback from power, core and casual users through
customer experience/success teams.
Panel Unlocking Insights: Engagement and Retention
Frameworks For Customer Loyalty

1. Master tools for automating personalized user

engagement and retention journeys
2. Utilize cohort analysis for enhanced repeat purchase
metrics through targeted communications
3. Adopt a multi-channel strategy for retention, integrating
Email, WhatsApp, and SMS
4. Craft tailored website experiences for repeat users, from
behavior analysis to landing page optimization

Panel D2C Brands' Frameworks For Customer Acquisition,

Engagement & Retention

1. Case studies from D2C brands on highly efficient retention

levers
2. Understand how loyalty and gamification can increase
user retention
3. How to resurrect churned users & building the right value
prop
4. How to achieve high prepaid order share to improve user
retention

Fireside D2C Brands Guide To Setting Up A Scalable Customer

Service Team

1. Learn to build and scale a resilient customer service team

tailored for D2C growth.
2. Understand how to ensure brand consistency across
customer service channels.
3. Discover strategies for using customer feedback to boost
your CX team's performance.
Week
Nailing Operations, Supply Chain, Delivery
O7

Panel Mastering Efficient Operations: Streamlining Delivery

& Identifying The Key Metrics

1. How to optimise operations and supply chain to boost

margins
2. Enhancing margins through continuous operational
improvements
3. Leveraging the latest tech and systems in WMS, WH & LMD
stack for operational efficiency
4. Audit and refine your WMS setup for optimal packaging
and delivery
5. Enhancing customer experience with superior tracking and
feedback mechanisms

Masterclass Decoding Last-Mile Delivery For D2C Brands:

Navigating Partners, Costs, and Effective Strategies

1. Evaluating last mile delivery partners for optimal

performance
2. Costing, metrics, CFC optimization to optimise LMD costs
3. Enhancing efficiency and lowering return rates for COD
orders
4. Case studies on expanding delivery reach across pincodes

Panel Strategies For Raw Material Sourcing & Vendor

Negotiation

1. Understand the A-Z of D2C manufacturing & NPD

2. Product sourcing, setting up R&D and budgets
3. Case studies on manufacturing in India
Week Omnichannel Growth — Tapping Into Online
O8 Marketplaces

Fireside Marketplaces Vs Own Website: The Big Debate

1. Metrics, trends and competitor analysis on brand

strategies, evaluating marketplace vs website focus
2. Unit economics of website and marketplaces
3. Evaluating CAC for marketplace vs website growth

Masterclass Navigating Amazon Ecosystem: D2C Brands' Guide

To Listing, Advertising, Warehousing & More

1. Master organic growth strategies on Amazon

2. Navigate paid promotions: sponsored listings, advertising
campaigns, and search/display ads
3. Choose the best marketplace for scaling with key
evaluation metrics
4. The standard optimisation checklist: video quality, bullet
points, images, and reviews

Masterclass D2C Brands Guide To Navigating Flipkart:

From Listing, Logistics To Operations

1. Master organic growth strategies on Flipkart

2. Navigate paid promotions: sponsored listings, advertising
campaigns, and search/display ads
3. Choose the best marketplace for scaling with key
evaluation metrics
4. The standard optimisation checklist: video quality, bullet
points, images, and reviews
Masterclass Elevating Your Brand On Nykaa: Deep Dive Into
Listing, Advertising And Scaling Strategies

1. Master organic growth strategies on Nykaa

2. Navigate paid promotions: sponsored listings, advertising
campaigns, and search/display ads
3. Choose the best marketplace for scaling with key
evaluation metrics
4. The standard optimisation checklist: video quality, bullet
points, images, and reviews

Masterclass Inside Amazon Global Selling: Strategies To Nailing

Overseas Selling

1. Navigate international selling on Amazon: opportunities

and challenges
2. Conduct in-depth market research for global expansion:
trends, competition, audience
3. Optimize listings for international visibility: descriptions,
keywords on Amazon
4. Tailor fulfillment, pricing, and offerings for success in global
markets
5. Manage sales periods and build reviews in international
markets effectively

Panel Fast-Track To Sales: Leveraging Quick Commerce For

D2C Brands

1. Grasp the potential of quick commerce platforms like

Zepto, Instamart, Blinkit.
2. Navigate paid advertising strategies on quick commerce
platforms.
3. Identify optimal SKUs for your brand on quick commerce
platforms based on key metrics.
Week
Omnichannel Growth — The Offline Play
O9

Fireside Going Offline: Decoding The Unit Economics Behind

Store Setups

1. Explore the strategic benefits of incorporating offline retail

into D2C sales strategies.
2. Understand the unit economics of offline stores, including
investment, expenses, and revenue.
3. Determine the best timing and approach for offline
expansion, considering market and brand dynamics.
4. Identify success factors for offline stores, including
location, design, staffing, and inventory management.

Panel How D2C Brands Can Go About Online-To-Offline

Expansion

1. Crafting a targeted GTM strategy for offline expansion,

highlighting demographics, locations, and channels
2. Navigate the offline ecosystem, leveraging insights from
online data for marketing
3. Identify the prime moment for online-to-offline growth,
based on demand and readiness
4. Establish strategic partnerships to amplify offline market
presence and distribution

Fireside Cracking Offline Channels — Finding The Right

Avenues & Success Parameters

1. Master strategies for offline scaling: Enhance distribution,

optimize logistics, and boost brand visibility.
2. Tap into unique offline channels, including airlines and
army canteens, for B2B and B2C growth.
3. Learn from case studies of brands that successfully
transitioned from online to significant offline presence.
Week
Customer Experience & Building Your 0 To 1 Team
10

Masterclass Essentials Of Team Building, Processes, And

Documentation

1. Building a strong founding team with a focus on core

functions essential for D2C success
2. Master the organizational blueprint for D2C brands,
identifying key roles and scaling strategies
3. Enhancing hiring, recruitment, and onboarding processes
to secure top talent specifically for D2C startups
4. Strategising budget allocation and utilize HR software to
streamline processes, ensuring alignment with
organizational values and legal standards

Masterclass The Art of Cultivating A Winning Team Culture

1. Defining and articulating your company's core values and

mission to shape its culture and identity
2. Creating a performance-driven culture where individuals
thrive and contribute to collective goals
3. Employing transparent leadership and hiring practices
that align with the company's values, promoting trust and
collaboration
4. Consistently reinforcing culture through open
communication, recognition of achievements, and
celebration of team successes
Masterclass How To Build Your Personal Brand

1. Personal branding's impact on business growth, investor

relations, and public image
2. Kickstarting personal branding by pinpointing a founder's
strengths, passions, and values
3. Tailoring your brand to your audience's needs for effective
market positioning
4. Enhancing your personal brand online and offline with
authenticity & consistency, utilizing tools for perception
analysis

Masterclass Mastering The Art Of Public Speaking

1. Overcoming public speaking fears and learn effective

structure, storytelling, and delivery techniques
2. Utilising voice modulation, body language, and visual aids
for engaging presentations
3. Applying Neuro-linguistic programming (NLP) and
persuasion for impactful communication
4. Tailoring speeches to the audience, mastering Q&A
sessions for dynamic interaction
Week
Budgeting, Financing & Growth Modelling
11

Masterclass Mastering Business Finance Fundamentals

1. Mastering MIS for strategic decision-making, P&L analysis,

and forecasting
2. Learning financial management and accounting
fundamentals with Tally
3. Employing budgeting techniques for optimal financial
planning and resource use
4. Navigating GST/taxes and manage cash flow for financial
health and growth

Masterclass How To Go About Business Modelling

1. Grasping business modeling essentials and its impact on

D2C brand success
2. Identifying key business model components to craft a
compelling value proposition and strategy
3. Learning to innovate and adapt your business model for
market competitiveness
4. Mastering strategies for diversifying revenue and
managing costs for brand sustainability

Masterclass Decoding The Different Types Of Fundraising Avenues

Available

1. How & when to raise funding for your brand

2. Exploring funding options for D2C brands: equity, debt,
revenue-based financing, and loans.
Masterclass The A To Z Of Term Sheets

1. The significance and essentials of term sheets in funding

2. Analysing term sheets through a commercial and
governance lens
3. Navigating term sheet negotiations from an investor's
perspective
4. Understanding cap table intricacies and negotiation best
practices

Masterclass Seal The Deal: Perfecting Your Fundraising Strategy

1. Navigating fundraising from seed to Series C,

understanding each stage's nuances
2. Identifying when your brand is funding-ready and learn to
calculate needed capital
3. Decoding the investor landscape to align with their
interests and investment strategies
4. Preparing for due diligence and crafting a targeted
investor list

Masterclass How To Make A Winning Pitch Deck

1. Mastering the art of the pitch deck, from purpose to

essential elements
2. Creating a compelling narrative that weaves problem,
solution, and journey
3. Learning the dos and don'ts for an impactful pitch deck
and presentation
4. Analysing successful startup pitch decks for insights and
improvement areas
Week
Physical Convocation [Delhi]
12

Registrations

Opening

Fireside Next Frontier: Building A ₹100 Cr Revenue Brand

Pitches

Panel The D2C Outlook: Trends That Will Shape The Future

Pitches

Fireside Building The Next Gen D2C Brand

Networking

APPLY NOW
 Fellowship Outcomes

Customised Growth Compelling Brand

Blueprint Positioning & Story
Build a growth strategy that's Identify your ICP & develop your
specifically tailored to the brand document for a strong
nuances of your D2C brand. brand narrative that resonates
with your target audience.

Enhanced Website Streamlined

Performance Retention Strategies
Leave with a website optimised Identify robust engagement &
for higher conversions, ensuring retention flows, fostering lasting
a more effective online customer relationships and
presence. repeat business.

Optimised Investor-Ready
Marketplace Presence Pitch
Achieve refined product listings Craft a compelling pitch deck,
across various marketplaces, fully prepared and polished, to
enhancing visibility and sales. confidently engage with
potential investors.
 Master
In 12 Weeks
Live & Hybrid

APPLY FOR D2CX

Program Starts On 18th April 2024