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Cebu Pacific: Affordable Travel for All

Cebu Pacific Airlines is a low-cost airline based in the Philippines that aims to bring people together through affordable and reliable travel. Its mission is to enhance the quality of life in the communities it serves. The airline's vision is to become the most successful low-cost carrier in the Asia-Pacific region and the first choice for Filipino travelers, with a reputation for genuine and caring service.

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Christian StaAna Edaniol
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671 views2 pages

Cebu Pacific: Affordable Travel for All

Cebu Pacific Airlines is a low-cost airline based in the Philippines that aims to bring people together through affordable and reliable travel. Its mission is to enhance the quality of life in the communities it serves. The airline's vision is to become the most successful low-cost carrier in the Asia-Pacific region and the first choice for Filipino travelers, with a reputation for genuine and caring service.

Uploaded by

Christian StaAna Edaniol
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Edaniol, Christian Albien S.

ESCI 421-2 CEBU PACIFIC AIRLINES Our Mission Cebu Pacific brings people together through an affordable, reliable mode of travela fun-filled experience that's delivered with a true heart and soul for service.

We enhance the quality of life of the communities we serve and are an active partner in the nation's progress.

Our Vision Cebu Pacific is internationally renowned as the most successful low-cost carrier in the Asia-Pacific region.

We take pride in being the best domestic airline and the Filipino travelers' first choice.

We are reputed for our unparalleled genuine, warm and caring service.

We are recognized for our innovation and commitment to excellence, and we are the industry and academe benchmark for success.

We are an employer of choice, providing many opportunities for professional and personal growth in a learning, egalitarian and non-bureaucratic workplace.

Our people are goal-oriented team players, empowered and disciplined, with a big sense of integrity, enthusiastically spreading the culture of fun throughout the world.

Our equipment, facilities and systems enable us to ensure consistent highly efficient levels of operation.

We have a deep sense of family extending beyond the airline, encompassing the communities we serve and the family we love.

Company Objective It's time everyone flies Company Profile Cebu Pacific Airlines is a low-cost airline based in Pasay City, Manila, Philippines. It is one of the Philippines national flag carriers, and currently the countrys leading domestic airline. Cebu Pacific is the leading domestic carrier in the Philippines and operates the most domestic destinations, flights and routes and has the youngest fleet. It operates scheduled domestic and international services. Its main base is Ninoy Aquino International Airport, Manila, with a hub at Mactan-Cebu International Airport, Francisco Bangoy International Airport and Diosdado Macapagal International Airport. The airline is wholly owned by JG Summit Holdings and has 1,182 employees. It is a subsidiary of JG Summit Holdings, controlled by the Gokongwei family, one of the richest Filipino-Chinese families based in the Philippines. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit.

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