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Gateway to the World Unit Seven: Try it, Buy it! B2+
A picture, short film, song, etc.
that tries to persuade people to buy a product or service
Ad I saw an advertisement for the new restaurant that opened in town.
Advert
Advertisement Many companies run advertisements in the magazine.
The impression given in the advertisement is misleading.
A long piece of cloth with words written on it
Banner The demonstrators walked along the street, carrying banners
and shouting angrily.
A very large board on
Billboard which advertisements are shown, especially at the side of a road
On the highway we passed dozens of billboards showing his smiling face.
The habit of always buying a product with the same name, made
Brand loyalty by the same company
All manufacturers want to encourage brand loyalty to their own products.
The name given to a particular product by the company that
makes it
Brand name
= trade name
A type of small magazine that contains pictures and information
Brochure
on a product or a company
To appear in an advertisement, saying that you use and like
Endorse a particular product
They paid $2 million to the world champion to endorse their new aftershave.
A small piece of paper with information on it about
Flyer a product or event
A small amount of something which shows what the rest is or
should be like
a free sample
Free sample
a blood/tissue sample
The booklet contains sample questions and answers.
Something that is given to you without you having to pay for it,
especially as a way of attracting your support for or interest in
something
Freebie
The company's marketing rep was giving out pens and mugs -
the usual freebies.
The journalists were all given a freebie lunch.
A person who is paid by a company to show
Influencer
and describe its products and services on social media,
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Gateway to the World Unit Seven: Try it, Buy it! B2+
encouraging other people to buy them
For a new generation of journalists, bloggers,
and online influencers, services suchas Facebook and Twitter help them draw
attention to their work.
Being an "influencer" is now a career choice and not just a hobby.
Launch a Start a campaign to promote a product with advertisements and
marketing publicity
campaign
A piece of paper that gives
you information or advertises something
Leaflet Demonstrators handed out leaflets to passers-by.
A leaflet about the new bus services came through the door today.

A design or symbol used by a company to advertise its products

Logo
The players wore shirts with the sponsor's logo.
To call or visit a possible customer to try to sell them something
without being asked by the customer to do so
Make cold We were cold-called by a company offering savings on our phone bill.
calls
In this job, you have to be prepared to make cold calls.
• Have you been cold-called by someone offering to buy or sell shares?
To influence or control someone to your advantage, often without
that person knowing it
Her success is due to her ability to manipulate the media.
Manipulate
He can manipulate situations mostly to his benefit.
The company denied that it had been involved in any attempt to manipulate
the market.
An advertisement that is shown in a new window in front of

Pop-up the window that you are looking at on a website

We do not allow pop-ups of any kind on our website.
A way of advertising a product by supplying it for use
Product
placement in films or television programmes
To encourage people to like, buy, use, do, or support something
Promote Advertising companies are always having to think up new ways to
promote products.
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Gateway to the World Unit Seven: Try it, Buy it! B2+
The government should be playing a more prominent role in
promoting human rights.
• The band are currently touring to promote their new album.
• The city is trying to lose its industrial image and promote itself as
a tourist centre.
A short easily remembered phrase, especially one used
to advertise an idea or a product:
Slogan an advertising slogan
a campaign slogan

Given or done by people talking about something

Word-of-mouth or telling people about something
publicity We get most of our work through word-of-mouth recommendations.

Word Formation – Prefixes and Suffixes:

Child Childish collet collectable create creative
Adjective decide indecisive Effect ineffective escape inescapable
suffixes point pointless responsibility responsible sense
sensible support supportive tall tallish
Drama Dramatically legal illegally increase increasingly
Adverb Suffixes
theatre theatrically deny undeniably fortune unfortunately
Verb prefixes Sure Ensure tense intensify modern modernise
and suffixes strong strengthen
Censor censorship criticize criticism describe description
Endorse endorsement able inability interact interaction
Noun suffixes
Likely likelihood confidence overconfidence perfect perfection
Solve solution thought thoughtfulness vary variety
Social antisocial legally illegally ability inability
Prefixes Decisive indecisive effective ineffective escapable inescapable
Action interaction

Vocabulary P. 85:
What’s real and what isn’t? Welcome to the virtual influencers
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Gateway to the World Unit Seven: Try it, Buy it! B2+
To give support to someone or something with money or words:
The management has refused to back our proposals.
Back (v) • Her parents backed her in her choice of career.
• The project to improve healthcare is backed by the government.
The aspects of a person’s character that they show to other people,
especially when their real character is different
• His public persona is quite different from the family man described in the book.
Persona (n)
• It is the work that is important, not the persona of the artist.
PLURAL Personae – Personas
Sitting or standing in a particular position in order to be painted,
drawn or photographed
• The team posed for a group photograph.
Posing (v)
• She was only too delighted to pose for the cameras.
• He was persuaded to pose for his portrait.
A person who sells goods or services in or to a market.
• Black marketeers buy anything from tourists and resell it at
Marketeers
an enormous profit.
(n)
• Some role models are created by marketeers to promote certain products.
Attracting someone's attention
• You must grab the reader's attention from the first sentence.
Grabbing • We need an image that will really grab people's attention.
attention
• The use of bold, contrasting colours is designed to grab our attention.
• The sudden shouting across the street certainly grabbed my attention.
To copy the way in which
a particular person usually speaks and moves, usually in order to
make people laugh.
Mimic (v) • She was mimicking the various people in our office.
• She's always mimicking the teachers.
• He mimicked her southern accent.
a good or interesting quality that something has because it is new
• This improvement in my grandma’s health could possibly be because of
Novelty-
the novelty value of having a new puppy in the house.
value
• The new video game was sold so quickly because of its novelty value.

Active and Passive

Look at the position of the different parts of the sentence:
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Gateway to the World Unit Seven: Try it, Buy it! B2+
ACTIVE: Alan wrote a letter to me.
PASSIVE: A letter was written to me by Alan.

ACTIVE: My colleague has just told me the news.

PASSIVE: I have just been told the news by my colleague.

ACTIVE: Someone showed him how to use the mobile phone.

PASSIVE: He was shown how to use the mobile phone.

Formation of the passive voice:

Active Passive

Present Simple am/is/are + past participle

She does the homework The homework is done (by her)
Past Simple was/were + past participle
He did the homework The homework was done (by him)
Present Continuous am/is/are + being + past participle
She is doing the homework The homework is being done
Past Continuous was/were+ being + past participle
She was doing the homework The homework was being done
Present Perfect have/has + been + past participle
She has done the homework The homework has been done
Past perfect had + been + past participle
She had done the homework The homework has been done

Modals Modal + be + past participle

She will do the homework The homework will be done

Active & Passive Worksheets

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Gateway to the World Unit Seven: Try it, Buy it! B2+

1. They sell oysters in the shop next door.

2. They haven’t delivered the food yet.

3. Shakespeare wrote King Lear.

4. They have to answer the questions on this sheet.

5. Has anybody put the cases upstairs?

6. Someone should take this rubbish away.

7. They’ll ask you a lot of questions.

8. Someone’s going to send her some flowers.

9. They didn’t pay me much for that job.

10. Have they offered him a better job?

11. They told us a secret.

12. Would they lend me their car?

13. People should send their complaints to the head office.

14. They had to postpone the meeting because of illness.

15. They are going to hold next year’s congress in San Francisco.

16. The bill includes service.

17. People don’t use this road very often.

18. They cancelled all the flights because of fog.

19. Somebody accused me of stealing the money.

20. They are building a new ring-road round the city.

21. I didn’t realize that someone was recording our conversation.

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Gateway to the World Unit Seven: Try it, Buy it! B2+
22. They have changed the date of the meeting.

23. Brian told me that somebody had attacked and robbed him in the street.

24. You should open the wine about three hours before you use it.

25. Somebody had cleaned my shoes and brushed my suit.

26. We use this room only on special occasions.

27. In some districts farmers use pigs to find truffles.

28. John gave Elizabeth that beautiful ring.

29. They have offered Sarah a very good job.

30. The estate agent showed the house to the young people.

31. We will pay the gardener a lot of money.

32. Someone is going to repair the roof next week.

33. They can’t find Joanna.

34. They should decorate the room with flowers.

35. Archaeologists have discovered an ancient temple.

36. We will put all these things into boxes.

37. The firefighters rescued the teenagers from the burning building.

38. The youngest student in the class has written the best composition.

39. The children send me messages every day.

40. The villagers gave the travellers food and water.

41. A very talented young girl wrote the story.

42. They are going to finish the new road in a few days.

43. They cancelled the match because of the rain.

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Gateway to the World Unit Seven: Try it, Buy it! B2+
44. You must not cross this line.

45. They had picked the oranges before the storm.

46. Professor Smith should write the book.

47. Mr. Elliot will pay the workers.

48. Two men were following Tom.

49. Millions of people use the Internet every day.

50. They gave Bob a CD player for his birthday.

51. The prime minister will give a medal to the winners.

52. She is telling the children a story.

53. They’ve offered Sally a job.

54. Poisonous chemicals have polluted the river.

55. Doctor Simms is examining her.

56. You must stop him now.

57. Someone gave them free tickets for the concert.

58. Someone built this house 200 years ago.

59. A thief stole my purse.

60. The police will arrest the robbers.

61. They produce cars in this factory.

62. They serve breakfast at eight o’clock every day.

63. People throw away tones of rubbish every day.

64. They make coffee in Brazil.

65. Someone stole Jim’s bike lat night.

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Gateway to the World Unit Seven: Try it, Buy it! B2+
66. They will build a new bridge next year.

67. Brian Brody directed The Ultimate Space Adventure.

68. Pierre Matie will design her costume.

69. Someone found my wallet.

70. One of the students broke the window.

71. They will deliver my computer on Monday.

72. Mary invited Paul to her birthday party.

73. British astronomers discovered a new planet.

74. He gave me a present.

75. The waiter will bring us the bill.

76. Her mother bought Mary some sweets.

77. Bob has sold Ted a second-hand car.

78. Larry is going to send a letter to Tom.

79. Someone is helping her with the housework.

80. The mail-order company sent Mrs. Green a parcel.

81. My friend sent me an invitation.

82. The secretary has given Mrs. Jones some letters.

83. The traffic warden had already given him a ticket for illegal parking.

84. John gave Elizabeth that beautiful ring.

85. Her students have sent her flowers.

86. He must give the message to the right person.

87. We teach our students English and French.

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Gateway to the World Unit Seven: Try it, Buy it! B2+
88. Someone bought flowers for the bride.

89. They showed the tourists the sights of Athens.

90. Harry ate six shrimps at dinner.

91. Beautiful giraffes roam the savannah.

92. Sue changed the flat tire.

93. We are going to watch a movie tonight.

94. I ran the obstacle course in record time.

95. The crew paved the entire stretch of highway.

96. Mom read the novel in one day.

97. The critic wrote a scornful review.

98. I will clean the house every Saturday.

99. The staff must watch a safety video every year.

100. Who taught you to ski?