TECHNOPRENEURSHIP
Introduction to Technopreneurship
The Entrepreneurial Mindset
Our Goal
• Improve entrepreneurial/business capability
• Generate idea solutions
Our Goal
Our Goal
The Entrepreneurial Mindset
Today’s 1 What is Innovation?
Agenda 2 Research and Development vs.
Product Development
3 Types of Innovation
4 Innovation Ecosystem
The Entrepreneurial Mindset
What is innovation? 15 experts share their innovation definition
ECE 307: TECHNOPRENEURSHIP
The Entrepreneurial Mindset Very simply put, innovation is
about staying relevant. We
are in a time of
unprecedented change. As a
result, what may have helped
an organization be successful
in the past could potentially
The application of ideas that are be the cause of their failure in
novel and useful. Creativity, the the future.
ability to generate novel and Turning an idea into a
useful ideas, is the seed of solution that adds
innovation but unless it’s applied value from a
and scaled it’s still just an idea. customer’s perspective
The Entrepreneurial Mindset
https://pt.slideshare.net/pln9/innovation-vs-invention/2
The Entrepreneurial Mindset
The Entrepreneurial Mindset
The Entrepreneurial Mindset
The Entrepreneurial Mindset
Why Innovation? Why Product Development?
• Enablers of Economic Development
• Create business opportunities by translating research
• Multiplier effect on local economic activity
• Mission of Teaching, Research and Extension
• Improve the quality and relevance of R&D
The Entrepreneurial Mindset
Why Innovation? Why Product Development?
Innovation offers the potential to
improve everyday life, grow regional
economies and solve societal
challenges. Governments, industry and
communities around the world are
delivering programmes that seek to
encourage innovation and achieve a
better future.
The Entrepreneurial Mindset
The Entrepreneurial Mindset
The Entrepreneurial Mindset
Types of Innovation: Product, process, and
business model
There are different ways an organization can
innovate. Essentially, there are three types of
innovation: product innovation, process innovation
and business model innovation. These types of
innovation can include breakthrough innovation (very
rare) or incremental innovation(much more common).
To stay relevant, all organizations big or small need to
consider each of these types of innovation at some
stage.
The Entrepreneurial Mindset
Product Innovation
This is the most well-understood and
common form of innovation and is related to
a) either a completely new product
b) a new feature in an existing product
c) the enhancement of an existing product
feature
Product innovation is most often a result of
new technology or new insights about
customer need.
The Entrepreneurial Mindset
Process Innovation
Process innovation is how a product or
service is produced or delivered to the
client. It can be a combination of methods,
capabilities and technologies to produce,
market, deliver and support a product or
provide a service.
The Entrepreneurial Mindset
Business Model Innovation
Business model innovation is usually not about
incremental change but more holistic and
organization-wide transformation. Business
model innovation can impact everything from
product to marketing channels to pricing.
The Entrepreneurial Mindset
What type of innovation may be most appropriate?
• How can we reach our customers more effectively?
• How do we make our service more affordable for a larger customer
segment?
• Is our product easy to use?
• What issues are clients facing with delivery?
The Entrepreneurial Mindset
What is Innovation Ecosystem & Why do
We need one?
An innovation ecosystem is the evolving set of actors,
activities, and artifacts, and the institutions and
relations, including complementary and substitute
relations, that are important for the innovative
performance of an actor or a population of actors.
(Granstrand & Holgersson, 2019)
© Oxentia 2020
ECE 307: TECHNOPRENEURSHIP
A Classical Innovation Ecosystem
Recruitment, ‘City deal’ Technology Accountants
head-hunters Lawyers
companies
Angel
Science Networks
Start-ups Angel
Parks
Other Government Labs Investors
universities
You
Bankers
Journalists
Industry University Incubators
Researchers
Local
Hospitals
Government
Commercial Public Relations
property Entities Politicians
managers Students
Investment
Local Enterprise
Funds Business Consultants Partnerships
Networks
Venture Research
Business Institutes Technology Transfer
Capitalists Organisations Accelerators
22 © Oxentia 2020
ECE 307: TECHNOPRENEURSHIP
The Entrepreneurial Mindset
ECE 307: TECHNOPRENEURSHIP
Multiple viewpoints – finding alignment
(Giovannetti, 2017)
© Oxentia 2020
ECE 307: TECHNOPRENEURSHIP
The Entrepreneurial Mindset
Factors affecting performance of an ecosystem
The existence or non-
existence of these
seven components
may impact the ability
of a company to grow
in a sustained way for
the next 3-5 years.
© Oxentia 2020
ECE 307: TECHNOPRENEURSHIP
The Entrepreneurial Mindset
The Triple
Helix Model
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ECE 307: TECHNOPRENEURSHIP
Ecosystems often develop into
confusing environments
© Oxentia 2020
ECE 307: TECHNOPRENEURSHIP
The Entrepreneurial Mindset
So what is often missing in the ecosystem?
© Oxentia 2020
ECE 307: TECHNOPRENEURSHIP
The Entrepreneurial Mindset
Missing components…..People
Talents in engineering,
marketing and
management, as a result of
strong and up to date
education framework in
behaviour, value and
norms that encourages
diversity and an inclusive
innovation culture
Wot no CEOs?!
ECE 307: TECHNOPRENEURSHIP
The Entrepreneurial Mindset
Missing components….capital
ECE 307: TECHNOPRENEURSHIP
The Entrepreneurial Mindset
Missing components…..the public system
The Top Down Approach
• From top level, a strong and clear
leadership in setting or adopting
specific targets, such as to achieve a
level of investment in innovation, and
committing resources to achieve a
particular vision
• Flexible regulatory systems and
processes to facilitate new business
ideas and collaboration
ECE 307: TECHNOPRENEURSHIP
The Entrepreneurial Mindset
Missing components…..specialist partners
Complete
professional
services network
providing an
essential soft
infrastructure for
the high-tech
community
ECE 307: TECHNOPRENEURSHIP
The Entrepreneurial Mindset
What’s the most powerful component of your
innovation ecosystem?
© Oxentia 2020
ECE 307: TECHNOPRENEURSHIP
