ENTREPRENEURSHIP
DEVELOPMENT
INTRODUCTION TO
ENTREPRENEUR AND
OTHER CONCEPTS
INTRAPRENEURS
The new brand of corporate entrepreneurs from
within an organisation are called as intrapreneurs.
• The term intrapreneur was coined in USA in the
late seventies.
• Many senior executives of big companies in
America left their jobs and started small business
of their own.
• They left the organisation because they did not
get any opportunity to apply their own ideas and
innovative ability
ENTREPRENEUR VS INTRAPRENEUR
ENTREPRENEUR INTRAPRENEUR
• Independent • Dependent
• Need not be highly educated • Highly educated
• Fund raising • No fund raising
• Risk bearing • No risk bearing • Specialist
• Routine work • Operation from inside
• Operation from outside • Less authoritarian
• Strong authoritarian
Examples of Intrapreneur
GOOGLE
Krishna Bharat created google news
Paul Buchheit created gmail and came up with ideas like Search functionality and extra storage
functionaliity.
ITC INDIA
Shivakumar a manager in the ITC group’s agriculture business unit germinated the idea of
e-choupal.
SONY
Ken, a relatively junior Sony employee, is the brain behind Sony Playstation.
COPRENEUR
Copreneurs are entrepreneurial couples who work together as co-owners of their business. • They
are creating a division of labour that is based on expertise as opposed to gender studies show that
companies co-owned by spouses represent one of the fastest growing business sectors.
Chumbak is a Bengaluru-based design company started by husband-wife duo Vivek Prabhakar and
Shubhra Chadda. They are into selling phone cases, jewellery boxes, laptop sleeves, and kitchenware.
Chumbak is now diversifying into newer categories of personal care.
Taru and Ankur Gupta- Entrepreneurs under Amway Business Owner model involves retailing Amway
products directly from manufacturers to customers.
Types of Entrepreneurs
Clarence Danhof classified entrepreneurs in the following categories:
a) INNOVATIVE ENTREPRENEURS
b) ADOPTIVE OR IMITATIVE ENTREPRENEURS
c) FABIAN ENTREPRENEURS
d) DRONE ENTREPRENEURS
INNOVATIVE ENTREPRENEURS
They are generally aggressive on experimentation and cleverly put attractive possibilities into practice.
• An innovative entrepreneur, introduces new goods, inaugurates new methods of production, discovers
new markets and reorganizes the enterprise.
• Innovative entrepreneurs bring about a transformation in lifestyle and are always interested in
introducing innovations.
Steve Jobs- Apple
Walt Disney- Disneyland theme parks
Facebook- Mark Zuckerberg
ADOPTIVE OR IMITATIVE ENTREPRENEURS
Imitative entrepreneurs do not innovate the changes themselves, they only
imitate techniques and technology innovated by others.
• They copy and learn from the innovating entrepreneurs.
• While innovating entrepreneurs are creative, imitative entrepreneurs are
adoptive.
Walton BD. has introduced its motorbikes, refrigerators, televisons and other
electronic appliances in bangladesh not being the original inventor of these
products.
FABIAN ENTREPRENEURS
● These entrepreneurs are traditionally bounded.
• They would be cautious.
• They neither introduce new changes nor adopt new methods innovated by others entrepreneurs.
• They are shy and lazy. They try to follow the footsteps of their predecessors
• They follow old customs, traditions, sentiments etc. They take up new projects only when it is
necessary to do so
Kodak- Market leaders in Analog camera and not able to realise the change in market and lost the
leadership and then diversified into Digital camera.
DRONE ENTREPRENEURS
Drone entrepreneurs are those who refuse to adopt and use opportunities to make
changes in production.
• They would not change the method of production already introduced.
• They follow the traditional method of production.
• They may even suffer losses but they are not ready to make changes in their
existing production methods.
