Visual

communication

It is a type of communication that takes place through visual means

(color, text, pictures, diagrams, signs, signs, expressions, gestures)
and is described as a means of conveying ideas and information that
can be read or looked at and gain meaning .
Features of video calling
There are many important advantages to the means
of visual communication, which are represented in
the following points:

Ease and speed of sending and receiving

information through them, as today through these
means you can send and receive a lot of
information within one second, unlike in the past,
when it required more time to send and receive
information or talk to others around the world.
Thanks to modern technology, it has
become easy today to communicate
between people and each other via audio
and video, even in the most remote areas
of the world.
Obtaining information quickly. Today, the matter has
become extremely fast, as journalism has made it
possible to obtain all information related to politics,
economics, and sports immediately, which has made the
journalism profession a great role and importance in
transmitting news, even international news.
These methods have also made many things
easier for people, the most important of which is
distance learning. Today, many professors and
senior scholars resort to offering to teach their
information or lessons remotely, which has
enabled many students to obtain information
without the need to travel or more. Additional
costs to them in order to obtain information.
Disadvantages of dealing with visual
communication methods

 Despite the many positives mentioned above about visual communication and
means of communication in general, it has many negatives, which are
represented in the following points.
 1- Addiction is among the most common things that have become widespread
among people today. We may find that many people are addicted to video
networking sites in particular. Today, leaving the house without these means
has become impossible for some, and the process of connecting to the
Internet has today become a necessity for them. For some.
Disadvantages of dealing with visual
communication methods

 2- Weakness in social life. We may find today that social media , including
visual and audio communication, dominates people’s lives today, as none of us
can do without them today. Everyone today has become preoccupied with
strengthening social life through social media instead of strengthening it in
reality. Between people and each other.
 3- There is no security or privacy. We may find that all of your information is
available to people on the Internet without any significant security or privacy.
Also, a person’s personal photos have become public today in front of friends,
and it is easy to see them and download them to the phone. It is possible to
find that abnormal people They are able to destroy the lives of others by
interfering in their lives and doing many things that make them angry, which
confirms that the negative impact of these sites is much greater than the
positive impact.
Disadvantages of dealing with visual
communication media :
 4- High costs: There is no doubt that all modern technology tools today
require more money from the person in order to live with them, in addition to
the costs of the Internet and many other things so that the person can use
these things on a daily basis, and this is what costs people a lot of money.
 5- Some people may think that openness to different cultures and peoples is
one of the things that leads a person to a better life, but the bad use of this
advantage can harm people by learning many customs and traditions that do
not fit with the customs and traditions that belong to each individual people.
 6- Wasting more time, especially for students during the study period.
General Guiglines for Graphics

1- Determine the purpose of the graphic

2- Evaluate the accuracy and validity of the data
3- Refer to all graphics in the text
4- Think about where to put graphics
5- Position Graphics vertically when possible
6- Avoid clutter
7- Provide Titles, Notes, Keys, and Source Data
1- Definition of the graphic:

Definition of graphics: - Graphics are an important expressive tool used

for expression About the ideas, thoughts, and information that run
through the human mind Which makes it have a huge impact on everyone
who waters it It must be self-explanatory once you look at it You find the
information clear and does not need explanation
Purpose of graphics:
The purpose of graphics is to provide visual output that does the following

 clarification :
can be understood better if it is explained visually
 summary :
Where a large amount of information can be collected in one drawing
 comparison :
Graphics (graphs, tables, etc.) are an excellent way to reveal differences
between variables and topics.
Basis for choosing graphics

The basis for choosing a drawing depends on several factors:

 The type of visual information your audience needs that your audience needs
to understand the information better

 The appropriate type of graphic that can be used to present information in

the most useful and interesting way

 The ability to enhance data with any symbols, colors, or patterns

2- Evaluate the accuracy and validity of the
data
 - The accuracy and validity of data are among the most
important elements of the general guidelines for graphics
and rules in visual communication. - The information must be
clear and more accurate so as not to cause harm. - If the
information you plan to include in a document is not correct
and accurate, then you are taking a risk and risking the
information you provide, and this may harm With your
credibility and the authenticity of the document.
Measures that must be taken:-
1-Verify the accuracy of the data .
2- Verify the source from which the information is borrowed
3-Verify scope and restrictions.
3- Refer to all graphics in the text

1- Drawings must be accompanied by clear references in the text

2- You must include the graphic number in Arabic, not Roman, when using
more than one number in the graphic
3- You must include the title and sometimes the page number if
necessary for clarification and confirmation
4- Integrate the reference smoothly into the text
5 - You must highlight the important information that is communicated
by the graph .
Example: Population increase is devouring the fruits of economic
development.. Egypt’s population has doubled three times since 1897,
the last of which was achieved in only 29 years.. And statistics warn:
Continuing the birth rate at 3.4 births will bring the population to 192
million in 2052.
4- Think about where to put graphics

 Where to place the graphics : Select a graphic location close to the text
mentioned in it to enhance the text and give the graphics greater strength.
The difference in this option, in addition to many other differences, includes
the following : -
Page opposite text reference :-
A simple visual image such as an informal table is displayed on the same page as
a textual reference if you think it is small and does not need a separate page.
 Page opposite text reference :-
 The reference is a long table that is adapted (adapted). It can be moved from the text
page to the page opposite the text. This option is used in documents that are printed
on both sides of the paper.

Page following first text reference :

Some text graphics appear on the page after the first reference. If the graphic is
referenced throughout the text, it can be repeated later. Note: Readers prefer to have the
graphics exactly where they are for easy access rather than having to point to part of the
document.
■ Attachments or appendices :
Drawings can be placed at the end of the document into two parts: First : If it
contains many references to the drawing, it will be placed in the document. It is
preferable to place it in a central location, such as an appendix or dictionary,
which will make it more accessible. Second: If the drawing contains supporting or
less important materials, it is preferable to The text will not be interrupted
5- Position graphics vertically when possible

 Draw the subject vertically when possible. Firstly, it is preferable to

display the drawings in a vertical format so that it allows the viewer
to read these drawings without the need to turn the paper, or if this
display is on a mobile phone, flip the screen, and the vertical drawing
feature is absolutely better than having this display in a horizontal
format, but if the display has large graphics here It is displayed
horizontally without affecting its appearance and is in a good shape
that allows the viewer to see it clearly and understandably.
Example 1 / Tables

It is preferable to use it
vertically
 Example 2 Advertisements

It is preferable to use it vertically so that

the viewer can see it well and know
everything about it
 Example 3/ Such as buildings

It is preferable to display it vertically or in a three-

dimensional drawing that allows the viewer to
know its details.
 6- Avoid clutter
 Let simplicity be your guide. Readers turn to graphics
to relieve or enhance the text. They don't want to be
bombarded by visual clutter. Delete information that
is not relevant to your purpose. Still making the
illustration clear and self-contained. Use enough
white space so that readers' eyes are drawn to the
illustration. Provide headings, notes, keys, and source
data. Graphics should be self-contained and
illustrative as much as possible. Possibility.
Avoiding clutter
7- Provide Titles, Notes, Keys, and Source
Data

The form used must contain:

1- Title
2- Tables
3- Figures
4- Notes for explanation
5- Keys or legends
6- Source information
Example of things that must be present
in the form used:
figure shows the prices of puzzles in the industrial sector
in the United States - Europe - Japan and Taiwan - and the
Organization for Economic Cooperation and Development
for the years 1994-2002 in 2003 dollars.

 Source: The economic future of nuclear energy, a study conducted at

the University of Chicago.
 Types of charts and graphs
1- Line graphs :​
Use a line graph when you want to find trends in data over time. For example, you
can get sales trends or profit margins every month, quarter, or year .
2- Combo chart : Combo chart
Use a combo graph when you want to represent different data series using lines
and bars.
3 - Area charts :
Use an area graph to see trends in data over time. Area charts are similar to line
charts, but you can shade below the lines to help illustrate the size of the
indicators.
4- Column charts : :
Use a column graph when you want to compare categories of data or show
changes over time. For example, you can compare earnings and expenses each
month.
5- Bar
Use a bar graph when you want to compare individual items, such as comparing
ticket sales by geographic location or showing a breakdown of employees by job
title.
6- Pie Chart : ( Pie Chart )
Use a pie chart, also known as a pie chart, to display data as “slices in a circle”
or as part of a whole.