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Business Research Methods

This document outlines the syllabus for a Business Research Methods course taken by students in the Class of 2011 during their second semester. The course aims to enable students to conceive and execute business research by providing essential inputs on research methodology. Over the course of 22 sessions, topics covered include introduction to research, research processes and design, scales and measurements, survey research, data preparation, multivariate analysis techniques like regression and factor analysis, and report writing. Case studies are also included on research examples from companies like P&G, HLL and Amul.

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Sarthak Gupta
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525 views3 pages

Business Research Methods

This document outlines the syllabus for a Business Research Methods course taken by students in the Class of 2011 during their second semester. The course aims to enable students to conceive and execute business research by providing essential inputs on research methodology. Over the course of 22 sessions, topics covered include introduction to research, research processes and design, scales and measurements, survey research, data preparation, multivariate analysis techniques like regression and factor analysis, and report writing. Case studies are also included on research examples from companies like P&G, HLL and Amul.

Uploaded by

Sarthak Gupta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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BusinessResearchMethods

Classof Credit : 2011 : 2 AcademicYear Semester Sessions : First : II : 22

CourseCode : SLRM502

Objective
To enable students conceive and execute business research by giving essential inputs on research methodology. REFERENCEBOOKS BusinessResearchMethods BusinessResearchMethods,7 e BusinessResearchMethods,9 e
th ResearchMethods,7 e th th

AUTHOR/PUBLICATION ICMR Zikmund,WilliamG.ThomsonSouthWestern Cooper,Donald/Schindler,Pamela.Tata McGrawHill2006 McBurney,DonaldH.WadsworthPublishing 2006 Hutton,P.Basingstoke.Macmillan1990

ResearchforManagers:HowtoUseSurvey inManagementDecision MakingSurvey nd 2 e


th StatisticsforManagement7 e

Levin,RichardI/Rubin,David.S.,Prentice Hall

DetailedSyllabus
Introduction to Research: Meaning & definition of Research Relevance and significance of ResearchinbusinessTypesofResearchResearchproblemsEvolutionofResearchOverview ofResearchmethodology ResearchProcess:IntroductionTheoreticalFramework ResearchHypotheses Research Design: IntroductionNatureof andClassification ofdesignDevelopinganappropriate research design Experimental Research Design Randomized Design, Latin Square Design and FactorialDesignBasicprinciples,typesofexperimentaldesignvalidity externalandinternal. Scales and Measurements: Measurements Types of measurements Different Scales Comparison between different scales Characteristics Validity Different Methods of measurement Developing Scales Classification of scales Rating Scales Attitude Scales ThurstonscaleLikertscaleSemanticDifferentialscaleTypesofErrorsinmeasurement Test ofReliability MeasuresofStability ThreatstoReliability Survey Research: Introduction Purpose Methods of data collection Interviews, observation, schedule, Questionnaire other methods of data collection Panel research, warranty cards, Pantry auditandconsumerpanelMechanicalDevicesProjectiveTechniquesSociometry

DetailedSyllabus TheClassof2011

SecondSemester

DataPreparation:DataCoding,DataCleaning,IdentificationOutlier,HandlingMissingValues Multivariate Analysis and use of statistical packages: Introduction Nature and techniques of MultivariateAnalysisAnalysisofdependence MultipleRegression.Assumptionsintheregression model,dummyvariabletreatment,testingofgoodnessoffitofthemodelandDiscriminantAnalysis. Analysis of interdependence Factor analysis and Cluster analysis Application of Major software packages(SPSSetc.) Report writing: types of reports planning and organizing a research project, Harvard system of referencing Bibliography footnoteschecklist evaluationofreport. CasesandExercises RenamingComputerPowerGroup AllenSolly:EnteringtheIndianWomensWesternWearMarket MarketResearchinInsurance TheLaunchofNewCoke MarketingResearchatP&G LaunchingtheScorpio QuantitativeResearchorQualitativeResearch:ADilemma RetailResearchinIndia ConsumerResearchinanAgeofCynicism TelephonicInterviewinBusinessResearch HLLVsAmul:HeatinguptheIceCreamMarket ImprovingtheQualityofBusinessResearch ImportanceofAnalysis&Reporting ConsumerResearchatKiranMusic FocusGroupsinBusinessResearch

(Source:CaseStudiesinManagement VolumeVIII)

DetailedSyllabus TheClassof2011

SecondSemester

SuggestedScheduleofSessions Topic Introductiontoresearch(includingcasediscussion) Researchprocesses Researchdesign (includingexperimentalresearch)(includingcasediscussion) Scalesandmeasurements(includingcasediscussion) Surveyresearch,datapreparationforstatisticalanalysis,useofstatistical packagesforanalysis(includingcasediscussion) IntroductiontoMultivariateanalysis MultipleRegression (includingexercises) Discriminantanalysis (includingexercises) FactorAnalysis (includingexercises) Clusteranalysis (includingexercises) Reportwriting Total No.ofSessions 1 1 3 1 3 1 3 3 3 2 1 22

DetailedSyllabus TheClassof2011

SecondSemester

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