ChatGPT Overview, Tips, and Pros/Cons

What is ChatGPT?
ChatGPT is a cutting-edge chatbot that harnesses the power of natural
3
language processing (NLP) and machine learning (ML) to understand and
respond to user input in a conversational manner. It's designed to help people
with a variety of tasks, from answering simple questions to providing customer
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support and even generating human-like text for various applications.
Here are a few examples of how ChatGPT might be able to help:
. Research: ChatGPT can be used to quickly gather information and
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research on a wide range of topics, saving you time and effort in
finding and organizing information.
. Write: ChatGPT can help you generate ideas for writing, or even write
entire documents or articles for you. This can be particularly useful for
tasks such as summarizing research or drafting emails.
. Generate Ideas: ChatGPT can be used to generate ideas for new
products or services, marketing campaigns, or business strategies.
This can be a valuable source of inspiration for solving problems or
coming up with creative solutions.
. Prepare Presentations: ChatGPT can help you generate ideas for
slides and content for presentations, saving you time and effort in
preparing for meetings or events.
. Translate: ChatGPT can be used to translate text from one language
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to another, making it easier to communicate with clients or colleagues
in different countries.
Remember to use ChatGPT and other language models responsibly and always
4
verify information before making important decisions or taking actions based
on that information.
Explaining ChatGPT to other people
ChatGPT is a computer program that uses artificial intelligence to understand
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and respond to what you say. It can answer questions, help with tasks, and
even have a conversation with you. ChatGPT is really helpful because it can find
information fast and even talk to you in different languages. You can talk to
ChatGPT by typing what you want to say and it will respond.
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Useful Analogies
. A search engine: Just as a search engine helps you find information
on the internet, ChatGPT can help you find information or answers to
1
your questions by generating text or providing information.
. A reference library: Just as a reference library contains a wide range
of information that you can consult, ChatGPT can provide a wide range
of information on a variety of topics.
. A personal assistant: Just as a personal assistant helps you with
tasks and provides information or recommendations, ChatGPT can
help you with tasks or provide information or recommendations based
 .

on your requests.
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. A conversational partner: Just as you might have a conversation with
a friend or colleague, ChatGPT can carry on a conversation with you in
a natural and engaging way.
More exciting analogies
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. ChatGPT is like a supercomputer for your brain, able to instantly
access and generate vast amounts of information and ideas on
demand.
. With ChatGPT, you have a virtual genie at your fingertips, able to grant
your every wish for knowledge and inspiration.
. ChatGPT is like a digital sommelier, able to recommend the perfect
information or ideas for any occasion.
. With ChatGPT, you have a personal AI assistant that can help you with
tasks, generate creative ideas, and keep you entertained.
Tips for Success - Getting the most out of ChatGPT
Introduction to ChatGPT and language models: This section would provide an
overview of ChatGPT and language models, including how they work and what
they are capable of.
. Be specific and clear in your requests: The more specific and clear
you are in your requests, the better ChatGPT will be able to
understand and respond to you. Try to be as specific as possible
about what you are asking for, and provide as much context as you
can.
. Be patient and understanding: ChatGPT is a computer program and
it is not capable of understanding or responding to everything in the
same way that a human would. It may take a little longer for ChatGPT
to process and respond to your requests, and it may not always be
able to provide a perfect answer. Be patient and understanding of its
limitations, and try to be open-minded when interacting with it.
. Use it as a supplement, not a replacement: ChatGPT or other
language models should not be used as a replacement for professional
advice or guidance. They can be a helpful supplement to your life, but
they should not be relied upon for important decisions or actions.
Always consult with a healthcare professional or other qualified
individual for important matters.
. Have fun and be creative: ChatGPT can be a lot of fun to interact
with, and it can be a great tool for sparking creativity and imagination.
Don't be afraid to ask it weird or wacky questions, and see where the
conversation takes you.
. Structure requests: We provide a swipe file at the end which
provides a formula for prompts
ChatGPT Strengths (Pros)
. Answering questions: ChatGPT is able to understand and respond to
a wide range of questions, and it can provide helpful information on a
.

variety of topics.
<aside> Example: "What is the capital of France?"
ChatGPT might respond with: "The capital of France is Paris."
In this example, ChatGPT is able to understand and accurately
respond to a specific question.
</aside>
. Generating text: ChatGPT is able to generate text that is coherent
and flows naturally, making it a useful tool for tasks such as
summarization or translation.
<aside> Example: "Summarize this article for me: [insert link to
article]"
ChatGPT might respond with: "The article discusses the potential
benefits of incorporating more plant-based proteins into the diet. It
cites several studies that suggest a diet rich in plant-based proteins
may be linked to improved health outcomes and a lower risk of certain
diseases. The article concludes that more research is needed to fully
understand the potential benefits of plant-based proteins."
In this example, ChatGPT is able to generate a coherent and well-
written summary of the article.
</aside>
. Chatting: ChatGPT is able to carry on a conversation in a natural and
engaging way, making it a fun and interesting tool for casual
conversation or entertainment.
<aside> Example: "Hi ChatGPT, how's it going?"
ChatGPT might respond with: "Hi! I'm just a computer program, so I
don't really have feelings or emotions. But I'm here to help you with
any questions or tasks you have, so feel free to ask me anything!"
In this example, ChatGPT is able to carry on a casual conversation in a
natural and engaging way.
</aside>
. Providing personalised recommendations: ChatGPT is able to
understand specific requests and provide personalized
recommendations based on the information provided.
<aside> Example: "I'm looking for a new hobby and I'm interested
in outdoor activities. Can you recommend some hobbies that involve
the outdoors?"
ChatGPT might respond with: "Sure, here are a few outdoor hobbies
you might enjoy: hiking, camping, bird watching, rock climbing,
mountain biking, kayaking, and gardening."
In this example, ChatGPT is able to understand the specific request
and provide personalized recommendations based on the information
provided.
</aside>
. Generating creative ideas: ChatGPT is able to generate creative
 .
ideas and help stimulate the imagination, making it a useful tool for
brainstorming or idea generation.
<aside> Example: "I want to write a short story but I'm not sure
what to write about. Can you help me come up with some ideas?"
ChatGPT might respond with: "Here are a few ideas for a short story:
○ A young girl discovers that she has the ability to control the

weather and must learn to use her powers responsibly.

○ A group of friends go on a road trip and encounter strange and

supernatural occurrences along the way.

○ A scientist creates a machine that allows people to travel through

time, but they soon realize that the consequences of their actions
can be deadly.
○ A group of survivors must navigate a post-apocalyptic world filled

with dangers and mysteries." </aside>

ChatGPT Weaknesses (Cons)
Risks and Risk Mitigation
Using ChatGPT, or any artificial intelligence tool, can present a variety of risks
that must be carefully considered and managed. The following table outlines
some of the potential risks associated with using ChatGPT and suggests
strategies for mitigating these risks. By implementing these risk mitigation
measures, organizations can use ChatGPT effectively and safely.
Risk Risk Mitigation Strategy
Misinterpreting user intent or Use ChatGPT in conjunction with
providing inappropriate responses other AI tools or human
moderators to ensure that user
requests are accurately
understood and appropriate
responses are provided.
Bias in the training data Use a diverse and balanced
dataset to train ChatGPT to
minimise potential biases.
Misuse of ChatGPT by malicious Implement appropriate security
actors measures, such as authentication
and access controls, to prevent
unauthorized use of ChatGPT.
Dependence on ChatGPT leading Use ChatGPT as a supplement to,
to reduced human oversight or rather than a replacement for,
decision-making human judgment and oversight.
Legal liabilities for ChatGPT Ensure that ChatGPT responses
responses are clearly marked as generated by
a machine and are not
misrepresented as being the
official position of the organization.
Hallucinations
Hallucinations in ChatGPT, or any language model, refer to instances where the
model generates text that is unrelated to the input or task at hand. This can
occur when the model is asked to generate text on a topic it is not familiar with
or when the model is given a prompt that is too open-ended or vague.
Hallucinations can also occur when the model is asked to complete a task that
it is not designed to do, such as generating text that is not based on any input.
In these cases, the model may generate text that is nonsensical or unrelated to
the intended task.
Here are a few examples of hallucinations in ChatGPT or other language
models:
● Generating a random list of words or phrases that have no relationship
to the input or task
● Generating text that is unrelated to the prompt, such as a description
of a beach when the prompt was about a mountain
● Generating text that is nonsensical or does not make sense in the
context of the input or task
● Generating text that is inappropriate or offensive
● Generating text that is overly repetitive or redundant
It's important to note that hallucinations can occur in any language model and
are not specific to ChatGPT. They can be caused by a variety of factors,
including biases in the training data, limitations in the model's capabilities, and
errors in the input or prompt.
General Limitations of ChatGPT
. Understanding context or nuance: ChatGPT is not able to
understand or interpret context or nuance in the same way that a
human can. It may not always be able to fully understand the meaning
or intent behind a statement or question.
<aside> Example: "I'm really tired and I don't want to do anything
tonight."
ChatGPT might respond with: "I'm sorry to hear that you're tired. What
activities do you normally enjoy doing in the evening?"
In this example, ChatGPT does not fully understand the context or
nuance of the statement and assumes that the user is open to doing
activities in the evening, when in fact the user is expressing a desire
not to do anything.
</aside>
. Making decisions: ChatGPT is not capable of making decisions or
taking action on its own. It can only provide information or
suggestions, and it is up to the user to decide what to do with that
information.
<aside> Example: "I'm not sure what to do about my job. Should I
quit or stay?"
ChatGPT might respond with: "It's up to you to decide whether or not
to quit your job. Consider the pros and cons of each option and think
about what is most important to you."
 In this example, ChatGPT is not able to make a decision for the user,
but instead provides information and suggestions that the user can
use to make their own decision.
</aside>
. Providing reliable or accurate information: While ChatGPT is able to
provide a wide range of information, it is not always reliable or
accurate. It is important to verify any information obtained from
ChatGPT or other language models before making important decisions
or taking any actions based on that information.
<aside> Example: "Is it true that the earth is flat?"
ChatGPT might respond with: "The earth is not flat. It is an oblate
spheroid, meaning it is slightly flattened at the poles and bulges at the
equator."
In this example, ChatGPT provides accurate information, but it is
always important to verify information obtained from ChatGPT or other
language models before making important decisions or taking actions
based on that information.
</aside>
. Providing professional advice or guidance: ChatGPT is not a
qualified professional and should not be used as a replacement for
professional advice or guidance. It is always a good idea to consult
with a qualified healthcare professional or other qualified individual for
important matters.
<aside> Example: "I'm experiencing chest pain and shortness of
breath. What should I do?"
ChatGPT might respond with: "It is important to seek medical
attention if you are experiencing chest pain and shortness of breath.
You should contact a healthcare professional or seek emergency
medical care as soon as possible."
In this example, ChatGPT provides general guidance, but it is not a
qualified healthcare professional and should not be used as a
replacement for professional medical advice. It is always a good idea
to consult with a qualified healthcare professional for important
medical matters.
</aside>

Drafting the Perfect Prompt from Scratch

A high-quality prompt leads to a higher quality output because it provides the
chatbot with necessary information and context. Poorly written prompts may
result in less accurate or relevant responses. It is important to craft high-quality
prompts to get accurate and helpful responses from ChatGPT.
Prompt Structure
Below is a detailed set of templates that can be copy and pasted (with the
relevant fields filled in) to generate high quality outputs from ChatGPT.
Although the level of detail for the prompt may vary, the more information
included, the more effective the output will be.
Basic prompts
Template without context/primer
Use this template when there is no need to include any context or primer
information with the prompt.
<aside> <img src="/icons/drafts_gray.svg" alt="/icons/drafts_gray.svg"
width="40px" /> Take on the persona of [optional: expert persona].
[verb(s)] [optional: output and length] [task and objective]
The output should include relevant [optional: data and resources]
The writing style is [optional: tone of voice] targeted towards [optional:
audience]
</aside>
Example without context/primer
<aside> <img src="/icons/cursor-click_gray.svg" alt="/icons/cursor-
click_gray.svg" width="40px" /> Take on the persona of a Sales expert
Help me draft 20 ideas in a list for email subject lines related to my CRM
software product that will make the reader want to click on the email.
The output should include relevant industry language and statistics.
The writing style is witty and charming targeted towards marketing
professionals.
● Example Output </aside>
Advanced prompts
Template with context/primer
Use this template when it is necessary to include context or primer information
with the prompt.
<aside> <img src="/icons/drafts_gray.svg" alt="/icons/drafts_gray.svg"
width="40px" /> Then, take on the persona of [expert persona].
[verb(s)] [optional: output and length] [task and objective]
The output should include relevant [optional: data and resources]
The writing style is [optional: tone of voice] targeted towards [optional:
audience] Review the below [information/context]
</aside>
Example with context
<aside> <img src="/icons/cursor-click_gray.svg" alt="/icons/cursor-
click_gray.svg" width="40px" /> Take on the persona of an expert LinkedIn
copywriter.
Help me draft a 200 word max high-quality LinkedIn bio that will encourage
more people to connect with me.
The output should include relevant information from my professional
experience.
The writing style is professional but approachable targeted towards
professionals on LinkedIn. It should include the following dot points:
● Worked 2.5 years at Deloitte
 ● Worked 2 years in various marketing roles
● I want to connect with more professionals in the marketing space
● Example Output
Hi there! As an expert LinkedIn copywriter, I'm here to help you draft a
high-quality LinkedIn bio that will encourage more people to connect
with you. Here's a draft for you:

With over 5 years of experience in both corporate and marketing roles,

I have a diverse skill set that allows me to excel in a variety of
industries. My time at Deloitte taught me the value of attention to
detail and strategic thinking, while my marketing roles have honed my
creative problem-solving skills and fueled my passion for helping
businesses grow.
I am always looking to connect with like-minded professionals in the
marketing space. If you're looking to enhance your career or grow your
business, I am here to offer guidance, support, and practical advice.
Connect with me today and let's work together to achieve success!
</aside>
Input definitions and examples

Below, you will find a list of definitions and corresponding examples, as well as
links to additional Notion docs that provide more information on the options for
each definition.
. Context/primer
If required, the prompt should include the relevant context or primer to
improve output accuracy.
<aside> Examples: dot points related to a job applications, text you
want ChatGPT to rewrite
See more example here: 20 Context Primers for Prompts
</aside>
. Expert persona
The prompt should refers to the type of content or information
desired.
<aside> Examples: a sales coach, a venture capitalist, a doctor, a
copywriter, an accountant
See more example here: 50 Expert Personas for Prompts
</aside>
. Initial verb(s)
The prompt should refers to the type of content or information
desired.
<aside> Examples: find, improve, develop, plan, research,
compare, tailor, evaluate
See more examples here: 30 Verbs for Starting Prompts
</aside>
. Length & output type
 .
The prompt should refers to the type of content or information
desired.
<aside> Examples: a list of 20 X, a 300 word report, a short article,
or a dot point summary, a list of numbers, a calculation, or a statistic.
See more examples here: 40 Prompt Formats & Output Options
</aside>
. Specific task and objective
The prompt should specify the task in as much detail as possible, as
well as include a relevant objective.
<aside> Example: Generate a variety of LinkedIn social media posts
on the topic of [industry trend] that could be used to engage and
connect with our audience on the platform. These posts should
consider the unique features and functionality of LinkedIn and how we
can best utilize them.
</aside>
. Tone of voice
The prompt should reflect the desired tone, voice, and style of the
output.
<aside> Examples: formal or informal, serious or humorous,
technical or layman.
See more examples here: 100 Adjectives for Tone, Style and Voice
</aside>
. Target audience
The prompt should take into account the target audience and the
context in which the output will be used.
<aside> Example: demographics, psychographics, interests, or
cultural considerations.
For more advanced examples, see: 20 Audience Archetypes
</aside>
. Data and references
The prompt should provide any relevant data or references that might
be useful for the task
<aside> Examples: a dataset, a template, a research study, or a
specific source of information (i.e. content from a blog, website,
youtube video, etc).
</aside>
Other considerations
. Follow-ups: additional prompts to further explore and refine the output
(see more: 40 Follow-up Prompts)
. Purpose: the purpose or goal of the prompt (e.g. to persuade, to
inform, etc.).
. Difficulty: the perceived difficulty of the prompt.
. Subject matter: the topic or subject matter of the prompt.
. Keywords: important terms or concepts related to the prompt.
 . Required sources: any specific sources that must be used in response
to the prompt.
. Suggested sources: any suggested sources that might be helpful in
responding to the prompt.
. Notes: any additional notes or comments about the prompt.
. Created by: the person who created the prompt.
. Status: the current status of the prompt (e.g. draft, final, etc.).

20 Context Primers for Prompts

A context primer is a set of information provided to ChatGPT that helps to
inform and personalize its output based on the context of the task. These
context primers help ChatGPT to better understand the task at hand and
generate more relevant and specific output.
Context Primers
. Industry: The industry or field related to the prompt.
. Data: This includes any data that ChatGPT will be analyzing, such
as customer data, market research, or industry trends.
. Focus or questions: This includes the specific focus or questions
that the data analysis should address. For example, if the goal is to
analyze customer data to identify trends or patterns, ChatGPT would
need information on the specific trends or patterns that should be
analyzed.
. Topic or theme: This includes the specific topic or theme that
ideas should be based on. For example, if the goal is to generate
content ideas for a social media platform, ChatGPT would need
information on the specific platform and any constraints or
requirements related to the platform, such as character limits or
format restrictions.
. Constraints or requirements: This includes any constraints or
requirements that ideas should consider. For example, if the goal is to
generate social media posts, ChatGPT would need to know the
character limits or format restrictions of the specific platform.
. Outline or structure: This includes a general outline or structure
for a script. It may be helpful to provide information on the overall
purpose or message of the script, as well as the specific points or
themes that should be included.
. Key points or themes: This includes any key points or themes that
should be included in a script. This can help guide ChatGPT in
developing the content of the script.
. Original text: This includes the original text that should be edited.
. Editing instructions: This includes specific instructions on the
type of edits that should be made to the original text, such as
.

grammar corrections, style improvements, or content revisions.

. Context or background information: This includes any additional
context or background information that may be helpful for certain
tasks. This could include information on the target audience or
industry, for example.

. Entrepreneur
. Professor
. Life coach
. Marketing consultant
. Public speaker
. Social media specialist
. Software developer
. Technical writer
. Accountant
. Business coach
. Career counselor
. Consultant
. Financial analyst
. Venture capitalist
. Entrepreneur
. CEO
. CTO
. CFO
. COO
. HR professional
. Marketing expert
. Sales expert
. Public relations professional
. Artist
. Musician
. Writer
. Psychologist
. Nutritionist
. Personal trainer
. Dietitian
. Doctor
. Lawyer
. Engineer
. Architect
. Scientist
. Professor
. Chef
 . Gardener
. Landscaper
. Scientist
. Graphic designer
. Interior designer
. Investment advisor
. Real estate agent
. Translator
. Travel agent
. Web developer
. Author
. Tutor
. Yoga instructor

30 Verbs for Starting Prompts

Using the correct verb at the beginning of your ChatGPT prompts is crucial for
creating clear and effective instructions. The verb you choose sets the tone for
the rest of the prompt and helps ChatGPT understand the exact action it should
take.
Verbs
. Find: "Find a job in marketing"
. Improve: "Improve my public speaking skills"
. Develop: "Develop a social media strategy"
. Plan: "Plan a vacation to Europe"
. Research: "Research career options in data science"
. Compare: "Compare prices for a new car"
. Tailor: "Tailor my resume for a marketing manager position"
. Evaluate: "Evaluate my current investment portfolio"
. Create: "Create a budget plan"
. Monitor: "Monitor my progress towards fitness goals"
. Seek: "Seek out new learning opportunities"
. Understand: "Understand complex financial concepts"
. Learn: "Learn a new language"
. Practice: "Practice for a job interview"
. Connect: "Connect with industry experts"
. Explore: "Explore career options in finance"
. Analyze: "Analyze my current workflow and identify areas for
improvement"
. Collaborate: "Collaborate with a team on a project"
. Manage: "Manage my time effectively"
. Organize: "Organize my work schedule for the week"
. Master: "Master a new skill"
. Enhance: "Enhance my leadership skills"
 . Build: "Build a personal brand"
. Set: "Set goals and track progress"
. Achieve: "Achieve fluency in Spanish"
. Enhance: "Enhance my productivity"
. Optimize: "Optimize my workflow"
. Streamline: "Streamline my daily routine"
. Implement: "Implement new time management techniques"
. Leverage: "Leverage my skills to advance my career"

40 Prompt Formats & Output Options

"Prompt Formats" are the layout and structure of the requested output.
Specifying these can improve the output's quality and make it easier to
understand. Using formats like sentences, paragraphs, bullet points, numbered
lists, and code can make the output more engaging and effective. See below for
examples of both Prompt Formats and additional Text-based Outputs.
Prompt Formats
. Sentences
. Paragraphs
. Essays
. Bullet point lists
. Numbered lists
. Step-by-step instructions
. Table (comparison, data)
. Structured sections with sub-headings
. Code
. Timelines/schedules
Text-based Outputs
. Definitions
. Descriptions
. Narratives
. Reports
. Bios
. Profiles
. Blog posts
. Articles
. Newsletters
. E-books
. White papers
. Cover Letters
. Testimonials
. Case studies
. Research papers
. Theses
 . Dissertations
. Proposals
. Grants
. Business plans
. Marketing plans
. Financial plans
. Operational plans
. Strategic plans
. Agendas
. Statements
. Letters
. Memos
. Emails
. Contracts
. Legal documents
. Policies
. Procedures
. Guidelines
. Standards
. Film scripts
. TV scripts
. Songs
. Poems
. Standup comedy
. Posts
. Tweets
. Retweets
. Replies
. Threads
. Articles
. Text messages
. Captions
. Chat messages
. Group chats
Searching for a prompt by output type
If you want to find prompts that might be helpful for a specific output type, i.e.
a YouTube video, you could consider searching for these words.
Text
. Post
. Tweet
. Retweet
. Reply
. Thread
. Article
 . Text message
. Voice message
. Caption
. Chat message
. Group chat
Audio
. Voice message
. Sound
. Chat message
. Group chat
. Voice call
. Video call
Video
. Video
. Stream
. Clip
. VOD
. Story
. IGTV video
. Reel
. Live video
. Duet
. Stitch
Image
. Photo
. Image
. Carousel
. SlideShare presentation
Other
. Link
. Poll
. Event
. Job
. Group discussion
. Embed
. File
. Emoji reaction
. @ Role mention
. Effect
. @ Tag
. @ Hashtag
100 Adjectives for Tone, Style and Voice
Adjectives for Tone, Style and Voice in prompts are words that describe the
desired tone and style of the output. Including these adjectives in prompts
helps to clarify expectations and create a cohesive overall tone. This can
improve the output's quality and effectiveness.
Tone
. Informative: Writing that is designed to inform or educate the
reader.
. Persuasive: Writing designed to convince the reader to take a
particular action or adopt a certain viewpoint.
. Descriptive: Writing that is designed to vividly describe people,
places, objects, or events.
. Emotional: Writing that is designed to evoke strong feelings or
emotions in the reader.
. Inspirational: Writing that is designed to inspire or motivate the
reader.
. Humorous: Writing that is intended to be funny or amusing.
. Sarcastic: Writing that is intended to be ironic or mocking, often in
a humorous way.
. Poetic: Writing that uses language in a rhythmic or expressive way,
often with a focus on imagery or emotion.
. Satirical: Writing that uses humor or irony to criticize or ridicule
something or someone.
. Intense: Writing that is designed to be powerful or intense, often
with a strong emotional impact.
. Thoughtful: Writing that is designed to be reflective or
contemplative, often with a focus on ideas or concepts.
. Elegant: Writing that is designed to be graceful or refined, often
with a focus on beauty or refinement.
. Passionate: Writing that is designed to be full of energy and
emotion, often with a focus on personal beliefs or values.
. Provocative: Writing that is designed to challenge or provoke the
reader, often with a controversial or unconventional viewpoint.
. Sensual: Writing that is designed to evoke the senses or emotions,
often with a focus on physical sensations or pleasure.
. Mystical: Writing that is designed to evoke a sense of mystery or
wonder, often with a focus on the supernatural or the unknown.
. Romantic: Writing that is designed to evoke feelings of love or
romance, often with a focus on emotion or intimacy.
. Sensitive: Writing that is designed to be sensitive or empathetic,
often with a focus on understanding or compassion.
. Nostalgic: Writing designed to evoke feelings of longing or
nostalgia, often focusing on the past or on lost opportunities.
. Sensational: Writing that is designed to shock or surprise the
.
reader, often with a focus on spectacular or dramatic events.
. Passionless: Writing that is designed to be unemotional or
detached, often focusing on facts or objective analysis.
. Mysterious: Writing designed to be enigmatic or obscure, often
focusing on secrecy or hidden meanings.
. Impersonal: Writing that is designed to be objective or detached,
often with a focus on impersonal subjects or concepts.
. Dreamy: Writing that is designed to evoke feelings of dreaming or
imagination, often with a focus on the surreal or the ethereal.
. Imaginative: Writing that is designed to be creative or imaginative,
often focusing on unique or unconventional ideas.
. Melodic: Writing that is designed to be rhythmic or musical, often
with a focus on language and sound.
. Experimental: Writing that is designed to be experimental or
unconventional, often with a focus on testing the boundaries of
language or form.
. Lighthearted: Writing that is designed to be playful or lighthearted,
often
. Enthusiastic: Writing that is designed to be full of energy and
enthusiasm, often with a focus on excitement or positivity.
. Soothing: Writing that is designed to be calming or soothing, often
focusing on relaxation or tranquility.
. Eerie: Writing designed to be unsettling or creepy, often focusing
on the supernatural or the unknown.
. Whimsical: Writing that is designed to be fanciful or playful, often
with a focus on imagination or fantasy.
. Nostalgic: Writing that is designed to evoke feelings of longing or
nostalgia, often with a focus on the past or lost opportunities.
. Mysterious: Writing that is designed to be enigmatic or obscure,
often with a focus on secrecy or hidden meanings.
. Sensual: Writing that is designed to evoke the senses or emotions,
often with a focus on physical sensations or pleasure.
. Elegant: Writing that is designed to be graceful or refined, often
with a focus on beauty or refinement.
. Provocative: Writing that is designed to challenge or provoke the
reader, often with a controversial or unconventional viewpoint.
. Sensual: Writing that is designed to evoke the senses or emotions,
often with a focus on physical sensations or pleasure.
. Mournful: Writing that is designed to evoke feelings of sadness or
loss, often with a focus on grief or sorrow.
. Sorrowful: Writing that is designed to evoke feelings of sadness or
melancholy, often with a focus on grief or regret.
. Joyful: Writing that is designed to evoke feelings of happiness or
joy, often with a focus positive experiences or emotions.
 . Exhilarating: Writing that is designed to be exciting or exhilarating,
often with a focus on energy or enthusiasm.
. Uplifting: Writing that is designed to be positive or inspiring, often
with a focus on hope or optimism.
. Reflective: Writing that is designed to be introspective or
contemplative, often with a focus on personal experience or self-
examination.
. Powerful: Writing that is designed to be strong or impactful, often
. with a focus on emotion or intensity.
Melancholic: Writing that is designed to evoke feelings of sadness or
melancholy, often with a focus on reflection or introspection.
. Melodramatic: Writing that is designed to be dramatic or over-the-
top, often with a focus on exaggerated emotions or actions.
. Energetic: Writing that is designed to be full of energy or
enthusiasm, often with a focus on excitement or positivity.
. Heartwarming: Writing that is designed to evoke feelings of warmth
or love, often with a focus on positive emotions or relationships.
. Witty: Writing that is humorous and clever, often with a sharp or
ironic edge.
Style
. Formal, academic style: a style that is formal and follows the
conventions of academic writing. Using a formal, academic style can
make the final product seem more scholarly and credible.
. Casual, conversational style: a style that is informal and uses
language and structure similar to spoken conversation. Using a casual,
conversational style can make the final product seem more friendly
and approachable.
. Persuasive, sales style: a style that is designed to persuade the
reader to take a certain action. Using a persuasive, sales style can
make the final product more effective at selling a product or idea.
. Creative, literary style: a style that is imaginative and artistic, often
using figurative language and other literary devices. Using a creative,
literary style can make the final product more engaging and
memorable.
. Professional, business style: a style that is formal and follows the
conventions of business writing. Using a professional, business style
can make the final product seem more polished and professional.
. Descriptive, vivid style: a style that uses detailed, sensory
language to create vivid images in the reader's mind. Using a
descriptive, vivid style can make the final product more engaging and
immersive.
. Emotional, dramatic style: a style that uses emotional language and
rhetorical devices to create a strong emotional response in the reader.
Using an emotional, dramatic style can make the final product more
.

impactful and persuasive.

. Humorous, witty style: a style that uses humor and wit to entertain
the reader. Using a humorous, witty style can make the final product
more enjoyable and memorable.
. Formal, legal style: a style that is formal and follows the
conventions of legal writing. Using a formal, legal style can make the
final product seem more precise and reliable.
. Informal, chatty style: a style that is informal and uses language
and structure similar to spoken conversation. Using an informal, chatty
style can make the final product seem more friendly and
approachable.
. Formal, bureaucratic style: a style that is formal and follows the
conventions of bureaucratic writing. Using a formal, bureaucratic style
can make the final product seem more official and reliable.
. Poetic, metaphorical style: a style that uses figurative language
and other poetic devices to create vivid imagery and convey meaning
in creative ways. Using a poetic, metaphorical style can make the final
product more artistic and evocative.
. Concise, bullet-point style: a style that presents information in
short, concise points, often using bullet points or numbered lists.
Using a concise, bullet-point style can make the final product easier to
read and understand.
. Elaborate, ornate style: a style that uses elaborate language and
decorative elements to add flair and elegance to the final product.
Using an elaborate, ornate style can make the final product more
sophisticated and impressive.
. Direct, no-nonsense style: a style that is straightforward and gets
straight to the point. Using a direct, no-nonsense style can make the
final product more efficient and effective.
. Playful, teasing style: a style that uses humor and teasing to
engage the reader. Using a playful, teasing style can make the final
product more enjoyable and lighthearted.
. Formal, invitation style: a style that follows the conventions of
formal invitations. Using a formal, invitation style can make the final
product more polished and proper.
. Formal, condolence style: a style that follows the conventions of
expressing condolences. Using a formal, condolence style can make
the final product more respectful and appropriate.
. Formal, congratulations style: a style that follows the conventions
of expressing congratulations. Using a formal, congratulations style
can make the final product more gracious and sincere.
. Formal, thank-you style: a style that follows the conventions of
expressing gratitude. Using a formal, thank-you style can make the
final product more sincere and appreciative.
Voice
. A high-pitched, energetic voice: a voice that is higher in pitch and
full of energy and enthusiasm. Using a high-pitched, energetic voice
can add excitement and enthusiasm to a message.
. A deep, gravelly voice: a voice that is low in pitch and rough or
gravelly in quality. Using a deep, gravelly voice can add gravity and
authority to a message.
. A soft, gentle voice: a quiet, soothing voice. Using a soft, gentle
voice can convey warmth and compassion.
. A nasally voice: a voice that sounds as though it is coming through
the nose. A nasally voice can be annoying or off-putting to some
listeners.
. An accent: a voice with a distinct regional or foreign inflection. An
accent can add flavor and character to a message, but it can also
make it harder for some listeners to understand.
. A monotone voice: a voice that speaks in a flat, uninflected tone.
Using a monotone voice can make a message seem unemotional or
dull.
. A singsong voice: a voice that speaks in a rhythmic, musical
pattern. Using a singsong voice can add playfulness or whimsy to a
message.
. A raspy voice: a voice that is rough or hoarse, as if from throat
irritation. A raspy voice can add intensity or emotion to a message.
. A husky voice: a voice that is deep and slightly rough. A husky
voice can add sexiness or mystery to a message.
. A booming voice: a voice that is loud and commanding. Using a
booming voice can make a message seem more assertive or
confident.
. A smooth, silky voice: a voice that is soft and pleasant to listen to.
Using a smooth, silky voice can make a message seem more
sophisticated or charming.
. A whispery voice: a voice that is quiet and speaks in a low, hushed
tone. Using a whispery voice can add intimacy or secrecy to a
message.
. An upbeat, cheerful voice: a voice that is full of cheer and
positivity. Using an upbeat, cheerful voice can make a message seem
more positive or friendly.
. A deadpan voice: a voice that speaks in a flat, expressionless tone.
Using a deadpan voice can add humor or irony to a message.
. A sarcastic voice: a voice that speaks with irony or sarcasm. Using
a sarcastic voice can add humor or disbelief to a message.
. A mocking voice: a voice that speaks with disdain or ridicule. Using
a mocking voice can convey contempt or disrespect.
. A grave, serious voice: a voice that is somber and earnest. Using a
 .
grave, serious voice can make a message seem more important or
sincere.
. An excited, enthusiastic voice: a voice that is full of excitement and
enthusiasm. Using an excited, enthusiastic voice can add excitement
and energy to a message.
. A worried, anxious voice: a voice that is filled with worry or
nervousness. Using a worried, anxious voice can convey concern or
unease.
. A calm, soothing voice: a voice that is reassuring and calming.
Using a calm, soothing voice can help to ease tension or anxiety in a
message.

20 Audience Archetypes
Targeting your message to a specific customer archetype is important because
it allows you to tailor your marketing and copywriting efforts to the specific
needs, wants, and motivations of that particular group of customers. By
understanding the characteristics and behaviours of different customer
archetypes, you can create marketing campaigns that are more relevant,
effective, and appealing to your target audience. This can help you to increase
the effectiveness of your marketing efforts, and ultimately drive more sales and
revenue for your business.
. The bargain hunter: This customer is always on the lookout for a
good deal and is willing to put in the extra effort to find the lowest
price.
. The loyalist: This customer is highly loyal to a particular brand or
product and will continue to purchase from that company even if there
are cheaper alternatives available.
. The early adopter: This customer is always the first to try out new
products or technologies and is willing to pay a premium for the latest
and greatest.
. The skeptic: This customer is cautious and skeptical of marketing
claims and needs to see hard evidence before making a purchase.
. The impulse buyer: This customer is prone to making impulsive
purchases, often driven by emotions or a sense of urgency.
. The trend follower: This customer is always looking to stay up-to-
date with the latest trends and will often purchase products that are
popular or fashionable.
. The quality seeker: This customer places a high value on quality
and is willing to pay a premium for products that are well-made and
durable.
. The convenience seeker: This customer values convenience
above all else and is willing to pay a higher price for products or
 .

services that make their life easier.

. The environmentalist: This customer is environmentally
conscious and is willing to pay a premium for products that are eco-
friendly or sustainable.
. The health-conscious customer: This customer is focused on
living a healthy lifestyle and is willing to pay a higher price for products
that align with their values.
. The luxury seeker: This customer is attracted to luxury brands
and is willing to pay a high price for products that exude wealth and
status.
. The tech-savvy customer: This customer is highly knowledgeable
about technology and is willing to pay a premium for the latest
gadgets and innovations.
. The price-sensitive customer: This customer is always looking
for the best value for their money and will carefully compare prices
before making a purchase.
. The price-insensitive customer: This customer is willing to pay a
high price for products or services, regardless of cost.
. The DIY customer: This customer prefers to do things themselves
and is willing to pay a higher price for products that allow them to do
so.
. The time-poor customer: This customer is short on time and is
willing to pay a premium for products or services that save them time.
. The risk-averse customer: This customer is cautious and avoids
taking risks, preferring to pay a higher price for products that are tried
and tested.
. The risk-taking customer: This customer is willing to take risks
and try new things, even if it means paying a higher price.
. The emotional customer: This customer makes purchasing
decisions based on emotions and is often swayed by emotional
marketing tactics.
. The rational customer: This customer makes purchasing
decisions based on logical considerations and is more resistant to
emotional marketing tactics.

40 Follow-up Prompts
Follow-up prompts are additional prompts that come after the initial prompt
output. These prompts are used to further explore the topic and gather more
detailed and specific information. They can be used to alter various aspects of
the initial output, such as tone of voice, format and structure, specific details,
and references and data. Follow-up prompts are a valuable tool for gathering
and synthesizing information and can help facilitate more effective
communication and collaboration.
Format & Structure
. Put it into a [format]
. Use formatting, such as headings or lists, to make the content
more visually appealing
. Rearrange the content in a different order
. Adjust the length to [number] words
. Give me [number] more variations
. Translate it into a different language
. Add an emoji to the start of each dot point
. Organize the content into a timeline
. Turn the content into a video script
. Logically map out the content in a table using relevant column
headers
Tone and Voice
. Make it more [adjective]
. Use rhetorical devices to emphasise points
. Use a different perspective, such as first or second person
. Use a journalistic tone to report on the content
. Use a conversational tone to make the content more relatable
. Add imagery or descriptive language
. Use [sensory language] to create a more immersive experience
. Use [figurative language] to make the content more interesting or
memorable
. Use [emotive language] to elicit a specific emotion in the reader
. Use a distinct voice, such as a character or narrator, to bring the
content to life
Detail
. Include more detail about [relevant points]
. Include more detail about the setting
. Include more detail about the characters
. Personalise it for a specific audience
. Include personal anecdotes
. Add a call to action
. Add a relevant quote
. Tailor it to [audience]
. Describe the scenes in more detail, as if writing a movie script
. Zoom in on [specific details] and provide more depth and context
References & Data
. Incorporate relevant statistics or data
. Include references or citations
. Add internal links to related content
. Add footnotes or endnotes to provide additional context or
information
. Include links to relevant YouTube videos that explain each concept
. Use scientific language and research to support the content
. Utilize primary sources, such as interviews or documents, to
provide more authenticity and depth
. Incorporate quotes from experts or thought leaders to add
credibility and authority
. Use real-time data or current events to make the content more
timely and relevant
. Incorporate case studies or real-world examples to illustrate how
the data can be applied in practice