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BCG Matrix PDF

The document provides an analysis of Nestle's product portfolio using the BCG Matrix strategic tool. It classifies Nestle's products into four categories - Stars, Cash Cows, Question Marks, and Dogs - based on their market growth and share. The analysis gives insights to guide Nestle's resource allocation and growth decisions.

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viraj shah
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61 views8 pages

BCG Matrix PDF

The document provides an analysis of Nestle's product portfolio using the BCG Matrix strategic tool. It classifies Nestle's products into four categories - Stars, Cash Cows, Question Marks, and Dogs - based on their market growth and share. The analysis gives insights to guide Nestle's resource allocation and growth decisions.

Uploaded by

viraj shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Strategic Analysis: Unveiling

Nestle's BCG Matrix


Introduction

Welcome to the strategic analysis of


Nestle's BCG Matrix. This presentation will
provide an in-depth analysis of Nestle's
product portfolio and its strategic
positioning using the BCG Matrix.
What is BCG Matrix?

The BCG Matrix is a strategic tool for


analyzing a company's product portfolio
based on market growth rate and relative
market share. It classifies products into
four categories: Stars, Question Marks,
Cash Cows, and Dogs.
Nestle's Stars

Nestle's products with high market share


in high-growth markets fall under the
Stars category. These products require
heavy investment to maintain their market
position and drive growth.
Nestle's Cash Cows

Nestle's products with high market share


in low-growth or mature markets are
considered Cash Cows. These products
generate significant cash flow and profits
for the company.
Nestle's Question Marks
Nestle's products with low market share in
high-growth markets are classified as
Question Marks. These products require
strategic decisions to either invest and
grow them into stars or divest and phase
them out.
Conclusion

In conclusion, the BCG Matrix analysis


provides valuable insights into Nestle's
product portfolio strategy, guiding
decision-making for resource allocation
and growth opportunities.
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