BEC Vantage Masterclass
Unit 8 Test
1 Match phrases 1–6 with phrases a–f to make complete sentences.
0 We’re planning to insert ads in g a children when they’re
1 The ad is in this position so you can cut watching cartoons.
2 The posters are appearing on b the local radio station.
3 We’ve chosen early morning slots to target c a newspaper’s website.
4 We’ve already booked air time on d the yellow pages.
5 We’ve just placed our first banner ad on e billboards throughout the
6 You could try looking them up in city centre.
f the coupon out easily.
g all the main trade
magazines.
2 Complete the sentences below with a suitable future form of the verb in
brackets. Use the present continuous, going to or will. Follow the example.
Example
The agency we used last time was very expensive, so for our next campaign we
(look) are going to look for another one.
1 Can we just concentrate on the schedule for the campaign now, please? At
the next meeting we (discuss) the details of the printed ads.
2 I (meet) the Marketing Manager at 10 o’clock tomorrow to
discuss the proposed TV advertisement.
3 I hope this commercial (attract) a better response than our
last one.
4 No, don’t come into work if you’re not feeling well. I (go)
to the meeting with the advertising agency, and Carol can handle my work
for me.
5 The Albion range has been very successful in the Scandinavian market, so
the company (launch) it in Germany some time next year.
Unit 8 Test © Oxford University Press 1
BEC Vantage Masterclass
3 Complete the gaps in the sentences below by using one word from list A
followed by one word from list B. Do not use any of the words more than
once.
A B
advertising buying
direct campaign
media card
publication commercial
radio date
reply mail
special market
target offer
Example
The advertising campaign will start three weeks before we launch the product.
1 Our for this perfume is teenagers and young adults.
2 The of our next issue is 15 January.
3 The is going out on both local and national stations.
4 With the on this product you get three packets for the
price of two.
5 I hate receiving , so I throw it away immediately.
6 The advertising agency is doing all the on our behalf.
7 I got a ten per cent discount because I returned the
within a week.
Total /25
Unit 8 Test © Oxford University Press 2
BEC Vantage Masterclass
Unit 8 Test key
1 1f 2e 3a 4b 5c 6d
(1 mark for each correct answer)
2 1 will /’ll discuss
2 am/’m meeting
3 will attract
4 will/’ll go
5 is going to launch
(1 mark for each correct answer)
3 1 target market
2 publication date
3 radio commercial
4 special offer
5 direct mail
6 media buying
7 reply card
(2 marks for each correct answer)
(Total: 25 marks)
Unit 8 Test © Oxford University Press 3
