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Introduction
Chapter 2: Technological Identification (TI) occurs simultaneously in two different ways:
1.Appraisal and analysis of the processes of production for a good or service.
Technology Identification 2.Assessing the technological and scientific trends that can facilitate organization
eradicating risk or modifying production methodologies
DR HANH PHAM
Introduction Introduction
The TI activity must address the following questions:
The identification of the most suitable, appropriate and efficient technology is an
–How the company’s technological needs are monitored?
important activity which helps organizations to achieve their goals and remain
–How does the company monitor technological developments and the technologies owned
competitive through creating new products or services or processes, improving
by competitors?
current ones, working on patents, innovation and reducing costs.
–How can we introduce, as embedded in product, technology to the market ?
Technology identification not requires the development of new technologies but –Which technologies can be used?
also draws attention to identification of the existing technologies used in the –In relation to competitive advantage, which technologies, competences and capabilities
are necessary?
environment as well as the evaluation of the technology being used in the
–Is the identified technology physically compatible?
organization to determine whether new application areas exist or not.
–What is the impact to the system from the identified technologies?
–What is the readiness, or maturity, of the identified technology?
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Method of Technology Identification Technology Trends and Developments
There are two methods of identifying a new technology: •Technological changes and developments force organizations to choose an
1.Begin with a problem which requires a solution and review the new technologies appropriate technology to remain competitive and sustainable.
available to eventually solve it. • Organizations remain keen to keep up to date with every technological
2.Identify an innovative technology originating in a completely different sector development in their respective domain;
which may be of potential interest for an application in other domain and may
create new market opportunities.
Technology Identification Business Requirements
Technical identification process is affected by following factors: –What are the nature and feature of new services?
– Technology Trends and Developments –What would be the service development strategy?
–Business Requirements
–What are customer service requirement?
–Internal Technical Needs and Technology Assessment
–What types of abilities would be required?
•Technology
–Future trends, strategies & plans
•Tools
•Process
–etc.
•People
–Existing Technology Assessment
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Internal Technical Needs and Technology Assessment
•The technical requirements must be fully available to provide good products and services. Basic TI - Business Side
elements of technical requirements :
•Technology: •Involves three main processes:
–Compatible with the Business plans, products and services. 1.input,
–Scalable, flexible, and reliable;
2.the main process, and
–Meeting with future needs.
•Tools: Suitable and powerful to enhance organization’s ability to reduce all complicated methods
3.the output.
& maintenance issues
•Process: Powerful and automatic; able to remove delays in routine procedures and match with
new technology and rapid change on life .
–Speed up procedures for internal and external services and products development and delivery.
•People:
–Well trained and qualified employee improve and help it to proceed with new products and service
that match with organization’s business plan,
–Well trained and qualified employee require less work force.
Technology Identification Processes Input Process
TI can be formed from two sides: Input process contains some external factors that affect the process of identifying
1. from business side that searches for every new services and technologies in the the technology and the decision of choosing the appropriate one. These factors are:
world trying to attract it to be applied in the business community; –Technology trends and developments
2. from technical side that is responsible for searching for up-to date technology –Customers’ needs and requirements
that can operate such new services and technologies.
–Market competition
–Regulations
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Main Process MP 2- Technology Intelligence
The identification process mainly includes seven processes: •“the activity that facilitates organizations to single out the technological
1.Scanning and Monitoring opportunities and obstacles that could have an effect on the future of its
progression and existence.
2.Technology Intelligence
•It strives to capture and diffuse the technological data needed for decision-making
3.Technology Roadmapping:
and strategic planning.
4.Identify Customers Needs and Requirements
•Intelligence is derived from both internal and external resources.
5.Identify the Technology
6.Making Preliminary Studies
7.Validation and Verification for the New services and Technologies
MP 1- Scanning and Monitoring MP 3 - Technology Roadmapping
Scanning or monitoring the internal and external environment on continuous basis Refers to many types of prediction studies such as visions and detailed
is necessary since the external environment change rapidly and continuously expectations of future possible technological advancements, goods or
environments.
•It represents a particular method for technology planning, which works inside a
broader framework of planning activities.
•It is adopted in many environments, including physical and service product
planning, development of product family tree, program planning.
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MP 4 - Identify Customers Needs and Requirements MP 6 - Making Preliminary Studies
Organizations seek to win customers satisfaction through providing them with the best Preliminary studies help organizations to find out what they can do to entice
of its products and services. customers to buy their product or service.
•Marketing research help to collect information from customers and public that can be
used to:
•identify and define marketing opportunities and problems;
•generate, refine, and marketing performance; and improve understanding of marketing
as a process actions;
• monitor marketing performance; and improve understanding of marketing as a process
MP 5 - Identify the Technology MP 7- Validation & Verification for the New Services & Technologies
After identify the customer needs and requirements organizations try to search for Before introducing any new services and products, market research team study the
every new technologies and services in the world that enable them to serve the market situation and the needs of the customers, formal and informal organizations for the
customers and provide them with what they want. So organizations keep touch new services. marketing research team do the following:
with the vendors to be informed with the last and up to dated technologies used in • Market Analysis
the world. • Forecasting studies
• Analyzing the collected data
• Generating the required reports
• Making feasibility studies
• Pricing the new products
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Output Process Case studies
Technical team usually working on checking the technical requirements necessary to supply
new services and working on:
1. Finding out the technical requirements, specification, criteria needed to run the new
services or product
2. Verifying the ability of the current used technology, network, devices and equipments, to
support new services or they needs to make some improvements and enhancement or use
new one.
3. Assess the readiness of the existing state from all perspective and sides.
Output Process Case studies
Technical identification process is concerned of choosing up-to date, modern and
appropriate technology to operate any new services that enable the organization to meet
the customers’ needs and get them satisfied and even offering the best quality services.
Technical identification process begins with receiving the business requests for operating
new product and services and end up in the form of a document known as “service
description documentation (SDD)”.
