CAREER BOOSTING SHORT COURSE

USER EXPERIENCE
DESIGN
Enhancing user experience across digital channels
results in improved commercial outcomes

Red & Yellow has been

teaching business
leaders to think
creatively since 1994.
PROGRAMME OVERVIEW
User experience design is the process of enhancing the pleasure a person feels when interacting
with a product or service – specifically online. This custom-developed 10-week course will help
you understand why it’s important, the basic principles of UX, and the different roles it plays. It
will give you the tools, tactics and techniques to build a user-friendly website interface, structure
content in a way that makes sense to your users, and understand how users think and behave to
inform your design.

WHAT YOU’LL LEARN

• Understand why designing with the user in mind is so critical

• Craft user-friendly websites that delight, rather than frustrate
• Integrate UX into everything you do online and create digital experiences that make
customers react positively to your brand
• Design interactions that will lead to higher affinity and conversions
• Understand aspects of human-computer interaction. And how functionality needs to
adapt across devices and channels to ensure optimal user satisfaction

WHO SHOULD TAKE THIS COURSE?

• Digital marketers
• Aspiring/current web developers/designers
• Content managers
• Marketing strategists
• UX practitioners
• Anyone seeking UX skills to improve customer experience
• Anyone fascinated with the discipline of UX design
• If you’re involved in, or developing, an eCommerce business
 THE COURSE DETAILS

? Duration: 10 weeks

Time commitment: 8-10 hours / week

Qualification: A highly respected Red & Yellow Certificate

Cost: R13 500 *payment plans available

a word from our alumni...

This is a highly beneficial course for anyone
creating digital elements to be used by the
public. Having good UX can improve
experiences, sales, and sentiment.

Amy Caryn Meyer CBR Marketing

The content is useful and provided a solid

introduction to User Experience (UX).

Kate Bailey Woolworths

THE LEARNING JOURNEY
How it unfolds... This 10-week course covers what UX is, why it’s important, the basic principles, the different
roles and the understanding of what drives human behaviour. Learn how to create digital experiences that
make customers more likely to react positively to your brand, and increase efficiency and positive outcomes.

Module 1: Introduction to User Experience

• Explain what UX means, and identify good and bad examples of it in the

1
real world and online
• Justify why UX is important to any business and project
• Grasp the fundamental principles of good UX design
• Explain where UX fits into the lifecycle of a project – in other words,
when it should be planned and implemented
• Define and distinguish the various roles that form part of the UX industry

Module 2 : Understanding the User

• Explain with confidence some of the key concepts and terms in user
research
• Research the business you’re working with to analyse what UX

2 •
•
considerations are most applicable
Understand how to research and interpret data
Know how to define the target audience and tailor the experience for
their specific needs
• Take into account technology factors when developing your UX strategy
• Synthesise and transform your raw data into actionable material
Included:
Module 3 : Information Architecture

3
quick quizzes,
• Understand how people find things on websites practical simulations
• Develop an information architecture for a website & live sessions
to help you along
• Analyse content and design a content strategy the way.
• Build a sitemap that factors in navigation, search and functionality
THE LEARNING JOURNEY CONTINUED
Module 4 : Web Design

4
• Devise a style guide
• Understand the relationship between visual design and usability
• Identify the components of web development, and how they factor into
the process
Learn from leading experts
Module 5 : Building the Interface and key course contributors
• Develop a website interface that factors in UX, conventions and Together with prolific industry input and our

5
interaction design smart education team, we’ve designed
• Create a wireframe and prototyping tools an original, 21st Century relevant course.
• Build forms that best deliver on the desired outcome
• Write content that answers both search engine optimisation and user
needs
Module 6 : UX is Mobile
Weekly simulations build on each other

6
• Explain the importance of global trends happening in mobile today
• Design user experiences that meet the needs of mobile audiences (scaffold). Together with the final research
• Have a firm grasp of the essential principles when designing for mobile project, the outcome will be a new set of
• Create applications that work seamlessly and effectively on mobile skills and the know-how to implement
device immediately.
(Voilà - a beautiful new skill mastered!)
Module 7: UX Testing

7
• Justify the importance of user-testing for every project
• Understand and manage the people involved in user-testing properly
• Conduct a clearly structured and useful user test
• Choose the right methodologies for your user-testing needs
• Summarise, communicate and implement the results of your user-testing

8
Module 8: Research Project
Weeks 8 & 9 are for the research project where you’ll delve into wireframing and
protyping a digital application with best UX principles in mind.
HIGH-IMPACT LEARNING TOOLS Why Red & Yellow has a reputation for producing graduates that can “hit the ground running”

Engaging content in digestible modules:

Applicable, practical assignments:
enriched with infographics, videos, useful links to
Designed to test your ability to translate the valuable resources, case studies and fun interactive
theory into practical implementation for quizzes to deepen and entrench your learning
successful outcomes

Geared so that you can apply what you’re

learning to your everyday work life, and Chat sessions/video Q&A sessions: hosted by
your specific business challenges your coach, lecturer or subject specialist - ideal
opportunities to discuss the content and get
Providing an incredible opportunity to prove answers to all your questions
your value, improve your performance, and
impress your colleagues
Personalised feedback: recommendations and
suggestions from subject-matter experts, tailored
to your individual strengths and opportunities for
Discussion forums: for debating viewpoints, personal improvement
demanding answers from the “smart people”,
developing your professional network, and
sharing “human connections” - “moments”
designed to make online learning (with Red & A dedicated team available on email, phone and
Yellow) so much richer and more rewarding the online forum to support, encourage and
assist you. Think of them as your “virtual” support
crew whose only focus is to help get you over
the finish-line
 +
OUR HUMAN TOUCH Uniquely Human Skills that are covered:

Creative Critical
Thinking Thinking
UNIQUELY HUMAN SKILLS
Learning you won’t get anywhere else!

The reality is that AI and robots will replace many of the Adaptability Conflict
jobs we know today. The likes of NASA and Google are Resolution
already ahead of the game in their early recognition of
the importance of “soft” skills.
Social
Leadership
Our courses and programmes are designed to prepare Intelligence
humans for this unknown world, by combining
topic-specific knowledge and know-how, as well as a
selection of the 10 uniquely human skills we’ve identified
that will set us apart from “robots”:

Creative Thinking Leadership

Social Intelligence Empathy

Conflict Resolution Critical Thinking

Adaptability Persuasion

Negotiation Mindfulness A dedicated team available on email, phone,

and online forum to support, encourage and
assist you.
THE RED & YELLOW DIFFERENCE ONLINE LEARNING + the ‘human touch’ you’ll only get from us

A team of humans dedicated to your success:

Real-world insights from experts: You’ll A team of real, live people (not bots) is allocated
get “insider” access to exclusive videos to every course. The Course Coordinators’
from industry leaders and subject-matter mandate is to cheer you over the finish line,
experts - giving you tips, techniques and keep you motivated, and ensure you have the
While online learning offers time- learnings invaluable to bringing your best, most value-adding learning experience.
flexibility and the ability to study online learning to the real world. Our And our knowledgeable team of Instructional
anywhere in the world; it can also feel connection to industry is something Designers and subject matter experts are on
a little lonely at times. Red & Yellow is we’re incredibly proud of, and it’s what standby for topic-specific questions.
obsessive about offering a ‘virtual sets us apart from the other institutions.
classroom’ learning experience you
won’t get anywhere else – combining
human interactions, input from our Original, carefully curated and relevant content:
academic team and industry gurus, with Rather than opting for the easier option of reselling
all the convenience you need. A trusted signal on your CV: We take our role content (created by others), we develop our courses
– in equipping you with everything needed to internally – often roping in industry experts who run
grow your career – seriously. Our online successful organisations – to ensure what you learn
All our courses can be accredited courses are intended to put you through your is both current and relevant to the South-African
upon request, should certain paces, stretch your mind, and equip you with context. Courses are designed in response to market
criteria be met. fundamental skills. It’s the reason business demand or skills gaps as they arise in this rapidly
leaders regard a qualification from Red & changing world.
Yellow as the mark of a competent, capable
individual, able to add value from day one –
with the theoretical knowledge, the practical
know-how and the human skills essential for
future success.
NEXT STEPS

SIGN UP NOW
and secure your place
? HAVE QUESTIONS?
Give one of our amazing Career Advisors a call at
+27 872 273 283 or pop us an email 1. Visit https://www.redandyellow.co.za/course/user-experience-design/
[email protected]
to sign up now
2. Select “Book and pay now” to pay the full price
DIARISE THIS LIFE-CHANGING DATE upfront.
Pop the start date into your calendar and get ready
for 10 of the most important life-changing weeks. 3. Fill out the quick registration form and pay via
We can’t wait to see what you achieve! credit card, EFT or Snapscan

HAVE A GROUP OF INDIVIDUALS YOU’D Need a payment plan? We have options -

LIKE TO PUT ON THIS COURSE? check out our handy payment plans
We’re always keen to play a bigger role in educating
more people. So if you have a few people you
believe could benefit, we’ll find a way to make it
work for all parties The whole point of human-centred
. design is to tame complexity, to turn
Contact: Andrew Allison, COO what appears to be a complicated
Email: [email protected] tool into one that fits the task, that is
Phone: +27 872 273 283 understandable, usable and enjoyable.

Don Norman UX Expert

HAVE YOUR SAY
We care deeply about
Get in touch our students’ learning
experience, so we’ve built 3
+27 872 273 283
feedback-opportunities into
[email protected] the process. We
Follow us: @redandyellowed look forward to
your input!
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