Complete Guide To

E-bike Startup
Global market &
business opportunities
Table Of Contents . . .
01 02 03 04

What’s an Why e bikes are The current app Business scope

e bike anyway? gaining popularity industry

05 06 07 09

Challenges & How apps spike How app App solution

solutions your profits solutions work cost estimate

09 10 11 12

Marketing tricks Finding the right Technology stack Post launch

you should know development partner
Chapter 1

What’s an e bike anyway?

It’s not a bike, it’s a bike-shaped Uber that says Jump”
- David Alpert

E bikes, digitised in the recent years is a motorised

version of regular bikes - one that comes with an
in built motor for propulsion. But that does not
Eliminate the need for human pedals completely;
the motor is used just for propulsion.

The vehicle includes rechargeable batteries and

the higher powered ones can be used to travel for upto
45 km/h.
The classifications

There are several types of e bikes across the globe.

The law of a state or country has a say on the speed
limit & if the vehicle is considered to a an e bike at all.
The types are:

Pedelecs - classified as a bicycle in legal terms,

this type of bikes come with a low powered motor.
It’s apt for riders with a heart or muscle condition
in need for pedal assistance.

S-pedelecs - legally termed as motorcycles or mopeds,

these have a powerful engine and
assists the rider continuously once 25 km/hr
is reached.

Power-on-demand and pedal-assist - Bikes

that has a combination of both pedal-assist sensors
and a throttle, has a motor activated by pushing the
throttle or by pedaling.
Chapter 2

Why E Bikes Are Gaining

Popularity?
As our perspective and attitude towards
health and the environment are changing,
our mobility choices are helping us to
shape the future of transportation.
Reasons for its popularity are:

Cost effective: Compared to cab

rides, on demand micromobilty rides are way
cheaper when it comes to shorter distance.
Rates for e bikes are $2 for 30 mins compared
to almost double the expense for a cab ride.
Going green: E bikes have zero damaging effect on environment as these vehicles run on
battery. Climate experts warning us over the detrimental effects of carbon emissions
coupled with global awareness efforts are making a positive impact..

cnet.com
Effortless ride: The built in motor assists you to pedal in sloped or rugged roads with
minimal efforts. You can choose the type of model best suitable for your needs.

It’s a bike shaped uber: It’s not a bicycle, it’s not a car. They are a whole new world of
fun. It is convenient and cheap to travel long distances depending on its power.

Fitness freak’s friend: Modern lives are busy and most people are too tired to gym
after work. Cycling to and from work or running errands now has a healthy alternative
- e bikes gives the rider a sense of satisfaction without making them too tired.
Chapter 3

The Current App Industry

E bikes are here to stay for more reasons than the ones
mentioned above. Investors have realised the industry’s
potential and trying to cash in on the increasing demands,
offering sustainable app based solutions to the riders.

60% of all trips taken in the America are less than 5 miles.
The market opportunity continues to expand around
the world, and in the US alone, the micro mobility
industry is estimated to be worth roughly between
$200B – $300B by 2030.

Investors worldwide in a bid to cash in on this gold

mine of opportunities have already poured in about $6
billion into micro mobility startups during the past 5 years.
Around the world in two wheels
The world has signed up for a greener future and micro mobility services are helping
us shape it into a reality.

Asia is the leading pioneer of micromobilty services. Lack of proper regulations in

China witnessed a massive growth in it’s cities along with countries like Singapore,
Taiwan, and South Korea. The unusual amount of gridlock in Asian cities saw a
solution in e bikes.
North America’s scooter war started with Lime, Bird, and Spin competing for user
attention. It ended with Uber buying out Jump and partnering with lime. The bike and
scooter sharing industry in USA is estimated to be worth about $10 billion dollars in
another 7 years.

South America is rapidly adopting e bikes for short distances. This region is still
developing it’s micromobilty network grid, especially in Sao Paulo, Brazil. Their largest
e bike service Yellow merged with Grin in Mexico and operates more than 1.5 million
fleet in South America.

Europe is no stranger to e bikes, as European cities tops the list of cycle friendliness.
Greener alternatives are encouraged and as cities are planning to ban gasoline and
diesel fueled vehicles, battery powered mobility will win the game of transportation in
the long term. American scooter companies including Uber see the European market
as a potential one for investment.

Below is a diagram of the most cycle friendly cities around the world.
Chapter 4

Business Scope
The E bike industry’s untapped potential is tremendous.
With the right strategy and development partner,
investing in this growing market can return good
revenues. As we already discussed, e bikes have
already entered several cities throughout the
world. Who are the biggest players out there?

Jump: In 2018 the social bicycles company

entered into a pilot programme with Uber,
allowing users to rent e bikes from their app.

By October 2018, Jump bikes were available for

rent across 13 US cities. They upgraded their vehicles
with smart tech features like front computer, changeable
battery, and better electric assist.
Motivate: In the same year Uber bought Jump, arguably their biggest rival Lyft bought
Motivate. Their bike rental app runs in 9 cities across the USA under various
government and private systems. Known as “North America’s bike share leader,”
Motivate has completed more than 50 million trips in 2018.

Ofo: This dockless bike sharing company based in China’s Beijing was founded in 2014
and was operating in 250 cities in just 3 years, boasting around 67 million active users.
Funded by e commerce giant Alibaba, ofo eventually expanded their services on a
global scale.

Yellow: based in Sao Paulo, Brazil, Yellow is a dockless bike and scooter sharing service
that raised one of the largest series A financings in South American history - $63M.
They recently merged with Grin, an e-scooter startup based in Mexico City and the two
are rebranding as Grow Mobility. Today, Grow Mobility operates more than 100,000
e-scooters and 35,000 bicycles across South America, and plans to double its fleet.
Location is one of the most important factors
contributing to your app’s success. Launching a
business in a saturated market is not a good idea
and your business will struggle to gain a large
user base. Where can you launch your bike
sharing business?

● Inside a large Apartment Complex where it

is difficult to walk from point A to B.

● Locations where first and last mile

transportation is not available.

● Near a tourist attraction like a lake or park

● In any locality where public transport is

scarce.

● In an Urban locality where bike sharing

system is not present.

● In suburban regions for going to school.

● Near hilly regions with rugged slopes where

regular bikes are hard to drive.
Chapter 5

Challenges And Solutions

The micromobilty industry, like all the other ones
has its own set of problems. But don’t let this
discourage you, cause you know - where there
is a will, there’s a way. Working with app based
startups and billion dollar companies for
Almost a decade, we have the right solutions
to any challenge.

Challenge 1: Parking
With the rise in popularity shared mobility, these
shared vehicles being parked on the subways has
stirred up quite the controversy. Pedestrians in
several U.S cities are speaking up against this visual
pollution across the city’s footpaths.
E Bikes
blocking
footpath in
Shanghai

qz.com
There are more than one solution to this, and few cities are already implementing
these:

● Dedicated parking slots: in order to make space for pedestrians, some cities are
carving out spaces with paints for dockless parking. App based bike sharing
companies could also help their users navigate to these slots.

● Swiss bike sharing company Smide has build charging docks throughout the city,
an example that can be followed and implemented by bike sharing rental
companies.

Challenge 2: Knowing the network system

The network system or network effect is essentially the positive or negative impact an
additional user has on your app. In order to gain new users and eventually expand
your app’s services to other cities, there are a few steps proven to be effective.

● Reduce barriers to login/registration

● Provide sign up incentives and coupons on sharing

● Make your app easily shareable

● You can start by launching in a smaller market initially before expanding to larger
to larger locations. This will also help you understand the market and improve
your app with help from user feedback.
Challenge 3: Stealing and vandalism
E Scooter and e bike sharing companies all over the globe has faced losses due to theft,
vandalism, and mishandling. These can be easily prevented with effective measures by
the company. Some of these are:
● Anti theft locks like smart lock hardwares sold by individual dealers or cable
locks are a great way to tackle this issue.

● Anti-theft alarms protect your vehicle assets from theft and vandalism with
this mechanism. The alarm goes off if the scooter if any unauthorised action is
detected.

● GPS: Used to locate the scooter in case of theft and keeping track of fleet by the
web admin.

● Self vandalism: A sensor used for collecting data on damage and overall health
of the scooter.

● Penalty is an effective way to crack down on vandalism. Dublinbikes, a highly

successful bike sharing system in Ireland requires their users to return the bike
bike within 24 hours or face penal charges.
Chapter 6

How Apps Spike Your Profits

Business owners are rapidly shifting the availability
of their services online which makes sense given
the immense benefits online platforms provide.
How can an app solution help your e bike rental
business?

Improved Visibility: About 97% of all customers

look up a local business online. If you index
your app on the popular platforms, users will
find the application when they look bike rental
services. Since everyone today has access to the
internet, it is more likely to be visible to users
compared to non indexed services.

You can set up a website for a small investment,

or a blog for free.
Enhanced Accessibility: Carrying a device around is undoubtedly much more
feasible and easier for the user to interact with the bike service and functions.
Smartphones are easily carried around, which makes accessing your product’s
services hassle free.

Beat Competition: If your competitors are offering a solution that your business is
not, your users are likely to abandon you for the competitor, and with lesser number
of users, eventually you will be wiped out of the market! We recommend buying a pre
build app solution for your business.

Build Your Brand: Brand building is an essential strategy for growing your business,
it helps service providers gain the trust of their customers. It is a well known fact that
customers will opt for big, popular names over local ones. How does an app help you
grow your brand?

As stated before, the vast majority of customers look up a service they are looking for
in an online platform. Users will install your bike rental software if it shows up in a
Google search. Downloading is the first step towards building a brand. If the
customers are satisfied, they will refer to other riders and thus help you expand your
solution to multiple cities.
Easy Fleet Management: If you want to upgrade
your bike sharing business with reliable technology,
a mobile app solution is the smartest option.

Any vehicle rental service needs substantial fleet

maintenance and management for its automobile
assets. Manual monitoring is tremendously
challenging and expensive.

The admin panel of your mobile app makes the

entire task smooth, uncomplicated, and effortless.
With smart monitoring hardware that collects data
on location, attempt at stealing, battery levels, and
other physical damage, you get full control of your
fleet.

Advanced User Experience: An app will allow users

to report damage, park it and use the in-build GPS
navigation to walk to the nearest bike station and
complete the journey. For any other issues, they can
contact customer care and solve it instantly. A good
experience equals to higher customer retention
rate.
Improve Your Rental Services: A mobile solution is the perfect tool for improving
the services provided and serve customers better. With an app, you can easily collect
user feedback, work on the complaints, and other issues. This will give you an idea of
the areas that needs improvement. The result? A product with improved stability,
amazing experiences, and enhanced overall build quality.

Business Expansion Analysis: Increase your profits, expand your business, and
create a strategy for sustainable growth of your business with an app.

The web admin panel is more than just a control center for your business, it is a
powerful tool that generates useful data and statistics. This helps you to work up an
estimate of the locations with higher demand, features that users love and issues with
the overall service. When you plan to expand your business to other cities, this data
will prove to be remarkably useful.

Hassle Free Payment: The world is moving towards a future of cashless transactions.
Business owners are upgrading payment options to a smarter and advanced one.
Bike rental app services in the current market have auto payment deduction systems
in their solutions. Most pre build solutions come with payment gateway integration,
so will not burn a large hole in your pocket.
Chapter 7

How App Solutions Work

E bike apps functions similar to scooter sharing
apps. Micromobilty solutions have 2 panels - one
each for the rider and admin. The user flow journey
looks like this:

1. Login using OTP: Easy onboarding using

mobile number.

2. Locate nearest ride: Allow the app to auto

detect your location and show the nearest
station.

3. Choose your vehicle: Select the type of bike or

scooter you want.

4. Unlock vehicle: Use QR scanner in app to

unlock and start riding.
5. Pay: Secured online payment gateways like Stripe, Paypal, and CCAvenue for
easy payment.

6. Complete ride: End trip and park the vehicle to the nearest station.
Chapter 8

App Solution Cost

Estimate
The final price of your eBike app depends
on a number of factors that include the
features, development partner, technology
used, and time taken to build it. To get an
overview of the features, see this list.

User app features

● Login with OTP or social media

● Choose type of bike

● Real time navigation

● Scan barcode on e bike

 ● Seamless online payment

● Unlock bike and start riding

● End trip and park in closest station

Web admin features

● Secured encrypted login

● Database on cloud

● Real time bike tracking

● Revenue generation analysis

● Vehicle database management

● Complaint and feedback management

You can add more features as per your

business needs. The cost estimate for a bike
sharing app is around $15000 to $20000.
Getting a white label customizable solution can
drastically reduce your expenses.
Chapter 9

Marketing Tricks You Should Know

You have created the application and the fleet is ready to be
deployed. But how will you reach out to your customers? Or
create a trusted customer base?

“Make your marketing so useful, people

would pay for it” - Jay Baer

Nothing works out without a proper plan.

So you need to work on your app launch
strategy in a systematic manner.

So what a basic checklist of your app pre launch marketing plan

must have? We have discussed them in little details, hope this
helps you to guide throughout the product development
journey. It worked for most of our clients (both startups and
mid-size companies).
Competitor analysis is a crucial step not just for application based business but any
industry you can think of. This does not mean blindly following their models and
features.

● Snoop around their reviews and find out why users love it. Include those
features in your own app.

● Click on the negative reviews and try to find out in which areas the users are
facing problems. Apart from the big names, don’t forget to look up the failures
as well. You can learn plenty from their failures. So do make a note of all of it
and create a working plan before developing your app.

User personas helps you understand your customers, so spend as much time as
required to make sure that your product fulfills the requirements of your customers
well. You must answer certain questions before spending money on development of
your app, like for example;

● Who are your target customers?

● What language do they speak?
● Why would they download your app?
● What features will solve their pain points?
● Why did they uninstall a competitor’s app?
Indexing your app plays a huge role in terms of visibility. Indexing means connecting
your app to your website or social media accounts. This helps your app it will come on
Google’s search results and ultimately increase downloads. Create an SEO optimised
website for your app, a landing page to connect with your users and keep them
updated. Social media accounts are a free way of popularising your product.

medium.com
Reaching out is an excellent method of getting your app to the right audience.
Contact influencers, publications, and other media for backlinks, reviews, and
featuring. Talk about your product in the forums of micro mobility industry.

App store optimization cannot be missed out, and we mean it. If you want more
users to download your app, there are a few things that needs to be taken care of,
like:

● Put the keyword in the title and description.

● Write a good, engaging description. We can even write one for you!

● Use screenshot and videos from your app.

● Keep updating your software with inputs from users.

● Size matters: make sure your app’s size not too big. It discourages users from
downloading.

● Did you know that better icon can boost your downloads up to 560%? Put as
much time and effort required to make an icon that is catchy. Try out a new one
if something doesn’t work.
Chapter 10

Finding The Right App

Development Partner
There are too many companies out
there promising to build the most
amazing product in the market. It is
perfectly reasonable to believe that
only a handful will deliver a product
that is flawless. But how do you know
whom to hire?

We have a list of to do’s for you to

make your job a little easier. Just follow
these and you are good to go.
✔ Ask feedback from people who hired
someone to build a mobile app.

✔ Consider the mobile app developer’s expertise

and experience in the relevant industry before
you hire.

✔ Snoop around and peep into their website &

client testimonials. Do a research of your own to
find out if those are real.

✔ Before you hire mobile app developers, make

a note of their payment methods & costs. Ask
what their AMC (annual maintenance charges)
are.

✔ Make sure that they deliver you the app after

relevant testing.

✔ If they have developed a similar app,

download it from the app store and check out the
stability and overall quality.

✔ Don't be a cheapskate, even if the budget is an

issue for you. Many companies have suffered the
consequences of choosing money over quality.
Chapter 11

Technology Stack
The technology that goes into creating
your app is responsible for its functional
stability and the overall quality.

Compromising on technology will result

in a poor use experience as a result of
which your business will suffer.

You should use the most popular, latest,

and strategically accurate technology to
power your business. What tech stack is
used for building an e bike?

Here is a table for you to understand the

backbone of your business better.
Technology stack for building an E bike app like Jump:

Twilio, SNS Stripe/ G maps Firebase Smart locks

Paypal/ Analytics/
CCAvenue crashlytics
Routing and
SMS gateway Payment gateway navigation Analytics iOT integration

MQTT Atlas, RDS AWS EC2 AWS S3 APNS/ FCM

Real time Push
messaging Database Web server Media server notifications
Chapter 12

Post Launch
“The purpose of a business is to create a customer
who creates customers.” – Shiv Singh

Customer retention and attraction is no easy task

but no rocket science either. With time and
strategy, your business has the potential to
reach unimaginable heights. So post launch,
what needs to be taken care of?

Communication is key: users are likely

to keep using your app’s services if they feel
connected to the product. It is therefore vital
to establish a two way communication system
to ensures that your user does not switch to a
competitor.
Everyone wants to pay less: Ace the game of customer retention with occasional
discounts, coupons, and free first trips on signups.

Listen to improve: Listen to your user’s complaints and feedbacks. Use sentiment
analysis tools to get a general idea of your product’s issues. Work on those to improve
the overall quality of your app.
Have an app idea? Get in touch with our experts.

Visit our website Email

www.allrideapps.com [email protected]

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