Kick-Off Planning Questionnaire.
Brand Identity Project.
1. What is the Brand name?
N/A
2. What industry does your business fall under? And if you sell products
Can you tell me examples?
N/A
3. Please write out the logo name exactly as you would like it to appear in the design
(e.g. Crate Media, LLC / Crate Media or just Crate or CRATE).
N/A
4. If you want the logo to be done in Arabic, would you like it to be combined with the
English one, or do you want a separate Arabic logo? And how would you like it to
appear in the design?
N/A
5. Do you have a short tagline or slogan you will sometimes use, when appropriate,
with your logo? If so, we will take this into consideration when designing your logo,
but your logo must be able to stand on its own without the tagline as well (E.g.
Chadwick Meyer - Programmer Extraordinaire, or Crate Media - Small Nimble and
Hopelessly Creative).
N/A
6. Do you prefer an icon-based logo or text-based logo or a combination of the two?
N/A
7. What are the needed colors to be used in the Brand?
N/A
8. Who are you targeting? Who is your ideal customer?
What do they like? How do they behave? Why do they need your product? Who
aren't you targeting? What is the estimated price point for your service/product? Try
to be specific and choose your niche.
N/A
9. Are there any logos that you particularly like? What do you like about them and what
aspects, if any, would you like to emulate?
N/A
10. Who are your competitors?
N/A
11. What inspires you? What brands do you admire (whether locally or internationally)?
What about them would you like to emulate in your brand? Is it their communication
style?
N/A
12. Are there any logos that you particularly like? What do you like about them and what
aspects, if any, would you like to emulate?
N/A
13. Please provide some adjectives that describe what you hope to communicate with
your brand (e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine,
serene, athletic, etc.).
N/A
14. Where will your logo mainly be used? (Print, Web, Other)
N/A
15. Type here all the contact information and brand data if you want a full corporate
visual identity with your logo.
N/A
16. What are the applications you will use? (e.g. business cards, letterhead, Packaging
boxes, bags or something else)
N/A
17. Deliverables include (write anything you want to add it):
- Logo
- Color Palette
- Typography system (Fonts)
- Art direction for the brand so can be used on Social media
- Packaging design for clothes label and box packaging
N/A
18. Is there anything else you want to tell us?
N/A
