PARAÑAQUE CITY COLLEGE

VICTOR MEDINA STREET, KABIHASNAN BRGY. SAN DIONISIO, PARAÑAQUE CITY

THE EFFECT OF SOCIAL MEDIA AS A MARKETING TOOL OF REAL ESTATE STUDENTS IN

PARANAQUE CITY COLLEGE

In partial fulfillment of the requirements in

MATH 102 STATISTICS

Submitted by:

Bayudan, Al Raymond

Lagula, Edred

Pimentel, Paulin

Tugado, Kyla

Venialon. John

2023
INTRODUCTION

The revolution of social media has changed our day-to-day practices. In particular, the marketing field

faces rapid change The real estate sector is extremely enthusiastic about adopting this social media

transformation to develop more effective business models. Today, real estate is one of the most active industries

promoting its services on social media. Real estate agents, brokers, and managers are rushing their Real Estate

Social Media Marketing Ideas and strategies to reach as many clients as possible. Social media is a central hub

where people find day-to-day necessities and other essential services. Social media is a powerful platform that

offers multiple dimensions to all business sizes with its stable online presence.

Social Media Marketing for Realtors tracks each step of a buyer's decision-making journey to

understand the client's buying experience. Moreover, Social Media Marketing Strategy for Real Estate has

become a dynamic approach. Both buyers and sellers are more active in curating real estate deals. There is so

much advanced technology that helps to promote Social Media Marketing In Real Estate. Real estate properties

and potential purchases are advertised in a lot of ads.

Engaging the customers directly to a marketing activity has become a rich area of exploration for

possible strategic marketing inputs of marketers, which could link to a sustainable and competitive advantage of

a product, service offering in a tough competition in the post-modern world (Long & Wong, 2014; Nasution et

al., 2014). The possibility of doing this has become a lot easier in the advent of social networking platforms like

Facebook (Cox & Park, 2014), Twitter, LinkedIn, G+1, StumbleUpon and other social networking platforms

(Su, Mariadoss & Reynolds, 2015; Atrash et al., 2015; Fuciu & Gorski, 2013). These social networking sites are

accessible that at any convenient time and an interested user can sign up for free over the Internet. As noted,

Facebook has around 1.23 billion monthly users as of 2014 (Sedghi, 2014). Obviously, marketers are seeing

this as a significant venue for their marketing activities.

Social media for real estate is an essential tool for promoting listings, generating leads, and building a

long-lasting brand. It also helps agents establish relationships with potential clients, nurture existing ones, and

cultivate a network of industry professionals. Still, when it comes to marketing real estate on social media, there

are certain strategies and tactics that can maximize the reach of your message.

Social media has become an integral part of real estate marketing in recent years. With the majority of

homebuyers using the internet to search for properties, real estate agents and companies are leveraging social

media platforms to reach a wider audience and generate leads.

of agents promoting their real estate listings online, cultivating an online brand that stands out is essential.

OBJECTIVE OF THE STUDY

 To study the Effectivesness of social media as a marketing tool in Real estate Industry

 To know how many students of Paranaque City College in the Course of Bachelor of Science in

Real estate Management using Social media as a marketing tool.

I. IMPORTANCE OF SOCIAL MEDIA MARKETING:

WIDE ACCESS TO TARGET CUSTOMERS - Fast and wide access to target consumers is one of

the big advantages of social media marketing. It takes a bit of searching, however, to find the perfect

communities on social networking sites and post relevant content.

COMPREHENSIVE MARKETING - Marketer gets extensive marketing services when opt for

SMM services, many of which also operate with regard to SEO. On social networking sites, video

sharing sites and photo sharing sites, etc., the company is promoted. This helps to improve the

company's coverage and exposure.

TARGETED ADVERTISING - Social media platforms allow you to target specific audiences based

on demographics, interests, and behaviors. This makes it easier to reach people who are more likely

to be interested in your real estate services. You can use social media advertising to promote your

listings, services, or events to a targeted audience.

ENGAGING WITH YOUR AUDIENCE - Social media is a two-way communication channel that

allows you to engage with your audience. By responding to comments and messages, you can build a

relationship with potential clients and establish trust. This can lead to more referrals and repeat

business.

ADAPTING TO CHANGE - Social media platforms are constantly evolving, and it is important to

adapt to these changes. By staying up-to-date with the latest trends and features, you can make the

most out of your social media marketing efforts.

1. Facebook

2. Instagram

3. Tiktok

4. Youtube

5. Google

I. USAGE OF TYPES OF SOCIAL MEDIA

FACEBOOK - Facebook's advertising is highly targeted – You can target your audience by

location, age, gender, work, interests, behaviors, and other factors. Use the Custom Audiences

feature to reach your target audience safely and privately.

INSTAGRAM - Instagram's primary advantage over other social media platforms is its visual

nature. If you have a beautiful photos and videos from the design of your product or if you have a

service that has a visibly noticeable end result, Instagram is the best platform to showcase that

content.

TIKTOK - By creating short videos that highlight the features of a listing, realtors can give viewers

a tour of the property without them ever having to step foot inside.

YOUTUBE - YouTube is a great platform to share your knowledge and reach the right audience,

and there are some amazing channels out there that are full of helpful tips and tricks for agents.

GOOGLE - Google Ads is the most powerful tool for real estate professionals who want to connect

with the increasing number of home buyers and sellers turning to the internet for their property

needs. Yesterday's real estate agents spent most of their time using antiquated marketing methods

like cold-calling or postcard mailing.

BENEFITS OF SOCIAL MEDIA AS A MARKETING TOOL IN REAL ESTATE

Displaying Your Listings: Social media sites like Facebook and Instagram are excellent for displaying

your listings. To draw potential buyers, you can post high-quality images and videos of your homes.

Additionally, it might help you stand out from the competition and get more interest for your listings.
REVIEW REATED STUDY

According to Faye Beatrice S. Fandialan, Joseph Emmanuel B. Milan, Ma. Leonora V. Alusen

2019, The researchers recommend that the Lazada Company’s advertisement must be more attractive, pleasing,

have enough information, and will catch the attention of customers and with this, it would help them expand

possible target market. Also, they should improve their integrated marketing communication (IMC) program for

more effective and efficient method of making plans, executing, comparing and controlling the usage of various

promotional mix elements to communicate with their customers.

According to Arthelo P. Palma 2016 , Facebook as a marketing tool may depend on the

aggressiveness of the promotion and the amount of understanding of the human emotion or consumer behavior,

as this study simply wants to suggest. This provides a venue to support the previous study that Facebook users’

main concern might not be directly in line with marketer’s intention of building brands or enticing customers

According to Barnhart 2019, Every company should deal with the topic of social media and how to use

it. Businesses of all shapes and sizes can benefit from creating a social media presence of themselves. In this

context, also states that especially for real estate, the importance of social media can’t be overstated. It can help

real estate companies and realtors to find a wide audience, especially with a focus on the right time and the

right area. In fact, according to the National Association of Realtors (2018), 77% of real estate agents use

social media.

CONCLUSION

Social media has acquired a fundamental position. The new generations of customers have a very high

degree of brand awareness, they use the internet to function on markets and their views can have a significant

influence on people in various parts of the world .Therefore, when managing the presence of fan pages and

brands in every Social Media, it is very important for businesses to produce high-quality content and to

correctly understand the behavioural dynamics of users on the social network in order to achieve greater user

engagement. They need to know what drives are needed in order to ensure an effective outcome and to build

successful promotional campaigns things in line with their viewers needs. Posts of works in Social Media fan

pages can have different characteristics and their content can have different effects on different consumers. The

advantages of social media marketing speak for themselves: by generating a high degree of brand loyalty and

reducing the company's contact gap with its customers

1. Rohit Bansal, Rana Zehra Masood and Varsha Dadhich (2014), “Social Media Marketing-A Tool Of

Innovative Marketing”, Journal of Organizational Management ISSN 2231-7228.

2. Cheung, C., Lee, M., & Jin, X. (2011). Customer Engagement in an Online Social Platform: A Conceptual

Model and Scale Development. ICIS 2011 Proceedings. Paper 8.

3. Faye Beatrice S. Fandialan, Joseph Emmanuel B. Milan, Ma. Leonora V. Alusen, “AN ANALYSIS OF

CONSUMER SATISFACTION IN LAGUNA ON ONLINE SELLING: BASIS FOR A MARKETING

STRATEGY FOR LAZADA” Lyceum of the Philippines – Laguna

4. Arthelo P. Palma, “EFFECTIVENESS OF FACEBOOK AS A FREE MARKETING TOOL IN

https://www.linkedin.com/pulse/role-social-media-real-estate-marketing-muhammad