Digital
Marketing &
e-commerce
UNIT 1
Introduction to Digital Marketing
& Website and Blog Development
Introduction to Digital Marketing 01
Digital marketing is the use of digital technologies and platforms to promote products and
services, as well as to connect with potential customers. It is an incredibly versatile and
powerful tool that can be used in various ways to reach people worldwide. Digital marketing
utilizes multiple digital technologies to deliver promotional messages, such as mobile
phones, computers, and other digital media and platforms.
Social media marketing
Influencer marketing
Content marketing
Email marketing
Pay-Per-Click (PPC) marketing
Affiliate marketing
Search engine marketing
Search Engine Optimization (SEO)
Significance of Digital Marketing 02
Better Brand Awareness
Wide Customer Reach
Increased Customer Engagement
Real-Time Customer Feedback
High Return on Investment (ROI)
Competitive Advantage
Boosted Sales
Traditional Marketing Vs Digital Marketing
03
Process of Digital Marketing 04
ABOUT BUSINESS
RESEARCH ABOUT TARGET CUSTOMERS
ABOUT PRODUCT THAT YOU WANT TO MARKET
ABOUT ONLINE COMPETITION
OBJECTIVE
STRATEGY
PLAN
CREATING PRIMARY DIGITAL IDENTITIES CREATE
SEARCH ENGINE
PROMOTE SOCIAL MEDIA
EMAIL
MESSAGING
ANALYZE AFFILIATE
OPTIMIZE
The Contemporary Digital
Revolution 05
The Digital Revolution refers to the
advancement of technology from analog
electronic and mechanical devices to the
digital technology available today. The
era started to during the 1980s and is
ongoing. The Digital Revolution also
marks the beginning of the Information
Era.
Digital Transformation Framework
06
A long-term strategy used to guide businesses through the tricky
landscape of digital transformation. It’s a tool used chiefly by
organizational leaders and consultants to analyze a company to help it
reposition itself in today’s digital economy.
A good digital transformation framework provides these benefits:
Provides efficiency and consistency by enhancing performance
Improves business process
Increases employees’ productivity
Facilitates constant communication across all the business
departments
Meets the customers’ expectations
Creates coherent business strategies
07
TYPES OF WEBSITES
Informational websites: These websites provide
information and resources to visitors. ...
Transactional/eCommerce websites: These
websites allow visitors to purchase products or
services. ...
Interactive websites: These websites allow
visitors to interact with the website in some
way.
KEYWORDS 08
A keyword is a term used in digital
marketing to describe a word or a group
of words an Internet user uses to
perform a search in a search engine or
search bar. In an SEO strategy,
keywords are very important and
should be the core of any copy written
for the web (present in the content,
titles and SEO elements).
UNDERSTANDING DOMAIN & WEBHOSTING
09
Building website/ blog using CMS 10
wordpress
Get Web Hosting and a Domain Name.
Find and Install a WordPress Theme.
Install Plugins.
Import Demo Content (Optional)
Configure WordPress Settings.
Create Pages.
Set Up Your Menu.
Write Your First Blog Post (Optional)
Market your site
USING WORPRESS PLUG-INS
After finding the plugin in the results, click Install Now. ...
To use the plugin, you'll need to activate it. ...
Click Upload Plugin at the top of the page.
Click Choose File, locate the plugin . ...
After the installation is complete, click Activate Plugin.
BLOG CREATION: USING HEADLINES
1. Understand your audience.
2. Check out your competition.
3. Determine what topics you'll cover.
4. Identify your unique angle.
5. Name your blog.
6. Create your blog domain.
7. Choose a CMS and set up your blog.
8. Customize the look of your blog.
9. Write your first blog post.
