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Module 8

Student’s Name:

Institution:

Course Title:

Instructors Name:
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Module 8

Digital marketing includes all marketing efforts that use electronic devices or the Internet.

Digital marketing uses various digital tactics and channels to connect with customers where they

spend most of their time (Desai, 2019). Digital marketing involves marketing goods and services

using digital technologies on the internet, including mobile phones, display advertising, and

other digital media. A digital marketing plan is a document that helps an individual determine the

most effective ways for the business and then put these strategies into action (Chaffey, 2013).

Digital marketing includes timelines, business goals, competitive landscape analysis, and digital

channels. The research paper below shows a digital marketing plan for a team building event,

marketing strategies, and how analytics provided by the internet will help me access how I will

continue to use these applications for my team building event.

In a digital marketing plan, the first step is to create social media marketing objectives

(Hallensen, 2017). This is where we establish the goals and objectives and goals that the

company wants to achieve. In our team building event, the objective is to enroll as many people

as possible and ensure they are able to acquire skills that help them work together for the growth

of the company.

The second step in a digital marketing plan is to conduct a social media audit (Hallensen,

2017). In this stage, we the current social medi assess a use and how it is working. The most used

social media are Instagram, TikTok, and Facebook. These are the best apps to use to create

awareness about our team-building event and attract a demographic audience.

Another step is to get social media inspiration from industry leaders, competitors, and

key opinion leaders in the online community (Hallensen, 2017). This will help to improve our
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event advertisement. In our team building event, we have to look at what our competitors are

doing, the areas they have not covered, and the response in the comment sections. This way, we

will be able to know the areas to improve and understand what the target audience expects and

how to prove we are going to meet their demands in our event.

The next part is to create a content and time plan for the company's media efforts

(Hallensen, 2017). This social media marketing plan should include a content plan. In our team

building event, this is the stage where we create a video with content that shows our target

audience what they expect from the event and how they are going to benefit from attending the

event.

The last step is to test, evaluate, and adjust your social media marketing plan (Hallensen,

2017). The entire plan should be constantly tested. It is at this stage that we post about our event

and make awareness about the event to our target demographic. We have to look at the response

from them to know the areas that were not covered and how we can improve.

An e-marketing strategy is a plan that helps businesses connect with their target audience

at the right time and place, helping them to learn more about the bland products and services to

be purchased (Chaffey, 2013). We have purchased digital real estate, which is the ownership of

internet properties such as domain names, blogs, and websites. We also have digital real estate,

which refers to any digital assets that can be sold or bought. In our event, we will use both

because they can be bought and sold for profit, so we will be able to sell after the event and make

a profit.

Experience design can improve the marketing performance of a website through the use

of UX, SEO, and PPC design. Design is the first thing that catches the user’s eye when entering a
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website. An attractive user interface helps to stand out from the competition, meet the high

expectations of customers, and share experiences (Arifulin, 2022). This will help in the

application of our time-building event since we are able to cover what the audience wants and

make our website attractive in a way that the target audience gets motivated to read and have a

desire to know more about the event.

In a marketing plan layout, define digital marketing goals and the business objective of

the event. Create a detailed profile of your idea to the customer, which defines audience

segmentation and buyer personas. Conduct a competitive analysis and determine market share,

which includes analyzing competitors' strengths and weaknesses (Reic, 2017). Conduct a SWOT

analysis to know your strengths and weaknesses. Calculate the digital marketing plan budget,

followed by defining the digital marketing channels. Develop digital marketing strategies and

tactics and create a marketing calendar ensuring the engagement of the audience.

In conclusion, a digital marketing plan is important when it comes to organizing events. It

helps with budgeting, means to use, and also understanding individual and competitors'

weaknesses and strengths. The analytics provided by the internet help in making our websites

more attractive and detailed in a way that the audience has the desire to know more about the

event and even attend the event.

REFERENCES

Arifulin, T. (2022). How user experience design can improve the marketing performance of a

website.

https://www.theseus.fi/bitstream/handle/10024/753767/Arifulin_Timur_thesis.pdf?

sequence=2

Chaffey, D., & Bosomworth, D. (2013). Digital marketing strategy planning template. Smart

Insights, 1-14.

https://images.template.net/wp-https://www.academia.edu/download/90185943/

ijtsrd23100.pdfcontent/uploads/2016/06/27115818/Digital-Marketing-Strategy-

Template.pdf

Desai, V., & Vidyapeeth, B. (2019). Digital marketing: A review. International Journal of Trend

in Scientific Research and Development, 5(5), 196-200.

https://www.academia.edu/download/90185943/ijtsrd23100.pdf

Hollensen, S., Kotler, P., & Opresnik, M. O. (2017). Social media marketing: a practitioner

guide. Opresnik Management Consulting.

https://portal.findresearcher.sdu.dk/en/publications/social-media-marketing-a-

practitioner-guide

Reic, I. (2016). Events marketing management: A consumer perspective. Taylor & Francis.

https://books.google.com/books?hl=en&lr=&id=lT4lDwAAQBAJ&oi=fnd&pg=PP1&dq=Reic,+I.

+(2017).+Events+marketing+management:+A+consumer+perspective.+Taylor+%26+Francis,

+Routledge.+ISBN-10:+9780415533584&ots=Q4BrAb9U-

p&sig=Ywr81suH6qZhSXG7tanEo6e9UFE
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