Google Ads
&
Facebook & Instagram Ads
Plan of Action
Presented By:
Paid Marketing Team
OVERVIEW
We have brought this PLAN OF
ACTION REPORT to present our
marketing strategy over Google &
Facebook Ads to make your business
successful.
Paid advertising works on a strategic
pipelines which we build to make a
sustainable sales funnel for you. We will
use Google & Facebook Ads and
implement our expertise to make a
system that help your customers keep
engaging with you again and again.
PAY-PER-CLICK
MARKETING PLAN
Our holistic approach to digital marketing
delivers successful outcomes for Social
Media Marketing, PPC, Remarketing and
Marketing Automation Initiatives. Clients
benefit from custom-tailored campaigns
resulting in heightened online traffic,
improved lead generation, increased
conversions and, ultimately, a rise in
revenue.
GOOGLE
ADWORDS
KEYWORD FORECAST
We'll perform a proper keywords research
and find out best keywords for your
business which we'll be targeting in our
Google Ads campaigns. We'll show the ads
on Google search results to people who
are looking for our products by search on
Google.
SEARCH CAMPAIGN
Search campaign will help us in promoting
our business on intent based searches. In
this campaign, a visitor searching for
products related to our brand will land on
our product landing page using Google
Text Ads.
Keywords grouping plays an important role
in the successful campaigns. We'll do the
keywords grouping using the most relevant
one's and create the relevant ads
according to those keywords in order to get
the best quality score of our keywords.
DISPLAY CAMPAIGN
The Google Display Network can help you
reach people while they’re browsing their
favorite websites, showing a friend a
YouTube video, checking their Gmail
account, or using mobile devices and apps.
Display is your chance to engage users
with appealing ad formats. Check out the
illustration below :
SHOPPING CAMPAIGN
We will use Shopping campaigns to
promote our online inventory, boost traffic
to our website, and find better qualified
leads.They're more than a text ad--they
show users a photo of your product, plus a
title, price, store name, and more. These
ads give users a strong sense of the
product we're selling before they click the
ad, which gives us more qualified leads.
SHOPPING CAMPAIGN
CREATION
To run the shopping campaign we'll build a
Merchant Center account and list all our
product information over there, which will
be fetched by Google while running
ads.For listing our products information in
merchant center we need to create a
Products Data Feed file.A manual Feed file
will be created by us and fetched in out
Merchant Center account. Then the
campaign will be created in Google Ads
and our products will be ready to advertise.
SMART CAMPAIGN
CREATION
To simplify our campaign management,
maximize our conversion value, and
expand our reach we have Smart Shopping
campaigns.
According to Google, we need to have at
least 20 conversions over the last 45 days
across existing Shopping campaigns
before we can set up a smart campaign.
We'll shift to Smart Shopping Campaign
after getting good amount of stats from our
Shopping Campaign to maximize the
results.
AUDIENCE CREATION
once we start runnning ads, with the
help of Gtag code, we can create an
audience who visit our website, but
didn't take some action or visited
some other pages without any
conversion taken. Later we can use
that audience or target that audience
in remarketing Campaign
REMARKETING
Remarketing is a clever way to connect
with visitors to our website who may not
have made an immediate purchase or
inquiry.
It allows us to position targeted ads in
front of a defined audience that had
previously visited our website - as they
browse elsewhere around the internet.
After running our Search Campaign for a
few days, we'll do Audience creation in
Google Analytics and import that
audience into Google Ads for
Retargeting.
FACEBOOK ADS
&
INSTAGRAM ADS
FACEBOOK &
INSTGARAM ADS
Facebook is considered one of the top
advertising channels online, and digital ad
spend accounts for a whopping 51% of total
advertising spend in the US.
Facebook has the great targeting flexibility.
We can target people based on Behavior,
Interest and Demographics.
RETURN ON INVESTMENT
(ROI GENERATION)
For any business, return on investment (ROI)
is the deciding factor in whether they will
execute a specific marketing tactic - and
Facebook is no different. Facebook can
provide such direct returns, through its Ads
platform, but it also gives you returns such as
leads, traffic and customer testimonials at
fractions of the cost.
For generating ROI, I will follow below given
activities.
A) Wrbsite Traffic
B) Conversion Ads
C) Post Engagement Ads
D) Creating Custom Audience - Engaged
With Website, Page, Video or Posts
E) Lookalike Audience
F) Retargeting
A) WEBSITE TRAFFIC ADS
Running a Campaign with the goal of
sending relevant traffic to the website will
result in good sales.We will advertise the
website on the basis of detailed targeting on
Facebook such as locality, age, gender,
interest etc.
Sending traffic to the website will also gonna
help us to make custom and look alike
audience so that in future we can use them in
remarketing.
B) CONVERSION ADS
The Facebook Website Conversion objective
helps to grow business on your website.
Whether you want page visits, sales or
another action, website conversion ads or
running catalogue ads that encourage people
to go to your website and do something.
(purchase, add to cart, opt in)
C) POST ENGAGEMENT ADS
The extent to which website visitors are interested
or actively involved in your content is called
audience engagement.
In this competitive Marketing, we need to maintain
our brand a high rate of Facebook Engagement to
ensure you're reaching the most people. In this, On
daily basis, we will also add 1 - 2 facebook post on
your Facebook page, to keep our audience
engaged and to know them about regular updates.
Post engagement measures the public shares,
likes, and comments.
We'll post engaging content to keep audience
engaged with us.
We will Boost the Page Posts related to the
Products regularly. This will also generate new
Page Likes.
With the help of post engagement ads, we can
create custom audience and lookalike audience
as well which would be more effective.
CAROUSEL ADS
In Carousel ads Facebook, Instagram,
Messenger and Audience Network, and
allows you to showcase up to ten images or
videos within a single ad, each with its own
link
D) CUSTOM AUDIENCE -
ENGAGED WITH WEBSITE,
PAGE,VIDEO & POSTS
For generating good ROI, we will use custom
audiences which allows to reach out and
reconnect with customers who already
engaged with us. A custom audience is a list,
or group, that Facebook creates, based on
people that have previously shown an
interest in your website, business, product,
app, or services. These people are your
website visitors, customers, leads and
followers; the target market with whom you
want to share your adverts.
E) LOOKALIKE AUDIENCE
We will target the "Lookalike Audience" a
way to reach new people who are likely to be
interested in your business because they're
similar to your best existing customers
include people on your email list, website
visitors, and Facebook or instagram users
who engage with your video or Facebook
page.
F) RETARGETING
In this campaign we will target those visitors
who visited our website but not take any
conversion action in the past time.
We will create custom audience based on
services and landing pages and target our
website visitors accordingly.
CONCLUSION
In this report, we have explained our
strategic pipeline to business success. If we
proceeded with this method, then we can
easily capture a good audience and convert
them into profitable results.
Paid advertising is all about testing new
strategies according to business goals.
Continuous performance tracking can help us
in gathering data. Using the collected data
we can make more custom strategies which
will definitely help us in achieving modified
results.
THANK
YOU!!
