Social Relevance Project

“TO STUDY CSR ACTIVITIES AT BISLERI INTERNATIONAL”

IN PARTIAL FULFILLMENT OF sTHE REQUIREMENTS FOR

Master of Management Studies (University of Mumbai)

2022-2024 Batch

ROLL Number:- P15

SUBMITTED TO:
DR. V. N. BEDEKAR INSTITUTE OF MANAGEMENT STUDIES,
THANE.

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 DECLARATION BY THE CANDIDATE

This is to certify project report entitled “TO STUDY CSR ACTIVITIES AT BISLERI
INTERNATIONAL” which is submitted by me in partial fulfillment of the requirement
for the award of Master of Management Studies,(University of Mumbai) Dr. V.N.
Bedekar Institute of Management Studies, comprises of my original work and due
acknowledgment has been made in the text to all other material used.

Wherever references have been made to intellectual properties of any individual /

Institution / Government / Private / Public Bodies / Universities, research paper, text
books, reference books, research monographs, archives of newspapers, corporate,
individuals, business / Government and any other source of intellectual properties viz.,
speeches, quotations, conference proceedings, extracts from the website, working paper,
seminal work et al, they have been clearly indicated, duly acknowledged and
included in the Bibliography.

____________________________________
Date & Signature of Candidate

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 CERTIFICATE BY THE GUIDE
This is to certify that project report entitled “TO STUDY CSR ACTIVITIES AT
BISLERI INTERNATIONAL” which is submitted by Kajal Gupta in partial
fulfillment of the requirement for the award of Master of Management
Studies,(University of Mumbai) Dr. V.N. Bedekar Institute of Management Studies, is a
record of the candidate's own work carried out by him under my guidance. The matter
embodied in this report is original and due acknowledgment has been made in the text to
all other material used.

Guide's Name:

Authorized Signatory:

Date:

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 TABLE OF CONTENTS

Chapter Content Page No.

No.
1 Introduction

2 Company Overview

3 Literature Review

4 Objectives

5 Research Methodology

6 Findings

7 Suggestions

8 Conclusions

9 Bibliography

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 1. INTRODUCTION
1.1 Introduction of Bisleri
In 1967, Bisleri an Italian company, started by Signor Felice Bisleri, first brought the
idea of selling bottled water in India. It started a company called Bisleri India. In 1969,
Ramesh Chauhan, the Chairman of Parle Exports, bought over the brand. In those days,
Bisleri packaged drinking water was available in glass bottles. Being a returnable
package owing to various other problems such as breakage and weight, in 1972-73,
Bisleri was made available in PVC (Poly Vinyl Chloride) bottles. After this plastic
packaging was introduced, things started to change, and sales increased rapidly. The
upsurge in the sales of Bisleri started in 1993 as Ramesh Chauhan sold off the Parle
stable of brands, including Thumps Up, Limca and Gold Spot. Recognizing the potential
of the packaged drinking water market, he then concentrate on making Bisleri a top
selling brand in India .Marketing and Brands Blog Bisleri a brand name synonymous to
mineral water in India. It has approximately 60% market share in packaged drinking
water in country. Brandis owned by Parle Company, which bought over Bisleri in 1969
from Italian company. At first, Bisleri struggled with customer acceptability. It was
challenging to market a product as tasteless, colorless, and odorless as bottled water. The
company switched to PET bottles in the middle of the 1980s, which provide customers
the impression of transparency and pure water. This boosted the market for mineral
water. In the beginning, the only customers were foreigners and NRIs due to the poor
quality and scarcity of water in India. In order to broaden its customer base, the
company therefore developed a comfortable and reasonably priced bottle, which proved
to be quite successful and had a 400% rise.

The bottled water market in India is valued at approximately Rs 1,000-1,200 crore, or Rs

10-12 billion. As a result of this expansion throughout time, numerous new competitors
have entered the market. These include Kingfisher, Pepsi, Coke, and now Tata's
Himalayan, which is one of the major participants in the sector. Despite the company's
recent ups and downs, Bisleri's remarkable brand recall has aided it. When it comes to
food and water, companies try to consistently launch new and innovative campaigns to
set themselves apart from competitors. People avoid eating unclean food and choose to
stay thirsty rather than drink unpurified water when they have doubts about the quality
of the offerings. Bisleri appears to capitalize on this desire for security by coming up
with the well-known slogan, "Play it safe." The product was able to stand out from its
rivals who, for the most part, said nothing thanks to the promotion. The Bisleri seal was
also breakaway, making it irreplaceable, despite the seemingly long production
procedure that may slow down the assembly line. Kinley and Aquafina had taken up that
spot at some point. A standard seal took the place of the "safe" breakaway seal, but no
one was informed of the change, hence additional variations (packing) appeared. A few
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of these variations were offered at the same time. One had the website www.bisleri.com
printed on it, while the other had www.bisleri.co.in. They were made in separate
locations in Delhi. So, the mistake was a complete lack of communication on Bisleri
part. Now they have a new product out - a mineral water brand (as opposed to a
packaged drinking water brand), and they are advertising it. Still, there are three types of
Bisleri bottles in the market in Delhi right now. Now again Bisleri changed its packaging
and came up with a new bottle. It has been general feeling that Kinley’s new packaging
is more acceptable by the people as it is easy to grip it. In a packaged water market,
where the product is not so differentiated, the company has to constantly innovate new
branding Techniques, distribution channels, advertising and in fact new packaging
techniques .According to the Bureau of Indian Standards there are 1,200 bottled water
factories all over India (of which 600 are in one state -- Tamil Nadu).Over 100 brands
are vying for the Rs 1,000-crore (Rs 10 billion) bottled water market and are hard selling
their products in every way possible -- better margins to dealers, aggressive advertising,
catchy taglines.... In such a scenario, The Strategist takes a look at how it all started --
with Bisleri -- and how Ramesh Chauhan, chairman, Parle Bisleri created a market out
of pure water.

1.2 GUINNESS WORLD RECORD

Bisleri, along with Bollywood actor, John Abraham and Mr. Sameer Unhale, State
Mission Director – Swachh Maharashtra Mission directorate, Govt. of Maharashtra
felicitates schools for helping Bisleri achieve the Guinness World Record.

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1.2 PRODUCTS OF BISLERI INTERNATIONAL
1. BISLERI PACKAGED DRINKING WATER:
Synonymous with mineral water in India, Bisleri comes in various sizes. No matter what
your drinking water needs are, you can always count on us!

2. VEDICA:
Born of a clear spring, that gushes out from its Himalayan labyrinth. Vedica is the finest
of what life has to offer, taken to another altitude.

3. BISLERI SODA:
Made with Bisleri water, Bisleri Soda gives a rocking kick to any drink its combined
with. Others call it a drink mixer; we call it the 'Rocktail Mix!'

4. FONZO:
A tingle of fizz, Burst of Mango, let your senses to dance to the Taste of Fonzo Enjoy
the Bubbly taste of experience.

5. SPYCI:
Normal is so yawn. So, turn every Moment into crazy ride with Spice blend of bold.
Indian flavors and bold fizziness.

6. LIMONATA:
Lemon, lime & hint of mint. It trips you with its tang & drunk you straight to the pool of
chill.
1.3 SIGNIFICANCE OF STUDY
Undertaking this study is highly significant because it will help understand how CSR
aims to ensure that companies conduct their business in a way that is ethical. This means
taking account of their social, economic and environmental impact, and consideration of
human rights.
1.4 PURPOSE OF THE STUDY
The main purpose of the study is to understand the importance of CSR activities
undertaken by companies as it is a crucial component of a company’s image in the eyes
of the stakeholders. This means having policies and procedures in place which integrate
social, environmental, ethical, human rights or consumer concerns into business
operations and core strategy – all in close collaboration with stakeholders.
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 2. Company Overview
2.1 History of Bisleri
Mineral Water under the name 'Bisleri' was first introduced in Mumbai in glass bottles in
two varieties - bubbly & still in 1965 by Bisleri Ltd., a company of Italian origin. This
company was started by Signor Felice Bisleri who first brought the idea of selling bottle
water in India.

Bisleri (India) Ltd. was acquired by Parle. & began bottling mineral water in glass
bottles in 1969, going by the name "Bisleri." Parle eventually moved to PET containers
after transitioning to PVC non-returnable bottles. The brand's fortunes did not instantly
change significantly once Parle took over Bisleri. Its efforts to grow the bottled water
industry were not particularly meticulous, but it did increase its awareness and reach by
riding on Parle's already-existing distribution network. During that period, Parle's focus
was on producing soda water rather than mineral water. The corporation only made a
few meager attempts to produce mineral water since, at the time, many still believed that
boiling water was safer and superior to mineral water, and producing mineral water was
not seen as a highly lucrative venture. Additionally, despite the fact that water was so
readily available, they were unwilling to pay for it.

Parle switched to plastic bottles for their bottled water in 1972–1973, which had a big
impact on sales. The higher class and stylish individuals made up the majority of the
buyers back then.

Coca-Cola acquired Parle's soft drink brands, including Limca and Thumps-Up, in 1993.
Although Coca-Cola purchased Parle's beverage business, the multinational was granted
permission to bottle and sell Bisleri soda for a period of five years as part of a
settlement. But Parle was still in possession of the Bisleri water. From this point on,
Bisleri's sales began to soar as Parle offered Coca-Cola its collection of brands. At this
point, it began focusing on making Bisleri successful in the home mineral water
industry. Parle perceived a rather successful mineral water company in Bisleri's equity,
which is why Parle decided to keep the Bisleri name.

Since 1995, Mr. Ramesh J. Chauhan has been significantly growing Bisleri's activities.
Over a ten-year period, the turnover has increased over 20 times, with an average growth
rate of over 40%. We currently operate 11 franchisees & 8 plants throughout India. Our
presence is spread over the whole of India. In our upcoming endeavors, we want to
establish four additional factories in 06–07. We hold a dominant 60% market share in
the organized sector. Due to the immense appeal of "Bisleri" and our role as the first
company in India to produce bottled water, we have become well-known and
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synonymous with mineral water. Bottled water conjures up images of Bisleri.
In order to meet the needs of each and every one of our valued clients, Bisleri has
created 8 distinct pack sizes. Our products are available in 250ml cups, 250ml bottles,
500ml, 1L, 1.5L, and 2L non-returnable packs, and 5L and 20L returnable packs. The
Indian customer has previously had access to Bisleri water; nevertheless, as part of our
endeavor to offer you something pleasantly novel, we are now introducing Bisleri
Natural Mountain Water, which is water that originates from the Himachal Pradeshi
foothills. Thus, Bisleri Mountain Water and Bisleri with additional minerals make up the
two versions that currently make up our product line.

 Bisleri with added Minerals:

Bisleri Mineral Water contains minerals such as magnesium sulphate and potassium
bicarbonate which are essential minerals for healthy living. They not only maintain the
pH balance of the body but also help in keeping you fit and energetic at all times.

Bisleri Mountain Water:

Bisleri Natural Mountain emanates from a natural spring, located in Uttaranchal and
Himachal nestled in the vast Shivalik Mountain ranges. Lauded as today's 'fountain of
youth', Bisleri Natural Mountain Water resonates with the energy and vibrancy capable
of taking you back to nature. Bisleri Natural Water is bottled in its two plants in
Uttaranchal and Himachal Pradesh and is available in six different pack sizes of 250ml,
500ml, 1 liter, 1.5-liter, 2 liter and 5 liters.

2.2 LESSER KNOWN FACTS ABOUT BISLERI

Water samples in bottles from a number of well-known brands, including Bisleri (Parle
Bisleri Pvt. Ltd.), Bailley (Parle Agro Pvt. Ltd.), Aquafina (Pepsico India Holding Pvt.
Ltd.), Kinley (Hindustan Coca Cola Beverage Pvt.Ltd.), and other less well-known
brands, such as Best, Royal Aqua, Seagull, etc., that were produced and sold in Mumbai
and the surrounding cities of Pune and Daman, were seized at random.

Every sample that was bought was examined for correct seal, batch number, and
manufacturing date at the train station and retail stores in the market.

Pesticide residues were discovered in even the most popular brands, despite their claims
to employ purification filtration, activated carbon filtration, demineralization, and
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reverse osmosis as treatment techniques. One possible explanation for this could be that,
in an effort to reduce treatment costs, manufacturers are bypassing partially treated raw
water and remixing it with completely treated stream.

Several brands can be ranked from least to most contaminated in terms of total organ
chlorine and organ phosphorus pesticides based on the results as follows:

 Aquafina Macblue
 Bailley Kinley
 Seagull Sheetal
 Bisleri Brilliant
 Bally Apurva

2.3 VISION MISSION & VALUES OF BISLERI INT.

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2.4 BISLERI SOCIAL RESPONSILIBILITY

Our goal at Bisleri is to guarantee that every Indian has access to clean drinking water.
We also actively work to maintain a safe and healthy environment. Our goal is to
contribute to the environment and the community as a whole.

We have launched a number of programs as part of Our Social Responsibility, including

Ozone Treatments, Rain Water Harvesting, and Plastic Recycling. In order to actively
include as many people as possible in making our world a healthier place to live, we also
host a number of awareness activities.

Our programs guarantee their sustainability and have a beneficial effect on the
environment.

Bisleri Int. goes through following Csr activities: -

 Plastic Recycling

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PLASTIC IS NOT BAD.
HOW YOU DISPOSE PLASTIC IS BAD.

One of the most useful materials that people have ever created is plastic. The usage of
plastics has made a great deal of things in our lives simpler and more convenient. More-
over, it has a remarkable capacity for recycling. On the other hand, there are false beliefs
about plastic being harmful and harming the environment when it ends up in landfills,
rivers, and the ocean. But plastic isn't really a problem. The careless way that people
dispose of plastic is the issue. It can actually benefit the environment if disposed of
properly. Plastic waste can be recycled to create recycled polyester, which can then be
used to make a variety of products including bags, shoes, and T-shirts, among other
things, lessening the demand on natural resources.

As the nation's top company in the mineral water sector, we take special care to recycle
and dispose of plastic bottles properly. Indeed, we welcome plastic from any brand on
the market since we think it's important to move beyond the boundaries of our own.

 Rainwater Harvesting

HARVEST WATER FOR A BETTER FUTURE

India receives a lot of rain during the monsoon season, but 95% of it is lost to runoff into
the ocean. It is concerning how much of this valuable resource is being wasted, as only
5% of the available rainwater is being used. The decreasing level of ground water is a
result of our carelessness in utilizing rainfall efficiently. In addition, many communities
have year-round water scarcity due to the unpredictability of the monsoon, which makes
it impossible to maintain even a regular way of life.
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PROJECT NAYI UMMEED

The goal of Bisleri International Pvt. Ltd.'s "PROJECT Nayi Ummeed" is to preserve
rainwater by constructing and renovating check dams. Check dams aid in the recharging
of the local groundwater supply and serve as a means of storing surface water for usage
during and after the monsoon. Water recharge contributes to the local water table rising.
By utilizing the collected rainwater for irrigation, farmers are able to develop their land
not just once a year but several times, fostering growth and wealth.

In 2001, Bisleri started the first Check Dam project at Village Bara in Gujarat's Kutch
region. Since then, Gujarat and the Western and Central regions of Maharashtra have
seen the construction or restoration of check dams. 16 billion liters of water have been
harvested thanks to these check dams helping about 10,000 families and spanning across
124 communities. All the arid areas have been converted into productive farmland with
the irrigation of 6,000 acres of land. In certain regions of Gujarat and Maharashtra, this
has led to an increase in the average yearly income per farmer to about INR 50,000.

IMPACT OF THE NAYI UMMEED PROJECT

 6,000 acres of land were irrigated
 111 check dams were built and restored throughout Gujarat and Maharashtra
 16 billion liters of water were retrieved
 124 communities benefited
 10,000 families benefited
 Ozone Therapy

The Bisleri Charitable Trust supports Ozone Forum of India in its efforts to promote
Ozone Therapy as an affordable, comprehensive complementary medical field. Since its
founding in 2001, Ozone Therapy has reached out to 1,50,000 individuals nationwide.
Over 1250 doctors have been trained throughout India by the Ozone Forum of India,
which has arranged over 65 training sessions.
The Forum has affiliations with the Sion Hospital in Mumbai, the LG Hospital in
Ahmedabad, and the Shewri Government Hospital for Tuberculosis.
The main objective of this therapy is to improve the general health and immunity of
those who choose to use it, as it has very few, if any, negative effects. It also aims to
reach a large number of people at low cost who will benefit from this therapy.

WHAT IS OZONE THERAPY?

Over a century has been spent using ozone, which is a molecule made up of three
oxygen atoms, in medicine. Among the most effective and adaptable therapies available

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today is ozone therapy. It was widely used in Europe and other parts of the world during
the 20th century. Every aspect of the body and every organ benefits from ozone.

Incredible physical and mental energizer, immune system booster, detoxifier,

regenerator, and rejuvenator is the therapy. It serves as a kind of supportive treatment.
India started using ozone therapy in 2003. A shared forum where medical professionals
exchange knowledge and experience, Ozone Forum of India was established in response
to the need for high-quality practice. Their mutual objective is to making this treatment
widely accessible and reasonably priced.

2.5 DELIVERING HIGHEST QUALITY PRODUCTS

Bisleri Mineral Water is not your typical water bottle. Every drop of Bisleri water is a
guarantee of quality, having passed 114 tests and a demanding 10-step quality process.
We value quality above everything else and are committed to upholding the strictest
hygienic regulations. Each and every Bisleri production facility is equipped with a
quality testing lab to guarantee that all Bisleri products are manufactured in compliance
with the Bureau of Indian Standards' (BIS) quality criteria.

The modern central lab at Bisleri Head Office in Mumbai makes sure that the highest
quality standards are upheld throughout the nation's Bisleri units. Additionally, they
guarantee that the protocols are followed consistently everywhere. They gather and
examine samples of raw and processed water for this reason each each month, from
every Indian Bisleri manufacturing plant. Every month, they also gather random samples
of all pack sizes from the marketplaces and put them through quality tests. All of this is
done to guarantee that every drop of Bisleri is completely safe and clean, all acros India!

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2.6 BISLERI IN ASSOCIATION WITH MUMBAI
DABBAWALA
Mumbai: Bisleri International Pvt. Ltd. and Dabbawala of Mumbai launched a campaign
to promote the message of "Saving Water" in honor of World Water Day. As part of the
campaign, Mumbai Dabbawalas held a flash mob to raise awareness of the value of
water conservation at the Church Gate train station.

Recently, Bisleri and Mumbai Dabbawalas distributed Bisleri bottles with

environmentally friendly dry colors to raise awareness of the benefits of playing Holi
without makeup. The Dabbawalas delivered these bottles around Mumbai along with the
tiffin boxes. In order to promote waterless Holi, Bisleri representatives also congregated
at several Mumbai toll booths.

Bisleri International Pvt. Ltd.'s Director, Parag Bengali, stated: "Water is a vital resource
and everyone should appreciate the value of it and as a As a responsible citizen, try to
save it as much as possible in your daily life. We are taking the initiative to convey this
social message on World Water Day by partnering with Mumbai Dabbawalas. Bisleri has
been working for many years to guarantee that every Indian has access to clean, safe
drinking water. Bisleri, the company that introduced mineral water to India, is likewise
committed to sustainable development. That's why Bisleri strives to improve our
surroundings and return more to nature via all of its initiatives. As part of its CSR, or
"Our Social Responsibility at Bisleri," the company has launched a number of projects,
such as using check dams to collect rainwater and Roof Top Harvesting.

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2.7 BISLERI’S WATER CONSERVATION PROJECT

In India, the monsoon season brings plenty of rain, but 95% of it ends out in the ocean as
runoff. It is distressing to see the massive waste of this valuable resource—only 5% of
the available rainwater is being used. The amount of groundwater is decreasing as a
result of our carelessness in using rainfall wisely. It is also challenging to maintain even
a regular existence in many communities due to the unpredictable monsoons, which
cause water scarcity throughout the year.

Check Dams are constructed and restored as part of Bisleri's Project Nayi Ummeed to
conserve rainwater. Small dams used to save rainwater are called check dams, and they
are built across walls, drainage ditches, or temporary streams. During and after the
monsoon, they store surface water for usage. and assist in replenishing the area's
groundwater supply. The water table in the area rises as a result of water recharge. The
year-round cultivation and multi-cropping that results from water availability propel
prosperity and progress in agriculture.

Check dams are easier to build, less expensive, and have a quicker deployment schedule
than large dams. They therefore usually do not result in the eviction of individuals or
communities or the devastation of natural resources during their implementation.
At Village Bara in Kutch, Gujarat, Bisleri started the first Check Dam project in 2001.
After that, over fifty check dams in Gujarat and the Western and Central regions of
Maharashtra have been constructed or renovated. Over 70 villages have been impacted
by these check dams, and they have provided benefits to over eight thousand families.
They have contributed to the recharging of several wells, the harvesting of over 11,000
million liters of water, and the irrigation of over 3,000 acres of land. As a result, in some
locations, the average yearly revenue per farmer from farming has increased by almost
Rs 50,000 over time.

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2.8 BISLERI SWACHH BHARAT INITIATIVE

By gathering 11 lakh PET bottles for recycling, Bisleri surpasses the Guinness World
Record for the most bottles collected. As they studied the effects of plastic bottles on the
environment, more than 1.1 million plastic bottles were gathered for recycling by more
than 2 lakh students from 105 schools.

• Mumbai Marathon (TATA)

Every year on the third Sunday of January, Mumbai, India hosts the Tata Mumbai
Marathon, formerly known as the Standard Chartered Mumbai Marathon. This
international marathon is held annually. It's the biggest mass participation sporting event
on the region and the largest marathon in Asia. The Tata Mumbai Marathon's increasing
prominence across the globe may be attributed in large part to the event's timely
innovations and advancements over the years.

• TCS World 10K Bengaluru Bangalore, India hosts the yearly TCS World 10K
Bengaluru, a 10-kilometer road running competition. Procom International, a sports and
leisure management company that oversees the Delhi Half Marathon and Mumbai
Marathon, is in charge of organizing the event.

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2.8 THIS INDEPENDENCE DAY, BISLERI PLEDGES TO
SUPPORT THE FIGHT AGAINST HUNGER

Employees of Bisleri International Pvt. Ltd. band together with the aid of the non-
profit Robin Hood Army to provide biscuit packets as a way to support the
country's underprivileged. About eighty thousand biscuit packets were donated by
Bisleri staff members and distributed to volunteers of the Robin Hood Army in
every area. On this Independence Day, the non-governmental organization will
give the same to our nation's less fortunate citizens. This project aims to reach one
million homes in India in support of the NGO's mission (#Mission1million) to end
severe poverty and hunger.

On this occasion marking India's 70th anniversary of independence, Bisleri wished

to talk about the "Hunger" that unites all of us. Millions of people do not consume
two full meals each day. India is defeated. Every day, hunger claims the lives of
over 7000 of its compatriots—more than any other illness.

Conrad Alves, Head HR & CSR, Bisleri, stated, "This Independence Day we
thought of making a difference to feed our countrymen who are less fortunate. We
all at Bisleri decided to support the Robin Hood Army in this noble cause. Bisleri
employees across India came together and pledged their support to
Mission1Million by voluntarily collecting biscuit packets. In all, we were able to
collect 80,000 biscuit packets, which were handed over to Robin Hood Army to be
distributed on the occasion of our 70th Independence Day. We are all proud and
happy and it feels good to be part of this initiative. truly wonderful to be a part of
this worthy project.
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Co-founder of Robin Hood Army Ms. Aarushi Batra stated, "The goal of
Mission1million is to mobilize our young and raise awareness of the fact that over
200 million people in India go hungry every night. Furthermore, we can actually
make an impact when businesses like Bisleri join forces with us to support our
cause. We sincerely appreciate 80,000 biscuit packages donated nationwide by
Bisleri and its employees. We are eager to witness the delight on the children's
expressions upon receiving these biscuits.

4. Literature Review
1. (Mohanty, 2013) The present study investigates the correlation between brand
personality associations and corporate communications, specifically focusing on
Corporate Social Responsibility (CSR) communication. Four beverage brands—Tata
Tea, Bisleri, Coca-Cola, and Café-Coffee Day (CCD)—were mapped perceptually using
multidimensional scaling (MDS). All of the brands' Brand Personality Indexes (BPIs)
were created in order to evaluate the brand personalities. The emphasis placed by the
four corporate brands on social issues in their corporate communications and other
consumer-accessible corporate brand information set them apart. Concern for social
issues in comparison to self-indulgence and concern for customers in comparison to
corporation were the two elements of the perceptual map created for these corporate
brands, according to the study. Furthermore, Tata Tea was distinctively positioned on the
perceptual map. In terms of brand personality dimensions, Tata Tea was perceived as a
brand which is highly competent, sincere and full of excitement but lacks sophistication
and ruggedness.

2. (D. N. Koul, 7 January 2015) The Indian Tobacco Company (ITC) launched Sunehra
Kal primarily as a corporate social responsibility (CSR) program. In order to strengthen
the micro-level farm economy and generate additional funds for a stable local
livelihood, the ITC's social initiative wing chose watershed management as one of the
main interventions to be combined with agriculture intensification and diversification.
ITC hopes to build commercial and social ties with the farmers by allocating financial
resources and, to the greatest extent feasible, contributing to the community. In order to
benefit both stakeholders—rural communities and ITC—it thus strives for a mutually
beneficial relationship. This research investigates the relationship between business
development and corporate social responsibility, as well as whether the CSR program
has had any effect on ITC-IBD's operations.

3. (Krishnan, 24 January 2024) Policies that aim to match with the structure of the e-
waste business and purposefully utilize the natural capabilities of informal processors
have a higher chance of success. This chapter offers futures for e-waste policies that take
19
advantage of informal processors' advantages by helping them reach their full potential
while also reducing adverse impacts on the environment and human health. Logistical
obstacles are not the primary obstacle to these policy visions; rather, it is the systemic
prejudices that have marginalized informal processors. Through a comprehensive re-
frame of the issue to comprehend the context of India's e-waste business, the recom-
mended policy futures expedite the shift towards realizing sustainable development
goals and a more comprehensive circular economy.

4. (Abhishek Sahu, March 2023) Due to its replacement of the end-of-life notion and its
effort to promote sustainable development and cleaner production, the circular economy
is a rapidly expanding field of study. Evaluating non-valued added costs and the effec-
tiveness of the whole product development process is another method known as value
engineering. The paper suggests a value engineering approach that incorporates circular
economy principles to achieve sustainable product development goals. The purpose of
this article is to apply the concepts of value engineering and the circular economy to the
development of a cost-effective product that has minimal raw material waste, lower
power usage, and CO2 emissions. According to the report, production in barrels per day
grew by almost 150%, while expenditures associated with product development were
lowered by up to 23.91%. Additionally, there is a reduction of 100% in power usage,
1825.91 tons of CO2 emissions annually, 96% in water consumption, and 25% in the
overall amount of electricity required. The social, economic, and environmental perfor-
mance of the organizations may be enhanced by these outcomes. A case study of the
ABC barrel manufacturing company is conducted using the suggested approach and a
circular economy viewpoint. In order to generalize the results of the suggested case
study, more research may be done. Nonetheless, these results might help academics and
businesspeople apply value engineering and the circular economy successfully.

5. (A. Sridharan, 10.04.2018) The structures and procedures that an organization uses to
guarantee better accountability, responsiveness, openness, and the rule of law are re-
ferred to as governance. Corporate governance strikes a balance between the interests of
a business's various stakeholders, including its own workers and shareholders as well as
those of suppliers, consumers, government agencies, and financiers. In the 21st century,
corporates underwent a paradigm shift, considering their expansion from a societal
standpoint, particularly in relation to sustainable development such as environmental
protection. Traditionally, corporates had a single clear agenda, which was to maximize
profits and enhance the wealth of their shareholders. In the archetypal example of bad
corporate governance, the Indian city of Bhopal had the most horrific tragedy in 1984
when 16,000 people died as a result of a poisonous gas.

20
6. (Charul Agrawal, 2021) Every business has been increasingly dependent on address-
ing environmental challenges in recent years. Concerns about corporate social responsi-
bility are expanding, and they are being used as a benchmark to assess how well a com-
pany is performing. Consumers are becoming frightened and fully aware of the ramifica-
tions of issues like pollution, waste generation, and the use of harmful materials for
packaging in the context of growing environmental concerns. These issues have an im-
pact on both the earth and nature. The goal of this chapter is to examine how Indian cus-
tomers' behavior has changed throughout time. It is true that without consumer support,
no amount of policy or effort aimed at promoting green marketing can be successful. It
is true that if customers do not support green marketing initiatives, then all efforts and
policies aimed at promoting them would fail. The concept of green marketing and how it
relates to the circular economy, green marketing strategies in the Indian context, Indian
consumers' attitudes and preferences toward green products, and the shift in Indian con-
sumers' buying patterns toward green and recycled products are all planned to be cov-
ered in this chapter.

7. (Kaul, 18 Jul 2019) Product strategy establishes the kinds of items a company makes
to meet the needs of its customers; pricing strategy establishes the costs associated with
those products. Both approaches affect the firm's ability to generate income during a
given time period by influencing the demand for the things the company produces. The-
se tactics play a significant role in the company's competitive strategy. The Indian
brands have not fared too terribly since liberalization. In different methods, Tata Motor,
Amul, Onida, Vicco, Dabur, and Dey's Medical have managed to compete with global
brands. Meanwhile, a number of foreign companies, like Sony, Kellogg's, and Ray-Ban,
have originally been harmed by the value-for-money calculations of Indian consumers,
phony competitors, or rigid consumer habits. Launching new items or expanding an es-
tablished product's market reach always presents a variety of problems. For example,
Ramesh Chauhan, whose brands include Frooti, Bisleri, and Thums Up (which is sold to
Coca-Cola), plans to enter the flavoured water business because he thinks Indian con-
sumers are becoming more health conscious.

8. (Abubakr Saeed, 08 November 2019) The impact of a gender diverse board on the
degree of risk-taking within the company is examined in this article. Our argument,
which is based on the contingency framework, is that the organizational context of a
company, including its industry, has a significant impact on how risk-taking is handled
by its women executives. We evaluate how board gender diversity affects a company's
willingness to take risks in non-high-tech and high-tech industries in India in order to
test this theory. Our results suggest that female CEOs who work in high-tech industries
assume greater risk than their non-high-tech peers. Strangely, our research also shows
that the influence of female executives on risk-taking in high-tech companies is adverse-
ly mitigated by family ownership. Upon further examination, we discover that female
21
executives have a favorable influence on firm performance only in high-tech sector. This
suggests that the influence of female executives on firm outcomes is not always straight-
forward.

9. (Zeenat Niazi, September, 2021) The India-Australia Plastics Research Initiative was
created in June 2020 by the prime ministers of Australia and India. It unites industry and
research partners from both nations to collaborate on decreasing plastic waste and pro-
moting a circular economy for plastics in India. In order to fully comprehend plastic
flows and supply chains, circular economy technologies, and enablers such as public
policy, circular business models, behavior modification campaigns, and community and
industry-led projects, the project will use a comprehensive approach. In order to create a
roadmap that outlines a course for bringing about change and moving India toward a cir-
cular economy for plastics, the project will draw on the knowledge and approaches of
these diverse enablers.

10. (Singh, 04 May 2016) This chapter presents an in-depth analysis of each of the nine
instances that comprised the study's sample, drawing on primary and secondary data
sources. Understanding the situations unique to each case is made easier by the case-
specific information provided by these caselets. The following are the caselets in order
of arrangement: for-profit social enterprises; non-profit charitable social enterprises;
non-profit social enterprises sustainable with a combination of income from earned in-
come and outside funding; not-for-profit self-sustaining social enterprises; and hybrid
social enterprises. Ultimately, two distinct tables consolidate key descriptions of the cas-
es (social entrepreneurs) and social enterprises.

22
 3. Objectives

 To study CSR initiatives taken by Bisleri Int.

 Identifying significant contributions made by the company towards society wel-

fare.

 Assessing the impact of their CSR activities on environmental protection.

 To study the success in company’s endeavor to give back to the environment and
the community at large.

23
 5. Research Methodology

The exact steps or methods used to find, choose, process, and evaluate material on a sub-
ject are known as research methodology. With the use of a sample of respondents who
are typical of a wider population, the survey approach aims to collect one or more pieces
of information from them. The data is entered on a questionnaire-style form. Question-
naire technique is the name given to the process of gathering data since it involves ask-
ing questions of people who are thought to hold the needed information. Reasons This
Method Is So Popular:
Direct information from the respondents can be obtained in both quantitative and quali-
tative formats.
It is the sole technique for quantitatively assessing attitudes and motives.

Sources of Information
A: primary data
Primary data /Main Information

When gathering primary data, you do it yourself using techniques like surveys. It's im-
portant to note that the information you get is specific to you. Only you and the persons
you choose to Access the study should be allowed. This is the data observed or gathered
directly through first-hand experience. The data created may be qualitative (typically in
the form of words) or quantitative (often in the form of statistics).
Following are few ways in the data was collected:

Research Design
A thorough description of how an inquiry will be conducted. A research design will gen-
erally include how data will be gathered, the instrument that will be utilized, how it will
be used, and how the data will be analyzed.

Research Instrument:
Data for this study were gathered using a survey approach that combined an interview
method with a questionnaire.

Sampling method used

When doing field research in the real world, choosing respondents is nearly always in-
fluenced by time costs and other factors. A sample is made up of the chosen respondents,
and the selection procedure is known as the sampling technique. Before any data are ac-
tually gathered in order to produce a sample form of a certain population, a sample de-
sign is a defined plan established. Samples come in both probability and non-probability
varieties. Convenient sampling is the sample technique used in this experiment. One of

24
the most common types of non-probability sampling techniques is a conveyance sample.
A convincing sample consists of accessible individuals.

Sample size
The research must provide a solution to the fundamental issue, "How large should the
sample be when a survey is conducted and it is not possible to cover the entire prob-
lem?" The choice of sample size directly affects the price of the study.

Analytical Tools used

Any business analytical tool's objective is to evaluate data and extract useful and com-
mercially pertinent information that can be used to improve outcomes or performance.
But it might be challenging to know what to use and when with so many tools at your
disposal. For a scientific study to be successful and to ensure that we have all the data
we need to make the comparisons we are considering, analysis is crucial.

5.1 CSR Initiative: Bisleri spreads awareness about correct

Disposal, Re use and Recycling of bottles:

At the Tata Mumbai Marathon, Bisleri International Pvt. Ltd., the most reputable
mineral water brand in India for the previous 50 years, raised awareness of its corporate
social responsibility program, "Bottles for Change."

With 5,000 used plastic bottles, Bisleri constructed a 20-foot-long work that urged
viewers to embrace responsible plastic disposal, reuse, and recycling.
During the Princess Street Flyover at the TATA Mumbai Marathon 2018, a "Bisleri's
Bottles for Change corridor" was constructed on the running track, and participants
made a vow to recycle as part of Bisleri's CSR program, "Bottles for Change."

Bisleri provided food for the waste picker's children, who are currently receiving
education at the, for a whole year on behalf of each runner who went down the corridor.
Parisar Bhagini Vikas Sangh (PBVS) Study Center, located in Chembur.

Furthermore, throughout the marathon, one hundred enthusiastic Bisleri employees ran
while holding signs emphasizing the value of recycling and reusing plastic.

25
  What is ‘Bottles for Change’?

The mission of Bottles for Change is to inform the public about the amazing properties
of plastic and its recycling potential. Furthermore, it is environmentally beneficial
because it is recyclable. It is indeed possible to recycle PET bottles up to eight times. On
the other hand, improper plastic disposal is the issue. An project called "Bottles for
Change" invites people to commit to disposing of plastic in the proper way. Sorting
plastic waste separately from other trash is the initial stage in this process.

Plastic is a resource that can be recycled, which is advantageous for society as it

prevents the exploitation of other natural resources. It is an alternate economy for the
waste pickers and rag pickers because of its resale value, which increase the quality of
life for them and their family.
As part of this program, Bisleri organizes plastic collection drives in many locations,
including malls, corporate offices, schools, and social and festive events. Profits from
these plastic collecting activities are donated to the NGO Stree Mukti Sangathana's
Parisar Bhagini Vikas Sangh (PBVS), an association of women waste pickers. Waste
management and the concerns of independent contractors that handle garbage collection
are addressed by PBVS. The poor children of rubbish pickers are the focus of Bisleri and
PBVS's efforts to improve their wellbeing. The first-ever partnership between Bisleri
and the Tata Mumbai Marathon provided an exclusive forum for us to discuss our
products, according to Anjana Ghosh, Director of Marketing at Bisleri International Pvt
Ltd. campaigns, "Bottles for Change" Participants gave us an amazing response,
pledging to recycle plastic. With this campaign, we hope to change people's perceptions
and teach them how to properly dispose of plastic. In order to guarantee that every
competitor was well hydrated, Bisleri, the official hydration partner and industry expert,
set up 25 water stations across the running track. In all, Bisleri provided the attendees
with over two lakh liters of water.
26
Apart from providing water stations, Dr. Ashish Contractor, a sports medicine and
running expert, informed the attendees about the need of staying hydrated both before
and during the event via digital platforms and at the expo. Moreover, Bisleri installed
two cooling corridors on the track, the runners were kept running by the water mists,
which helped them fight against body heat. Thousands of people showed up at the event
and pledged to bring "Bottles for Change."
 WHAT DOES BOTTLES FOR CHANGE DO?
1. We give waste pickers the chance to gather clean, old plastics through a variety of
routes.

2. At the segregation center, every plastic that is gathered is sorted before being
transported for recycling.

3. Through our non-governmental organization partner, we hope to give waste pickers a

clean working environment, a decent life, and assistance with their children's education.

27
5.2 PLASTIC CONSUMPTION AND RECYCLING

We’re making progress towards our ambitious plastics goals, guided by the following
framework:

 Lesser Material: Reducing the use of plastic by incorporating innovative design

changes and following the approach of reuse and refill formats.

 Recyclable Material: Ensuring that the plastic and other materials we use in our
packaging are 100% recyclable.

 Alternative Materials: Explore alternative packaging materials that are afforda-

ble and integrate sustainability with business operations.

28
 6. Findings

 Bisleri International prioritizes CSR as integral to its operations.

 Emphasis on water stewardship through responsible water use and conservation.
 Active involvement in community development, focusing on education and
healthcare.
 Strong commitment to employee welfare and development initiatives.
 Dedicated efforts towards environmental conservation and sustainable practices.
 Collaboration with stakeholders to amplify CSR impact and foster posi-
tive change.

29
 7. Suggestions

 Conduct a comprehensive analysis of Bisleri International's CSR strategy, focus-

ing on its alignment with corporate goals and societal needs.
 Explore the effectiveness of Bisleri International's CSR initiatives through impact
assessments and stakeholder feedback.
 Compare Bisleri International's CSR practices with industry benchmarks to identi-
fy areas for improvement and best practices.
 Consider longitudinal studies to track the evolution of Bisleri International's CSR
efforts over time and assess their long-term impact.
 Employ qualitative research methods to capture narratives and insights that high-
light the human side of CSR within the company and the communities it serves.

30
 8. Conclusions

The purpose of this research study, "CSR Initiatives by Bisleri Int." was to comprehend
the numerous CSR projects that Bisleri has carried out for the benefit and enhancement
of our society and how Bisleri International has dynamically changed rural areas, con-
siderably advancing the general welfare of the populace in areas such as plastic recy-
cling, ozone therapy, rainwater collection, and numerous welfare activities for society.

Descriptive research was the methodology employed. The research mostly uses qualita-
tive and analytical features of the research, even while quantitative features have been
utilized to gauge and recognize that some components cannot be categorized only based
on quality.

We have been able to comprehend a variety of operations management ideas and appli-
cations, as well as their importance to the firm, thanks to this study on Bisleri Interna-
tional Pvt. Ltd. It also helped us realize how important each of these elements is to the
company on a deep level. We hope to apply the knowledge we gained from the report's
analysis, procedures, review, and suggestions to our future work initiatives.

Among the top brands in the world is this one. It has the largest market share as well. It
is well-liked by the public due to its large market share. It's also among the most reliable
companies.

31
 9. Bibliography
 https://www.bisleri.com/pdf/csr-policy.pdf

 https://www.bisleri.com/greener-promise/sustainability-report-2021-22.pdf

 https://thecsruniverse.com/articles/bisleri-international-unveils-its-2025-
sustainability-goals-for-plastic-recycling-and-water-conservation-with-bisleri-
greener-promise

 https://www.researchgate.net/publication/288256496_Impact_of_Corporate_Soci
al_Responsibility_Communication_on_Corporate_Brand_Personality_Assessmen
t

 https://thecsrjournal.in/csr-bisleri-educational-institutions-sustainability-
programme-bottles-for-change/

 https://thecsruniverse.com/articles/bisleri-international-launches-bisleri-greener-
promise-campaign-to-showcases-its-commitment-towards-sustainability

32
 Winter Internship Progress Report
Name of the Student:

Area of Specialization:

Name of the Internal Guide (Institute):

Title of the project:

Duration of the project:

Progress Report:

Sr. Date Particulars/ Progress Guide’s Student’s

No Signature Signature
1
2
3
4
5

Authorized Signatory Student’s Signature

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