New Era University

College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

Company profile

Company Name: Sony Corporation

Current Location: Minato City, Tokyo, Japan

Date Founded: May 7, 1946 Sony Corporation founded. December 3, 1994 Sony Playstation
founded.

Founders/Owners: Masaru Ibuka and Morita Akio

Current CEO/President: Kenichiro Yoshida (CEO) and Hiroki Totoki (President)

Industry: Video Game Console Industry

Date Description

October 14, 1992 Nintendo announced they were collaborating with

Sony to create a CD—ROM add on for the Super
Nintendo entertainment system called the
‘PlayStation’. But never got released.

December 3, 1994 · Sony decided to release a console called the

‘PlayStation’, which would sell for $299 on
release.

· The PlayStation Mouse - released in Japan in

1994 - became the one most likely to end up at
the back of a drawer.

September 9, 1995 The PlayStation, also known as PS1 was released

in North America, Europe, and in Australia.

March 4, 2000 · The first PlayStation 2 was released in Japan in

March 2000. It was a big old beast but
effectively killed Sega's console ambitions,
forcing the rival to make its Dreamcast its last
machine.
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College of Accountancy
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· As well as being one of the best-selling

consoles of all time, the PS2 was the first
console to embrace multiple color options.

July 7, 2000 Sony decided to make a new model of the original

PlayStation called the ‘PS One’ to help avoid
confusion and to make a cheaper alternative for
only $99.

July 19, 2001 Remarkably, the PS2 had its own hard drive as an
optional accessory. The 40GB drive plugged into
the expansion bay of the original machine and
could be used to install games onto to speed up
loading times.

December 13, 2003 The PSX or PlayStation X was only ever released
in Japan. It featured a PS2 inside but was also a
digital video recorder, able to burn video onto
DVD-RW and DVD-RA, discs. It was designed by
Sony to be a general-purpose video device- an
all-singing, all-dancing machine, but the high costs
of the PlayStation X made it undesirable and poor
and sales quickly turned the PSX into a failure.

October 2004 The first slimline revision of the PlayStation 2

arrived towards the end of 2004. As the name
suggested, the PS2 Slimline was smaller, thinner,
and quieter than the first version. It was also
improved with the addition of an ethernet port.

December 12, 2004 While Sony was slim lining its PS2, the company
revealed the first handheld console, the PlayStation
Portable.

November 11, 2006 Sony released the PlayStation 3. The release of

PS3 was sort of a flop by selling at a minimum of
$499 due to MANY useless features that were on
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

the PS3. The PS3 tried to be an “All in one”

console that could combine stuff like Blu-ray
players.

August 30, 2007 A slimmer PSP - the PSP 2000 - was released in
2007. The PSP 2000 was a major upgrade to this
handheld console and like the other slim devices in
Sony's console line-up, the slimmer model was
lighter, thinner, and faster. It also had the ability to
output to televisions and had a USB charging
mode too.

October 2007 The PlayStation Eye was a camera that was

essentially a webcam and worked to track players
and allow gamers to play games that used motion
control and color detection too. We just found it
fell over a lot.

October 14, 2008 Another PSP - the PSP 3000 - followed in 2008.
The PSP 3000 had a few more upgrades that
included an improved screen.

September 1, 2009 Sony released the PS3 Slim. This trimmed-down

version was smaller, lighter, quieter, cooler and
used less power too. The first slim models also
greatly expanded the amount of space available to
store downloaded games

October 1, 2009 The PSP Go was a handheld gaming console

developed by Sony and released in October 2009.
It featured a sliding design with a smaller form
factor compared to previous PSP models and a
3.8-inch display.

September 15, 2010 The PlayStation Move was initially for the
PlayStation 3 (PS3) gaming console. It was
introduced as a motion-sensing game controller
platform to enhance gaming experiences on the
PS3 system.
 New Era University
College of Accountancy
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October 26, 2011 The PSP E1000, also known as the PSP Street, was
a budget-friendly version of the PlayStation
Portable (PSP) aimed at expanding the PSP's
market reach with its affordable price point.

December 17, 2011 The PlayStation Vita was Sony's successor to the
PlayStation Portable (PSP) and featured significant
hardware upgrades, including a high-definition
touchscreen, rear touchpad, dual analog sticks, and
improved graphics capabilities.

September 25, 2012 The PlayStation 3 Super Slim was the third major
redesign of the PlayStation 3 console, following
the original "fat" model and the "slim" model. The
Super Slim model featured a smaller form factor, a
sliding disc cover, and reduced power consumption
compared to its predecessors.

November 15, 2013 · The PlayStation 4 was released way back in

2013. It was seen as part of the eighth
generation of games consoles and a competitor
of Microsoft's Xbox One and Nintendo's Wii
U. The new console bought several design
enhancements including not only more
processing power, but also things like support
for HDR10 video and 4K resolution playback.

· The Dual Shock was the first major leap for

Sony's gamepad since near the beginning, with
its touch panel and LED lighting. - The
PlayStation Camera has two 1280x800-pixel
cameras with a 30 cm focusing distance, and
an 85-degree field of view. This system was
used for several games and required for use
with the PlayStation VR headset.

September 9, 2014 Shortly after the PS4 was released, a white version
became available too. It was included in a bundle
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with Destiny originally and a great alternate

option.

September 16, 2016 The PS4 Slim was released and somewhat of
success due to being a much lighter console and
was a much cheaper option.

October 13, 2016 PlayStation VR was released in 2016 and was

perhaps one of the most affordable and accessible
VR headsets available at the time. It features a
5.7-inch 1920x1080 resolution OLED display
capable of 120 Hz refresh rate and can even
duplicate its display to the TV.

November 10, 2016 The PS4 Pro was released and was ‘Ultimate’
version of PS4, coming with much better specs
such as the ability to play games at 4k 30 FPS and
released with only a 1TB option.

January 8, 2018 Sony Interactive Entertainment announces that

PlayStation 4 (PS4) sales had surpassed 73.6
million units worldwide as of December 31, 2017.

October 15, 2018 Sony announces that PlayStation Network (PSN)

name changes will be available to PSN users in
early 2019, allowing players to change their online
IDs.

December 3, 2018 The PlayStation Classic is released worldwide to

commemorate the original PlayStation's 24th
anniversary.

October 8, 2019 Sony officially announced the PlayStation 5 (PS5).

This announcement came through a blog post on
the PlayStation Blog and included details about the
console's release window, hardware specifications,
and features.

March 18, 2020 Sony Interactive Entertainment announces that it

will postpone its PlayStation 5 (PS5) reveal event
 New Era University
College of Accountancy
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scheduled for June 4, 2020, due to concerns

surrounding the COVID-19 pandemic.

November 12, 2020 The PlayStation 5 was released worldwide and

alongside the Xbox Series X and Series S released
the same month, is part of the ninth generation of
video game consoles.

November 19, 2020 The PlayStation 5 (PS5) is released in the rest of

the world, including Europe, the Middle East,
South America, and other regions.

February 2, 2021 Sony announces that it will shut down the

PlayStation Store for PlayStation 3 (PS3) and
PlayStation Portable (PSP) consoles on July 2,
2021, and for PlayStation Vita (PS Vita) consoles
on August 27, 2021.

August 24, 2021 Sony announces that it will launch its

next-generation virtual reality (VR) system for the
PlayStation 5 (PS5), which will feature a new VR
controller, enhanced resolution, and improved
tracking. The system is expected to deliver a more
immersive gaming experience.

December 2022 Sony PlayStation 5, sold around 13.9 million units

in 2022.

November 2023 · Sony has released a new PS5 system update for
November 2023, improving system
performance and stability.

· As of November 2023, PlayStation 5 was the

most selling current-gen game console
globally.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

SWOT ANALYSIS

Strengths

S1: Leading video game brand

PlayStation is the world’s leading video gaming brand and a subsidiary of Sony

Entertainment. The video gaming brand has established a strong market leadership position

through online services, handheld devices, gaming consoles, and various gaming tools and

equipment. The PlayStation 2 was first released in 2000 in response to Sony's hugely popular

original PlayStation. The PS2 has become the best-selling video game console of all time. As

of May 2023, it had sold over 158 million units worldwide.

Source:
https://www.statista.com/statistics/1101872/unit-sales-video-game-consoles/
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

S2: Longevity of the brand (29 years)

The longevity of PlayStation has enabled Sony to cultivate a robust ecosystem that

encompasses hardware, software, community, and cultural significance. This strength not

only sustains PlayStation's position in the gaming market but also positions it for continued

success in the future.

Source:
https://www.pocket-lint.com/games/news/playstation/131907-years-of-playstation-the-consol
es-and-accessories-that-changed-gaming-forever/
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

S3: No. 1 in global revenues

Sony is the biggest video game company in the world. The Japanese electronics giant still

makes a big portion of its gaming revenue, with the PlayStation 5 which came out in 2020

and became the world’s most popular next-gen video game console. However, Sony also

produces many original video games for its console, such as the God of War or Spider-Man

series, which are made by the Sony-owned studio Santa Monica Studio and Insomniac

Games, respectively. The company’s handheld video game console, the PlayStation Vita,

contributed to Sony’s leading position in the gaming industry as well.

Source:
https://www.alltopeverything.com/top-10-biggest-video-game-companies/?fbclid=IwAR1rgw
bxaV8D4xQZgGzXBc_TRh9zqSlTE5D39ku3OJKeUr70GyQugYb2C_U
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

S4: Variety games to offer

The variety of games available on PlayStation platforms contributes to its strength by

appealing to diverse audiences, offering exclusive and third-party titles, showcasing indie

games, and continually expanding its game library. This variety ensures that PlayStation

remains a leading choice for gamers seeking a wide range of gaming experiences.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

Source: https://www.mobygames.com/platform/playstation/page:3/
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

S5: Partnership with brands and celebrities

Sony's marketing strategy emphasizes its commitment to making the PlayStation brand

well-known by investing a lot in promotional activities. The company's slogan, "Play has no

limits" encapsulates the essence of its gaming philosophy and sets the tone for an aggressive

and boundary-pushing marketing strategy. Sony ensures a global presence through prominent

campaigns and exhibitions that capture the attention of audiences worldwide.

They collaborate with celebrities and brands:

To coincide with the debut of the PS5, Travis Scott and Nike teamed up with Playstation to

offer a special edition Nike Dunk to five lucky fans who won the raffle. Nike and Playstation

have a long history of collaborating to commemorate the release of new Playstation products.

The LeBron James Limited Edition DualSense wireless controller is the first ever

limited-edition PlayStation accessory co-designed with a cultural icon.

 New Era University
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This Uniqlo’s collection takes inspiration from the iconic PlayStation game consoles that

have entertained people for decades. The various consoles and iconic shapes are depicted in

playful original line art and eye-catching graphic designs.

PlayStation has already established partnerships with other companies, such as Epic Games

and Microsoft, which can help the company to expand its reach and offer new gaming

experiences to users. Partnerships can also be a source of new revenue streams for

PlayStation. PlayStation can leverage its strengths and expertise by collaborating with other

companies to create new products and services to generate additional revenue.

Sources:
https://www.gameinformer.com/b/news/archive/2013/02/20/check-out-sony-39-s-list-of-confi
rmed-third-party-partners-for-playstation.aspx
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

S6: Utilizes e-commerce platforms

PlayStation started selling consoles on ecommerce platforms in September 2019. Sony

Interactive Entertainment launched an online store called "PS Direct" in the United States,
allowing customers to purchase PlayStation hardware and first-party games directly. This
move allowed PlayStation to sell its products directly to consumers without relying on
third-party retailers. Since then, PlayStation's online store has expanded to other regions,
providing a convenient way for customers to purchase consoles and accessories online.

Source : https://direct.playstation.com/en-us
https://www.videogameschronicle.com/news/playstations-direct-online-store-has-launched-in
-the-uk/
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

S7: One of the best subscription service

First launched in 2010, PlayStation Plus is Sony’s subscription service which allows
PlayStation users to play online multiplayer. As of March 2023, the service had over 47.4
million subscribers, a decrease from its peak of 48 million subscriptions in December 2021.
In June 2022, Sony combined its PlayStation Plus and PlayStation Now cloud gaming
services and the revamped PlayStation Plus service now features a three-tier subscription
model.

Source:
https://www.statista.com/statistics/532431/playstation-plus-subscribers-global/#statisticConta
iner
https://www.cnet.com/tech/gaming/here-are-the-best-game-subscription-services/
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

S8: Top gamer publish

Sony takes the crown with a staggering 85.6 average score, which is no surprise with the
previously-exclusive titles coming to PC, including God of War (2018) and Marvel's
Spider-Man Remastered, but also because of its sequel to its 2018 game of the year — and
2022 game-of-the-year nominee — God of War Ragnarok! Metacritic's criteria for its list was
based on average Metascore, a percentage of games with good review scores of 75 and
above, a percentage of games with bad review scores of 49% and below, and the number of
"great" games that managed to earn a Metascore of 90 or higher last year.

Sources:
https://www.destructoid.com/sony-beats-out-nintendo-in-metacritics-latest-annual-game-publ
isher-rankings/
 New Era University
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9 Central Ave., New Era, Quezon City, 1107 Metro Manila

Weakness

W1: Supply chain issues

Delay in availability of PS5 due to supply chain issues have affected the market. A

semiconductor chip shortage limited Sony's production of new PS5 consoles. The PS5 has

had a difficult time reaching Sony’s audience as production issues and pandemic-related

shipping snarls limited its availability. The company released an updated edition of the PS5

console in October, making it more compact and power-efficient. “The result showed Sony

spent a lot on promotions to sell the PS5, as the unit’s profitability deteriorated, but the

number of units it shipped during the quarter was much weaker than expected,” said

Morningstar research director Kazunori Ito.

Sources : https://finance.yahoo.com/news/sony-plans-financial-unit-ipo-070149216.html
https://www.npr.org/2023/01/05/1147157065/sony-playstation-5-shortage-over#
 New Era University
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W2: Layoff of employees

Sony’s PlayStation has joined the long list of video game companies hit by layoffs in 2024.
Approximately 900 Sony Interactive Entertainment employees, or 8% of PlayStation’s global
workforce, will be impacted by the cuts, per outgoing-CEO Jim Ryan.

CEO Jim Ryan “ It is important to provide you with updates about the business as often as
possible. Today, I am writing with sad news. Through discussions over the past few months
about the evolving economic landscape, changes in the way we develop, distribute, and
launch products, and ensuring our organization is future ready in this rapidly changing
industry, we have concluded that tough decisions have become inevitable. The leadership
team and I made the incredibly difficult decision to restructure operations, which regrettably
includes a reduction in our workforce impacting very talented individuals who have
contributed to our success.

After careful consideration and many leadership discussions over several months, it has
become clear changes need to be made to continue to grow the business and develop the
company. We had to step back, look at our business holistically, and move forward focusing
on the long-term sustainability of the company and delivering the best experiences possible
for our community. The goal is to streamline our resources to ensure our continued success
and ability to deliver experiences gamers and creators have come to expect from us.

Source:
https://variety.com/2024/gaming/news/playstation-lay-offs-900-employees-sony-1235923839
 New Era University
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W3: Gender discrimination of Sony

Eight more women, former and current employees at Sony PlayStation, have added their

accounts of sexist treatment to a proposed class-action lawsuit against the gaming giant.

Source:
https://www.axios.com/2022/03/09/sexism-playstation-lawsuit-sony?fbclid=IwAR371mWza
mP00VpQK-xwsDSqRJFnfTId4MqmaP4mZK4O7rBxxfbqbVS2OHM
 New Era University
College of Accountancy
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W4: PSVR2 Production pause

Sony reportedly paused production of the PlayStation VR2 headset to clear excess inventory.

This decision suggests that Sony may be facing challenges related to the demand and sales of

their virtual reality product.

Sources:
https://www.bloomberg.com/news/articles/2024-03-18/sony-hits-pause-on-psvr2-production-
as-unsold-inventory-piles-up?
https://www.theverge.com/2024/3/18/24104649/sony-pausing-playstation-vr2-production
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

W5: Overheating issue

Sony’s new PlayStation 5 has a smaller heatsink. Earlier this month, Sony quietly launched

the new PS5 model. Unfortunately, some gamers have claimed to be having some heating

issues.

Source:
https://www.essentiallysports.com/esports-news-deciphering-the-truth-behind-reported-overh
eating-issues-in-the-new-playstation-5-model/?
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W6: Game errors (crashing)

Brand new PS5 and the Ultimate edition of Diablo 4. The game keeps crashing at random

times. Some users have reported issues with the console crashing or experiencing errors when

entering or waking up from rest mode. There have been cases where PS5 (PlayStation 4)

discs are not being read or are having trouble ejecting from the console.

Source:
https://us.forums.blizzard.com/en/d4/t/ps5-game-crashing-causes-error-ce-108255-1/28854?f
bclid=IwAR3wiNGZNYyuSbRQlFpVpnmtM-bPP8T2gdbpXvGgT7HnPkhGSWqc9Lk0i7M
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

W7: Corrupted data on PS5

Despite receiving rave reviews from critics and regular consumers, the PS5 still has a few

issues that were present in Sony’s older consoles and one of them happens to be corrupted

data. There have been plenty of cases where consoles encountered saved data corruption for

the PS5, leaving owners anxious and angry. When the database is corrupt, you won't be able

to play any games with PS5. The "Corrupt data" error on a PS5 can occur due to various

reasons, such as a faulty hard drive, network issues, or incomplete downloads

Source:
https://www.gillware.com/data-recovery-services/ps5-data-corruption/?fbclid=IwAR201YXQ
JsOuaRLd1rKp7-GcejSWsWbIG0RUPRmo2xIpSChdonqqt03Ov3I
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

W8: Hate and harassment in online games

Hate and harassment in gaming is now so pervasive that it has become the norm for
many players. An estimated 83 million of the 110 million online multiplayer gamers in the
U.S. were exposed to hate and harassment over the last six months. Three out of four young
people (ages 10-17) experience harassment when playing video games. And it continues to
grow and spread across generations of gamers, despite some movement toward countering
extremism and a growing trend of more aggressively tackling voice chat moderation
alongside the beginnings of transparency efforts by major companies. When players pick up
their phones or sit down at their PC or console, they now expect to experience hate-
antisemitism, racism, misogyny, homophobia and more on a regular basis.
 New Era University
College of Accountancy
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Sources:
https://www.hindustantimes.com/world-news/us-news/michigan-teen-charged-in-disturbing-g
aming-linked-suicide-case-in-texas-101702387783761.html
https://www.forbes.com/sites/jemimamcevoy/2021/09/15/60-of-kids-experience-harassment-
while-gaming-online-and-many-are-exposed-to-white-supremacy-survey-finds/?
 New Era University
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9 Central Ave., New Era, Quezon City, 1107 Metro Manila

Opportunities

O1: The rise of gaming across the globe

Gaming is becoming more widely used and being embraced in emerging and developing

markets. This increase in gaming is a boon for a company such as PlayStation, which has an

impressive distribution within the market. TechInsights published an article stating that in Q3

of 2023, total global game console shipments increased 11% year on year to 9.1 million,

making it the strongest third quarter since 2017. Prior to that, sales in the first two quarters of

this year increased by 32% and 19%, respectively

Source
https://www.moomoo.com/news/post/30586688?level=1&data_ticket=1708922192283071
 New Era University
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O2: Cross-Platform Play

With the increasing popularity of cross-platform gaming, there is an opportunity for Sony

PlayStation to collaborate with other gaming platforms to enable seamless gameplay

experiences across different devices. This can enhance the accessibility and social aspects of

gaming for players. Cross-platform gaming has been gaining popularity in recent years, and

it’s probable that this fashion will be preserved in 2023 and the past. The cross-platform

gaming fashion has been pushed by the growing call for greater flexible and reachable

gaming reviews, in addition to the increase of cloud gaming offerings that allow players to

access games from any device. The growing demand for cross-platform multiplayer games is

hard to ignore. Friends and family members want to play together online whether they play

games on their phones, PlayStation, Xbox, PC, or Nintendo Switch. Since 2018 the market

for quality cross-platform multiplayer games has exploded. In the last year alone, 87% of

multiplayer games played cross-platform.

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Source
https://starloopstudios.com/the-benefits-of-cross-platform-game-development/
https://evafj77.medium.com/cross-platform-gaming-trends-in-2023-1d8bb18733ad
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

O3:Exclusive Games

One of the key strengths of the PlayStation platform is its extensive library of exclusive
games. These games are only available on PlayStation consoles and cannot be played on
other gaming systems. The exclusivity of these games is a major draw for gamers looking for
unique and immersive gaming experiences that cannot be found elsewhere.

Source
https://www.gamesradar.com/6-ps5-exclusives-that-should-be-on-your-radar-in-2024/
 New Era University
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O4: Cheating and Exploits of Sony PlayStation

Recent updates to the PlayStation 5 have blocked the use of the Cronus Zen device. This
device, often used by cheaters to gain an unfair advantage in games, is no longer compatible
with the console following the 24.01-08.60.00 update for the PS5. The Cronus Zen, which is
often used to reduce recoil, set macros, and even trick the console into thinking a keyboard
and mouse are a controller, can no longer connect to the PS5. The blockage of Cronus Zen by
Sony aligns with actions taken by other gaming companies like Xbox, Activision Blizzard,
Ubisoft, Bungie, and Epic Games, who have all cracked down on unauthorized controllers,
accessories, and third-party hardware used for cheating in various games

Sources
https://insider-gaming.com/cronus-ps5-update-blocked/
https://www.theverge.com/2024/1/24/24049658/playstation-5-update-cronus-zen-blocked-che
ats
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O5: Environmental Impact

Sony, the creator of the PlayStation gaming console, has made a number of commitments to
address the environmental impact of their products and business activities. They aim to
promote environmental activities that are appropriate to their business and products, and they
are working to minimize the environmental impact of their products by assessing product
environmental impacts in research, development, and design. They are also promoting
product design and product recycling technologies with reduced environmental impacts.
PlayStation is part of the United Nations' Playing for the Planet Alliance, which is a
consortium of video gaming companies committed to taking action on climate change. Sony's
"Road to Zero" plan aims to achieve a zero environmental footprint throughout the life cycle
of their products and business activities by 2050. This includes goals to curb climate change,
conserve resources, and promote biodiversity. For the PlayStation 4, Sony has made progress
in avoiding 30 million tonnes of CO2 equivalent emissions compared to the PlayStation 3 by
2030. For the PlayStation 5, they have introduced new energy-efficient technology that will
avoid an estimated 32,300 – 39,000 tonnes CO2 per year for every million consoles sold.

Sources
https://www.playstation.com/en-us/corporate/playstation-and-the-environment/
https://www.theverge.com/2019/12/5/20985330/ps4-sony-playstation-environmental-impact-
carbon-footprint-manufacturing-25-anniversary
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O6: Focus on emerging economies

Following efforts to expand its footprint in various Asian countries including China, South
Korea, and India, it looks like Sony’s gone shopping for PlayStation exclusives in Africa. As
reported by CNBC, Sony has invested an undisclosed sum of money into Carry1st — a studio
based in Cape Town, South Africa. Speaking to CNBC, Carry1st CEO and co-founder Cordel
Robbin-Coker said that Sony’s “strategic investment” into the studio is in its “exploratory
stages,” with the view to targeting an emerging video game market. “As large companies like
Sony that have really strong footholds in tier-one and tier-two markets start thinking about
where the next billion customers and gamers are going to come from, our pitch is that Africa
is a prime market for that,” Robbin-Coker said. He pointed out that gamers in countries like
Nigeria, Morocco, and Algeria are already buying consoles in gray markets. “Our hope is that
we can help [Sony] to expand their reach of PlayStation in the region and support them in a
range of ways,” he added.

Sources
https://bstrategyhub.com/bottom-of-the-pyramid-strategy-the-real-challenges-and-their-soluti
ons%ef%bb%bf/
https://www.yahoo.com/tech/playstation-eyes-further-global-expansion-131131541.html
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O7: Collaboration with third-party developers

PlayStation collaborates with third-party game developers and publishers to bring exclusive

games to their platform. This partnership allows for a diverse range of games and experiences

for PlayStation users.PlayStation has a strong partnership with Naughty Dog, a renowned

game development studio. This collaboration has resulted in critically acclaimed exclusive

titles like the "Uncharted" series and "The Last of Us" series, which have been highly

successful and beloved by gamers.

PlayStation supports independent game developers through initiatives like PlayStation Indie,

which provides a platform for indie games to reach a wider audience. This investment in the

indie game development community fosters creativity and diversity in the gaming industry.
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Sony currently has a number of major developers working under its banner, including the

likes of Naughty Dog, Insomniac, Guerilla Games, Sucker Punch, and Sony Santa Monica.

However, the major console manufacturer also makes significant deals with third-party

names to bring more yearly exclusives to the screen, publishing the work of studios like

Bluepoint Games, Sumo Digital, and Housemarque despite not officially owning them.

Source
https://gamerant.com/playstation-third-party-game-deals-money-spent/
https://sonyreconsidered.com/playstation-commits-10-million-fund-to-support-indie-develop
ers-4b444e287154
https://www.ign.com/articles/playstation-new-studio-naughty-dog-unannounced-game
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O8: Virtual Reality Adaptation

PlayStation VR2 was released on February 22, 2023. It is a virtual reality headset developed
by Sony Interactive Entertainment for the PC and PlayStation 5 home video game consoles.

Sources
https://www.techadvisor.com/article/736078/playstation-vr-2.html
https://www.techradar.com/news/xbox-vr#:~:
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Threats

T1: Hacking Attempts

Sony Pictures was reportedly compromised by a group of North Korean hackers, in

retaliation for the release of the film The Interview. Information leaked included Sony’s

future film plans, as well as personal information about company employees. This leak

amounted to 100 terabytes of data. The PlayStation Network was also hacked in 2011,

resulting in 77 million user accounts being compromised.

Source
https://www.standard.co.uk/news/tech/sony-hack-what-happened-ransomed-vc-b1110035.ht
ml#
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T2: Cybersecurity Vulnerabilities

In 2023, Sony experienced a significant cyber attack that led to a three-day outage on the

PlayStation Network. This attack was later revealed to be the work of a ransomware group,

which claimed to have breached Sony's systems and allegedly put the stolen data up for sale.

Source
https://www.subrosacyber.com/blog/playstation-network-cyber-attack
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T3: Account Compromises and Phishing

Ablaze with reports of a hack into Sony's PlayStation Network, with numerous media outlets

proclaiming that as many as 77 million customer accounts have been compromised.

Opportunities for phishing, cybercrime, and fraudulent credit card access appear to be greatly

enhanced by a breach of this magnitude.

Source
https://blog.knowbe4.com/bid/252043/77-million-network-accounts-for-sony-playstation-co
mpromised-by-daring-cybercrime
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T4: Massive Data Breach

Sony suffered a massive breach in its video game online network that led to the theft of

names, addresses and possibly credit card data belonging to 77 million user accounts in what

is one of the largest-ever Internet security break-ins. According to the data breach

notification, the compromise happened on May 28, three days before Sony learned from

Progress Software (the MOVEit vendor) about the flaw, but it was discovered in early June.

“On June 2, 2023, [we] discovered the unauthorized downloads, immediately took the

platform offline, and remediated the vulnerability,”

Sources
https://www.bleepingcomputer.com/news/security/sony-confirms-data-breach-impacting-thou
sands-in-the-us/
https://www.reuters.com/article/idUSTRE73P6WB/
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T5: Competition from rival brands

PlayStation faces competition from other gaming console brands, such as Xbox and

Nintendo. The introduction of new technologies and features by competitors can pose a threat

to PlayStation's market share and customer base. To stay ahead of the competition,

PlayStation must continually develop new technologies, games, and services that offer unique

features and benefits to gamers.

Source
https://www.fixsquad.ae/the-ultimate-gaming-console-comparison-playstation-vs-xbox-vs-ni
ntendo/
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T6: Shift towards Mobile and Casual Gaming

The rise of mobile gaming and the increasing popularity of casual gaming experiences can
pose a threat to traditional console gaming, including PlayStation. Mobile devices offer
convenience and accessibility, allowing players to enjoy games on the go. PlayStation needs
to adapt to this changing landscape and find ways to appeal to mobile gamers or offer unique
experiences that cannot be replicated on mobile devices.

Source
https://www.linkedin.com/pulse/rise-mobile-gaming-paradigm-shift-wakergames-am3oc
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T7: Rising cost of raw materials

The global economic environment is a challenge that many of you around the world are no

doubt experiencing. We’re seeing high global inflation rates, as well as adverse currency

trends, impacting consumers and creating pressure on many industries. Based on these

challenging economic conditions, SIE has made the difficult decision to increase the

recommended retail price (RRP) of PlayStation 5 in select markets across Europe, Middle

East, and Africa (EMEA), Asia-Pacific (APAC), Latin America (LATAM), as well as

Canada. There will be no price increase in the United States.

Source
https://blog.playstation.com/2022/08/25/ps5-price-to-increase-in-select-markets-due-to-globa
l-economic-environment-including-high-inflation-rates/
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T8: Liability Laws

Liability laws in different countries may expose PS to various liability claims given changes

in policies in those different markets. Sony PlayStation must face a mass lawsuit worth up to

6.3 billion pounds ($7.9 billion) over claims the PlayStation maker abused its dominant

position, leading to unfair prices for customers, a London tribunal ruled on Tuesday. Sony

Interactive Entertainment (SIE) was sued last year on behalf of nearly 9 million people in the

United Kingdom who had bought digital games or add-on content through Sony's PlayStation

Store. The claim alleges customers have therefore paid higher prices for games and add-on

content than they would have done.

Source
https://www.reuters.com/technology/sony-facing-79-bln-mass-lawsuit-over-playstation-store-
prices-2023-11-21/
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T9: Strong competition with mobile gaming

There have been major moves in the gaming industry to bring heavy duty titles to

smartphones – a phenomenon most recently exemplified by iPhone’s big gaming push: A

major trigger for this push could be the sheer volumes of people who play on smartphones

and the almost ubiquitous presence of these devices. A survey of 48 international markets

reveals that mobile gaming is slightly more popular: 46% of gamers play on mobile devices,

compared to 40% on PC or consoles.

Source
https://business.yougov.com/content/48108-console-vs-mobile-gaming-understanding-trends-
across-18-markets
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SWOT Summary

Strength Weakness

S1: Leading video game brand W1: Supply chain issues

S2: Longevity of the brand (29 years) W2: Layoff of employees
S3: No. 1 in global revenues W3: Gender discrimination of Sony
S4: Variety games to offer W4: PSVR 2 Production pause
S5: Partnership with brands and celebrities W5: Overheating issue
S6: Utilizes e-commerce platforms W6: Game errors (crashing)
S7: One of the best subscription service W7: Corrupted data on PS5
S8: Top game publisher W8: Hate and harassment in online games

Opportunities Threats

O1: The rise of gaming across the globe T1: Hacking attempts
O2: Cross-platform play T2: Cybersecurity vulnerabilities
O3: Exclusive games T3: Account compromises and phishing
O4: Cheating and exploits T4: Massive data breach
O5: Environmental impact T5: Competition from rival brands
O6: Focus on emerging economies T6: Shift towards mobile and casual gaming
O7: Collaboration with third-party T7: Rising cost of raw materials
developers T8: Liability laws
O8: Virtual reality adaptation T9: Strong competition with mobile gaming
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TOWS Matrix Analysis

SO (Strength + Opportunities) WO (Weakness + Opportunities)

1. Harness the leading video game brand 1.Cross-Platform Collaboration for Inclusive,
status, 29-year longevity, and partnerships to Innovative, and Sustainable Gaming by
target emerging economies, collaborate with mitigating supply chain issues, employee
third-party developers, expand market reach, layoff, and gender discrimination (W1, W2,
foster innovation, and bolster brand loyalty W3, W8, O2, O3, O5, O7, O8)
and global presence. (S1, S2, S5, O6, O7).
2. Resolve PS5 corrupted data, counter
2. Use the top gaming brand, diverse games, online hate in gaming, and expand market
and premier subscriptions to capitalize on presence by launching VR eco-games,
global gaming rise, prioritizing exclusive VR targeting eco-conscious players in developing
games for immersive experiences, attracting nations. (W7, W8, O3, O5, O6, O8)
diverse players through partnerships and
innovation. (S1, S4, S7, O1, O3, O8). 3. Fix game errors, target emerging
economies, implement cross-platform play for
3.Leverage top publisher status, diverse broader market reach and seamless gaming
games, and premier subscriptions to address experience. (W4,W5,W6, O1, O2, O6).
cheating, prioritize environment with
third-party collaboration, ensuring secure 4. Mitigate supply chain issues and employee
gaming with updates and community layoffs by prioritizing emerging economies,
engagement. (S4, S7, S8, O4, O5, O7). partnering with third-party developers for
exclusive games, ensuring continuous content
4. Utilize e-commerce and third-party flow, and attracting new players in untapped
collaboration to promote VR adaptation, markets. (W1, W2, W4, O6, O7).
offering diverse games and accessories
globally via online channels for distribution 5. Resolve overheating issues and combat
and sales. (S6, O7, O8). hate and harassment in online games by
collaborating with third-party developers for
5. Leverage 29-year brand legacy and top exclusive titles, addressing environmental
publisher status to capitalize on global impact, and promoting inclusivity, innovation,
gaming growth with exclusive games and and sustainability in the gaming industry.
cross-platform play, ensuring diverse and (W5, W6, W8, O3, O5, O8)
accessible gaming, maintaining market
leadership. (S2, S8, O1, O2, O3). 6.Tackle gender discrimination at Sony,
PSVR 2 production delays by partnering with
6. Leverage top publisher status and premier third-party developers, prioritizing emerging
subscriptions to target emerging markets with economies, fostering inclusivity, and
exclusive games and discounted packages, innovation in game development. (W3, W4,
enhancing gaming accessibility and market O6, O7).
penetration. (S3, S6, O7).
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7. Utilize top publisher status and global 7. Overcome PSVR 2 production pause and
revenue leadership to tackle cheating, game errors by leveraging global gaming
prioritize environment and exclusivity, growth and prioritizing cross-platform play
implement strong anti-cheat measures and for a smoother launch and improved gaming
eco-friendly initiatives, ensand ensureayer experience. (W4, W6, W7, O1, O2).
trust and industry sustainability. (S3, S8, O3,
O4, O5). 8. Combat gender discrimination at Sony and
overheating issues by partnering with
8. Utilize its top position in global revenues third-party developers to tackle cheating,
and as a leading game publisher to benefit prioritizing emerging economies for
from the rise of gaming worldwide. By inclusivity and accessibility, and ensuring
prioritizing cross-platform play and smoother gaming experiences. (W6, W5,
environmental concerns, the brand can W7, O4, O6, O7)
provide inclusive, sustainable gaming,
expanding its market and cementing its 9. Combat hate, harassment, cheating, and
industry leadership. (S3, S8, O1, O2, O5). exploits in online gaming by introducing
environmental VR games for eco-conscious
players, promoting sustainability, and
fostering safer, immersive gaming spaces.
(W3, W8, O4, O5, O8)

ST (Strength + Threats) WT (Weaknesses + Threats)

1. Navigating the rising costs of raw 1. Sony should work closely with game
materials while utilizing e-commerce developers to identify and resolve software
platforms, targeting emerging markets, and issues causing crashes, release patches, and
investing in virtual reality (S1, S6, T6, T7) provide updates to fix the errors promptly.
needs to educate users about phishing threats,
2. Strengthening its market position by provide guidelines on secure password
investing in cybersecurity measures to protect practices, and enhance account security
against vulnerabilities and hacking threats. features to prevent unauthorized access.
(S1, S3, T1, T2, T3) (W2, W6, W7, T1, T2, T3, T4)

3. focus on innovative game development 2. Should conduct a thorough review of the

and strategic marketing to sustain its edge production process, identify difficulties, and
amid the growing trend of mobile gaming implement measures to streamline the
and intensifying competition from rival game production to avoid delays.
console brands. (S1, S5, S8, T5, T6, T9) (W1, W2, W4, T5, T7, T9)

4. Prioritize cybersecurity to protect user 3. Collaborating with game developers to

accounts and data, ensuring the continued identify and resolve software errors leading to
success of its subscription services and brand crashes. Adapt to changing market trends by
trust. (S1, S4, S7, T1, T2, T3, T4) investing in mobile game development or
partnering with mobile game developers to
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5. Mitigating legal risks from liability laws expand its reach in the mobile gaming
while leveraging partnerships, subscription segment. (W5, W6, W7, T6, T9)
services, and top publisher status (S4, S5, S8,
T5, T8) 4. Focus on user engagement and retention
strategies to compete effectively in the mobile
6. Innovate and differentiate its offerings to gaming market. Sony must ensure transparent
capture market share and remain competitive communication with affected
in the face of mobile gaming dominance. (S2, employees,establishing a dedicated support
S6, S7, S8, T5, T6, T9) team to address user complaints can help
mitigate game errors effectively.. (W2, W6,
7. Adapting to market shifts towards mobile W8, T5, T6, T9)
gaming and embracing VR technologies to
address changing market dynamics and 5. Collaborating with mobile game
consumer demands. (S4, S8, T5, T9) developers, launching mobile versions of
popular games, and creating unique gaming
8. Mitigating cost impacts, ensuring experiences can help Sony stay competitive in
profitability, and developing competitive the mobile gaming market. Provide regular
pricing strategies. (S1, S3, S4, T7, T5, T9) firmware updates to optimize system
performance and stability.
(W4, W5, W6, T5, T9)

6. should consider alternative cost-saving

measures before resorting to layoffs. Explore
partnerships with mobile game developers to
expand gaming portfolio.
(W1, W2, T6, T7)

7. Conduct cost-benefit analyses to optimize

raw material usage and reduce waste.
(W2, W7, W8, T2, T3, T8)

8. Improve communication with employees to

address concerns and maintain transparency.
(W2, W3, T5, T8)

9. Deploying advanced endpoint protection

solutions that can detect and respond to
sophisticated malware and intrusions
targeting end-user devices and servers.
(W4, W6, W7, T1, T3, T4)
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Recommendation

1. Sony should work closely with game developers to identify and resolve software issues
causing crashes, release patches, and updates to fix the errors promptly. needs to educate
users about phishing threats, provide guidelines on secure password practices, and enhance
account security features to prevent unauthorized access. (W2, W6, W7, T1, T2, T3, T4)

WT1, SO3, SO7, WO7, WO8, ST2, ST4

2. Should conduct a thorough review of the production process, identify difficulties, and
implement measures to streamline the production to avoid delays. (W1, W2, W4, T5, T7,
T9)

WT2, SO1, SO2, SO4 , SO8, WO1, WO4, ST3, ST6, ST7, ST8

3. Collaborating with game developers to identify and resolve software errors leading to
crashes. Adapt to changing market trends by investing in mobile game development or
partnering with mobile game developers to expand its reach in the mobile gaming segment.
(W5, W6, W7, T6, T9)

WT3, SO1, SO5, SO8, WO3, WO5, WO7, WO8, ST3, ST6

4. Focus on user engagement and retention strategies to compete effectively in the mobile
gaming market. Sony must ensure transparent communication with affected
employees,establishing a dedicated support team to address user complaints can help mitigate
game errors effectively. (W2, W6, W8, T5, T6, T9)

WT4, SO5, SO7, SO8, WO1, WO5, ST3, ST6, ST7, ST8

5. Collaborating with mobile game developers, launching mobile versions of popular games,
and creating unique gaming experiences can help Sony stay competitive in the mobile
gaming market. Provide regular firmware updates to optimize system performance and
stability. (W4, W5, W6, T5, T9)

WT5, SO2, SO4, WO3, WO5, WO7, WO8, ST3, ST6, ST7, ST8

6. Should consider alternative cost-saving measures before resorting to layoffs. Explore

partnerships with mobile game developers to expand gaming portfolio. (W1, W2, T6, T7)

WT6, SO4, SO6, WO1, WO4, ST1

7. Conduct cost-benefit analyses to optimize raw material usage and reduce waste.
(W2, W7, W8, T2, T3, T8)
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WT7, SO3, SO7, SO8, WO1, WO2, ST2, ST4

8. Improve communication with employees to address concerns and maintain transparency.

(W2, W3, T5, T8)

WT8, SO7, WO1, WO6, ST5, WT8

9. Deploying advanced endpoint protection solutions that can detect and respond to
sophisticated malware and intrusions targeting end-user devices and servers.
(W4, W6, W7, T1, T3, T4)

WT9, SO2, SO5, SO8, WO3, WO7, WO8, ST2, ST4

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PRIORITIES

P2- 8. Improve communication with employees to address concerns and maintain

transparency.
(W2, W3, T5, T8) WT8, SO7, WO1, WO6, ST5, WT8

P3- 9. Deploying advanced endpoint protection solutions that can detect and respond to
sophisticated malware and intrusions targeting end-user devices and servers.
(W4, W6, W7, T1, T3, T4) WT9, SO2, SO5, SO8, WO3, WO7, WO8, ST2, ST4

P3- 7. Conduct cost-benefit analyses to optimize raw material usage and reduce waste.
(W2, W7, W8, T2, T3, T8) WT7, SO3, SO7, SO8, WO1, WO2, ST2, ST4

P3 - 4. Focus on user engagement and retention strategies to compete effectively in the

mobile gaming market. Sony must ensure transparent communication with affected
employees. Establishing a dedicated support team to address user complaints can help
mitigate game errors effectively. (W2, W6, W8, T5, T6, T9) WT4, SO5, SO7, SO8, WO1,
WO5, ST3, ST6, ST7, ST

P4 - 2. Should conduct a thorough review of the production process, identify difficulties, and
implement measures to streamline the production to avoid delays. (W1, W2, W4, T5, T7,
T9) WT2, SO1, SO2, SO4 , SO8, WO1, WO4, ST3, ST6, ST7, ST8

P6 - 6. Should consider alternative cost-saving measures before resorting to layoffs. Explore

partnerships with mobile game developers to expand gaming portfolio. (W1, W2, T6, T7)
WT6, SO4, SO6, WO1, WO4, ST1

P6 - 1. Sony should work closely with game developers to identify and resolve software
issues causing crashes, release patches, and provide updates to fix the errors promptly. needs
to educate users about phishing threats, provide guidelines on secure password practices, and
enhance account security features to prevent unauthorized access. (W2, W6, W7, T1, T2, T3,
T4) WT1, SO3, SO7, WO7, WO8, ST2, ST4

P6 - 3. Collaborating with game developers to identify and resolve software errors leading to
crashes. Adapt to changing market trends by investing in mobile game development or
partnering with mobile game developers to expand its reach in the mobile gaming segment.
(W5, W6, W7, T6, T9) WT3, SO1, SO5, SO8, WO3, WO5, WO7, WO8, ST3, ST6

P7 - 5. Collaborating with mobile game developers, launching mobile versions of popular

games, and creating unique gaming experiences can help Sony stay competitive in the mobile
gaming market. Provide regular firmware updates to optimize system performance and
stability. (W4, W5, W6, T5, T9) WT5, SO2, SO4, WO3, WO5, WO7, WO8, ST3, ST6,
ST7, ST8
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ACTION PLAN

Action Plan 1:Recommendation 8. Improve communication with employees to address

concerns and maintain transparency. (W2, W3, T5, T8) WT8, SO7, WO1, WO6, ST5,
WT8

COURSE OF DEPARTMENT/ DURATION EXPECTED

ACTION/ PERSONS (TIME FRAME) OUTCOMES
PROCEDURE INVOLVED

Conduct an employee Human Resources 1 week Gain insights into

survey to identify employee perceptions
communication gaps and and communication
areas for improvement. challenges.

Organize regular town Corporate Simultaneously Foster a culture of

hall meetings or virtual Communications with employee transparency and
forums to facilitate open survey encourage two-way
dialogue between communication.
employees and
leadership.

Implement an IT and Human 1 week Provide a safe

anonymous feedback Resources platform for
system for employees to employees to share
express concerns or feedback without fear
suggestions. of repercussions.

Develop and distribute a Human Resources 2 weeks Set expectations for

communication policy and Legal communication
outlining guidelines for standards and
clear, timely, and practices across the
respectful organization.
communication.

Provide communication Learning and 2 weeks Empower managers to

training workshops for Development effectively
managers to improve communicate with
their communication their teams and
skills and abilities. address concerns
proactively.
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Create a dedicated Corporate 1 week Enhance transparency

communication channel Communications and and keep employees
(e.g., intranet portal, IT informed about
email newsletter) to share organizational
company updates, matters.
announcements, and
success stories.

Establish regular Human Resources Simultaneously Strengthen

one-on-one meetings and Department with creating employee-supervisor
between employees and Managers communication relationships and
their supervisors to channel address individual
discuss goals, challenges, concerns effectively
and feedback.

Conduct training sessions Learning and 2 weeks Improve overall

on active listening and Development communication skills
empathetic and promote a culture
communication for all of empathy and
employees. understanding.

Implement a suggestion IT and Human 1 week Encourage employee

box or digital platform Resources engagement and
for employees to submit involvement in
ideas and suggestions for decision-making
process improvement. processes.

Monitor and evaluate Human Resources Simultaneously Measure progress,

communication and Corporate with implement identify areas for
effectiveness regularly Communications digital platform further improvement,
through feedback and ensure continuous
surveys, focus groups, enhancement of
and key performance communication
indicators (KPIs). practices.

General Outcome:

Implementing the action plan to improve communication with employees yields several

general outcomes that collectively contribute to a more productive and positive work

environment. Firstly, transparent communication fosters a sense of connection and value

among employees, leading to increased productivity, motivation, and job satisfaction. This

open dialogue also enables quicker resolution of concerns, enhancing problem-solving and
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decision-making processes within the organization. Moreover, a culture of transparency and

open communication promotes trust, collaboration, and a shared sense of purpose,

strengthening the overall organizational culture. Additionally, active listening to employee

concerns and transparent communication contribute to higher retention rates, reducing

turnover costs and maintaining a stable workforce. Furthermore, fostering open

communication encourages idea sharing, creativity, and innovation among employees,

leading to the generation of new ideas and innovative solutions. Effective communication

training for managers enhances their ability to lead teams with clarity and empathy,

improving overall leadership effectiveness. Lastly, transparent communication enables the

organization to adapt quickly to changes, address challenges proactively, and stay responsive

to employee needs and market trends, enhancing organizational agility. Overall, these

outcomes contribute to a more engaged workforce, improved problem-solving capabilities, a

positive organizational culture, reduced turnover, increased innovation, enhanced leadership

effectiveness, and greater organizational agility.

Action Plan 2: Recommendation 9. Deploying advanced endpoint protection solutions that

can detect and respond to sophisticated malware and intrusions targeting end-user devices
and servers. (W4, W6, W7, T1, T3, T4) WT9, SO2, SO5, SO8, WO3, WO7, WO8, ST2,
ST4

COURSE OF DEPARTMENT/ DURATION EXPECTED

ACTION/ PERSONS (TIME FRAME) OUTCOMES
PROCEDURE INVOLVED

Conduct a IT Security 1 week Gain insights into

comprehensive security existing security gaps
assessment to identify and potential threats.
vulnerabilities and risks.
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Research and evaluate IT Procurement 1 week Select the most

advanced endpoint suitable endpoint
protection solutions from protection solution
reputable vendors. based on security
requirements and
budget

Implement and deploy IT Operations 2 weeks Ensure

advanced endpoint comprehensive
protection software coverage and
across all end-user protection against
devices and servers. sophisticated
malware and
intrusions.

Conduct training sessions IT Security and 2 week Increase awareness

for employees on Human Resources and knowledge
cybersecurity best among employees to
practices and how to prevent security
recognize and respond to breaches.
potential threats.

Monitor and analyze IT Security Simultaneously Enhance incident

endpoint security metrics Operations with conducting response capabilities
and alerts regularly to training sessions and minimize the
detect and respond to impact of security
potential threats incidents.
proactively.

Conduct periodic IT Security and 2 weeks Identify and address

security audits and Compliance any vulnerabilities or
penetration testing to weaknesses in the
evaluate the effectiveness endpoint protection
of endpoint protection infrastructure.
measures.

General Outcome:

Implementing advanced endpoint protection solutions yields several general outcomes that

collectively enhance the organization's cybersecurity posture and operational resilience.

These outcomes include enhanced security posture, reduced security risks, and improved

incident response capabilities. By deploying advanced security measures, such as robust

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endpoint protection software, the organization can effectively defend against sophisticated

malware and intrusions targeting end-user devices and servers. This proactive approach helps

mitigate the risk of data breaches, unauthorized access, and other cyber threats, ensuring the

safeguarding of sensitive information and maintaining data integrity. Furthermore, continuous

monitoring of endpoint security metrics, regular security audits, and training sessions on

cybersecurity best practices increase employee awareness and empower them to recognize

and respond to potential threats effectively. This heightened awareness reduces the likelihood

of security breaches caused by human error and strengthens the organization's overall security

culture. Additionally, implementing advanced endpoint protection solutions contributes to

regulatory compliance with industry standards and data protection regulations, avoiding

potential penalties and legal repercussions. Ultimately, these efforts ensure operational

continuity by minimizing downtime due to security incidents, maintaining productivity, and

preserving business continuity in the face of evolving cyber threats.

Action Plan 3: Recommendation 7. Conduct cost-benefit analyses to optimize raw material

usage and reduce waste. (W2, W7, W8, T2, T3, T8) WT7, SO3, SO7, SO8, WO1, WO2,
ST2, ST4

COURSE OF DEPARTMENT/ DURATION EXPECTED

ACTION/ PERSONS (TIME OUTCOMES
PROCEDURE INVOLVED FRAME)

Identify key raw Procurement and 1 week Comprehensive data

materials used in Production on raw material usage
production processes and and associated costs.
gather data on their usage
and costs.

Analyze historical Operations and Finance 1 week Insights into

production data and opportunities for
conduct a cost-benefit optimizing raw
analysis to identify areas material usage and
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for optimization and reducing waste.

waste reduction.

Implement efficiency Operations and 2 weeks Reduced waste and

measures such as process Sustainability improved efficiency
improvements, in raw material usage.
technology upgrades, and
recycling initiatives to
reduce raw material
waste.

Monitor and evaluate the Quality Assurance and 2 weeks Data-driven insights
impact of efficiency Operations into the effectiveness
measures on raw material of implemented
usage and waste measures.
reduction.

Conduct training sessions Human Resources and 1 week Increased awareness

for employees on Operations and adoption of
efficient raw material efficient practices
usage practices and waste among employees.
reduction strategies.

Collaborate with Procurement and 2 weeks Sustainable and

suppliers to explore Sustainability cost-effective raw
sustainable sourcing material sourcing
options and negotiate strategies.
favorable terms for raw
material procurement.

Regularly review and Finance and Operations Simultaneously Sustained efficiency

update cost-benefit with collaborate gains and waste
analyses to ensure with suppliers reduction over time.
continuous optimization
of raw material usage
and waste reduction
efforts.

General Outcome:

Analyzing the costs and benefits of raw material usage leads to several positive outcomes for

organizations. Firstly, identifying opportunities to optimize raw material usage and reduce

waste through these analyses can result in significant cost savings. This process helps
 New Era University
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improve overall operational efficiency by identifying areas for optimization and resource

allocation, leading to streamlined processes and reduced expenses. Moreover, optimizing raw

material usage and reducing waste has a positive impact on the environment by minimizing

resource depletion, waste generation, and promoting sustainable practices. These efforts

contribute to the organization's compliance with environmental regulations and improve its

reputation as a responsible and sustainable entity, enhancing stakeholder trust and brand

image. Additionally, the outcomes of cost-benefit analyses contribute to the long-term

sustainability of the organization by promoting efficient resource utilization, reducing costs,

and minimizing environmental impact. Overall, conducting cost-benefit analyses to optimize

raw material usage and reduce waste leads to cost savings, efficiency improvement, positive

environmental impact, enhanced compliance and reputation, and long-term sustainability for

the organization.

Action Plan 4: Recommendation 4. Focus on user engagement and retention strategies to

compete effectively in the mobile gaming market. Sony must ensure transparent
communication with affected employees. Establishing a dedicated support team to address
user complaints can help mitigate game errors effectively. (W2, W6, W8, T5, T6, T9) WT4,
SO5, SO7, SO8, WO1, WO5, ST3, ST6, ST7, ST

COURSE OF DEPARTMENT/ DURATION EXPECTED

ACTION/ PERSONS (TIME OUTCOMES
PROCEDURE INVOLVED FRAME)

Conduct a Marketing and User 1week Insights into user

comprehensive user Experience preferences and areas
engagement analysis, for improvement in
including feedback user engagement.
surveys and analytics, to
understand user
preferences and behavior.
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Develop personalized Marketing and Product 2 weeks Increased user

user engagement Development engagement and
strategies, such as retention rates.
rewards programs,
in-game events, and
social media interactions,
to enhance user
experience and retention.

Implement transparent Corporate 2 weeks Improved employee

communication channels, Communications and engagement and
such as regular Human Resources alignment with
newsletters, community company goals.
forums, and social media
updates, to keep
employees informed
about company
developments and
strategies.

Establish a dedicated Customer Support and 1 week Enhanced customer

support team comprising Technical Services satisfaction and
customer service reduced response
representatives and time for issue
technical experts to resolution.
address user complaints
and inquiries promptly.

Conduct training sessions Training and 2 weeks Improved support

for support team Development team performance
members on effective and customer service
communication, quality.
problem-solving, and
technical troubleshooting
techniques.

Continuously monitor Analytics and User Simultaneously Data-driven insights

user feedback, reviews, Experience with conduct for optimizing user
and performance metrics training sessions engagement and
to identify areas for retention strategies.
improvement and refine
user engagement
strategies.
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Evaluate the Strategy and Marketing Simultaneously Enhanced user

effectiveness of user with monitor satisfaction, increased
engagement and user feedback retention rates, and
retention strategies sustained
through periodic reviews competitiveness in
and surveys, making the mobile gaming
adjustments as necessary market.
to stay competitive in the
mobile gaming market.

General Outcome:

Implementing the action plan focusing on user engagement, transparent communication, and
a dedicated support team in the mobile gaming market leads to enhanced user engagement
and loyalty through personalized strategies like rewards programs and in-game events.
Transparent communication with employees fosters alignment with organizational goals,
while a dedicated support team ensures faster issue resolution and higher customer
satisfaction. Continuous monitoring and refinement of strategies based on user feedback
optimize the overall user experience, contributing to Sony's competitive advantage and
success in the mobile gaming market.

Action Plan 5: Recommendation 2. Should conduct a thorough review of the production

process, identify difficulties, and implement measures to streamline the production to avoid
delays. (W1, W2, W4, T5, T7, T9) WT2, SO1, SO2, SO4 , SO8, WO1, WO4, ST3, ST6,
ST7, ST8

COURSE OF DEPARTMENT/ DURATION EXPECTED

ACTION/ PERSONS (TIME OUTCOMES
PROCEDURE INVOLVED FRAME)

Initiate a comprehensive Operations and 1 week Clear understanding

review of the current Production of existing challenges
production process, and areas for
including workflow improvement in
analysis and production efficiency.
identification of
difficulties.
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Engage cross-functional Operations, 3 weeks Insights into specific

teams, including Engineering, Quality difficulties and
production, engineering, Assurance collaboration on
and quality assurance, to potential solutions.
collaborate on
identifying root causes of
delays and inefficiencies.

Implement process Operations and Process 2 weeks Streamlined

mapping and analysis Improvement production processes
tools to visualize with reduced waste
production workflows, and improved
identify redundancies, resource utilization.
and optimize resource
allocation.

Introduce lean Operations and Lean 1 week Cultivate a culture of

manufacturing principles Manufacturing Team continuous
and methodologies, such improvement and
as Kaizen events and 5S operational
practices, to continuously excellence.
improve production
efficiency.

Invest in automation and Operations, 2 weeks Enhanced

technology upgrades Engineering, and IT productivity and
where feasible to reduced lead times
eliminate manual tasks, through
reduce cycle times, and technology-driven
improve overall solutions.
production speed and
accuracy.

Conduct regular Operations and Quality Simultaneously Continuous

performance reviews and Assurance with Invest in optimization, reduced
audits to monitor automation and delays, and improved
progress, identify further technology overall production
optimization upgrades performance.
opportunities, and ensure
sustained improvements
in production efficiency.
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General Outcome:

Streamlining the production process leads to several positive outcomes. Firstly, it improves
efficiency by identifying and addressing bottlenecks, resulting in faster turnaround times and
increased productivity. This also reduces delays and improves adherence to production
timelines, minimizing disruptions. Additionally, cost savings are achieved through optimized
resource allocation and improved inventory management. Quality control measures are
strengthened, leading to enhanced product quality and higher customer satisfaction.
Collaborative improvement initiatives foster employee engagement and a culture of
continuous improvement. Adopting lean manufacturing principles and technology upgrades
enhances adaptability to market changes and ensures sustainable operational improvements
over time. Overall, these outcomes contribute to long-term success and competitiveness for
the organization.

Action Plan 6: Recommendation 6. Should consider alternative cost-saving measures

before resorting to layoffs. Explore partnerships with mobile game developers to expand
gaming portfolio. (W1, W2, T6, T7) WT6, SO4, SO6, WO1, WO4, ST1

COURSE OF DEPARTMENT/ DURATION EXPECTED

ACTION/ PERSONS (TIME OUTCOMES
PROCEDURE INVOLVED FRAME)

Conduct a thorough cost Finance and 1 week Insights into

analysis to identify areas Operations cost-saving
for potential cost savings opportunities and
and efficiency operational
improvements. efficiencies.

Implement cost-saving Finance, Procurement, 1 week Reduced operational

measures such as and Operations costs and improved
optimizing resource financial
allocation, reducing performance.
non-essential expenses,
and renegotiating
contracts with suppliers.
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Explore strategic Business Development 2 weeks Diversified gaming

partnerships with mobile and Marketing offerings and
game developers to increased market
expand the gaming share.
portfolio and attract new
users.

Collaborate with mobile Business 2 weeks Unique and engaging

game developers to Development, gaming experiences
co-create exclusive Marketing, and for users, leading to
games or features Product Development increased user
tailored to target acquisition and
audience preferences. retention.

Launch marketing Marketing and Public 2 weeks Increased brand

campaigns to promote Relations visibility, user
new partnerships and engagement, and
gaming offerings, revenue generation.
targeting both existing
and potential users.

Monitor and evaluate the Business Simultaneously Data-driven insights

performance of new Development, with launch for strategic
gaming partnerships and Marketing, and marketing decision-making and
initiatives regularly, Analytics campaigns continuous
making adjustments as improvement.
necessary to optimize
outcomes.

Communicate Human Resources and Simultaneously Improved employee

transparently with Corporate with Monitor and morale, trust, and
employees about Communications evaluation alignment with
cost-saving efforts and company goals.
new partnerships,
highlighting the
company's commitment
to sustainability and
growth.

General Outcome:
Implementing the action plan brings several positive outcomes. Firstly, the organization
achieves significant cost savings by considering alternative cost-saving measures and
optimizing resource allocation, thereby improving financial performance without resorting to
 New Era University
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layoffs. Exploring partnerships with mobile game developers leads to a diversified gaming
portfolio, offering a variety of games and experiences that appeal to a wider audience and
attract new users. This collaboration also enhances the organization's market share and
competitiveness in the gaming industry. Co-creating exclusive games or features with
partners results in unique and engaging gaming experiences for users, driving user acquisition
and retention. Launching marketing campaigns to promote these new partnerships and
gaming offerings increases brand visibility, user engagement, and revenue generation.
Regular monitoring and evaluation of new initiatives provide data-driven insights for
strategic decision-making and continuous improvement. Transparent communication with
employees about cost-saving efforts and new partnerships fosters improved employee morale,
trust, and alignment with company goals, contributing to a positive company culture and
sustainable growth.

Action Plan 7: Recommendation 1. Sony should work closely with game developers to
identify and resolve software issues causing crashes, release patches, and provide updates to
fix the errors promptly. needs to educate users about phishing threats, provide guidelines on
secure password practices, and enhance account security features to prevent unauthorized
access. (W2, W6, W7, T1, T2, T3, T4) WT1, SO3, SO7, WO7, WO8, ST2, ST4

COURSE OF ACTION/ DEPARTMENT/ DURATION EXPECTED

PROCEDURE PERSONS (TIME OUTCOMES
INVOLVED FRAME)

Establish a IT, Software 2 Weeks Comprehensive

cross-functional team Development, understanding of
involving representatives Customer Support software issues and
from the IT department, their root causes.
software development,
and customer support to
analyze and identify
software issues causing
crashes.
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Collaborate closely with IT, Software 2 weeks Reduced crashes and

game developers to Development, Game improved stability of
prioritize and resolve Development Partners gaming platforms.
identified software issues
promptly through patch
releases and updates.

Launch an educational Marketing, IT Security 1 week Increased awareness

campaign for users about among users about
phishing threats, phishing risks and
including interactive best practices.
tutorials, email alerts, and
online resources.

Provide guidelines on IT Security, Customer 1 week Improved password

secure password Support security and reduced
practices through user risk of unauthorized
manuals, website FAQs, access.
and in-app notifications,
encouraging users to
create strong, unique
passwords.

Enhance account security IT Security, Software 2 weeks Strengthened account

features such as Development security and
two-factor authentication increased user trust.
(2FA) and account
recovery options to
prevent unauthorized
access and protect user
accounts.

Conduct regular security IT Security, Risk Simultaneously Continuous

audits and performance Management with enhancing improvement in
evaluations to assess the account security cybersecurity posture
effectiveness of features and proactive threat
implemented security management.
measures and address any
emerging threats
promptly.
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General Outcome:

Implementing the action plan for Sony results in several positive outcomes. By collaborating
closely with game developers and promptly addressing software issues, the stability of
gaming platforms improves significantly, leading to a better user experience. Simultaneously,
launching an educational campaign about cybersecurity threats and enhancing account
security features increases user awareness and protects user data, fostering increased trust and
satisfaction among users. Regular security audits ensure continuous improvement in
cybersecurity posture, allowing Sony to proactively manage emerging threats and maintain a
high standard of security. Overall, the action plan strengthens Sony's cybersecurity
infrastructure, enhances user experience, and builds trust and satisfaction among its user base
in the gaming industry.

Action Plan 8: Recommendation 3 Collaborating with game developers to identify and

resolve software errors leading to crashes. Adapt to changing market trends by investing in
mobile game development or partnering with mobile game developers to expand its reach in
the mobile gaming segment. (W5, W6, W7, T6, T9) WT3, SO1, SO5, SO8, WO3, WO5,
WO7, WO8, ST3, ST6

COURSE OF DEPARTMENT/ DURATION EXPECTED

ACTION/ PERSONS (TIME OUTCOMES
PROCEDURE INVOLVED FRAME)

Initiate meetings with Software Development 2 weeks Comprehensive

game developers to and Game understanding of
identify and prioritize Development Partners software issues and
software errors causing streamlined
crashes, and establish a resolution process.
collaborative
troubleshooting process.
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Allocate resources and Software Development, 1 week Reduced crashes and

dedicate a team to work Project Management improved stability of
closely with game gaming platforms.
developers on resolving
identified software errors
promptly.

Conduct market research Market Research and 3 weeks Insights into market
and analysis to identify Strategy trends and potential
emerging trends and areas for investment
opportunities in the or partnership.
mobile gaming segment.

Evaluate the feasibility Finance, Strategy, and 1 week Informed

and potential ROI of Business Development decision-making on
investing in mobile game investment or
development or partnership strategies.
partnering with
established mobile game
developers.

Initiate discussions with Business Development 1 week Identified partnership

potential mobile game and Game opportunities or
development partners or Development Partners internal mobile game
explore internal development
resources for mobile initiatives.
game development.

Collaborate with selected Game Development, 2 weeks Successful launch of

partners or internal teams Marketing mobile games
to develop and launch targeting specific
mobile games aligned market segments.
with market trends and
user preferences.

Implement marketing Marketing and Public Simultaneously Increased user

campaigns to promote Relations with acquisition, expanded
new mobile games, Collaborate market presence, and
leverage partnerships, with selected improved revenue
and expand reach in the and internal from mobile gaming.
mobile gaming segment. teams
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General Outcome:

Implementing the action plan for Sony yields several positive outcomes. Firstly, collaborating
closely with game developers to identify and resolve software errors results in reduced
crashes and improved stability of gaming platforms, leading to a better user experience.
Simultaneously, adapting to market trends through investments or partnerships in mobile
game development ensures Sony remains relevant and competitive in the ever-evolving
mobile gaming segment. This strategic move also expands Sony's reach, attracting new users
and increasing market share. Successful marketing campaigns promoting new mobile games
and partnerships contribute to increased user acquisition and revenue from mobile gaming.
Overall, these efforts enhance Sony's brand image, revenue streams, and competitiveness in
the gaming industry, positioning the company for long-term growth and success in the mobile
gaming market.

Action Plan 9: Recommendation 5 Collaborating with mobile game developers, launching

mobile versions of popular games, and creating unique gaming experiences can help Sony
stay competitive in the mobile gaming market. Provide regular firmware updates to optimize
system performance and stability. (W4, W5, W6, T5, T9) WT5, SO2, SO4, WO3, WO5,
WO7, WO8, ST3, ST6, ST7, ST8

COURSE OF DEPARTMENT/ DURATION EXPECTED

ACTION/ PERSONS (TIME OUTCOMES
PROCEDURE INVOLVED FRAME)

Initiate discussions with Business Development 1 week Identified

mobile game developers and Game collaboration
to explore potential Development Partners opportunities and
collaborations and partnerships with
partnerships for creating mobile game
mobile versions of developers.
popular games.

Conduct market research Market Research and 2 weeks Identified popular

and user surveys to Product Development games for mobile
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identify popular games adaptation and

with high potential for understanding of user
success in the mobile preferences.
gaming market.

Allocate resources and Game Development, 1 week Established teams

form dedicated teams for Project Management and project plans for
mobile game mobile game
development projects development.
based on identified
popular games.

Collaborate closely with Game Development, 2 weeks Successful

mobile game developers Mobile Development, development and
and internal teams to Quality Assurance launch of mobile
create mobile versions of versions of popular
popular games, ensuring games.
compatibility,
performance, and user
experience optimization.

Implement marketing Marketing and Public 1 week Increased user

and promotional Relations acquisition and
campaigns to introduce engagement for
and promote newly mobile games.
launched mobile games,
targeting relevant user
segments and leveraging
partnerships.

Gather user feedback and Analytics and Product 1 week Data-driven

analytics data from Development improvements and
mobile game launches to enhancements for
continuously improve mobile games.
gameplay, features, and
user experience.

Provide regular firmware Software Development, Simultaneously Improved gaming

updates for gaming Quality Assurance with gather experience and
devices to optimize feedback and device performance
system performance, analytics data for users.
stability, and
compatibility with new
mobile game releases.
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Conduct post-launch Analytics, Marketing, 2 weeks Data-driven

evaluations and and Strategy decision-making and
performance reviews to continuous
assess the success of improvement in
mobile game launches, mobile gaming
gather insights, and plan strategies.
future strategies.

General Outcome:

The implementation of this action plan for Sony yields several positive outcomes.
Collaborating with mobile game developers and launching mobile versions of popular games
enhances Sony's competitive standing in the mobile gaming market. This initiative attracts
new users, boosts market share, and contributes to revenue growth. Additionally, providing
unique gaming experiences through mobile versions of popular games and regular firmware
updates enhances user engagement, retention, and satisfaction. The optimized system
performance resulting from regular firmware updates improves the overall gaming experience
for users, further solidifying Sony's position as a leader in the industry. Continuous gathering
of user feedback, analytics data, and post-launch evaluations enables Sony to continuously
improve its mobile gaming strategies, ensuring sustained success and competitiveness in the
dynamic mobile gaming market.
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PESTEL ANALYSIS

P-Political E-Economical S-Social

1. Increasing governmental 1. Global Economic 1. Demographic Trends

support for data security Conditions 2. Consumer Behavior
2. Citizenship 2. Consumer Income Levels 3. Cultural Influences
Representation 3. Market Trends and 4. Technological Adoption
3. Protests and Pressure Demand 5. Health and Wellness
Groups 4. Competitive Pricing Trends
4.Bureaucracy and Strategies 6. Ethical and
Corruption Bureaucracy and 5. E-commerce Growth Environmental Concerns
Corruption 6. Investment in Research 7. Mobile Gaming Trends
5.Regulations and Development 8. Inclusivity and Diversity
6. Taxation, Trade 7. Supply Chain Disruptions 9. Online Shopping
Restrictions 8. Impact of Economic Behavior
7. Political Climate and Policies 10. Consumer Behavior And
Consumer Sentiment 9. Labor Market Conditions Preferences
8. Government Support for 10. Consumer Debt Levels
Innovation
9. Political Stability
10. International Relations

T-Technological E-Environmental L-Legal

1. Innovation and Product 1. Sustainable Practices 1. Intellectual Property

Development 2. E-Waste Management Protection
2. Digital Distribution 3. Carbon Footprint 2. Regulatory Compliance
Platforms
Reduction 3. Data Protection and
3. Hardware and Console
Development 4. Product Life Cycle Privacy Laws
4. Mobile Gaming and Assessment 4. Consumer Rights and
Cross-Platform Integration 5. Climate Change Product Safety
5. Cloud Gaming and Adaptation 5. Competition Laws and
Streaming 6. Renewable Energy Antitrust Regulations
6. Cybersecurity and Data Integration 6. Online Gaming
Protection
7. Biodiversity Conservation Regulations
7. Gaming Trends and User
Behavior 8. Resource Conservation 7. Contractual Agreements
8. Emerging Technologies 9. Supply Chain and Licensing
9. Augmented Reality (AR) Sustainability 8. Labor Laws and
and Virtual Reality (VR): 10. Stakeholder Engagement Employment Regulations
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10. Gaming Content 9. Digital Rights

Delivery Management
10. Advertising and
Marketing Regulations

POLITICAL

1. Increasing governmental support for data security

Sensitive data protection is becoming increasingly important to governments across the globe
due to rising cyberthreats and data breaches. This support takes the form of strong data
protection legislation, cybersecurity best practices, and resources for companies looking to
improve their data security protocols. To protect consumer information and uphold
confidence, Sony must comply with data privacy laws like the CCPA and GDPR, implement
advanced encryption methods, conduct regular security audits, and invest in cybersecurity
technologies to safeguard customer information and maintain trust.

2. Citizenship Representation
Governments are starting to understand the importance of creating an atmosphere that is
favorable to the growth of internet companies. This involves developing regulations,
strategies, and infrastructure to enable the expansion of e-commerce. By lowering entry
barriers for online services, expanding its digital market reach, and utilizing government
resources for digital transformation projects like cloud computing and digital payment
solutions, Sony may profit from these activities.

3. Protests and Pressure Groups

Worker unions and social and environmental action have a big impact on public opinion and
business practices. Sony can show that it is committed to sustainability, fair labor practices,
and social responsibility by interacting with these groups. Collaboration can result in projects
that support social ideals, including diversity and inclusion, environmental conservation, and
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ethical supply chain procedures, as well as mutual understanding and a positive brand
reputation.

4. Bureaucracy and Corruption

Operating in areas with high levels of corruption and bureaucracy presents difficulties such as
delayed license applications, problems with regulatory compliance, and uncertain legal
situations. Through the implementation of internal controls to reduce corruption risks, due
diligence on business partners, compliance with anti-corruption laws, and transparent
business practices, Sony must manage these difficulties. Smoother operations and regulatory
compliance can also be facilitated by establishing ties with government agencies and industry
regulators.

5. Regulations

Sony's business operations, product development, and market strategy are impacted by the
diverse regulatory environments that exist across different countries and industries. It's
crucial to cooperate with regulatory agencies, advocate for industry improvements, and stay
informed on regulatory developments. To preserve market access and customer trust, Sony
needs to make sure that its goods and services meet industry-specific requirements, safety
standards, quality certifications, and import/export laws.

6. Taxation, Trade Restrictions

Trade agreements, tariffs, and tax laws may have an impact on Sony's supply chain
management, pricing strategies, and profitability. It is essential to understand tax
implications, optimize tax arrangements, and use trade agreements to lower barriers to global
trade. In addition, Sony must protect its intellectual property, handle customs processes well,
and keep an eye on changes in trade laws that can have an effect on its international business
operations.
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7. Political Climate and Consumer Sentiment

Political events, such as elections or geopolitical tensions, can influence consumer sentiment
and purchasing behavior. Understanding how political events impact consumer confidence is
crucial for Sony's marketing and sales strategies.

8. Government Support for Innovation

Political support for research and development, innovation, and technological advancement
can benefit Sony. Policies that encourage technological innovation and digital transformation
can create opportunities for growth and competitiveness.

9. Political Stability

Business risks related to political instability, such as rapid governmental changes, protests, or
geopolitical conflicts, are reduced by operating in politically stable countries. By growing its
business, making long-term investments, and developing relationships with regional
stakeholders, Sony may profit from stable markets. A predictable corporate environment that
is favorable to expansion, investment, and sustainable company practices is encouraged by
political stability.

10. International Relations

Political relationships between countries can affect Sony's global operations. Trade
agreements, tariffs, and diplomatic tensions can influence market access, supply chains, and
overall business stability.

TOTAL OUTCOME
prioritizing data security measures and regulatory compliance to protect customer
information while capitalizing on government initiatives supporting online businesses.
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Engaging with societal and environmental stakeholders is crucial for enhancing Sony's brand
reputation and demonstrating corporate responsibility. Transparent practices and regulatory
compliance are essential to navigate bureaucratic challenges and mitigate corruption risks
effectively. Adapting to regulatory changes and trade dynamics ensures Sony maintains its
market access and competitiveness. Moreover, monitoring political events and consumer
sentiment helps Sony fine-tune its marketing strategies and strengthen customer engagement.
Leveraging government support for innovation drives technological advancements,
positioning Sony as a leader in the industry. Expanding into politically stable markets further
supports Sony's sustainable business growth, while effective management of international
relations helps mitigate geopolitical risks and optimize its global operations. By addressing
these political factors strategically, Sony can mitigate risks, capitalize on opportunities, and
achieve long-term success in the global marketplace.

ECONOMIC

1. Global Economic Conditions

Changes in global economic conditions, including factors like economic growth rates,
inflation, and currency exchange rates, can have a direct impact on Sony's sales and
profitability. For example, during economic downturns, consumers may reduce spending on
non-essential items such as gaming consoles, affecting Sony's revenue streams and market
performance.

2. Consumer Income Levels

Disposable income levels play a significant role in determining consumer purchasing power.
When disposable incomes are higher, there's typically increased demand for products like the
Sony PlayStation as consumers have more money to spend on entertainment. Conversely,
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lower income levels may lead to reduced sales as consumers prioritize essential expenses
over discretionary purchases.

3. Market Trends and Demand

The success of the Sony PlayStation depends on understanding customer demand patterns
and market developments. The demand for gaming consoles can be impacted by economic
factors such as changes in customer preferences, purchasing habits, and lifestyles. By keeping
an eye on these patterns, Sony is able to adapt its product lineup and marketing strategies
appropriately.

4. Competitive Pricing Strategies

Economic factors also impact pricing strategies within the gaming industry. Sony PlayStation
must consider competitive pricing to attract consumers, especially during periods of
economic fluctuations or recessions. Strategic pricing decisions can influence market share
and profitability.

5. E-commerce Growth

Economic stability and access to capital are essential for Sony's investment in research and
development (R&D). For product development, technology breakthroughs, and preserving a
competitive advantage in the gaming industry, innovation must be continuously invested in.

6. Investment in Research and Development

Economic stability and access to capital affect Sony's ability to invest in research and
development. Continued investment in innovation is crucial for product development and
maintaining a competitive edge in the gaming market.
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7. Supply Chain Disruptions

Economic factors like supply chain disruptions, raw material costs, and logistics challenges
can impact Sony's manufacturing processes and product availability. Managing supply chain
risks is essential to ensuring product delivery and customer satisfaction.

8. Impact of Economic Policies

Changes in economic policies, such as tax reforms, trade agreements, and government
stimulus packages, can influence Sony PlayStation's operations and financial performance.
Adapting to evolving economic policies requires strategic planning and risk management to
mitigate potential disruptions.

9. Labor Market Conditions

Economic factors also extend to labor market conditions, including unemployment rates,
wage growth, and trends in the workforce. These factors can impact Sony's workforce
planning, operational costs, and talent acquisition strategies. Understanding labor market
dynamics helps Sony manage human resources effectively.

10. Consumer Debt Levels

The purchasing behavior of consumers, particularly the acquisition of discretionary goods

like gaming consoles, can be influenced by economic factors such as credit availability and
debt levels. In order to target the appropriate audience demographics with its marketing
strategy and sales forecasts, Sony PlayStation must take consumer debt patterns into account.

TOTAL OUTCOME
Understanding global economic conditions helps Sony predict sales trends and adjust
strategies to maintain profitability during economic fluctuations. Analyzing consumer income
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levels, market trends, and demand patterns enables Sony to tailor product offerings and
pricing strategies to meet consumer preferences effectively. Strategic pricing decisions and
adapting to e-commerce growth enhance Sony's competitive edge in the gaming market.
Continued investment in research and development, supported by economic stability and
access to capital, fosters innovation and technological advancements for Sony PlayStation
products. Mitigating supply chain disruptions and managing raw material costs ensures
product availability and customer satisfaction. Adapting to changes in economic policies,
such as tax reforms and trade agreements, enables Sony to navigate regulatory environments
and minimize operational risks. Understanding labor market conditions facilitates effective
human resource planning and talent management strategies for Sony PlayStation. Taking into
account consumer debt levels and credit availability helps Sony forecast sales accurately and
tailor marketing efforts to target relevant consumer segments. By considering these economic
factors comprehensively, Sony PlayStation can optimize its operations, enhance market
competitiveness, drive innovation, and achieve sustainable growth in the dynamic gaming
industry landscape.

SOCIAL

1. Demographic Trends

Changes in demographics, such as age distribution, population growth, and household

composition, can significantly impact Sony PlayStation's target market and product demand.
Understanding these shifts helps Sony tailor its marketing strategies and product offerings to
align with the needs and preferences of different demographic segments.

2. Consumer Behavior

Social factors like consumer attitudes, values, and lifestyle choices play a crucial role in
shaping purchasing decisions. Sony PlayStation must stay attuned to changing consumer
preferences and adapt its products, services, and marketing campaigns accordingly to remain
relevant and appealing to its target audience.
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College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

3. Cultural Influences

Cultural norms, traditions, and values impact consumer perceptions of entertainment products
like gaming consoles. Sony PlayStation needs to consider these cultural differences to
develop culturally relevant content, localized marketing strategies, and inclusive gaming
experiences that resonate with diverse cultural backgrounds.

4. Technological Adoption

Social factors influence the adoption and use of technology, including gaming platforms and
digital services. Sony PlayStation must anticipate and leverage trends such as mobile gaming,
social media integration, and online gaming communities to enhance consumer engagement
and stay competitive in the rapidly evolving technological landscape.

5. Health and Wellness Trends

Increasing awareness of health and wellness can influence gaming habits and preferences.
Sony PlayStation may need to incorporate features promoting active gameplay,
wellness-focused content, or fitness-related experiences to appeal to health-conscious
consumers and align with evolving health trends.

6. Ethical and Environmental Concerns

Social responsibility and sustainability are important considerations for modern consumers.
Sony PlayStation's commitment to ethical practices, environmental sustainability, and social
impact can enhance brand reputation, build consumer trust, and foster long-term loyalty
among environmentally and socially conscious consumers.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

7. Mobile Gaming Trends

The rise of mobile gaming highlights the importance for Sony PlayStation to consider how to
provide immersive gaming experiences on mobile platforms. Developing mobile-friendly
gaming content and integrating cross-platform capabilities can cater to the preferences of
gamers who prefer gaming on their smartphones and tablets.

8. Inclusivity and Diversity

Social factors related to inclusivity, diversity, and representation in gaming content are
increasingly important. Sony PlayStation's efforts to promote diversity in game development,
inclusivity in gaming communities, and representation of diverse backgrounds can resonate
positively with a diverse consumer base and foster a more inclusive gaming environment.

9. Online Shopping Behavior

The shift towards online shopping and digital platforms has transformed how consumers
purchase and engage with gaming products. Sony PlayStation must adapt its distribution
channels, online presence, and digital marketing strategies to meet the expectations and
preferences of consumers who prefer shopping online for gaming products.

10. Consumer Behavior And Preferences

Sony PlayStation should prioritize enhancing the customer experience, understanding

evolving consumer preferences, and adapting its products and services accordingly. This
involves leveraging data analytics, consumer insights, and market research to stay agile,
responsive, and customer-centric in a dynamic market landscape.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

TOTAL OUTCOME
Understanding demographic trends, consumer behavior, and cultural influences allows Sony
to tailor marketing strategies to specific demographic segments, cultural backgrounds, and
consumer preferences, enhancing brand relevance. Anticipating technological adoption trends
and health/wellness considerations enables Sony to innovate and develop products that align
with evolving consumer needs, fostering brand loyalty. Addressing ethical and environmental
concerns, promoting inclusivity and diversity, and demonstrating social responsibility
enhance Sony PlayStation's brand reputation and resonate positively with consumers.
Adapting distribution channels, online platforms, and digital marketing strategies to online
shopping behavior, mobile gaming trends, and digital engagement preferences ensures Sony
remains competitive in the digital marketplace. Prioritizing consumer behavior analysis,
preferences, and the overall customer experience helps Sony stay customer-centric, fostering
positive relationships and driving business growth in the gaming industry.

TECHNOLOGICAL

1. Innovation and Product Development

Sony PlayStation's continuous innovation in gaming technology, including advancements in

graphics, virtual reality (VR), augmented reality (AR), and artificial intelligence (AI), is
essential for staying competitive. These factors influence product development and the
overall user experience, driving the need for cutting-edge technology in gaming consoles and
accessories.

2. Digital Distribution Platforms

The industry shift towards digital distribution platforms for games and content delivery has
revolutionized the gaming landscape. Sony PlayStation must adapt to these digital trends,
embrace online gaming communities, and integrate with streaming services to broaden its
audience reach and enhance user engagement through convenient digital experiences.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

3. Hardware and Console Development

Technological advancements in hardware components, processing power, and console

capabilities significantly impact the performance and features of Sony PlayStation consoles.
Staying ahead in hardware innovations ensures that Sony remains a frontrunner in delivering
immersive and high-performance gaming experiences to its users.

4. Mobile Gaming and Cross-Platform Integration

The increasing popularity of mobile gaming and the demand for cross-platform integration
present opportunities for Sony PlayStation to reach a broader audience across various
devices. Leveraging mobile gaming trends and seamlessly integrating cross-platform
capabilities can enhance user accessibility and enrich gaming experiences.

5. Cloud Gaming and Streaming Services

The emergence of cloud gaming and streaming services offers new avenues for Sony
PlayStation to expand its user base and provide on-demand gaming experiences. Sony can
leverage cloud technology and offer subscription-based services to attract a diverse audience
seeking flexible and accessible gaming solutions.

6. Cybersecurity and Data Protection

Ensuring robust cybersecurity measures and data protection protocols is crucial for Sony
PlayStation to safeguard user information, prevent cyber threats, and maintain trust with
consumers. Addressing cybersecurity risks and privacy concerns is essential in an
increasingly digital gaming landscape.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

7. Gaming Trends and User Behavior

Analyzing gaming trends, user behavior, and player preferences using data analytics and user
feedback can inform Sony PlayStation's game development strategies, content creation, and
marketing initiatives. Understanding user engagement patterns is vital for delivering
personalized gaming experiences.

8. Emerging Technologies

Keeping abreast of emerging technologies like 5G connectivity, blockchain, and immersive

gaming experiences can present new opportunities for Sony PlayStation to innovate and
differentiate its products. Embracing cutting-edge technologies can enhance gaming
performance and user satisfaction.

9. Augmented Reality (AR) and Virtual Reality (VR)

The adoption of AR and VR technologies in gaming offers immersive and interactive

experiences for players. Sony PlayStation can explore AR/VR integration in games,
accessories, and user interfaces to create innovative gaming experiences and attract
tech-savvy consumers.

10. Gaming Content Delivery

Technological advancements in content delivery systems, cloud gaming, and streaming

services impact how games are distributed and accessed by players. Sony PlayStation can
optimize content delivery networks, enhance streaming capabilities, and offer seamless
gameplay experiences across different devices, ensuring a smooth and enjoyable gaming
experience for users.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

TOTAL OUTCOME
Sony PlayStation's success lies in its continuous innovation, adaptability to digital trends, and
commitment to user experience and cybersecurity. By embracing cutting-edge technology,
such as digital distribution platforms and mobile gaming integration, Sony reaches a broader
audience and enhances engagement. The company's focus on hardware advancements,
personalized gaming experiences, and diverse revenue streams solidifies its position as an
industry leader. With a future-proofed strategy and a strong brand identity, Sony PlayStation
sets standards for innovation, market leadership, and sustained growth in the competitive
gaming industry.

Environmental Factors

1. Sustainable Practices

Embracing environmentally sustainable practices such as energy efficiency, waste reduction,

and eco-friendly packaging can enhance Sony PlayStation's corporate social responsibility
and appeal to environmentally conscious consumers. Implementing green initiatives and
promoting eco-friendly gaming products can contribute to a positive brand image and attract
eco-conscious gamers.

2. E-Waste Management

Managing electronic waste generated from gaming consoles, accessories, and devices is
crucial for Sony PlayStation's environmental impact. Implementing e-waste recycling
programs, promoting responsible disposal practices, and designing products with
recyclability in mind can minimize environmental harm and support sustainable resource
management.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

3. Carbon Footprint Reduction

Addressing the carbon footprint of gaming operations, manufacturing processes, and supply
chains is essential for Sony PlayStation to mitigate climate change impacts. Adopting
energy-efficient technologies, reducing greenhouse gas emissions, and investing in renewable
energy sources can help lower the company's environmental footprint and contribute to
environmental conservation efforts.

4. Product Life Cycle Assessment

Conducting product lifecycle assessments to evaluate the environmental impact of Sony

PlayStation's gaming products from production to disposal is essential. Assessing factors like
raw material sourcing, manufacturing processes, transportation emissions, and end-of-life
disposal can identify opportunities for environmental improvements and sustainable product
design.

5. Climate Change Adaptation

Adapting to the effects of climate change, such as extreme weather events, resource scarcity,
and environmental regulations, is critical for Sony PlayStation's long-term sustainability.
Developing climate change adaptation strategies, resilience plans, and environmental risk
assessments can help the company navigate environmental challenges and ensure business
continuity in a changing climate.

6. Renewable Energy Integration

Transitioning to renewable energy sources, such as solar, wind, or hydroelectric power, for
gaming operations, data centers, and manufacturing facilities can reduce Sony PlayStation's
reliance on fossil fuels and decrease carbon emissions. Investing in renewable energy
infrastructure and green energy solutions can support environmental sustainability goals and
reduce environmental impacts.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

7. Biodiversity Conservation

Promoting biodiversity conservation, habitat protection, and wildlife preservation initiatives

can demonstrate Sony PlayStation's commitment to environmental stewardship. Supporting
conservation projects, eco-friendly gaming partnerships, and biodiversity awareness
campaigns can contribute to biodiversity protection and ecosystem sustainability.

8. Resource Conservation

Efficient use of natural resources, such as water, energy, and raw materials, is essential for
minimizing Sony PlayStation's environmental footprint. Implementing resource conservation
measures, sustainable sourcing practices, and energy-efficient technologies can reduce
environmental impact and promote resource efficiency.

9. Supply Chain Sustainability

Ensuring environmental sustainability across the supply chain by partnering with

environmentally responsible suppliers, monitoring environmental performance indicators,
and promoting sustainable procurement practices can enhance Sony PlayStation's overall
sustainability efforts. Collaborating with suppliers committed to sustainability can drive
positive environmental outcomes and strengthen supply chain resilience.

10. Stakeholder Engagement

Engaging with stakeholders, including customers, employees, communities, and

environmental organizations, can foster dialogue, transparency, and collaboration on
environmental initiatives. Involving stakeholders in environmental decision-making,
sustainability projects, and environmental awareness campaigns can build trust, promote
environmental stewardship, and drive positive environmental change.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

TOTAL OUTCOME
Implementing sustainable practices such as energy efficiency, waste reduction, and
eco-friendly packaging enhances Sony PlayStation's corporate social responsibility and
appeals to environmentally conscious consumers. E-waste recycling programs and
responsible disposal practices help minimize environmental harm from electronic waste,
supporting sustainable resource management. Addressing the carbon footprint through
energy-efficient technologies and renewable energy integration contributes to mitigating
climate change impacts. Conducting product lifecycle assessments identifies opportunities for
sustainable product design and reduced environmental impact. Developing climate change
adaptation strategies ensures business continuity and sustainability in a changing climate.
Transitioning to renewable energy sources reduces reliance on fossil fuels and supports
environmental sustainability goals. Promoting biodiversity conservation initiatives
demonstrates environmental stewardship and contributes to ecosystem sustainability.
Efficient use of natural resources and sustainable sourcing practices minimizes environmental
footprint and promotes resource efficiency. Ensuring environmental sustainability across the
supply chain strengthens overall sustainability efforts and drives positive environmental
outcomes. Engaging stakeholders in environmental decision-making and awareness
campaigns fosters collaboration and promotes environmental stewardship throughout the
gaming industry.

Legal

1. Intellectual Property Protection

Ensuring robust protection of intellectual property rights, trademarks, and copyrights is

crucial for Sony PlayStation to safeguard its gaming content, software, and innovations.
Compliance with intellectual property laws and regulations is essential to prevent piracy,
infringement, and unauthorized use of Sony's proprietary assets.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

2. Regulatory Compliance

Adhering to gaming industry regulations, consumer protection laws, and data privacy
regulations is vital for Sony PlayStation to maintain legal compliance and uphold ethical
standards. Monitoring regulatory developments, licensing requirements, and industry
standards helps Sony navigate legal complexities and ensure adherence to legal obligations.

3. Data Protection and Privacy Laws

Complying with data protection laws, privacy regulations, and cybersecurity requirements is
essential for Sony PlayStation to protect user data, secure online transactions, and maintain
consumer trust. Implementing data privacy measures, encryption protocols, and data security
practices is critical to safeguard user information and prevent data breaches.

4. Consumer Rights and Product Safety

Upholding consumer rights, product safety standards, and quality assurance measures is
important for Sony PlayStation to deliver safe and reliable gaming products. Ensuring
compliance with consumer protection laws, product liability regulations, and safety
certifications can enhance consumer confidence and mitigate legal risks related to product
defects or safety issues.

5. Competition Laws and Antitrust Regulations

Abiding by competition laws, antitrust regulations, and fair trade practices is essential for
Sony PlayStation to promote market competition, prevent monopolistic practices, and ensure
a level playing field in the gaming industry. Avoiding anti-competitive behaviors, price-fixing
schemes, and unfair trade practices is crucial for legal compliance and market integrity.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

6. Online Gaming Regulations

Understanding and complying with online gaming regulations, age restrictions, and content
moderation guidelines is essential for Sony PlayStation to operate online gaming platforms
responsibly. Adhering to online gaming laws, community standards, and content rating
systems helps Sony maintain a safe and inclusive gaming environment for players of all ages.

7. Contractual Agreements and Licensing

Negotiating and managing contractual agreements, licensing deals, and intellectual property
rights contracts is critical for Sony PlayStation to establish legal partnerships, secure content
licenses, and protect commercial interests. Ensuring compliance with contract terms,
licensing agreements, and legal obligations is essential for maintaining business relationships
and intellectual property rights.

8. Labor Laws and Employment Regulations

Ensuring compliance with labor laws, employment regulations, and workplace standards is
essential for Sony PlayStation to uphold employee rights, workplace safety, and fair labor
practices. Adhering to labor regulations, employment contracts, and occupational health and
safety requirements fosters a positive work environment and legal compliance.

9. Digital Rights Management

Implementing effective digital rights management (DRM) strategies, anti-piracy measures,

and content protection technologies is crucial for Sony PlayStation to prevent unauthorized
use, distribution, and reproduction of gaming content. Ensuring compliance with DRM laws
and copyright protection regulations safeguards Sony's intellectual property rights and
revenue streams.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

10. Advertising and Marketing Regulations

Compliance with advertising regulations, marketing laws, and promotional guidelines is

important for Sony PlayStation to engage in ethical marketing practices and consumer
communication. Adhering to truth in advertising laws, marketing disclosure requirements,
and promotional standards ensures legal compliance and transparency in marketing
campaigns.

TOTAL OUTCOME
Ensuring legal and regulatory compliance is crucial for Sony PlayStation across various
aspects such as intellectual property protection, data privacy, consumer rights, competition
laws, and labor regulations. Compliance measures safeguard Sony's proprietary assets,
protect user data, ensure product safety, promote fair competition, maintain a positive brand
image, and foster ethical business practices. Adhering to these regulations and standards
contributes to a sustainable and responsible business environment for Sony PlayStation.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

BCG

BCG

Star Cash Cow

1. PlayStation 5 (PS5) 1. PlayStation 4 (PS4)

2. PlayStation Plus 2. PlayStation Plus
3. PlayStation Now
4. PlayStation Exclusives

Dogs Question Marks

1. PlayStation Vita 1. PlayStation VR

2. PlayStation TV 2. PlayStation Direct
3. PS4 Camera 3. Pulse 3D Wireless Headset
4. PlayStation Portable (PSP) 4. DualSense Wireless Controller
Accessories

STAR
● The PlayStation 5 (PS5) is the clear star in Sony Interactive Entertainment's portfolio.
It has high market growth due to strong demand and limited supply, with exclusive
titles driving its success.
● PlayStation Plus and PlayStation Now also fall into this category as they have high
market share and continue to grow, fueled by their subscription-based models and
ongoing innovations.
● PlayStation Exclusives contribute significantly to console sales and brand loyalty,
making them stars in Sony's portfolio.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

Cash Cow

● The PlayStation 4 (PS4) could still be generating significant revenue, especially from
software sales and PlayStation Plus subscriptions, despite being in the mature stage of
its lifecycle.
● PlayStation Plus, if considered separately from the PS5, can also be classified as a
cash cow due to its large subscriber base and steady revenue stream.

Dog

● The PlayStation Vita faced tough competition from Nintendo’s 3DS and had a limited
revenue due to lack of compelling exclusive titles, high price point, and ineffective
marketing.
● PlayStation TV and PS4 Camera generate a limited revenue due to use of niche,
underwhelming software support, and compatibility issues.
● Accessories for Sony's handheld gaming device, PSP. Faced declining demand with
the PSP's waning popularity, limited audience compared to home consoles, and
competition from third-party manufacturers.

Question Marks

● PlayStation VR has potential but may still be considered a question mark due to
ongoing competition and the need for continued investment in VR technology.
● PlayStation Direct, while showing promise in terms of direct sales and data insights,
may require further development to solidify its position.
● The Pulse 3D Wireless Headset and DualSense Wireless Controller are relatively new
additions to Sony's ecosystem, showing promise but still needing time to fully
establish themselves in the market.
 New Era University
College of Accountancy
9 Central Ave., New Era, Quezon City, 1107 Metro Manila

SUMMARY:

The PlayStation 5 (PS5) stands out as the star performer in Sony Interactive Entertainment's
portfolio, driven by high market growth, strong demand, limited supply, and exclusive titles.
PlayStation Plus and PlayStation Now also shine brightly with their high market share and
steady growth fueled by subscription models and ongoing innovations, contributing
significantly to Sony's success. In contrast, the PlayStation 4 (PS4) serves as a cash cow, still
generating significant revenue from software sales and subscriptions despite being in a
mature lifecycle stage. The PlayStation Vita, PlayStation TV, PS4 Camera, and PSP
accessories fall into the dog category due to limited revenue, niche markets, or declining
demand. PlayStation VR, PlayStation Direct, Pulse 3D Wireless Headset, and DualSense
Wireless Controller are question marks with potential but requiring further development and
market establishment.The matrix helps Sony PlayStation strategically analyze its product
portfolio by categorizing products based on their market growth rate and market share. This
categorization guides decision-making in resource allocation, product development
prioritization, revenue maximization, risk management, and market positioning. By
identifying stars, cash cows, dogs, and question marks within its portfolio, Sony can make
informed decisions to strengthen its market position, enhance brand strategy, and drive
sustainable growth.