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For over ten years at MuMe, we have been undertaking the development of
projects and products through the design laboratory, involving the formation of
teams, notable partnerships, and collaborations. Among the developments, we
have engaged in designing, developing, and engineering products, prototyping and
tooling, equipment/microarchitecture, as well as designing, developing, and
managing projects, interior design of spaces and identity, and staging/realizations.
The laboratory serves as the space for the creation and elaboration of projects with
the purpose of developing ideas through design. It is a space that enables the
experimentation and implementation of interdisciplinary projects through a
sensitive and rational development process. A necessary medium for crafting
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unique design solutions, always projecting towards the user or viewer in terms of
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their perception and usability.
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For some time now, and with experience in supporting social projects, we have DIGITAL
developed games and mobile applications with a social sense. These projects are HOME LAB VISION ME PRODUCT
developed in interdisciplinary groups that respond to the needs and design
opportunities of the Colombian context.
I consider it important to exchange spaces, time, but above all experiences that
allow design to continue, evolve, and engage with its time. This exchange enables
the mobilization of the spirit, which is why I seek other horizons that can teach me
and contribute to the creative process.
Every project arises from an initial vision, and that vision is decisive for the product or work
that is later conceived. In the appreciation lies the designer's essential ability: to
understand the various dimensions that come into play during the planning process. It is
seen, observed, and understood until a decision is made about which variables are relevant
or should prevail over others.
In this vision, the character of each author is manifested, and ideas find their foundation.
In this sense, the vision is our greatest working asset and is available to all endeavors in
good faith.
Creating real or virtual projects, whether permanent or ephemeral, by elaborating design
genuinely in their creation, and as a natural consequence of a professionalized development.
Designing with an awareness of the consequences and a commitment to the implications.
Building identity. Developing material culture.
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Creating in flexible processes where project alternatives multiply, ensuring that each work
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is ultimately a concrete, simple, and effective manifestation.
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Creatively developing based on the values of the 21st century, considering low DIGITAL
environmental impact and resource optimization.
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Creating new products and spaces exploring the public sense of design.
Transforming ideas into concrete and positive outcomes.
Thinking about the future and making it happen.
As an industrial designer, I stand out as a strategic, comprehensive, and interdisciplinary SPACES
professional with keen observational and problem-solving skills. I have experience in FURNITURE
different areas such as design, production, manufacturing, and planning.
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My approach is characterized by a critical and conscious analysis of the situation at hand,
prioritizing innovation and design thinking as differentiators. Collaborating with HOME LAB VISION ME PRODUCT
transdisciplinary teams enables me to generate solutions efficiently. I am consistently
committed to delivering an exceptional user experience through products, services, and
experiences. Additionally, I incorporate advanced project management skills, ensuring the
efficient and successful execution of initiatives that integrate design, innovation, and
strategic thinking.
My work goes beyond conventional design, aiming to positively impact the lives of
individuals and businesses, with a constant pursuit of solutions that promote excellence
and continuous improvement.
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The initiative employs didactic materials to sensitize students at C.E. San José de la
Montaña, Medellín, to the significance of peasant labor in Colombia. Seeking to instill a
historical and cultural understanding, the project aims to prompt reflection on the vital
aspect of food sovereignty. Presently, a concerning trend is observed – children and youth
in rural areas are losing interest in agricultural life. This shift is attributed to a lack of
reflective practices and understanding of the reasons behind their actions. By creating
awareness spaces, the project strives to bridge this gap, encouraging the community to
reflect on and appreciate the importance of their agricultural heritage for sustainable and
informed decision-making.
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YPF Components System
It is a versatile system of articulable components for service stations, adaptable to various
formats. Each enclosed unit functions individually or as a module, with simple installation to
adapt to different situations. The project focused on engineering for mass industrial
production, optimizing resources and processes. The design was based on principles of
long lifespan, high performance, airtightness, and visual clarity. Each component includes
an instructional manual to standardize installation in stations nationwide, promoting
efficiency and durability.
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YPF Components System: Update and Renewal.
Continuing with the identity project for YPF stations, an update is created, this time for
electric vehicle charging. Proposing a new morphology while adhering to the brand's new
guidelines.
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Modern ceiling fan is a perfect fusion of innovative design and efficient performance.
Every aspect has been carefully considered to offer a product that not only refreshes your
space but also adds a touch of modern sophistication. Elevate your lifestyle with our ceiling
fan, the essential piece for homes seeking the perfect blend of form and function
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Within packaging design, my focus shifts to captivating visual storytelling. Each box
becomes a meticulously crafted narrative, where form, color, and functionality converge in
a harmony that captivates. My expertise lies in transforming products into tangible
experiences, where the packaging not only protects but also communicates the essence of
the contents. Every design is a visual promise, an entry into the sensory experience that
awaits within. I package not just products but also stories, elevating the connection
between the consumer and the brand.
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Within packaging design, my focus shifts to captivating visual storytelling. Each box
becomes a meticulously crafted narrative, where form, color, and functionality converge in
a harmony that captivates. My expertise lies in transforming products into tangible
experiences, where the packaging not only protects but also communicates the essence of
the contents. Every design is a visual promise, an entry into the sensory experience that
awaits within. I package not just products but also stories, elevating the connection
between the consumer and the brand.
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Exploring the perfect fusion of style and comfort, my experience in designing casual sport
shoes transcends conventional limits. Each pair is a manifestation of innovation,
incorporating advanced technologies to deliver exceptional performance. Ergonomic soles
provide unparalleled support, while breathable materials maintain freshness throughout
the day. Contemporary aesthetics merge with functionality, creating footwear that not
only elevates urban style but also embraces versatility.
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I translated the unique essence of Havanna into every detail of their café provisions. From
cup holders embracing the warmth of each sip to napkin holders narrating elegance, each
tabletop element is an extension of the Havanna experience. Meticulously designed trays
not only serve but also tell stories of indulgence. Every item, a tribute to the art of savoring
a Havanna moment, blends function with aesthetics to create an environment where each
detail elevates the experience of coffee and sweet delights.
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Redefining the essence of wall heaters, our project blends traditional functionality with
contemporary aesthetics. These home heaters integrate sleek lines and modern materials,
transforming domestic spaces into cozy, avant-garde environments. A synthesis of
advanced technology and innovative design, they provide efficient warmth and a style
statement that harmonizes with modern homes. We turn thermal comfort into an elegant
experience, where functionality and fashion converge to create a warm and modern
ambiance
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Addressing the low integration of design in small local footwear businesses, our project
targets enhanced competitiveness in the Metropolitan Area of Medellín. Recognizing the
limited design culture and knowledge among managers, we aim to bridge this gap by
strategically incorporating design into organizational frameworks. Anticipating
multifaceted impacts, our approach extends beyond product differentiation, fostering local
production, internal organizational efficiency, diversification, and creating a collaborative
work environment. The project not only seeks to elevate the company's competitive edge
but also envisions broader positive influences on the external, internal, and social fabric of
the business and its community.
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Introducing DOGO, a groundbreaking service design project addressing abandoned dogs in
Medellín. The DOGO app facilitates meaningful connections by matching users with shelter
dogs based on lifestyle, preferences, and personalities, employing a Tinder-style interface.
Users create profiles, and dogs showcase behavior and personality, streamlining the
adoption process. This innovative approach aims to curb recidivism, promoting responsible
pet adoption and fostering lasting connections between humans and their ideal canine
companions in the city
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In the editorial realm, my portfolio houses diverse applications that transcend conventional
storytelling. Each project merges visual aesthetics with user experience, offering
innovative platforms to explore content. From digital magazines to interactive books,
every editorial application is a captivating immersion into stories that come to life. The
blend of intuitive design and dynamic visual elements redefines how we interact with the
written word, elevating the reading experience to new creative and functional heights.
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My collection of home furniture redefines functionality with style. Each piece blends
contemporary design with practical essence, creating a harmonious balance between form
and utility to enrich home space
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I explore the intersection between art and functionality with my line of home furniture.
Each piece is an expression of creativity and comfort, transforming everyday
environments into stylish and inviting spaces
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Showroom design for a leading DUREX in the manufacturing of glass tableware and
containers. My focus was on creating a space that not only showcased the products
impressively but also conveyed the brand's history and essence through every detail. From
the strategic arrangement of products to the selection of materials and appropriate
lighting, every aspect of the design was carefully planned to provide a memorable
experience for showroom visitors
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I designed the showroom for Cristalux glass containers. I focused on every detail to reflect
the excellence and quality of the brand, ensuring an unforgettable experience for visitors.
From product arrangement to lighting, each aspect was meticulously planned to convey
innovation and commitment to customer satisfaction
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The pizzeria's store design is inspired by the versatility of blue in various shades, evoking a
sense of freshness and tranquility. It merges with natural elements to create a cozy and
modern ambiance. Vibrant color palette is complemented by wooden details and plants,
adding warmth and texture to the space. This proposal aims to offer a unique culinary
experience, where customers can enjoy delicious pizzas in a visually appealing and relaxing
environment.
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The barber shop's design features a bold combination of yellow, white, and gray hues,
creating a vibrant yet sophisticated atmosphere. Yellow accents inject energy and warmth
into the space, while white and gray tones add a sense of modernity and refinement. Clean
lines and minimalist décor enhance the sleek aesthetic, promoting a sense of
professionalism and relaxation. This design concept aims to offer a contemporary
grooming experience, where clients can enjoy expert services in a stylish and welcoming
environment
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Havanna Café: A fusion of brand experience and the warmth of coffee. I designed these
exclusive venues for you to enjoy rewarding moments in a relaxed and welcoming
atmosphere. Immerse yourself in the charm of our products while indulging in the essence
of Havanna.
