BUSINESS

PLAN
Goa Science High School
Tagongtong, Goa Camarines Sur
2023 – 2024

Trisha Mae Malumbay

Lyka Mae Morada
Ryza Villaralvo
Emil Panganiban
Jairus Rivera
Carla Olidiles
 EXECUTIVE SUMMARY
Our business is Tuna Lumpia, we propose to make a small business that is budget-friendly.
A healthy take on the classic Lumpia is provided by Tuna Lumpia, which uses tuna as the primary
ingredient. Our business endeavor seeks to leverage the increasing need for wholesome, easily
accessible, and culturally appropriate food choices. We will provide this to all the people in our
community, the product is affordable so that everyone can afford it. We chose this business
because we believe it will benefit the younger generation and those who are close to students
and workers so they may have it as a lunch. Our tuna lumpia is the most delicious and affordable
product, yet it is made of high-quality raw materials. It is the combination of good quality raw
materials Tuna, Lumpia wrapper and cooking oil that result to detectable taste. Tuna lumpia is
just a simple as wrapping the banana q wrapper, some carrots, onion, garlic, celery, egg on it and
afterwards, frying it to cooking oil and finally it is ready to serve. Our product was supposed to
be just a plain lumpia, but with quality ingredients inside our product may have the capabilities
to kick- up to the top. With the nutrients and uniqueness of flavor that our product brings the
costumers will surely buy it for the first day, next day and ail the days to come. The quality of our
product will present a unique way of eating tuna lumpia. With the filling inside and those are
carrots, onion, garlic, celery, egg, it can surely give satisfaction to the customer. It is also a good
quality raw materials. We may add ketchup to make it more attractive and delicious. The price
of our tuna lumpia is Ten Pesos Only (P10) it is a pocket friendly budget. Beside the fact that our
product is of high quality and it also offer low and affordable price.

BACKGROUND AND HISTORY

As Filipinos, we used to eat lumpias whose main ingredient was ground pork, so we
made an alternative lumpia whose main ingredient was tuna, a new cousin that is new to them.
We ensure that our tuna lumpia is delicious and budget-friendly. Our goal is to transform the
Filipino food experience by providing a more wholesome and nutrient-dense option with our
Tuna Lumpia. Our dedication lies on serving our patrons with delectable, premium cuisine. Our
vision is to establish Tuna Lumpia as a beloved and iconic dish enjoyed by people. Our ambition
is for Tuna Lumpia to be a staple on menus in homes, restaurants, and food trucks all across the
world, associated with savory, nutritious, and culturally diverse food. We hope to share the
delight of tuna lumpia with future generations via our love of food, attention to quality, and
dedication to sustainability, while also promoting relationships and a passion for food. Our core
values are: first, we have quality; for our tuna lumpia, we go above and beyond to find the best,
freshest ingredients possible, so that every mouthful is brimming with nutrients and taste.
Second, innovation: we embrace innovation in recipe development, presentation, and
packaging to continuously enhance the appeal and accessibility of Tuna Lumpia to a diverse
audience. Lastly, sustainability: To secure the long-term survival of both our company and the
environment, we are dedicated to sustainability in the sourcing of seafood, waste reduction,
and support of nearby communities and ecosystems.

DESCRIPTION OF PRODUCTS
We offer a variety of delicious options centered around Tuna Lumpia, which is a famous Filipino
dish. Our Tuna Lumpia Rolls are made of tuna, veggies, and spices. They're perfect for a quick
snack and can be paired with rice as a lunch or breakfast. Businesses and event planners can
easily buy lots of tasty lumpia for big events and parties with our bulk Tuna Lumpia orders.
We're committed to providing delicious and healthy options for Filipino food lovers, busy
professionals, and students. We also want to promote the culinary heritage of the Philippines
and the benefits of sustainable seafood.

MARKETING DESCRIPTION
A wide variety of target consumers have been identified by our market research for Tuna
Lumpia. First of all, tuna lumpia's lean protein and omega-3 fatty acids appeal to health-conscious
consumers who value healthful food options. They also value its ease as a filling snack or supper.
Furthermore, Tuna Lumpia is enthusiastically embraced by Filipino food fans who have a strong
passion for their culture's cuisine due to its genuine flavors and creative takes on classic meals.
Tuna lumpia is a convenient and versatile dinner option that can be easily prepared for different
tastes in the family, making it a popular choice for busy professionals and families looking for
quick and easy meal solutions. Additionally, caterers and event coordinators appreciate our large
orders of tuna lumpia because we offer premium, customizable menu items for their customers'
events and gatherings. A number of encouraging trends and expansion prospects are also shown
by our market research. First of all, tuna lumpia's nutritional profile and simplicity of consumption
are a perfect match for the growing need for convenient, healthy food options. Moreover, the
increasing fascination with discovering other ethnic culinary traditions offers Tuna Lumpia a
chance to pique the interest of daring culinary aficionados. We are also committed to using
properly sourced tuna in our products, which aligns with the growing emphasis on sustainable
seafood consumption.

However, outside variables like laws and regulations, market conditions, and rivalry could have
an effect on how our firm is run. To effectively navigate these hurdles, it is imperative to maintain
compliance with food safety rules, adjust to variations in the economy, and keep an eye on
developments in the competition.

COMPETITION
Tuna Lumpia faces two main rivals: traditional lumpia sellers known for their pork-filled rolls,
and healthy snack vendors pushing nutritious options. Traditional lumpia sellers have loyal
customers but lack health appeal, while healthy snacks might not suit Filipino tastes. Tuna
Lumpia stands out by offering a healthier choice that still honors Filipino flavors. Other
competitors like fast-food joints and street vendors prioritize convenience over health and
quality. Tuna Lumpia shines by giving a nutritious option without sacrificing taste or cultural
authenticity. With its focus on quality, consistency, and Filipino heritage, it attracts health-
conscious eaters and those craving authentic snacks.

MARKETING STRATEGIES
To attract and boost sales for our Tuna Lumpia business, we will consider offering promotions
such as buy-one-get-one free deals, conducting free tasting, we will also use social media such
as Facebook, TikTok, and Instagram for marketing by showcasing appealing pictures or videos of
our Tuna Lumpia, and also collaborating with local establishments, encouraging customer
feedback, investing in appealing packaging, advertising in the community, and providing online
ordering options and delivering. These tactics can enhance visibility, attract new customers, and
foster customer loyalty. By combining these strategies with affordable pricing and high-quality
product, we can create a strong presence in the market, increase sales, and establish a loyal
customer base for our delicious and budget-friendly Tuna Lumpia.

MANUFACTURING PLANS
Make sure we have enough lumpia wrappers, canned tuna, eggs, veggies like garlic, onion,
carrots, and celery, as well as seasoning like pepper, oyster sauce, and cooking oil.
Ensure all the kitchen tools we need, like mixing bowls, knives, cutting boards, frying pans, and
packaging materials, are ready.
Assign tasks to everyone involved, like preparing the filling, wrapping the lumpia, frying them,
and packaging them up.
Quality Control:
Keep an eye on the filling to make sure it's mixed well and tastes delicious.
Check that each lumpia is wrapped properly and sealed tightly.
Taste-test a few to make sure they're cooked perfectly and have the right flavor.
Cost Analysis:
So, for making 50 pieces of lumpia, we've figured out that it costs us a total of 226 pesos. That
covers everything we need, like the wrappers, canned tuna, eggs, veggies, and all the other
ingredients.
Knowing this total cost helps us understand how much each lumpia costs to make. It's like
knowing how much we spend on groceries for a big family dinner.
By keeping track of our expenses, we can make sure we're setting the right price for our lumpia
and making enough money to cover what we spent on making them. It's like balancing our
budget for the week to make sure we have enough money for everything we need.

FINANCIAL PROJECTIONS
Ingredient Costs:
Wrapper: 25 pesos
Century Tuna: 72 pesos
Egg: 14 pesos
Bawang (Garlic): 10 pesos
Sibulyas (Onion): 10 pesos
Carrots: 30 pesos
Paminta (Pepper): 5 pesos
Celery: 10 pesos
Oyster sauce: 10 pesos
Lana (Cooking oil): 25 pesos
Cornstarch: 15 pesos

Total Ingredient Cost:

Total = 25 + 72 + 14 + 10 + 10 + 30 + 5 + 10 + 10 + 25 + 15 = 226 pesos

Selling Price per Piece:

7 pesos

Financial Projection:
Total Revenue: 50 pieces * 7 pesos/piece = 350 pesos
Total Cost: 226 pesos
Profit: Revenue - Cost = 350 pesos - 226 pesos = 124 pesos
Summary:
Total Revenue: 350 pesos
Total Cost: 226 pesos
Profit: 124 pesos.
Based on the ingredient costs and selling price, if you make and sell 50 pieces of lumpia, you'd
earn 350 pesos in total. After accounting for the 226 pesos spent on ingredients, your profit
would be 124 pesos. So, for your effort and investment, you'd be making a profit of 124 pesos

FINANCIAL RATIOS

-LIQUIDY RATIOS:
CURRENT RATIO

CURRENT RATIO
CURRENT ASSETS
𝐶𝑈𝑅𝑅𝐸𝑁𝑇 𝑅𝐴𝑇𝐼𝑂 =
𝐶𝑈𝑅𝑅𝐸𝑁𝑇 𝐿𝐼𝐴𝐵𝐼𝐿𝐼𝑇𝐼𝐸𝑆
 370,000
𝐶𝑈𝑅𝑅𝐸𝑁𝑇 𝑅𝐴𝑇𝐼𝑂 =
165,000
𝐶𝑈𝑅𝑅𝐸𝑁𝑇 𝑅𝐴𝑇𝐼𝑂 = 2.17
QUICK RATIO
QUICK ASSETS
𝑄𝑈𝐼𝐶𝐾 𝑅𝐴𝑇𝐼𝑂 =
𝐶𝑈𝑅𝑅𝐸𝑁𝑇 𝐿𝐼𝐴𝐵𝐼𝐿𝐼𝑇𝐼𝐸𝑆

400,000
𝑄𝑈𝐼𝐶𝐾 𝑅𝐴𝑇𝐼𝑂 =
165,000

𝑄𝑈𝐼𝐶𝐾 𝑅𝐴𝑇𝐼𝑂 = 2.42

ACCOUNTS RECEIVEABLE TURNONER

NET CREDIT SALES
𝐴𝑅 𝑇𝑈𝑅𝑁𝑂𝑉𝐸𝑅 =
𝐴𝑉𝐸𝑅𝐴𝐺𝐸 𝑅𝐸𝐶𝐸𝐼𝑉𝐴𝐵𝐿𝐸𝑆
1,500,000
𝐴𝑅 𝑇𝑈𝑅𝑁𝑂𝑉𝐸𝑅 =
30,000
𝐴𝑅 𝑇𝑈𝑅𝑁𝑂𝑉𝐸𝑅 = 50

AGE RECEIVABLE

365
𝐴𝐺𝐸 𝑅𝐸𝐶𝐸𝐼𝑉𝐴𝐿𝐸 =
𝑅𝐸𝐶𝐸𝐼𝑉𝐴𝐵𝐿𝐸 𝑇𝑈𝑅𝑁𝑂𝑉𝐸𝑅
365
𝐴𝐺𝐸 𝑅𝐸𝐶𝐸𝐼𝑉𝐴𝐿𝐸 =
50
𝐴𝐺𝐸 𝑅𝐸𝐶𝐸𝐼𝑉𝐴𝐿𝐸 = 7.3

INVENTORY TURNOVER
COST OF FOOD SOLD
𝐼𝑁𝑉𝐸𝑁𝑇𝑂𝑅𝑌 𝑇𝑈𝑅𝑁𝑂𝑉𝐸𝑅 =
𝐴𝑉𝐸𝑅𝐴𝐺𝐸 𝐼𝑁𝑉𝐸𝑁𝑇𝑂𝑅𝑌
 2,500,00
𝐼𝑁𝑉𝐸𝑁𝑇𝑂𝑅𝑌 𝑇𝑈𝑅𝑁𝑂𝑉𝐸𝑅 =
1,000,000
𝐼𝑁𝑉𝐸𝑁𝑇𝑂𝑅𝑌 𝑇𝑈𝑅𝑁𝑂𝑉𝐸𝑅 = 2.5

CONTINGENCY PLANS
To mitigate potential challenges in meeting strategic goals for the Tuna Lumpia business,
contingency plans have been established to handle deviations from sales and financial targets.
A 10% negative deviation tolerance has been set for sales and returns on assets, with specific
actions planned if sales and returns on investment drop below 90% of projections.

1. Sales Challenges: In case of below-par sales, increase in-store promotions and consider
targeted advertising if needed.

2. Market Specific Issues: If sales in specific areas are low, engage local marketing specialists on
a commission basis to boost sales.

3. Financial Stability: Review accounts receivable procedures and monitor cash flow to ensure
financial health.

4. Profitability Concerns: Assess production and marketing costs, consider price adjustments for
specialty shops, and explore cost-saving measures and alternative distribution channels to
enhance profitability.
Subject: Endorsement for Tuna Lumpia

Dear Sir Patrick,

I am writing to express my enthusiastic endorsement for the Tuna Lumpia produced by our
business group. Having had the pleasure of experiencing this delectable culinary creation
firsthand, I am compelled to share my admiration for its exceptional taste, quality, and
innovation.

The Tuna Lumpia stands out as a delightful fusion of flavors, combining the freshness of tuna
with a harmonious blend of spices and herbs, all wrapped in a perfectly crispy wrapper. Each
bite offers a delightful symphony of textures and tastes, leaving a lasting impression on the
palate.

Moreover, I am deeply impressed by our team’s commitment to using sustainably sourced

tuna, ensuring not only superior taste but also environmental responsibility. This dedication to
ethical sourcing resonates strongly with today's conscientious consumers and further enhances
the appeal of the product.

As a entrepreneur with our team, I am confident in recommending Tuna Lumpia to both

culinary enthusiasts and discerning food aficionados alike. Its exceptional quality and exquisite
flavor profile make it a standout choice for any occasion, whether as a delightful appetizer or a
star attraction at any dining event.

In conclusion, it is with great pleasure that I extend my endorsement for our group’s Tuna
Lumpia. I have no doubt that it will continue to captivate and delight consumers with its
unparalleled taste and commitment to excellence.

Sincerely,

Tuna Lumpia Company

 PRODUCT LABEL

Team Resume:
Name: Malumbay, Trisha Mae O.

Address: Panday St., Goa, Camarines Sur

Cp: 09771297245

Experience: N/A ( Student)

Education: Senior High School ( STEM)

Skills: Cooking, Dancing, and Singing

Name: Morada, Lyka Mae C.

Address: Bagumbayan Pequeño , Villa Peña Subd, Goa, Camarines Sur.

Cp:09101992081

Experience: N/A ( Student)

Education: Senior High School ( STEM)

Skills: Can play instruments and cooking.

Name: Villaralvo, Ryza C.

Address: Pinaglabanan , Goa, Camarines Sur.

Cp:09518800613

Experience: N/A ( Student)

Education: Senior High School ( STEM)

Skills: Cooking

Name: Rivera, Marc Jairus P.

Address: Barangay Bagumabayan Grande St

Cp: 09380405816

Experience: N/A ( Student)

Education: Senior High School ( STEM)

Skills: Cooking

Name: Panganiban Emil E.

Address: Zone 5, Matacla , Goa, Camarines Sur.

Cp: 09454150903

Experience: N/A ( Student)

Education: Senior High School ( STEM)

Skills: Cooking and Computer Skills

Name: Carla Armea Olidiles

Address: Sta. Maria Presentacion Camarines Sur

Cp: 09959107501

Experience: N/A (Student)

Education: Senior High School (STEM)

Skills: Can cook and customer service skills