Here are the 12 tips the speaker gives to improve your LinkedIn profile:

1. **Turn off profile updates:** Prevent annoying your connections with constant notifications
about your profile changes.

2. **Customize your LinkedIn URL:** Make it easier for people to find you and add it to your resume.

3. **Choose a professional profile picture:** Use a recent headshot where your face is clearly visible
and you are smiling.

4. **Write an engaging headline:** Make it a single sentence that includes your job title and the
value you bring to potential employers.

5. **Write a compelling about section with keywords:** Optimize it with relevant keywords to boost
your ranking and visibility to recruiters.

6. **Skills and endorsements matter:** Add relevant skills and get at least five endorsements for
each to fully utilize your skill section.

7. **Leverage your featured section:** Highlight significant work you've done, like portfolio
websites, apps, open source contributions, articles, or LinkedIn posts.

8. **Fill your experience and education section:** List your work experience starting with your most
recent position, and add your education history.

9. **Showcase your projects and certificates:** Include personal projects, open source
contributions, and relevant certificates.

10. **Expand your network:** Connect with people in your field, including recruiters, software
engineers, and professionals at companies you're interested in.

11. **Create content:** Share valuable content that adds value to other people's lives, inspires
them, and helps them improve.

12. **Stay updated regularly:** Update your profile as you gain new skills or experience, and turn on
the "open to work" feature if you're actively looking for a job.

Here are the possible points the speaker makes about each tip, broken down for clarity:

**1. Turn off profile updates:**

* **How:** Go to "Settings and Privacy," then "Visibility," then "Visibility of your LinkedIn Activity."
Turn off "Share profile updates with your network."

**2. Customize your LinkedIn URL:**

* **Why:** Makes it easier for people to find you and add it to your resume.

* **How:** Go to your profile page, click the pencil icon under "Edit your custom URL," and
customize it to include your name.

**3. Choose a professional profile picture:**

* **Why:** LinkedIn is a professional platform, so your profile picture should reflect that.

* **How:** Use a recent headshot where your face is clearly visible and you are smiling. You can use
a website like PFP Maker to generate professional-looking options from your existing photos.

**4. Write an engaging headline:**

* **Why:** It's one of the first things people see when they come across your profile.

* **How:** Make it a single sentence that includes your job title and the value you bring to potential
employers. Avoid generic phrases and focus on specific details about your role and skills.

**5. Write a compelling about section with keywords:**

* **Why:** Optimizing it with relevant keywords can boost your ranking and visibility to recruiters.

* **How:** Review job descriptions for the roles you're interested in, identify keywords, and
incorporate them into your about section. Write three to four concise paragraphs that reflect your
professional journey.

**6. Skills and endorsements matter:**

* **Why:** LinkedIn ranks you based on the skills you list, and only skills with at least one
endorsement are counted.
* **How:** Identify five skills based on the jobs you're looking for, add them to your profile, and ask
colleagues, friends, family, or classmates to endorse you.

**7. Leverage your featured section:**

* **Why:** It can make a positive impression on recruiters or anyone viewing your profile.

* **How:** Highlight significant work you've done, like portfolio websites, apps, open source
contributions, articles, or LinkedIn posts. Add links to your work.

**8. Fill your experience and education section:**

* **Why:** It provides a comprehensive overview of your professional background.

* **How:** List your work experience starting with your most recent position, and add your
education history. Use bullet points to describe projects you've worked on, quantify your
contributions with metrics and data, and include relevant technologies and keywords.

**9. Showcase your projects and certificates:**

* **Why:** It demonstrates your skills and experience beyond your formal work history.

* **How:** Include personal projects, open source contributions, and relevant certificates. Provide
links to your code repositories and describe your role in the projects.

**10. Expand your network:**

* **Why:** A strong network can help you discover more job opportunities and get referrals.

* **How:** Connect with people in your field, including recruiters, software engineers, and
professionals at companies you're interested in. Follow thought leaders in your field and share
interesting articles with your network.

**11. Create content:**

* **Why:** It can reach more people than your entire network and bring in more opportunities.

* **How:** Share valuable content that adds value to other people's lives, inspires them, and helps
them improve.
**12. Stay updated regularly:**

* **Why:** It ensures your profile is accurate and reflects your current skills and experience.

* **How:** Update your profile as you gain new skills or experience. Turn on the "open to work"
feature if you're actively looking for a job.