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Durex: Premium Sexual Wellness Products

Durex offers a range of sexual health products, including condoms, lubricants, and sex toys, emphasizing protection, pleasure, and safety. The brand is globally recognized for its quality and provides extensive support services and attractive packaging. Durex employs various marketing strategies and has a strong distribution network to ensure product accessibility.

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32 views2 pages

Durex: Premium Sexual Wellness Products

Durex offers a range of sexual health products, including condoms, lubricants, and sex toys, emphasizing protection, pleasure, and safety. The brand is globally recognized for its quality and provides extensive support services and attractive packaging. Durex employs various marketing strategies and has a strong distribution network to ensure product accessibility.

Uploaded by

Nguyễn Thị Thời
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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1.

Core Benefits:
 Protection: Prevention of pregnancy and sexually transmitted diseases (STDs).
 Enhanced pleasure: Providing an enjoyable sexual experience for both partners.
 Safety: High-quality materials, rigorously tested.
 Comfort: Offering a variety of sizes and styles to suit diverse needs.
2. Specific Products:
 Durex condoms: Thin, durable, available in various types with different features such as
ribs, studs, flavors, etc.
 Durex lubricants: Enhance pleasure and reduce friction.
 Durex sex toys: Offer new and exciting experiences for sexual life.
3. Quality:
 Durex uses high-quality materials, ensuring safety for users.
 Products are manufactured following modern processes, meeting international
standards.
 Durex has a team of experienced and dedicated experts.
4. Packaging:
 Durex packaging is designed to be attractive, elegant, and eye-catching.
 Packaging provides complete product information, facilitating easy selection for
customers.
 Packaging is discreet, preserving product quality.
5. Brand:
 Durex is the most famous condom brand worldwide.
 Durex is trusted by millions of people globally.
 Durex is highly regarded for its quality, safety, and effectiveness.
6. Support Services:
 Durex provides online and phone consultation services.
 Durex has a website and social media platforms that provide useful information on safe
sex.
 Durex organizes promotional and customer appreciation programs.
7. Complementary Products:
 Durex offers complementary products such as lubricants, feminine hygiene products,
etc.
 Complementary products help enhance the effectiveness and safety of condom use.
8. Marketing:
 Durex utilizes various marketing channels such as TV, newspapers, internet, and social
media.
 Durex regularly launches creative marketing campaigns that attract customer attention.
 Durex sponsors sports and cultural programs.
9. Shipping:
 Durex has a widespread distribution network, making it easy for customers to purchase
products.
 Durex offers home delivery service.
10. Installation:
 Durex condoms are easy to use.
 Durex provides detailed instructions on the product packaging.
11. Repair:
 Durex does not provide product repair services.
 Durex has a policy for exchanging defective products.
12. Product Levels:
Based on the "Product Level Model," Durex offers the following product levels:
 Core benefits: Protection, pleasure enhancement, safety, comfort.
 Specific products: Condoms, lubricants, sex toys.
 Expected products: High quality, safe, effective.
 Augmented products: Attractive packaging, good support services.
 Potential products: Comprehensive sexual solutions to meet diverse customer needs.

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