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Module 1 - Intro

The document discusses business communication, providing an overview of key topics including challenges in the workplace, verbal and nonverbal communication, myths about workplace writing, differences between business and school writing, audiences, purposes of business writing, and a framework for effective business writing called PAIBOC.

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Kharisma Aprilia Sholekhah
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51 views13 pages

Module 1 - Intro

The document discusses business communication, providing an overview of key topics including challenges in the workplace, verbal and nonverbal communication, myths about workplace writing, differences between business and school writing, audiences, purposes of business writing, and a framework for effective business writing called PAIBOC.

Uploaded by

Kharisma Aprilia Sholekhah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PPT

Module 1

Business
Communication,
Management, and
Success

McGraw-Hill/Irwin ©2007, The McGraw-Hill Companies, All Rights Reserved.


1-1

Business Communication,
Management, and Success
¨To learn how to
§ Begin to develop effective
messages.
§ Think creatively.
1-2

Business Communication,
Management, and Success
Start by answering these questions:
§ Will I really have to write?
§ Don’t I know enough about
communication?
§ What do I need to know about my
audience(s)?
1-3

Business Communication,
Management, and Success
Start by answering these questions:
§ Now that I have my analysis, what
do I do with it?
§ What if my audiences have different
needs?
§ How do I reach my audience(s)?
1-4

Workplace Communication
Challenges
¨ 40 million people in the U.S. alone have
limited literacy skills, including some
college graduates.
¨ States spend more than $220 million
annually on remedial writing programs for
employees.
¨ Corporations may spend $3.1 billion
annually to fix problems from writing
deficiencies.
¨ The cost is $22.13 per page for a typical
letter.
1-5

Verbal and Nonverbal


Communication
¨Verbal Communication
§ Face-to-Face/Phone Conversations/Meetings
§ E-mail/Voice-Mail Messages
§ Letters, Memos, and Reports
¨Nonverbal Communication
§ Pictures/Company Logos
§ Gestures/Body Language
§ Who Sits Where/How Long a Visitor is Kept
Waiting
1-6

Myths About Workplace Writing

¨Secretaries will do all my writing.

¨I’ll use form letters or templates


when I need to write.

¨I’m being hired as an accountant,


not a writer.

¨I’ll just pick up the phone.


1-7

Business and School Writing

Differ based on
§ Purpose.
§ Audience.
§ Information.
§ Organization.
§ Style.
§ Document design.
§ Visuals.
1-8

Internal and External Audiences

¨Internal
§ Subordinates
§ Supervisors
§ Peers
¨External
§ Customers/Stockholders
§ Unions/Government Agencies
§ Press/General Public
1-9

Basic Purposes

¨Workplace writing can have one


or more of these basic purposes:
§ To inform.
§ To request or to persuade.
§ To build goodwill.
1-10

Good Business Writing

¨Is clear.
¨Is complete.
¨Is correct.
¨Builds goodwill.
¨Saves the reader’s time.
1-11

PAIBOC

P What are your purposes in


writing?

A Who is (are) your audiences?

I What information must your


message include?
1-12

PAIBOC

B What reasons or reader


benefits can you use to support
your position?

O What objections can you


expect your reader(s) to have?

C How will the context affect


reader response?

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