Digital Marketing Fundamental

Question 1
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which of the following is NOT an example of outbound marketing?

Content marketing
61%377
Email spamming
10%60
Cold calling
16%102
All of the above
13%80
Total Responses: 619

Question 2
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
True or False? You can pursue a career as a Mobile Marketing Specialist in the
digital professional world.

True
93%569
False
7%43
Total Responses: 612

Question 3
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which one of these is NOT an example of Traditional Marketing?

Radio
3%20
Social Media Marketing
95%587
Billboards
1%4
None of the above
1%4
Total Responses: 615
Question 4
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
According to Internet Worlds Stats, Internet penetration across the world is?

60%
9%56
39.9%
3%19
62.9%
69%424
None of the above
18%113
Total Responses: 612

Question 5
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which of the following is NOT an example of a digital marketing method?

Social media
2%12
Radio
93%566
Email
0%0
None of the above
5%31
Total Responses: 609

Question 6
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
True or False? Traditional Marketing helps you reach your target audience by
using various offline advertising and promotional methods.

True
90%547
False
10%63
Total Responses: 610

Question 7
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which of the following is not a benefit of Digital Marketing?

Businesses can connect with their customers

1%6
It is more permanent as its on radio channels
89%545
Allows you to track and monitor your campaign
3%19
All of the above
6%39
Total Responses: 609

Question 8
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Select the correct benefits of a Chatbot

Saves time and money

13%78
Faster customer service
36%218
Can solve complex customer queries
8%47
All of the above
44%265
Total Responses: 608

Question 9
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Digital Marketing promotes products and services by using digital channels such
as what?

Billboards
1%6
Website
7%42
Social Media
58%353
All of the above
34%204
Total Responses: 605

Question 10
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
True or False? Content Marketing is the act of sending a commercial message,
typically to a group of people, using email.

True
43%259
False
57%342
Total Responses: 601

Question 11
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
A fitness app wants to reach a large number of potential users through online
ads. Which aspect of digital marketing is the app focusing on?

Relevance
9%51
Credibility
5%29
Reach
85%507
None of the above
2%12
Total Responses: 599

Question 12
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which aspect of digital marketing should the brand prioritize?

Conversion
16%93
Credibility
63%379
Personalisation
16%95
None of the above
5%30
Total Responses: 597

Question 13
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What is the ultimate goal of digital marketing for a sustainable fashion brand?

Driving conversions to make more sales

63%371
Personalising marketing messages for each customer
13%77
Creating content that is widely shared
18%104
None of the above
7%40
Total Responses: 592

Question 14
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which aspect of digital marketing is crucial for achieving this?

Conversion
18%108
Personalisation
58%346
Analytics
16%93
None of the above
8%46
Total Responses: 593

Question 15
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Why is it important for the e-commerce store to adopt an omnichannel approach
in its digital marketing strategy?

To create a seamless customer experience across multiple channels

65%381
To focus on building trust and credibility with customers
10%58
To reach a large number of potential customers
23%134
None of the above
3%15
Total Responses: 588
INTRODUCTION TO SOCIAL MEDIA 4.0 NG

Question 1
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What are the benefits of Social Media Marketing?

Connects you with your local audience

17%99
Generates exposure for businesses
44%260
Reduction in marketing expenses
31%184
None of the above
8%49
Total Responses: 592

Question 2
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which one of these is a mobile-based photo app that allows you to take a picture
with your phone camera. Select the correct answer.

Instagram
91%533
Youtube
0%1
Twitter
1%3
All of the above
8%47
Total Responses: 584

Question 3
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What is the number of daily users on Facebook? Select the correct answer.

1.8 million
8%46
3 million
9%54
1.8 billion
65%383
None of the above
18%105
Total Responses: 588

Question 4
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
LinkedIn allows you to________?

Share pictures and music

1%6
Clarify what your business stands for
70%408
Boost engagement on the internet
6%38
None of the above
23%134
Total Responses: 586

Question 5
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
The four components of Community Management are Monitoring, Engaging,
Moderating and________?

Measuring
69%404
Maintaining
10%61
Evaluating
16%93
All of the above
4%26
Total Responses: 584

Question 6
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What is an advantage of having a Community Management Plan?

Effectively managing customer complaints

7%43
Being more responsive to comments and messages
11%65
Being able to turn customers into loyal fans
6%35
All of the above
75%439
Total Responses: 582

Question 7
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which one of these is NOT a description of an Influencer?

A condition of fame & public recognition

32%184
Power to affect others’ purchasing decisions
12%70
A following in a distinct niche
23%134
None of the above
33%188
Total Responses: 576

Question 8
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
In order to verify your Instagram account, you have to______?

Have a new account

3%15
Have a Facebook account
6%33
Add identity & supporting information
83%479
All of the above
9%50
Total Responses: 577

Question 9
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
The R in S.M.A.R.T stands for______?

Realistic
83%476
Reliable
4%25
Readiness
3%17
None of the above
9%53
Total Responses: 571

Question 10
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Social Media Analytics helps you to________?

Improves your ROI

90%515
Focus on one platform
3%15
Create jobs
0%2
None of the above
7%43
Total Responses: 575

Question 11
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Why is content scheduling important in social media management?

To ensure consistent posting on social media platforms

91%519
To gather insights on customer sentiment
2%10
To select the most appropriate social media platforms
3%18
To create engaging posts and videos
4%21
Total Responses: 568

Question 12
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which tool can be used for social listening and keyword alerts?

Mention
80%455
Buffer
10%57
Twitter
1%7
Google Analytics
9%52
Total Responses: 571

Question 13
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What is the benefit of monitoring industry trends in social media management?

To foster a sense of community

3%17
To identify customer demographics and preferences
8%43
To create engaging posts and videos
3%17
To stay updated and make informed decisions for content strategies
86%491
Total Responses: 568

Question 14
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What goals should you select that are consistent with business objectives?

Smart Goals
42%235
Measurable Goals
12%65
Realistic Goals
13%71
Social Media Marketing Goals
34%194

3: DIGITAL STRATEGY 4.0 NG

Question 1
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
True or False? A social media strategy summarizes everything you plan to do
and hope to achieve on social media.
True
97%346
False
3%12
Total Responses: 358

Question 2
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
You build a digital marketing strategy by________?

Building your buyer persona

56%196
Assessing your existing marketing channels
21%75
Creating business cards
1%2
All of the above
22%78
Total Responses: 351

Question 3
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
Which of the following are NOT owned media?

Website
3%12
Display ads
83%289
Blogs
4%15
All of the above
9%31
Total Responses: 347

Question 4
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
True or False? A Community Manager must establish a strategy and goals
focused on the company’s social media.

True
89%310
False
11%38
Total Responses: 348

Question 5
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
Social media strategy goals include___________?

Saving time on ROI

3%12
Growing your audience
55%189
Trending on social media
1%4
All of the above
41%141
Total Responses: 346

Question 6
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
Which one of these best describes reach?

The number of clicks on your content

16%55
The most hashtags associated with your brand
3%9
The number of unique users who saw your post
73%249
None of the above
9%30
Total Responses: 343

Question 7
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
True or False? Content strategy is the transformation of business goals into a
plan that uses content as the means of achieving those goals.

True
89%308
False
11%37
Total Responses: 345
Question 8
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
Which of the following is the most consumed type of content?

Images
8%28
Blogs
3%11
Videos
87%301
None of the above
1%5
Total Responses: 345

Question 9
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
What does AIDA stand for?

Awareness, Interest, Design, Action

19%66
Attention, Interest, Desire, Action
69%237
Attention, Information, Desire, Achievement
6%20
None of the above
6%20
Total Responses: 343

Question 10
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
True or False? An influencer is responsible for managing and developing a
brands online community.

True
18%63
False
82%280
Total Responses: 343

Question 11
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
Why is it essential for a business to have a digital marketing strategy?

To achieve short-term marketing goals

5%16
To communicate with current customers
2%7
To carefully select online marketing channels
6%22
To achieve specific digital marketing goals
87%299
Total Responses: 344

Question 12
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
What role do online marketing channels play in a digital marketing strategy?

They support short-term marketing campaigns

3%10
They help gain a competitive advantage over rivals
7%25
They contribute to achieving specific digital marketing goals
60%206
All of the above
30%101
Total Responses: 342

Question 13
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
A new fashion brand wants to establish its presence in the industry and build
credibility. What is the best type of media to introduce the brand

Owned media
59%202
Paid media
22%74
Earned media
18%61
None of the above
1%5
Total Responses: 342

Question 14
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
A company is looking to engage its social media followers and build strong
customer relationships. Which type of media should they focus on?

Owned media
55%187
Paid media
19%63
Earned media
25%84
None of the above
1%5
Total Responses: 339

Question 15
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
Which paid media example allows businesses to pay only for actual leads
generated?

Display Ads
25%83
Social Media Advertising
36%120
Search Engine Marketing
35%119
None of the above
5%16
Total Responses: 338

TEST 4: INTRO TO CONTENT MARKETING 4.0 NG

Question 1
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
Content Marketing is the process of ___ content

Planning
22%119
Creating
38%200
Selling
8%42
All of the above
32%172
Total Responses: 533

Question 2
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
In the context of email marketing, what does "content" encompass?

Any form of text, regardless of its relevance.

9%46
Only promotional offers and discounts.
2%12
The overall design and layout of your emails.
6%31
A mix of valuable information, promotions, and updates.
83%442
Total Responses: 531

Question 3
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
Storytelling is useful in your marketing campaign because

Stories grab and maintain attention

65%342
Stories include a lot of facts
3%15
Stories touch our emotions and engage us
30%155
None of the above
2%13
Total Responses: 525

Question 4
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
Digital audio files that are made available for downloading to a mobile
device or computer

Facebook Live
0%1
Podcast
94%494
Reel
2%9
None of the above
4%23
Total Responses: 527

Question 5
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
A health and wellness brand wants to attract & engage its target audience
through online content. What is the primary focus of content marketing

Building relationships with influencers.

19%99
Promoting products and services
39%201
Post more content on SOcial Media.
31%160
None of the above.
12%61
Total Responses: 521

Question 6
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
Infographics are not helpful for when you want to __________________?

Compare things between different groups

28%145
Explain a complex process
20%103
Raise awareness about an issue or cause
21%106
None of the above
31%162
Total Responses: 516

Question 7
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
Video Content is an effective way to_________________?

Connect with your audience

74%382
Showcase your new long video
1%6
Build deeper relationships
6%32
All of the above
18%93
Total Responses: 513

Question 8
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
What are podcasts primarily designed to do?

Provide free music downloads.

1%3
Create digital video files for mobile devices.
5%24
Share entertaining, educational, or inspiring audio content.
94%481
Generate revenue through advertising.
1%5
Total Responses: 513

Question 9
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
The goal of your email subject line should be to?

Entice people to open your email

10%53
Entice people to read your email
3%15
Entice people to open, read and act on your email
84%428
None of the above
3%14
Total Responses: 510

Question 10
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
When crafting your email marketing strategy, what crucial initial step
involves defining the purpose you achieve?
Deciding the best time to send emails.
3%13
Identifying what you want to achieve with email marketing
93%473
Exploring different email platforms.
2%9
None of the above.
2%11
Total Responses: 506

Question 11
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
How can content help in driving traffic to the e-commerce store's website?

By using influencers to promote the products

7%35
By establishing the brand's authority through valuable content
49%243
By creating consistent and engaging content on social media
40%202
None of the above
4%20
Total Responses: 500

Question 12
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
What is the primary purpose of using content marketing in a digital
marketing agency's strategy?

To attract influencers to work with the agency

2%9
To reach a wider audience through social media posts
38%191
To educate and engage customers about digital marketing services
54%272
None of the above
6%30
Total Responses: 502

Question 13
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
Which tool can you use to get keyword ideas for your content marketing?
AnswerThePublic
6%31
Quora
8%38
Help Me Write.co
5%25
Ubersuggest
81%403
Total Responses: 497

Question 14
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
How can you make your audience feel seen and heard through your
content?

Focus on ideas that come from your competitors.

1%5
Use trending topics as the main content theme.
8%37
Create content based on popular discussions on Quora.
6%31
Incorporate content that addresses their specific wants and needs.
85%418
Total Responses: 491

Question 15
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
What method did Kagiso from use to improve Sneaker Kings' website
visibility?

Adding irrelevant images to the website.

3%16
Replicating content from top competitors.
7%33
Using keywords and phrases identified from competitors.
84%417
Removing all local information from the website.
6%30
Total Responses: 496
TEST 5: PAID ADVERTISING 4.0 NG

Question 1
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What does PPC stand for?

Pay-per-click
99%249
Pay-per-content
0%1
Product-per-click
1%2
None of the above
0%0
Total Responses: 252

Question 2
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What is the fundamental payment model in PPC (pay-per-click) marketing?

Advertisers pay a fixed amount per ad impression.

7%17
Advertisers pay based on the number of social media likes
2%4
Advertisers pay only when users click on their ads.
90%224
Advertisers pay for each email generated from the ad
2%4
Total Responses: 249

Question 3
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
This is a targeting option that allows advertisers to reach precise
audiences based on location, demographics, interests, and behaviors

Lookalike audience
8%20
Core audience
61%152
People on Facebook
18%44
All of the above
14%34
Total Responses: 250

Question 4
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
True or False? Slideshows make it easier for advertisers to create video
ads from still images

True
91%227
False
9%22
Total Responses: 249

Question 5
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
All adverts share two common goals, choose the one that is not applicable

To influence consumers
7%18
Convert them into customers
9%23
To track your search results
73%183
None of the above
10%25
Total Responses: 249

Question 6
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What is the key element that ad groups are centered around?

Budget allocation.
5%12
Geographic location.
6%16
A specific set of keywords.
75%187
The type of ads used.
14%34
Total Responses: 249

Question 7
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
How can PPC marketing help an online e-commerce store like "Sneaker
Kings"?

By offering free products to customers.

0%1
By providing product reviews on social media.
4%10
By charging customers for clicks on their ads.
8%20
By driving traffic to the store, increasing sales, and raising brand awareness.
87%216
Total Responses: 247

Question 8
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
True or False? Paid advertising is capturing users at the point of
purchasing or learning more about your product or services

False
23%57
True
77%191
Total Responses: 248

Question 9
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
True or False? Facebook is used by over three billion people every month

False
70%174
True
30%73
Total Responses: 247

Question 10
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
__________ is used to capture viewers' attention because it utilizes motion
and sound.

Carousel
9%23
Video
87%214
Collection
2%6
None of the above
1%2
Total Responses: 245

Question 11
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
In an online advertising campaign, what does an ad group consist of?

A single ad with multiple keywords.

12%30
Multiple ads with different targets.
9%23
Multiple keywords with the same target.
10%24
Multiple ads, keywords, and bids that share a budget and targeting
68%167
Total Responses: 244

Question 12
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which ad format is best for displaying engaging imagery and copy?

Videos
8%19
Carousels
28%68
Slideshow
26%64
Image
39%95
Total Responses: 246

Question 13
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which match type allows ads to appear on searches related to the keyword,
even if the search doesn't include the exact keyword terms?

Broad match
75%183
Phrase match
15%36
Exact match
6%15
Hybrid match
4%11
Total Responses: 245

Question 14
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which ad format reduces the need for video production time and
resources?

Slideshow
58%142
Stories
16%38
Collection
13%31
Carousels
13%32
Total Responses: 243

Question 15
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What is the benefit of retargeting campaigns in paid advertising?

They target new and potential customers.

8%20
They exclusively reach users based on demographics.
3%7
They help increase brand awareness.
5%13
They focus on users who have previously interacted with the company's website or app.
83%200
TEST 6: DATA-LED DECISION MAKING 4.0 NG

Question 1
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
True or False? Data is a collection of facts that can draw conclusions as well as
make predictions and decisions.

True
95%282
False
5%14
Total Responses: 296

Question 2
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
This is the science of analyzing raw data to make conclusions about that
information

Data mining
10%30
Data management
5%15
Data analytics
85%250
Total Responses: 295

Question 3
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
The metric used to determine the number of people who visit your website and
leave immediately and without performing any action

Buying rate
1%2
Bounce rate
96%288
Conversion rate
3%9
Total Responses: 299

Question 4
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
CTR stands for...

Control-through rate
2%5
Click-through rate
97%292
Conversion-tap rate
1%3
Total Responses: 300

Question 5
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
These conversions are the number of anonymous website visitors who visit your
website. Select the correct answer.

Total conversions
25%74
Cost per conversion
47%141
Conversion-tap rate
28%82
Total Responses: 297

Question 6
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What information does the "Actions on Page" section in Facebook Analytics
provide?

Total views of your Facebook page.

8%22
Number of new likes on your page.
4%11
Total clicks on contact information and call-to-action button.
77%225
The number of times people hovered their mouse over page information.
12%35
Total Responses: 293

Question 7
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
True or False? Diagnostic analysis focuses more on what is likely going to
happen in the near term.

True
22%65
False
78%226
Total Responses: 291

Question 8
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
“Lerato weighs 85kgs” is an example of?

Quantitative data
93%271
Qualitative data
7%19
Total Responses: 290

Question 9
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Data collected through questionnaires, primarily based on individual or group
experiences regarding a particular phenomenon, is ...?

Observational data
2%5
Experimental data
4%11
A Survey
94%274
Total Responses: 290

Question 10
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
True or False? Data visualization refers to techniques used to communicate
insights from data through visual representation.

True
57%163
False
43%124
Total Responses: 287

Question 11
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which aspect of website visitors' behavior does Google Analytics NOT provide
information about?

Number of visitors to the website.

4%13
Location from where visitors are coming.
9%26
Number of social media followers.
72%209
Type of device visitors are using.
14%42
Total Responses: 290

Question 12
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What could a high bounce rate mean? Select all that apply...

Landing page is not properly optimised

60%172
An effective ad strategy
12%35
Misleading ad campaigns
17%50
A website with bad UX/UI
10%30
Total Responses: 287

Question 13
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Identify a most-likely correlation from the list below

Low CPC + relevant ad targeting

56%161
High CPC + irrelevant ads
19%54
High bounce rate + relevant content
15%43
Low reach + sufficient budget and audience
9%27
Total Responses: 285

Question 14
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What would cause a high abandoned cart rate?

A website well optimised for mobile

5%15
Complicated checkout process
35%100
Expensive products
41%117
Misleading ads
18%52
Total Responses: 284

Question 15
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What is the purpose of tracking user behavior using Google Analytics and
Facebook Analytics?

To reveal the personal details of website visitors.

2%5
To understand how users interact with your website or page
91%256
To create an exact list of all active users
3%8
To compare your website or page with competitor platforms.
5%13
Total Responses: 282
TEST 7: INTRODUCTION TO E-COMMERCE 4.0 NG

All of the above

4%7
Total Responses: 198

Question 4
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
How does an e-commerce site's scalability differ from that of a brick-and-mortar
store?

E-commerce sites require constant location changes.

1%1
E-commerce sites need larger physical premises.
1%2
E-commerce sites can scale product range and audience without changing location.
95%188
E-commerce sites are less flexible in adapting to customer requirements.
4%7
Total Responses: 198

Question 5
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What do trust seals on an e-commerce site indicate?

The site has a stylish design.

2%3
The site is affiliated with social media platforms.
11%21
The website is associated with third-party badges.
75%149
The site is exclusively for registered customers.
13%25
Total Responses: 198

Question 6
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which of these defines the sale of products in bulk, often to a retailer, that then
sells them directly to consumers.

Service
2%3
Retail
4%7
Wholesale
93%185
None of the above
2%3
Total Responses: 198

Question 7
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
True or False? Subscription refers to the collection of money from consumers to
raise the capital necessary to bring a product to market.

True
10%19
False
90%176
Total Responses: 195

Question 8
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which one of the following is NOT a way to get reviews?

Send free products

84%165
Send customer surveys
7%14
Ask for reviews
1%2
All of the above
8%15
Total Responses: 196

Question 9
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
This allows you to monitor all of your online orders & communicate the order
status to your customers at any point in time.

Confirmation email
9%17
Order number
11%21
Tracking number
77%150
None of the above
3%6
Total Responses: 194

Question 10
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which of the following is NOT an online payment method?

Snapscan
16%31
Speedpoint
46%90
Zapper
9%17
None of the above
30%58
Total Responses: 196

Question 11
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
How can e-commerce help build a brand for a business?

By offering in-person customer service.

12%24
By transforming a brick-and-mortar store into an online platform.
79%154
By providing physical store locations for customers.
1%2
By offering discounts and promotions.
8%15
Total Responses: 195

Question 12
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What allows e-commerce businesses to reach a global audience?

Online advertising
99%191
High store locations
0%0
Local advertising
0%0
Digital billboards
1%2
Total Responses: 193

Question 13
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
How has e-commerce become a flexible solution for both businesses and
buyers?

By saving businesses huge running costs on store locations, staff, and managing demand
67%128
By providing convenience for buyers to shop from their couch at home
28%53
By exchanging data or documentation via telephonic networks
2%4
By connecting a transaction-processing computer with a modified TV through a telephone
connection
4%7
Total Responses: 192

Question 14
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What advantage does an online store have over physical stores regarding
availability?

Online stores are open all day, every day.

88%169
Online stores offer extended hours on weekends.
3%5
Physical stores have a global reach.
1%1
Online stores have flexible closing times.
9%17
Total Responses: 192

TEST 8: WEB CONTENT MANAGEMENT SYSTEMS 4.0 NG

Question 1
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
True or False? A website is a collection of related web pages under a single
domain name.

True
98%176
False
2%3
Total Responses: 179

Question 2
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.1
Select the correct definition of a Domain

A single page on a website

9%16
A collection of world wide web pages
12%21
A websites or blogs internet address
70%126
None of the above
9%16
Total Responses: 179

Question 3
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.1
Which of the following is NOT a type of website?

Home website
94%171
Business website
1%2
Media website
3%5
Personal website
2%3
Total Responses: 181

Question 4
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2 - 1.0.1
Select an example of a media website

Digify Africa
6%11
CNN
82%150
Takealot
4%7
All of the above
9%16
Total Responses: 184

Question 5
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
A personal website includes the following

Photo diaries, Vlogs

92%169
Spotify, News
2%4
News, Photo diaries
1%1
All of the above
5%9
Total Responses: 183

Question 6
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
What does CMS mean?

Community Management System

7%12
Content Management System
92%166
Cash Management System
0%0
None of the above
2%3
Total Responses: 181

Question 7
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which of the following is NOT a WordPress role?

Editor
5%9
Administrator
11%20
System
73%131
All of the above
11%20
Total Responses: 180

Question 8
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
True or False? UI design is the process designers use to create interfaces in
software or computerized devices focusing on aesthetics or style

True
99%177
False
1%2
Total Responses: 179

Question 9
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
What does UX stand for?

User Experience
99%179
User Expression
1%1
User Exchange
0%0
None of the above
0%0
Total Responses: 180

Question 10
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.2
Which coding language is responsible for how the webpage is displayed?
HTML
35%63
CSS
50%89
Phython
6%10
JavaScript
9%17
Total Responses: 179

Question 11
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.1
What does a domain name represent for a website?

The physical location of the website's server

7%12
The specific content displayed on the website
4%8
The website's Internet address
87%156
The company's logo and positioning
2%4
Total Responses: 180

Question 12
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.1
What does "web hosting" refer to in the context of a website?

The process of designing a website's layout

7%12
The location of the website's physical server
57%101
The act of purchasing a domain name
14%25
The platform used to build a website
22%40
Total Responses: 178

Question 13
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.1
What is WordPress primarily used for?
Hosting websites for free
11%20
Creating dynamic websites and blogs
79%139
Managing server space and bandwidth
6%10
Renting domain names for web hosting
5%8
Total Responses: 177

Question 14
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.1
What does the term "Content Management System (CMS)" refer to in the context
of WordPress?

The system for registering domain names

1%2
A software that stores website data, such as text and images
58%103
A plan for website hosting and server space
3%6
A process for customizing and managing website content
37%66
Total Responses: 177

Question 15
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.0 - 1.0.1
What is the function of a domain registrar in the process of registering a domain
name?

To manage website content and modifications

7%13
To provide server space and bandwidth for web hosting
21%36
To compare prices and services of different web hosting providers
6%10
To facilitate the registration and management of domain names
66%116
Total Responses: 175
TEST 9: CRAFT YOUR CAREER 4.0 NG

Question 1
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
True or False? Digital Entrepreneurs focus solely on digital platforms

True
96%133
False
4%6
Total Responses: 139

Question 2
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
Which of the following is not a sign of a digital entrepreneur?

You need to work from an office

75%104
You do a lot of reading
4%6
You have the hunger to create value
3%4
None of the above
17%24
Total Responses: 138

Question 3
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.1 - 1.0.2
Media planning and buying involves strategy, negotiation and_________?

Content writing
5%7
Placement of ads
85%120
Google analytics
3%4
All of the above
8%11
Total Responses: 142
Question 4
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
True or False? Web data analytics is a strategy for increasing brand awareness
and loyalty amongst customers

True
24%33
False
76%105
Total Responses: 138

Question 5
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
Which of the following is not an advantage of a digital business?

Earn while you sleep

18%24
Flexibility
3%4
Security and privacy issues
67%92
All of the above
12%17
Total Responses: 137

Question 6
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
True or False? Influencer marketing is a type of social media marketing that
relies on endorsements and product mentions from influencers

True
97%134
False
3%4
Total Responses: 138

Question 7
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
To make money as a social media marketer, you need to________?
Have an iPhone, Engage your audience
1%1
Have Flexibility, Make quality content
1%1
Get a degree
0%0
Make quality content, Engage your audience
99%136
Total Responses: 138

Question 8
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
Which one is a disadvantage of Gig work?

Ability to choose working hours

4%5
Increases youth productivity
0%0
No labour benefits or social protection
94%133
All of the above
2%3
Total Responses: 141

Question 9
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
Which of the following is NOT an in-demand freelancing job?

Graphic design
5%7
Ecommerce specialist
11%15
Web development
4%5
None of the above
80%111
Total Responses: 138

Question 10
Multiple Choice, Chapter 1: Chapter One, Build: 1.0.2
True or False? An escrow account is a type of payment that holds funds for both
the client and you while you work.
True
99%137
False
1%1
Total Responses: 138