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Media and Communication Concepts

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0% found this document useful (0 votes)
1K views6 pages

Media and Communication Concepts

Uploaded by

dmhikhale
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MEIL 122

ND
2 QUARTER
EXAM
These are photographs or images captured using scanners and digital cameras.
-raster graphics

It a series of drawn frames which were put together to create an illusion of movement.
-animation

A reproduction or imitation of the form of a person or thing in solid form.


-image

A practical format for telephone quality voice. It is the recommended format for voice audio files.
-gsm

Delivers the news in the field where the event has happened.
-reporter

They are in charge of mulling over the overall concept of the material in terms of art, design and graphics.
-Art directors

This text serves as a link which allows access to various electronic documents.
-hypertext

Information that comes in the form of moving text or graphics.


-Motion Information

“The Great Train Robbery.” is an example of?


-Motion picture

It is made for the purpose of playing CDs.


-Discman

These are two-dimensional illustrations that are either animated or printed.


-Cartoon/Comic Strip

This is where the shooting in the production happens.


-production

It enhances the multimedia and adds a certain effect that will not be found if you merely use text or graphics.
-audio

It is the brand name for a portable cassette player from Sony in Japan.
-Walkman

Which is not true about text information?


-Can enjoy by listening to the sound
This is where script, writing, shooting location surveys, choosing of casts happens.
-Pre-production

They are the show hosts, newscasters, and even sports announcers.
-Host

Radio advertising:Drink Super Sports Beverage, the only drink of the NBA, is an example of
-Bandwagon

They are responsible in checking and looking over the writer’s work before it is sent for publishing.
-editors

The ______________ pays the agency for the work before the whole process is repeated.
-client

A device that is capable of recording a message from the telegraph before sending to the recipient.
-Phonograph

Anyone can have easy access to thousands of pages’ worth of novels, textbooks, and references at the palm of their hand.
-e-books

It is said to be the traditional animation.


-Cel animation

A software under Apple that is designed to let people play, download and store music
-iTunes

They write about topics within their field or expertise.


-authors

These are illustrations or images, or text on images printed in large sizes that aim to promote, announce, inform, or persuade the
public.
-Billboard and poster

This shows the comparison of each part and how much they contribute to form a whole.
-Pie chart

These are positive responses or statements pertaining to a particular product or individual. What propaganda technique is it?
-Glittering generalities

Its specialization is mainly academic content. Some of the publications that they produce include scholarly journals, textbooks,
and references for student use.
-University Press

This shows the relationship between multiple types of information. This graph is especially useful for time-stamped data.
-line graph

Which if the following is not true about celebrity endorsements?


- Endorsing political candidates during the elections to woo a portion of the public for their votes

A relatively new form of audio information that is described as a series of audio digital files downloaded to a device.
-podcast

A message that appeals to ordinary people like you and me.


-Plain folks

They are often tasked to lead the event and may even instruct or encourage the audience to participate
-Emcee

This is the incorporation of images to form motion picture with sound, can certainly get people’s attention, making it more
efficient in spreading the message.
- video
The action or art of processing plastic or hard materials into works of art. These works are commonly three-dimensional.
-Sculpture

These are statements of endorsement usually delivered by prominent people who hold a good reputation to promote an
individual or a company, regardless of intention.
-Testimonial

The artistic and creative representation or interpretation of an idea, concept or emotion using different media.
-Visual Information

They facilitate the flow of a program. They are in charge of hyping up the show for the audience to enjoy.
-Host

A portable music player that plays digital music files.


-MP3 player

The most basic techniques of animation.


-Stop motion

The ________________ writes a creative brief based on the problem


-A. account manager

Refers to a person who plays any musical instrument, as a profession or a hobby.


-Musicican

They are mainly involved in searching and writing the news.


-Journalists

Its size is half-size of the newspaper that is convenient to hold.


-tabloids

An advertising agency usually gets its clients through a ____________.


-Pitch

It is a self-published, small-circulation publication of unique work of minority interest.


-Zines

These are fixed-sized characters having essentially the same type of appearance.
-Plaintext

One of the earliest and the most widely distributed audio information.
-Music

One of the vital people behind the camera, solely supervises and instructs the performers and hosts on how to act according to
the script provided by the scriptwriter
-Directors

It is the production of moving images, the technique by which movement is given on film, to a series of drawings.
-animation

This is when the work for the animation begins.


-Production

Handles the physical production elements. This includes the essential equipment for the production of the program, as well as
the crew and the location.
-Production manager

Anyone that is capable of writing a variety of topics he/she is interested in or is tasked to write.
-writer

Deliver the news via a radio or it may be their responsibility to play music and create segments for the listeners to enjoy.
-Disk jockey
Human-readable sequence of characters that can form intelligible words.
-Text

Music arrangement, editing, rendering happens.


-Post-Production

“It’s More Fun in the Philippines,” is an example of?


-Glittering generalities

The most common way of obtaining auditory information is through dialogues and ______________.
-conversations

The most popular format for downloading and storing music. It is compressed to a smaller size while maintaining its good quality.
-mp3

The vinyl record, on average, has a diameter of _________ inches while its rotational speed is varied, depending on the
manufacturer.
-10

This is the type of newspaper that has large pages and that usually contain serious topics.
-broadsheets

Messages in this media are distributed to the public through radios, televisions, and theaters.
-Broadcast Media

It covers several other forms of media – text, audio, video, graphic, and any other media in which information can be
represented.
-Multimedia Information and Media

______________ became the primary vehicle that helped new generations become educated in their society’s values, as well as
the lessons of the past.
-Books

The act of applying paint or other medium to a surface with the use of a brush or the product of this activity
-Painting

Tactic of media to filter what information they release to the public.


-Gatekeeping

These people are involved in the production of messages and media for the public to consume.
-People media

They are in charge of providing live comments on events and performances.


-Commentator

They are drawn on the computer. Examples of this would be logos and interface graphics.
-Vector graphics

________________ are formerly used for educational purposes and is usually found in schools and libraries.
-Audio book

A lossless compression codec.


-flac

Provides the narration for a movie or any broadcasted material without his/her face on screen.
-Voice over

The one who’s mainly responsible for the entire project.


-Producer

The ______________ is in charge of financing the show or movie.


-Producers
_____________________ offer a variety of textual, as well as audiovisual and interactive information which the users can access
through the Internet.
-Websites

It is one of the best ways to show the comparison between multiple categories.
- Bar graph

They are in charge of the overall presentation of printed material from text to images.
-layout & graphic artists

Tricking into believing or accepting as genuine something false and often preposterous.
-Hoax

It is a one-way communication, as the viewer only receives the information provided and is unable to provide feedback.
-non-interactive media

It is a set of data and information about a particular subject which is available on the internet.
-websites

This is essential as it gives an overview of how the animation will go together with the script.
-Story board

Media where messages are distributed to the public through paper publications.
-Print Media

One of the most well-known sources of text information.


-Books

Delivers the news to the public while inside the studio.


-News anchor

This is a technique that aims to make the consumer, who has his/her own personal accepted beliefs, approve and respect
another thing that the propagandist is making him/her approve of.
-Transfer

These are characters with format which can be changed (bold, underline, italic, font size, color, etc.)
-Formatted Text

A picture or likeness obtained by photography.


-Photo

Multimedia can also be used to provide engaging content that can enjoy the people. What is the use of multimedia is being
described?
-Entertainment

A portable music player wherein users of iTunes can transfer songs they purchased or downloaded through the use of computer.
-iPod

They are creative talent who work under the direction of the director, often to portray a character for the television program.
-Actors

Interactive multimedia offers ______________ communication


-two-way

The most recent of animation techniques, computer animation makes use of modern technology to provide 2D or 3D animated
graphics
-Computer animation

It is a term used to refer to a physical or digital system that makes use of text, graphics, video, audio, and animation to give users
the capability to manipulate media by means of interactive behavior.
-interactive media
This is usually done by a speaker facing an audience.
-Lecture or talk

The ________________ approves the final ideas and presents the results to the client
-creative director

These agencies are in charge of creating and planning the advertising and other forms of marketing promotions for its clients
-Advertising agencies

The incorporation of graphics, audio and other components allow people to see, hear, and feel like they are immersed in a
different dimension. What is the use of multimedia is being described?
-Virtual Reality

Which of the following is true not about people media?


-none of the above

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