CCW331 BUSINESS ANALYTICS
UNIT I INTRODUCTION TO BUSINESS ANALYTICS 6
Analytics and Data Science – Analytics Life Cycle – Types of Analytics –
Business Problem Definition – Data Collection – Data Preparation – Hypothesis
Generation – Modeling – Validation and Evaluation – Interpretation – Deployment
and Iteration
UNIT II BUSINESS INTELLIGENCE 6
Data Warehouses and Data Mart - Knowledge Management –Types of Decisions -
Decision Making Process - Decision Support Systems – Business Intelligence –
OLAP – Analytic functions
UNIT III BUSINESS FORECASTING 6
Introduction to Business Forecasting and Predictive analytics - Logic and Data
Driven Models –Data Mining and Predictive Analysis Modelling –Machine
Learning for Predictive analytics.
UNIT IV HR & SUPPLY CHAIN ANALYTICS 6
Human Resources – Planning and Recruitment – Training and Development -
Supply chain network - Planning Demand, Inventory and Supply – Logistics –
Analytics applications in HR & Supply Chain - Applying HR Analytics to make a
prediction of the demand for hourly employees for a year.
UNIT V MARKETING & SALES ANALYTICS 6
Marketing Strategy, Marketing Mix, Customer Behaviour –selling Process – Sales
Planning – Analytics applications in Marketing and Sales - predictive analytics for
customers' behaviour in marketing and sales.
LIST OF EXPERIMENTS:
Use MS-Excel and Power-BI to perform the following experiments using a
Business data set, and make presentations.
Students may be encouraged to bring their own real-time socially relevant data set.
I Cycle – MS Excel
1. Explore the features of Ms-Excel.
2. (i) Get the input from user and perform numerical operations (MAX, MIN,
AVG, SUM, SQRT, ROUND)
ii) Perform data import/export operations for different file formats. 114
3. Perform statistical operations - Mean, Median, Mode and Standard deviation,
Variance, Skewness, Kurtosis
4. Perform Z-test, T-test & ANOVA
5. Perform data pre-processing operations i) Handling Missing data ii)
Normalization
6. Perform dimensionality reduction operation using PCA, KPCA & SVD
7. Perform bivariate and multivariate analysis on the dataset.
8. Apply and explore various plotting functions on the data set.
II Cycle – Power BI Desktop
9. Explore the features of Power BI Desktop
10. Prepare & Load data
11. Develop the data model
12. Perform DAX calculations
13. Design a report
14. Create a dashboard and perform data analysis
15. Presentation of a case study
