1 25400 7.
23
USD VND RMB
Average Retail Price 零售单价 75 1905000 542
Wholesale Discount Based on Ex-Factory 基于出厂
价的批发折扣 30%
Average Wholesale Income 批发单价 22.5
Expense
费用分布
Allocation %
Average Wholesale Income 批发单价 100.0% 22.50
Production Cost Including Packing 生产成本（含包
装） 70.0% 15.75 113.9
Branding Investment 品牌投入 15.0% 3.38 24.4
Bonus for K&G for Annual Target Completion 给
K&G的年度目标达标奖励 3.0% 0.68
Marketing Support for K&G 给K&G的营销支持 3.0% 0.68
Other Expenses 其它费用 2.0% 0.45
Margin per Unit for CB 单件直接利润 7.0% 1.58 11.4
Expense Allocation
2.0% 7.0%
3.0%
3.0%
15.0%
70.0%
Production Cost Including Packing 生产成本（含包装）
Branding Investment 品牌投入
Bonus for K&G for Annual Target Completion 给 K&G 的年度目标达标奖励
Marketing Support for K&G 给 K&G 的营销支持
Other Expenses 其它费用
Margin per Unit for CB 单件直接利润
建议以来年年初免费货品的方式free products
Wholesale Income 批 Marketing Support %
发收入 RMB 市场营销支持
2024 45,000,000
2025 100,000,000 3%
2026 130,000,000
Marketing Support Amount=3% of the
wholesale income of last year 营销支持金额=
上年度批发收入的3%
RMB USD 7.23
2025 1,350,000 186,722
2026 3,000,000 414,938
2027 3,900,000 539,419
No Support 支持内容 Form 支持方式
allowance for new
K&G requests after every store openned 由
store openning 新年开
K&G在新店开业后请款报销
1 业补贴
free gift for new store
K&G requests before every store to open 由
openning 新店开业礼
K&G在新店开业之前申请
2 赠
sponsor some K&G applies for 50% before the event and
expenses for local applies for 50% by showing the result after
KOL 赞助部分当地 the event 活动前K&G申请50%，活动后
网红、代言相关费用 K&G展示活动成果并请款50%
3
free consultant for
marketing plan,
business model
innovation, etc 营销 directly paid by CB CB品牌直接支付
计划、商业模式创新
方面的免费咨询
4
store design VI SI 门
directly paid by CB CB品牌直接支付
5 店设计、VI、SI
decoration and display
consultancy 装修和陈 directly paid by CB CB品牌直接支付
列方面的咨询
6
local website
registration 品牌官网 directly paid by CB CB品牌直接支付
7 注册
JVC for new stores 新
TBD with K&G 待与K&G讨论
8 店合资
Marketing Schedule and Budget 营销时间表及预算
Annual Total
2025 全年总支持额 Jan Feb Mar Apr May June
Event 活动内容
Budget 预算 186,722
Goal 目标
Annual Total
2026 全年总支持额 Jan Feb Mar Apr May June
Event 活动内容
Budget 预算 414,938
Goal 目标
Annual Total
2027 全年总支持额 Jan Feb Mar Apr May June
Event 活动内容
Budget 预算 539,419
Goal 目标
July Aug Sep Oct Nov Dec
July Aug Sep Oct Nov Dec
July Aug Sep Oct Nov Dec
