A

PROJECT REPORT
ON
A STUDY OF CONSUMERS BEHAVIOR TOWARDS
BUYING A HOUSE
FOR
PROPERTY PISTOL PVT.LTD
SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY, PUNE
Is partial fulfilment of the requirement of
SUBMITTED BY
MR. VICKY POPAT BHOYE
UNDER THE GUIDANCE OF
Dr.YOGESH GAIKWAD SIR

METs
INSTITUTE OF MANAGEMENT
BHUJABAL KNOWLEDGE CITY
Adgoan,Nashik- 422003
2021-2022

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2
 STUDENT’S DECLARATION

I undersigned hereby declare that, the project entitled, “A Study Of Consumers

Behavior Towards Buying House In Navi Mumbai” is executed as per the course
requirement of two-year full time MBA program of Savitribai Phule Pune University.
This report has not been submitted by me or any other person to any other University or
Institution for a degree or diploma course. This is my own and original work.

Place: NASHIK

Date: ………………… VICKY POPAT

BHOYE

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 ACKNOWLEDGEMENT

“Acknowledging the debt is not easy for us we are indebted to so many people”
It is with a sage sense of gratitude; I acknowledge the efforts of the hosts of well-wishers
who have in some way or other contributed in their own special way to the success and
completion of this summer internship project.

Firstly, I would like to thank SAVITRIBAI PHULE PUNE UNIVERSITY for providing
me an opportunity to undertake Internship Project as subject for practical fulfilment of
MBA Course, I would also extend my heartfelt thanks to Director Dr. Nilesh Berad for
their valuable guidance.

I would like to express my gratitude to Mr. SarveshverArymy external project guide for
their critical insights on my reports.

I sincerely express my thanks to my internal project guide Prof. Yogesh Gaikwad for his
valuable guidance and intellectual suggestions during this project.

I would also express my sincere gratitude towards all the executives who overlooked my
work and pushed me hard so that I could complete the targets assigned to me. I would
really like to thanks to a whole for giving me an enlightening experience. I would like to
express my sincere gratitude towards all the components of Explore Investments which
made the internship journey an unforgettable one.

VICKY POPAT BHOYE

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 Executive Summary
The real property region is one of the most globally identified sectors. In India, actual
property is the second biggest company after agriculture and is anticipated to develop at
30 percent over the following decade. The actual belongings area carries four sub-sectors
– housing, retail, hospitality, and commercial. The boom of this area is likewise affected
absolutely with the useful resource of the increase of the employer place and the demand
for workplace space in addition to city and semi-city lodges.
The development enterprise ranks 0.33 in a number of the 14 primary sectors in terms of
direct, indirect, and induced consequences in all sectors of the economic gadget. it's also
anticipated that this place will incur extra non-resident Indian (NRI) investments in every
fast time period and the long time.
The Indian financial device has converted substantively over the past long time,
developing constantly at a mean of eight percent, and is poised to take its place in a
number of the main economies in the future years. The robust average overall
performance of the monetary system may be especially attributed to a healthy boom
inside the manufacturing and services sectors.
The economic ordinary overall performance of India has provided a robust impetus to the
real estate sector, which has been witnessing a heightened pastime in the brand-new
years. Quit-person and investor hobby, huge-scale funding in infrastructure, and paid
urbanization have contributed to the multiplied trajectory of Indian real assets. The real
assets increase tale is truly seen in town centers in conjunction with Delhi, Mumbai, and
Bangalore which have obtained international people and popularity real assets is one of
the most effective incomes in India. The increase and damping on this area immediately
have an impact on the economic system of India. Having a property is in maximum cases
a depend on satisfaction for Indians.
So, people in India select land for their investment. further to, there are the most
profitable investments in India. making an investment in properties is taken into
consideration the most suitable if the risk of loss is negligible. Graph of increase of this
quarter is visible to escalating each day growth became visible now not best the
metropolitan towns like Delhi, Chennai, Mumbai, Hyderabad, and so forth. however
additionally in the surrounding areas. Suburban

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3regions are developing fast and opening the doorways of investments. those who are
searching for investment can choose this marketplace. foreign investments: With the
consistent increase of the world, overseas investment is also placing the bar raised and
system development has delivered to the increase of this market. NRI is developing and
seeking foreign traders and rewarding Indian property. international-renowned banks
including Morgan Stanley, etc are investing a large amount of money within the Indian
marketplace. due to its contribution to actual property fees has accelerated considerably
and protection blessings are high-quality

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Chapter TITLE Page no.
No.

TITLE PAGE I.

INSTITUTE CERTIFICATE II.

COMPANY CERTIFICATE III.

STUDENT’S DECLARATION IV.

ACKNOWLEDGEMENT V.

EXECUTIVE SUMMARY VI.

Introduction:
• Background of the study – Past, Present and Future
• Need and Significance of Study

Research Methodology

Review of Literature and Theoretical Background of Study

Organisational Profile
a) Industry Profile
b) Company Profile
c) Detail Information of Company

Findings and Conclusions

References

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LIST OF GRAPHS:
Sr. No. Graph No. Title Page No

LIST OF TABLES:
Sr. No. Graph No. Title Page No

LIST OF FIGURES:
Sr. No. Graph No. Title Page No

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 Introduction
The study of consumer behavior is termed as very significant or important to the
marketers which are caused because it also enables them to understand and to predict the
buying behavior of the consumers in the marketplace. Consumer behavior is concerned
with what customers buy, how they buy it, where they buy it, why they buy it and from
whom they buy it.
It also studies how they consume and dispose of the products. Consumer behavior is
studied by focusing on every phase of the consumption process: before its purchase,
during the purchase, and after the actual purchase. Research shows that different buyers
buy the same product for different reasons; pay different prices, use it in different ways,
have different emotional attachments made towards the things and so on

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 Objective of study
The following are the main objectives of this study:
• To the understand what consumer behavior and the different types of consumers or
customer in the real estate sector.
• To the understand relationship between consumer behavior and the marketing concept
of real estate industry as well as segmentation, targeting and positioning.
• For understand the relationship between consumer behavior and customer value,
satisfaction, trust as well as retention in real estate sector.
• To understand how new technologies are enabling in real estate sector to better satisfy
the needs and wants of the consumers from the real sector point of view.
• To study what the consumer will think about the buying of the property after the
implementation of RERA.

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 Research methodology
In this study, a non-probability type of sampling technique has been used.
Convenience sampling is a non-probability type of sampling technique and this technique
has been used in this study. In this sampling, the sample is drawn from that part of
population which is close to the hand of researcher according to his/her convenience.
The Sample:
• Sample Area: Navi Mumbai
• Sampling method: Convenient sampling
• Sample Size: 50 respondents
• Research Instrument: Structured Questionnaire

Sources Of Data Collection:

Keeping in mind the aims, objectives and the fact that all the respondents for the study
were educated, structured questionnaire is used for data collection. The questionnaire
consisted various aspects like open ended, close ended, multiple choice etc.,
Types of Data:
• Primary Data:
The primary data is collected from the consumers. For this purpose, direct personal
interview and a structured questionnaire was prepared.
• Secondary Data:
The secondary data and the extensive literature on selection procedure were collected
from journals, articles, magazines and various websites. Information was also collected
from company records, company data base, brochures and catalogues

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 Questionnaire
Title: A study of consumer behavior by Property Pistol Realty Pvt. Ltd., Mumbai
Copy of Questionnaire:
1. Name of broker

-----------------------------------
2.client Name

-----------------------------------
3. Locality

-----------------------------------
4. Area of operation

-----------------------------------
5. Specialization

-----------------------------------
6. No. of Years into Business

-----------------------------------
7. Which residential actual estate Channel associate brands are extra aware in
purchasers’ minds?
o Property Pistol
o MagicBricks
o Housing.com
o 99acres
8. Which factors encourage respondents to make the investment?
o Increase in your income
o Reduction in home loan interest rates
o Reduction in property registration rates, stamp duty
o Lowering of prices by builders
o Great investment opportunities in your city and nearby places
oOther reason

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9. What is the purpose of buying a property?
o Investment
o Self-use
o To rent it out

10. What is the budget of customers for investing in real estate?

o Rs. 20 lakhs – 50 lakhs
o Rs. 50 lakhs – 80 lakhs
o Rs. 80 lakhs – 1 cr
o Rs. 1 cr – 5 cr
o Above Rs. 5 cr
11. Which region is favorable to invest in by respondents?
o vashi
o kharghar
o panvel
o belapur CBD
o kamothe
o nerul
12. What are the respondent’s views on residential price increase or decrease?
o Remain stable
o Increase by up to 10%
o Increase more than 10%
o See a depreciation of up to 10%

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 Literature Review
(Jason Monteiro, 2013) The Union cabinet on 5 June 2013, cleared the Real Estate
(Regulation and Development) Bill 2013, which seeks to create a Real Estate Regulatory
Authority (RERA) and an Appellate Tribunal (AT) that will act as a watchdog for the real
estate sector, set up specifically to protect consumer interests and redress grievances. The
bill also mandates the registration of real estate brokers. In India, real estate agents could
be anyone who makes buyers and sellers meet. This means that from a paanwala to a
tailor to a scrap metal dealer, anyone can be a real estate agent. Would all of them fall in
line and register with RERA? This would be quite a challenge.
James A. Graaskamp, (2014) Notes the real estate development process involves three
major groups – a consumer group, a production group and a public infrastructure group.
Comments that a major limitation shared by all groups is that each has a cash cycle
enterprise which must remain solvent to survive. Concludes that the best risk
management device for the producer group is through research so that the development
product fits as closely as possible the needs of the tenant or purchaser, the values of the
politically active collective consumers and the land use or the ethic of the society.
K. Saratbhai, (2015) Addresses how real estate has performed as an investment, the
efficiency of real estate markets, valuation issues, the pricing of contract contingencies,
prices and price setting and the agency business. Concludes that the list of research
questions is growing and there is a high level of both public and private sector interest in
the answers that can be provided.
(Sanjay Dutt, 2015) Within a span of six months since the new Government took over,
there is a growing positivity among the real estate sector that can now hope for a new
phase of growth: be it in the commercial or the residential segments. The Government
has taken many steps to create an environment of growth for the sector. The policies have
been two-pronged, which includes providing greater access to funding on the one hand
and extending liquidity to the end-user to strengthen affordability. Both steps would lead
to a balance of demand and supply in the near future.

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Warade and Walwekar (2018) in their paper attempted to review the literature on
customer perception for affordable housing finance. While it is also evident that India has
a huge shortage of affordable house it also needs the proper financing system made for
the home loan customer in lower-level income groups. People who are in this category of
annually are considered as low-income group customers in the housing loan industry.

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 Company Profile

Company Introduction
Property Pistol Realty Pvt. Ltd. is silently heralding a revolution in Indian actual estate.
The business enterprise’s intention is to mix the supply of actual estate by aggregating
agents, through syndicate platform, and all RERA (real estate Regulatory Authority)
registered initiatives, below the radiate platform, to create a one-stop-save for consumers
of real estate in India.
Property Pistol’s experienced leadership and management team enable it to anticipate and
adapt to challenging market trends and the economic environment. Amongst the top 3
retail broking firms in India, Property Pistol has 800+ employees in 30+ offices in India
and 3 offices in GCC. With over 6,000 Crores worth of transaction value in 400+ projects
across India and GCC, and over 2,000 impaneled brokers, it has managed to severe over
4.5+ lakhs happy homebuyers.
The business enterprise’s target-focused method of turning in fee-pushed services is in
reality meditated in property Pistol’s motto – nobody goals Your need higher.
• Company incorporated in 2012
• In 2013, 1st Flagship Property Pistol Shopee; our retail model outlet launched in
Kharghar with resale/rental operations.
• Syndicate platform launched in 2017
• 240+ brokers impaneled Property Pistol website launched in 2018
• In 2019, opened offices in Bengaluru, Delhi, and Dubai 300+ Employees, Monthly
150+ transactions, and 450+ Syndicate Members.

An adventure from small steps to massive leaps is extra enjoyable than accomplishing the
intention. The value-primarily based expert conduct by using global-magnificence cause,
well-qualified and motivated crew empowered with the aid of global-magnificence gear
has served us satisfactory. The employer’s stakeholders have derived monstrous fees out
of our journey, and they meant to retain the same.
Property Pistol was founded by Mr. Ashish N. Agrawal and co-founder Mr. Tushar
Srivastava, both from the prestigious Indian Institute of Technology (IIT – Kanpur and

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Mumbai Respectively), in 2012 with a vision to organize the unorganized real estate
sector. The company’s innovative technology and effective sales strategies have done
wonders. A completely unique concept sponsored by way of technology envisages a
smooth integration of the 3B’s – Builder, shoppers, and agents on one effective “Brick
and click” platform.

Logo Philosophy

The company’s logo says that pistol is associated with targeting – at Property Pistol. The
company’s endeavor is to get a buyer or purchaser quickly to people’s dream homes. The
strength of the company’s platform is on the buyer or purchaser side.
Colorful orange defines nice practices taken in the direction of establishing sturdy
conduct. Orange appeals to teenagers, similarly, growing a diverse enterprise that
converges both technology and traditional values of real estate multi-functional singular
platform. The whole amalgamation of the colors echoes the company’s brand motto- No
one targets your need better.

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 Mission and Vision

The enterprise’s venture is to present the consumer a seamlessly included platform where
he or she will be able to seek, shortlist and subsequently transact his or her choice of real
estate asset in the shortest possible time and most comfort underneath an umbrella of
considering and security with entire peace of the thoughts.

The enterprise’s imaginative and prescient is to look at the corporation’s enterprise

stakeholders – brokers & developers, prosper with a whole and unwavering commitment
to the safety of customers’ pursuits in all conditions. The employer wants to create an
online platform in which the purchaser or consumer can shortlist his or her dream
property at the consolation of his or her domestic

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 Leadership
Mr. Ashish Agrawal – Founder & CEO

Ashish Narain Agarwal, Founder & CEO of Property Pistol, an IITian; has re-engineered
the technological sphere of the real estate industry with his continuous efforts in re-
organizing the communications and business process between the stakeholders of Real
Estate Brokers, Builders, and Buyers. His vision of bringing the 3Bs (Buyer Builder and
Broker) of the real estate industry on a single Brick and Click platform has helped
Property Pistol’s win trust and create immense value in the entire ecosystem. He has a
deep understanding of outstanding markets throughout India. His rich experience in
strategy and planning has evolved Property Pistol into one of the well-known brands in
the real estate market. Previously he was a founding team member of Prop Tiger and is
an Ex IBMer.

Mr. Tushar Shrivastava – Co-founder & CTO

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IITian by using degree and as a co-founding father of belongings Pistol, Tushar has
delivered magnificent technological improvements in property Pistol. His devoted and
unbeatable passion for a generation has delivered a real property revolution. With
strategically constructed structures like property Pistol Syndicate, PropertyPistol.com, he
aims to switch the actual estate industry on these platforms and ease the whole actual
estate communications and transactions. including extra to his technological know-how,
Tushar specializes in Ruby on Rails, Product strategy, Digitizing companies,
Engineering, and E-commerce.

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 Company’s Products
1. PropertyPistol – Syndicate

A tech-based totally platform that has been advanced by using manner of maintaining in
mind the appropriate desires of the complete broker community

A technology answer, primarily based on the “collectively-We-develop” philosophy,

custom-constructed to assist the actual property dealer community professionally run
their business with improved commercial enterprise opportunities & sales streams.
Get admission to new undertaking Launches in the consolation of your non-public area

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Use the equipment and technology to find your business employer approach and enhance
your customers’ enjoyment.
Promote your house listings and pick out those that may be relevant to you.
Connect with different customers over the platform and advantage get right of access to
extra relevant leads for the secondary marketplace

Syndicate Features

2. Property Pistol – Technologies

Generate returns from our operating know-how and centralize at the center real property
competencies.

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 Technology Services
A technology answer custom-constructed to assist real property groups professionally
manipulating leads and convert them to clients with reduced cycle time.
Technology Solutions – CRM & Post sales tools
PropertyPistol’s CRM solution is a one-stop store for realty builders and agents for his or
their cease-to-cease pre-income cycle. This tool has been designed and evolved primarily
based on real-life enjoy making certain entire lead control, planning, observe-up, and
entire bottoms-up reporting.
• Lead control & tracking for income.
• Management reviews for real-time crew performance tracking.
• Productivity tracking and mission-sensible view for the leadership team.
• Internet-primarily based solution available any ware, no hardware renovation fee
• Client-specific customization and automated updates.
3. PropertyPistol – Radiate

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A platform wherein builders show off their portfolio which permits marketers’ hobby to
navigate thru all worthwhile homes

Channel Partner Services

Propertypistol Radiate has been established to facilitate and act as a robust platform to
offer offerings to any kind of residential dreams of a consumer in any geographical
region.
PropertyPistol Radiate
The imaginative and prescient at the back of Radiate is to create a network and
cooperation of developers and brokers irrespective of their size and geography/insurance
with the intention to acquire mutual enterprise transformation and gain wonderful cost for
his or her products and services. Its intention is to foster deep-rooted relationships and
goodwill with key stakeholders, inclusive of nearby and countrywide developers and
agents, to attain out to the hundreds and fulfill their dream of possessing their personal
home in the handiest and simplest way.
Outreach - Exhaustive list of brokers in the Syndicate network to manage sourcing in a
CRM format.

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Knowledge Center – Modern-day dissemination of undertaking-specific records
throughout all related sellers
Sourcing - Exhaustive listing of agents inside the Syndicate network to control sourcing
in a CRM format.
Reduced Sales Cycle Time - Sourcing & lead observe-up deliberate with agents in an
automatic manner.
Focused Marketing - Focused campaigns with brokers, progressed productivity &
effectiveness thru micro-stage reporting.

Company’s Clients

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 Findings
Indian Real Estate Sector
The Indian actual estate quarter is one of the maximums globally recognized sectors.
inside the U. S. A., it is the second one-biggest organization after agriculture and is slated
to develop at 30 percent over the next decade. It incorporates four sub-sectors – housing,
retail, hospitality, and commercial. The boom of this zone is well complemented via the
growth of the corporate environment and the demand for workplace space in addition to
city and semi-city resorts. According to a study by ICRA, the construction industry ranks
third among the 14 major sectors in terms of direct, indirect, and induced effects in all
sectors of the economy.
It's also predicted that this area will incur more non-resident Indian (NRI) investments
within the near future, as a survey by way of an enterprise body has found a 35 percent
surge inside the range of inquiries with belongings sellers. Bangalore is predicted to be
the maximum desired property investment destination of NRIs, observed by means of
Ahmedabad, Pune, Chennai, Goa, Delhi, and Dehradun.
India’s real property market is expected to grow seven instances by way of 2028 to reach
US$ 853 billion by way of 2028 from US$ 121 billion in 2013. it is currently the fourth-
largest quarter within U. S. A. in phrases of overseas direct funding (FDI) inflows. FDI in
the sector is envisioned to grow to US$ 25 billion in 10 years.
Real estate contribution to India’s gross home product (GDP) is envisioned to grow to
approximately 13 percent by 2018, on the back of interesting industrial hobbies,
improving earnings level, and urbanization.
Non-public fairness (PE) investments in real property in 2013 stood at US$ 1.1 billion, a
13-percentage boom in INR phrases from US$ 1.2 billion in 2012. the full number of
deals improved from 34 in 2012 to 40 in 2013, with a median deal size of folks$ 28.0
million.
The government of India has allocated US$ 1.3 billion for Rural Housing Fund inside the
Union finances 2014-15. It has additionally allotted US$ zero.7 billion for the National
Housing Bank (NHB) to grow the go with the flow of less expensive credit scores for
cheap housing for the urban poor.

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The access of foremost private gamers in the training region has created massive
opportunities for the real property sector.
The emergence of nuclear households and growing urbanization have given an upward
push to several townships that are developed to attend to the elderly. growth inside the
number of travelers has resulted in demand for provide residences. This demand is
probable to be on the uptrend and affords opportunities for the unrecognized area.
Market Size
The Indian actual property marketplace size is expected to touch US$ 180 billion by
means of 2020. The housing quarter by myself contributes 5-6 percent to the USA’s
home product (GDP). additionally, within the period FY08-20, the market size of this
region is anticipated to increase at a compound annual boom charge (CAGR) of 11.2
percent. Retail, hospitality, and business real property are also growing notably,
supplying the plenty-needed infrastructure for India’s growing wishes.
Real estate has emerged as the second maximum active area, raising US$ 1.2 billion from
non-Public Equity (PE) investors in the last 10 months.
Foreign investors have bought tenanted workplace areas worth over US$ 2 billion in
India in 2014, a four-fold upward push in comparison to the preceding 12 months, to be
able to increase their rent-yielding industrial property in Asia’s third-largest economy.
According to a study by Knight Frank, Mumbai is the best city in India for commercial
real estate investment, with returns of 12-19 percent likely in the next five years,
followed by Bengaluru and Delhi-National Capital Region (NCR). Also, Delhi-NCR was
the biggest office market in India with 110 million sq. ft., out of which 88 million sq. ft.
were occupied. Sectors such as it and ITeS, retail, consulting, and e-trade have registered
excessive calls for workplace space nowadays.
Delhi Central Business District (DCB) of Connaught Place has been ranked because the
6th maximum steeply-priced top workplace market within the world with occupancy
prices at US$ a hundred and sixty per sq. toes. according to annum, in line with a survey
by way of CBRE.
Investments
The Indian real estate sector has witnessed high growth in recent times with a rise in
demand for office as well as residential spaces.

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Blackstone institution Lp is ready to become the most important owner of commercial
office real property in India after a three-year acquisition drive in which it spent US$ 900
million to shop for top assets.
According to facts launched by using the Department of Commercial Policy and
Promoting (DIPP), the development improvement zone in India has received Foreign
Direct Investment

(FDI) fairness inflows to the song of us$ 24,012.87 million in the duration of April 2000-
December 2014.
Some of the main investments in this zone are as follows:
➢Google Capital has invested in a Bengaluru-based online property search
platform, CommonFloor.com.
➢Goldman Sachs institution offered shares well worth Rs 255 crore (US$
41.23 million) in Vatika accommodations Pvt Ltd, a corporation owned by way of actual
property and hospitality company Vatika group.
➢SoftBank net and Media Inc will make investments, alongside Falcon facet
Capital and others, US$ ninety million in Locon answers Pvt Ltd, which runs
Housing.com – a realty website. The SoftBank organization turns into the biggest
investor in Housing.com after this round of investment.
➢The Qatar Prince, Hamad Bin Khalifa Al Thani, plans to invest Rs 1,000
billion (US$ 16.17 billion) over the next five years in at last 10 smart cities of India. He
has already tied up with a Delhi-based businessman for taking the investment forward
through projects in real estate, seaports, and airports, besides smart cities.
➢Real estate company Supertech has planned to make investments of about Rs.
2,000 crore (US$ 323.49 million) in Gurgaon over the following couple of years by
means of launching numerous luxury and affordable projects.

Government Initiatives
Under the Sardar Patel city Housing mission, 30 million houses can be built with the aid
of 2022, broadly speaking for economically weaker sections and occasional-earnings
corporations, through public-personal-partnership (PPP), hobby subsidy and extended

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flow of sources to housing quarter’, in step with Mr. M Venkaiah Naidu, Union Minister
of city improvement, Housing and Urban Poverty remedy and Parliamentary Affairs,
authorities of India.
The government of India alongside the governments of the respective states have taken
several projects to encourage improvement inside the quarter a number of them are as
follows:
➢The authorities of Maharashtra have introduced a chain of measures to
deliver transparency and growth the benefit of doing business inside the actual estate
zone

➢The government of India has comfy the norms to allow overseas investment
(FDI) in the construction improvement quarter. This flow should improve less costly
housing tasks and smart towns throughout the USA.
➢The Securities and Exchange Board of India (SEBI) has notified final
guidelines with the intention to govern real property funding trusts (REITs) and
infrastructure investment trusts (InvITs). This move will enable easier access to the price
range for coins-strapped builders and create a brand-new investment street for institutions
and high internet well worth people, and sooner or later ordinary investors.
➢The Telangana real estate builder’s Association (alternate) plans to host the
fifth exchange belongings display 2014 at Hitex Centre, Hyderabad. The show could be
open to a mixture of the populace, together with prospective property purchasers, traders,
architects, and others.
➢The kingdom authorities of Kerala have determined to make the technique of
securing permits from neighborhood bodies for the construction of houses smoother
because it plans to make the system online with the release of a software program known
as ‘Sanketham’. this can ensure an extra standardized process, more transparency, and
less corruption and bribery.

Indian real estate market permeates to smaller towns and cities

In keeping with main international property consultancy company Knight Frank, the
actual property motion is not restrained to the huge metropolises of India however has

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now permeated to the burgeoning smaller towns and cities. These emerging centers of
growth are lending sparkle to India’s booming economy. What is leading this
transformation?
According to analysis, the upswing of the Indian actual property region has been a final
result of a number of tremendous micro and macro elements. steady and maintaining
GDP increase, increasing carrier region, growing buying energy, and affluence, proactive
and converting authorities’ rules have all lent momentum to this swiftly developing
quarter.
In keeping with nearly 8% of the overall office area absorption, the Indian IT/ITES
quarter has been the number one call for drivers. India’s low-cost high best and
productivity model has given it a management function in the outsourcing arena. In a bid
to scale up their operations and to remain globally aggressive, the Indian IT/ITES
companies are exploring the smaller towns and cities. rising manpower and actual estate
charges, plaguing attrition ranges, and really frequently danger mitigation were the
important thing reasons for this movement.

Positive economic growth has also translated into rising disposable incomes and growing
aspiration levels across India. Rising consumerism has created a demand for new
retailing and entertainment avenues. Knowing that customers across cities have
comparable desires, albeit the scale may additionally vary, new-age retailers are vying to
cash in on the first-mover advantage and are expanding into hitherto unexplored smaller
towns. The advent of organized retailing has also translated into real estate growth in
these emerging locations.
Another variable facilitating actual property growth in India is the growing urbanization.
According to United Nations Population Division, the urban population in India will
grow at a rate of 2.5% per annum for the next two and a half decades. As per the Census
of India 2001, 41% of the total population of India will be living in urban areas by 2011.
The number of cities with a population of one million or more is also expected to double
from 35 recorded in 2001 to 70 by 2005. This increase in population will generate
incremental demand for housing and other real property additives.

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A majority of these factors collectively with extended liquidity in the real property
quarter through the global real estate finances and private fairness budget will result in
radically transforming the actual estate landscape over the next 3-5 years. India’s
investment scenario is already undergoing a sea alternate and has been visible to make
roads in rural India with telecom, rural retailing, agricultural supply chain and logistics
centers, micro-credit, and so forth. some of these factors foretell that actual estate
increase will quickly spread out of hooked-up barriers.
However, to support this boom and to make it extra expansive, a lot needs to be
completed. Foremost is the trust in infrastructure. According to a World Bank estimate,
India needs to invest an additional 3-4% of its GDP on infrastructure to sustain its current
levels of growth and to spread the benefits of growth more widely. Some fantastic steps
have already been taken in this route. Big investments in infrastructure to the track of
$350 billion had been envisaged over the following 5 years. Connectively may get a
boost with the completion of 13,000 km of roads under the Golden Quadrilateral, North-
South-East-West (NSEW) corridor and with 4-laning of all the major national highways.
this may similarly facilitate the economic improvement of smaller cities and towns within
the towns and country.
Main actual estate locations of the country and a few other emerging towns can be
classified into 3 wide categories depending upon the stage of actual property
improvement that each one of them is undergoing.
➢Tier I Cities: Bangalore, Mumbai, and NCR Characteristics: Fairly well-
established real estate market. Demand drives quite pronounce

➢Tier II Cities: Hyderabad, Lucknow, Chennai, Pune, and Kolkata

Characteristics: Growing real estate markets. Experiencing heightened demand and
investments.
➢Tier III Cities: Chandigarh, Lucknow, Kanpur, Guwahati, Bhubaneswar,
Jaipur, Ahmedabad, Surat, Nagpur, Indore, Goa, Visakhapatnam, Mysore, Coimbatore,
Kochi, Vijayawada, Mangalore, Trivandrum, and Baroda Characteristics: Real estate
markets yet to establish. Perceived to have substantial potential demand.

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As the Indian real estate sector moves higher on the growth curve, a number of state
capitals and smaller cities that have relatively better infrastructure and are able to support
higher economic growth have into the limelight. those emerging growth centers are
characterized by low real estate expenses, availability of land for development, untapped
manpower pool, and rising satisfaction of lifestyles. Many of these towns have industrial
and tourism-driven economic bases that can be leveraged for growth. expecting the latent
call for in these markets, some of the actual estate developers and outlets have chalked
out expansive plans to harness the possibility.

Some popular builders who lead the Indian Real Estate Sector
➢AmbujaNeotia Group: Harshvardhan Neotia, Chairman

➢Brigade Group: Mr. Jaishankar, CMD

➢Embassy Group: Jitu Virwani, Chairman and MD

➢Godrej Properties: Mohit Malhotra, MD, and CEO

➢Hiranandani Group: Niranjan Hiranandani, Co-Founder and MD

➢Mahindra Lifespace Developers: Arvind Subramanian, MD & CEO

➢Prestige Estates Projects: Irfan Razack, CMD

➢Salarpuria Sattva: Bijay Agrawal, MD

➢Sobha: Ravi Menon, Chairman

Suggestions
Luxury apartments in navi Mumbai have high demand over other apartments. one of the
many -famed locales that provide excellent-in-elegance life is Goregaon – that's located
between Andheri and Borivali. it's far a top-notch desire for the ones searching out

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luxurious residences in Mumbai. It connects to the Jogeshwari–Vikhroli link street
(JVLR), the Western explicit toll road, and the Mumbai worldwide Airport.
Thane is yet another extraordinarily rewarding and upcoming vicinity. It enjoys smooth
connectivity with its neighboring suburbs through the Central and the Trans-Harbor
railroads. Due to the remarkable connectivity, Thane has always been a consumer’s
favored and pinnacle builder’s preferred location.
Panvel is yet another vacation spot that has grown exponentially because of its lower-
priced housing segment. This community draws a big variety of Mumbai residents who
do not need to compromise on space. besides, it's also a happening destination for NRIs
to put money into. It gives an extensive range of funding alternatives.
Situated in the North-Western side of Mumbai, Kandivali is one of the poshest and
premium housing destinations of Mumbai. The address is famous for offering fully
developed townships that are priced somewhere at Rs 16,530* per sq. ft. The locality has
witnessed a steady price appreciation of about 3 percent in the last one-one and a half
year.
Andheri is but another residential and industrial vacation spot that has grown right into a
surprisingly beneficial locality for investors who're looking for a high capital
appreciation. Andheri East particularly has attracted a big number of investments. The
selling price of residential residences stages around Rs 18,900* in line with sq. ft. The
SEEPZ and Bandra-Kurla complicated are the nearest and most famed employment hubs
that experience close proximity to Andheri.
One of the most attractive enterprise hubs of Mumbai is Malad (West) and now not
simplest has it received reputation in phrases of commercial and enterprise centers,
however, additionally has witnessed full-size development inside the residential segment.
The locality caters to the middle and higher-center-income phase homebuyers and gives
residential apartments at a median rate of Rs 17,000* in keeping with square ft. The
region is likewise linked to the Western express motorway and the nearby educated
community.
Mumbai offers you a various variety of houses such as luxury homes, villas, penthouses,
luxurious apartments, and so on. alongside residential assets, commercial assets in

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Mumbai is likewise a sought-after option for groups to set up their offices. One such
corporation is Origin
Corp. From Luxurious apartment projects in Mira Road, east like Wisteria Square,
Oriana, Macro Homes to West center in Kandivali west Origin Corp offers a perfect
fusion of professional expertise, clean imaginative and prescient, floor-stage revel in, and
entrepreneurial creativity with many landmarks’ initiatives underway at high places.

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 Data Analysis & Interpretation

1. Residential real estate Channel Partner brand consumers are aware

of

Graph no 1
Interpretation: Property Pistol Realty Pvt. Ltd. was found to be the most popular as
18 respondents were aware of it. 15 respondents were aware of 99acres, 10 respondents
were aware of MagicBricks, 8 respondents were aware of Housing.com. This shows that
Property Pistol Realty Pvt. Ltd. has popular in Navi Mumbai.

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2. Factors that encourage respondents to make investment

Graph no 2
Interpretation
• 8 wish to invest in real estate due to an increase in their income
• 13 are attracted by lowering of prices by builders
• 6 are interested to make investments because of discount in home mortgage hobby
costs and elements like owing a house for self, making an investment, actual

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 property being the safest funding in the modern-day times, making investment
cash
• 26 which got here from the sale of other belongings.3 are attracted by a reduction
in property registration rates/stamp duty charg
• 15 are attracted by greater investment opportunities.
3. Purpose of buying property

Graph no 3
Interpretation
• 15 want to invest it for renting purposes
• 19 want to invest for investment purposes
• 16 want to invest for self-use

4. Budget for investing in Navi Mumbai

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 Graph no 4
Interpretation
• 18% have a budget of Rs 20 lakhs- 50 lakhs
• 34% have a budget of Rs 50 lakhs – Rs 80 lakhs
• 24% have a budget of Rs 80 lakh – Rs 1 crore
• 16% have a budget of Rs 1 crore – Rs 5 crore
• 8% has a budget of Above Rs 5 crore

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5. Favourable region to invest by Respondents

Graph no 5

Interpretation
• 12% of the respondents would like to invest in theWestern Suburbs.
• 10% of the respondents would like to invest in South Mumbai.
• 14% of the respondents would like to invest in Beyond Thane.
• 24% of the respondents would like to invest in Navi Mumbai.
• 20% of the respondents would like to invest in the Thane region.
• 20% of the respondents would like to invest in the Central Region.

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6. Respondent’s views on residential price increase or decrease

Graph no 6

Interpretation
• 26% of the respondents believe that the price would remain stable
• 30% of the respondents believe price by up to 10%
• 18% feel that the property prices would increase by more than 10 %
• 26% have a view that the price would depreciate by up to 10%

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 Conclusion
As per the analysis, in the real estate sector, the developers are targeting the right people
however the realities differ in terms of inventory holdings. Developers do not have any
major piled-up inventories.
The hassle lies in the obvious bubble created due to the dearth of cease-users inside the
marketplace and bulk holdings through investors.
Inside the case of the low-cost housing segment, the government in Ahmedabad needs to
rethink its policy now not in terms of incentives to customers and builders but in terms of
the development of business hubs so that the lower-priced zones can virtually become
low-cost. This brings in no longer only the economic and monetary components of
affordability but also social factors.
The marketing strategies are apt for the local realities; however, more technological
inputs can multiply the results multi-fold. The campaigns now need to be designed for the
upcoming generation of consumers.
Developers in Mumbai have started opting for digital marketing; however, Ahmedabad
still is in its budding stage.
.

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 References
 https://www.propertypistol.com/about-us Mr. Ashish Narain Agrawal
 Dr. Suman Joshi, Strategic Brand Management, 2nd edition (2015), Pearson
Education, New Delhi.
 www.maharera.com

Reporting Tool - Reporting tool made to be had for the Builder control group to get a
view of dealer-unique earnings for their initiatives

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