Program MBA
Module Code MBA-M208
Module Title Strategic Management
Module TBA
Course
Coordinator MBA 741
Course
NumberTitle Advanced Strategic Management
credit points 2
Course Academic Year: Semester:
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Meeting location:
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Program Dr Yilma Phone:
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Student Lectur Discussio Assignment Home Study Assessme Total
workload 32
e n 49 nt 81
Course Description
This course is devoted to identifying and describing the various strategies a company
can pursue to achieve superior performance. Many of these strategies are generic –
that is, they apply to all organizations, large or small, manufacturing or service, and
profit seeking or not for profit. The central aim of this course is to give a thorough
understanding of the analytical techniques and skills necessary to identify and
exploit strategies successfully. Specifically, the course covers; the meaning & role of
strategic management, natuk2re of strategic management, strategy formulation &
implementation, environmental scanning, understanding of corporate, competitive
functional and operating level strategies, strategy implementation, evaluation and
control and also social and ethical responsibilities of corporate management.
Course Objective
At the end of this course students will be able to:
Understand meaning of strategy, levels at which strategy operates & strategic
management process.
Know how to incorporate the claims of stakeholders in strategy formation,
implementation evaluation and control.
Explain environment factors that affect strategy formation, implementation
evaluation & control.
Know their responsibilities and ethical requirements in corporate management
etc.
Have exposure to various strategic management models.
Obtain skills in the management of corporate and enterprise strategy.
Design policy and strategy in light of the poverty alleviation in Ethiopia
Course Outline
Chapter One: The Nature of Strategic Management ………………………… (4 hrs.)
1.1 Defining strategic management
1.2 Stages of strategic management
1.3 Key terms in strategic management
1.4 The strategic management model
1.5 Benefits of strategic management
1.6 Business ethics and strategic management
Chapter Two: Strategies in Action ………………………….……………….… (4 hrs.)
2.1. Types of strategies
2.2. Guidelines for pursuing strategies
2.3. Michael Porter’s generic strategies
Chapter Three: The Business Mission …………………………………..…… (4 hrs.)
3.1. The importance of a clear mission
3.2. The nature of business mission
3.3. Components of a mission statement
Chapter Four: Environmental Analysis ………………………………………… (4 hrs.)
4.1. The nature of external audit
4.2. Sources of external information
4.3. Forecasting tools and techniques
4.4. Competitive analysis: Porter’s five forces model
Chapter Five: The Internal Assessment ………………………………………… (4 hrs.)
5.1. The nature of an internal audit
5.2. Relation ship among the functional areas of business
Chapter Six: Strategy Analysis and Choice/Strategy Formulation ……… (4 hrs.)
6.1 The nature of strategy analysis and choice
6.2 Long term objectives
6.3 A comprehensive strategy formulation
6.4 The decision stage
6.5 BSC model
6.6 The 7’S model
Chapter Seven: Implementing Strategies Management Issues ………….. (4 hrs.)
7.1. The nature of strategy implementation
7.2. Key concepts in strategy implementation
Chapter Eight: Strategy Review, Evaluation and Control ……………… (4 hrs.)
8.1. The nature of strategy evaluation
8.2. A strategy evaluation framework
8.3. Published sources of strategy evaluation information
8.4. Characteristics of An effective evaluation system
8.5. The contingency model
8.6. Strategic Control: Control Process
Evaluation Scheme:
Term Paper and Presentation 30%
Case Analysis and Presentations 10%
Attendance 10%
Final Exam 50%
Total 100%
References:
Azhar Kazmi; Business policy and Strategic Management Tata McGraw- Hill
publishing Co. Ltd.
David Asch & Cliff Bowman; Readings in Strategic management; The
Macmillan press Lts.
Franis Cheruilam; Business policy and strategic management; Himalaya
publishing Houses.
Fred R. David, strategic management, sixth edition, Prentice Hall, New York,
1997
George Luffman, Edward Lea, Stuart Sanseron & Barin Kenny; Strategic
management, an analytical introduction; Blackwell Publishers Ltd.
MCCarthy, Minichello & Curran Business policy and strategy, concepts and
readings; Richard D. Irwin Inc.
Pearce II& Robinson Jr. Strategic management, strategy formulation and
