MBA FT

SEMESTER IV

2021-23
 INSTITUTE OF MANAGEMENT STUDIES
M.B.A. (Full Time) MS5A Batch (2021-23)
Semester IV
Subject Subject Code MS5A-602
STRATEGIC MANAGEMENT
Name Total Credits 03
Subject Nature: GENERIC
Course Objective:
1. The objective of the course are to help the students gain and understanding of the events &
problems which occur in day to day working of organisations.
2. Student is expected to develop a diagnostic and problem solving approach.
3. It will help the students to sharpen his comprehension, analytical, descriptive and international
skills.
Learning Outcome:
1. Student will understand the Strategic aspects forganisation& art of decision making
2. This course will provide a holistic overview of critical aspects of organisation.
3. Understand various models of Strategic Management.

Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of
which best two will be considered. The end semester examination will be worth 60 marks having theory
and cases/practical problems.

Course Contents

1.1 Dynamic environment

UNIT –I 1.2 Strategic management
Nature of 1.3 strategic planning and strategy
strategic 1.4 Thinking map of strategic planning process
planning / 1.5 Situational analysis
management 1.6 Benefits of strategic planning and management
1.7 Hierarchy of strategies
Unit-2
Understanding 2.1 External nature of Strategic management,
and analyzing 2.2 Goals and limitations of environmental analysis,
the external 2.3 Components of General environment/
environment 2.4 Process of external environmental analysis
2.5 General, Industry and International Environmental Factors;
2.6 Analysis of Environment,
2.7 Diagnosis of Environment – factors influencing it;
Environmental Threat and
Opportunity Profile (ETOP)
2.8 Internal Strengths and Weaknesses; Factors affecting these
 Unit – 3 3.1 Purpose of competitor analysis
Service area 3.2 Service Area competitor analysis
competitor
analysis

Unit- 4 4.1 value chain

Internal 4.2 components of value chain,
environmental 4.3 Strategic thinking map and steps
analysis/ 4.4 Techniques of Internal Analysis;
competitive 4.5 Strategic Advantage
advantage 4.6 Profile (SAP)
4.7 Diagnosis of Strengths and Weaknesses;

Unit -5 5.1 mission & vision

Directional 5.2 values and strategic goals
Strategies 5.3 Introduction to Social Entrepreneurship
5.4 Managing Private-Public Partnerships
5.5 Mergers, Acquisition and Corporate Restructuring
5.6 Resource Based Strategy
5.7 Technology Management
5.8 Transformation for Sustainable Superior Performance
5.9 Firm Resources & Resource Dynamics
5.10 Corporate Diversification
5.11 Strategic Alliances
5.12 Product Differentiation
5.13 Vertical Integration
5.14 Narrowing the choices; Managerial Choice Factors, Choice Processes.
5.15 Strategic Gap Analysis,
5.16 ETOP-SAP Matching, BCG Product – Portfolio Matrix, G.E.
Nine Cell Planning Grid;
5.17 Contingency Strategies; Prescriptions for choice of Business
Strategy; Choosing
International Strategies.

Unit-6
Developing 6.1 Decision logic and strategic thinking map for strategy formulation
strategic
alternatives

Unit-7
7.1 TOWS matrix,PLCanalysis,BCG Portfolio analysis,SPACE
Evaluation of MATRIX
alternatives 7.2 Control and Evaluation Process;
and strategic 7.3 Motivation to Evaluate;
choice 7.4 Criteria for Evaluation;
7.5 Measuring and Feedback;
7.6 Evaluation and Corrective Action.
 Unit- 8 8.1 implementing Strategy Through Value Adding Service Delivery & Their
Strategy Supporting Strategies.
implementation 8.2 Implementing Strategy Through Unit Action Plans.
8.3 Building organizational capabilities, Dealing with complexity, Re-shaping
business models, Tools for implementation, Delivering success.

Unit- 9
Mitigating 9.1 Learning how other companies have dealt successfully with host-country political
Political and risk and why some strategies continue to
Financial Risk 9.2 Responding adeptly to changes in the financial environment, optimizing financial
strategy in a global downturn, and preparing to adjust strategy quickly when the
economy rebounds
9.3 Preparing your organization to respond to governmental changes in different
countries

Unit-10
Defining 10.1 Recognizing when a company's competitive advantage can be leveraged more
International effectively on a global playing field10.2
Strategy and Determining the extent to which the company should beglobally diversified in its
Building a businesses and markets10.3 Evaluating which strategic activities to own and which to
Global execute through alliances or outsourcing10.4 Deciding how the organization and its
Organization incentive system can best support specific global strategy choices10.5 Global trends,
Successful expansion strategies, Managing the global value chain, Global value
creation: adding value scorecard, Strategies for capturing global value: aggregation,
adaptation, arbitrage;
TOTAL CLASSROOM CONTACT SESSIONS 45
Text Readings
1. Lawrence R. Jauch and William F. Glueck, ―Business Policy and Strategic Management‖,
McGraw Hill Book Co., New York,
2. Glen Boseman and ArvindPhatak, ―Strategic Management : Text and Cases ― , John Wiley and
Sons, Singapore, 1989
3. Daniel J. McCarthy, Robert J. Minichiello, and Joseph R. Curran, ―Business Policy and
Strategy‖ Richard D. Irwin, AITBS, New Delhi, 1988
4. Roanld C. Christenesen,.Kenneth R. Andrews and Joseph L. Bower, ―Business Policy – Text
and Cases ― , Richard D. Irwin, Inc., Illinois, 1978
5. AzhaKazmi, ― Business Policy‖, Tata McGraw Hill, New Delhi, 1999
 NSTITUTE OF MANAGEMENT STUDIES
M.B.A. (HUMAN RESOURCE) 2 YEAR
Batch 2021 - 2023
Semester IV

Subject DECISION MAKING Subject Code

MS5A 604
Name SKILLS
Total Credits 03

Subject Nature: Ability Enhancement

Course Objective:
The objective of this course is to help students to learn, acquaint them and acquire
skill for all the facets of Decision Making.
Learning Outcome:
Upon completion of this course, students will be able to understand, learn and apply the skills of decision
making in the management field.

Examination Scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each, of
which best two, will be considered. The end semester examination will be worth 60 marks having theory
and cases/practical problems. It will have Two Sections A and B. Section A shall have three theory
questions out of wh ich the candidate shall be required to answer two questions. Section A shall carry 12
marks. Section B shall contain two or more cases and shall be compulsory. Section B shall carry 36
marks.

Course Contents
Unit -1 Introduction to Decision Making.
Unit-2 Case Method of Teaching and Case Analysis.
Unit-3 SWOC Analysis.
Unit- 4 Report Writing.

Unit -5 Cases on Decision Making Skills.

TOTAL CLASSROOM CONTACT SESSIONS IN HOURS 45

Learning Resources:
Cases on Decision Making Skills available at internet, websites, books, etc.
 Marketing
INSTITUTE OF MANAGEMENT STUDIES
M.B.A. (FULL TIME) MS5A
Batch 2021-23
Semester IV

Subject Name RURAL Subject Code MS5A-608

MARKETING
Total Credits 03
Subject Nature: Marketing Compulsory
Course Objective:
The objectives of this course are to expose the students to various aspects of rural marketing as an integral
part of marketing management and develop an understanding of rural marketing.

Learning Outcome:
At the end of this course, students will be able to:
• identify the differences between rural marketing and urban marketing
• understand problems in rural marketing
• define rural marketing

Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of
which best two will be considered. The end semester examination will be worth 60 marks having theory
and cases/practical problems.

Course Contents

Unit –1 1.1Nature Definition, Scope, Importance, Challenges and

Rural Opportunities in India
Marketing 1.2Factors influencing rural marketing: Socio-cultural factors, population, occupation,
literacy level, land distribution and use, development programs, infrastructure,
communication media, credit availability, local requirements.
1.3Rural Market: Size & Structure, Segmentation of Indian Rural Market
1.4Rural & Urban Market: A Comparative Analysis
 Unit-2 2.1 Rural Consumer Behaviour
Rural 2.2 Market Research (with special reference to seeds, fertilizers, farm equipment, new
Marketing techniques, agricultural outputs and other services)
Research 2.3 Product and Service Marketing in Rural India: Rural Marketing
Mix, Product planning
2.4 New product development in Rural Markets,
2.5 Brand management in Rural Market and Communication Media & message
2.5 Distribution channels: Rural Retail Channel Managem

Unit-3 e – 3.1 e – Choupal Model of ITC,

Rural 3.2 IT for Sustainable Rural Development and e – Governance in Rural Market
Marketing 3.3 Corporate Sector in Agribusiness: Cultivation, Processing &Retailing Organized
Rural Retaining.

4.1 Corporate Social Responsibility and Rural Marketing

Unit – 4 4.2 Consumer Education and Consumer Movement in Rural India.
Social 4.3 Role of government in Rural Marketing.
Marketing 4.4 Role of NGO‟s in Rural Marketing.

TOTAL CLASSROOM CONTACT SESSIONS IN

HOURS
45
Learning Resources:
Text Reading:LatestEdition
1. Dogra, Guhman Rural Marketing 1st Tata McGraw Hill.
2. Krishnamacharyulu& Ramakrishnan,” Rural Marketing”, Pearson Education.
Suggested Readings:
1. Samiudin&Rehman, “ Rural Marketing”, National Publishing House.
2. Rajagopal, “ Indian Rural Marketing”, Rawat Publisher.
3. Sukhpal Singh, “ Rural Marketing Management”, Vikas Pub.
 INSTITUTE OF MANAGEMENT STUDIES
M.B.A. (FULL -TIME) MS5A
Batch 2021-23
Semester IV
Subject Name SERVICES Subject Code MS5A-610
MARKETING
Total Credits 03
Subject Nature: Marketing Compulsory
Course Objective:
The objective of this course is to expose students to the nature of industrial and service markets and
develop abilities to help them apply marketing concepts in these markets.

Learning Outcome:
On completion of the course, students will be able to:
• Develop familiarity with the concepts of Services Marketing The
characteristics of services that affect customer experience.
• Enhance their abilities to apply service marketing strategies in various and
specific marketing situations.

Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of
which best two will be considered. The end semester examination will be worth 60 marks having theory
and cases/practical problems.

Course Contents

Unit –1 1.1 Service Sector and Economic Growth,

Services 1.2 Service Concept, Characteristics and Classification of Service.

Unit-2
Challenges in 2.1 Strategic issues in Service Marketing; Segmentation,
Service 2.2 Differentiation and Positioning of Services.
Marketing

Unit- 3
Marketing 3.1 Product, Price, Place, Promotion, People, Physical Evidences and Process
Mix in Decisions.
Service
Marketing
4.1 Service Management Process; Internal, External and Interactive Marketing
Unit-4 Strategies.
Designing of
Service
Strategy
 Unit -5 5.1 Concept, Dimensions and Process;
Managing 5.2 Service Quality Models (Gronnos and Parsuraman), Applications and Limitations,
Service Productivity in Services.
Quality and
Productivity
Unit -6 6.1 Marketing of Financial, Hospitality, Health, Educational and
Applications of Professional Services,
Service 6.2 Marketing for Non – Profit Organizations and NGOs.
Marketing
TOTAL CLASSROOM CONTACT SESSIONS IN
HOURS
45

Learning Resources:
Text Reading:LatestEdition
1. Christopher H. Lovelock, JochenWritz, JayantaChaterjee, ―Services Marketing‖, New
Delhi:Prentice Hall of India, Latest Edition. Suggested Readings
1. Ravi Shankar, ―Services Marketing”, New Delhi, Global Press.
2. V. A. Zeithamal and M. J. Bitner, “ Service Marketing: Integrating Customer Across the Firm‖,
Mc Graw Hill
 INSTITUTE OF MANAGEMENT STUDIES
M.B.A. (FULL TIME) MS5A
Batch:2021-23
Semester IV
Subject Name CUSTOMER Subject Code MS5A-614
RELATIONSHIP
Total Credits 03
MANAGEMENT
Subject Nature: Marketing Compulsory
Course Objective:
The objective of this course is to introduce customer centric operations, process and implications of CRM.

Learning Outcome:
Upon completion of this course, students will have achieved the following: Knowledge based outcomes:
An understanding of the concept of customer relationship management. An understanding of the benefits
delivered by CRM, the contexts in which it is used, the technologies that are deployed and how it can be
implemented.

Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of
which best two will be considered. The end semester examination will be worth 60 marks having theory
and cases/practical problems.

Course Contents

Unit –1 1.5Evolution of CRM, Customer satisfaction, Customer Loyalty, Customer experience,

Introduction 1.6Paradigm shift in marketing, Relationship Marketing,CRM, e-
CRM
1.7 Significance and benefits of CRM to different business organizations and customers.

Unit-2 2.1 Concept of Customer Lifecycle, Lifecycle Stages, Customer

Concepts of Lifecycle Management,
CRM 2.2 Customer Lifetime Value Assessment, 2.3 Customer –
Product Profitability Analysis.
2.4 Consumer Behaviour theories and CRM
 Unit-3 3.1 CRM Model, System approach to CRM,
CRM Process 3.2 CRM process, Objectives, Customer Segmentation, Customer Database

3.3 Strategy Formulation, Infrastructure Development, Designing System, Core

processes,
3.4 Developing People, Customer retention, Recovering lost customers, Terminating
Relationships.

Unit – 4 4.1 Concept, Level of experience

Customer 4.2 Determinants of consumer experience,
Experience 4.3 Benefits to organization.

Unit- 5 5.1 Information Management for customer acquisition, retention, attrition, and
Database defection,
Management 5.2 Data warehousing, Data mining.

Unit -6 6.1 Hardware, Software, Web portals, Call Centers, IT enabled businesssolutions.
CRM
Technology

Unit -7
Measuring 7.1 CRM Metrics – Financial and Non-financial measures.
CRM 7.2 Balanced scorecard.
Effectiveness
TOTAL CLASSROOM CONTACT SESSIONS IN
HOURS
45
Learning Resources:
Text Reading:LatestEdition
3. Sheth, J.N., Parvatiyar, A. and Shainesh, G., “Customer Relationship Management”. THM.
4. Kincaid, J.W., ―Customer Relationship Management: Getting it right”, Prentice Hall.
5. Sheth, J.N. and Parvatiyar, A., ― Handbook of Relationship Marketing”, Sage Publication.
6. Chaturvedi, M. and Chaturvedi A., “ Customer Relationship Management – An Indian
Approach‖, Excel Books.
7. Sugandhi, R.K., ― Customer Relationship Management”, New Age International Pub. 8.Mohamed,
H. P. and Sagadevan, A. ―CRM – A Step By Step Approach „, Vikas
9.Greenberg, P., ―CRM at the speed of light”, THM.
 INSTITUTEOFMANAGEMENTSTUDIES
M.B.A.(FULL TIME)Batch(2021-23)
Semester IV

Subject BUSINESS TO BUSINESS Subject Code MS5A-622

Name MARKETING Total Credits 03
Subject Nature: CORE
Course Objective:
The objectives of this course are to expose the students to various aspects of B2B Marketing and
develop abilities in market orientation.
Learning Outcome:
At the end of course students will be able to understand corporate structures and business
models, the importance and effects of efficient value chains and networking, interaction between
organizations and how this can be seen in a strategic perspective.
Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of
which best two will be considered. The end semester examination will be worth 60 marks having theory
and cases/practical problems.

Course Contents
1.1.The nature and concept of B2B marketing,
Unit-1 1.2.Difference between B2B and B2C marketing,
1.3.Market orientation, Knowing your market
1.4.Reseller marketing.

Understanding B2B marketing, Organizational Customers,

Governmental agencies, Institutions,
Unit-2 Characteristics of organizational procurement
B2B marketing environment, The strategies for managing the B2B marketing
Environment.
3.1.Organizational buying and Buyer Behaviour; Concepts and models of
Organizational buying behavior,
Unit-3 Inter personal dynamics of organization ‟ spur chasing behavior, Buying center
involvement and interaction patterns,
Joint decision making, conflict and resolution in joint decision
making, the buying committee, supplier choice and evaluation.
Unit-4 4.1The strategic planning process inB2B marketing.
Analyzing the organization market,
Unit-5 B2Bmarket segmentation
5.5 Basis for Segmenting B2Bmarkets, Target, Marketing and Positioning.
 Formulating channel strategies; Marketing channel participants, Physical
Unit-6 distribution and customer service,
Formulating the marketing communication–Personal selling,
Advertising, Sales promotion and publicity.
Unit-7 7.1Business Pricing; Price determinants, Pricing decisions, price policy,
distribution pricing.

TOTALCLASSROOMCONTACTSESSIONSINHOURS
45
Learning Resources:
Text Reading: Latest Edition
1. RobertR.Reeder,EdwardG. Brierty, and Betty
H.Reader.―IndustrialMarketing,Analysis,PlanningandControl‖,NewDelhi,Edward,PHI.
2. KrishnaK.Havldar,―IndustrialMarketing‖,TataMcGrawHill,Delhi.
MichaelH.Morris–―IndustrialandOrganizationalMarketing”,NewYork, Macmillan.
 INSTITUTE OF MANAGEMENT STUDIES
M.B.A. (FULL TIME) MS5A
Batch 2021-23
Semester IV
Subject Name INTEGRATED Subject MS5A-612
MARKETING Code
COMMUNICATIONS Total 03
Credits
Subject Nature: Marketing Compulsory
Course Objective:
The objectives of this course are to provide insights into the realities of marketing communications, and
imparting knowledge and developing skills to manage integrated marketing communications campaign.

Learning Outcome:
At the end of the course student will be able to:
• Analyze and respond appropriately to key issues in marketing communications within a given
context;
• Determine and evaluate marketing information required to plan and manage integrated marketing
communications campaigns;

Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of
which best two will be considered. The end semester examination will be worth 60 marks having theory
and cases/practical problems.

Course Contents

UNIT –I 1.1Promotion Mix,

Foundations of 1.2Shift from marketing communications to IMC
IMC 1.3An overview of IMC, Growth of IMC, Element of IMC, Role of IMC in the
marketing process.

Unit-2 2.1 Participant in IMC,

IMC Partners 2.2 Role of advertising agencies, Media partners and other marketing
communications agencies.

Unit-3 3.1 Marketing Communication Models,

IMC Campaign 3.2 IMC planning process, Key issues, Strategies
Planning
 Unit- 4 4.1 Advertising campaign, Product market analysis, Setting advertising objectives,
Advertising DAGMAR approach,
Strategy 4.2 Budgeting, Creative strategy, Media strategy, Media planning and media
scheduling,
4.3 Copy design and development, Advertising appeals, Message format, Copy
writing, Script and story board

Unit -5 5.1 Role of Sales promotion,

Sales Promotion 5.2 Trade promotion and consumer promotion,
Strategy 5.3 Sales promotion and other IMC tools.

Unit -6
Public Relations 6.1 The PR process, Public and PR tools,
and Corporate 6.2 Corporate communications
Communications

Unit -7
Direct and 7.1 Database, Catalogue, Telemarketing, Mobile Marketing, Internet marketing.
Interactive
Marketing

Unit -8 Personal 8.1 The role of personal selling in IMC,

Selling 8.2 Personal Selling process

Unit – 9 9.1 Events, Sponsorship, and Designing environment.

Experiential
Marketing

Unit – 10 10.1 Pre and post launch effectiveness,

Measuring IMC 10.2 Quantitative and qualitative techniques.
Effectiveness

TOTAL CLASSROOM CONTACT SESSIONS IN

HOURS
45
Learning Resources:
Text Reading:LatestEdition
1.Belch, G.E., Belch, M.A., and Purani, Keyoor, Adevertising and Promotion- An
Integrated Marketing Communications Perspective, Tata McGraw Hill, New Delhi.
2. David A. Aaker, Rajeev Batra and John G. Meyer. ―Advertising Management‖, New Delhi.
PHI
3. Clow, K.E. andBaack, D., Integrated Advertising, Promotion, and Marketing
Communications, Pearson, New Delhi.
4. Shah, K. and D‟Souza, A., Advertising and Promotion – An IMC Perspective, Tata McGraw
Hill, New Delhi.
5. J. Thomsas Russel and W. Ronald Lane. ―Klepnner’s Advertising Procedure‖, New Delhi, PHI.
 INSTITUTE OF MANAGEMENT STUDIES
M.B.A. (FULL-TIME) MS5A
Batch 2021-23
Semester IV
Subject Name DIGITAL Subject Code MS5A- 620
MARKETING and
SOCIAL MEDIA Total Credits 03
MARKETING
Subject Nature: Marketing Open Electives
Course Objective:
The course aims at developing an understanding of Digital Marketing and the variousprocesses associated
with it.

Learning Outcome:
The students will develop the expertise required to evaluate, analyse and create digital marketing and
digital communication campaigns, digital advertising, e-business and web marketing.

ExaminationScheme:
Thefacultymemberwillawardinternalmarksoutof40basedonthreeassessmentsof20markseach,of
whichbesttwowillbeconsidered.Theendsemesterexaminationwillbeworth60marks having theory and
case/practical problems.

Course Contents

UNIT –I 1.1Digital media industry- Reaching Audience through Digital Channels

Principles and 1.2Traditional and Digital Marketing
Drivers of New 1.3Introduction to online marketing Environment
Marketing 1.4Dotcom Evolution, Internet Relationship,
Environment 1.5Business in modern economy,
1.6Integrating e - Business to an existing Business Model
1.7Online Marketing Mix – Mobile Marketing – Digital Signage.
 Unit-2 2.1 Online Customer Expectations, Online B2C Buying Process
Purchase 2.2 Online B2C Buying Behaviour
Behaviour of 2.3 Website Designing, Website content
Consumers in 2.4 Forms of Search Engines, Working of Search Engines, Revenue Models in search
Digital engine positioning – SEO – Display Advertising – Trend.
Marketing
Format

Unit-3 3.1 Augmented Product Concept – Customizing the Offering

Product 3.2 Dimensions of Branding Online - Internet Pricing Influences –
Attributes and Price and Customer Value – Online Pricing Strategies and Tactics
Web 3.2 Time based online pricing - Personalized Pricing – Bundle Pricing
Marketing
Implications

Unit- 4 4.1 Turning Experience Goods into Search Goods –

Internet 4.2 Personalization through Mass Communication – Choice Assistance – Personalized
Enabled Messaging
Retailing 4.3 Selling through online intermediaries – Direct to Customer interaction – online
channel Design for B2C and B2B Marketing.

5.0 Social Media Platforms, Features, applications.

Unit- 5 5.1 Integrating online communication to IMC Process
Social Media 5.2 Online Advertising – Email marketing – Viral Marketing – Affiliate Marketing,
Marketing Social Media Marketing
5.3 Participatory Communication Networks – Social Media Communities – Consumer
Engagement – Co-created Content Management
5.4 Interactive Digital Networks, Customer Led Marketing Campaigns
5.5 Legal and Ethical Aspects related to Digital Marketing & Social media marketing.

TOTAL CLASSROOM CONTACT SESSIONS IN HOURS 45

Learning Resources:
Text Reading:LatestEdition
1.Smith PR Chaffey Dave, e-Marketing Excellence: The Heart of e –Business, Butterworth Heinemann,
USA
2.Strauss Judy, e-Marketing, Prentice Hall, India.
 Finance

MBA (FT) MS5A

BATCH 2021-23
SEMESTER IV
SUBJECT NAME International Finance SUBJECT CODE
MS5A-626
TOTAL CREDITS 03

SUBJECT NATURE: FINANCE COMPULSORY

COURSE OBJECTIVE:
To provide a conceptual framework of the Working of International Finance Institutions, Money Markets,
Exchange Transactions and Capital Markets.

LEARNING OUTCOME:

EXAMINATION SCHEME:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of
which best two will be considered. The end semester examination will be worth 60 marks having theory
and cases/practical problems.
.

COURSE CONTENTS

1.1Relevance of international financial management for domestic as well as

UNIT –1 international players exchange rate regimes.
Introduction 1.2Theories of International Trade: Comparative Costs, Classical Theory, Absolute
Advantage, Hecksher-Ohlin Theory, Free Trade V/S Protection- Barriers to Foreign
Trade, Tariff and Non-Tariff Barriers.
Unit-2 2. 1.Meaning Of BOP, Components Of BOP, Importance Of BOP
Balance of 2.2 Meaning Of Deficit And Surplus, Equilibrium, Disequilibrium
Payment And Adjustments
2.3 Methods Of Correcting Disequilibrium
2.4 Accounting Principles In BOP.

Unit-3 3.1Defining Foreign Exchange Market, Its Structure, Settlement

Foreign System, Exchange Rate, Participants
Exchange 3.2, Understanding SPOT And Forward Rates, Foreign Exchange Quotations,
Markets Premium And Discount In Forward Market, Cross Rates, Inverse Rates And
Arbitrage.
 Unit- 4 4.1 Determination Under Gold Standard And Paper Standard, Factors Affecting
Exchange Rate Exchange Rates
Determination 4.2 Purchasing Power Parity Theory, Demand And Supply Theory, Equilibrium Rate
Of Exchange, Fluctuating V/S Fixed Exchange Rates, Exchange Control and
Objectives of Exchange Control.
Unit -5 5.1ADR, GDR, Euro Currencies5.2 International
Instruments Commercial Papers.

Unit-6 6. 1.Techniques and criteria

International 6.2 Interest Rate Parity/Covered Interest Parity
Project
Appraisal
Unit-7 7.1 letter of credit; buyer‟s credit ; suppliers credit.
Financing 7.2cross border leasing and factoring, Short Term Financial Mgmt in MNE:short
International term borrowing and investment
Trade 7.3centralized vs. decentralized cash management, bilateral and multilateral netting

TOTAL SESSIONS 45
Learning Resources:
1. V.A.Avadhani, “International Finance”, Himalaya Publication.
2. P.G.Apte, “International Financial Market”, Tata Mc Graw Hill.
3. A.K.Seth, “International Financial Management”, Galgotia Publications.
 M.B.A. (FULL TIME) MS5A
BATCH 2021-23
SEMESTER IV
SUBJECT NAME COMMODITY DERVATIVES SUBJECT CODE MS5A-628
MARKET
TOTAL CREDITS 03

SUBJECT NATURE: FINANCE COMPULSORY

COURSE OBJECTIVE:
To acquaint participant with the basic concept of Commodity Derivatives.

LEARNING OUTCOME:
At the end of the course students should be able to;
1.Understand the risk return tradeoff and manage financial risk through the use of various derivative
instrument
2.To make them understand operations of commodity derivatives market.

EXAMINATION SCHEME:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each, of
which best two will be considered. The end semester examination will be worth 60 marks consisting of
two sections A and B respectively. Section A will be of 12 marks and have two theory questions out of
which a student will be required to do any one. Section B will be of 48 marks and have five
numerical/cases out of which a student will be required to do any four.

COURSE CONTENTS No. of

Sessions
1.1. Difference between commodity derivatives and financial Derivatives.
UNIT –1 1.2. Warehousing, quantity of underlying assets, global commodities exchange,
Commodity commodities exchange in India, commodities permitted for trading. Global domestic
Derivatives demand -supply dynamics,price trends and factors that influence prices.
1.3.Instrument available for trading; futures andoptions.

Unit-2 Investment assets vs. consumption assets.

Pricing The cost of carry model –pricing, pricing futures contracts on commodities. Convergence
Commodity of Future and Spot Price.
Derivative Convenience Yield, Contango& Backwardation
Commodity Basis Risk
Minimum Variance Hedge Ratio
 Unit-3 3. 1.Commodity Indexes
Trading of 3.2. Basic concepts such as margins, circuit filters-delivery norms, contract
Commodity specifications, trading system, and entities in the trading system, trader
Derivatives workstation, order types and conditions, exposure limits.
3.3. Clearing, settlement and Risk Management, calendar and Settlementschedule,
position determination, settlement mechanism, daily mark tomarket settlement,
settlement price- daily settlement price, final settlementprice, Margining –Initial
margin, Daily mark to Market margin, open interestlimits, second line of defense,
NSCCL span. Final Settlement: Cash settlement, physical settlement (warehousing)
Exception handling: fundsshortages, Delivery shortages, refusal to accept.
.
Unit- 4 4. 1.Agri-Commodity Price Risk Management
Commoditi 4.2. Seasonality in Agri-Commodity, Contango and Backwardation
es Traded -- 4.3. Crude Oil Derivatives, Spot-Futures Relationship in Crude Oil
I 4.4. Hedging of Crude Oil and Refined Product Price Risk
4.5. Introduction to Gold and Gold Derivatives
4.6. LBMA, Gold Spot Price and Gold Derivatives
4.7. OTC Contracts on Gold and Gold DEhedge

Unit -5 5.1. Spot Trading of Electricity in India

Commoditi 5.2. Weather Derivatives
es Traded -- 5.3. Introduction to Carbon Credit Market
II 5.4. Physical Market for Freight, Freight Exchanges, Freight India
5.5. Hedging Freight rate Risk with Freight Rate Derivatives
5.6. Metal Derivatives and London Metal Exchange (LME) 5.7. Real Estate
Derivatives

TOTAL SESSIONS 45
Learning Resources:
Text Books: Latest Edition of-
Hull, J.: Options: Futures and other Derivatives, Prentice Hall, New Delhi.
PrabinaRajib,Commodity Derivatives and Risk Management,Prentice Hall of IndiaChance,
Don M: An Introduction to Derivatives, Dryden Press, International Edition.
Chew, Lilian: Managing Derivative Risk, John Wiley, New Jersey.
Das, Satyajit: Swap & Derivative financing, Probus
Kolb, Robert W: Understanding Futures Markets, Prentice Hall Inc., New Delhi.
 INSTITUTE OF MANAGEMENT STUDIES
M.B.A. (Full-Time) MS5A
Semester IV
Subject Name STRATEGIC FINANCIAL Subject Code MS5A-632
MANAGEMENT Total Credits 03
Subject Nature: Finance Open Electives(Select Any 2)
Course Objective:
The objectives are to focus the student‟s attention on various aspects of financial decision making and to help
them develop skills of critical analysis, thinking and synthesis in the process of decision making.

Learning Outcome:
1. Practice strategic management to evaluate the role finance plays in strategic decision making.
2. Apply and evaluate analytical tools used in making investment decisions.
3. Critically analyse capital structure theory and the role of the financing decision in strategic management.

Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of
which best two will be considered. The end semester examination will be worth 60 marks having theory and
cases/practical problems.

Course Contents

1.1Recent Trends and Practices in Strategic Finance

UNIT –I 1.2 Role of CFO
Financial Policy &
corporate Strategy

Unit-2 2.1Budgeting under Risk & Uncertainty

Advanced Capital 2.2 Sensitivity Analysis
Budgeting Strategies 2.3Methods of selection of projects
2.4Capital Budgeting under inflation
2.5Diversification Strategies
Unit-3
Corporate 3.1 Practical Considerations in Dividend policies
Dividend Decisions 3.2 Forms of Dividend
3.3 Rules & Legal interpretations
3.4 Strategy & Theories on Dividend policies.

Unit- 4 4.1 Strategic Evaluation of various sources of long term finance

Financing Decisions 4.2 Startup Financing – Sources.
4.3 issues and challenges
 Unit -5 5.1 Working Capital Strategies of a firm
Short term financing 5.2 Comparing Alternate sources of working capital– Bank financing 5.3 Inter
decisions corporate deposits
5.4 commercial papers and other money market instruments.
Unit-6 Business 6.1 Approaches of valuation- Income Approach, Market Approach, Asset Based
Valuation Approach, EVA.

Unit – 7 7.1 Financial Distress and reorganization

Restructuring 7.2 Mergers, Acquisitions, Amalgamations
Strategies 7.3 Reverse Mergers and Turnaround strategies of a corporate firm.

TOTAL CLASSROOM CONTACT SESSIONS

45
• TEXT READINGS:
• “Mergers & Acquisition”, – R. Machiraju
• “Financial Management”, - Prasanna Chandra
• “Corporate Finance & Investment”, – R. Pike & Node
• “Finance : A management guide for managing company funds ad profit”, – I.M. Pandey “Financial
Decision”, - Hompton
 M.B.A. (FULL TIME) MS5A BATCH
2021-23
SEMESTER IV
SUBJECT NAME FINANCIAL RESEARCH SUBJECT CODE MS5A-636

TOTAL CREDITS 03

SUBJECT NATURE: Finance Open Electives

COURSE OBJECTIVE:
The course aims to make students aware of various techniques of financial research. It also introduces
students with various aspects of equity and debt security analysis and portfolio evaluation. Various
financial forecasting techniques will also be studied in the course.

LEARNING OUTCOME:
• .Understand importance of research in various fields of finance
• Ability to read and understand techniques of research in finance
• Ability to undertake independent research in finance

EXAMINATION SCHEME:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of
which best two will be considered. The end semester examination will be worth 60 marks having theory
and cases/practical

COURSE CONTENTS

1.1.Empirical and non empirical techniques of financial research.

Unit–1 1.2.Risk and return basics, Various measures of risk and return and their
Introduction to interpretation.
financial 1.3.Researches in Behavioural Finance, Corporate Finance, Stock Markets, Other
research upcoming fields.

Unit-2 2.1. Time series analysis basics,

Basics of 2.2.Issues in Financial Time series like Stationarity,
Financial Multi collinearity. Volatility models. Distributed lag models.
modeling-

Unit -3 3.1.Moving averages, exponential smoothing (single exponential smoothing,

Common 3.2.Brown‟s one parameter and holt‟s two parameter exponential smoothing),
techniques in 3.3.Various measures of forecasting accuracy such as- ME, MAD, MSE, RMSE, PE,
Financial MPE, MAPE, Theil‟s U static.
Research

Unit-4 4.1. Introduction to qualitative and quantitative,

4.2.Techniques of forecasting, study of qualitative forecasting Techniques such
Financial as- delphi method, jury of executive method, scenario development, cross
forecasting impact matrices etc.
 Unit- 5 5.1.An overview about various software's for financial modeling. MS Excel
Overview of &SPSS: Tools used in the field of financing.
Software of
financing
modeling

Unit -6 6.1. Tests for different forms of market efficiency,

Commonly 6.2.Relationship between price and volume of a security,
used tests in 6.3.Determining Efficient Portfolios etc
Financial
Research

Unit-6 7.1.Equity Analysis Report,

Writing 7.2.Project Analysis Report,
Reports 7.3.Financial Research Report

TOTAL SESSIONS
45
Learning Resources:
Text Books: Latest Edition of-
1) Investment analysis and portfolio management, Prasanna Chandra, TMH publications.
2) Security analysis and portfolio management ,Sudhindra Bhatt, Excel publications.
3) Basic econometrics, Gujrati, TMH publications.
4) Business forecasting, Makridakis ,Johnwiley and sons .
 MBA (FT) MS5A
BATCH 2019-21
SEMESTER IV
SUBJECT NAME TAXATION SUBJECT MS5A-
CODE 624
TOTAL 03
CREDITS
SUBJECT NATURE: FINANCE COMPULSORY
COURSE OBJECTIVE:
:The objective of this course is to enable students to develop an understanding of direct and Indirect
taxesand to enable them to calculate taxes.

EXAMINATION SCHEME:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of
which best two will be considered. The end semester examination will be worth 60 marks having theory
and cases/practical problems.
.
COURSE CONTENTS No. of
Sessions
1.1Direct Taxes (An Overview): Income Tax, Wealth Tax.
UNIT –1 1.2Introduction to Tax Management: Concept of Tax Planning, Tax
Introduction Avoidance and Tax Evasion. Important Provisions of Income Tax Act.

Unit-2 Basic Concepts 2.1.Assessment Years, Previous Years, Person, Income, Gross Total
Income,
Capital and Revenue Receipts and Expenditure, Residential Status and
Incidence of Tax, Tax Free Income.

Unit-3 Salaries 3.1 Meaning

3.2Taxability of Allowances and Perquisites, Permissible
Education, Treatment of PF, Gratuity, Computation of Taxable Salary

Unit- 4 4. 1.Determination of ownership

Income from 4.2 property Income Exempt fromTax and Computation of Income from
House House Property.
Property

Unit -5 5.1 Basis of Charge, Scheme of Provisions,Deductions Expressly

Profits and Allowed, Expenses Allowed Under Restriction, Depreciation,
Gains of Computation of Profits and Gains of Business and Profession
Business and 5.2Tax Planning
Profession 5.3Taxation of Firms & Companies, Mergers & Acquisitions.
 Unit-6Capital Gains 6. 1.Meaning, definition of capital gains
6.2 assets not be treated as capital Assets, types of assets and gains,
computation of Capital Gains.

Unit-7 7.1 Computation of Income from Other Sources.

Income from
Other Sources
Unit-8 Deduction 8.1 Deduction Allowed From Total Income, Rebates and Relief
8.2 Computation of Total Income of Individual

Unit-9 TDS 9.1 Tax Deduction at Source, Advance Payment of Tax, Filing of Returns,
Tax Planning in Relation to NRIs.

Unit-10 10.1 Important Provisions and Calculation of Wealth and Wealth Tax.

TOTAL SESSIONS
45
Learning Resources:
. H. C. Meherotra, “Income Tax”, SahityaBhawan, Agra.

Suggested Reading (Relevant Previous Year):

1. S. Battacharya, “Indian Income Tax: Law & Practice”, New Delhi, Indian Law House.
2. V K Singania, “Student Guide to Income Tax”, New Delhi, Taxman Publication.
3. V K Singania, “Direct Tax Law”, New Delhi, Taxman Publication.
4. ShripalSaklecha and AnitSaklecha, “Income Tax”, Indore, Satish Printers.
5. Bare Act of Income Tax.
6. Bare Act of Wealth Tax.
 M.B.A. (FULL TIME) MS5A
BATCH 2021-23
SEMESTER IV
SUBJECT NAME CREDIT MANAGEMENT SUBJECT CODE MS5A-634
AND RETAIL BANKING
TOTAL CREDITS 03

SUBJECT NATURE: Finance Open Electives

COURSE OBJECTIVE:
To acquaint participant with the basic concept of Credit and Rural Banking .

LEARNING OUTCOME:
To develop a cadre of credit officers in banks to perform different credit functions across banks - To inculcate
advanced skills for handling credit management issues
EXAMINATION SCHEME:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each, of which
best two will be considered. The end semester examination will be worth 60 marks consisting of two sections A
and B respectively. Section A will be of 12 marks and have two theory questions out of which a student will be
required to do any one. Section B will be of 48 marks and have five numerical/cases out of which a student will
be required to do any four.
COURSE CONTENTS

UNIT –1 1. 1.Safety, Liquidity, Profitability, Purpose of Loan, Diversification Risk.

Principles of 1.2. Importance, Contents, Exposure Norms, Model MSE Policy.
Lending and Model 1.3.Types of Borrowers : Individuals - Major, Minor, Married Women, Pardhanashin
Credit Women, Illiterate Persons, Agent, Attorney, Joint Borrowers, Hindu Undivided Family
Policy (HUF), Proprietorship Firms, Partnership Firms, Limited companies, Statutory
Companies, Holding Companies, Government Companies, Private & Pubic Limited
Companies, Registration of charges, Limited Liability Partnerships (LLP).

Unit-2 2.1. Various Types of Credit Facilities - Cash Credit, Overdrafts, Demand Loan, Bills
Types of Credit Finance - Drawee Bill Scheme, Bills
Facilities Discounting.
2.2. Export Finance : Pre-Shipment Finance-Export Packing Credit in Rupees, Running
Account Facility, Pre shipment credit to specific sectors - Sub Suppliers, Construction
Contractors, Export credit to Processors / exporters-Agri Export Zones, Export Credit
Insurance Whole Turnover Packing Credit, Pre-Shipment Credit in Foreign Currency
(PCFC), Running Account Facility in all currencies, Deemed Exports, Diamond Dollar
Account Scheme, Post Shipment Rupee Export Finance, Purchase / Discount of Export
Bills, Negotiation of Export Bills, Export on Consignment basis, Advance against Duty
Draw Back Entitlements, ECGC Whole Turnover PostShipment Guarantee Scheme,
Interest Rate of Rupee , Export Credit, ECNOS, Rupee Export Credit Interest Rate
Subvention, Post Shipment Finance in Foreign Currency, Gold Card Scheme for
 Unit- 3 3.1. Types of Facilities, Modes of Delivery, Sole Banking Arrangement, Multiple
Credit Banking Arrangement, Consortium Lending, Syndication.
Delivery 3.2. Credit Thrust, Credit Priorities, Credit Acquisitions, Statutory& Regulatory
restrictions on Advances.
3.3. Credit Appraisal : Validation of proposal, Dimensions of Credit Appraisals, Six “C”
s, Structuring of Loan documents, Credit Risk, Credit Risk Rating, Credit Worthiness of
Borrower, Purpose of Loan, Source of Repayment, Cash Flow, Collateral

Unit -4 Retail Products Overview – Customer requirements, Products development process,

Retail Banking Liabilities and Assets Products/ Description of Liability products, Description of Asset
Overview Products, the Approval process for retail loans, credit scoring.
Important Asset Products – Home Loans – Eligibility, Purpose, Amounts, Margin,
Security, Disbursement, Moratorium, Prepayment issues, Repayments/ Collection.
Auto/ Vehicle Loans – Eligibility, Purpose, Amounts, Margin, Security, Disbursement,
Moratorium, Prepayment issues, Repayments/ Collection.
Personal Loans – Eligibility, Purpose, Amounts, Security, Disbursement, Moratorium,
Prepayment issues, Repayments/ Collection, Educational Loans Eligibility, Purpose,
Amounts, Security, Disbursement, Moratorium, Prepayment issues, Repayments.
Credit/ Debit Cards – Credit Vs Debit Cards, Eligibility, Purpose, Amounts, Margin,
Security, Process of using the cards, Billing Cycle, Credit Points, Other Products/
Remittances/ Funds Transfer.
... Read more at: https://www.bankersadda.com/caiib-syllabus-2022/
Unit -5 Retail Strategies – Tie-up with Institutions for Personal loans/ Credit cards/ Educational
Selling of Retail loans, with OEMs/ Authorized Dealers for Auto/ Vehicle loans, and with Builders/
Products Developers for Home loans
Delivery Channels – Branch, Extension counters, ATMs, POS, Internet Banking, M-
Banking.
Selling Process in retail products – Direct Selling Agents.
Customer Relationship Management – Role and impact of customer relationship
management, Stages in customer relationship management process.
Regulations and compliance Technology for Retail Banking – Static information, Account
opening, basic loan origination data, etc. The updated information like income details at
different frequencies. Transaction information from disbursement till final settlement of
the loan amount. Analytics/ Alerts.
Accounting entries – Loan process and the relevant accounting including EMI
Computation.... Read more at: https://www.bankersadda.com/caiib-syllabus-2022/
Unit -6 Securitization, mortgage-based securities.
Other Issues related Trends in retailing – New products like Insurance, Demat services, online/ Phone
to Retail Banking Banking, Property services, Investment advisory/ Wealth management.
Reverse Mortgage – Growth of e-banking, Cross-selling opportunities.
Recovery of Retail Loans – Defaults, Rescheduling, recovery process. SARAFAESI Act,
DRT Act, use of Lok Adalat forum. Recovery Agents – RBI guidelines.
New products like Insurance – Demat services, online/ Phone Banking, Property services,
Investment advisory/ Wealth management.
Reverse Mortgage – Growth of e-banking, Cross-selling opportunities.
Recovery of Retail Loans – Defaults, Rescheduling, recovery process. SARAFAESI Act,
DRT Act, use of Lok Adalat forum. Recovery Agents – RBI guidelines.... Read more at:
https://www.bankersadda.com/caiib-syllabus-2022/

TOTAL SESSIONS 45
Learning Resources:
Text Books: Latest Edition of-
Practical Banking Advances by Bedi&Hardikar.
Management of Bank Credit by H.B. Suneja.
Law & Practice of Banking by P.N. Varshney and Gopal Swaroop.
Commercial Banking Vol. II by Indian Institute of Bankers.
Financial Analysis for Credit Management in Banks by S.P. Singh and S. Singh.
 Human Resource

MBA (FT) MS5A

BATCH 2021-23
SEMESTER IV
SUBJECT NAME ORGANISATION CHANGE SUBJECT CODE
MS5A-640
AND DEVELOPMENT
TOTAL CREDITS 03

SUBJECT NATURE: HRM COMPULSORY

COURSE OBJECTIVE:
The objectives of this course are to acquaint the students with the importance of Organization
Development, and to offer insights into design, development and delivery of OD Programmes.

LEARNING OUTCOME:

EXAMINATION SCHEME:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of
which best two will be considered. The end semester examination will be worth 60 marks having theory
and cases/practical problems.
.
COURSE CONTENTS No. of
Sessions
1.1: Definition, History, Assumptions
UNIT –1 1.2 Values and Beliefs in O.D
Introduction 1.3 Organization Development & Transformation
Unit-2 2.1.Foundations of OD
Theory and 2.2OD Process, Action Research and OD.
Management of
OD
Unit-3 3.1Overview, Types
OD 3.2Team interventions, inter- Group interventions
interventions 3.3 Comprehensive and Structural interventions
3.4Choosing the Depth of Organizational Intervention.

Unit- 4 4.1Consultant-Client Relationships, System Ramifications, and Power- Politics.

Issues and
Considerations 4.2Emerging Trends in OD with special emphasis on future organizations.
in OD
TOTAL SESSIONS 45
Learning Resources:

1. Wendell L. French and Cecil N. Bell Jr., “Organization Development‖ New Delhi, Prentice
Hall, 5th Ed., 1999.

Suggested Readings

2. Don Harvey and Donald R. Brown, “An Experiential Approach to Organizational

Development‖, New Jersey, Prentice Hall Inc., 1996.
3. Wendell L. French Cecil H Bell, Jr., Robert A. Zawaski. (Eds.), “Organizational
Developmentand Transformation: Managing Effective Change‖, Illinois: Irwin Inc., 1994.
 INSTITUTE OF MANAGEMENT STUDIES
M.B.A. (FULL-TIME) MS5A
Semester IV
Subject HRIS Subject Code MS5A-642
Name Total Credits 03

Subject Nature: HRM Compulsory

Course Objective:
• To impart knowledge to students regarding various Social Legislative Norms related to welfare,
protection and betterment of labour force.
• To develop an understanding about different obligations towards society.

Learning Outcome:
At the end of the course students will become more informed and responsible future HR managers, as
they have complete knowledge about the legislative compliances prevailing in our country related to
labour.

Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of
which best two will be considered. The end semester examination will be worth 60 marks having theory
and cases/practical problems.

Course Contents

1.1Data and Information needs for HR Manager

UNIT –1 1.2 Sources of Data
Introduction 1.3Role of ITES in HRM
1.4IT for HR Managers; Concept, Structure, and Mechanics of HRIS
1.5 Programming Dimensions and HR Manager with no technology background
1.6Survey of Software Packages for Human Resource Information
System including ERP Software such as SAP
 2.1 Data Formats, Entry Procedure and Process
Unit-2 2.2 Data Storage and Retrieval
Data 2.3 Transaction Processing
Management 2.4 Introduction to RDBMS
for HRIS 2.5 HR-XML
2.6 Office Automation and information Processing and Control
Functions
2.7 Design of HRIS: Relevance of Decision Making Concepts for
Information System

Unit-3 3.1 Concept and Mechanics

Design; HRM 3.2 Standard Software and Customized Software
Needs Analysis 3.3 HRIS - An Investment, Cost Benefit Analysis
Unit- 4 4.1 Modules on MPP
HR 4.2 Recruitment
Management 4.3 Selection, Placement
Process and 4.4 Module on PA System
HRIS 4.5 T and D Module
4.6 Module on Pay A and Related Dimensions
4.7 Planning and Control;
4.8 Information System‟s support for Planning and Control
Unit-5 5.1 Organization Structure & Related Management Processes including authority and
HR Responsibility Flows
Management 5.2 Communication Process
Process II and
HRIS
Unit-6 6.1 Data Capturing for Monitoring and Review
Organization 6.2 Behavioural Patterns of HR and Other Managers and Their Place in
Culture and Information Processing for Decision Making.
Power

Unit—7 HRIS 7.1 Security of Data and Operations of HRIS Modules

7.2 Common Problems during IT adoption efforts and Processes to overcome
7.3 Orientation and Training Modules for HR & Other Functionaries
7.4 Detailed Analytical Framework
7.5 Opportunities for combination of HRM & ITES Personnel
7.6 HRIS and Employee Legislation
7.7 An Integrated View of HRIS
7.8 Why and How of Winners and Losers of HRIS Orientation.

TOTAL CLASSROOM CONTACT SESSIONS 45

Learning Resources:
Text Readings:
.Handbook of Human Resource Information Systems, Basics, Applications and Future Directions,
Michael J.Kavangarh, Mohan Tithe, Richard D Johnson, Sage Publications India Pvt ltd.
2. A Handbook of Human Resource Management Practice, “Michael Armstrong”, Kogan page.
3. Managing and Measuring Employee Performance - Understanding Practice “Elizabeth
HOULDSWORTH, Dilum JIRASINGHE”, Kogan Page.
4. Accountability in Human Resource Management, “Jack J Phillips”, Gulf Professional
Publishing.
5. Hcas M. Awad, W.f. Casico, Human Resource Management, An Information Systems
Approach, Reston Publishing Company.
6. Tony Ivey, Personnel Computer System, Mc Graw Hill International.
7. The Brave New world of e HR: Human resources Management in digital age, Guetual Stone
editors, Wiley India Edition
 M.B.A. Full Time
Batch ( 2021 - 2023)
Semester IV
Subject Code MS5A - 650
Subject Name HR ANALYTICS
Total Credits 03
Subject Nature: Elecitives
Course Objective:
 To familiarize participants with concepts and applications of data analytics.
 To acquaint participants with the challenges of data preparation and implementation.
 To understand and design data driven models for business decision making.
Learning Outcome:
At the end of the course students should be able to;
● To understand the role of data analytics, data mining and business analytics within an organization.
● Compute and analyze data using statistical and data mining techniques
● Design and develop process of improving the decision making (relevance and quality).

Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which
best two will be considered. The end semester examination will be worth 60 marks having theory and
cases/practical problems.
Course Contents

Understanding need of data analytics for business organization, application of data

Unit - 1 analytics at different levels of business organization, concept of data, information,
Introduction to knowledge discovery, data quality issues, analytics, data mining, data analytics,
Data & HR applications of data analytics, business analytics and business intelligence.
Analytics
Unit - 2 Creating MS- Excel sheet and performing operations on MS- Excel Sheet - Formatting
Examining Data – cells, inserting functions (min, max, average, sum, count, countif, etc.), copying
Exploration and functions and text, analysis using if – else, performing descriptive statistics & summary
Transformation statistics on the data set, data analysis using Pivot charts & graphs, VLOOKUP, What-if
Analysis, sorting, filtering.

Unit 3 Understanding mean, median, mode, correlation analysis, normal distribution, standard
Overview of deviation, and variance, histogram, testing of normality, Kurtosis, correlation and
statistical regression.
perspective
Unit - 4 Data Modeling Concepts, Data Modeling types, Database explanation from Data
Data Modeling modeling concept, how to create a logical model and physical model.

Unit – 5 Introduction to the latest trends in Data Analytics for business organizations -
Introduction to Introduction to association rule, Discovering association rules in traditional Datasets,
Latest Trends text mining, social network analysis.

TOTAL CLASSROOM CONTACT SESSIONS

Learning Resources:
1. Galit Shmueli, Nitin R. Patel and Peter C. Bruce, “Data Mining for Business Intelligence – Concepts,
Techniques and Applications”, Wiley India, 2016 (reprint).
2. Anil Maheshwari, “Data Analytics”, McGraw Hill Education, 2017
3. Software used - MS- Excel and Frontline Solvers XLMiner (Cloud based or student version)
Reference Books:
4. Michael J. Berry and Gordon S. Linoff, Data Mining Techniques: For Marketing, Sales and Customer
Relationship Management, Wiley & Sons, 3rd Edition.
5. Joseph F. Hair, William C. Black, Barry J. Babin , Rolph E. Anderson, Multivariate Data Analysis , Pearson
Education, 7th Edition, 2010.
 INSTITUTE OF MANAGEMENT STUDIES

M.B.A.(Full -Time) MS5A Semester

IV
Subject Name Managerial Counselling Subject Code MS5A-648

Total Credits 03
Subject Nature: HRM Open Electives(Select any 2)
Course Objective:
● To promote understanding of the concept and schools of counselling
● To Select the key areas and situations where management can and should help employees in
performance planning and career advancement
● To develop alternative approach to dealing with problem situations in organizations.

Learning Outcome:
At the end of the course students should be able to;
1. Understand that various approaches to counseling
2. conduct counseling intervention in the organization
3. Outline the counselling process used in organizations
Examination scheme:
The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of
which best two will be considered. The end semester examination will be worth 60 marks having theory
and cases/practical problems.

Course Contents

Unit –I 1.1Introduction to counselling and characteristics of a counsellor

Introduction 1.2 Process of counselling
1.3 Development of Counselling Skill
1.4 Role of Counsellor in guidance & counselling.

Unit-2 2.1 Need and Uses of Tests

Psychological 2.2Different Types of Test: Intelligence Tests, Achievement and
Testing and types Aptitude Tests
of counselling 2.3Different Types of Test:Personality Inventories, Interest
Inventories, Projective Techniques and their limitations
2.4Individual & Group technique in counselling 2.5 e-Counselling

Unit-3 3.1Psychoanalytic Foundations

Introduction to the 3.2Transactional Analysis
Important 3.3Gestalt Therapy
Schools of 3.4Rational Emotive Therapy
Counselling 3.5Person-Centred Approach to Counselling
3.6 Counselling setting
 Unit -4 4.1 Empathy, Listening and Responding, Effective Feedback
Counselling 4.2 Performance Counselling, Interpersonal Conflict 4.3 Counselling &
Interventions in guidance for career planning & Decision Making.
Organizations:

Unit-5 6.1: Stress and Performance

Stress 6.2Work-Life Balance
Management 6.3 Stress Reduction Techniques
And Employee 6.4 Employee Wellbeing: Concept, Importance, Factors influencing well-being.
Well-Being

TOTAL CLASSROOM CONTACT SESSIONS

45
Text Reading: Latest Editions
Introduction to Counseling and Guidance, Seventh Edition (Pearson),Robert L Gibson, Indiana University,
Mariann Mitchell, Indiana University.
 INSTITUTE OF MANAGEMENT STUDIES

M.B.A (Full Time) 2021 - 2023

Semester III

Subject Social and Industrial Subject Code MS5A - 646

Psychology Total Credits 03

Subject Nature: CORE

Course Objective:
The students will help students to :
 Understand person‟s behaviour in groups
 Industrial safety psychology
 About self concept
Learning Outcome: At the end of the course student will learn Communication effectively inboth
oral and written formats. Career planning and development emerge from the major with realistic
ideas about how to use psychological knowledge, skill and values.
Examination scheme:

The faculty member will award internal marks out of 40 based on three assessments of 20 marks
each of which best two will be considered. The end semester examination will be worth 60 marks

having theory and cases/practical problems

Course Contents
UNIT –1  Definition,
Social  Nature and Background
 Social psychology Principles in Everyday Life
Psychology  Factors Influence Social Interaction- Methods of Social Psychology
 Theories in Social Psychology
 Social Psychology and Human Values
 Social Psychology and Sustainable Future
Applications of Social Psychology at Workplace

UNIT – 2  Social Perception

Social  Attitudes - Social Behaviour Link Attitudes, Attitudes and Beliefs,
Attitude Consistency.
Cognition:  Theories Of Attribution -
Understanding  Social Communication -Verbal and Non-Verbal Communication
the Social  Impression Formation and Impression Management
 Cognitive Approach to Impression Formation
World.
 Errors and Biases
 Social Cognition, Mind and Body, Moods, Happiness

UNIT 3  Defining The Self – Formation of The Self-Concept, Self-

Awareness, Social Factors Influence The Self-Concept, Culture
Social Identity Influence Self, Self And Information Processing
 Self-Esteem
 Self-Efficacy
 Self-Monitoring
 Self-Focusing
Social Identity and Its Functions

Unit- 4 Social  Conformity: Group Influence in Action, Definition, Factors affecting

Conformity
Influence
 Bases of Conformity
 Compliance:
 Obedience:
 Asch‟s Study
 Milgram‟s Obedience Experiments
Social psychology applies across cultures and subcultures

Unit -5  Pro-Social Behaviour - Cooperation, Forgiveness, Helpful Social

Behaviour.
Social  attraction and intimacy, close relationship liking and loving for long
term, family and friends.
Relations
 Aggression
Antisocial Behaviour

Unit 6  Testing abilities

Employment  Testing personality
 Testing skills and achievements
Testing

Unit 7  Safety management and safety Psychology

Theories of Safety Psychology
Safety
Psychology

TOTAL CLASSROOM CONTACT SESSIONS

Readings:
Baron, R.A., Byrne, D. & Bhardwaj. G (2010).Social Psychology (12th Ed).New Delhi: Pearson.
Chadha, N.K. (2012). Social Psychology. MacMillan: New Delhi
Deaux.K&Wrightsman, L. (2001).Social Psychology. California: Cole Publishing
Kassin,S., Fein, S., &Markus,H.R. (2008). Social psychology. New York: Houghton Miffin.
Misra, G. (2009). Psychology in India, Volume 4: Theoretical and Methodological Developments
(ICSSR survey of advances in research). New Delhi: Pearson.
Myers, D.G. (2008). Social psychology New Delhi: Tata McGraw-Hill.
Taylor,S.E., Peplau,L.A. &Sears,D.O. (2006). Social Psychology (12th Ed). New Delhi:
Pearson.
Blum and Naylor “Industrial Psychology”, Harper & Row Publishers
 Semester IV
SUBJECT NAME CONFLICT AND Subject Code MS5A - 644
NEGOTIATION
Total Credits 03
Subject Nature:
Course Objective: To promote understanding of the concept and theories of conflict,
To build awareness of certain important and critical issues in conflict and negotiation.To
provide exposure to the required skills in negotiating a contract.

Learning Outcome:
At the end of the course students should be able to;
 Understand the logic and applications through tools and techniques of operations
management in business and industrial flow of information, goods and services.
 Integrate the business activities and scientific problem solving methodology.
 Set the unique way of doing job/task/work/activities with optimality in business.
Examination scheme: The faculty member will award internal marks out of 40 based
on three assessments of 20 marks each of which best two will be considered. The end
semester examination will be worth 60 marks having theory and cases/practical problems.

Course Contents
UNIT –I Power and Politics: Bases of Power, Power tactics, Power in
Groups, Sexual Harassment in workplace: Unequal Power, Politics:
power in Action, Implication for Managers

Unit-2
Conflict: Meaning and Causes of conflict, Transitions in Conflict
Thought, Functional versus dysfunctional thought, Conflict process,
styles of handling interpersonal conflict, Integrating conflict from
Gandhian perspective.

Unit-3 Negotiation: Negotiating a Contract . Pre-negotiation. Preparing the

Charter of Demand(s). Creating the Bargaining Team Submission
of COD .Costing of Labour Contracts
Unit- 4 The Negotiation Process: What is Negotiation? Effective Negotiation.
Preparing for Negotiation. Communication Style. Breaking
Deadlocks. Strategy and Tactics/Games Negotiators Play. Closing
Successfully. Negotiating Integrative Agreements. Reviewing.
Unit-5 Negotiation and Conflict Approaches and Phases in negotiation and
conflict. Post Negotiation. Administration of the Agreement Grievance
Management Binding up the Wounds.
Recommended Book: Latest Edition
1. BB Singh, Managing Conflict and Negotiation, Excel Book Pvt. Ltd
2. Stephen .P. Robbins, Timothy A. Judge, Organizational Behaviour, Pearson

Margie Parikh, Rajen Gupta, Organizational Behaviour ,McGraw Hill