HSNC University Mumbai

(2020-2021)

Ordinances and Regulations

For

Choice Based Credit System

(CBCS)

For the Program Under the Department of Mass Media

in

The Faculty of Humanities

For the subject

Bachelor of Arts in Multimedia and Mass Communication

(B.A.M.M.C)
With effect from the Academic year

2020-2021

1
 Board of Studies in Faculties of Humanities
Board of Studies of Mass Media

Sr. Names of members Name of Name of Institution Address Contact no Email id

no. Department
1, Ms. Manjula Sriniva Mass Media Associate Professor 124, Dinshaw 9324536999 manjulashrinivas
Chairperson and Head Dept of Wachha Rd. @gmail.com
Mass Media Churchgate,
K.C.College Mumbai 400020

2. Ms. Nidhi Thanawala Mass Media Coordinator' Dinshaw Wachha 981931651 contactfaculty@gma
Co- Chairperson Dept of Mass Media Rd. Churchgate, il.com
H.R. College Mumbai 400020

3. Ms. Nandini Sardesai Senior Visiting Former Head, D/1 Corinthian, 9324636906 ninasardesai@hotma
faculty -Sociologist Department of opposite Fariyas il.com
and former member Sociology, hotel,
of Central St. Xavier's College, Colaba,
Board of Film Mumbai Mumbai-400005
Certification

.4 Ms. Sudha Ravishankar Mass Media In house faculty, 124, Dinshaw 9869001943 sudha.ravishankar@
K.C.College Wachha Rd. gmail.com
Churchgate,
Mumbai 400020
5. Ms. Surya Gune Mass Media In house faculty, 124, Dinshaw 9970524523 [email protected]
K.C.College Wachha Rd. om
Churchgate,
Mumbai 400020

Associate Professor Chatrapati Shivaji

6. Dr. Sanjay Ranade Communication & and Head, Maharaj Terminus 9029096636 sanjayvranade@gma
Journalism Dept of Rd, , Vidya Nagari, il.com
Communication & Kalina, Santacruz
Journalism East, Mumbai,
Mumbai University Maharashtra 400098

7. Dr.Mangesh Karandikar Director Director, Bhujbal Knowledge 9869281084 mangesh.karandikar

Post graduate City, Reclamation, @gmail.com
diploma in Mass Bandra West, W,
media Maharashtra 400050
Mumbai Education
Trust

8. Dr. Mira Desai Communication Professor in Juhu Rd, Daulat 9819529129 drmiradesai@gmail.
Technology Communication Nagar, Santacruz com
Technology West, Mumbai,
Department of Maharashtra 400049
Extension Education
SNDT University

9. Ms. Smita Deshmukh Visiting faculty Independent Media G-2, A wing, 9321212120 smita.meenu@gmail
Professional Neptune building .com
Former journalist Dosti Estates
with the Times Shaikh Mistree road
group Wadala East
Mumbai - 400037

2
10. Ms Shobha Venkatesh Advertising Faculty Former Corporate EMP 44,Flat no 102, 9167765222 shobha2258@gmail.
Communication Above Satyam steel com
Head, Standard Thakur village
Chartered Bank, Kandivili E
Mumbai 400101

11. Mr. Srinivasrao Mass Media In House faculty 124, Dinshaw 9820357598 srinivasrao.challapal
Challapalli K.C.College Wachha Rd. [email protected]
Churchgate,
Mumbai 400020
12. Ms. Tunali Mukherjee Visiting faculty - Independent 27 Moti Mahal 9820584214
looneytuna@
Mass Media Filmmaker and J Tata road
Photojournalist Churchgate
Mumbai 400020 gmail.com
13. Mr. Ranjith Phatak Visiting faculty- National Golden heights, 9819600090
[email protected]
Mass Media Programming Head, Anant Patil Marg,
Red FM Shivaji Park,Dadar om
(W)Mumbai-400028

Student members on the Board of studies

Sr Name of student member Class Mobile number Email id
No
1 Ms. Soma Das MACJ II 9833719498 [email protected]
2 Ms. Rhutuja Koli MAEMA II 7506288076 [email protected]
3 Mr. Harsh Khurana TYBMM 9529047838 [email protected]
4 Mr. Siddhesh Pilankar TYBAFTNMP 8291390992 [email protected]

3
 Part I

R. **** : The Definitions Of The Key Terms Used In The Choice Based Credit System And Grading System
Introduced From The Academic Year 2020-2021 Are As Under:

Outline of the Choice Based Credit System as outlined by the University Grants Commission:
1. Core Course: A course, which should compulsorily be studied by a candidate as a core requirement is
termed as a Core course.

2. Elective Course: Generally, a course which can be chosen from a pool of courses and which may be very
specific or specialized or advanced or supportive to the discipline/subject of study or which provides an
extended scope or which enables exposure to some other discipline/subject/domain or nurtures the
candidate’s proficiency/skill is called an Elective Course.

2.1 Discipline Specific Elective (DSE) Course: Elective courses may be offered by the main
discipline/subject of study is referred to as Discipline Specific Elective. The University/Institute may
also offer discipline related Elective courses of interdisciplinary nature (to be offered by main
discipline/subject of study).

2.2 Dissertation/Project: An elective course designed to acquire

Special/advanced knowledge, such as supplement study/support study to project work, and a
candidate studies such a course on his own with advisory support by a teacher/faculty member is
called dissertation/project. A Project / Dissertation work would be of 6 credits. A Project /
Dissertation work may be given in place of a discipline-specific elective paper.

2.3 Generic Elective (GE) Course: An elective course chosen generally from an unrelated
discipline/subject, to seek exposure is called a Generic Elective.
P.S.: A core course offered in a discipline/subject may be treated as an elective by another discipline/subject
and vice versa and such electives may also be referred to as Generic Elective.

3. Ability Enhancement Courses (AEC): The Ability Enhancement (AE)

Courses may be of two kinds: Ability Enhancement Compulsory Courses (AECC) and Skill Enhancement
Courses (SEC). “AECC” courses are the courses based upon the content that leads to Knowledge
enhancement;
SEC courses are value-based and/or skill-based and are aimed at providing hands-on-training,
competencies, skills, etc.

4. Choice Based Credit System (CBCS)

CBCS allows students to choose inter-disciplinary, intra-disciplinary courses, skill-oriented papers (even from
other disciplines according to their learning needs, interests and aptitude) and more flexibility for students.

4
5. Honours Program
To enhance employability and entrepreneurship abilities among the learners, through aligning Inter-Disciplinary
/ Intra Disciplinary courses with Degree Program. Honours Program will have 40 additional credits to be
undertaken by the learner across three years essentially in Inter / Intra Disciplinary course.

A learner who joins Regular Undergraduate Program will have to opt for the Honours Program in the first year
of the Program. However, the credits for honours, though divided across three years can be completed within
three years to become eligible for award of honours Degree.

6. Program:
A Program is a set of course that are linked together in an academically meaningful way and generally ends
with the award of a Degree Certificate depending on the level of knowledge attained and the total duration of
the study.

7. Course:
A ‘course’ is essentially a constituent of a ‘program’ and may be conceived of as a composite of several
learning topics taken from a certain knowledge domain, at a certain level. All the learning topics included in a
course must necessarily have academic coherence, i.e. there must be a common thread linking the various
components of a course. Several linked courses considered together are in practice, a ‘program’.

8. Bridge Course:
Bridge course is visualized as Pre semester preparation by the learner before the commencement of regular
lectures. For each semester the topics, whose knowledge is considered as essential for effective and seamless
learning of topics of the Semester, will be specified. The Bridge Course can be conducted in online mode.
Online content can be created for the Bridge Course Topics.

9. Module and Unit:

A course which is generally an independent entity having its own separate identity is also often referred to as a
‘Module’ in today’s parlance, especially when we refer to a ‘modular curricular structure’. A module may be
studied in conjunction with other learning modules or studied independently. A topic within a course is treated
as a Unit.

10. Self-Learning:
20% of the topics will be marked for Self-Learning. Topics for Self-Learning are to be learned independently
by the student, in a time-bound manner, using online and offline resources including online lectures, videos,
library, discussion forums, fieldwork, internships etc.

Evaluative sessions (physical/online), equivalent to the credit allocation of the Self Learning topics, shall be
conducted, preferably, every week for each course. Learners are to be evaluated in real-time during evaluative
5
sessions. The purpose of evaluative sessions is to assess the level of the students’ learning achieved in the
topics earmarked for Self-Learning.

The teacher’s role in these evaluative sessions will be that of a Moderator and Mentor, who will guide and
navigate the discussions in the sessions, and offer concluding remarks, with proper reasoning on the aspects
which may have been missed by the students, in the course of the Self-Learning process.

The modes to evaluate self-learning can be a combination of the various methods such as written reports,
handouts with gaps and MCQs, objective tests, case studies and Peer learning. Groups can be formed to present
self-learning topics to peer groups, followed by Question and Answer sessions and open discussion. The
marking scheme for Self Learning will be defined under Examination and Teaching.

The topics stipulated for self-learning can be increased or reduced as per the recommendations of the Board of
Studies and Academic Council from time to time. All decisions regarding evaluation need to be taken and
communicated to the stakeholders preferably before the commencement of a semester. Some exceptions may be
made in exigencies, like the current situation arising from the lockdown, but such ad hoc decisions are to be
kept to the minimum possible.

11. Credit Point:

Credit Point refers to the ‘Workload’ of a learner and is an index of the number of learning hours deemed for a
certain segment of learning. These learning hours may include a variety of learning activities like reading,
reflecting, discussing, attending lectures/counselling sessions, watching especially prepared videos, writing
assignments, preparing for examinations, etc. Credits assigned for a single course always pay attention to how
many hours it would take for a learner to complete a single course successfully.

12. Credit Completion and Credit Accumulation:

Credit completion or Credit acquisition shall be considered to take place after the learner has successfully
cleared all the evaluation criteria concerning a single course. Learner level of performance above the minimum
prescribed level (viz. grades/marks obtained) has no bearing on the number of credits collected or acquired. A
learner keeps on adding more and more credits as he completes successfully more and more courses. Thus the
learner ‘accumulates’ course wise credits.

13. Credit Bank:

A Credit Bank in simple terms refers to stored and dynamically updated information regarding the number of
Credits obtained by any given learner along with details regarding the course/s for which Credit has been given,
the course-level, nature, etc. Also, all the information regarding the number of Credits transferred to different
programs or credit exemptions given may be stored with the individual’s history.

14. Credit Transfer:

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(Performance transfer) When a learner completes a program, he/she is allowed to transfer his/her past
performance to another academic program having some common courses and Performance transfer is said to
have taken place.

15. Course Exemption:

Occasionally, when two academic programs offered by a single university or by more than one university, may
have some common or equivalent course-content, the learner who has already completed one of these academic
programs is allowed to skip these ‘equivalent’ courses while registering for the new program. The Learner is
‘exempted’ from ‘relearning’ the common or equivalent content area and from re-appearing for the concerned
examinations. It is thus taken for granted that the learner has already collected in the past the credits
corresponding to the exempted courses.

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 Part II

Note: The Ordinances and Regulations given below apply to Under Graduate Programmes of the
University.

O*****
The minimum duration of the Under Graduate Programme will be of 3 years in the Semester pattern i.e. from
Sem. I to Sem. VI.

The degree will be awarded to a learner who completes 120 credits of the programme in a period of 3 to 6 years
from the year of enrolment to semester VI.

If a learner does not earn 120 credits in 12 semesters from the year of enrolment to semester I, he/she may at
his/her option transfer his/her performance in the existing/new program after establishing an equivalence
between old and new syllabus. Such a performance transfer will be decided by the Board of Studies / Ad-hoc
Board / Ad hoc Committee of the concerned subject. The admission to the program will be governed by the
existing rules

O***** The fees for the transfer of credits or performance will be based on the number of credits that a
learner has to complete for the award of the degree.

R **** Credits earned at one institution for one or more courses under a given program will be accepted under
another program either by the same institution or another institution either through Direct Performance Transfer
or Course exemption.

R**** The Scheme of Teaching and Examination:

The Scheme of Teaching and Examination shall be divided into TWO components, internal assessment and
External assessment (semester-end examination) for each course of the program.

The performance of the learners shall be evaluated in two components: Internal Assessment with 40% marks by
way of continuous evaluation and by Semester End Examination with 60% marks by conducting the theory
examination.

Internal Assessment: ‐ It is defined as the assessment of the learners based on continuous evaluation as envisaged in the
credit-based system by way of participation of learners in various academic and correlated activities in the given semester
of the programme.

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A). Internal Assessment – 40% 40 marks

1. For Theory Courses

Sr.
Particulars Marks
No.

ONE class test / online examination to be conducted in the

1 15 Marks
given semester

One assignment based on curriculum (to be assessed by the teacher

2 10 Marks
Concerned

3 Self-Learning Evaluation 10 Marks

4 Active participation in routine class instructional deliveries 05 Marks

2. For Practical Courses

Sr.
Particulars Marks
No.
1 Semester End Practical Examination 15 Marks
Journal 05 Marks
Viva 05 Marks
Laboratory Work 05 Marks
2. One assignment/project with the class presentation to be assessed by 10 Marks
teacher concerned
Presentation 05 Marks
Written Document 05 Marks
3 Self-Learning Evaluation 10 Marks
4 Active participation in routine class / Laboratory instructional deliveries 05 Marks

 Project and Assignment:

9
  Project or Assignment, which can in the following forms
 Case Studies
 Videos
 Blogs
 Research paper (Presented in Seminar/Conference)
 Field Visit Report
 Presentations related to the subject (Moot Court, Youth Parliament, etc.)
 Internships (Exposition of theory into practice)
 Open Book Test
 Any other innovative methods

 Self-Learning Evaluation

 20% of the topics of the curriculum are learned by the student through self-learning using
online/offline academic resource specified in the curriculum. Hence 20% of the lectures shall be
allocated for evaluation of students on self-learning topics.

 The identified topics in the syllabus shall be learnt independently by the students in a time-bound
manner preferably from online resources. Evaluative sessions shall be conducted by the teachers
and will carry 10 Marks.

 club the self-learning topics into 3-4 groups of topics only for evaluation.

 Prescribe time duration (in days) for completion of each group of the topic and earmark self-
learning evaluation lectures in the timetable. Hence each group of the topic can be assigned 3
regular lectures for this evaluation for the entire class.

3 Sub Topics
Each evaluative session shall carry 3 Marks (3 x 3 Units = 9 Marks). Students who participate in
all evaluative sessions shall be awarded 1 additional Mark.

4 Sub Topics
Each evaluative session shall carry 2.5 Marks (2.5 x 4 Units = 10 Marks).

 Evaluation of self-learning topics can commence in regular lectures assigned for self-learning
evaluation in the timetable

 All students will actively participate in the presentation of each of the sub-topics.

 SUGGESTIVE Methods for Evaluation of Self-learning topics IN LECTURES:

 Seminars/presentation (PPT or poster), followed by Q&A
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  Objective questions /Quiz / Framing of MCQ questions.
 Debates
 Group discussion
 You-Tube videos (Marks shall be based on the quality and viewership)
 Improvisation of videos
 Role Play followed by question-answers
 Viva Voce
 Any other innovative method
Student can be evaluated based on the quality of presentation, quality of q & a, the framing of the
quiz, conduct of quiz, performance in debate etc

 Teachers can frame other methods of evaluation also provided that the method, duly approved by
the college examination committee, is notified to the students at least 7 days before the
commencement of the evaluation session and is forwarded for information and necessary action at
least 3 days before the commencement of the evaluation session.

SEMESTER END EXAMINATION: ‐ It is defined as the examination of the learners based on performance
in the semester-end theory / written examinations.

B. Semester End Examination- 60 % 60 Marks

1) Duration – These examinations shall be of 2 hours duration.

2) Question Paper Pattern: ‐
i. There shall be four questions each of 15 marks.
ii. All questions shall be compulsory with internal choice within the questions.
iii. The question may be sub‐divided into sub‐questions a, b, c, d & e only and the allocation of
marks depends on the weightage of the topic.

The marks of the internal assessment should not be disclosed to the students till the results of the corresponding
semester is declared by the University.

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 Bachelor of Arts in Multimedia and Mass Communication

Part 1 - Preamble

The Bachelor of Arts in Multimedia and Mass communication program is started with an aim to make the students
employable and impart industry-oriented training.

1. Course Objective: The main objectives of the course are:

 To think analytically, creatively and critically in developing robust, extensible and highly maintainable
technological solutions to simple and complex problems related to human, technology and environmental factors.
 To work effectively as a part of a team to achieve a common stated goal.
 To adhere to the highest standards of ethics, including relevant industry and organizational codes of conduct.
 To develop an aptitude to engage in continuing educational and professional development.

The syllabus spanning three years covers the industry endorsed relevant courses. The students will be ready for
the jobs available in different fields of media.

2. Process adopted for curriculum designing:

The process involved both Academia & Industry professionals & the methods adopted were:
 Brainstorming
 Deliberations
 Personal Interactions
 Studied syllabi of other Universities & colleges in India and custom-made the same to our programs.

3. Salient features, how it has been made more relevant:

The mass media course of Bombay university started in the year 2000. It is now two decades since the course
came into force and the media course today needs to be made more relevant to suit the current times. The Media
landscape has changed a lot in the last two decades. The programs are relevant in today’s academic sphere as:
 Traditional media has changed - in presentation & content
 Internet has become more accessible and has penetrated far and wide making academia accessible.
 Media convergence has grown paving way for collaborations across geographical boundaries
 Increased viewership of Films & TV content across platforms
 Boom of radio and digital audio platforms
 Growth of Transmedia

4. Learning Objectives:
The syllabi for the two undergraduate programs is for three years:
FYBAMMC and FYBAFTNMP
The learning outcomes involve both understanding the theoretical perspectives and practical applications.
The programs enable students to learn:
 Global awareness of political, social, environmental, and corporate issues.
 To deal with issues- sensitively, cognitively & compassionately.

12
  The foundation, process, and practices of writing & be proficient in the same indifferent media.
 The foundation, process and nuances of filmmaking across platforms & be proficient in the same.
 To conceptualize, design, and produce content aesthetically.
 To acquire the knowledge, skills, and values that prepare them for future careers.

5. Learning Outcomes:

 Be future ready for a variety of careers in the media industry including - Print, Broadcast, Films, New
Media, Media Research.
 Appreciate the interdisciplinary nature of the programs & on graduation, apply it in their jobs effectively.
 Ensure that they have a global awareness of political, social, and environmental issues to incorporate the
same in their field of work.
 To understand the nuances of the economics of the media industry, regulatory constraints, Ethical
concern, and the role of Intellectual property Rights in India & around the world.
 To be groomed through various practices to be responsible media professionals.

13
Part 2 - The Scheme of Teaching and Examination

Semester – I

Sr. No. Choice Based Credit System Subject Code Remarks

1 Core Course UHFMM103
UHFMM104
UHFMM106

2 Elective Discipline Specific Elective (DSE) Course

Course
2.1 Interdisciplinary Specific Elective
(IDSE) Course
2.2 Dissertation/Project
2.3 Generic Elective (GE) Course UHFMM101
UHFMM105
3 Ability Enhancement Compulsory Courses (AECC) UHFMM102

Skill Enhancement Courses (SEC)

UHFMM – Undergraduate Humanities Faculty of Mass Media

First year Semester -I Internal and External Assessment Details

SrN Subject Code Subject Title Lectures Per Week Evaluation Scheme Tot al
o (Lecture of 45min) Marks

Units SL L P CR SLE TA CT SEE PE

UHFMM101 Effective 4 20% 4 - 4 10 20 10 60 - 100
1
Communication-1 *
UHFMM102 Foundation Course for- 4 20% 4 - 4 10 20 10 60 - 100
2 *
I
UHHMM103 Computers 4 20% 4 4 4 10 20 10 60 - 100
3 *
Multimedia-1
UHMM104 Fundamentals of Mass 4 20% 4 - 4 10 20 10 60 - 100
4 *
Communication
5 UHFMM105 History 4 20% 4 - 4 10 20 10 60 - 100
*
UHFMM106 Introduction to 4 20% 4 - 4 10 20 10 60 - 100
6 *
Economics for Media
Total Lectures/ Credit (24+4) per week / 20 20 Total Marks 600

*One to two lectures to be taken for CONTINUOUS self -learning evaluation

14
Sr Subject Subject Unit Title Lecture Tota Cr Total
No Code & Title s l edi Marks
(50 Lect t
min) ures
UHFMM101 1 Introduction to Communication 16
Effective 2 Reading-English, Hindi Or Marathi 14
1 100
Communicatio 3 Thinking and Presentation Skills 06 48 2
(60+40)
n-I 4 Translation Skills 12
1 Introduction to Sociology 06
2 Society and Social Interaction 12
2 UHFMM102 Social Institution
Foundation
3 Social Stratification 10 100
Course-I 48 2
4 Media with Reference to Sociology of News 10 (60+40)
Culture and Media
5 Socialization, Social group & Social control 10
1 Photoshop: Pixel based Image editing Software 08 48
2 CorelDraw: Vector based Drawing software 08 +
UHFMM 103
3 3 Quark Xpress/ InDesign: Layout Software 10 48
Computers
4 Premiere Pro: Audio-visual: Video editing software 10 (Prac 2 100
Multimedia-I
5 Sound Forge/Sound Booth: Sound Editing Software 12 tical (60+40)
Sessi
ons)
UHFMM104 1 Introduction and overview of Mass Communication 10
Fundamentals 2 History of Mass communication 10
4 of Mass 3 Major forms of mass media 10 100
48 2
Communicatio 4 Impact of Mass Media on Society 10 (60+40)
n 5 The New Media and media convergence 08
5 1 Europe, US & The World Wars 12
2 Cold War 10
The Rise and Fall of Communism
UHFMM105 China and Far East
History: Media 3 UNO Formation 10 48 2 50
Perspective 4 Indian History 10
Formation of the State of Maharashtra
Africa
5 Role of Social Media 06
History of Media

15
6 1 Nature and Scope of Microeconomics 06
2 Demand and Supply Analysis 06
3 Production Function
10
Costs of Production
UHFMM106 4 Macro Economics-I
Introduction to Introduction to Macroeconomics 48
12
Economics for Market Structure
Media Banking and Monetary Policy
5 Macro Economics -II
Overview of Indian Economy 10
India in the World Economy
TOTAL 20 600
 Lecture Duration – 50 Minutes (48 sessions)

16
 Part 3: Detail Scheme Theory

I Year Semester – I Units – Topics – Teaching Lectures

Curriculum Topics along with Self-Learning topics - to be covered, through self-learning mode along with the
respective Unit. Evaluation of self-learning topics to be undertaken before the concluding lecture instructions of the
respective unit.

UHFMM-101 Effective Communication (Total Lectures: 48)

Unit-1: Introduction to Communication [16 Lectures]

1.1 The Concept of Communication: Communication, its concepts, process Importance of Communication in
Media; Differences between Technical and General Communication; Barriers to Communication; Measures to
Overcome the Barriers to Communication.

1.2 Types of Communication: Types of Communication - Verbal Communication: Importance of verbal

communication, Advantages of verbal communication, Advantages of written communication, Significance of
Non-verbal Communication.

1.3 Oral communication and media: Storytelling, Anchoring, voice modulation, interview, public speaking, skits/
plays, panel discussions, voice over, debates and group discussion

1.4 Listening Skills: Listening Process, Classification of Listening, Purpose of Listening, Common Barriers to the
Listening Process, Measures to Improve Listening, Listening as an Important Skill in Work Place.

Unit -2: Reading -English, Hindi OR Marathi [14 Lectures]

2.1 Types of reading: Skimming and scanning Reading - examples Newspaper / Magazine article, TV, feature and
documentary, radio bulletins, advertising copy, press release in English, Hindi OR Marathi, Recognizing aspects
of language particularly in media. Importance of spelling

2.2 Various aspects of Language: Recognizing various aspects of language particularly related to media,
Vocabulary100 media words

2.3 Grammar & Usage: Grammatical structure – spelling, structure of sentences, Active / Passive voice, tenses,
Idioms, Phrases, proper usage of homophones, homonyms etc. (Kindly provide practice session- Test, Quiz etc)

Unit -3: Thinking and Presentation [06 Lectures]

3.1 Thinking: Types of thinking (rational, logical, critical, lateral etc.), Errors in thinking, Partialism, Time scale,
Egocentricity Prejudices, Adversary Thinking

3.2 Presentation: Presentation, its importance, Steps in Making a Presentation, Delivering a Presentation

Unit-4: Translation Studies [12 Lectures]

4.1 Introduction to Translation: Concept, importance, need for translation, challenges in translation, problems and
importance of Information and Technology in translation, Interpretation: Meaning, Difference between
interpretation and translation
17
4.2 Interpretation: Interpretation: Meaning, Difference between interpretation and translation

4.3 Role of Translator: Translator and his role in media, Qualities, Importance of Translator, Challenges faced by
translator

Self-Learning topics (Unit wise)

Unit Topics
1 To be discussed by the respective professor in the beginning of the semester

Online Resources
1 Effective Communication (I): Communication Technology:
http://ugcmoocs.inflibnet.ac.in/ugcmoocs/view_module_pg.php/704

Reference Books:
Sr. Title Author/s Publisher Edition
No. Year

1 Norman Lewis, (1975), Word Power Made Easy, Pocket Books

2 Edward de Bono (1999), Six Thinking Hats, Little, Brown & Company.
3 Wren, P.C.; Martin, H.; Prasada Rao, N.D.V. (1973–2010). High School English Grammar &
Composition. New Delhi: S. Chand.
4 Sanjay Kumar, Pushp Lata, (1st January 2015), Communication Skills, Oxford Printing Press

18
UHFMM-102 Foundation Course–I (Lectures: 48)

Unit -1: [06 Lectures]

1.1 Introduction to Sociology: Definition, concept of social interaction and social relationships, scope and
application/uses of sociology for media students-the Sociological Imagination as the main methodology/tool for
media to understand the subject as a science
1.2 Society and Social Interaction: Types-Rural, Urban, Tribal and Civil Society

Unit -2: [12 Lectures]

2.1 Social Institution: Social Structure: Institutions- Family, Marriage, education, religion, economy (just
definitions), social stratification
2.2 Social stratification: gender, class, age and caste (focus should be on this).

Unit -3: [12 Lectures]

3.1 Culture and Media: Aspects of culture- the elements of culture: Language, Norms and Values; Innovation,
Diffusion and Lag; Variations and attitudes towards variation in culture- changes in values in India and the role of
media
3.2 Socialization: Importance-Anticipatory and Sex role socialization, Resocialization; Agencies with special
reference to media and its impact
3.3 Sociology of news: Types, current trends -Digital and social media,

Unit -4: [10 Lectures]

4.1 Social control: Types- Informal and formal: the concepts of piracy, copyright,
censorship, laws.
4.2 Groups: Types: primary, secondary; reference groups.

Unit -5: [08 Lectures]

5.1 Collective behavior: crowd, disaster, panic, rumour, fashion
5.2 Social change and social movements: Concepts; the role of the media

Self-Learning topics (Unit wise)

Unit Topics
1 To be discussed by the respective professor in the beginning of the semester

Online Resources
1 Foundation Course (I)- Principles of Sociology:
http://ugcmoocs.inflibnet.ac.in/ugcmoocs/view_module_ug.php/4

Reference Books
Sr. No. Title Author/s Publisher Edition Year

Giddens Anthony, 2009, Sociology, 6th Edition, Polity Press

19
UHFMM-103 Computers and Multimedia -I (Lectures: 48)

Unit -1: Photoshop: Pixel based Image editing Software [08 Lectures]
1.1 Introduction to Photoshop: Image editing theory, Bitmaps vs Vectors, when to use Photoshop and when to use
drawing tools

1.2 Photoshop Workspace: The tools, Toolbox controls Property bar, Options bar, Floating palettes

1.3 Working with images: Image mode, Image size, canvas size, Image resolution, size and resampling What is a
perfect resolution? Cropping to size and resolution Resizing v/s resampling

1.4 Image Editing: Levels, Curves, Contrast adjustment, Colour adjustment Photo filters

1.5 Working with text: Text layer, Character palate, Paragraph palate, Text resizing, Text color, Text attributes
Working on simple project/one-page design

Unit -2: CorelDraw: Vector based Drawing software [08 Lectures]

2.1 Introduction to CorelDraw: CorelDraw Interface, Tool Box, Importing files in CorelDraw, Different file
formats

2.2 Using text: Artistic and paragraph text, Formatting Text, Embedding Objects into text, Wrapping Text around
Object, Linking Text to Objects TextC2C:

2.3 Exploring tools: Basic shapes: Cut, Erase, Combine, shaping tool: Nodes, Handles, Corners, Convert to Curves:
Reshaping, Creating figures, Logos

2.4 Applying effects: Power of Blends, Distortion and contour Effects, Envelopes, Lens effects, Transparency,
Creating Depth Effects and Power Clips

2.5 Exporting in CorelDraw: Exporting, Types of export, Exporting for other software

Unit -3: Quark Xpress/ InDesign: Layout Software [10 Lectures]

3.1 Introduction to QuarkXpress: List the menus, List the tools, Benefits of using Quark, Application of Quark

3.2 Text edits in Quark: Format of text, Purpose of text selection, Aligning text in different design formats, Text
alignment, with embedded images

3.3 Using Palette: Using palettes for different types of publications made in quark, Magazine in quark, Newspaper in
quark

3.4 Colour correction in quark: Embedding images in proper formats, Colour correction on the images, Adjusting
according to the color tone of the publication,

3.5 Exporting files: Types of files, Exporting for different publications/templates, Newspaper, magazine, etc.

20
Unit -4: Premiere Pro: Audio-visual: Video editing software [10 Lectures]
4.1 Introduction to Editing: Editing importance, Great editing examples, Editing for different
formats(film/ad/news/etc.)
4.2 Introduction to Premier Pro: How premiere helps in editing, Understanding the toolbar, importing files,
Experimenting with video and audio layers, Basics of editing (cut/layers/different windows/etc.)
4.3 Understanding file formats: Understanding different file formats (AVI/MPEG/MOV/H264, etc.), Importing raw
footage for edits, performing video checks while editing
4.4 Using colour grading: What is color grading, Examples of color grading Using filters and pre-sets in color
mixing, Applying pre-sets on layers for editing
4.5 Exporting and rendering: Exporting in different formats, choosing right formats for exposing, managing quality
while exporting, Rendering and maintain file format, Improving quality and time to render techniques

Unit -5: Sound Forge/Sound Booth: Sound Editing Software [12 Lectures]
5.1 Introduction to Digital Audio: Sound basics, Audio band pitch volume Understanding Digital audio Sampling,
bit rate

5.2 Concept of Dolby Digital: Mono, Stereo, Quadrophonic Surround sound, 5.1 Channel, Subwoofer Difference in
Dolby Digital and DTS, More about DTS Three-way sound speaker

5.3 Sound Recording: Recording Equipment, Microphone and Types of microphones Preamps, Power amps, Sound
card Input from audio sources, Extract audio from CD Different audio saving formats Wave, WMA, CDA, MP3

5.4 Working with Sound: Workspace, Play bar, timeline, Transport tool bar, Working with audio file Basic editing,
cut/copy/paste, paste special Using Markers, Regions and Commands Sound processing techniques Channel
converter, Bit depth converter

5.5 Advanced Sound Processing: Delay, Echo, Reverb, Chorus Mixing sounds Noise gating. Expansion, changing
pitch and Time duration Sound track output Create your audio CD and mark chapters

Self-Learning topics (Unit wise)

Unit Topics
1 To be discussed by the respective professor in the beginning of the semester

Online Resources
1 Computers and Multimedia (I): Computer Applications for Mass Media:
http://ugcmoocs.inflibnet.ac.in/ugcmoocs/view_module_ug.php/121

21
 Reference Books
Sr. Title Author/s Publisher Edition
No. Year

1 Lisa DaNae Dayley, Brad Dayley, (November 2013), Photoshop CC Bible, Photoshop Bible Mc
Leland Willey Publication
2 Prof. Satish Jain, M. Geetha, (2019), Corel Draw Training Guide, BPB Publication
3 Quark Express-9: Prepress Know-How Noble Desktop Teachers
4 Desktop Publishing with Quark 10 Kindle version
5 Debasis Sen, (2004), Understanding Digital Music and Sound Forge BPB Publications

22
UHFMM-104 Fundamentals of Mass Communication (Lectures: 48)

Unit-1: [10 Lectures]

1.1 Introduction and overview: Meaning and importance of Mass Communication
Forms of Communication: Intra Personal Communication, Interpersonal Communication, Group Communication,
Mass Communication: Electronic, Satellite, Interactive, Digital Communication etc. Functions & Barriers to
Communication
Models of Communication: Lasswell’s Model, Gerbner’s Model, Sociological Model, Gatekeeping Model, De
fleur’s Model of the Taste-differentiated Audience Model, Hub Model, Sadharanikaran model.

Unit-2: [10 Lectures]

2.1 History of Mass communication: From oral to communication (Kirtan, Davandi, Powada, Nagara), From
Electric to Electronic communication, From electric to Digital communication, Contemporary scene in Indian
communication landscape

Unit-3: [10 Lectures]

3.1 Major forms of mass media: Traditional & Folk Media: Print: Books, Newspapers, Magazines Broadcast:
Television, Radio Films, Internet

Unit-4: [10 Lectures]

4.1 Impact of Mass Media on Society: Social Impact (With social reformers who have successfully used mass
communication), Political Impact (With political leaders who have successfully used mass communication),
Economic Impact (With how economic changes were brought about by mass communication), Developmental
Impact (With how the government has successfully used mass communication), Impact of mass media on –
Education, Children, Women, Culture, Youth, Development.

Unit-5: [08 Lectures]

5.1 The New Media and media convergence: Elements and features, of new media, Technologies used in new
media, Major challenges to new media Acquisition - personal, social and national, Future prospects.

Self-Learning topics (Unit wise)

Unit Topics
1 To be discussed by the respective professor in the beginning of the semester

Online Resources
1 Fundamentals of Mass Communication- Introduction to Mass Communication:
http://ugcmoocs.inflibnet.ac.in/ugcmoocs/view_module_ug.php/125

Reference Books
Sr. No. Title Author/s Publisher Edition Year

23
1 Denis McQuail, Mark Deuze, (2020), McQuail’s Media and Mass
Communication Theory 7th Edition, Sage Publications Ltd.
2 Rowland Lorimer, Mike Gasher, David Skinner, (2007), Mass
Communication, 6th Edition , Oxford University Press.
3 Jean Folkerts and Stephen Lacy, The Media in Your Life: An Introduction to
Mass Communication, (Pearson Education)
4 Mass Communication Effects: Joseph Klapper
5 Mass Communication & Development: Dr. Baldev Raj Gupta
6 Mass Communication in India: Keval J Kumar
7 Mass Communication Journalism in India: D S Mehta
8 The Story of Mass Communication: Gurmeet Singh
9 Perspective Human Communication: Aubrey B Fisher.
10 Communication Technology & Development: I P Tiwari
11 The Process of Communication: David K Berlo
12 Cinema & Television: Jacques Hermabon & Kumar Shahan.
13 Mass Media Today: Subir Ghosh
14 Mass Culture, Language & arts in India: Mahadev L Apte
15 Communication Facts & Ideas in Business: L. Brown (Prentice Hall).
16 India’s Communication Revolution: Arvind Singhal and Everett Rogers.
17 The Myth of Mass Culture: Alan Swing wood
18 Communication: C. S. Rayadu, (Himalaya Publishing House, Mumbai).
19 Communication – concepts & Process: Joseph A Devito
20 Lectures on Mass Communication: S Ganesh.

24
UHFMM-105 History: Media Perspective (Lectures: 48)

Unit -1: [12 Lectures]

1.1 Europe, US & The World War: Aftermath, changing boundaries: rise of dictatorships Negative propaganda by
war perpetrators, Positive media by president Wilson Case studies: Holocaust; War crimes

Unit -2: [10 Lectures]

2.1 Cold War: Ideological clash: Media espionage, Theatres of Cold War: Korea Vietnam, Brinkmanship in Cuba,
Economic Alliances
2.2 The Rise and Fall of Communism: USSR, East European nations, Glasnost & Perestroika, American
hegemony-its role in Afghan War, People's Movement in China-Tiananmen Square Case studies: Collapse of
Berlin War, Formation of CIS
2.3 China and Far east: Red star over China- reign of Mao-Tse-Tung Pol Pot- Cambodia Killing fields-human rights
violation.

Unit -3: [10 Lectures]

3.1 UNO Formation: Issues under UN: Human Rights, Humanitarian Aid (African famine, refugee problem),
Formation of Israel, Middle East conflict Case studies: Iran Iraq war; End of Saddam Hussein regime UDHR
document, role of UN in peace keeping in Sudan, Liberia

Unit -4: [10 Lectures]

4.1 India: Partition of India: Refugee problem; Sino Indian War 1962, Indo-Pak Wars 1965,
1971- formation of Bangladesh India & SAARC, India's Role in Non-Aligned Movement Cross Border terrorism,
Kargil.
4.2 Maharashtra Formation of State 1960: Game changers in the State: Vinoba Bhave- Bhoodan Movement,
Maharshi D. K. Karve- Women's University, Baba Amte, Anna Hazare's Fight for good governance
4.3 Africa: Nelson Mandela's contribution to removal of Apartheid. Peace time media intervention: 1. Star Radio,
Talking Drum Studio- Liberia Voice of Hope in Sudan

Unit -5: [06 Lectures]

5.1 Role of Social Media: Arab Spring, Tahrir Square, Egypt & Jasmine Revolution
5.2 History of Media: The evolution and development & Current Affairs of Media–Print, Radio, Television and
Internet, Media coverage in the time of Covid, and other Global pandemics.

Self-Learning topics (Unit wise)

Unit Topics
1

Online Resources
1 Indian & World Historical Perspectives and Media: Aspects of European History:
http://ugcmoocs.inflibnet.ac.in/ugcmoocs/view_module_ug.php/56

25
 Reference Books
Sr. No. Title Author/s Publisher Edition Year

1 Malayala Manorama, Manorama Yearbook 2020, December 2019

2 Competition Review, Competition Success Review
3 Competition Master
4 Livemint, 2017, 70 years in Indian politics and policy,
https://www.livemint.com/Politics/.../70-years-in-Indian-politics-and-
policy.htrmarket/#7e8eddbd55b6

26
UHFMM-106 Introduction to Economics (Lectures: 48)

Unit -1: [06 Lectures]

1.1 Nature and Scope of Micro Economics: Meaning-nature- scope-significance & limitations, positive and
normative economics. Basic Concepts, wealth- welfare and scarcity.

Unit -2: [10 Lectures]

2.1 Demand & Supply Analysis: Marshallian Approach -Equimarginal utility- Law of demand - Determinants of
demand-Elasticity of demand and its measurement-Price, Income, Cross and Promotional Elasticity of Demand

Unit -3: [10 Lectures]

3.1 Production Function: Short run and long run, Production function- Economies and Diseconomies of scale, scope
– international economies
3.2 Costs of Production: Concepts of cost – measures of costs - Total, Fixed, Variable, Marginal, Average Costs,
opportunity costs, social and private costs, implicit, explicit costs. Total Revenue - Breakeven Analysis

Unit -4: Macro Economics -I [12Lectures]

4.1 Introduction to Macro Economics: Meaning and scope of macroeconomics- Concepts of National Income -
GNP, GDP, NNP, NDP, Per Capita Income - Circular flow of income-Trade Cycles -Features and Phases
4.2 Market Structure: Features of Perfect Competition, Monopoly, Monopolistic Competition and Oligopoly

4.3 Banking & Monetary Policy: Meaning and function of money-Constituents and Determinants of money supply -
Velocity of circulation of money - RBIs approach to money supply - Demand for money - Inflation - meaning-
causes - effects - measures to control inflation - Monetary policy - Functions of Commercial Banks and Central
Bank, Fiscal Policy- Sources of Public Revenue- Areas of Public Expenditure - Union Budget – Social
Expenditure -Millennium Development Goals

Unit -5: Macro Economics -II [10 Lectures]

5.1 Overview of Indian Economy: Structure and macroeconomic scenario - salient features- challenges and
economic issues- poverty- unemployment - infrastructure - population - India's position in world economy - share
in world GDP, Trade and Capital flows.

5.2 India in the World Economy: Balance of Payments- Exchange Rate -Trade Policy - Free Trade and
Protectionism - FDI-FII. World Institutions-IMF, World Bank and WTO -India in a globalized world

Self-Learning topics (Unit wise)

Unit Topics
1 To be discussed by the respective professor in the beginning of the semester

Online Resources
1 Introduction to Economics & Media: Principles of Macroeconomics:
http://ugcmoocs.inflibnet.ac.in/ugcmoocs/view_module_ug.php/107

Reference Books
Sr. No. Title Author/s Publisher Edition Year

27
1 Paul Samuelson, William Nordhaus, (2009) Economics 19th Edition, McGraw-Hill
Education
2 David K.H. & Stanley Fischer & Rudiger Dornbusch Begg, (2002) Economics 7 Rev
Ed Edition McGraw-Hill Publishing Co.
3 Alfred William Stonier, D C Hague, (1972), A Textbook of Economic Theory,
Longman
4 Richard G. Lipsey, Peter O. Steiner, Douglas D. Purvis, Paul N. Courant, (January
1990), Economics, 9th Edition, Longman Higher Education;
5 Mithani D M, (2014), Business Economics, Sheth Publishers Pvt. Ltd.
6 Sahuraja RR, Economic Theory
7 Koutsoyiannis A, (1975), Modern Microeconomics, Macmillan
8 Misra SK, Puri VK, (2019) Indian Economy, 37th Updated Edition, Himalaya
Publishing House
9 Economic Survey – GOI

28
 Part 5

I Year Semester – II
Summary
Sr. Sr. No. in Detail Remarks
No. Course Scheme

1 Core Course UH-FMM-203

UH-FMM-205
UH-FMM-206

2 Elective Discipline Specific Elective (DSE) Course

Course 2.1 Interdisciplinary Specific Elective (IDSE) Course

2.2 Dissertation/Project
2.3 Generic Elective (GE) Course UHFMM201
UHFMM204
3 Ability Enhancement Compulsory Courses (AECC) UHFMM202
Skill Enhancement Courses (SEC)
UHFMM-Undergraduate Humanities Faculty of Mass Media

29
 First year Semester -II Internal and External Assessment

Detail Scheme
SN. Subject Code Subject Title Lectures Per Week Credit Seasonal Evaluation Scheme Total
(Lecture of 50 min) Marks
Units SL L P SLE CT TA SEE PE
1 Effective
UHFMM201 communication – 4 4 - 4 10 10 20 60 - 100
20%*
II-Content Writing
2
UHFMM202 Foundation course 4 20%* 4 - 4 10 10 20 60 -
100
–II
3
UHFMM203 Introduction to 4 20%* 4 - 4 10 10 20 60 -
100
Media Psychology
4
UHFMM204 Introduction to 4 20%* 4 - 4 10 10 20 60 -
100
English Literature
5 Principles of 100
UHFMM205 Marketing & 4 20%* 4 - 4 10 10 20 60 -
Management
6
UHFMM206 Computer & 4 20%* 4 4 4 10 10 20 60 -
100
Multimedia - II
*One to two lectures to be taken for CONTINUOUS self - learning evaluation
Lecture Duration – 50 Minutes (48 sessions)

30
Sr Subject Subject Unit Title Lecture Tota Cr Total
No Code & Title s l edi Marks
(50 Lect t
min) ures
1 Foundation 08
UHFMM201 2 Editing Skills 10
1 100
Content 3 Writing Tips and Techniques 10 48 2
(60+40)
Writing 4 Presentation Tools and Techniques 10
5 Writing for the Web 10
1 Introduction to the Political Scenario 08
UHFMM202 2 The Indian Constitution 10
2 Foundation
3 Political Dynamics 10 100
Course-II 48 2
4 Political Dynamics in Maharashtra 10 (60+40)
5 Role of Politics in Media 10
1 Evolution of Psychology 08
UHFMM 203 2 10
Role of Psychology in Media
3 Introduction to
Media 3 Psychological Effect and Influence of Media 10 2 100
Psychology 4 Developmental psychological issues with respect to 10 (60+40)
media
5 Social Psychology of the Media 10
UHFMM204 1 Introduction to English Literature 08
Introduction to 2 Short Stories 10
4 100
English 3 Novels 10 48 2
(60+40)
Literature 4 Poetry 10
5 Drama 10
5 1 Marketing Scope & Concepts 12 100
2 Marketing Mix and Product 10 (60+40)
3 Pricing Strategies 10
UHFMM205 4 Managing Marketing Channels 10
Principles of 5 Integrated Marketing Communication and Market 06 48 2
Marketing and Segmentation
Management 6 Management – Definition Nature and Concept 06
7 Approaches to Management 04
8 Group Dynamics and Decision Making 06
9 Recent Trends in Management 04
6 1 Photoshop – Advanced Image Editing 10 48 2 100
2 Adobe Illustrator – Vector Based Drawing 10 + (60+40)
UHFMM206 3 In Design Layout Software 08 48
Computers 4 Premier Pro – Advanced Application 12 (Prac
Multimedia II 5 Adobe Dreamweaver – Web Designing Software 08 tical
Sessi
ons)
 Lecture Duration – 50 Minutes (48 sessions)

31
 Part 6: Detail Scheme Theory

Curriculum Topics along with Self-Learning topics - to be covered, through self-learning mode along with the
respective Unit. Evaluation of self-learning topics to be undertaken before the concluding lecture instructions of the
respective UNIT

UHFMM201 Content Writing (Total Lectures: 48)

Unit-1: Foundation [08 Lectures]

1.1 Grammar refresher: With special emphasis on use of punctuations, prepositions, capital letters and lower
case

1.2 Vocabulary building: Meaning, usage of words, acronyms

1.3 Common errors: Homophones and common errors in English usage.

1.4 Essentials of good writing: With emphasis on writing with clarity, logic and structure

1.5 Phrases and idioms: Creative usage of phrases and idioms.

Unit-2: Editing Skills [10 Lectures]

2.1 Redundant Words: Identifying redundant words and phrases and eliminating these.

2.2 Editing Sentences: Editing redundant words/ phases and replacing wrong words/punctuation/grammatical
error

2.3 Editing Captions: Editing redundant words/ phases and replacing wrong words/punctuation/grammatical
error.

2.4 Editing Headlines: Editing redundant words/ phases and replacing wrong words/punctuation/grammatical
error

2.5 Editing Copy: Structuring a story, creating a flow, editing redundant words/ phases and replacing wrong
words/punctuation/grammatical error

Unit-3: Writing Tips and Techniques [10 Lectures]

3.1 Writing tickers/scrolls: For television news

3.2 Writing social media post: Twitter and for other social networks

3.3 Writing briefs/snip pets: News briefs, Lifestyle and entertainment snippets

3.4 Caption writing: Picture stories etc.

3.5 Writing headlines: News headlines and feature headlines

32
Unit-4: Presentation Tools and Techniques [10 Lectures]
4.1 Power Point Presentation: Use of Power Point tools Power Point to Pdf Power Point to self-animated
presentation Auto timing of Power Point presentation

4.2 Info graphic: Colour selection, Use of clip art Use of Power Point smart tools Minimalist animation for
maximum impact

4.2 Three-minute presentation: Content for single slide Uses of phrases Effective word selection Effective
presentation

4.3 Google Advance search: How to select relevant information Locating authentic information How to gather
information for domestic and international websites

4.4 Plagiarism: How to do a plagiarism check Paraphrasing Citation and referencing style

Unit-5: Writing for the Web [10 Lectures]

5.1 Content is King: Importance of content

5.2 Less is more: Writing for print media/ social media like Twitter, etc.

5.3 Copy writing: Ad campaigns (creative, witty and attractive)

5.4 Realtime content: Difference in writing for print vs digital

5.5 Keywords: Designing keywords for Search Engine Optimization

Self-Learning topics (Unit wise)

Unit Topics
1 To be discussed by the respective professor in the beginning of the semester

Online Resources
1

Reference Books
Sr. No. Title Author/s Publisher Edition Year

1 Buck Ryan, Michael O’ Donnell, (2001),The Editor’s Toolbox, Wiley-Blackwell

2 James Glen Stovall, (2014), Writing for the Mass Media, 9th Edition, Pearson
3 Robert Harris A, (2002), Writing With Clarity and Style: A Guide to Rhetorical Devices
for Contemporary Writers, 1st Edition, Routledge

33
UHFMM202 Foundation Course - II (Total Lectures: 48)

Unit-1: [08 Lectures]

1.1 Introduction to the Political Scenario: Concepts, Interaction between State and Society, Definition and
Elements of State and factors building a Nation, Democracy: Principles, Institutions and Challenges, Non-
Democratic forms of government: Characteristics

Unit-2: [10 Lectures]

2.1 The Indian Constitution: Features of the Constitution, Preamble and Philosophy of the Constitution,
Fundamental Rights, Fundamental Duties, Directive Principles of State Policy, Federal structure

Unit-3: [10 Lectures]

3.1 The Political Dynamics: Indian Party System: Evolution, Major National and Regional Parties, Caste and
Reservation, Role of Religion in Indian Politics, Local Self Government, Electoral System and Reforms,
Coalition governments

Unit-4: [10 Lectures]

4.1 Political Dynamics in Maharashtra: The Political System In Maharashtra: Evolution, Maharashtra state
formation, Major Regional Parties, Caste and Reservation, Role of Religion in Maharashtra, Local Self
Government in Maharashtra, Coalition governments

Unit-5: [10 Lectures]

5.1 Role of Politics in Media: Role of Media in democracy, Media and formation of Public opinion, Political
Campaigning and advertising in new media

Self-Learning topics (Unit wise)

Unit Topics
1 To be discussed by the respective professor in the beginning of the semester

Online Resources
1 Foundation Course (II)- Indian Government and Politics:
http://ugcmoocs.inflibnet.ac.in/ugcmoocs/view_module_ug.php/63

Reference Books
Sr. No. Title Author/s Publisher Edition Year

1 Iain Mclean, Alistair McMillan, (2008) Oxford Concise Dictionary of Politics, 4th edition, Oxford
University Press
2 Andrew Heywood, (2002), Politics, 2nd Edition, Palgrave Macmillan
3 Robertson D, Dictionary of Politics, D. Robertson, 2nd Edition, Penguin Books India.
4 An Introduction to Political Theory, Gauba, O.P., Macmillan
5 Political ideas and concepts: An introduction, Heywood Andrew, Macmillan, Houndmills
6 Political ideologies: An introduction, Heywood Andrew, Macmillan, Houndmills
7 Oxford Companion to Politics of the World, Krieger Joel Joseph William A Kahler Miles
Nzongola–Ntalaja Georges Stallings Barbara B. Weir Margaret, Oxford University Press
New York.
8 Political Theory, Das Hari Hara and Chaudhari B.C., National Publishing House.
9 Introduction to the Indian Constitution, Basu D.D., Wadhwa Publications.
34
10 An Introduction to the Constitution of India, Pylee MV, Vikas Publishing House.
11 Introduction to the Constitution of India, Sharma, Brij Kishore, Prentice-Hall of India.
12 Our Constitution Kashyap Subhash, National Book Trust.
13 Indian Policy for Preliminary Examination, Lakshmikant, Tata McGraw Hill.
14 Indian Government and Politics, Narang A.S. ,Gitanjali Publishing House, New Delhi.
15 Introduction to Media and Politics, Sarah Oates, Sage publishers.
16 Principles of Modern Political Science, J.C. Johari, Sterling publishers.

35
UHFMM203 Introduction to Media Psychology (Total Lectures: 48)

Unit-1: [08 Lectures]

1.1 Evolution of Psychology: Definition of Psychology, Branches of psychology- Overview of the fields. Media
psychology- Definition, scope &objectives. Psychology and media- An uneasy relationship, Research methods in
media psychology

Unit-2: [10 Lectures]

2.1 Role of Psychology in Media: Memory- Definition, Information processing model, LOP Thinking - Definition -
Lateral thinking and creative thinking. Perception – Visual and depth perception, Cognitive and behavioral
effects of media. (Focus on print, interactive medium and web advertising), Effects of pro- social media

Unit-3: [10 Lectures]

3.1 Psychological effects and influence of media: Personality theories (Trait theory, Cognitive theory,
Psychoanalytical theory and behavior theory.) and their relevance in mass media, Social influence (Definition,
Conformity, Compliance, Obedience & Indoctrination), Effects of media violence.

Unit-4: [10 Lectures]

4.1 Developmental psychological issues with respect to media: Learning- Theories- Classical conditioning and
Operant conditioning, Cognitive Learning, Observation learning, Social cognition- Script and schema,
Motivation- Definition- Types- Need hierarchy theory, Young Children and media-socialization through media,
Media use and influence during adolescence.

Unit-5: [10 Lectures]

5.1 Social psychology of the media: Attitude formation- Theories, cognitive dissonance, role of media in attitude
formation, Persuasion, Prejudice, Gender representation in media. (internal assessment) Representation of
minority groups, Media representation of disability, Media representation of mental health, Audience participation
and reality T.V.

Self-Learning topics (Unit wise)

Unit Topics
1 To be discussed by the respective professor in the beginning of the semester

Online Resources
1 Introduction to Media Psychology: Fundamentals of Rural Sociology and Educational Psychology:
http://ugcmoocs.inflibnet.ac.in/ugcmoocs/view_module_ug.php/52

36
 Reference Books
Sr. Title Author/s Publisher Edition
No. Year

1 Baron, R.A., Branscombe, N.R., & Byrne, D. Bhardwaj, G. (2008). Social Psychology.
(12th).NewDelhi: Pearson Education, Indian subcontinent adaption 2009.
2 Feldman, R.S. (2008). Understanding Psychology. (8thed.). McGraw-Hill Publication, New York.
3 Lahey, B.B. (2007). Psychology: An Introduction. (9thed.). McGraw-Hill Publications, New York.
4 Karen, E.D. (2012). Oxford Handbook of media Psychology.(1sted.).Oxford Library of Psychology.

37
UHFMM204 Introduction to English Literature (Total Lectures: 48)

Unit-1: [08 Lectures]

1.1 Introduction to Literature: Concept of Literature, Forms of literature-Poetry & it’s types, Prose-Fiction-Types
of Fiction, Drama-Elements of drama, Plot, Characters-Types of characters, Setting, Script

Unit-2: [10 Lectures]

2.1 Short Stories: Kiran Desai/Ruskin Bond/Shashi Deshpande/Anton Chekhov (any collection of short stories)

Unit-3: [10 Lectures]

3.1 Novels: R.K. Narayan, Raja Rao, Amitav Ghosh, Jhumpa Lahiri, Shashi Tharoor, Upamanyu Chatterjee, Ernest
Hemmingway, Mark Twain

Unit-4: [10 Lectures]

4.1 Poetry: William Wordsworth, John Keats, Emily Dickenson, Lord Alfred Tennyson, William Shakespeare
Children And media-socialization through media. Media use and influence during adolescence.

Unit-5: [10 Lectures]

5.1 Drama: The Merchant of Venice – William Shakespeare Joseph Andrews – Henry Fielding the Rising of the
moon – Lady Gregory

Self-Learning topics (Unit wise)

Unit Topics
1 To be discussed by the respective professor in the beginning of the semester

Online Resources
1 Introduction to English Literature :Indian Writing in English:
http://ugcmoocs.inflibnet.ac.in/ugcmoocs/view_module_ug.php/94

Reference Books
Sr. Title Author/s Publisher Edition
No. Year

1 The Law and Literature: Shakuntala Bharvani

2 Introduction to literature: Gilbert Muller, John Williams

UHFMM205 Principles of Marketing and Management (Total Lectures: 48)

Unit-1: [06 Lectures]

1.1 Marketing Scope & Concepts: Marketing – scope, nature, definition, core marketing concepts, Marketing
38
 environment and recent trends in Marketing in India.

Unit-2: [08 Lectures]

2.1 Marketing Mix & Product: Developing the concept of marketing mix, managing the product – types of
consumer and industrial products, Product related decisions, product line, product mix, product life cycle (PLC),
and new Product development, branding and packaging decisions, New Product Strategies

Unit-3: [04 Lectures]

3.1 Pricing Strategies: New product strategies – Innovation, Market entry, Product line extension

Unit-4: [04 Lectures]

4.1 Managing Marketing Channels: Managing marketing, channels, channel design, decisions, channel, dynamics,
managing, retailing, wholesaling and market logistics.

Unit-5: [06 Lectures]

5.1 Integrated Marketing Communication & Market Segmentation: Factors contributing to the growth of IMC
The Marketing communication Process, The IMC planning Process, Market Segmentation – Bases for market
segmentation of consumer goods, industrial goods and services – Market Targeting and positioning Strategies

Unit-6: [06 Lectures]

6.1 Management-Definition, Nature and Concept: Management-Concept, nature, process overview of functional
areas of managerial roles (Mintzberg)

Unit-7: [04 Lectures]

7.1 Approaches to Management: Contributions of F.W. Taylor, Henri Fayol, Elton Mayo, Chester Barnard& Peter
Drucker to the management thought, Behavioral Science approach and Contingency approach to management.

Unit-8: [06 Lectures]

8.1 Group Dynamics & Decision Making: Group Dynamics and Team Management: Theories of Group Formation
– Formal and Informal Groups and their interaction, Importance of teams - Formation of teams – Team Work,
Leading the team, Conflict Management - Traditional vis-à-vis Modern view of conflict, Stress management,
Decision Making- concept, importance and steps in decision making

Unit-9: [04 Lectures]

9.1 Recent trends in Management: Recent Trends in Management: Social Responsibility of Management–
environment friendly management, Management of Change, Management of Crisis, Total Quality Management,
International Management

Self-Learning topics (Unit wise)

Unit Topics
1 To be discussed by the respective professor in the beginning of the semester

Online Resources
1 Principles of Marketing & Management: Principles of Marketing:
http://ugcmoocs.inflibnet.ac.in/ugcmoocs/view_module_ug.php/221

39
 Reference Books
Sr. Title Author/s Publisher Edition
No. Year

Marketing:
1 Marketing Management–Kotler, Philip; Prentice Hall of India Publications, New Delhi.
2 Marketing Management Ramaswamy, V.S. and Namakumari, S; McMillan India Ltd., New Delhi.
3 Contemporary concepts and Practices–Schoell, W.F. Allwyn and Baycon Inc., NewYork.
Management:
4 Essentials of Management Koontz H & W McGraw Hill, New York
5 Principles of Management Ramaswamy, Himalaya, Mumbai
6 Management Concept and Practice Hannagain T. McMillan, Delhi
7 Basic Managerial Skills for All McGrath, E.H. Prentice Hall of India

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UHFMM206 Computer Multimedia-II (Total Lectures: 48)

Unit-1: Photoshop: Advanced Image Editing [10 Lectures]

1.1 Working with images: Mixing, Selection marquee, Lasso, Magnetic lasso, feather
Slice tool, Erase tool, Pen tool and image tracing Clone tool, Stamp tool

1.2 Image Effects: Editing, Burning, Dodging Smudge, Sharpen, Blur, Eyedropper, Choosing color Swatches, Color
pick, Filters

1.3 Working with Layers: Layer basics, changing background, Gradient Moving linking aligning layers Applying
Transformations Masking layers, Masks and extractions, Layer effects, Adjustment layers

1.4 Wonders of Blend modes: Blend modes, Advanced blending options Layer blends

1.5 Fully editable text: Text as art, Glyphs, Creative text Type mask tool, Image in text, Text to path and Direct
selection Path selection (black arrow)

Unit-2: Adobe Illustrator: Vector based Drawing software [10 Lectures]

2.1 Introduction to Adobe Illustrator: Illustrator Interface, Tool Box, Panels and Bars Importing files in illustrator,
Different file formats

2.2 Using text: Artistic and paragraph text, Formatting Text, Embedding Objects into text, Wrapping Text around
Object, Linking Text to Objects

2.3 Creating Simple designs: Text based logo replication, Shape based logo replica, Creating new symbols, Fill
colour, Outline colour, Weight and opacity

2.4 Applying effects: Power of Blends, Distortion and contour Effects, Envelopes, Lens effects, Transparency,
Creating Depth Effects and Power Clips

1.5 Exporting in Illustrator: Exporting, Types of export, Exporting for other softwares

Unit-3: InDesign Layout Software [08 Lectures]

3.1 Introduction to Adobe In Design: List the menus, List the tools, Palettes Benefits of using In Design,
Application of In Design

3.2 Text Edits in InDesign: Format of text, Character and Paragraph Bars Purpose of text selection, Aligning text in
different design formats, Text alignment with embedded images

3.3 Using palettes: Using palettes for different types of publications made in InDesign, Magazine in InDesign,
Paragraph styles Newspaper in InDesign, Paragraphs type pallete, Text wrap pallet

3.4 Colour correction in InDesign: Embedding images in proper formats, Colour correction on the images,
Adjusting according to the color tone of the publication

3.5 Exporting Files: Types of files, Exporting for different publications/templates, Newspaper, magazine, etc.
Unit-4: Premiere Pro: Audio-visual: Advanced application [12 Lectures]
4.1 Introduction to editing: Editing importance, Great editing examples, Editing for different formats
(film/ad/news/etc.)

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4.2 Exploring Premiere Pro: How premiere helps in editing, Understanding the toolbar, importing files,
Experimenting with video and audio layers, Basics of editing (cut/layers/different windows/etc.)

4.3 Right application of various file formats: Understanding different file formats (AVI/MPEG/MOV/H264, etc.)
Importing raw footage for edits, performing video checks while editing Using inbuilt transitions

4.4 Using colour grading: What is color grading, Examples of color grading, Using filters and presents in color
mixing, Applying pre-sets on layers for editing

4.5 Exporting and rendering: Exporting in different formats, choosing right formats for exposing, managing quality
while exporting, Rendering and maintain file format, improving quality and time to render techniques

Unit-5: Adobe Dreamweaver: Web designing software [08 Lectures]

5.1 Introduction to Dreamweaver: Workspace overview, Document toolbar, Document window, Panel groups,
Files pane, Property inspector, Tag selector, Defining website in Dreamweaver

5.2 Working with Dreamweaver: Creating Dreamweaver template Page layout in DW CSS layouts: advantages and
disadvantages Creating HTML pages, Insert content and form Creating Forms in DW
5.3 Linking pages: Using DW to accomplish basic web page development, Page properties
Title, Background image, BG color, Text color, Links
5.4 Using tables: Cell padding, cell spacing, Border, Table basics: Colour BG in cell, Invisible tables, changing span,
5.5 Typo in DW: Changing Font typefaces, size, style, colours Text to hyperlink

Self-Learning topics (Unit wise)

Unit Topics
1

Online Resources
1 Computers and Multimedia (II): Computer Applications for Mass Media:
http://ugcmoocs.inflibnet.ac.in/ugcmoocs/view_module_ug.php/121

Reference Books
Sr. Title Author/s Publisher Edition
No. Year

1 Photoshop Bible Mc Leland Willey Publication

2 Corel Draw Practical Learning: BPB Publication
3 Quark Express-9: Prepress Know-How Noble Desktop Teachers
4 Desktop Publishing with Quark 10 Kindle version
5 Digital Music and Sound Forge Debasis Sen BPB Publications

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