www.getwsodo.
com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
FAC E B O O K A D C O P Y G U I D E
*PLEASE DO NOT EDIT - THIS IS A GUIDE
- MAKE A COPY AND EDIT THE COPY*
NOTE: This guide is intended to be exactly that; a guide. It is not intended
to be an exact template that you simply copy/paste your info into. Instead
it is intended to provide a basic structure and guideline that you can follow
CLIENT SUCCESS
when crafting your unique ad copy.
Facebook Ad Terms of Service: https://www.facebook.com/policies/ads/
Facebook Ad Text
1. Start with a question
a. Start with a question that gets an implied “Yes!” and speaks specifically to your
ideal prospect
EXAMPLE: What if there was an easier way to consistently attract and close new high
paying coaching clients Every Single Month?
2. Build rapport
a. Build rapport with a connecting statement followed by “The Discovery”.
EXAMPLE: I used to struggle with finding clients in my own businesses… One month I
would sign 5 new clients, and the next month, zero.
If you’ve ever experienced that, then you know EXACTLY how frustrating it can be!
FAC E B O O K A D C O P Y G U I D E 1
www.getwsodo.com
www.getwsodo.com
But after a few years of listening to all the “guru’s”, I knew I needed to change
something…
Etc…
3. Implied time sensitivity
a. Use words like “Today”
EXAMPLE: In today’s Free Webinar…
4. Offer
a. What are you giving them? (Template, Checklist, Webinar, etc…)
CLIENT SUCCESS
EXAMPLE: I’m going to show you exactly how you can attract your perfect prospects,
and turn them into paying customers by simplifying your digital marketing strategy.
Etc…
5. Call to action
a. Provide a clear call to action.
EXAMPLE: Click the image blow to claim your spot on this Free Training…
6. Scrambled URL
a .Use a shortened hyperlink.
Headline
1. [FREE DOWNLOAD] Name Of Your Offer With Key Benefit Statement
a. Offer Name + Benefit + Type Of Offer
EXAMPLE: How We Built A 100K/Month Client Business With One Simple Funnel
EXAMPLE: Confessions of A High-Ticket Consultant
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www.getwsodo.com
www.getwsodo.com
Newsfeed Description
1. Supporting benefit statement with cliff-hanger statement…
a. Have a strong, benefit driven statement with an incomplete statement…
EXAMPLE: For Consultants, Coaches, Service Providers, and Experts. Don’t Miss This
Free Training!
Display URL
1. Use a suitable URL that is clean and not distracting (must match destination
domain)
CLIENT SUCCESS
EXAMPLE: trafficandfunnels.com/client-funnels-webinar/
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