Name: Krish Shah
Class: SY-CSBS
Roll: 18
PROJECT ON FACEBOOK
INTRODUTION:
Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Mark
Zuckerberg founded Facebook with his college roommates and fellow computer science students Eduardo
Saverin, Dustin Moskovitz and Chris Hughes while he was a student at Harvard University. Facebook is
ranked as the most used social network by worldwide monthly active users. The original concept for
Facebook was borrowed from a product produced by Zuckerberg's prep school Phillips Exeter Academy
which for decades published and distributed a printed manual of all students and faculty, unofficially called the
"facebook". Since September 2006, anyone over the age of 13 with a valid e-mail address can become a
Facebook user. Users can add friends and send them messages, and update their personal profiles to notify
friends about themselves.
HISTORY:
Mark zukerberg, a computer science major, created facebook while he was an undergraduate at Harvard.
university. On February 4, 2004, Zuckerberg launched "Thefacebook", originally located at thefacebook.com.
Membership was initially restricted to students of Harvard College, and within the first month, more than half
the undergraduate population at Harvard was registered on the service.
FEATURES:
They include the Wall, a space on every user's profile page that allows friends to post messages for the user to
see Pokes, which allows users to send a virtual "poke" to each other.
Photos, where users can upload albums and photos: [74] and Status, which allows users to inform
their friends of their whereabouts and actions,
A News Feed was announced, which appears on every user's homepage and highlights information
including profile changes, upcoming events, and birthdays of the user's friends.
Facebook Notes was introduced on August 22, 2006, a blogging feature that allowed tags and
embeddable images.
Facebook launched Gifts on February 8, 2007, which allows users to send virtual gifts to their friends
that appear on the recipient's profile.
FACTS ON FACEBOOK:
Key people: Important person Mark Zuckerberg, Founder and CEO
Headquarters: Location is Palo alto, california, dubai and Ireland.
Website: contact us at www.facebook.com
Launched: Day of release February 4th 2004
Revenue: Income earned 300 million USD (2008 est.)
Employees: Capacity employed is 1000+ Type of site: Social network service
Competitors: Twitter, orkut, MySpace
FACEBOOK STATISTICS:
Facebook has reached over 350 million users in the world. In November 2009, and has been
growing since it began. These Facebook statistics are from February 21, 2010. The following
statistics are the number of Facebook users in the different countries.
ADVANTAGES:
1) Higher credibility:
Research highlights that individuals are more inclined to believe other users opinion
about a brand over any other form of communication. WOM undoubtedly enjoys higher
credibility.
2) Increased engagement:
social media involves participation from all, the engagement levels generated with
Individuals are far higher than other communication mediums.
3) More Brand Loyalty:
Higher engagement levels help in building more brand ambassadors.
4) Higher degree of customization:
Brand content can be customized as per the community or groups.
5) Low media wastage:
As brand communication is targeted to specific target group, there is no media wastage.
DISADVANTAGES:
1) Rampant addiction: addictive in nature
2) Wastage of time and money: entertainment n games point of view it's a waste of time and
energy.
3) Acquaintances to be labeled as friends: sometimes u don't want to be added in the list of
a person but being on facebook makes u a label.
4) Reliability: lacks as a reliable source.
5) Stalking is possible: if it's not a reliable source stalking of idea's is possible.
FACEBOOK PRIVACY POLICY:
You decide how much information you feel comfortable sharing on Facebook and you
control how it is distributed through your privacy settings
You can control how you share information with those third-party applications and
websites through your application settings and you can learn more about how
information is shared with them on our About Platform page.
MARKETING STRATEGIES:
Join groups
Comment on other profiles
Announce events
Stay informed on your industry
Share industry news
Provide Customer Service
Client Oversight
PR Tool
Send Virtual Gifts
Advertise On Facebook
YOUNGEST BILLIONAIRE AND ALSO THE YOUNGEST
ENTREPRENEUR- MARK ZUCKERBERG
IMPACT OF FACEBOOK:
SOCIAL IMPACT
Facebook has affected the social life and activity of people in verts ways, wah its evolubility
on many mabile devices, Facebook allows users to continuusly stay in touch with friends,
relatives and other acpaintances wherever they are in the world, as long as there is access to
the Internet. It can also unite people with common interests and/or beliefs through groups and
other pages, and has been known to reunite lest family members and friends because of the
widespread reach of its netwerk. Che such reunion was between John Watson and The
daughter he had been seeking for 20 years. They met after Watson found her Facebook
profile. Another father daughter reunion was between Tony Machauten and Frances Simpson,
who had not seen each sther for nearly 48 years, Some argue that Facebook is beneficial to
one's social life because they can continuously stay in contact with their friends and relatives,
while others say that it can cause increased antaecial tendencies because people are not
directly communicating with each other, Some studies have named Facebook as a source of
problems in relationships. Several news stories have suggested that using Facebook con lead
to higher Instances of divorce and infidelity, but the claims have been questioned by ether
commentators.
POLITICAL IMPACT:
Over a million people installed the Facebook application "US Palitics on Facebook in order
to take part, and the application measured users' responses to specific comments made by the
debating candidates. This debate showed the broader community what many young students
had already experienced Facebook as a popular and powerful new way to interact and voice
opinions. An article by Michelle Sullivan of Uwire.com lustrates how the "Facebook effect
has affected youth wuting rates, support by youth of political candidates, and general
Involvement by the youth population in the 2008 election. In February 2008, a Facebook
group called "One Million Vuices Against FARC enjonised on event in which hundreds of
Thousands of Calambuna marched in protest against the Revolutionary Armed Forces of
Calambis, better known as the FARC (from the group's Spanish name) In August 2010, one
of North Korea's official government Web sites and the official news agency of the country,
Uriminzokkiri, joined Facebook,
In 2011 there was a controversial ruling by French government to uphold a 1992 decree
which stipulates that commercial enterprises should not be promoted on news programs.
President Nicolas Sarkozy's colleagues have agreed that it will enforce a law so that the word
"Facebook" will not be allowed to be spoken on the television or on the radio.
MEDIA IMPACT:
In April 2011, Facebook launched a new portal for marketers and creative agencies to help
them develop brand promotions on Facebook. The company began its push by inviting a
select group of British advertising leaders to meet Facebook's top executives at an
"influencers' summit" in February 2010. Facebook has now been involved in campaigns for
True Blooc, American Idoi, and Top Gear. News and media outlets such as the Washington
Post, Financial Times and ABC News have used aggregated Facebook fan data to create
various infographics and charts to accompany their articles.
A GLOSSARY OF FACEBOOK TERMS:
Profile Picture: choose a good one!
Status: an one-liner that you can edit as often as you wish
Networks
Regional you can join at mast one
Employer, School, etc verified by email address
Main-Feed/News-Feed
Friends Videos
Infirmation more about privacy later
Photos
Tagging
Pasted Items Pout URLs with your comments
Live Blog (3rd-Party)
Groups more about this later
FunWall (3rd-Party) A Wall with more fun
Super Wall (3rd-Party): A Wall with more fun
Entourage (3rd-Party)
The Wall: Imagine a wall in a dorm
Wall-to-Wall: presenting wall messages of a dialogue
FACEBOOK INCLUDES:
FACEBOOK BUSINESS PAGE:
An event that encourages children for real life problems.
Students will develop a business models and faculties from IIT and BITS Pilani will be
their mentors.
Selected facebook because every teenager is found on facebook.
Facebook business network: Facebook for Business
http://www.facebook.com/group.php?gid=2358208324
The community itself has 39000 members.
Articles gets posted in almost every 3 hrs.
Similarly, entrepreneurs and developers from more than 190 countries build with
Facebook Platform.
More than 2.5 million integrated websites.
Over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top
100 websites
FACEBOOK ADVERTISEMENT:
1) Cost and Budgeting
2) CPC/CPM
3) Scheduling
4) Delivery
5) Reporting
6) Ad performance matrix
7)Demographic matrix
8)Social Matrix
9) Responder profiles
FACEBOOK ADS ADVANTAGE:
The results frem StarQuest's Facebook of campaign were une of their highest
performing online advertising efforts:
Over 50%, increase in total rentals versus prior year at the same store 10%,
conversion rate from visits originating from Facebook Ads.
On par with Google AdWords on cost-per-customer basis. cost-per-lead and $1.25
CPC delivered $10.25 cast-per-lead.
$100 average rentals: $600 average life time value per customer
"Average campaigns for ANA result in CTR of 6-123 Facebook Ads resulted in a
25% CTR. Conversiont resulted in positive ROI which is unique for ANA considering
their product is not an impulse purchase for mast people and Japan is not traditionally
seen as a leisure destination"
