STATISTIC COLLECTION QUESTIONS
SOURCE OF All Information – Ministry of information and broadcasting, all the tables have
been taken from RNI(Registrar of newspaper for India, Shiksha.com, Statista)
● How Many News publication in India (Registered + Active) and source of income on the basis of
Language Wise, Regional Wise, National Wise, Diversity wise (Politics, Sports, Science, Law,
Polity, Educations, Tech etc.), Daily Print + Weekly + Monthly (Time Diversity)?
Total no. of News publication in India are 1,46,045 print publication
● How many Digital publication in India and source of income on the basis of Language Wise,
Regional Wise, National Wise ?
● How many Print publication in India and source of income on the basis of Language Wise,
Regional Wise, National Wise ?
● How many TV Media publication in India and source of income on the basis of Language Wise,
Regional Wise, National Wise ?
● How many free digital news providers in India ?
● How many subscription-based news providers in India ?
● What is the source of income of publication with statistics from big publication to local
publications ?
● What is the total number of active writers/journalists in India on the basis of Language Wise,
Regional Wise, National Wise, Diversity wise (Politics, Sports, Science, Law, Polity, Educations,
Tech etc)
● How many freelancer writers/journalists in India ?
● How many bloggers in India ?
● How many blogging websites in India ?
● How many media colleges in India ?
There are around 2400 Media colleges in india (source from www.shiksha.com )
● How many Writers/Journalist India is producing yearly ?
● Number of graduates/post-graduates from BMS/MMS courses ?
● How many graduates/post-graduates from BMS/MMS courses get the Job after college ?
● Other Platform where Journalist/Writers working as a part time/freelancer and the count of
those writers ? National Wise Language Wise Regional Wise Diversity wise (Politics, Sports,
Science, Law, Polity, Educations, Tech etc)
● How many publications are subscription base National Wise, Language Wise and Regional Wise?
● How many daily news articles are publication in India on the basis of National Wise, Language
Wise, Regional Wise, Diversity wise (Politics, Sports, Science, Law, Polity, Educations, Tech etc)
Length wise (Short, Medium, Long ) articles.
National Wise
Language Wise
Regional Wise
● What percentage economy news industry is support India ?
● What is average revenue of Big/Medium/Small Publications ?
● What is average losses of Big/Medium/Small Publications ?
● What is income source of Big/Medium/Small Publications ?
● How Digital news is evolved with time ?
Digital news has evolved over time from simple text-based news websites to platforms
that include images and videos to increase user interaction. With the introduction of app-
based news, AI, and analytics tools, it has become easier for the public to see the news
they like and get complete reviews and evaluations through these tools. In the future,
technologies like VR (Virtual Reality) can provide a great experience for users. Digital
news will continue to evolve with technological advancements and innovative techniques
to enhance user interaction.
● How Social Media impacting the news ?
Social media platforms have helped in the evolution of the news industry. While
newspapers allowed for limited discussion, social media enables anyone to discuss,
comment, and share their thoughts with others. Social media has allowed the news
industry to interact more with the public, as anyone can directly comment on news posts.
However, social media also poses the risk of spreading rumors, misinformation, and fake
news quickly.
● Growth of news industry in upcoming 5 years, 10 years, 20 years in India ?
Upcoming 5 Years: The Indian news industry will shift towards digital platforms,
enabling quicker dissemination of news. Most people will watch news on their
smartphones, reducing the role of TV and printed newspapers in the news industry.
Upcoming 10 Years: In this phase, the news industry will be predominantly digital, with
AI and various analytics tools enhancing the news experience for individuals. These
technologies will streamline and personalize news consumption.
Upcoming 20 Years: The industry will be fully digitalized, with negligible use of print
newspapers. Technologies like virtual reality (VR) and other high-tech tools will enhance
public interaction with news. The focus will be on developing applications that provide
comprehensive summaries, correlations, and reviews of news using advanced analytical
tools.
● How News industry impacting the politics ?
News impacts politics significantly by informing citizens about political events and
government policies. Through news, different personalities present their viewpoints and
influence public behavior, which in turn affects politics. This leads to political debates
and controversies. News also impacts politics by exposing corruption and holding
politicians accountable. Additionally, news can lead to the rapid spread of messages and
rumors, which can further influence political dynamics.
● What is the importance of news our any Country or World ?
News plays an important role in a country as it keeps the general public informed about
what is happening both globally and within their own nation. It promotes transparency
and accountability in government and other institutions, ensuring that the public is aware
of new policies, rules, and regulations. By keeping citizens informed, news helps people
make educated decisions and stay engaged with societal developments. Furthermore,
news serves as a platform where individuals can present their viewpoints, discuss issues,
and raise their voices about various matters through media outlets. This open exchange of
information and ideas fosters a more informed and active citizenry, contributing to the
democratic process and the overall well-being of society.
● Comparison of India News Industry with USA and World ?
There is a significant difference between the Indian news industry and those of the USA
and the rest of the world. India’s news industry is marked by its linguistic diversity,
offering content in many languages, whereas the USA primarily uses English and some
Spanish. India has a mix of private and government-run media, while the USA and many
other countries have predominantly corporate-owned media. Additionally, the Indian
news industry still has a strong presence of traditional media like newspapers and
television, whereas the USA is more digitally advanced, with significant reliance on
digital platforms and social media for news consumption. Globally, the structure and
regulation of the news industry vary widely, from state-controlled media in some
countries to independent outlets in others.
● How readers reaching to news in India
o Via Word of Mouth
o Via Actively involve in Social Media
o Via Actively reading Print Media
o Via Actively reading Blogging sites
o Via Chat Messengers like WhatApp etc
1. Many people get to know about news through conversations with family, friends, classmates,
and teachers. The information is spread informally, so it may not always be true.
2. Social media platforms like Facebook, Instagram, Twitter, and Threads are sources for news.
Many content creators or news channels post news here to gain public interaction.
3. Despite modernization, news is still spread through newspapers, and many people continue to
read news from print media
4. Blogging sites and news websites provide news to users through Google or other search
engines, offering in-depth analysis and viewpoints related to the news.
5. Messaging apps are also a way to share news, videos, and updates. WhatsApp has introduced
its WhatsApp Channels, which have become a source for spreading news by news entities.
● What is the total number of readers in India ?
o Overall – The no. of readers in rural India are around 110 million and in urban india is
112 Million
o Language wise -
o Regional Wise
o Social Media
o Digital Apps
o Print Media
o TV Media
● What is the total number of Digital news readers in India ?
o Overall
o Language wise
o Regional Wise
o Social Media
o Digital Apps
o Print Media
o TV Media
● What’s the usual demographics of the readers % wise?
o Age
o Gender
o Profession
o Income
● Average time a user spends on reading news ?
o Digital
o Print
o TV or Podcast
● Average time a user spends on discussion about the news daily ?
● How many publication are existing and doing promotion on their via social Media ?
● Average number of post publication are publishing in social Media ?
● How many readers, publications are getting from social Media ?
● News distribution wise social media count ? Means which social media having more news and
less news and why ?
● Average time a readers is spending on Social Media for reading the news
MARKET RESEARCH
● How has social media influenced the dissemination of news and information?
Social media platforms like Weibo and Twitter have revolutionized news
dissemination by making it faster and more accessible, allowing for real-time
sharing of information and opinions. Twitter promotes rapid, concise
communication, while Weibo supports extensive interactions. Both platforms
have played key roles in major events, such as the Black Lives Matter movement
on Twitter and the 2018 vaccine scandal on Weibo. They provide real-time
information during crises like the COVID-19 pandemic. However, both platforms
face challenges with misinformation, highlighting the need for improved media
literacy. Social media has transformed the news industry, making it more
immediate and interactive, but it also poses challenges in maintaining credibility
and combating misinformation.
● What are the current trends in media consumption habits among different
demographics?
Media consumption habits differ significantly among various age groups. Young
adults (18-34) mostly use digital platforms, social media, and streaming services,
favoring short-form content on their smartphones. Middle-aged adults (35-54) use
a mix of digital and traditional media, like TV and newspapers, and prefer a
variety of content lengths. Older adults (55+) still rely on traditional media but are
slowly adopting digital options, with a preference for longer, more detailed
content on computers and tablets. Teens (13-17) are big on social media and
streaming apps like TikTok and YouTube, enjoying short videos. Children (12
and under) watch a lot of TV and use child-friendly streaming services, often
using tablets and smartphones for interactive, educational content. Overall, digital
media is growing in popularity across all demographics.
● What is the Journey of a new read to reach to specific interest of news, What is Pain ?
Firstly, a person will find news through websites, social media apps, and
traditional media like newspapers to discover news within their interests. If they
think the news might be false, they can recheck it from other websites or official
entities. If they don’t understand a topic, they can search for more information to
gain a complete understanding. They can also engage with the public through
social media apps by sharing their views, thoughts, and comments on the news.
People may encounter problems in identifying the true source of news published
by any media channel, making it difficult to find accurate information.
Sometimes, fake news published by news channels lacks complete information,
leading to biased reporting.
● How much a readers is investing to search a specific topic of news ?
It is difficult to determine how much time individuals invest in finding specific
news, as it depends on several factors. For example, finding easily accessible
information like weather reports or match details might take less time, whereas
searching for news related to complex topics such as a global economic crisis
could be more time-consuming. Additionally, the time required may vary based
on the user's familiarity with the topic: if they are familiar with it, it may take only
2-6 minutes; if not, it could take around 10-15 minutes.
● What are the key metrics used to measure the success of a news publication or media
outlet?
Key metrics to measure the success of a news publication or media outlet
encompass several important factors. Firstly, exposure and viewership are crucial,
involving metrics such as how widely the content is distributed and the number of
times it is viewed, including total impressions and unique visitors. Engagement is
another key metric, reflecting public interaction through comments, shares, and
likes, which indicates how well the audience connects with the content. For apps
and websites, the time users spend reading news is essential, as it shows the
relevance and engagement of the material. Website analytics tools also provide
valuable insights, tracking engagement rates, bounce rates, and the numbers of
subscribers versus unsubscribers. Ultimately, the reliability and trustworthiness of
the publication are paramount; a strong reputation for accuracy and credibility
fosters brand loyalty, which can reduce competition and lead to long-term
success. Together, these metrics offer a comprehensive view of a news
publication's performance and its overall impact.
● Business Models of prominent News Media house ?
● How do news organizations use data analytics to inform their editorial decisions and
content strategies?
Data analytics has become an indispensable tool for modern marketing
campaigns. By analyzing vast datasets, organizations can gain profound insights
into their audience, their interactions, and engagement levels. These tools reveal
audience interests, preferences, and content consumption patterns, enabling
tailored content creation and distribution. Understanding demographics and
behaviors aids in audience segmentation, allowing for targeted messaging and
personalized experiences. Furthermore, data analytics provides valuable feedback
on content relevance, ensuring that information resonates with the audience. By
continuously monitoring and analyzing data, organizations can refine their
marketing strategies, optimize content performance, and ultimately achieve
greater campaign success.
● What impact has the rise of digital platforms had on traditional media outlets?
The rise of digital platforms, particularly social media apps and websites, has
significantly impacted traditional media outlets. In today's fast-paced world, many
people rely on smartphones for information, and accessing news digitally is more
convenient than print formats.
News consumption habits have shifted dramatically. People prefer the ease of
reading news on their phones, tailored to their interests, rather than handling
physical newspapers. Digital platforms offer real-time updates, personalized
content, and the ability to consume news in short, digestible bursts. Consequently,
traditional media, like newspapers, is facing declining readership.
● Can you discuss the role of fake news and misinformation in today's media landscape?
Social media has undoubtedly revolutionized the news industry. Its ability to
disseminate information rapidly and widely has transformed how news is
consumed and shared. However, this speed and accessibility also come with
significant drawbacks.
One of the most pressing issues is the proliferation of fake news and
misinformation. These can spread like wildfire on social media platforms, making
it challenging for consumers to discern fact from fiction. The rapid pace at which
information is shared often leaves little time for verification, leading to the
widespread dissemination of false or misleading content.
This problem is compounded by the sheer volume of news sources available on
social media. With countless news outlets and individuals sharing information, it
can be overwhelming for users to determine the credibility of each source. This
lack of trust can erode the public's confidence in traditional media outlets and
create a climate of misinformation.
To mitigate these challenges, news organizations must prioritize fact-checking,
transparency, and building trust with their audience. Social media platforms
should also implement stricter measures to combat the spread of fake news and
misinformation. Ultimately, a combination of media literacy and platform
accountability is essential to ensure the integrity of the news ecosystem.
● How do news organizations leverage user-generated content and citizen journalism?
News organizations have increasingly adopted user-generated content and citizen
journalism to enrich their reporting. By encouraging public submissions, seeking
audience feedback, and identifying trending topics, news outlets can gain valuable
insights into public interest and expand their news coverage. This approach is
particularly useful in areas where professional journalists have limited access.
However, it is essential for news organizations to protect the identity of their
sources and maintain ethical standards in their interaction with the public. By
fostering a trustworthy relationship with their audience, news outlets can harness
the power of citizen journalism while upholding journalistic integrity.
● What are some ethical considerations when collecting and analyzing data related to
news and media?
Ethical practices are paramount when collecting and analyzing news and media
data. Safeguarding user privacy is essential. Any information gathered from
website or app users must be treated with utmost confidentiality. News
organizations must prioritize accuracy and fairness in their reporting.
Disseminating truthful and unbiased information is crucial, especially given the
global reach of social media. Content should avoid inciting violence, misleading
the public, or unfairly criticizing individuals.
Transparency regarding data collection and usage policies is vital for building
trust with the audience. Misuse of data is unacceptable and can erode public
confidence. Adherence to journalistic standards and industry regulations is
indispensable for maintaining credibility. By upholding these principles, news
organizations can foster a relationship of trust with their audience while
contributing to a well-informed public discourse.
