Thanks to visit codestin.com
Credit goes to www.scribd.com

0% found this document useful (0 votes)
48 views20 pages

Class Note - Batch-11

Uploaded by

Md Rajib Hossain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
48 views20 pages

Class Note - Batch-11

Uploaded by

Md Rajib Hossain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 20

https://thetechrock.

com/

Landing Page: https://www.lerevecraze.com/product-category/women/

Age : 18 - 34
Gender: Male & Female

Location: Bangladesh

In-market Audience: Womens Fashion

Placement:
Prothom-alo, Sony AAH, Beauty or fashion related mobile apps

Homework-08: Class-14

1. Setup Google Ads Conversion (Purchase, Add to cart) with Dynamic


purchase value tracking

ecommerce: {
currency: "BDT",
items: [
{
item_id: 4575,
item_name: "Oculus Rift S PC-Powered VR Gaming Headset",
item_brand: "",
price: 48000,
item_category: "Exclusive",
quantity: 1,
google_business_vertical: "retail",
id: "4575"
},
{
item_id: 4567,
item_name: "Wacom Mobile Studio Pro 13 inch 128 GB",
item_brand: "",
price: 155000,
item_category: "Pen Computer",
quantity: 1,
google_business_vertical: "retail",
id: "4567"
}
],
transaction_id: "4865",
affiliation: "",
value: 203000,
tax: 0,
shipping: 0,
coupon: ""
}
}

Google Search Ads or PPC Ads

1. Website or Landing Page URL


2. Mother Keywords (3-5)
3. Competitors Website
4. Google Ads Access
5. GTM Access
6. Website Backend Access

Homework-7: Class-12
1. Create GTM Account
2. Integrate GTM with WordPress site
3. Give account access or Container access to others

➡ প্রাকটিসের জন্য কিভাবে ফ্রি ওয়েবসাইট বানাবেন:


For WordPress: https://youtu.be/hUMG5JP1v8g
For Shopify: https://youtu.be/GNwuA-FjdLM

Homework: 6 Class-11

1. Create Google Ads PPC Campaign


● Keywords Research
● Min Ad Group - 2
● Ad Copy
● Create Campaign

http://isearchfrom.com/
Headline-1 (30 Characters): Buy Babydoll Tops for Womens
Headline-2: Luxury Linen Tops for Womens
Headline-3: Buy Blue tops for women
Headline-4: Get up to 70% off on Ladies Tunic Tops
Headline-5: Feel comfort with womens tops
Headline-6:
Headline-7:
Headline-8:
Headline-9:
Headline-10:
Headline-11:
Headline-12:

Description-1(90 Characters): Buy our Luxury women's tops which are 100% Cotton and
suitable for Party, Vacation as well as Daily Wear.
Description-2:
Explore Artimas’ Classic Womens Tops besides our range of clothing categories like Skirt,
Kameez, Tunics and more.

Description-3:
Description-4:

100% Cotton, Suitable for Casual, Party, Vacation, Date, Daily Wear and Other Occasions.
Regular and Plus Size For Choose, You Will Get Plenty of Compliment in Your Daily Life.

Shop Target for Workout Tops you will love at great low prices. Choose from Same Day
Delivery, Drive Up or Order Pickup

Discover women's designer clothing at ASOS. Our range of designer clothing brands include
luxury dresses, tops and accessories to complete your look.
Explore Artimas’ Classic Womens Tops besides our range of clothing categories like Skirt,
Kameez, Tunics and more.

Buy our Luxury women's tops which are 100% Cotton and suitable for Party, Vacation as well as
Daily Wear.

workout tops for women


linen tops for women
babydoll tops
designer tops for women
turtle neck tops for women
ladies tunic tops
converse high tops women's
cute tank tops
black puff sleeve top

blue tops for women

Ladies Tunic Tops - Up To 90% Off Only Today

Get up to 70% off on Ladies Tunic Tops


Ad·https://www.justfashionnow.com

100% Cotton, Suitable for Casual, Party, Vacation, Date, Daily Wear and Other Occasions.
Regular and Plus Size For Choose, You Will Get Plenty of Compliment in Your Daily Life.
End of Season: Up to 80% off Season End Sale
Buy Women Blue Tops online i

Women's Blue Tops

Workout Tops | Multi Athletic Tops for Women | Lilly Pulitzer

Ad·https://www.lillypulitzer.com

+1 888-725-4559

The New Spring 2022 Collection Is Here! Shop Just-Arrived Looks From Lilly Today. Spring in
the new! Shop Lilly’s latest looks for sun, sport, spring break & celebrations. Dresses. Tops.

New Spring Activewear · Spring Tops & Sweaters · New Spring Tennis Looks

Ad·https://athleta.gap.com › women › tops

Shop Our Full Line Of Workout Essentials, Workwear & Cozy Styles, Available In XXS - 3X.
Women's Designer Shirts - Save 40 - 60% Off At Macy's
Ad·https://www.macys.com

Save 40-60% And Use Code LOW50 To Save $20 On Select Orders $50+ At Macy's Today!
Welcome The New Season With Fresh Styles From Top Brands At Great Prices. Shop...
Rating for macys.com: 4.5 - 439 reviews - On-time delivery: 99%+

Designer Tops - Neiman Marcus Apparel - NeimanMarcus.com


Ad·https://www.neimanmarcus.com

Make a Statement with Must-Have Luxury Clothing, Gifts, Beauty & More From Neiman Marcus.

Women's Luxury Tops - Luxury for Real Life


Ad·https://www.elysewalker.com

Shop premium curated designer apparel, jewelry and accessories at the new elysewalker.com.
Complimentary Shipping & Returns. Styling for real life, Luxury for every...
Our Take On Spring '22 · Explore The Latest · Designer Dresses · Luxury Designers

Women's Designer Clothing - Dresses & Tops | Kate Spade New...


Ad·https://www.katespade.com

Make a Personal Style Statement With Modern & Sophisticated Bags, Wallets, & Jewelry.
Discover Newly Added Styles & Prints. Browse Kate Spade Bags, Wallets & More. Shop Now!
Free Shipping & Returns. Optimistic Femininity. Buy Online & Get In Store.
Rating for katespade.com: 4.8 - 42 reviews - Average delivery time: 1–5 days
New Spring Arrivals · Just Added Sale Styles · Shop Best Sellers · Butterfly Jewelry
Designer Tops | Womens Clothing | True Religion
Ad·https://www.truereligion.com

Stand Out with Bold Style and Quality Craftsmanship. Find Your Perfect Pair. Shop the Latest
Premium Jeans, Hoodies, Shorts, Tees & More. Afterpay Now Available.
Rating for truereligion.com: 4.5 - 4,180 reviews - Return policy: Most items 30+ days
New Spring Arrivals · The Buddha Collection · Shop the 90's Drop · Shop Women’s Denim
Deal: Up to 50% off All Accessories

ABC
A - Avoid
B - Bypass
C - Confusion
Main Landing Page/Final URL: https://www.lerevecraze.com/product-category/eid-
collection/

Womens Eid COllection: https://www.lerevecraze.com/product-category/eid-


collection/women-eid-collection/

Mens Eid Collection:


https://www.lerevecraze.com/product-category/eid-collection/men-eid-collection/

CPM = Cost per 1000 impression

vCPM = viewable CPM

Target CPA (Cost per acquisition) = 30$

100$ + 30% = Retail price: 130$

30$

Target ROAS (Return on Ad Spend)

5000$/1000$ = 5/1 = 5x100% = 500%

5000%
50/1
50000/1000 = 50x100 = 5000%
700%
300

https://adssettings.google.com/authenticated

Class-06: Homework-05
Keyword Exact match Phrase match Broad match

workout tops for women

Keywords Match Type


1. Broad Match
blue tops for women

Blues tops
Tops for womens
Womens tops
Designer tops
Blue tops

2. Phrase Match

“designer tops for women”

Best designer tops for women in NYC


Best womens designer tops in NYC - X

Best designer top for womens in NYC

3. Broad match Modifier

+ladies +tunic +tops


Womens tunic tops
Best ladies tunic tops for womens

Tunic tops for ladies

Designer tunic tops

4. Exact Match -
[workout tops for women]
Best workout tops for women

[linen tops for women]


Linen top for womens

[Dhaka University Admission Coaching center near me]

DU Admission Coaching center near me

[babydoll tops]
Babydall tops

workout tops for women

Source: https://support.google.com/google-ads/answer/10286719?hl=en

5. Negative Match
Free
[Free Web hosting service for small business]

“Web hosting service for small business”

Free Web hosting service for small business


Homework-04: Class-05

1. Keywords research
2. Budget

1. Law firm in USA


2. Fashion (Salwar + Kamiz + Tops)
3. Coffee Shop
4. Travels
5. Mobile Shop
6. Women's Shoe
7. Course - Digital Marketing
8. Book Seller (Children book)
9. Automotive
10. Plumbing
11. Bicycle seller
12. Cleaning service
13. Medical Service

https://www.spyfu.com/
https://www.similarweb.com/

1. Landing Page URL :


https://www.lerevecraze.com/product-category/women/salwar-kameez-
women/salwar-kameez-dupatta/
2. Mother Keywords (3-5 Keywords)
Salwar kamez price, womens fashion,
3. Competitors Website address

Budget
Keywords Research

Per Lead Cost = 1$

100 Leads = 100$

QL = 10 Leads

100/10 = 10$

Purchasers = 5

100/5 = 20$

200$
5x200 = 1000$

20$
180$ + 20$ = 200$

Homework-3: Class-04

1. Location Targeting
- City, Country - Target, Exclude, Nearby
- Radius Targeting
- Bulk location

2. GMT 6+

Ad Schedule: USA time NYC 10.00 AM - 9.00 PM

0 - 12
12 - 24

AM

PM

10 AM - 11 PM

10.00 AM - 11.59 AM

12.00 PM - 11.00 PM

Conversion

Canada
Australia
UK
Italy
USA
UAE
KSA

Homework - 2: Class-03

1. Create Manager Account (Standard)


2. Give Google Ads access to client (Normal)
3. Create Google Ads Search Campaign without understanding

1. Google Ads Strategy


2. Campaign Create
3. Campaign Audit & Optimization
4. Management

Goal : Sales/Lead/Traffic /Awareness

[email protected]
[email protected]

[email protected]

[email protected]

Class-02: Homework-01:

1.
Keywords: Womens winter collection
Ad Position Advertizer Max CPC QS(1-10) Ad Rank = CPC
($) x QS
Le Reve 1 10
Aarong 2 9
CatsEye 3 8
FreeLand 4 7
Sara 5 6

Actual Cost of Sara =


Actual cost of Aarong =
Actual Cost of Le Reve =
Actual Cost of Freeland =
Actual Cost of CateEye =

2. Create Google Ads Account

Keywords: Womens winter collection

Ad Position Advertizer Max CPC QS(1-10) Ad Rank = CPC


($) x QS
5 Le Reve 5 7 35
3 Aarong 6 7 42
2 CatsEye 8 6 48
4 FreeLand 4 10 40
1 Sara 7 9 63
Actual Cost of Sara = 48/9 + .01 = 5.34 $
Actual cost of Aarong = 40/7 + .01 = 5.72 $

PPC/Search
Display

● Bid
● Bidding
● Quality Score
● CPC = Cost per click
● Keyword
● CTR (Click-Through-Rate) = Click /
Impression x 100%
= ⅓ = 33.33 x 100% = 33.34%

● Impression
● Click
● Reach

1 Md Sohel Rana
2 MD. NOOR-A-ALAM
3 Shahinur Rahman
4 Md masudur Rahman evan
5 Tanvin Khan Team - A (Leader)
6 Mehadi Hassan
7 Md Rion Ali
8 Muaj Bin Yousuf
9 Sazzad Kabir Rokon
10 Md Mahfuzar Rahman
11 Joy das
12 MD Kabir Hossain
13 Niloy Tarafder Lead
14 MD SARWAR HOSSAIN
15 Mohammad Al Amin Team-B
16 Md. Jahid Hasan
17 MD .halim
18 Shalika Jahan
19 Obaidullah Azad
20 Joylal Das
21 Md sujan
22 Md.Hasan Hafizur Rahman
23 Abrar Faiyaz
24 MD nurol Absar
25 A M AHASAN UL HAQUE
26 Shamim Team -C
27 Mohammad Kabir Hossain
A. K. M. Rezowan Uddin Ansari
28 (Palash)
29 Mamun Mohammad
30 Md Shojib Miya Lead
31 Shahedul alam shayek
32 Md. Shamim Hossain Lead
33 Md.Sohanur Rahman
34 Ashequl Islam
35 Abu Sufian Munna Team -D
36 shamin yeasir evan
37 Md. Mahamudur Rahman
38 Masudur rahman
39 MD. Norullah Khan
40 Ishraque
41 Md. Sazedur Rahman
42 H. M. Khaled Ambia Topu Lead
43 MD Riduanul
44 LEEON KAZI Team-E
45 Saleh Ahmed
46 Sr Shohag
47 Shahinur Alam Sumon
48 Prantha Das
49 Mostahin Fahmid
50 Shihab Hasan
51 Md. Nazmul Islam
52 Mohadeb Kumar
53 Tamanna Sultana
54 Junnun Ahmed Chowdhury
55 al mamun Team-F
56 Md. Saddam Hossain
57 MD. Tohidur Rahaman
58 Shah Pran (শাহ্ পরাণ) Lead
59 Mehedee Hasan
60 Badal Chandra ghosh
61 Md. Miaraj Hossain
62 Sanwar H Shuvo
63 MD. SOBUJ KHAN
64 Sankar Malakar Team-G Lead
65 Md.Hridoy Al Hassan
66 MD.ROKONUZZAMAN
67 Asif
68 Md. Toukir Rahman
69 RUMEL KANTI DAS
70 Md shuvo
71 Saiyad Nasira
72 SHAHNUR

You might also like