CRO Quick Win #1

ALWAYS include the following "Call To Action

Anchors" by every single button on your pages:

1. Social Proof: How many happy reviews you have

2. Trust: Payment logos to add trust and credibility

Watch your click throughs soar!...

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CRO Quick Win #2

The 2nd section of your page should visually show

how your customer:
1. Buys your product
2. Receives your product
3. Benefits from your product

Utilise:
1. Icons
2. Step count
3. Short headlines

Reaffirm the "simplicity" and "benefit: in the headline.

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CRO Quick Win #3

A high converting testimonial is made up of 5 ele-

ments:

1. A real picture, of a real person

2. Highlight the most valuable statement
3. Visual stars
4. Bold key words or phrases
5. Real first AND second name

Fix up your testimonials and your CVR will fly

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CRO Quick Win #4

Add trust and credibility to your store by showcasing

icons + text of things that make people feel like you're
a real business who cares.

These should be shown above the fold and shouldn't

be pushed down the page.

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CRO Quick Win #5

When it comes to discounting your prices, it's NEVER

enough to just show the new price.

To maximise conversions show the following 3

elements:

1. Strikethrough text of old price

2. New price in bold
3. The actual saving

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CRO Quick Win #6

Transform your boring product descriptions to

attention grabbing, benefit driven, high converting
bullets points.

- Focus on benefits
- Use emoji's to visually draw attention
- Bold key words
- Use 3 or 5 bullets

Watch your conversion rates soar.

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CRO Quick Win #7

Keep your call to action buttons consistent.

PDP > Checkout > Shipping > Payment

Same:
1. Colour
2. Wording (Continue)
3. Case Type
4. Use Of Emoji

Continuity across your pre purchase flow will increase

checkouts and conversions.

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CRO Quick Win #8

Increase your conversion rates by adding continuity

from your Ad > Landing Page.

1. Use the same images

2. Same headline as product title
3. Same copy as product description

Make people feel like they can trust you and deliver
the reason they clicked.

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CRO Quick Win #9

Take your boring review rating and change it to one

that helps your page convert like crazy by adding:
- Your number of customers
- An emotive description

For example:
Rated 4.9/5
Vs
Rate 4.9/5 by 1034 verified and happy customers

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CRO Quick Win #10

If you use a cart slide, use these three elements to

increase conversion and average order values:

1. A dynamic shipping prompt

2. A cross or upsell
3. Trust and policy seals

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CRO Quick Win #11

Replace your Checkout Logo with a safe checkout

image including the logos of the payment types you
accept to further showcase trust whilst the buyer
checks out.

Admin > Themes > Customize > Theme Settings >

Checkout > Logo

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CRO Quick Win #12

FAQ's are a must!

Add an FAQ section in between your reviews and call

to action section. Use this value bit of kit to handle
any objections your potential buyers may have.

- 5-10 questions and answers

- Collapse the first answer
- Handle any doubts

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CRO Quick Win #13

6 Elements to make your product page convert

better.

1. Benefit driven value proposition

2. Reviewed by number
3. Clear call to action
4. Payment processor logos
5. Product imagery
6. Scarcity/Urgency

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CRO Quick Win #14

Add a benefit driven statement to the end of your

product titles to help increase booster your value
proposition.

1. Keep between 7-10 words

2. Outlay the transformation of your product
3. Use odd numbers

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CRO Quick Win #15

BOLD keywords in your content throughout your site

and landing pages.

Make sure key phrases and words you want to get

read, actually get read by making them stand out!

- Descriptions
- Paragraphs
- Benefits/Features
- Testimonials

Make people stop!

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CRO Quick Win #16

Do NOT conflict your call to action buttons!

Keep it direct response.

You should NEVER:

- Have two different call to actions next to each other
- Have conflicting call to actions throughout the page

ONE CLEAR CALL TO ACTION and repeat it as you go!

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CRO Quick Win #17

If you have any type of form on your pages or you run

lead generation, add this simple line of text under
your call to actions to increase your conversion rates.

We respect your privacy & information. We are 100%

committed to no spam.

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CRO Quick Win #18

Make sure your images on mobile are 1:1 ratio (square).

This allows you to pull up so many important
conversion principles above the fold.

1. They should be at least 800x800px (to enable zoom)

2. Compressed to optimise for load speed

Resources below

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CRO Quick Win #19

Use dynamic inventory counters to increase scarcity

and urgency by showing a limited availability of stock.

There's plenty of apps available that do this for you

but try and get something custom coded if possible.

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CRO Quick Win #20

Add a sticky add to cart

button on mobile to your
product pages.

1. Show one whole scroll after

your initial add to cart (not
straight away)
2. Custom code where
possible
3. Show social proof/product
reviews on sticky where
possible

Mobile add to cart

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CRO Quick Win #21

If you have a "FREE SHIPPING" threshold then update

your main product image of the products that qualify
to include a "FREE SHIPPING" seal.

This works particularly well when price anchoring or

selling bundles where the higher priced bundle
qualifies.

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CRO Quick Win #22

Remove ANY distractions from your navigation bar.

This should be used for 2 things:

1. Your product catalogs and best sellers

2. Your account/search and cart options

Get rid of any social icons or links like contact, about

etc and put them in your footer.

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CRO Quick Win #23

Pagespeed matters!

A quick and simple exercise you can do to decrease

your load times is:

1. Download all images on your page

2. Run them through https://imagecompressor.com
3. Reupload your images

Check your speeds on https://tools.pingdom.com

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CRO Quick Win #24

If you're running a sale...

Dynamically insert the discount percentage onto your

call to action buttons text.

Don't just say "Save Now", instead say "Save 35% Now".

Watch your add to carts

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CRO Quick Win #25

Make sure you use an autocompleting search bar.

Take the guesswork out of what visitors are trying to

find and enhance their experience with a search bar
that autocompletes with relatable products.

Make everything as easy as possible

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CRO Quick Win #26

Use dynamic shipping prompts in your cart.

Consumers would rather spend more on products

than paying for shipping, so include a prompt on your
cart that clearly show's how far away (in monetary
terms) they are from receiving free shipping.

Your AOV will

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CRO Quick Win #27

NEVER have an empty cart...

Instead of presenting a boring 'Your Cart is Empty'

message, instead, provide links to popular products or
categories that allow the visitor to take action and
find what they need.

Make the decision for them and watch

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CRO Quick Win #28

Make your collection pages as easy to filter as

possible:
1. Auto collapse your sidebars and show all options.
2. Use dynamic filtering without page refresh
3. Use colour swatches to make it more visual
4. Make it easy to select/un select filtering options

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CRO Quick Win #29

Get rid of ANY distractions or traffic leaks in your

navigation.

The best way to do this is to install simple heatmap

software and track data based on what's clicked and
not.

Quite simply, remove ANY links that are not clicked

including contact, about etc

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CRO Quick Win #30

If your cart or pre purchase flow has multiple steps,

highlight them on each step.

Show them exactly how many steps they need to take

and which step they're currently on.

This removes any discontent and allows people to

visualize the end of the funnel.

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CRO Quick Win #31

Put your best selling variants first.

Analyse your data, and put your best selling variant

options first.

For example, if you sell mainly RED variants of a

particular SKU show it first in your color options.

Same goes for dropdowns.

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CRO Quick Win #32

Keep the main thing, the main thing.

Ask yourself, what is the only and MAIN thing I want

someone to do when they land on my page?

If it's to "enrol now" (as per attached) then get rid of

everything else that serves as a distraction from the
main thing.

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CRO Quick Win #33

Always showoff your biggest customers.

Just under the fold make sure you have a section that
showcases people who use your product or service:
- Brands
- Influences
- Businesses

Leverage THEIR authority for YOUR own.

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CRO Quick Win #34

Use icons + text to reaffirm your product or services

benefits by your call to action buttons.

These "anchors" act as a subtle reminders of the value

and outcome your buyers will be getting from
clicking the button.

Watch your click through rates soar

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CRO Quick Win #35

Your notice bar is one of the undervalued conversion

elements on your site.

Make sure it stands out against your page so it

demands peoples attention and use it to showcase:
- Trust policies
- Social proof
- Guarantees
- Value
- Sales

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CRO Quick Win #36

Don't use boring menu's on your stores.

Be sure to use engaging and interactive

mega-menus.

Make sure you include:

- Visual images
- Featured products
- Featured collections
- Social proof

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CRO Quick Win #37

Add our famous Trust/Value bar under your

navigation.

It takes up a single line of real estate and seriously

helps to instil trust and value in your brand.

Use text+icons to showcase:

- Policies
- Guarantees
- Social proof

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CRO Quick Win #38

Consider switching to
@ShopifyPlus

Starting at $2000/mo
If you get 4000 checkout visits/mo
You'd need to increase RPS by $0.5 and it pays for
itself

This is very doable as you can add:

- Social proof
- Progress bar
- Trust and value

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CRO Quick Win #39

Only show sticky add-to-carts 25% down the scroll.

If you use a sticky add-to-cart on mobile (which you

should)

1. Only show it after 25% scroll

2. Make sure it hides when other call to actions are in
view

Let's go!

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CRO Quick Win #40

When it comes to your collection pages, the most

important thing is that your FIRST line of product fit
above the fold.

Make sure that product images/social proof and price

are all in view.

Don't use big collection images that push things

down.

Boom!

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CRO Quick Win #41

Use https://tools.pingdom.com
https://tools.pingdom.com/ to speed test your
landing pages.

Analyse page speed, uptime, and user experience to

identify and fix issues that could be costing you
customers.

Focus on fast loading.

https://pagespeed.web.dev/ for mobile.

Then use https://pagespeed.web.dev

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CRO Quick Win #42

Want to spy on your competitors sites?

Easily find the:

- Softwares they use
- Apps they have installed
- Analytics and tracking platforms

and so much more.

https://builtwith.com/ and input their URL.

Just visit https://builtwith.com

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CRO Quick Win #43

If your product is entirely novel or unfamiliar to the

market, consider using a presell page like an
advertorial.

This allows you to effectively educate buyers on the

reasons they should make a purchase before making
a decision.

Ad > Presell > PDP

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CRO Quick Win #44

Test your landing pages across different browsers and

browser versions.

Tools like
https://twitter.com/browserstack
@browserstack
can help you identify and fix rendering issues.

Check your pages on multiple devices to ensure

compatibility.

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CRO Quick Win #45

Spy on your competitors top performing pages.

This works for Shopify only.

Step One: Visit the store homepage URL

Step Two: Add /sitemap_pages_1.xml to the end and
hit enter

BOOM!

You'll be able to see all hidden pages and a full

sitemap of the store.

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CRO Quick Win #46

Make sure your headlines are formatted to convert.

Use https://twitter.com/sharethrough
@sharethrough's free headline testing tool:
https://headlines.sharethrough.com/
https://headlines.sharethrough.com

1. Enter your headline and hit Analyze

2. Read your quality score and feedback
3. Iterate on feedback and Analyze Again
4.

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CRO Quick Win #47

Add a gift wrapping/box upsell in your cart.

If you sell a product that people give as a gift a great

way to increase your AOV is to upsell a gift wrapping
service.

Make it easy to select and at a no brainer price.

Bingo!

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CRO Quick Win #48

Instead of price anchoring value, try price anchoring

pain.

What are your buyers losing or missing out on if they

DON'T purchase:
- Money
- Time
- Results

Use big numbers to draw attention.

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CRO Quick Win #49

Survey your customers.

Ask them "why did you almost not buy".

Find out common objections and use icons + text to

answer them underneath your call to action buttons.

Simple.

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CRO Quick Win #50

Anchor your call to action widgets with your biggest

and most influential customers.

Make potential buyers FOMO as they see

brands/people they admire as your customers.

Leverage the trust and authority as your own.

Bang!

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