M.I.

L
THE EVOLUTION OF TRADITIONAL TO • NEW / INFORMATION AGE (1900s-
NEW MEDIA 2000s)
o The internet paved the way for:
• PRE-INDUSTRIAL AGE (BEFORE
▪ Faster communication
1700)
▪ Creation of the social
o Discovery of fire
network
o Development of paper from
o People advanced the use of
plants
microelectronics with the
o Forging of weapon and tools with
invention of:
stone, bronze, copper, and iron
▪ Personal computers
o Forms of Media:
▪ Mobile devices
▪ Cave paintngs
▪ Wearable technology
▪ Clay tablets in
o Digitalized the ff:
Mesopotamia
▪ Voice
▪ Papyrus in Egypt
▪ Image
▪ Acta Diurna in Rome
▪ Sound
▪ Dibao in China
▪ Data
▪ Codex in Mayan region
o Current age
▪ Printing press using wood
o Forms of Media
blocks
▪ Web browsers
• INDUSTRIAL AGE (1700s-1930s)
• Mosaic
o People used the power of steam
• Internet
o Development of machine tools
▪ Blogs
o Establishment of iron production
• Blogspot
o Manufacturing of various
products • Wordpress
▪ Books through the printing ▪ Social networks
press • Friendster
o Forms of Media • Multiply
▪ Printing press for mass • Facebook
production • Instragram
▪ Newspaper ▪ Microblogs
▪ Typewriter • Twitter
▪ Telephone • Tumblr
▪ Motion picture ▪ Video
photography/projection • YouTube
▪ Commercial motion ▪ Augmented Reality /
pictures Virtual Reality
▪ Motion picture with sound ▪ Video chat
▪ Telegraph • Skype
▪ Punch cards ▪ Search engines
• ELECTRONIC AGE (1930s-1980s) • Google
o Invention of the transistor. People • Yahoo
harnessed its power and led to: ▪ Portable computers
▪ Transistor radio • Laptops
▪ Electronic circuits • Netbooks
▪ Early computers • Tablets
o Long distance communication ▪ Smartphones
o Forms of Media ▪ Wearable technology
▪ Transistor radio ▪ Cloud and Big Data
▪ Television
▪ Large electronic
computers
▪ Mainframe computers
▪ OHP, LCD Projectors
 INTERNET OF THINGS (IoT) addressability by
RFIDs
Internet of Things - IoT
▪ Feeling Things
• The network of physical objects or • Sensors act as
“thigs” embedded with electronic, primary devices to
software, sensors, and network collect data from the
connectivity, which enables these environment
objects to collect and exchange data ▪ Shrinking Things
o Heart monitoring implants • Miniaturization and
o Biochip transponders in farm Nanotechnology
animals has provoked the
o Automobiles with built-in sensors ability of smaller
o DNA analysis devices & other things to interact
wearables and connect within
• Kevin Ashton the “things” or
o Coined the term “Internet of “smart devices”
Things” on 1999 ▪ Thinking Things
o Father of the IoT • Embedded
• Lifecycle intelligence in
o Collect devices through
▪ Devices and Sensors are sensors has formed
collecting data everywhere the network
o Communication connection to the
▪ Sending data and events interne. It can make
through networks to some the “things” realizing
destination the intelligent
o Analysis control
▪ Creating information from • Application of IoT
the data o Building and Home automation
o Action o Manufacturing
▪ Taking action based on the o Medical and Healthcare systems
information and data o Media
• How IoT works o Environmental monitoring
o RFID o Infrastructure management
▪ To identify and track the o Energy management
data of things o Transportation
o Sensor o Better quality of life for elderly
▪ To collect and process the • Technological Challenges of IoT
data to detect the changes o Scalability
in the physical status of o Technological Standardization
things o Inter-operability
o Smart Tech o Discovery
▪ To enhance the power of o Software complexity
the network by developing o Data volumes and interpretation
and processing capabilities o Power Supply
• The Structure of IoT o Interaction and short-range
o Can be viewed as a gigantic communication
network consisting of networks of o Wireless communication
devices and computers o Fault tolerance
connected through a series of • Criticisms and Controversies of IoT
intermediate technologies where o Privacy
numerous technologies like o Security
RFIDs, wireless connection may o Autonomy and Control
act as enables of this connectivity o Social Control
▪ Tagging Things o Political Manipulation
• Real-time item o Design
traceability and o Environmental Impact
o Influences human moral decision
making
 TYPES OF MEDIA ▪ Inexpensive or expensive
▪ Limited reach
• PRINT MEDIA
o Consists of paper and ink MEDIA CONVERGENCE
o Reproduces in a printing process
• Co-existence of traditional and new
that is traditionally mechanical
media
o Newspapers / Magazines
• Co-existence of print media, broadcast
▪ Good for local advertising
media, the internet, mobile phone, etc.
▪ Short lead-time
▪ Cluttered • The ability to transform different kinds of
▪ Unselective to target media into digital code, which is then
market accessible by a range of devices thus
creating a digital communication
• BROADCAST MEDIA
environment
o Media such as radio and
television that reach target
audiences using airwaves as the
transmission medium
o Television
▪ Huge audience
▪ Sight and sound make it
very effective
▪ Expensive
▪ Somewhat selective
▪ Cluttered
o Radio
▪ Good for local or wide
appeal
▪ Short lead time
▪ Somewhat selective
o AIDA motto for design
▪ Attract attention
▪ Get their Interest
▪ Build Desire for product
▪ Provide a method for
Action
• NEW MEDIA
o Content organized and distributed
on digital platforms
o Out-of-Home
▪ Billboards, posters, etc.
▪ Large reach
▪ No selectivity
▪ Must be brief
o Direct-to-Home
▪ Junk, mail, telemarketing
▪ Can target or give to
everyone
▪ Can be costly, consumers
may ignore
o The Internet
▪ Can be inexpensive
▪ Reach is questionable
▪ Spam and pop-ups anger
consumers
o Specialty Advertising
▪ Brand on items (bags,
water bottles)
 MEDIA AND INFORMATION SOURCES 1. Serve cities and
towns of all types
Reliability of Information
iii. School libraries
• Information is reliable if it can be 1. Serve students from
verified and evaluated Kindergarten to
• Trustworthiness of the source grade 12
iv. Special libraries
Accuracy of Information 1. Are in specialized
• Refers to the closeness of the report to environments, such
the actual data as hospitals,
• Forecasts are said to be accurate if the corporations,
report is similar to the actual data museums, the
military, private
Value of Information business, and the
government
• Information is said to be of value if it
b. Digital Library
aids the user in making or improving
i. A collection of documents
decisions
in organized electronic
Authority of the Source form
c. Skills in accessing information
• Sources with an established expertise from libraries
on the subject matter are considered as i. The access tool to use
having sound authority on the subject ii. How the information being
Timeliness accessed may be
classified
• Reliability, accuracy, and value of iii. The depth of details
information may vary based on the time required
it was produced or acquired iv. More detailed information
might require membership
3. Internet
1. INDIGENOUS KNOWLEDGE a. First came about in February
a. Local knowledge 1958 in America
b. Owned, controlled, and managed b. JCR Licklider
by indigenous peoples i. Saw universal networking
c. Culturally appropriate information as a potential unifying
in the languages understood by revolution
the community c. Leonard Kleinrock
d. Utilizes indigenous materials and i. Published the first paper
resources, reflecting community on packet switching theory
needs and interests, visions and in July 1961, and the first
aspirations, and independent book on the subject in
from vested interest groups 1964
e. Characteristics d. Began to grow rapidly in the
i. Oral tradition of 1970s
communication e. Expanded further in the 1980s
ii. store information in f. ARPANET
memories i. Advanced Research
iii. information exchange is Projects Agency Network
face-to-face ii. Was the world’s first
iv. information are contained operational network
within the border of the iii. The predecessor of the
community global internet
2. LIBRARY iv. Developed by the U.S
a. For Major Types Department of Defense
i. Academic libraries g. Why is it used
1. Serve colleges and i. Talking to friends
universities ii. Online shopping
ii. Public libraries iii. Watching videos
 iv. Research intended to reach a
v. Downloading / listening to wide audience
music 2. Since around 1910
h. Disadvantages 3. College
i. Promotes violence and 4. Commercial
bad behavior within society 5. Community
ii. Can encourage negative 6. International
activities such as broadcasting
pornography and 7. Music
pedophilia 8. Pirate
iii. Stops children from going v. Television
out 1. Telecommunication
4. MASS MEDIA medium for
a. All media technologies used for transmitting and
mass communications receiving moving
b. Organizations which control these images
technologies 2. Since about 1950
c. Types of Mass Media 3. News
i. Print 4. Moves
1. Paper and ink 5. Situation comedy
2. Late 15th century 6. Sports events
3. Newspapers 7. Audience
4. Magazines participation
5. Classifieds 8. Music
6. Circulars 9. Reality-based show
7. Journals vi. Internet
8. Yellow pages 1. World Wide Web
9. Billboards (since about 1990)
10. Posters 2. Websites
11. Brochures 3. Forums
12. Catalogues 4. Internet telephony
ii. Recordings 5. Email
1. Use of storage 6. Streaming audio
media vii. Mobile phones
2. Late 19th century 1. Since about 2000
3. Gramophone 2. The first personal
records mass media
4. Magnetic tapes 3. Permanently caried
5. Cassettes 4. Always on
6. Cartridges 5. Built-in payment
7. CDs and DVDs mechanism
iii. Cinema 6. The most accurate
1. Film audience
a. Drama measurement
b. Comedy d. Power of Mass Media
c. Horror i. Key role in political power
d. Action ii. Shaping public perceptions
e. Fantasy on important issues
f. Crime iii. Shaping modern culture
g. Romance
2. Since around 1900
3. Cameras
4. Animation
5. Visual effects
iv. Radio
1. One-way
transmission over
radio waves