Analysis of The Influence of External and Internal
Analysis of The Influence of External and Internal
DOI https://doi.org/10.18551/rjoas.2017-06.05
ABSTRACT
This study aimed to analyze and explain the influence of external environmental factors on
internal environmental factors, along with the influence of external and internal environmental
factors on business performance. This research was an explanatory research, using the
questionnaire as the primary data and appointing the owners/managers of the enterprises as
the object of the research. The total sample of this research was 108 respondents of MSMEs
in the sector of food and beverage that were registered in the Office of Cooperatives, SMEs,
Industries, and Trades of Batu City. The data analysis of this research indicated that external
environmental factors had a positive and significant influence on internal environmental
factors. Similarly, external and internal environmental factors also had a positive and
significant influence on business performance.
KEY WORDS
External environmental factors, internal environmental factors, business, performance.
Micro Small and Medium Enterprises (MSMEs) have an important role in the national
economic development and growth in all countries, not only in developing countries but also
in developed countries. In addition to its contribution to gross domestic product (Tambunan
2008), MSMEs also play a role in employment, income making, and community economic
movement. In Indonesia, MSMEs have a significant role in national economic development.
MSMEs can be accessed as a rescuer in the national economic recovery because MSMEs
can survive and thrive in the storms of economic crisis since 1998 (Utami and Lantu, 2014).
The development of Micro Small and Medium Enterprises (MSMEs) in Indonesia is one
of the priorities in national economic development. This is because businesses become the
backbone of people’s economic system, which is to not only reduce the gap issues among
income groups and business actors, or intended for poverty alleviation and labor absorption
(employment). Moreover, its development is able to intensify the economic basis and give a
significant contribution to improving the regional economy and national economic resilience.
These conditions and facts are in line with the results of the small empirical research
conducted by Demirbag et al. (2006), indicating that the success of small and medium
enterprises has a direct impact on the economic development in both developed and
developing countries. Micro Small and Medium Enterprises (MSMEs) have the ability to
create cooperation with a minimum cost. They are pioneers in the world of innovation and
have a high flexibility that enables the businesses to meet the consumers’ needs.
The contribution of Micro Small and Medium Enterprises (MSMEs) to the national
economy can be seen from several aspects, including from the aspects of business units,
labor absorption (employment), and the contribution of Gross Domestic Product (GDP).
Based on the data published by the Ministry of Cooperatives and Small and Medium
Enterprises in 2013, the contribution of MSMEs reached 57.895.721 or 99.99% of the total
number of business units. If reviewed from the aspect of labor absorption (employment), the
contribution of MSMEs in 2013 amounted to 114,144,082 people or approximately 96.99%.
Meanwhile, the contribution of Gross Domestic Product (GDP) in 2013 amounted to
5,440,007.9 billion or 60.34%. The data suggest that the MSMEs sector is one of the
important pillars of the national economy.
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Despite having a very important role in the economy of Indonesia, Micro Small and
Medium Enterprises (MSMEs) still face various external and internal issues such as: complex
legal and regulatory constraints, lack of access to external financing, low human resource
capacity, lack of management skills and training, and low technological capacity. This is in
line with the opinion of Urata (2000), stating that the problems faced by small businesses can
be grouped into two, namely financial and nonfinancial problems (business management).
The financial problems include (1) lack of compatibility (mismatch) between available funds
and the funds which can be accessed by small businesses; (2) the absence of a systematic
approach to funding small businesses; (3) high transaction costs, caused by complicated
credit procedures that take a lot of time while the amount of credit disbursed is very small; (4)
lack of funds access to formal fund sources, either caused by the absence of banks in
remote areas or the inadequate information; (5) high interest on loans for investment and
working capital; (6) the large number of small businesses that have not been bankable, either
due to the lack of transparent financial management or lack of managerial and financial
capabilities. In another side, the non-financial problems (business management) include: (1)
lack of knowledge of production technology and quality control, caused by the lack of
opportunities to follow technological developments and lack of education and training; (2)
lack of marketing knowledge, caused by the limited information on market that small
businesses can reach, and limited number of small businesses that can provide
products/services in accordance with market demands; (3) limitations and lack of skilled and
creative human resources; and (4) lack of small businesses' understanding of accounting
and finance.
Based on the problems stated above, MSMEs should be ready and prepared in
capturing every opportunity as well as develop it optimally. If viewed from the existing
perspective, the business opportunities must certainly be supported with a good performance
by companies. Glencey (1998) defined that a performance refers to the level of achievement
or attainment of a company within a certain period. The performance of a company is highly
crucial for the development of the company. The company’s goal is to maximize the value of
the company reflected in various performance measures. The performance of a small
business can be seen from the profitability and growth of the level of sales.
Jauch and Glueck (1998) explained that performance is the level of achievement or
attainment of a company within a certain period. A company’s performance is very influential
on the development of the company. The company objectives, including: to remain standing
or exist (survive), to gain profit (benefit), and to be able to develop or grow (growth), can be
achieved if the company has a good performance. The performance of a company can be
seen from the level of sales, profit levels, payback (return on capital), turnover rates, and
market share achieved. One of the factors that must be implemented before formulating the
goals and strategies applied in a company is environmental analysis and diagnosis. It is
difficult for corporate leaders to know the problems faced until it can eventually lead to
ineffective strategy formulation.
An effective planning serves to anticipate the negative things occurring or try to lead
the environment to a favorable direction. The environmental analysis carried out commonly
includes two things: the analysis of the external environment producing the images of
opportunity and threat that will be faced by a company and the analysis of the internal
environment creating the images of strength and weakness owned by a company. There are
many factors affecting the achievement of a small company, including internal and external
environmental factors. The success of the company depends on the company capability to
manage these two factors through the analysis of environmental factors as well as the
formation and implementation of business strategy. Internal challenges for MSMEs,
especially in its development, cover a broad aspect of improving the quality of human
resources, organizational-technological management capabilities, entrepreneurial
competence, wider access to capital, transparent market information, other production input
factors, and a healthy business climate that support innovation, entrepreneurship, business
practice and fair competition. The increased value of entrepreneurship, marketing, and
technological skills, as well as financial management will certainly improve the achievement
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or performance of the business. Similarly, the success of external factors, including social
networks, legality, government support, coaching, technology, and access to information will
be achieved if there is a correspondence between external and internal factors through the
application of appropriate means.
Based on the background and previous studies, the researcher has been interested
and intended to examine the influence of external and internal environmental factors on
business performance. This research was conducted on food and beverage MSMEs located
in Batu City. The purpose of this study was to analyze and explain what factors that might
affect business performance and what the impacts are given from the influence of external
and internal environmental factors on business performance.
THEORETICAL REVIEW
Definitions and Characteristics of MSMEs. Law No.20 of 2008 on Micro Small and
Medium Enterprises has provided a clear definition of each business. It is written in the Act
about who will carry out the business, capital limitations, and annual sales results. It is also
explained that a micro business refers to a productive business conducted by an individual
and/or business entity (enterprises) in accordance with the criteria of micro business as
regulated in the Law. In contrast, small businesses are stand-alone economic enterprises,
not a subsidiaries or branches of medium-sized or large-scale business, done by an
individual and/or business entity. Furthermore, medium-sized businesses are independent
economic enterprises, not subsidiaries or branches of companies and not cooperating with
small or large business entities with the total assets and turnovers as stipulated in the Law.
Micro Small and Medium Enterprises (MSMEs) are business units that continue to develop
until now. According to Law No.20 of 2008, Micro Small and Medium Enterprises (MSMEs)
aim to grow and expand its businesses in order to build a national economy based on a just
economic democracy. In Indonesia, there are different views on the definition of MSMEs
based on different perspectives such as the amount of assets/capital or the number of
employees. Based on Law No.20 of 2008 and the Central Bureau of Statistics (BPS), the
characteristics of MSMEs can be summed up as follows:
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groups, and the communities surrounding the company. This is in line with the views of
Pearce and Robinson (2014) and David (2009), stating that external environment is factors
beyond the control of a company that may affect the success of the company. Furthermore,
the results of the research conducted by Alkali and Isa (2012) indicated that external
environmental factors consist of access to capital and government supports, which have a
positive and significant influence on company performance. This suggests that access to
capital is highly important in running and developing business along with its impact on
company performance. In order to achieve the goals of a business, a company needs capital
to finance the business well. The statement is in accordance with the research results of
Bouazza et al. (2015), stating that some factors, including unhealthy competition of the
informal sectors; complicated procedures and bureaucracy; burdensome laws, policies and
regulation; inefficient tax systems; lack of access to external financing; and low human
resource capacity are the main external environmental factors, consisting of economic,
political, technological, and socio-cultural factors, have a positive and significant effect on
organizational performance.
Internal Environment. Pearce and Robinson (2014) argued that the experiences of
large and small companies show that an in-depth environmental understanding and internal
company assessment are very crucial in developing a company’s success. Considering that
the internal environment encompasses various aspects within a company, the analysis of the
internal environment should consider the strengths that laid the foundations for corporate
strategy. Wheelen and Hunger (2001) divided the internal environment into three important
categories: 1) structures – the way in which a company is organized in terms of
communication, authority, and workflow; 2) cultures – the pattern of beliefs, expectations,
and values shared with the members of an organization in which organizational norms
specifically conjure up and define the acceptable behaviors of the members of top managers
to operational employees; and 3) resources – the assets in the form of raw materials for
production process of goods/services contained in the organization of the company. In
another side, David (2009) divided the internal forces into six important categories, consisting
of the functions of management, marketing, financial/accounting, production and operation,
research and development, and management information system. If the various things in the
internal environment are done well, it will be very potential that the success of a strategy can
be achieved as desired by the company (Pearce and Robinson, 2014).
Duncan (1972) and Williams (2009) in Abolaji and Oni (2015) stated that the internal
environment of an organization consists of factors related to the firm that influences its ability
to achieve the stated objectives, and develop as well as implement feasible plans, which
consequently contribute to its performance. The internal environment can also be described
as internally controlled forces operating within the organization itself that has a direct impact
on organizational performance. This includes financial resources, information and
knowledge, corporate capabilities, incentives, organizational demographics such as the size
of inter-institutional relationship, corporate objectives, and employee skills (Freeman and
Reid, 2006 in Abolaji and Oni, 2015). Meanwhile, the research results of Bouazza et al.
(2015) indicated that entrepreneurial characteristics, low managerial skills, lack of marketing
skills, and low technological capacity are the major environmental factors affecting the
growth of SMEs in Algeria.
Business Performance. Jauch dan Glueck (1988) described that performance refers to
the level of achievement or attainment of a company within a certain period. The
performance of a company is crucial in the development of the company. The objectives of a
company, including: to remain standing or exist (survive), to gain profit (benefit), and to be
able to develop or grow (growth), can be achieved if the company has a good performance.
The performance of a company can be seen from the level of sales, profit levels, payback
(return on capital), turnover rates, and market share achieved.
Researchers have proposed the sales growth, employment growth, income growth,
and market share growth as the most important measurement of small enterprises
performance (Kim and Choi, 1994; 1996; Luo, 1999; Miles et al. 2000; Hadjimanolis 2000).
This is also based on an argument stating that growth is a more appropriate and accessible
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This study actually was aimed to explain the external and internal environmental
factors influencing the success and performance of companies, particularly Micro Small and
Medium Enterprises. Both external and internal environmental factors can directly affect the
performance or success of businesses, and indirectly affect the success of Micro Small and
Medium Enterprises (MSMEs).
Based on the theoretical review and the adjustment with the Micro Small and Medium
Enterprises examined, this research used the variable of internal environment factors,
including: entrepreneurship characteristic factor, management capacity, marketing skill, and
technology capacity. Meanwhile, the external environmental factors include legal and
regulatory framework, access to external financing, and human resource capacity. These
factors are considered relevant in conducting the study on Micro Small and Medium
Enterprises (MSMEs) in Batu City.
H H
External Internal
Environmental Environmental Business
Factors Factors Performance
H
Based on Figure 1, the statements of hypothesis used in this research are as follows:
H1: External Environmental Factors have a significant effect on Internal Environmental
Factors;
H2: External Environmental Factors have a significant effect on Business Performance;
H3: Internal Environmental Factors have a significant effect on Business Performance.
METHODS OF RESEARCH
The type of this research was explanatory with quantitative approach. The number of
samples examined was 108 MSMEs in the field of food and beverage in Batu City, Jawa
Timur (East Java) Province, Indonesia, by having the owners/managers as the target
respondents. The source of data obtained in conducting this research derived from primary
and secondary data. The primary data were directly obtained based on the respondents’
answers on the questionnaires distributed to the MSMEs examined. The measurements
were made using Likert Scale, in which the respondents’ answers of each statement were
given a score of 5 (for the highest value) up to 1 (for the lowest value). The questionnaires
obtained from the overall food and beverage MSMEs have been met and adjusted with the
needs of the research, thus it was feasible to be forwarded to the stage of data analysis.
The technique of data analysis used in this research was Partial Least Square (PLS)
with the analysis tool of SmartPLS 3.0. The data analysis with PLS consists of two stages:
evaluation of measurement model (outer model) and evaluation of structural model (inner
model).The outer model evaluation consists of three criteria, namely convergence validity,
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Based on the Table 2, it can be seen that the outer model had met the criterion of good
discriminant validity with the AVE value above 0.5 and the construct was declared reliable
because it had complied the value of composite reliability and cronbach alpha above 0.70.
Moreover, the inner model or structural model testing was performed to see the
relationship between the construct of significance value and R-square of the research model.
The structural model was evaluated by using R-square for the dependent construct of t-test
as well as the significance of the structural path parameter coefficients.
The testing on the structural model was done by knowing the R-square, which is the
goodness-fit model testing.
Table 3 – R-Square
Variable R Square
X2 0.4265
Y 0.6046
Source: PLS, 2017.
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Based on the table above, the value of R-square for Internal Environmental Factors
was 0.4265. The R-square value indicated that 42.65% of Internal Environmental Factors
variable (X2) could be influenced by internal environmental factors (X1). And the rest of
57.35% was influenced by other variables out of what was examined. The R-square value on
Business Performance of 0.6046 showed that Business Performance variable (Y) was
influenced by External Environmental Factors (X1) and Internal Environmental Factors (X2)
(60.46%), while the rest of 39.54% was influenced by other variables out of what was
examined.
Evaluation of PLS model was done with Q2 predictive relevance used to measure how
good the value of observation produced by the model and also its parameter estimation.
The value of Q2 predictive relevance can be obtained by this equality:
2 2 2
Value of Q = 1 – (1 – R ) x (1 – R )
2
Q = 1 – (1 – 0.4265) x (1 – 0.6046)
2
Q = 1 – 0.02267
2
Q = 0.7732
Based on the calculation, the model has a predictive relevance because the value of Q2
obtained was > 0, that was 0.7732 and it belongs to strong category (Ghozali, 2011).
In PLS, the statistical testing of each relationship hypothesized was done by using
simulation. In this case, a method of bootstrap was performed on the sample. The testing
with bootstrap method was intended to minimize the abnormalization problem of the data
research. The results of the testing with bootstrapping of the PLS analysis is as follows:
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also reinforced by the results of previous research, stating that a good external environment
will positively influence the internal environment and the results will have an impact on the
business performance improvement (Minzu, 2010). Similarly, the results found by Wilkinson
(2002) and Bouazza, et al. (2015) suggested that external environmental factors have an
effect on internal environmental factors and also on the growth and performance of SMEs.
That is, if the external and internal environmental factors can be utilized and managed
optimally, it will be an opportunity for MSMEs to develop the business and eventually result in
a success that is the improved performance of the business itself.
Effect of External Environmental Factors on Business Performance. The results of the
statistical test with SmartPLS which examined the relation between external environment
factor to business performance showed that the path coefficient test was 0.2398 and
t-statistic was equal to 2,8128 which was bigger than t-table (1,960) and significant or
p ≤ 0,05%. These results indicated that external environmental factors had a significant
positive effect on business performance. That is, the better the external environment is, the
better the business performance will be. It shows that MSMEs Food and Beverage in Batu
City have an external environment that supports the business performance. The greater
support from the government in the form of regulation/pro-business policy could make the
access to external funding (in this case, the easiness in obtaining capital from financial
institution/banks and capacity of skilled human resources) have an impact on the
improvement of Food and Beverage business performance in Batu City. The results of this
research support the previous studies, showing that external environmental factors affect
business performance (Banham, 2010; Alkali & Isa, 2012; Bouazza, et al., 2015; and Kraja &
Osmani, 2015).
Effect of Internal Environmental Factors on Business Performance. The results of the
third hypothesis test regarding the influence of the internal environmental factors on business
performance showed that the path coefficient of 0.5994 and the t-statistics of 6.7187 were
greater than t-table (1,960) and significant or p ≤ 0.05%. These results indicated that internal
environmental factors had a significant positive effect on business performance. It showed
that MSMEs Food and Beverage in Batu City had a good internal environment in supporting
business performance. Therefore, the better the owners/managers of the businesses
execute the management capacity, the product promoting, and the utilization and use of
technology in improving production efficiency, the more positive the impact on the
improvement of Food and Beverage business performance in Batu City will be. The results of
this study are in line with the results of the previous studies, revealing that internal
environmental factors have a positive and significant influence on business performance
(Sidika, 2012; Aylin, et al. 2013; and Kraja & Osmani, 2015; Abolaji and Oni, 2015; Bouazza
et Al., 2015). The results indicate that internal environmental factors can improve business
performance.
Research Limitations. The researcher realizes that, in the implementation of this
research, there are some obstacles and limitations, including:
The data used in this research were the data obtained from the owners/managers of
food and beverage MSMEs, in which the respondents' answers considered appropriate with
the respondents’ measures possibly have not yet reflected the variables that have not been
studied. Nevertheless, the researcher had tried to give the appropriate statements and made
it easier for the respondents to understand them, so that the best answers to reflect the
variables studied (external environmental factors, internal environment factors, and business
performance) could be achieved.
This research took only one type of sectors of Micro Small and Medium Enterprises
namely sector of food and beverage business, so the generalization result of this research is
limited.
The lack of theoretical review or reference of previous studies related to the effect of
external environment factors on internal environment factors of MSMEs has made the
researcher difficult to relate the results of this research with the previous studies.
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The conclusions that can be drawn from the results of the analysis and discussion in
the previous section, as well as the relevance to the research objectives, are as follows:
1. The results of the analysis indicate that external environmental factors have a
positive significant effect on internal environmental factors on MSMEs of Food and Beverage
in Batu City. Legal and regulatory framework, access to external funding, and human
resource capacity are the factors of the external environment found to have a significant
influence on internal environmental factors.
2. The external environmental factors have a significant and positive influence on the
business performance of Food and Beverage MSMEs in Batu City. The factors found to
affect the business performance include the legal and regulatory framework, access to
external funding, and human resource capacity. The better the management of external
environmental factors is, the greater level of business performance of Food and Beverage in
Batu City will be.
3. The results of the analysis indicate that the internal environmental factors positively
and significantly affect the business performance in MSMEs of Food and Beverage in Batu
City. The entrepreneur characteristics, management capacity, marketing skills and
technological capacity are the factors of internal environment that are found to have a
significant effect on the business performance.
Based on the conclusion section, here are some suggestions expected to be carried
out for both practical interests and further research development:
1. For the government, the determined regulations should be directed to policies that
are pro-business of Micro Small and Medium Enterprises (MSMEs). The facilities and
mediation conducted by the government in providing convenience to entrepreneurs should
be focused on the ease of access to finance/capital resources, technical and managerial
training, ease of business license attainment, availability of business centers/locations and
market information.
2. For owners or managers of Micro Small and Medium Enterprises (MSMEs), they
need to increase the competence of entrepreneurship in order to be able to face competition.
With a maximum competence, it is expected that MSMEs can achieve better performance so
that they can still exist in any environmental conditions.
3. For further researchers, it is expected that the future studies can be done with a
developed model, by adding other variables that can influence the performance of food and
beverage MSMEs, as well as examine different objects.
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