Rating Scale
DEFINITION-
1) A Rating scale is a set of categories designed to
elicit information about a quantitative attribute.
2) According to Barr,et.al- “Rating is a term applied
to expression ог judgment regarding some
situation, object or character. Rating techniques
are devices by which such judgments may be
quantified.”
Itemised Rating Scales
Scaling Techniques
• Comperative scale
• Non competitive scale
Non competitive scale
Non-comparative scales include several types of
non-continuous scales. Likert Scales ask customers
to read a statement and then indicate that they
agree/disagree. A semantic differential scale is very
similar, but instead of agree/disagree, the semantic
scale uses polar opposite adjectives like hot/cold or
wet/dry.
Classification of Non-Competitive Scale
Continuous Rating Scales
Itemized Rating Scales
Purpose:
A non-competitive scale is often used to measure
individual performance or characteristics without
directly comparing them to others. This approach
allows for a more subjective evaluation, focusing
on personal growth and development rather than
ranking against peers. It can be beneficial in
settings where collaboration and individual
improvement are prioritized over competition.
Non-competitive scales utilization :
• Performance Appraisals:
Providing constructive feedback on an
individual’s strengths and areas for improvement
without creating a competitive environment.
• Education:
Assessing students based on their personal
progress rather than ranking them against
classmates, fostering a more supportive
learning environment.
• Employee Development:
Supporting professional growth by
emphasizing skill development and personal
achievements rather than comparison to co-
workers.
• Team Building:
Encouraging collaboration and cooperation
within teams, as members focus on individual
contributions rather than competing against
each other.
• Creativity and Innovation:
Encouraging employees or students to explore
their creative potential without the pressure of
being compared to other.
Itemized Rating Scales
An itemized scale refers to a method of
measurement or evaluation in which each specific
aspect or item being assessed is individually
identified and rated. Instead of providing a single
overall score, an itemized scale allows for a
detailed assessment of different components or
criteria. This approach is often used in surveys,
questionnaires, or evaluations to gather specific
feedback on various elements within a given
context.
Types of Itemized Rating Scale :
• Likert
• Semantic Differential
• Stapel
Staple scale
+5 +5
+4 +4
+3. +3
+2. +2
+1. +1
Poor service high quality
-1. -1
-2. -2
-3. -3
-4. -4
-5. -5
What is a Stapel Scale?
Stapel scale is defined as a rating scale that is close-ended with a single
adjective (unipolar), developed to gather respondent insights about a
particular subject or event. The survey question is comprised of an even
number of response options without a neutral point.
Select a plus number for words that you think describe the store accurately.
The more Accurately you think the work describes the store, the larger the
plus number you should choose. Select a minus number for words you think
do not describe the store accurately. The less accurately you think the word
describes the store, the larger the minus number you should choose,
therefore, you can select any number from +3 for words that you think are
very accurate all the way to -3 for words that you think are very inaccurate
Example:
These options can range from any scales like +2 to -2 or +5 to -5 or even
+10 to -10 and they are purely dependent on the nature of the study and the
required outcome, all without a neutral point. The stapel scale can be
indicated as standalone questions or even as a matrix question type where
each line item is one unique adjective.
+3
+2
+1
Wide Selection
-1
-2
-3
Purpose
The use of staple scale question in a survey is understanding the
competency level of a respondent’s supervisor on the basis of some basic
skills. This question helps the surveyor understand if the top management of
the company is fit to be in the role or not or if they could get to a certain
level with training.
Characteristics of Stapel Scale
There are three characteristics of staple scale.
Agreement and Disagreement
Accurately describes the object and a negative score is the
exact opposite; the statement is incorrect. Higher up the
rating scale indicates a higher acceptance with the single
adjective and a lower negative score indicates the
disagreement with the adjective.
Data Analysis
The data collected in a stapel scale survey is treated as an
interval and it can be analyzed in the same way as the data
collected by using a semantic differential survey type. The
results in both question types are similar.
No Need of Bipolarity
Due to the nature of the question, one adjective and the
subsequent rating is adequate to collect feedback about a
certain adjective. This question type is used when there is
difficulty in finding out bipolar adjectives or there is difficulty
in pre-testing of adjectives to ensure their true bipolarity.
Utilization.
Stapel scale surveys are generally used in customer-
satisfaction surveys due to the nature of the questions asked
and the numerical data collected. The researcher or the
organization conducting survey uses stapel scale questions
to rate each parameter of their product or service
individually. This provides a complete snapshot of aspects
and is important in understanding if their business is doing
well and what is not.
Advantages of using a Stapel Scale
The stapel scale survey has many advantages. Some of
them are:
Easy to understand and respond to: A stapel scale
question is easy to understand and respond to as there is a
+ and – rating system for each adjective in the stapel scale
survey. This makes it very easy for each survey respondent
to understand and to reply to.
Measures both the direction and the intensity
of attitudes simultaneously: Since the stapel scale
question looks to measure each objective separately, there
is a deeper rooted clarity on the direction and intensity of
each objective separately. The “how positive” or “how
negative” throws light on the degree of each objective in the
mind of the respondent.
Staple scale Testing
1. How much do you like your teacher's
lessons?
Circle one: 😊 (a lot) 😃 (a little) 😐 (not sure)
2. Draw a happy face if you understand
what your teacher teaches, a sad face if
you don't.
3. On a scale from 1 to 3, how fun are
the activities in our class? Draw smiley
faces to show your answer.
4.Use colors to show how much you enjoy
the stories we read:
lots of colors (really like) or few colors (not so
much).
5. Draw a line from your feeling to the
emoji that matches:
😄 (happy), 😐 (okay), 😢 (sad).
6. How often do you ask questions in
class?
Circle one: Always, Sometimes, Never.
7. Draw stars to rate how good you are
at the things we learn:
★ (very good), ☆ (okay), ✘ (need more practice).
8. Circle the smiley face that shows how
you feel when it's time for a test:
😊 (happy), 😐 (neutral), 😢 (sad).
9. Show with emojis how you feel about your
friends in the class:
😃 (happy), 😐 (okay), 😢 (sad).
10. Draw a thumbs up if you enjoy coming to
school or a thumbs down if you don't.
https://www.questionpro.com/blog/stapel-
scale/#:~:text=What%20is%20a%20Stapel
%20Scale,options%20without%20a
%20neutral%20point.
