STI ACADEMIC CENTER ORTIGAS-CAINTA

Ortigas Ave. Extension, Cainta, Rizal

In partial fulfillment of the Requirements in

The Entrepreneurial Mind

Task Performance:

CHAPTER II: Business Model Canvas

Members:

Agunod, Avon T.

Cabang, Lady Lara

Galve, Darlene Claire

Hermosa, Alona Marie

Perpetua, Franzes Alexen

Mr. Abner Ilao

Instructor

October 2023
 BUSINESS NAME: Taste and Fun Catering

1. Menu planning and design. 1. Consultative sales.

2. Grocery purchasing. 1. High-quality 1. Individuals
1. Suppliers of fresh 2. Personal attention
ingredients and organizing private
3. Prototyping and testing new to customer’s needs.
and organic delicious meals. events.
dishes.
ingredients.
3. Customer service.
4. Food preparation and 2. Flexible menu 2. Event planning
2. Large event assembly.
options. firms.
venues. 5. Delivery services.
3. Customizable 3. Event venues.
3. Event meals.
planning/Coordinati
ng firms. 1. Direct sales through
website or phone.
4. Marketing firms 1. Kitchen equipment and tools.
2. Referrals from event
2. Cooking ingredients and supplies.
planning firms.
3. Packaging materials and boxes.
3. Referrals from event
4. Transportation vehicles. venues.

1. Food costs. 1. Sales of prepared meals.

2. Equipment and supplies. 2. Delivery services

3. Transportation costs

4. Labor costs

5. Marketing and advertising costs.

KEY PARTNERS

Having a key partnership with the right vendors is essential for a successful catering business. This can include suppliers of
fresh and organic ingredients, large event venues, event planning/coordinating firms, and marketing firms. Below is a list of
the key partnerships needed:

 Suppliers of fresh and organic ingredients- to ensure high-quality dishes and reasonable prices.
 Large event venues- to provide access to potential customers and to provide spaces to cater events.
 Event planning/coordinating firms- to lean on for advice and assistance with event planning.
 Marketing firms- to market the catering business and reach out to more customers.

KEY ACTIVITIES

The activities related to the catering business model involve a variety of processes that ensure the delivery of quality
services. These activities are listed as follows:
  Menu planning and design: this process involves researching and creating menus for clients, with an aim to ensure
that their dietary and other needs are met. It is also important to consider the type of event, number of guests and
guest preferences.
 Grocery purchasing: this process involves procuring the necessary ingredients, such as produce, meat, and other
items, to use during food preparation.
 Prototyping and testing new dishes: this step help to create a proof-of-concept for different dishes and recipes,
which can then be reviewed and tweaked.
 Food preparation and assembly: this stage is where all the ingredients gathered are prepared and assembled into
the finished dishes.
 Delivery services: this is where the finished dishes are then transported to the venue, where the event is being
held.

KEY RESOURCES

Kitchen equipment and tools are essential to the successful operation of any catering business. These include a variety of
items such as refrigerators, freezers, ovens, stoves, chopping boards and knives, blenders, mixers and food processors,
along with utensils, measuring equipment, and other kitchen appliances. Ensuring these are all of high quality and
functioning correctly will ensure the smooth running of operations.

Cooking ingredients and supplies are also essential for any catering business. This includes items like fresh fruit and
vegetables, meats, dairy products, grains, and spices, as well as non-food items such as aluminum foil, cling film, and other
necessary materials. Stock control is essential to ensure costs are kept in line with the budget.

Packaging materials and boxes are important to keep food safe, presentable, and to make it convenient for customers to
take away. Items such as carry boxes, ice packs and dividers, as well as cutlery, napkins, and specialized packaging products,
will all be necessary.

Transportation vehicles are an essential component of the catering business. Delivery vehicles will be required to transport
large amounts of food and supplies. It is important to ensure these vehicles are capable of carrying the weight of goods, are
regularly maintained, and are roadworthy.

VALUE PROPOSITIONS

Our catering business offers unique and flexible value propositions that will best meet the needs of our clients. Our value
propositions includes:

 High-quality ingredients and delicious meals: our ingredients and meals are prepared with the utmost care and
attention to detail. We use the freshest and highest-quality ingredients, and all of our dishes are cooked from
scratch.
 Flexible menu options, including vegetarian options: we offer a wide variety of menu options, including vegetarian
and vegan options, so all of our customers can find something that suits their tastes.
 Customizable meals: we understand that everyone has different dietary and culinary needs. We offer custom meal
options to accommodate all of our customers’ needs and preferences.
CUSTOMER RELATIONSHIPS

Consultative sales

A crucial component of successful catering businesses is having staff members that are knowledgeable in customer service
and are capable of developing ongoing relationships with clients. Through consultative sales, catering businesses can
provide customers with tailored solutions to their catering needs while gaining insight into potential customer needs.

Personal Attention to Customers’ needs

Providing customers with specialized personal attention helps build trust between prospective and existing clients. Staff
members should be trained to recognize customer needs and develop a personal connection with them. This helps the
catering business better understand their customer’s needs, which will enable them to create tailored solutions.

Customer Service

Providing customers with a reliable customer service experience for all their catering needs is paramount for businesses in
this industry. Customer service staff should be trained to be responsive, understanding, and accommodating in order to
build strong customer relations.

 Responsive inquiries
 Prompt follow-up support
 Dedicated customer account managers

CHANNELS

 Direct sales through website, phone, email and other digital tools.
 Referrals from event planning firms, event venues, wedding planners, etc.
 Word of mouth marketing through existing customers who are satisfied with the service.
 Print advertising through local event magazines, newspapers and radio broadcasts.
 Social media marketing through online channels such as Twitter, Facebook, Instagram etc.

CUSTOMER SEGMENTS

The customer segments for the catering business model include:

 Individuals organizing private events

 Event planning firms
 Event venues

These customer segments will form the basis for marketing, pricing and delivery strategies.

COST STRUCTURE

 Food costs- this includes purchases of ingredients and food products needed to create the dishes, as well as
associated costs such as packaging, delivery and storage.
 Equipment and supplies- this covers all the necessary equipment and supplies that your catering company will need
to prepare and serve food. This includes items such as tables, chairs, cutlery, utensils, serving dishes, tablecloths,
pots, pans and other items.
  Transportation costs- this covers the costs of transporting the foods and equipment to the catering venue. This
could include the costs for fuel, vehicle rental or other transport costs.
 Labor costs- this covers the costs for employees that are necessary for your catering company, such as chefs, wait
staff and kitchen hands.
 Marketing and advertising costs- this covers the costs associated with promoting your catering business, such as
advertising, publicity, promotional materials and websites.

REVENUE STREAMS

 Sales of prepared meals: this revenue stream consists of the sales of ready-to-eat meals. The meals can either be
pre-packaged or freshly prepared in the kitchen and can include anything from gourmet dinners to simple salad
dishes. The pricing of ready-to-eat meals depends on a variety of factors, such as the ingredients used, the
preparation time, and the number of servings.

 Delivery services: delivery services are an important part of a catering business and allow for customers to receive
their meals quickly and conveniently. Delivery service fees vary depending on the distance and time of delivery, as
well as any additional fees such as packaging and handling.