Chapter 1
Why is B2B ecommerce so essential and successful?
- Easier to implement than B2C.
- Volume and value of transaction is huge.
- Provide efficient and effective business transaction.
Which EC business model should I choose?
- Learn from successes and failures of others.
How can we exploit social commerce?
- Start their own social networks.
- Advertising and have feedbacks.
- Discounts, customer services and conduct market research.
What are the top challenges of EC today?
- Security, backend integration, AI, data warehousing, mining and scalability.
- Content creation, distribution and budgets.
Chapter 2
Should we use auctions for selling?
- Auctions do have some limitations, and forward auctions may create conflicts with
other distribution
channels. If a company decides to use auctions, it needs to select auction
mechanisms and determine a pricing strategy.
These decisions determine the success of the auctions and the ability to attract
and retain visitors on the selling site.
Auctions also require support services.
Should we barter?
- It is interesting strategy, especially for companies that lack cash, need speical
material or machinery, and have surplus
resources. However, the valuation of what is bought or sold may be hard to
determine, and the tax implications in some countries
are not clear.
How do we select merchant software?
- Small businesses should consider offers from Yahoo or eBay since the software is
combined with hosting
and offers exposure to the vendor-managed e-market. The functionalities of the
software as well as the ease
of building webstores need to be examined.
How can we use facebook and other social networks in our business?
- Use for marketing and advertising
- Any progressive organization should examine and experiment with social
networking.
what is B2B?
business to business
what is B2C?
business to consumers
what is B2E?
business to employees
what is B2G?
business to government
what is C2B?
consumers to business
what is C2C?
consumers to consumers
what is G2B?
government to business
what is G2C?
government to consumers
what is G2G?
government to government
what is G2E?
government to employees
- etailing business models
1. direct marketing by mail-order companies
- it takes place without physical stores, it take orders directly from consumers.
2. direct sales by manufacturers and make-to-order
- many manufacturers are selling directly to customers. Examples like Dell and HP
and other computer manufacturers
use this method.
3. Virtual(Pure-Play) E-Tailers
- they are comapanies with direct online sales that do not need a physical store,
example like Amazon. Advantage is they
have low fixed costs. However, one drawback can be a lack of an efficent order
fulfilment.
4. Click-and-Mortar Retailers and multi-channelling
- Click-and-Mortar retailer is a combination of both traditional retailer and a
webstore, like fairprice.
- Brick-and-Mortar retailer conducts business exclusively in the physical world.
some sellers also might operate a
traditional mail-order business, example like warehouse or retail shops.
5. Retailing in online malls.
- Referring directories contains a directory organized by product type. Banner ads
at the mall site advertise
the products or vendors. When user click on the product or specific store, it will
transfer them to the webstore of
the seller where they can complete the transaction.
6. Malls with shared services
- consumers can find a product, order and pay for it, and arrange for shipment. The
hosting mall provides this services.
ideally, customers would like to go to different stores in the mall using one
shopping cart and pay once. Example like shopee.
7. B2c social shopping
- Flash deals, online group buy.
- Personalized event shopping like wedding, black Friday.
How dropshipping works?
1. The e-tailers(seller) will find a product and supplier to buy from.
2. E-Tailers will advertise the product on it's website or a popular website like
ebay.
3. A buyer will find the product in a search.
4. The buyer will order the product and pay for it.
5. E-tailers will transfer the order to a wholesaler, manufacturers, or a
dropshipping vendor(the supplier)
and pays for the wholesale price.
6. The supplier acquires, packs and ship to the buyer.
Concepts, characteristics, models of B2B ecommerce
- Basic types of B2B e-marketplaces and services.
- One to many and many to one.
Private e-marketplaces - owned and operated by single company.
- Either sell-side or buy-side
- Sell-side - sell either standard or customized products to B2C or
B2B(one-to-many)
- Buy-side - buy from potential suppliers, B2B(many-to-one).
- Public e-marketplaces
- Often owned by third parties (not seller or buyer) or by a small
group of buying or selling companies and they serve
many sellers and many buyers.
- Open to public, sometimes regulated by government.
- Many-to-many:public exchanges (or e-marketplaces)
- Exchanges (trading communities or trading exchanges)
- Public e-marketplaces
- Supply chain improvers and collaborative commerce
- B2B initiatives need to be examined in light of other supply chain
activities such as procurement of raw materials,
fulfilling orders, shipments, and logistics. Example, Liz Claiborne, Inc.
(retail fashion company) digitized it's entire
supply chain, reaping substantial results.
- collaboration
- businesses deal with other businesses for purposes beyong just
selling or buying.
Service industries online in B2B
- Travel and hospitality services
- Real estate
- Financial services
- Banking and online financing
Benefits and limitations of B2B
S = seller, B = buyer, J = joint
(S)
1. Creates new sales opportunities
2. Decreases the time and cost of managing customer accounts
3. Reduces marketing and sale costs.
(B)
1. Provides for efficient customer service
2. Makes product configuration easier
3. Helps equalize small enterprises
(J)
1. Eliminates paper and reduces administrative costs
2. Reduces errors and improves quality of service
3. Reduces inventory levels and costs
Challenges
- Difficult to maintain security and privacy of information on public mobile
netoworks
- For many citizen, mobile devices are too small or complex to use.
Mobile commerce: concepts, landscape, attributes, drivers, applications, and
benefits.
- basic concepts, magnitude and landscape
- Mobile commerce
- conduct e-commerce using mobile devices and wireless netowork
- E.g. pay taxes on iphone
- mobile and social: A powerful Ec combi
- this combination will shape the future of e-commerce and could be
it's major facilitator in the future
- attributes of m-commerce
- Ubiquity
- means being everywhere, especially at the same time. It is
facilitated by wireless computing.
- given that WIFI access is available in more and more places,
and that about half of the mobile phones are smartphones,
we have easier ubiquity.
- convenience and capabilities
- having a mobile device increases the convenience of communication.
The functionality and usability of mobile
devices are increasing, while their physical size remains small
and cost is affordable. unlike traditional
computers, mobile phones connect to t he internet almost
instantly.
- interactivity
- fast and easy interactions (e.g. twitter, tablets and smartphones)
- Localization
- knowing where a user is located in real time provides opportunity to
offer relevant mobile advertisements.
coupons and other services.
