11/12

Empowerment
Technologies
Quarter 1 – Module 1:
ICT in the Context of
Global
Communication

1
 LESSON 1: What is Information and Communications
Technology?

Information and Communications Technology (ICT) often deals with

the use of different technologies such as mobile phones, telephones, computer,
Internet, and other devices, as well as software and applications to locate, save, send,
and manipulate information. Empowering ICT is important for its innovative uses
impacts our daily lives. It has affected our ways of communicating, made our lives
more convenient, and assisted countries towards their modernization plans. Thus,
there is a need to create a foundation of understanding in the world of ICT.

You must be excited to flip over the pages and begin with the lessons.
But first, please answer the pre-test to measure what topics have you known so far.

Direction: Read each item carefully and choose the letter of the correct answer.
Write your answers on a separate sheet of paper or in your notebook.
1. What type of web page is classified as flat or stationary?
A. Web 1.0 B. Web 2.0 C. Web 3.0 D. Web 4.0
2. What web 2.0 feature allows users to subscribe to a data plan that charges for
the amount of time spent on the internet?
A. Folksonomy B. Long Tail C. User Participation D. Application
3. What is the name of the symbol that is used to classify and categorize
information?
A. Hashtag B. Question Mark C. Asterisk D. At sign
4. What specific type of social media allows you to connect with other people?
A. Microblogging C. Media Sharing
B. Social Networks D. Social News
5. Twitter is an example of what specific type of social media?
A. Microblogging C. Media Sharing
B. Social Networks D. Social News
6. YouTube and Instagram are examples of what specific type of social media?
A. Blogs and Forums C. Media Sharing
B. Social Networks D. Bookmarking Sites
7. What specific type of social media allows its users to post their original
content on websites such as WordPress, Blogger, and Tumblr?
A. Blogs and Forums C. Media Sharing
B. Social Networks D. Bookmarking Sites
8. What type of social media allows you to manage links to various websites?
A. Blogs and Forums C. Media Sharing
B. Social Networks D. Bookmarking Sites

2
 9. What do you call the global system of interconnected computer networks that
use servers to link billions of devices worldwide?
A. Websites B. Web browser C. Internet D. World Wide Web
10. What type of web page is classified as a dynamic page?
A. Web 1.0 B. Internet C. Web 2.0 D. Web 3.0

Reflect on the following questions:

✓ How many times have you checked your phone this morning?
✓ How many updates have you posted on Facebook, Twitter, or
Instagram today?
✓ Do you use the internet/ mobile for an hour after you woke up this
morning?
✓ Have you followed a celebrity/ a crush on his/ her social media

Information and Communications Technology (ICT) often deals with the use of
different technological inventions like mobile phones, telephones, computer, Internet,
and other devices, as well as software and applications to locate, save, send, and
manipulate information. ICT has greatly contributed to how easy our lives has been
today. Our gadgets have become part of our necessity that we check on them after we
wake up. It made communication easier. We can use cellular phones that are designed
for communicating with other people even they are miles away from us. It has also
assisted us in our work since there are Internet-based jobs. It has revolutionized our
education and in the modernization of our economy.

ICT in the Philippines

Philippines is dubbed as the “ICT Hub of Asia” because of huge growth of ICT-
related jobs, one of which is BPO, Business Process Outsourcing, or call centers. In
a data gathered by the Annual Survey of Philippines Business and Industries in 2010,
the ICT industry shares 19.3% of the total employment population.
When the internet was fully commercialized in 1995 , it has tremendously
impacted culture and commerce, including the rise of near instant communication by
email, instant messaging, telephony (Voice over Internet Protocol or VoIP), two-way
interactive video calls, and the World Wide Web with its discussion forums, blogs,
social networking, and online shopping sites. Internet is the global system of
3
interconnected computer networks that uses the Internet protocol suite (TCP/IP) to
communicate between networks and devices.
The World Wide Web
The World Wide Web is an information system on the Internet that allows
documents to be connected to other documents by hypertext links, enabling the user
to search for information by moving from one document to another. It was invented by
Tim-Berners Lee. The World Wide Web browser software, such as Microsoft's Internet
Explorer/Edge, Mozilla Firefox, Opera, Apple's Safari, and Google Chrome, let users
navigate from one web page to another via the hyperlinks embedded in the
documents. These documents may also contain any combination of computer data,
including graphics, sounds, text, video, multimedia and interactive content that runs
while the user is interacting with the page. The Web has enabled individuals and
organizations to publish ideas and information to a potentially large audience online at
greatly reduced expense and time delay.
Types of Web Pages
• Web 1.0 or The Web. It is the first stage of the World Wide Web evolution. It is
a flat or stationary page since it cannot be manipulated by the user.
• Web 2.0 or The Social Web allows users to interact with the page, the user
may be able to comment or create a user account. Most website that we visit
today are Web 2.0.
• Web 3.0 or Semantic Web. The semantic web provides a framework that
allows data to be shared and reuse to deliver web content specifically targeting
the user. Search Engine will learn about you and your habits from each search
you perform and will gather details about you from your previous activities like
likes and social postings and present the answers as per your preferences.

Below is a comparison of Web 1.0, Web 2.0 and Web 3.0:

https://lcy0210.wordpress.com/2019/01/11/web-3-0-to-5-0-is-coming-soon/
CRITERIA WEB 1.0 WEB 2.0 WEB 3.0
Communication Broadcast Interactive Engaged/ Invested
Information Static/ Read-only Dynamic Portable & Personal
Focus Organization Community Individual
Content Ownership Sharing Immersion
Interaction Web Forms Web Application Smart Applications

Search Directories Tags/ Keywords Context/ Relevance

Metrics Page Views Cost per Click User Engagement
Advertising Banners Interactive Behavioral
Technologies HTML/ FTP Flash/ Java/ XML RDF/ RDFS/ OWL

4
Features of Web 2.0
FEATURES WEB 2.0
FOLKSONOMY allows users to collectively classify and find information using
freely chosen keywords (e.g. "tagging" by facebook). Tagging
uses the pound sign #, often referred to as hastag.
RICH USER dynamic content that is responsive to user input (e.g., a user
EXPERIENCE can "click" on an image to enlarge it or find out more
information)
USER the owner of website is not the only one who is able to put
PARTICIPATION content. Others are able to place a content on their own by
means of comments, reviews, and evaluation.
LONG TAIL services that are offered on demand rather than on a one-time
purchase. This is synonymous to subscribing to a data plan that
charges you for the amount of time you spent in the Internet, or
a data plan that charges you for the amount of bandwidth you
used.
SOFTWARE AS users will subscribe to a software only when needed rather
A SERVICE than purchasing them.

ACTIVITY 1.2: Where do I belong?

DIRECTIONS: Using the Internet, look for the webpages of the pages listed
below. Evaluate whether they are Web 1.0, Web 2.0, or Web 3.0. Write your answers
in your activity notebook.

1. Amazon.co.uk 6. Siri’s Apple Voice Recognition

2. 7.

3. 8. Encyclopedia Britannica

4. 9. Trio Healthcare Group

5. 10

Good job on answering your activity!

5
 LESSON 1.1: ONLINE PLATFORMS AND SITES
PLATFORM
“If you can program it, then it’s a platform. If you can’t, then it’s not.”

- Marc Andreessen
Different Types of Online Platforms
WEB SEARCH ENGINES
It is a software system designed to search for information on the World Wide
Web (WWW). The search results are generally presented in a line of results referred
to as Search Engine Results Pages (SERPs).
Communication Services
These are outsourced enterprise communications
solutions that can be leased from a single vendor or
provider.
A Communications Service Provider (CSP) is
a provider that transports information electronically
and can encompass public and private companies in
telecom, internet, cable, satellite, and managed
services business.

Payment System
It is any system used to settle financial
transactions through the transfer of monetary
value and includes the institutions,
instruments, people, rules, procedures,
standards, and technologies.
Advertising Platforms
It allows users to create and manage advertising campaigns, generate reports, and
retrieve information about the ads, campaigns, and organizations associated with an
account.
With the advent of technology, these types of payments are now being done
through online transactions. It has made payments and sending or receiving money
more comfortable, convenient, less hassle, and not time-consuming for people.
Payment transactions are useful in many ways. These are:
1. Cash (bills and change)
It is one of the most useful ways to use for any purchase.
2. Personal checks (US check)
It is ordered through one's account.
3. Debit Card
When using this, the buyer takes the money directly out of his account.
6
 Let us explore more of social applications and platforms.
Social Media
Social Media are forms of electronic communication (as Websites for social
networking and microblogging) through which users create online communities to
share information, ideas, personal messages, and other content (as videos).
Social Networking
What is the difference between social media and social networking? These are
forms of media. Essentially, social media is a platform for broadcasting information,
whereas social networking is a platform for communicating with one another. Social
media is a communication channel, whereas, in social networking, communication has
a two-way nature.
Even with the distinction being given, some nuances can be pointed out. As
an example of how they differ and yet somewhat overlap, Facebook is a social
networking site. You register and post your profile, connect with friends, and
comment on topics in a generally interactive way. On that same social networking
site, companies set up a presence and use Facebook as a way to promote their brand
and gain followers.

PLATFORM FOR ADVERTISING

Facebook
Facebook advertising is picking up speed in the business world. It uses social
graph and activities to pinpoint those who fall into your buyer demographics, making
Facebook ads incredibly useful. Facebook ads are more likely to bring in strong leads
that are looking for your services. They help make sure your advertising budget isnot
wasted on those who are not interested in what you are offering. Facebook makes your
product or service put into the hands of the exact person who wants it.
PLATFORM FOR HASHTAGGING
Twitter
Twitter is a fast-paced, concise, and easy way to connect with your audience.
With over 310 million registered users (and growing), Twitter is a sea of information of
140 characters or less content waiting to be read, clicked, followed, and re-tweeted.
When marketing on Twitter, you need to have content that is enticing to stop and click
through. People are usually scrolling quickly, to take more than just a simple text to
stop them in their tracks. Make sure when you are constructing your tweets, you are
making people want to click through.

PLATFORM FOR GROUPING

LinkedIn
LinkedIn is different from the rest of the social media outlets because it
is specially designed for businesses and professionals. Users mainly go to LinkedIn to
showcase their job experience and professional thoughts, making it one of the most
important platforms to use for those in B2B.
LinkedIn is a valuable tool not only for driving traffic but prospecting,
establishing thought leadership, as well as recruiting.

7
PLATFORM FOR TEACHING
YouTube
YouTube is the leading video-sharing platform in the world. On your channel, your
brand can share and edit videos, create playlists, and prompt discussions.

PLATFORM FOR ANALYZING BUSINESS

Pinterest

Pinterest is one of the unique marketing platforms on this list. Instead of posting
content for your audience to read, on Pinterest, you will post just a clickable picture
and a short caption. Pinterest is a top-rated platform for brands with a tangible
product, i.e., clothing and food brands, restaurants, those in eCommerce, etc

WHAT’S MORE
Read the selection carefully and accomplish the next activity.

PINOYS TOP SOCIAL MEDIA USERS,

ACCORDING TO STUDY
by Miguel R. Camus (2007)
Filipinos spend more time on social media sites than anyone else in the world,
going online roughly 4 hours and 17 minutes a day, according to a report released last
Tuesday.

US among bottom Half

Brazilians and Argentinians followed closely behind, spending 3 hours and 43
minutes and 3 hours and 32 minutes on social media, respectively, the report said. The
United States, where many of these social media players were found, is among the
bottom half, with Americans spending an average of just 2 hours and 6 seconds per
day. The least active were the Japanese, who log on an average of just 40 minutes
daily. “It’s probably due to the same cultural dynamics that made us the text
messaging capital of world. said Ramon Isberto, spokesperson for telecoms giant
PLDT and Smart, referring to mobile phone text messaging in the past decade that
is now giving way to Internet-based applications. “Filipinos like to keep in touch.,
Isberto said.

Slowest in Asia pacific

The Philippines’ social media usage was in stark contrast to its Internet speed.
Fixed- broadband speed here is among the slowest in Asia-Pacific, while
mobile connections are among the fastest, according to the most recent Akamai
report. There appeared to be a relationship between poor fixed-broadband speed and
time spent on social media. The Philippines, Brazil, and Argentina have an average
fixed- line broadband speed of 4.2 megabits per second (Mbps), 5.5 Mbps and 5 Mbps,
respectively. The fastest was South Korea, with
26.3 Mbps, and its citizens just spend about 1 hour and 11 minutes a day on social media.
Internet use on the rise
8
 According to the report, the Philippines’ internet and social media users grew
by over 25 percent, up 13 million and 12 million over last year, respectively. Mobile
was also a fast-growing platform, accounting for 38 percent of all web traffic in the
country, up almost a third over 2016. The Philippines, so far, had a social media
penetration rate of 58 percent, higher than the average of 47 percent in Southeast
Asia. Around the world, internet users grew 10 percent, or an additional 354 million
people, while active social media users jumped 21 percent, or an additional 482
million. Global active netizens using mobile phones and other devices surged 30
percent or another 581 million people.

What I Have Learned

Fill in the blanks with the concepts learned to complete the statements below.
1. are sites that allow you to connect with other people with the same
interest.
2. It is an open-source called which was developed by Google for free.
3. The has revolutionized connectivity and communication and helped people
share their ideas more wildly.
4. has made payments easier and more convenient for people.
5. Google Drive, Viber, Facebook are examples of .
6. The site that allows you to upload and share media content like images, music is called
7. Mass media has contributed a lot in and .
8. are now also used in smart TV’s like it was used in smartphones before.
9. is the process by which people and goods move easily across
borders.
10. speed has become slowest in most places in Asia.

Multiple Choice: Choose the letter of the best answer. Encircle the letter of your answer.
1. What is the online platform where you can store your files online?
A. Google Drive B. Photoshop C. PowerPoint D. YouTube
2. What platform is used for advertising?
A. Facebook B. Instagram C. Twitter D. YouTube
3. Which is specially designed for businesses and professionals?
A. Google drive B. Instagram C. LinkedIn D. Photoshop
4. Which of the following is the operating system of Blackberry phones?
A. Blackberry OS B. Candy C. Symbian D. Windows Mobile
5. Which site allows you to upload and share media content like images and music?
A. Facebook B. Pinterest C. Twitter D. YouTube
6. Which allows users to create and manage advertising campaigns, generate reports and retrieve
information about the ads, campaigns, and organizations associated with an account.
A. advertising platforms C. communication platform
B. grouping platform D. teaching Platform
9
 7. Which electronic communication platform is used for broadcasting information?
A. Microblog B. Social media C. Social network D. YouTube
8. Which platform can be useful for marketing tangible products?
A. Facebook B. Instagram C. Pinterest D. Twitter
9. What type of social media website is Pinterest?
A. Blogs and Forums B. Bookmarking site C. Media Sharing D. Microblogging
10. Which of the following is a communication service provider in the Philippines?
A. Lazada B. Smart Telecommunication C. Social Security System D. Twitter
11. Which of the following is a communication service provider in the Philippines?
A. Lazada B. Smart Telecommunication C. Social Security System D. Twitter
12. Which is the leading video-sharing platform?
A. Facebook B. Instagram C. Twitter D. YouTube
13. What social networking site can register and post your profile, connect with friends, and
comment on topics in a generally interactive way?
A. Facebook B. Instagram C. Twitter D. YouTube
14. What country had a social media penetration rate of 58 percent, higher than the
average of 47 percent in Southeast Asia?
A. Argentina B. Brazil C. Philippines D. South Korea
15. What online platform is use for hashtags and posting pictures?
A. Facebook B. Instagram C. Snapchat D. Twitter

Additional Activities
Refer again to the table for social media users. Make a pie chart to show the
distribution of the number of hours spent on social media sites by the different people
mentioned in the reading text. Describe your pie chart, then send your work to your
teacher’s Facebook or Messenger account.
Congratulations! You have just finished this module. But before you formally
end this journey, kindly collect all of your activities and create an online or a
traditional portfolio to be submitted to your teacher. The collection will serve as the
memory of your comprehensive and enjoyable journey with the subject:
Empowerment Technology.
Rubrics for grading:

Criteria Score
Completeness (5 points)
Does your response directly answer each part of the question(s)? 5 4 3 2 1
Knowledge (10 points)
Does your response clearly show you have read and
understand the lesson content by correctly defining key
terms, key persons and summarizing concepts?
Have you made inferences based on this knowledge to 10 - 9 8–7 6-5 4-3 2-1
personal or modern- day applications?
Writing Skills (5 points)
Do you write clearly, in complete sentences, with
minimal errors in grammar and spelling? 5 4 3 2 1

10