SEMESTER I
INTRODUCTION TO COMMUNICATION AND MEDIA
Course Outcomes: On completion of the course, the student teacher will be able to:
To introduce the concept of media and mass communication.
To familiarize the students with different facets of journalism.
To educate the students about the role of journalism and the development of society.
Program
Bachelor of Arts in Journalism Semester First Semester
Title
Course
DSC 1.1 Type of Course Discipline core
Code
Course 4 hours/week theory
Introduction to Communication and Media Contact hours
Name 4 hours/ week Practical
Course
06 {Theory: 4 credits and Practical: 2 credits} Academic Year 2024-25 (SEP)
Credits
CIE 8
20 SE Exam Marks Practical Marks 50
Marks 0
Course Content:
Unit – I: Fundamentals of Communication
Glossary of Communication; Communication: Meaning, Definition, Nature, Scope; Process of
Communication; Functions of Communication; Emerging Trends in Communication: Digital
transformation, social media impact, global communication trends.
Unit-Il: Types and Levels of Communication
Kinds of Communication: Oral & Written, Verbal and Non-Verbal; Levels of Communication:
Intrapersonal, Interpersonal, Group, Mass Communication; Differences between Levels of
Communication; Communication Skills: Public speaking, effective writing, listening skills,
interpersonal skills
Unit-Ill: Communication Models
Basic Models of Communication: Aristotle’s Model, Harold Lasswell’s Model, David Berlo’s
Model, Shannon & Weaver’s Model, Osgood’s Model; Differences between Linear and Non-
Linear Models; Contemporary Models.
1
Unit-IV: Media and Mass Communication
Characteristics of Media: Traditional and Folk Media, Print Media, Electronic Media, New
Media; Media Theories and Effects: Agenda-setting, cultivation theory, uses and gratifications
theory, Normative Theories and Press Theories, media convergence.
INTRODUCTION TO COMMUNICATION AND MEDIA- PRACTICAL
1. Produce two Podcast with reference to Public Service Announcements or Campus News.
2. Developing Journalistic Skills in Students by giving assignments to write in any topic in
consultation with the faculty in-charge. It shall mostly comprise of News Analysis. Minimum
2 assignments.
3. Content Creation for various Social Media platforms through Mobile Journalism.
4. Public Speaking: Techniques for effective public speaking, voice modulation, and audience
engagement with reference to social issues. The students shall prepare a presentation on
relevant topic.
Note: Each student shall compulsorily maintain assignments and record book, submit the same at
the end of the semester in the form of Project Report.
Reference books
1. The Process of Communication – David Berlo: Holt, Rinehart & Winston.
2. Mass Communication – Willbur Schramm: University of Illinois Press.
3. McQuail’s Mass Communication Theory – Dennis McQuail: SAGE Publications.
4. Mass Communication in India – Keval J Kumar: Jaico Publishing House.
5. Mass Communication: Theory & Practice – Uma Narula: Haranand Publications.
6. Dictionary of Media & Journalism – Chandrakant P Singh: IK International Pvt. Ltd.
7. Mass Communication: An Indian Perspective – Subhir Ghose: Shishu Sahitya Samsad.
