PROGRAM OVERVIEW

SUIT DIPLOMA PROGRAM EQUIPS PROFESSIONALS WITH ESSENTIAL

SKILLS TO DEVELOP AND IMPLEMENT COMMERCIAL STRATEGIES
ALIGNED WITH COMPANY GOALS TO SUPPORT GROWTH. IT COVERS
ESTABLISHING SALES OBJECTIVES, FORECASTING, AND DEVELOPING
ANNUAL SALES QUOTAS WHILE PLANNING FOR PROFIT. PARTICIPANTS
LEARN TO IMPLEMENT MARKETING STRATEGIES, ANALYZE TRENDS,
AND EVALUATE RESULTS. THE CURRICULUM EMPHASIZES DATA

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ANALYSIS, REPORT PREPARATION, AND PROVIDING STRATEGIC
RECOMMENDATIONS BASED ON MARKET TRENDS. ADDITIONALLY, THE
PROGRAM FOCUSES ON IDENTIFYING AND CREATING NEW
COMMERCIAL OPPORTUNITIES, MANAGING SALES AND MARKETING
BUDGETS, DESIGNING CUSTOMER ACQUISITION STRATEGIES, AND
ENSURING MARKETING OBJECTIVES ARE MET WITHIN BUDGETS.
ENHANCING STAFF PERFORMANCE AND MAINTAINING LONG-TERM
PARTNERSHIPS WITH KEY STAKEHOLDERS ARE ALSO KEY
COMPONENTS OF THE PROGRAM.
 MODULE BREAKDOWN
1. REAL ESTATE BUSINESS STRATEGY, PLANNING AND FORECASTING

2. REAL ESTATE MARKETING STRATEGY

3. REAL ESTATE SALES AND MARKETING KPIS, REPORTING & DATA ANALYSIS

4. REAL ESTATE INVESTMENT ANALYSIS

5. REAL ESTATE FINANCIAL ANALYSIS

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6. REAL ESTATE PRICING

P R E S E N TA T I O N T I T L E
7. TENANT MIX

8. LEASING STRATEGY, PROPERTY MANAGEMENT AND ASSET MANAGEMENT

9. COMPETENCES & CAPACITY BUILDING, CRITICAL & CREATIVE THINKING

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 1. STRATEGIC MANAGEMENT
Module 1: Real Estate Business Strategy, Planning and Forecasting

In the Real Estate Business Strategy module, you will learn about Strategic management process and concepts, value of vision, mission and corporate
objectives, the role of corporate governance and stakeholder management, coherence in strategic direction.
External analysis: Porter’s Five Forces model, the general environment, the competitive environment, the national environments, and creating the
environmentally aware organization.
Internal analysis: value chain analysis, resource-based view of a firm, evaluation of firm performance, the balanced scorecard and the strategy map.
The Real Estate modern business environment. How to Setup and Lead a Strategic Planning Team. Implementation – How to break down the plan and
get it done. Dynamic Planning as a continuous process
Seasonality Management, Sales Forecasting Methods, Bottom-up sales forecast vs a top-down sales forecast, Setting individual and team quotas,
Anticipating market trends, Incorporating changes, Monitoring competitors.

Module 2: Real Estate Marketing Strategy

In the Real Estate Marketing Strategies module, you will learn about marketing audit conducting, Market Research, Growth Strategy, Market Share
vs Value Share, ARPU Development, Customer Share of wallet, STP and value proposition, Persona analysis, Marketing Channels, Marketing Tactics,
Marketing KPIs, Branding, Marketing Planning and Budgeting.
 1. STRATEGIC MANAGEMENT
Module 3: Real Estate Sales and Marketing KPIs, Reporting & Data Analysis
The Real Estate Sales and Marketing KPIs Module will equips participants with the skills to plan, implement, and measure commercial strategies
that drive growth. Participants will learn to set sales objectives, develop profit plans, analyze data, and make data-driven decisions. They will also gain
expertise in managing budgets, optimizing sales and marketing performance, and establishing profitable partnerships with key stakeholders. Through a
focus on KPIs, participants will ensure their efforts align with business objectives, driving both revenue and operational success.
In the Reporting & Data Analysis Module, you will learn about how to gather, arrange, and inspect data using various procedures to deduce
information that can be used to shape the trajectories of Real Estate companies, the process of systematically applying statistical and logical techniques
to describe and illustrate, condense and recap, and evaluate data. process of inspecting, cleansing, transforming, and modelling data with the goal of
discovering useful information, informing conclusions and supporting decision-making.
 2. FINANCIAL ANALYSIS
Module 4: Real Estate Investment Analysis
In the Investment Analysis Module, you will learn about the process of evaluating the Real Estate businesses, Real Estate projects, budgets, and other
finance-related transactions to determine their performance and suitability, Financial statement analysis that is used by internal and external
stakeholders to evaluate the Real Estate business performance and value. Financial accounting, income statement, cash flow statement. Horizontal,
vertical, and ratio analysis, examining and explaining the components of budget expenditure and revenue. The use of budget indicators (ratios) can help
to improve understanding of issues such as the level of implementation of expenditure and revenue budgets or the structure of the budget.

Module 5: Real Estate Financial analysis

In Financial analysis Module you learn how evaluate the financial viability of the proposed project and determining its potential profitability. Estimate
Project Costs: The first step is to estimate the total project costs, including the cost of land acquisition, construction costs, financing costs, marketing
and sales costs, and contingency reserves. Identify Economic indicators such as interest rates, inflation rates, and job growth can have a significant
impact on the real estate market. Analyzing these indicators to understand the potential demand for the proposed project. Analyze the rental rates or
sale prices of similar properties in the area to determine the potential revenue for your project. to estimate the profitability of the project and determine
the feasibility of financing the project. Develop Revenue Projections, Based on the market analysis, develop revenue projections for the project.
estimating the rental rates or sale prices, occupancy rates, and other revenue streams such as parking or common area fees. Calculate the operating
expenses for the project, including property taxes, insurance, maintenance, utilities, and management fees. Determine Financing Needs for the project
and evaluate the feasibility of financing options. evaluating traditional bank loans, private equity, or crowdfunding. Evaluate Sensitivity Analysis of the
project. This can include evaluating the potential impact of changes in interest rates, market conditions, and other factors that may impact the financial
viability of the project.
 2. FINANCIAL ANALYSIS
Module 6: Real Estate Pricing
In the Real Estate Pricing Module, you will learn about different pricing strategies used in the real estate industry, such as comparative market
analysis (CMA), income approach, cost approach, and other valuation methods. You learn how to apply these techniques to determine an appropriate
price range for a property based on its unique characteristics and market conditions. understand various factors that influence property prices, such as
location, property size, condition, neighborhood amenities, market demand, and recent sales trends. You learn how to evaluate these factors and their
impact on property value. Effective pricing is closely tied to marketing strategies. Real estate pricing training often covers the connection between
pricing and marketing, including how to position a property in the market, create effective marketing campaigns, and attract potential buyers or tenants
based on the price point.
 3. REAL ESTATE COMMERCIAL
Module 7: Tenant Mix
In tenant mix module, you will Understand how to curate a mix of retail tenants that appeals to the target demographic, fosters a sense of destination,
and maximizes sales and foot traffic. Anchor Tenants strategy, office tenant mix and workplace strategy, retail tenant mix, Creating a Tenant Mix USPs,
factors Influence ERV (Estimated Rental Value), Budget setting, Financial Metrics. Learn how to set budgets for tenant mix-related expenses and
revenue projections, ensuring financial sustainability. Understand the financial metrics associated with tenant mix, such as rental income, tenant
turnover, and expense management. Identify potential risks associated with tenant mix decisions and learn how to mitigate them effectively. Explore
strategies for tenant retention, including lease negotiation, tenant engagement, and tenant satisfaction.

Module 8: Leasing Strategy, Property Management and Asset Management

In Leasing Strategy module, you will Gain a comprehensive understanding of the end-to-end leasing process, from marketing and tenant prospecting to
lease negotiation and execution. Learn how to develop effective leasing strategies that align with the property's objectives and target market. Conduct
thorough market analyses to assess the demand for commercial space in the property's location and make informed leasing decisions. Understand the
legal aspects of commercial leasing, including lease agreements, lease clauses, and compliance with local and national regulations. Develop skills for
identifying and attracting potential tenants who are a good fit for the property. Learn how to evaluate the suitability of a property for various types of
tenants and businesses, considering factors like location, accessibility, and infrastructure. Analyze the property's catchment area and assess the
competitive landscape to identify opportunities and threats. Understand the importance of effective communication and relationship-building with
tenants to address their needs and concerns. Develop negotiation skills to secure favorable lease terms for both landlords and tenants, maximizing the
benefits for all parties. Familiarize oneself with common lease clauses and terms, such as rent escalations, maintenance responsibilities, and lease
renewal options.
In Property Management module, you will learn investigating the building’s attributes, Classification property management Services, Market analyses.
Property analysis, Maintenance and staffing of office buildings. Financial Metrics and Performance Indicators including : Net Operating Income (NOI),
Cap Rate, Cash Flow, Debt Service Coverage Ratio (DSCR), etc. Use of metrics to assess property performance. Budgeting and Forecasting including :
Creating annual operating budgets. Projecting income, expenses, and cash flows. Variance analysis and adjusting strategies. Financial Reporting
Including : Regular financial statements and reporting to stakeholders. Transparency and accountability in reporting practices
 4. REAL ESTATE INTELLECTUAL CAPITAL
Module 9: Competences & Capacity Building, Critical & Creative Thinking
In the Competence and Capacity Building Module, you will learn about Conducting training need assessment, engage stakeholders on capacity
development, assess capacity needs and assets, formulate a capacity development response, implement a capacity development response, evaluate
capacity development.
In the Critical and Creative Thinking Module, you will learn about Components of Critical Thinking, Non-Linear Thinking, Logical Thinking, Active
Listening, Seeing the Big Picture Objectivity, Evaluate Information, Being More Persuasive, Problem Solving, Emotional Intelligence, Changing Your
Perspective, Identify Inconsistencies, Trust Your Instincts
 W H O S HO U L D AT T E N D ?
ENTREPRENEURS IN THE REAL ESTATE INDUSTRY AND FOUNDERS OF
START-UPS WHO AIM TO GROW THEIR REAL ESTATE DEVELOPMENT
BUSINESS.
PROFESSIONALS EMPLOYED IN THE FIELDS OF REAL ESTATE,
CONSTRUCTION, ENGINEERING, AND DESIGN WHO:

o DESIRE TO ENHANCE THEIR REAL ESTATE MANAGEMENT CAREERS BY GAINING SPECIALIZED

KNOWLEDGE.

o SEEK TO SUPPLEMENT THEIR PRACTICAL EXPERIENCE WITH A COMPREHENSIVE EDUCATION IN THE

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FUNDAMENTAL PRINCIPLES OF REAL ESTATE MANAGEMENT.

P R E S E N TA T I O N T I T L E
o WISH TO BROADEN THEIR UNDERSTANDING OF FUNCTIONS WITHIN THE REAL ESTATE
DEVELOPMENT INDUSTRY BEYOND THEIR PRIMARY AREAS OF EXPERTISE.

o INTEND TO TAKE ON NEW JOB RESPONSIBILITIES OR FUNCTIONS IN WHICH THEY HAVE LIMITED
EXPERTISE.

o ARE SEEKING A DEEPER UNDERSTANDING OF THE INTEGRATED REALM OF REAL ESTATE

DEVELOPMENT IN ORDER TO EFFECTIVELY MANAGE THEIR TEAMS.

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 PROGRAM HIGHLIGHTS

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P R E S E N TA T I O N T I T L E
9 Modules 9 Days 15,000 EGP

TRAINING DURATI ON FEE S

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THANK YOU

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D1, 7, Agora Mall, New Cairo, Cairo,
Egypt.

01001111139
[email protected]