KARACHI UNIVERSITY

BUSINESS SCHOOL

SYLLABUS
BS(BBA) FOUR YEARS
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PROGRAM

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UNIVERSITY OF KARACHI
 ToC  i BS(BBA) Syllabus
KARACHI UNIVERSITY BUSINESS SCHOOL
UNIVERSITY OF KARACHI
Modular System for BS (BBA) Four Years Program
144 Credit Hours Consisting of 48 Courses
Table of Contents

Year I Semester I
Credit Page
Sr. No. Course Code Course Title
Hours No
1 BA(BS)-301 Business English–I (Grammar) 3 1
2 BA(BS)-311 Commercial Geography 3 3
3 BA(BS)-321 Study Skills 3 5
4 BA(BS)-331 Islamic Studies 3 9
4 BA(BS)-331 Ethical Behavior (For Non Muslims) 3 11
5 BA(BS)-341 Introduction to Business 3 13
6 BA(BS)-351 Computer Application in Business 3 15
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Year I Semester II
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Credit Page
Sr. No. Course Code Course Title

Next
Hours No
1 BA(BS)-302 Business English–II (Composition) 3 18
2 BA(BS)-312 Money & Banking 3 20
3 BA(BS)-322 History of Ideas 3 23
4 BA(BS)-332 Pakistan Studies 3 25
5 BA(BS)-342 Human Behavior 3 26
6 BA(BS)-352 Mass Communication 3 28
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Year II Semester III
Credit Page
Sr. No. Course Code Course Title
Hours No
1 BA(BS)-401 Logic 3 30
2 BA(BS)-411 Oral Communication & Presentation Skills 3 32
3 BA(BS)-421 Entrepreneurship 3 35
4 BA(BS)-431 International Relations 3 37
5 BA(BS)-441 Leadership and Social Responsibility 3 38
6 BA(BS)-451 Small & Medium Enterprise (SME) 3 42
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 ToC  ii BS(BBA) Syllabus
Year II Semester IV
Credit Page
Sr. No. Course Code Course Title
Hours No
1 BA(BS)-402 E–Business 3 44
2 BA(BS)-412 Business Ethics and Corporate Governance 3 46
3 BA(BS)-422 Public Policy 3 50
4 BA(BS)-432 Speech Communication 3 52
5 BA(BS)-442 Community Development 3 56
6 BA(BS)-452 Principles of Accounting 3 58
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Year III Semester V
Credit Page
Sr. No. Course Code Course Title
Hours No
1 BA(BS)-501 Financial Accounting 3 60
2 BA(BS)-511 Basic Mathematics 3 65
3 BA(BS)-521 Micro Economics 3 67
4 BA(BS)-531 Principles of Management 3 71
5 BA(BS)-541 Principles of Marketing 3 73
6 BA(BS)-551 Business Communication 3 75
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Year III Semester VI
Credit Page
Sr. No. Course Code Course Title
Hours No
1 BA(BS)-502 Macro Economics 3 77
2 BA(BS)-512 Introduction to Business Finance 3 81
3 BA(BS)-522 Cost & Managerial Accounting 3 85
4 BA(BS)-532 Statistics 3 88
5 BA(BS)-542 Production & Operation Management 3 93
6 BA(BS)-552 Human Resource Management 3 95
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Year IV Semester VII

Credit Page
Sr. No. Course Code Course Title
Hours No
1 BA(BS)-601 Financial Management 3 98
2 BA(BS)-611 Managerial Accounting 3 105
3 BA(BS)-621 Marketing Management 3 107
4 BA(BS)-631 Project Development, Evaluation and Feasibility 3 110
5 BA(BS)-641 Business Research Methods 3 113
6 BA(BS)-651 Business Law and Regulations 3 116
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 ToC  iii BS(BBA) Syllabus
Year IV Semester VIII
Credit Page
Sr. No. Course Code Course Title
Hours No
1 BA(BS)-602 Supply Chain Management 3 117
2 BA(BS)-612 Corporate Performance and Planning 3 119
3 BA(BS)-622 International Business 3 120
4 BA(BS)-632 Strategic Management 3 122
5 Elective I 3
6 Elective II 3
18

MARKETING SPECIALIZATION
Credit Page
Sr. No. Course Code Course Title
Hours No
1 BA(BS-MKT)-642 Global Marketing 3 124
2 BA(BS-MBM)-652 Brand Marketing 3 127

FINANCE SPECIALIZATION
Credit Page
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Sr. No. Course Code Course Title

Hours No

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1 BA(BS-FIN)-662 Corporate Finance 3 129
2 BA(BS-FIN)-672 Treasury & Fund Management 3 134

HR SPECIALIZATION
Credit Page
Sr. No. Course Code Course Title
Hours No
1 BA(BS-HRM)-682 Leading & Team Work 3 135
2 BA(BS-HRM)-692 Talent Management 3 136
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Bs (BBA) – i
First year first semester

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 1|Page BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – I

Course Title : BUSINESS ENGLISH – I (GRAMMAR)

Course Number : BA(BS) – 301

Credit Hours : 03

Objective

 The text is concerned with English usage that would prove acceptable in every way to the
most critical reader or listener.
 Focus is made specifically on grammar, word usage, conciseness, clarity, punctuation,
spelling, and dictionary study.
 Case study will be given in each chapter that will provide actual editing practice on a real
business memo or letter.
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 Collaborative learning exercises will be given to students that will provide an opportunity
to work together in groups, hence provide learning and editing correctly.

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Course Contents

1. Orientation – Understanding Grammar

1.1. A Preview of the Parts of Speech
1.2. Worksheet Exercise

2. Grammatical Sentences
2.1. Understanding Sentence Grammar
2.2. Understanding Basic Sentences
2.3. Classifying Sentences

3. Nouns and Pronouns

3.1. Compound Subjects and Complements
3.2. Compound Subjects
3.3. Use of Appositives
3.4. Use of Gerund

4. Verbs
4.1. Verb Forms
4.2. Tense
4.3. Moods
4.4. Voice
4.5. Other Complication
 2|Page BS (BBA) Syllabus

5. Agreement
5.1. Agreement between Subject and Verb
5.2. Agreement between Pronouns and Antecedent

6. Adjectives and Adverbs

6.1. Adjectives to Modify Nouns and Pronouns
6.2. Adjectives to Link Verbs to Modify Subjects
6.3. Short Forms of Adverbs
6.4. Comparative and Superlative Forms

7. Clear Sentences
7.1. Sentence Fragments

8. Comma Splices and Fused Sentences

8.1. Pronoun Reference
8.2. Shifts / Person / Number / Tense / Mood / Voice
8.3. Misplaced and Dangling Modifiers

9. Effective Sentences
9.1. Using Coordination and Subordination
9.2. Using Parallelism
9.3. Emphasizing Main Ideas
9.4. Achieving Variety
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10. Punctuation Pointers
10.1. End Punctuation
10.2. The Comma
10.3. The Semicolon
10.4. The Apostrophe
10.5. Quotation Marks
10.6. Other Punctuation Marks

11. Mechanics
11.1. Capitals
11.2. Abbreviations
11.3. Numbers
11.4. Word Division

Recommended Books

1. Robert, B. E. (1997). Business English for the 21st Century. Prentice Hall Inc.
2. John, E. (2004). Oxford Practice Grammar, New Edition with Test and Answers. Karachi:
Oxford University Press.
3. Ramsey, F. H., Aaron J. E. (2003). The Little Brown Handbook. Longmans Publication.
4. Guffey, Ellen, M. Business English. (3rd Edition). South–Western College Publication.
5. Howe. D. H., Kirkpatrick T. A. & Kirkpatrick D. L. (2004). Oxford English for
Undergraduates. Karachi: Oxford University Karachi, Press.
 3|Page BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – I

Course Title : COMMERCIAL GEOGRAPHY

Course Number : BA(BS) – 311

Credit Hours : 03

Course Outline

1. Primary Activities
1.1. Fishing
1.2. Hunting
1.3. Lumbering
1.4. Agricultural Activities
1.5. Advent of Agricultural Activities
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1.6. Animal Husbandry

1.7. Farming – Substance

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1.8. Industries and Handicrafts
1.9. Skills and Factors of Manufacturing
1.10. Types and Products
1.11. Iron and Steel, Textiles, Fertilizers
1.12. Population Growth – its Global Distribution, Trends, and its Effect on Various
Commercial Activities
1.13. Growth World Wide
1.14. Distribution
1.15. Trends and Effects on Commerce
1.16. Orientation of Commercial Activities and their Modern Trends
1.17. Choices of different Countries
1.18. Interrelationship of Choices and Commercial Activities
1.19. Impact of the Latest Technology on the Existing Commercial Activities and the
Resultant Trends

2. Agricultural Resources with Special Emphasis on Food Resources and their

Rate of Consumption
2.1. Wheat, Rice, Sugar Cane, Tea, Edible Oils
2.2. Cotton, Rubber and Wool
2.3. Commodity Flow and Consumption
 4|Page BS (BBA) Syllabus

3. Mineral Resources and their Reserve Estimates

3.1. Iron–Ore
3.2. Gold
3.3. Uranium

4. Energy Resources and their Applications

4.1. Coal
4.2. Electricity/Thermal/Hydroelectric/Nuclear
4.3. Natural Oil and Gas

5. Human resources and their distribution

5.1. Types according to Various Occupations
5.2. Utilization–Optimum and Under Utilization
5.3. Effects on Socio–Economic Conditions

6. Location and Physical Environment of Pakistan

6.1. Geographical and Physical Features
6.2. Climate and Natural Vegetation
6.3. Soil and Irrigation

7. Resources and their exploitation in Pakistan

7.1. Agricultural Commodities – Wheat, Rice, Maize, Sugar–Cane, Cotton, Tobacco
7.2. Power–Electricity, Nuclear, Solar Energy and Bio–Gas
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8. Population in Pakistan
8.1. Its involvement and options for various commercial activities and its impact on
national, regional and international trade.
8.2. Distribution and occupation
8.3. Migration–immigration and emigration
8.4. Influences upon nations, regional and international trade

9. Logistics for transfer of various resources in Pakistan

9.1. Roads
9.2. Railways
9.3. Airways and water ways

10. Priorities and identity of commercial needs of Pakistan

10.1. Food autarky
10.2. Technology it’s spread and application in various fields of life
10.3. Perspective needs and their fulfillment, by adding facilities like augmenting the
existing irrigation systems power resources etc.

Recommended Books

1. Hartshorne & Alexander, (1996). Economic Geography. Prentice Hall.

2. Zahid R. A. (2000). A Descriptive Atlas of Pakistan. Feroz Sons.
3. Fazl–e–Karim, K. (2002). A Geography of Pakistan. Oxford.
 5|Page BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – I

Course Title : STUDY SKILLS

Course Number : BA(BS) – 321

Credit Hours : 03

Objective

Upon completion of this course students will:

a. know and apply self-management skills to direct their academic performance and life
choices
b. understand the ways in which they learn most easily and most enjoyable
c. define their own goals and preferences as they embark in their university career
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d. embrace diversity and still be themselves

e. know and use the vital study skills and strategies they need to become confident and

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successful
f. create and use study systems, think critically, concentrate, read and listen with
understanding,
g. develop and implement strategies to manage their time effectively,
h. develop effective test and examination taking skills
i. use skills to continue life-long learning on their own

Course Contents

1. Introduction and Overview of Course Chapter 1 Choosing Success in College

1.1. Knowing your campus and its resources
1.2. Form An Academic Support Group
1.3. Embrace Diversity
1.4. Know Where to Find Help
1.5. Stay Informed
1.6. Get Involved

2. Motivating Yourself to Learn

2.1. Assess Academic Strengths and Weaknesses
2.2. Discover and use your learning style
2.3. Develop Critical Thinking & Study Skills
2.4. Adapt learning style to teaching method
 6|Page BS (BBA) Syllabus

3. Using Critical Thinking Strategies

3.1. Examine Your Assumption
3.2. Make Predictions
3.3. Read With A Purpose
3.4. Sharpen Your Interpretations
3.5. Find Implications in What You Learn
3.6. Read and Understand Graphics
3.7. Evaluate what you learn

4. Setting Goals and Solving Problems

4.1. Set goals for success in college
4.2. How to develop a positive attitude
4.3. Use the COPE Method to Solve Problems

5. Sharpening Your Classroom Skills

5.1. Prepare for Class
5.2. Become an Active Listener
5.3. Develop A Personal Note-Taking System
5.4. Guidelines for Note Taking
5.5. The Informal Outline/Key Words System
5.6. The Cornell Method
5.7. Matching Note-Taking Style and Learning Style
5.8. Learn To Make Effective Presentations
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6. Making the Most of Your Time
6.1. How to GRAB Some Time
6.2. Scheduling Your Time
6.3. Time Management and Learning Style
6.4. Procrastination

7. Maintaining Your Health and Well-Being

7.1. Health, Well-being, and Success in College
7.2. Managing Stress
7.3. Avoiding Harmful Substances
7.4. Your Emotions
7.5. Your Interpersonal Skills
7.6. Your Sexuality

8. Creating Your Study System

8.1. The Basic System
8.2. Devising Your Study System

9. Organizing Information for Study

9.1. Memorization
9.2. Concept or Information Maps
9.3. Comparison Charts
9.4. Time Lines
9.5. Process Diagrams
 7|Page BS (BBA) Syllabus

9.6. Informal Outlines

9.7. Branching Diagrams

10. Controlling Your Concentration

10.1. Concentrations
10.2. Eliminate Distractions
10.3. Use A Study System
10.4. Strategies to Improve Concentration

11. Improving Learning and Memory

11.1. How Memory Works
11.2. Increase Your Memory Power

12. Preparing for Tests

12.1. How To Prepare for Tests: Three Steps
12.2. Develop a Test-taking Routine
12.3. Master Objective Tests
12.4. Know How to Answer Essay Questions

13. Reducing Test Anxiety

13.1. Eliminate the Causes of Test Anxiety
13.2. Learn to Relax
13.3. Face Your Fears
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13.4. Talk Positively to Yourself

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13.5. Find Your Best Solution

14. Becoming an Active Reader

14.1. Reading Actively
14.2. Find the Main Idea, Details, and Implications
14.3. Using a Textbook Marking System

15. Building Career Skills

15.1. Working in the New Economy
15.2. Where the Jobs will be
15.3. Choosing Your Future
15.4. Your course of Study
15.5. Your Plan
15.6. What Employers Want
15.7. Career Skills to Develop
15.8. Workplace Ethics
15.9. From College to Work
15.10. Your Resume and Cover Letter
15.11. The Interview

16. Review for Exam

 8|Page BS (BBA) Syllabus

Recommended Books

1. Kanar, Carol C., The Confident Student, (2001), Houghton Mifflin Co.
2. Tom Burns, Sandra Sinfield, Essential Study Skills: The Complete Guide to Success at
University, Sage Publisher.
3. Abby Marks, Study Skills: The Tools for Active Learning, (1994), Delmar Publisher.
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 9|Page BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – I

Course Title : ISLAMIC STUDIES

Course Number : BA(BS) – 331

Credit Hours : 03

Objective

This course will focus on the meaning, the significance and the practicality of Islam as universal
religion, project the Islamic beliefs, and the Islamic code of life and acquaint the students with
the importance of religion and its place in human life.

Course Contents
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1. Religion
1.1. What is Religion?

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1.2. Need of Religion
1.3. Why Islam is the Best Religion?
1.4. Islam vs Christianity and Judaism

2. Misconceptions about Islam

2.1. Jehad and Terrorism
2.2. Islam and Freedom
2.3. Islam and Modernity

3. Human Rights
3.1. Islamic Concept of Human Rights
3.2. Western Concept of Human Rights
3.3. Comparative Analysis of Both

4. Women Rights and Duties

4.1. Islamic Concept
4.2. Western Concept

5. Relation with Non–Muslims

5.1. With Reference of Sura Mumtahina Verse 8 and 9
5.2. Rights and Duties of Non–Muslims in an Islamic State
 10 | P a g e BS (BBA) Syllabus

6. Kasb–e–Halal (Lawful Earning)

6.1. Importance Page 12 of 108
6.2. Effects on Human Life and Behavior

7. Political System of Islam

7.1. Concept of State
7.2. Characteristics of Islamic State

8. Islamic Mode of Financing

8.1. Musharkah
8.2. Mudarba
8.3. Leasing
8.4. Murabaha

9. Serat Life of the Holy Prophet (P.B.U.H)

9.1. Birth
9.2. Life at Makkah
9.3. Declaration of Prophet Hood and its Difficulties
9.4. Migration to Madina
9.5. Brotherhood
9.6. Madina Charter
9.7. The Holy War of Prophet
9.8. Treaty of Hudaybia
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9.9. Conquest of Makkah

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9.10. Last Sermon of Holy Prophet at Arafat

10. Islamic Culture and Civilization

10.1. Impact of Islamic Civilization on the Sub Continent
10.2. The Civilization of Sub Continent before Islam
10.3. The Political, Social and Moral Impacts of Islamic Civilization on Sub Continent
10.4. Academic, Intellectual, Social, Cultural Impact of Islam on the World

Recommended Books

1. Muhammad Hameedullah Islam and Practical Life, Darul Ishaat, Karachi, 1998.
2. Syed Abu Ala Mawdudi, Towards Understanding Islam, Islamic Publications, London,
1993.
3. Khurshid Ahmed, Islami Nazaria–e–Hiyat, B.C.C.&T, University of Karachi, Karachi, 1980.
4. Tahir Mansoori, Islamic Law of Contracts and Business Transaction, Shri’ah Academy,
Islamabad, 2005.
 11 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – I

Course Title : ETHICAL BEHAVIOR (FOR NON–MUSLIMS)

Course Number : BA(BS) – 331

Credit Hours : 03

Objective

The students are required to study Ethical Behavior lieu of Islamic Studies for Non–Muslim
students.

Course Contents

1. Meaning and Scope of Ethics

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2. Relation of Ethics With

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2.1. Religion
2.2. Science
2.3. Law

3. Historical Development of Morality

3.1. Instinctive Moral Life
3.2. Customary Morality
3.3. Reflective Morality

4. Moral Theories
4.1. Hedonism (Mill)
4.2. Intuitionism (Butler)
4.3. Kant’s Moral Theory

5. Moral Ethics and Society

5.1. Freedom and Responsibility
5.2. Tolerance
5.3. Justice
5.4. Punishment (Theories of Punishment)
 12 | P a g e BS (BBA) Syllabus

6. Moral Teachings of Major Religions

6.1. Judaism
6.2. Christianity
6.3. Islam

7. Professional Ethics
7.1. Medical Ethics
7.2. Ethics of Students
7.3. Ethics of Teachers
7.4. Business

Recommended Books

1. Ameer Ali S., The Ethics of Islam, Noor Library Publisher, 1951.
2. Donaldson D. M., Studies in Muslim Ethics, London, 1953.
3. Hill, Thomas, Ethics in Theory and Practice, Thomas Y. Crowel, New York, 1950.
4. Titus H. H., Ethics in Theory and Practice, Thomas Y. Crowel, New York, 1950.
5. William Lillie, An Introduction to Ethics, Methuen and Co., London, 1957.
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 13 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – I

Course Title : INTRODUCTION TO BUSINESS

Course Number : BA(BS) – 341

Credit Hours : 03

Objective

The main purpose of this course is to make the fresh students in the field of business studies able
to understand the concept and comprehensive views on business and allied activities. The
understanding of basic role of business in our society requires exploration into various areas.

The objective with the course is to explore and examine various aspects of business, their
interrelation with business system. This is a foundation course which provides basic knowledge
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about the nature and importance of business, its concepts, functions, principles etc.

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Course Contents

1. The Nature of Business

1.1. The Definition of Business
1.2. The Philosophy of Business
1.3. The Economic Setting of Business
1.4. Objectives of Business
1.5. Types of Businesses
1.6. Business Environment

2. Ownership
2.1. Sole Proprietorship
2.2. Partnership
2.3. Joint Stock Company / Corporation
2.4. Cooperatives
2.5. Business Combination

3. Finance
3.1. Financial Problems and Policies
3.2. Long Term and Short Term Finance
3.3. Important Financial Institutions
3.4. Stock Exchange Operation and Commodity Exchange
3.5. Risk and Insurance
 14 | P a g e BS (BBA) Syllabus

4. Production
4.1. Business Location and Layout
4.2. Purchasing and Inventory Control
4.3. Production and Production Control

5. Human Relations Department

5.1. Introduction
5.2. Personnel Department
5.3. Labour and Government
5.4. Management Union Relationship

6. Marketing
6.1. The Concept of Marketing Mix
6.2. Approach the Study of Marketing
6.3. Importance of Marketing for Business
6.4. Concept of Middleman
6.5. Marketing Communication and Promotion

7. Administrative Organization of Business

7.1. Need of Organization in a Growing Business
7.2. How to Establish an Organization?
7.3. Typical Basis for Classifying Activities
7.4. Types of Organization Relationship
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Recommended Books

1. Koontz & Fulmer, A Practical Introduction to Business, Richard D. Irwin Inc., 2000.
2. Newman H. William, Business Policies and Management, Cincinnati: South-Western
Publishing Co., 1998.
3. Khan A. Matin, Business in its Broader Perspective, New Urdu Bazar, Karachi, 2001.
4. Louise E. Boone, David L. Kurtz, Contemporary Business, Harcourt College Publishers,
2002.
 15 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – I

Course Title : COMPUTER APPLICATION TO BUSINESS

Course Number : BA(BS) – 351

Credit Hours : 03

Course Contents

1. Information Technology
1.1. Principles
1.2. Practices
1.3. Opportunities

2. Components of Computer
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2.1. Input Devices

2.2. Storage Devices

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2.3. Processing Devices
2.4. Output Devices

3. Computer System and Its Components

3.1. Hardware
3.2. Software
3.3. Data / Information
3.4. People
3.5. Procedures
3.6. Environment

4. Operating System and User Interface

4.1. Operating System Basics
4.2. Types of Operating Systems
4.3. Running Programs
4.4. Managing Files
4.5. Managing Hardware

5. Application Software:
5.1. Word Processing Programs (MS Word)
5.1.1. Word Processor Interface
5.1.2. Entering and Editing Text
5.1.3. Formatting Text
 16 | P a g e BS (BBA) Syllabus

5.1.4. Special Features of Word Processing Software (Spell & Grammar Check,
Thesaurus, Track Changes, Comments, and Mail Merge)
5.2. Spreadsheet Program (MS Excel)
5.2.1. Spreadsheet’s Interface
5.2.2. Entering Data in a Worksheet
5.2.3. Editing and Formatting a Worksheet
5.2.4. Adding Charts
5.2.5. Using Basic Functions (Sum, Average, Count, Find, Replace, Repeat,
Search, VLookup and HLookup)
5.3. Presentation Program (MS Power Point)
5.3.1. The Presentation Program’s Interface
5.3.2. Creating a Presentation
5.3.3. Formatting Slides
5.3.4. Special Features of Presentation Programs
5.3.5. Integrating Multiple Data Sources in a Presentation
5.3.6. Presentation Slide Shows
5.4. Databases and Database Management Systems
5.4.1. The Database
5.4.2. The DBMS
5.4.3. Working Database Tables
5.4.3.1. Creating Database Tables
5.4.3.2. Sorting Database Tables
5.4.3.3. Viewing Records
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5.4.3.4. Querying a Database

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5.4.3.5. Generating Reports

6. Internets Basics
6.1. How Internet Works TCP/IP: The Universal Language of The Internet
6.2. Addressing Schemes–IP and DNS Addresses
6.3. Domains and Sub–Domains
6.4. Major Features of Internet
6.4.1. world wide web
6.4.2. e–mail
6.4.3. Telnet
6.4.4. FTP
6.4.5. Relay Chat (IRC)
6.4.6. Firewalls
6.4.7. Intranets and Extranets
6.4.8. Cyber Crimes

7. Networks and Data Communications

7.1. The Uses of a Network
7.1.1. Simultaneous Access
7.1.2. How Networks are Structured
7.1.2.1. Local Area Network
7.1.2.2. Metropolitan Area Network
7.1.2.3. Wide Area Network
7.1.2.4. Server–Based Network
 17 | P a g e BS (BBA) Syllabus

7.1.2.5. Client / Server Networks

7.1.2.6. Peer–to–Peer Networks
7.1.3. Network Topologies
7.1.4. Data Communication
7.1.4.1. Modem
7.1.4.2. ISDN, T1, T3
7.1.4.3. DSL Technologies
7.1.4.4. ATM
7.1.4.5. Cable Modem

8. E–Commerce Applications Models (limited to application only)

8.1. B2C B–Business
8.2. B2B C–Consumer
8.3. C2C G–Government
8.4. B2E S–Society
8.5. G2S E–Employee

9. The Driving Forces of E–Commerce

9.1. Change Management (CM)
9.2. New World of Business Organization
9.3. Responses Business Process Reengineering (BPR)
9.4. Business Pressure
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10. Establishing Your Presence in E–Commerce

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10.1. Types of Web Sites
10.2. Web Page Design and Tools
10.3. Publishing and Promoting your Web Site
10.4. Maintaining a Website: Structuring a Traditional Company’s “Dot Com”

RECOMMENDED BOOKS:

1. Senn James A., Information Technology in Business, Prentice Hall, 2002

2. Turban, Lee, King, Chung, Electronic Commerce: A Managerial Perspective, Prentice Hall,
(Latest Edition)
3. Peter Norton, Introduction to Computers, McGraw–Hill, 5th Edition, 2004
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Bs (BBA) – iI
First year SECOND semester

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 18 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – II

Course Title : BUSINESS ENGLISH – II (COMPOSITION)

Course Number : BA(BS) – 302

Credit Hours : 03

Objective

The main objective is to enable the students to express themselves in good rhetorical language
with special reference to arrangement and style. The students will be introduced to envelop,
persuasive writing which will help them to critically develop analytical research. It will also
encourage the students to read widely and analyze written prose and to develop paraphrasing
skills. It will also sharpen their powers of observation and skills for writing about personnel, public,
professional needs and problems. Apart from this it will further build their understanding on the
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techniques of composition.

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Course Contents

1. Orientation : Writing Structure

1.1. Approaches, Practices
1.2. Purpose and Characteristics

2. Understanding Paragraph Development

2.1. Paragraph Unity

3. Supporting Topic Sentences

3.1. Examples
3.2. Details
3.3. Anecdotes
3.4. Facts and Statistics

4. Supporting Topic Sentences

4.1. Enumeration
4.2. Special Types of Enumeration
4.3. Process and Chronology
4.4. Cause and Effect
4.5. Comparison and Contrast
 19 | P a g e BS (BBA) Syllabus

5. From Paragraph To Composition

5.1. Identifying Controlling Ideas
5.2. Writing Process 3X3 (Essay Writing)
5.3. Essay Writing, Division and Classification
5.4. Essay Writing – Argumentation

6. Special Skills in Writing

6.1. The Short Paper
6.2. Writing a Summary

7. The Critical Review

7.1. Reviewing Article

8. The Research Paper – Writing a Research Paper

8.1. Review

Recommended Books

1. Arnaudet Martin L., Paragraph Development, Prentice Hall Regents, Eaglewood Cliffs (3rd
Edition), 2000.
2. Arnaudet Martin L., Mary Ellen Barrett, Approaches To Academic Reading And Writing,
1999.
3. Jefferson, H. M., Writing : A College Handbook, W.W. Norton and Company (6th Edition),
Previous

2000.

Next
4. Langan Johann, College Writing Skills, McGraw Hill, (5th International Edition), 2000.
 20 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – II

Course Title : MONEY AND BANKING

Course Number : BA(BS) – 312

Credit Hours : 03

Objective

The course aims at providing basic understanding about the principles and practices in money
and banking field. The course reviews definitions, functions and theories of money – classical,
Keynsian and modern viewpoints, central and commercial banking, examination of monetary
policy. The course also discusses the principles of international finance and financial institutions.

Course Contents
Previous

1. Evaluation, Function and Forms of Money

Next
1.1. Need for Money. Origin of Money. Commodity Money and Commodity Standards,
Rise of Fiat Money. Seigniorage
1.2. Functions of Money. Types of Money – (M1, M2, M3 and L)
1.3. Approaches to Defining and Measuring Money

2. Techniques of Money Management and Role of Central Bank

2.1. Definition of Money Policy
2.2. Monetary Policy Operation Procedures
2.3. Rules versus Discretion in Monetary Policy
2.4. Role of State Bank of Pakistan as the Coordinator of Monetary Policy of the Country

3. Introduction to International Monetary System

3.1. International Accounting Identities: Balance of Payment. The Current Account. The
Capital Account. Settlement of Balances
3.2. Fixed Exchange Rate System: Gold Standard. Brettan Woods System
3.3. Floating Exchange Rate System

4. Monetary and Fiscal Policy Coordination

4.1. Basic International Policy Relationship
4.2. Regulation of Banking and Financial Markets
4.3. Basle Agreements I and II
 21 | P a g e BS (BBA) Syllabus

5. Financial Markets, Financial Institutions and Instruments

5.1. Capital Markets: Debt and Equity Markets
5.2. Money Markets: Financial Service Markets
5.3. Financial Institution: Depository Institution, Commercial Bank, Savings and Loans
Associations, Mutual Saving’s Bank and Credit Unions
5.4. Non-Depository Institutions: Mutual Funds, Insurance Companies and Pension
Funds etc.

6. Financial Instruments
6.1. Certificate of Deposits
6.2. Treasury Bills
6.3. Purchase Agreements
6.4. Banker’s Acceptances
6.5. Federal Funds
6.6. Corporate Stocks
6.7. Corporate Bonds
6.8. Mortgages
6.9. Government Securities
6.10. Consumer and Commercial Loans
6.11. Municipal Bonds

7. Banking
7.1. Origin
Previous

7.2. Evolution

Next
7.3. Types and Functions
7.4. Sources of Funds in Relation to Legal, Economic and Social Factors Involved in
Pakistan

8. Prudential Regulations for Banks, DFIs etc.

9. Funds Management
9.1. Investment and Lending
9.2. Statutory and Liquidity Requirements in Pakistan

10. Banker Customer Relationship

10.1. Primary and Others

11. Customer’s Accounts

11.1. Individual
11.2. Institutional and Corporate
11.3. Requirement of KYC

12. Negotiable and Other Instruments

12.1. Promissory Notes
12.2. Bill of Exchange
12.3. Cheque
12.4. Drafts
12.5. Receipt
 22 | P a g e BS (BBA) Syllabus

12.6. Bonds
12.7. Coupons
12.8. Dividend Warrants
12.9. Letter of Credit
12.10. Travellers Cheques
12.11. Credit and Debit Cards

13. Payment of Cheques and Other Instruments by Banks

14. Collection of Instruments by Banks

14.1. Crossing and Endorsements
14.2. Principles of Bank Lending
14.3. Control of Credit in Pakistan
14.4. Security of Bank Advances

15. Interest Free Banking

15.1. Relation and Methods

Recommended Books

1. Luckett D. G., Money and Banking, McGraw Hill, New York, (3rd Edition), 1998.
2. Miller Roger LeRoy and VanHoose’ David D., Modern Money and Banking, McGraw Hill
Book Co., Singapore, (3rd Edition), 2000.
Previous

3. Siddiqi Asrar H., Practice and Law of Banking in Pakistan, Royal Book Company, Karachi,

Next
(7th Edition), 2004.
 23 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – II

Course Title : HISTORY OF IDEAS

Course Number : BA(BS) – 322

Credit Hours : 03

Objective

The fundamental objective of this course is to provide exposition about the Enlightenment
Thought. The Age of Enlightenment in Europe is considered to be a cultural movement of
intellectuals beginning in late 17th and 18th century emphasizing reason and individualism rather
than tradition. Pre–enlightenment period and the rise of enlightenment to its critique will be
discussed in the course.
Previous

Course Contents

Next
1. Introduction
2. What is Enlightenment? – A critical perspective.
3. Difference between Classical Period and Dark Ages
4. Why religious domain is not considered to be enlightenment?
5. Religious Institutionalization
6. Discursive Practices
7. Protestantization of Christianity
8. Scottish Enlightenment
9. Humanism
10. Romanticism
11. Cartesian Meditations
12. Deception (Meditations)
13. Modernism
13.1. Anthropocentricity
13.1.1. Individualism
13.1.2. Collectivism
13.2. Freedom
13.2.1. Individualistic
13.2.2. Collectivistic
13.3. Rationality
13.3.1. Static
13.3.2. Dialectic
14. Freedom (Humanism)
15. Liberty and Commerce
 24 | P a g e BS (BBA) Syllabus

16. Knowledge and Freedom

17. Post Colonialism
18. Philosophy of History (Georg Hegel)
19. Philosophy of History (Karl Marx)
20. Philosophy of History (Immanuel Kant)
21. Philosophy of History (Socrates)
22. Philosophy of History (Plato)
23. Philosophy of History (Aristotle)
24. Philosophy of History (Augustine)
25. Philosophy of History (Machiavelli)
26. Philosophy of History (Hobbes)

Recommended Books:

1. J. M. Beach, (2010). What is Enlightenment? A History & Sociology of Knowledge,

Southwest Press, CreateSpace Independent Publishing Platform
2. René Descartes, (1996). Meditations on First Philosophy: Cambridge University Press,
Cambridge.
3. Samuel Fleischacker, (2013). What is Enlightenment? 1st Edition, Routledge Publisher.
4. Immanuel Kant.(2015). What is Enlightenment?, The Perfect Library Publishers.
5. Immanuel Kant, (2013). A Critique of Pure Reason, CreateSpace Independent Publishing
Platform.
6. G. W. F. Hegel and A. V. Miller, (1976). Phenomenology of Spirit, New Edition, Oxford
Previous

University Press.

Next
7. G. W. F. Hegel, (2004). The Philosophy of History, Reissue Edition, Dover Publications.
8. R. G. Collingwood, Jan van der Dussen, (1994). The Idea of History, Revised Edition,
Oxford University Press.
9. Michel Foucault, (1984).What is Enlightenment? & Madness, The Absence of Work,
Pantheon Publisher.
10. John Gray, (2007). Enlightenment's Wake: Politics and Culture at the Close of the Modern
Age, 1st Edition, Routledge Publishers.
11. Anthony Pagden, (2013). The Enlightenment, 1st Edition, Random HousePublisher.
12. Aristophanes, (2000). Clouds,Hackett Publishing Company, Inc.
13. Plato, (2008). The Republic, Oxford University Press.
14. Aristotle, (2013). The Politics,2nd Edition, Clarendon Press, Oxford
15. Machiavelli, (2008). The Prince,1st Edition, Oxford University Press.
16. Hobbes, (2008). Leviathan, Reissue Edition, Oxford University Press.
 25 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – II

Course Title : PAKISTAN STUDIES

Course Number : BA(BS) – 332

Credit Hours : 03

Objective

The course is designed with the objectives of acquainting the students with the anthropological
study of Pakistan. Advents of Muslims in India, two nation theory and the history of freedom
movement with role of important leaders before and after independence and their contributions.

After completing the course students are expected to learn the background and the events
responsible for the creation of Pakistan. The course is to create a feeling of love and importance
Previous

of Pakistan among the young generation. They will make themselves aware of the status of
Pakistan in relation to neighbors and realize their personal identification as a Pakistani national.

Next
Course Contents

1. Historical Background of Pakistan with special reference to Ulema’s work and political
awakening in the subcontinent. The reformists Shaikh Ahmed Sirhindi, Shah Waliullah and
others.
2. Creation of Pakistan, Its problems and gradual Development in the fields of politics.
3. Constitutional evolution of Pakistan up to the current constitution and its amendments.
4. Languages of Pakistan.
5. Cultural heritage of Pakistan.
6. Pakistan and the Modern World (Foreign Affairs).
7. Economic Progress of Pakistan from 1970s, to date.

Recommended Books

1. Hussain, J. (1998). A History of the Peoples of Pakistan. Karachi: Oxford University Press.
2. Qureshi, I. H. (1997). A Short History of Pakistan. Karachi: Vol–IV University of Karachi.
3. Qureshi, I. H. (1974). The Struggle for Pakistan. Karachi: University of Karachi.
4. Ikram, R. & Sayyid, M. A. (1999). Introduction to Pakistan Studies. Lahore: Caravan Book
House.
5. Shahzad, S. G. Pakistan Studies. Karachi: Qamar Kitab Ghar. (Latest Edition).
6. Akbar, Z. S. Issues in Pakistan’s Economy. (Latest Edition).
 26 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – II

Course Title : HUMAN BEHAVIOR

Course Number : BA(BS) – 342

Credit Hours : 03

Objective

The purpose of this course is to understand the behavior of human being in general and in
business organization specifically. How people behave in a way as they do in a situation? This
question is difficult to answer as human is a very complex entity.
Behavioral scientists and psychologists are continuously engaged in research to ascertain the
nature of human behavior in order to provide them an environment to improve their effectiveness
and efficiency at work place. Management is getting things done through other people which is
Previous

not possible without deeper understanding of human behavior.

Next
Course Contents

1. Definition of Human Psychology

1.1. Understanding Goals of Psychology
1.2. Major Trends in the Development of Psychology
1.3. Biological Basis of Behavior

2. Perception
2.1. Attentional Processes
2.2. Organizational Processes in Perception
2.3. Identification and Recognition Processes
2.4. Memory

3. Learning and Behavior

3.1. Classical Conditioning
3.2. Operant Conditioning
3.3. Cognitive Learning
3.4. Observational Learning

4. Motivation and Emotion

4.1. Definition and Type of Motivates (Primary, Secondary and General)
4.2. Basic Emotions and Culture
4.3. Theories of Emotions
4.4. Functions of Emotions
 27 | P a g e BS (BBA) Syllabus

5. Cognitive Processes
5.1. Studying Cognition
5.2. Language Use
5.3. Visual Cognition
5.4. Problem Solving and Reasoning
5.5. Judging and Deciding
5.6. Intelligence Assessment

6. Personality
6.1. Definition and Assessment of Personality
6.2. Psychodynamic, Behavioristic, Humanistic, and Trait Theory of Personality

7. Social Psychology
7.1. Social Cognition
7.2. Attitude and Their Group Behavior
7.3. Prejudice
7.4. Social Influences and Group Behavior
7.5. Interpersonal Attraction and Loving
7.6. Stress and Coping (Psychology of Health)

Recommended Books

1. Feldman & Robert S. (2002). Understanding Psychology. McGraw–Hill.

Previous

2. Gerow & Josh (1997). Psychology and Introduction. Longman.

Next
3. Lahey, & Benjamin, (2003). Psychology. McGraw–Hill.
4. Carlson, N. R. & William, B. (1997). Psychology. Allyn and Bacon.
5. Carlson, N. R., Miller, H. Heth, C. D. (2009). Psychology: The Science of Behavior. (7th
Edition).
6. Zimbardo, Phillips G. & Richard G. J., (1996). Psychology and Life Harper. Collin Publishers.
 28 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – II

Course Title : MASS COMMUNICATION

Course Number : BA(BS) – 352

Credit Hours : 03

Course Contents:

1. Communication
1.1. Definition
1.2. Scope
1.3. Process of communication
1.4. Functions of communications
1.5. Conditions for successful communication
Previous

1.6. Settings of communication

1.6.1. Personal Communication: Intrapersonal, Extra personal, Intra Personal:

Next
Dyad and Small Group communication.
1.6.2. Non Personal Communication: Public Communications and Mass
Communications, Machine Assisted Interpersonal Communication.
1.7. Kinds of communications
1.7.1. Verbal and Non Verbal Communication

2. Mass Communications
2.1. Definition
2.2. Process of Mass Communications
2.3. Difference between Interpersonal, Mass Communication and Machine Assisted
Interpersonal Communication

3. Medium and Media

3.1. Kinds of Media
3.2. Print and Electronic Media
3.3. Characteristics and Difference between Electronic and Print media

4. Historical Background of Print Media in World and in Indo Pak

5. Adjunct of Mass Communication

5.1. Public relations
5.1.1. Concept
5.1.2. Importance
5.1.3. Publics
 29 | P a g e BS (BBA) Syllabus

5.2. Advertising: An Introduction

6. News Agencies
6.1. Its Working
6.2. Historical Background
6.3. Some Important National and International News Agencies

Recommended Books

1. Introduction to Mass Communications: Media Literacy & Culture. Stanley J. Baran

2. The Dynamics of Mass Communications: Media in the Digital Age, Joseph R. Dominick
3. The Media of Mass Communication, John Vivan
4. Introduction to Mass Communications, Warren K Agee, Philip H Ault, Edwin Emerey
5. Understanding Mass Communications, Melvin l. Defleur, Everett E Dennis
6. Modern Mass Media: John C Merrill
Previous

Next
 Previous

Bs (BBA) – iII
SECOND year first semester

Next
 30 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – III

Course Title : LOGIC

Course Number : BA(BS) – 401

Credit Hours : 03

Objective

The Objective of this course is to sharpen the intellect of the students, develop their earning
ability, strengthen their understanding and promote clear thinking. In order to achieve the desired
goal, especially, in management of organizations the manager is expected to present his case
with reasoning and logically. It is important to convince the people while negotiating in business.
The knowledge of logic will help students to learn how to present their viewpoints before others.
Previous

Course Contents

Next
1. Definition of Logic
1.1. Logic as a Science and an Art
1.2. Scope of Logic
1.3. The Laws of Logic
1.4. Induction and Essential Characteristics of Induction

2. Categorical Propositions and Classes

2.1. Quality, Quantity and Distribution
2.2. The Traditional Square of Opposition
2.3. Immediate Inferences, Conversion, Obversion, Contraposition, Inversion
2.4. Existential Import
2.5. Symbolism and Diagram for Categorical Proposition

3. Three Basic Uses of Language

3.1. Discourse Serving Multiple Functions
3.2. The Forms of Discourse
3.3. Emotive Words
3.4. Kinds of Agreement and Disagreement
3.5. Emotively Neutral Language

4. The Purpose of Definition

4.1. The Types of Definition
4.2. Various Kinds of Meaning
4.3. Techniques for Defining
 31 | P a g e BS (BBA) Syllabus

5. Standard Form Categorical Syllogisms

5.1. The Formal Nature of Syllogistic Arguments
5.2. Venn Diagram Techniques for Testing Syllogisms
5.3. Rules and Fallacies
5.4. Reducing the Number of Terms in Categorical Syllogism

6. Informal Fallacies
6.1. Fallacies of Relevance
6.2. Fallacies of Presumptions
6.3. Fallacies of Ambiguities

Recommended Books

1. Gensler, H. J. (2010). Introduction to Logic. (2nd Edition). Routledge.

2. Hurley & Patric (1988). A Concise Introduction to Logic. Belmont: Calif Wadsworth.
3. Copi, I. M. (1990). Introduction to Logic. New York: McMillan Co.
4. Hurley, P. J. (2007). A Concise Introduction to Logic. (10th Edition), Thomson Wardworth.
Previous

Next
 32 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – III
ORAL COMMUNICATION AND
Course Title :
PRESENTATION SKILLS
Course Number : BA(BS) – 411

Credit Hours : 03

Objective

The main objective is to enable the students to express themselves in meticulous manner. In an
age of downsizing change and career insecurity good communication skills are more important
than ever. The course aims at retaining the career oriented features that will help and recognize
the approaches required in communicating at work by using new technology in giving
presentations and organizing tips for speaking in meetings, interview, seminars and conferences.
Previous

Course Contents

Next
1. Communication at Work
1.1. The Importance of Communication
1.2. The Nature of Communication
1.3. The Process of Communication
1.4. Using Communication Networks
1.5. Choosing the Optimal Communication Channel

2. Personal Skills
2.1. Communication Verbal and Non-Verbal Messages
2.2. Types of Non-Verbal Communication
2.3. Characteristics, Differences, Functions

3. Listening
3.1. Importance of Listening
3.2. Approaches to Listening
3.3. Barriers to Effective Listening
3.4. Reasons for Listening

4. Developing the Presentation

4.1. Oral Presentations
4.2. Establishing a Purpose
4.3. Developing the Thesis
 33 | P a g e BS (BBA) Syllabus

5. Organizing Your Ideas

5.1. The Importance of Clear Organization
5.2. Gathering Ideas and Material
5.3. Organizing the Body
5.4. Planning the Introduction
5.5. Planning the Conclusion
5.6. Adding Transitions

6. Verbal and Visual Support in Presentation

6.1. Functions of Supporting Material
6.2. Verbal Support
6.3. Visual Aids

7. Delivering the Presentation

7.1. Types of Delivery
7.2. Guidelines for Delivery
7.3. Speaking with Confidence

8. Interpersonal Skills
8.1. Understanding Interpersonal Relationship
8.2. Characteristics
8.3. Managing Conflicts
8.4. Dealing With Criticism
Previous

8.5. Negotiating Skills

Next
9. Informative Group and Special
9.1. Occasion Meeting
9.2. Informative Presentations
9.3. Group Presentations
9.4. Special Occasion Speeches

10. Persuasive Presentations

10.1. Types of Persuasive Presentations
10.2. Persuasive Strategies
10.3. Maximizing Speaker Credibility
10.4. Organizing Persuasive Messages

11. Principles of Interviewing

11.1. Planning the Interview
11.2. Conducting Successful Interviews

12. Types of Interviews

12.1. Information Gathering Interview
12.2. The Employment Interview
12.3. Performance Appraisal Interview
 34 | P a g e BS (BBA) Syllabus

13. Working in Teams

13.1. Approaches to Working in Groups and Teams
13.2. Problem Solving Communication
13.3. Effective Communication in Groups and Teams

14. Effective Meetings

14.1. Types of Meetings
14.2. Planning Problem Solving Meetings
14.3. Conducting Meetings

15. Methods of Dictating Techniques

15.1. Communication and Telephone

16. Communicating Effectively in International Business

16.1. Non-Verbal Communication in International Business
16.2. Training Needs in International Business
16.3. Criteria for Communicating Effectively

Recommended Books

1. Adler Ronald B., Communicating At Work: Principles and Practices for Business and the
Professionals, McGraw Hill Publication, (5th International Edition), 1999.
2. Hamna Michael S., Wilson Gerald L., Effective Business Communication, McGraw Hill
Previous

Publication, (4th Edition), 1998.

Next
 35 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – III

Course Title : ENTREPRENEURHSIP

Course Number : BA(BS) – 421

Credit Hours : 03

Objective

The course is designed to equip students to be potential entrepreneurs with the tools and insight
for success. With solid theory and relevant examples, this thorough course covers the entire
process of building a business. The course begins with recognizing opportunity and building a
team, and then moves through assembling finances, the business plan, legal issues, marketing,
growth, and exit strategies.
Previous

Course Contents

Next
1. The Challenges of Entrepreneurship
1.1. The Foundations of Entrepreneurship
1.2. Inside the Entrepreneurial Mind: From Ideas to Reality.

2. Building the Business Plan: Beginning Considerations

2.1. Strategic Management and the Entrepreneur
2.2. Forms of Business Ownership and Franchising
2.3. Buying an Existing Business

3. Building The Business Plan: Marketing Considerations

3.1. Building a Powerful Marketing Plan
3.2. E–Commerce and the Entrepreneur
3.3. Integrated Marketing Communications and Pricing Strategies

4. Building the Business Plan: Financial Considerations

4.1. Managing Cash Flow
4.2. Creating a Successful Financial Plan
4.3. Crafting a Winning Business Plan

5. Putting the Plan to Work: Building a Competitive Edge

5.1. Sources of Financing: Debt and Equity
5.2. Choosing the Right Location and Layout
5.3. Global Aspects of Entrepreneurship
5.4. Leading the Growing Company and Planning for Management Succession
 36 | P a g e BS (BBA) Syllabus

Recommended Books

1. Zimmerer, Thomas, W. and Norman, M. S. (2005). Essentials of Entrepreneurship and

Small Business Management. New Delhi: Prentice Hall.
2. Baron, R. A. and Shane, S. A. (2008). Entrepreneurship A Process Perspective. Dallas:
Thomson South–Western.
3. Kaplan, J. M. & Warren, A. C. (2009). Patterns of Entrepreneurship Management. New
York: John Wiley & Sons.
4. Greene, C. L. (2006). Entrepreneurship. New Delhi: Cengage Learning.
Previous

Next
 37 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – III

Course Title : INTERNATIONAL RELATIONS

Course Number : BA(BS) – 431

Credit Hours : 03

Course Contents

1. The Discipline of International Relations – Meaning, Evolution, Nature and Scope

2. Theories and Approaches to the Study of International Relations
3. International system and the Role of Actors and Non–State Actors
4. Balance of Power
Previous

5. Foreign Policy – Concept and Techniques

Next
6. An Emerging Global Civil Society: international Law, international Organization, and
Globalization
7. Global Economy: Politics and Capitalism
8. The Political Economy of International trade, Money, and Regional Integration
9. The Political Economy of Investment and Sustainable Development
10. The Global Environment
11. Religion, Nationalism, and Conflicting Identities
12. Humanitarianism: Human Rights and Refugees

Recommended Books

1. Ghosh, P. (2009). International Relations. PHI Learning.

2. Viotti, P. R. & Kauppi, M. V. (2007). International Relations and World Politics. Pearson.
3. Griffiths, M., O'Callaghan, T., & Roach, S. C. (2008). International Relations. Routledge.
 38 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – III

Course Title : LEADERSHIP AND SOCIAL RESPONSIBILITY

Course Number : BA(BS) – 441

Credit Hours : 03

Objective
Upon completion of this course students will:
 Understand and articulate foundational leadership concepts related to individual and
group dynamics.
 Gain knowledge and demonstrate the ability to work effectively individually and as team
on educational and social projects.
 Develop clear communication skills
 Increase self-awareness through the exploration of values, beliefs, culture, and identity..
Previous

 Understand the nature of coalitions, communities, and systems.

 Appreciate the relationship between ethics and leadership.

Next
 Discover the complexities of leadership and the multi-disciplinary nature of leadership
studies.
 Compare and contrast traditional and emergent paradigms of leadership.
 Apply critical thinking to leadership theories and practices.
 Understand gender and cultural influences on leadership.
 Assemble a personal profile of skills and characteristics for effective leadership.
 Integrate theoretical leadership perspectives through applied and researched writing
assignments.
 Understand how ethics influences leadership behaviors.
 Value the significance of multiculturalism, diversity, and social responsibility in effective
leadership.

Course Contents

1. Introduction to Leadership
1.1. Foundational Principles
1.2. Rapidly Changing Times
1.3. Understanding and Examining the Paradigms
1.4. The Search for a New Conceptualization of Followers
1.4.1. Followership
1.4.2. What New Term for Followers?
1.5. Purposes of Leadership
1.6. Civic Engagement and Civic Responsibility
1.7. Making a Difference Leadership Viewed from Different Frames
 39 | P a g e BS (BBA) Syllabus

1.8. Leadership Requires Openness to Learning

1.9. Personal Responsibility for Learning and Experiential Learning
1.10. Relational Leadership

2. The Changing Nature of Leadership

2.1. Myths about Leadership
2.2. Truths about Leadership
2.3. Definitions of Leadership
2.4. Metaphorical Definitions of Leadership
2.5. Generations of Leadership Theories
2.5.1. Great Man Approaches
2.5.2. Trait Approaches
2.5.3. Behavioral Approaches
2.5.4. Situational Contingency Approaches
2.5.5. Influence Theories
2.5.6. Reciprocal Leadership Theories
2.5.7. Transforming Leadership Theory
2.5.8. Servant-Leadership Theory
2.5.9. Followership Theory
2.5.10. Emerging Leadership Paradigms

3. The Relational Leadership Model

3.1. Relational Leadership
Previous

3.2. Knowing-Being-Doing

Next
3.3. Relational Leadership Is Purposeful
3.4. Working for Positive Change
3.5. Relational Leadership Is Inclusive
3.6. Relational Leadership Is Empowering
3.7. Relational Leadership Is Ethical
3.8. Relational Leadership Is About Process

4. Understanding Yourself
4.1. Development of Self for Leadership
4.2. Values, Beliefs, Ethics, and Character
4.3. Personal Style Preferences

5. Understanding Others
5.1. Individuality and Commonality
5.2. Understanding Gender Diversity
5.3. Understanding Cultural Diversity
5.4. Understanding International Diversity
5.5. Your Cultural Heritage
5.6. Building Multicultural Appreciation
5.7. Attitudes toward Differences
5.8. Cultural Influences on Leadership Behavior
5.9. Leadership and Communication
5.10. Assertive Communication
5.11. Relational Empathy
 40 | P a g e BS (BBA) Syllabus

6. Leading with Integrity and Moral Purpose

6.1. Creating and Sustaining an Ethical Organizational Environment
6.2. Moral Purpose as an Act of Courage
6.3. Assumptions about Ethical Leadership
6.4. Transforming Leadership Theory
6.5. Modeling a Moral Purpose
6.6. Moral Talk
6.7. Ethical Decision-Making Models
6.8. Practical Applications
6.9. Ethical Principles and Standards

7. Leading Teams
7.1. Teams in Organizations
7.2. Team Types and Characteristics
7.3. Team Effectiveness
7.4. The Team Leader’s Personal Role
7.5. The leader’s New Challenge: Virtual and Global Teams
7.6. Handling Team Conflict

8. Understanding Change
8.1. Understanding Change
8.2. Understanding Change from an Individual Perspective
8.3. Facilitating Change
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9. Strategies for Change
9.1. Introduction
9.2. Students as Change Leaders
9.3. The Social Change Model of Leadership Development
9.4. Comparison of the Relational Leadership Model and Social Change Model
9.5. Building Coalitions for Community Action
9.6. Service as Change-Making
9.7. Identifying Critical Issues
9.8. Joining with Others
9.9. Navigating Environments

10. Developing a Leadership Identity

10.1. Developing the Capacity for Leadership
10.2. Personal Identities
10.3. The Leadership Identity Development Study
10.4. Developing a Leadership Identity
10.5. Awareness
10.6. Exploration/Engagement
10.7. Leader Identified

11. The Mind, Body, and Soul of the Leader

11.1. Self-Renewal
11.2. Continuity and Transition
 41 | P a g e BS (BBA) Syllabus

Recommended Books

1. Exploring Leadership: for College Students who want to make a difference by Susan R.
Komives, Nance Lucas and Timothy R. Mc Mahon
2. Leadership an Experience by Richard L. Daft
3. Leadership Theory and Practice by Peter G. Northouse
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 42 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – III

Course Title : SMALL & MEDIUM ENTERPRISE (SME)

Course Number : BA(BS) – 451

Credit Hours : 03

Course Contents

1. The Dynamic Role of Small Business

1.1. The Growing Importance of Small Business
1.2. Challenging Opportunities in Small Business
1.3. Forms of Ownership of Small Business

2. How To Plan and Organize a Business

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2.1. Becoming the Owner of a Small Business

2.2. Planning, organizing and Managing a Small Business

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2.3. How to Obtain the Right Financing for your Business

3. How to Market Goods and Services

3.1. Developing Marketing Strategies
3.2. Promoting and distributing

4. How to Organize and Manage the Business

4.1. How to Obtain and Manage Human Resource Diversity in small Business
4.2. How to Maintain Relationship with Your Employees and Their Representatives

5. How to Operate the Business

5.1. Obtaining and Laying Out Operating Facilities
5.2. Purchasing, Inventory, and Quality Control

6. Basic Financial, Planning and Control

6.1. Profit Planning
6.2. Budgeting and Controlling Operations and Taxes
6.3. Using Computer Technology in Small Business

7. Providing Security for the Business

7.1. Risk Management, Insurance, and Crime Prevention
7.2. Maintaining Good Government Relations and Business Ethics
7.3. Planning for the Future of Family–Owned Businesses
 43 | P a g e BS (BBA) Syllabus

Recommended Books

1. Leon C., Megginson E. & Byrd M. J. (2004). Small Business Management. Mc Graw–Hill.
2. Murphy M. (1999). Small Business Management. Pitman.
3. Stokes D. & Wilson N. (2006). Small Business Management & Entrepreneurship. Thomson.
4. Small is Beautiful: Study of Economics as if People Mattered, (2000), Hartley and Marks
Publishers.
5. Beverly Schwartz,Rippling: How Social Entrepreneurs Spread Innovation Throughout the
World, (2012), Wiley.
Previous

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 Previous

Bs (BBA) – iv
SECOND year SECOND semester

Next
 44 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – IV

Course Title : E – BUSINESS

Course Number : BA(BS) – 402

Credit Hours : 03

Objectives

This course aims to develop students’ abilities to use, analyze, and evaluate electronic business
technologies and to propose business model and develop business strategies employing these
technologies. The course covers intra‐ and inter‐ organizational systems, payment systems,
mobile systems, cloud computing, social technologies, smart systems, and other Internet‐based
information systems relevant for electronic business. Core elements of the course the analysis
and discussion of current electronic business case studies as well as the entrepreneurial
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development of actual electronic business models.

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Course Contents

1. The Value Chain

1.1. Supply Chains
1.2. Porters value Chain Model

2. Competitive Advantage
2.1. Porters Model

3. Leveraging the Web for Corporate Success

3.1. Web based Electronic Commerce
3.2. Strategic Development
3.3. Issues in Business to Consumer Boundary
3.4. Issues in Development of Business Partnership
3.5. Interconnectivity in a Virtual World

4. Internet Business Model

4.1. Scope, Breadth of Target Customer Segments
4.2. Product Line Diversification
4.3. Vertical Integration
4.4. Hybridization
 45 | P a g e BS (BBA) Syllabus

5. Online retailers
5.1. Online Retailer Economics
5.2. Tactics for Success
5.3. Strategic Issues

6. Online Market Makers

6.1. Types of Purchases
6.2. Value Creation by Market Makers for Market Participants

7. Customer Interface
7.1. Seven Design Elements
7.2. Five Content Archetypes
7.3. Pricing Models of Commerce Archetypes

8. Authentication, digital payments

8.1. Security of Transactions
8.2. E-commerce Payment Modes

9. Global e- commerce, local problems

9.1. e-commerce and Supply Chain
9.2. Data Access and Control
9.3. Cultural Imperatives
9.4. Strategic Challenge
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10. Strategy Implementation – Delivery system
10.1. Challenges
10.2. Delivery systems

Recommended Books

1. Rayport, Jaworski, Introduction to e-business, 2nd Edition, (2011), McGraw-Hill/Irwin.

2. D.K Gupta, Electronic Marketing, First edition, (2003), Rajat Publications.
3. Warren D.Raisch, The e-market place, (2013), McGraw-Hill Publishing.
4. Daniel Amor, The e-Business, Second Edition, (2002), Prentice Hall.
 46 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – IV
BUSINESS ETHICS & CORPORATE
Course Title :
GOVERNANCE
Course Number : BA(BS) – 412

Credit Hours : 03

Objective

This course introduces contemporary and controversial ethical issues facing the business
community. Topics include moral reasoning, moral dilemmas, law and morality, equity, justice
and fairness, ethical standards, and moral development. Upon completion, students should be
able to demonstrate an understanding of their moral responsibilities and obligations are members
of the workforce and society.
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Course Contents

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1. An Overview of Business Ethics
1.1. Business Ethics Defined
1.2. Why Study Business Ethics?
1.3. Framework for Studying Business Ethics
1.4. Ethics, Society & Religion

2. The Business Environment

2.1. The Volatility of the Business Environment
2.2. Underlying Historical Forces Changing the Business Environment
2.3. Six Key Environments of Business
2.4. Business’ Impact on its Environment

3. Critics of Business
3.1. Historical Attitudes towards Business
3.2. Factors Underlying Negative Attitudes toward Business
3.3. Current Criticism of American Business

4. Corporate Social Responsibility

4.1. The Evolving Idea of Social Responsibility
4.2. The Contemporary View of Corporate Social Responsibility
4.3. The Expansive Concept of Corporate Social Responsibility
4.4. Evaluation Areas of Social Responsibility
4.5. The Dominant Stakeholders
4.6. Debate about the Extent and Meaning of Corporate Social Responsibility
 47 | P a g e BS (BBA) Syllabus

4.7. Are Social Responsibility and Financial Performance Related?

4.8. Corporate Social Responsibility in Other Nations
4.9. Criteria for Determining the Social Responsibilities of Business
4.10. Emerging Views of Corporate Social Responsibility

5. Corporate Social Responsibility Concepts

5.1. The Case for Doing at Least Some Good
5.2. Corporate Social Initiatives: Six Options for Doing Good
5.3. Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes
5.4. Cause–Related Marketing: Making Contributions to Causes Based on Product Sales
5.5. Corporate Social Marketing: Supporting Behavior Change Campaigns
5.6. Corporate Philanthropy: Making a Direct Contribution to a Cause
5.7. Community Volunteering: Employees Donating their Time and Talents
5.8. Socially Responsible Business Practices and Investment to Support Causes
5.9. Twenty–Five Best Practices for Doing the Most Good for the Company and Cause
5.10. A Marketing Approach to winning Corporate Funding and Support for Social
Initiatives: Ten Recommendations

6. Managing Social Issues

6.1. What is Social Issues Management?
6.2. Why is Issues Management Important?
6.3. Conceptual View of the Entire Issues Management Process
6.4. Life Cycle of an Issue
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6.5. Steps in Implementing the Issues Management Process

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6.6. Institutionalizing Social Policies
6.7. Environmental Assessments of Social Issues
6.8. Crisis Management
6.9. The Management of Corporate Philanthropy
6.10. Business in Education

7. What are Business Ethics

7.1. What are Business Ethics?
7.2. Two Theories of Business Ethics
7.3. Major Sources of Ethical Values in Business
7.4. Ethical Climates in Other Countries
7.5. Ethical Practice in American Business
7.6. Managing Ethics at the Corporate Level

8. Making Ethical Decisions in Business

8.1. Principles of Ethical Conduct
8.2. Reflections on the Uses and Limits of Principles
8.3. Practical Suggestions for Making Ethical Decisions
8.4. Why Ethical Decisions are Difficult?
 48 | P a g e BS (BBA) Syllabus

9. The Government–Business Relationship: An Overview

9.1. Legal Basis of Government Regulation of Business
9.2. Underlying Reasons for Government Regulation of the Private Sector
9.3. How are Government Regulations Made?
9.4. The Scope of Government Relations with Business
9.5. Costs and Benefits of Complying with Federal Regulations
9.6. Growing Demand for New Regulations

10. Global Management Issues

10.1. The MNC Defined
10.2. Objectives of MNCs and Host Governments
10.3. The Power of MNCs: An Overview
10.4. Inducements versus Complaints of Host Countries
10.5. Variations in Host–Country Complaints
10.6. Response of the MNCs
10.7. Codes of Conduct
10.8. Ethical and Social Responsibilities of MNCs
10.9. MNC–Government Relations
10.10. Free Trade versus Protectionism
10.11. Trade Disputes with Japan

11. Industrial Pollution and Environmental Policy

11.1. Sources of Pollution
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11.2. Industrial Growth an Environmental Pollution

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11.3. Ideas Shape Attitudes toward the Environment
11.4. Environmental Laws and Regulations
11.5. Principal Areas of Environmental Policy

12. Consumerism
12.1. The Consumer Movement
12.2. Consumer Advocates
12.3. The Consumer’s Protective Shield
12.4. Consumer Product Issues and Decision Making
12.5. Federal Consumer Protections of Three Agencies
12.6. Risk and Product Safety
12.7. Food Safety
12.8. How SAFE is Safe?
12.9. Products Liability Law
12.10. False and Deceptive Advertising
12.11. Ethical Standards for Advertisers
12.12. Food Labeling

13. Reforming Corporate Governance

13.1. Corporate Governance Defined
13.2. The Corporate Charter
13.3. The Structure of Boards of Directors
13.4. The Duties of Directors
13.5. Proposals for Reforming Corporate Boards of Directors
 49 | P a g e BS (BBA) Syllabus

13.6. Separate the Board Chairperson and the CEO

13.7. Employee Governance Activities
13.8. Corporate Executive Compensation
13.9. To Whom Are Directors Accountable?

Recommended Books:

1. Michael, B. (2008). Basic Ethics, 2nd Edition, Pearson.

2. Ferrell, O. C, & Fraedrich, J. (2002). Ethical Decision Making and Cases. New York:
Houghton Mifflin.
3. Kotler, P. & Lee, N. (2005). Corporate Social Responsibility: Doing the Most Good for Your
Company and Your Cause. San Francisco: John Wiley & Sons.
4. Blowfield, M. & Murray, A. (2001). Corporate Social Responsibility a Critical Introduction.
New Delhi: Oxford University Press.
5. Balachandran, V. & Chandrasekaran, V. (2009). Corporate Governance and Social
Responsibility. Phoenix: PHI Learning.
6. Steiner, G. A. and Steiner J. F. (2011). Business, Government, and Society, A Managerial
Perspective. 13th Edition, McGraw-Hill/Irwin.
7. Marcus, A. A. (1998). Business and Society, Irwin.
8. Post, J. E. & Lawrence, A. T. (2006). Business and Society, McGraw-Hill
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 50 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – IV

Course Title : PUBLIC POLICY

Course Number : BA(BS) – 422

Credit Hours : 03

Course Design

This course design to view the policy making process as a policy cycle – a sequence and financial
activities, beginning with problem identification and agenda formation, and concluding with
evaluation, termination, modification, or continuation of policy. The course intended to explore
the policy approach as we perceive and practice it.

Course Content
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1. Basic Concepts

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1.1. What constitute Public Policy?
1.2. Nature
1.3. Why study
1.4. Public policy in political science
1.5. Categories of public policies
1.6. Approaches to study public policy
1.7. Sources of public policy
1.8. Methodological difficulties in study public policy
1.9. Policy cycle

2. Policy Makers and their Environment

2.1. Participants in public policy making
2.2. Who has power in policy making?
2.3. Levels of politics

3. Policy Development
3.1. Pre policy
3.2. Planning process
3.3. Obstacle in planning
3.4. Context of public policy

4. Policy adoption
4.1. Decision making: theories and process
4.2. Budgeting and finance
 51 | P a g e BS (BBA) Syllabus

5. Policy implementation
5.1. Who implement
5.2. Output
5.3. Impact
5.4. Evaluation of implementation
5.5. Managerial perspective on implementation
5.6. Political perspective on implementation
5.7. Legal perspective on implementation

6. Policy evaluation
6.1. Process
6.2. Aspects
6.3. Objectives
6.4. Models of evaluation

Recommended Books

1. Garry. D. Brewer and Peter DeLeon (2002), The Foundation of Policy Analysis
2. Good year: Santa Monoca.
3. Anderson, J. E. (2004), Public Policy making, Prentice hall: Englewood cliffs
4. Dye, T. R. (1999), Understanding About Public Policy, Prentice hall: Englewood Cliffs
5. Sheikh, M. H. (1994), Introduction to Public Policy: with reference to Pakistan Rehbar
Publishers: Karachi
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 52 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – IV

Course Title : SPEECH COMMUNICATION

Course Number : BA(BS) – 432

Credit Hours : 03

Objective

This course aims at enabling students understand and apply the fundamental elements, and
processes of interpersonal communication. Effective communication is a much sought-after skill
for students for a head start in their academic and professional careers. Therefore, this oracy-
focused course is designed as a lead up not only to the more advanced Business Communication
course but also to communication challenges of professional life.
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Course Objectives

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The focal point of this course is helping students improve their oracy skills. It seeks to build
students’ foundation in the core components of interpersonal communication and introduce them
to key concepts and ideas. The focus is more on practice than theory, thereby students are
provided with an opportunity to apply what they learn about communication and soft skills.

Pantomime

Pantomime is one of the oldest forms of theatre performances. Originated in ancient Greece, the
tradition was one of the dominant genres of Elizabethan drama and Comedia dell’ arte in French
theatre. Pantomime would be used as a pedagogical and assessment tool to enable students
appreciate the affordances and significance of non-verbal communication; the stage performance
a learning point as rehearsals would enable students critically evaluate their non-verbal
communication. Students would be required to perform in small groups on a given theme.
 53 | P a g e BS (BBA) Syllabus

Course Contents

1. Communication
1.1. Significance and Meaning of Communication
1.2. The Process of Communication
1.3. Basic Principles and Patterns
1.4. Communication as a Survival Skill
1.5. Model United Nations
1.6. Parliamentary Debates

2. Listening
2.1. Different Levels of Listening
2.2. Positive and Effective Listening
2.3. Hindrances
2.4. Listener versus Speaker
2.5. Famous Speeches

3. Language and Communication

3.1. Spoken versus Written Discourse
3.2. Clarity & Accuracy
3.3. Register and Jargon
3.4. Clichés and Vogue Words
3.5. Gender Inclusive Language
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3.6. Phatic Communion

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4. Nonverbal Communication
4.1. The Power of Nonverbal Communication
4.2. Reading Nonverbal Signs
4.3. Positive Body Language
4.4. Communicating Through Spatial Arrangements

5. Effective Speeches and Presentations: Strategies

5.1. Topic Selection
5.2. Determining the Purpose
5.3. Tips for Doing Research
5.4. Building Smooth Transitions
5.5. Outlining the Speech
5.6. Harnessing the Power of Humour
5.7. Speeches for Special Occasions

6. Audience Analysis
6.1. Demographic Audience Analysis
6.2. Situational Audience Analysis
6.3. Researching the Audience
6.4. You-Attitude
6.5. Soft Skills
 54 | P a g e BS (BBA) Syllabus

7. Effective Openings and Closings

7.1. Attention Getter
7.2. Sales Pitch (AIDA model)
7.3. Revealing the Topic and Signaling the End
7.4. Tips for Preparing the Introduction and Conclusion
7.5. Recovery

8. Presentation Patterns
8.1. Types and Methods of Delivery
8.2. The Speaker’s Voice
8.3. Tone, Pitch, Pace and Pause
8.4. Personal Communication Styles

9. Presentation and Practice

9.1. Overcoming Speech Anxiety
9.2. Rehearsing the Speech
9.3. Structuring a Talk
9.4. Pre-Talk Checks
9.5. Time Management

10. Extempore Speeches

10.1. Useful Brainstorming Tips
10.2. Avoiding Pitfalls
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11. Informative and Persuasive Speaking
11.1. Types of Informative Speeches
11.2. Guidelines for Informative Speaking
11.3. Ethics and Persuasion
11.4. Methods of Persuasion
11.5. Character, Logic and Passion

12. Model United Nations Simulations

13. Managing Q&A Sessions

13.1. The Art of Asking Questions
13.2. Making Sure with Feedback
13.3. Handling Difficult and Awkward Questions
13.4. Identifying and Managing Misunderstanding

14. Use of Visual Aids

14.1. The Importance of Visual Cues
14.2. General Rules
14.3. Giving Effective PowerPoint Presentations
14.4. Pictorial Presentation of Statistical Data
 55 | P a g e BS (BBA) Syllabus

Recommended Books

1. Verderber and Verderber, Rudolph F. Verderber & Kathleen S. Verderber, Communicate!,

11th Edition (2010), Cengage Learning.
2. Stephen E. Lucas, The Art of Public Speaking, 8th Edition (2004), McGraw-Hill Higher
Education
3. Clayton, Peter, Body Language at Work, (2011), Bounty Books.
4. Tom Gorma, Innovation, (2010), Adams Media Avon
5. NidoQubein, How to be a Great Communicator, (2010), Viva.
6. Rob Anderson and G. Michael Killenberg, Speaking, Listening and Learning for Professional
Life, (2008) Second edition, Oxford University Press.
7. Sherry Devereaux Ferguson, Building Competency in Stages, (2007), Oxford University
Press
8. Bruce G. Bryski and Timothy J. Brown., Public Speaking for Success: Strategies for Diverse
Audiences and Occasions, (2007), Second Edition, Hayden-McNeil.
9. Wendy Fleet, Brett Smith, Communication Skills Handbook, (2006), Halsted Pr.
10. Mary Munter, Guide to Managerial Communication, (2009), Prentice Hall.
11. Stephen Kozicki, Gary Peacock, The Persuasive Presenter, (2005) Tata McGraw Hill.
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 56 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – IV

Course Title : COMMUNITY DEVELOPMENT

Course Number : BA(BS) – 442

Credit Hours : 03

Objective

This course develops the student to observe group relationship and its importance in
organizational setup with the distinction between functional and dysfunctional aspects. Sociology
helps to learn and perform to meet the objectives and norms of an organization, and to interact
purposefully with the groups for the success of business. This course will help the students of
management to learn the recent trends in sociology.
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Some of the important topics are culture, sub culture their usefulness and functional importance,
roles and status in an organizational setup, social stratification etc. The subject tackles some of

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the challenges of globalization.

Course Contents

1. Definition of Sociology

2. Scope of Sociology

3. Sociology and Scientific Thoughts: Relationship of Sociology with other Social

Sciences
3.1. Economies
3.2. Psychology
3.3. Political Science
3.4. History
3.5. Social Anthropology

4. Theoretical Perspectives in Sociology

4.1. Why Different Perspectives
4.2. The Functional Perspective
4.3. The Conflict Perspective
4.4. The Interactionist Perspective
 57 | P a g e BS (BBA) Syllabus

5. The Origin of Society

5.1. The Emergence of Man
5.2. The Symbolic World
5.3. Individual, Group and Society – Definition
5.4. Community – Definition
5.4.1. Rural Community
5.4.2. Urban Community
5.5. Culture – Meaning, Definition and Characteristics of Culture
5.6. Functional Role of Culture in Society

6. Socialization
6.1. Definition, Objectives of Socialization
6.2. Process of Socialization
6.3. Agencies of Socialization
6.4. Groups – The Basic Social Unit

7. Ethnology – Definition, Meaning and Importance

8. Social Institutions
8.1. Definition and Characteristics
8.2. Types of Social Institution
8.2.1. Family
8.2.2. Economic
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8.2.3. Educational

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8.2.4. Political
8.2.5. Religious
8.3. Role in Social Institutions

9. Personality
9.1. Definition
9.2. Personality and Culture

10. Social Change

10.1. Definition, Meaning and Factors

Recommended Books

1. Wilhelm, A. (1968). Elements of Sociology. London: Heineman Educational Books Limited.

2. Hitunen, B. M., Biesanz, R. & Biesanz, K. (1973). Introduction to Sociology (Study Guide).
New Jersey: Prentice Hall, Inc.
3. DeFleur, M. L., Millian V. D., Antonio & Defleur, L. B.(1972). Sociology: Man in Society.
London: Foresman and Company.
4. Jean, & Stockard, (2000). Sociology: Discovering Society. Wadsworth.
5. Rand, J. D. & Rose, (1973). Introduction to Sociology. Chicago: Menally College Publishing
Company.
6. Philips, W. (1979). Reading in Sociology: Contemporary Perspectives. London: (2nd
Edition). Harper and Raw Publishers.
 58 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – IV

Course Title : PRINCIPLES OF ACCOUNTING

Course Number : BA(BS) – 452

Credit Hours : 03

Objective

This course basically deals with the fundamentals of accounting. The objectives of this course is
to provide the students with an applied knowledge of accounting concepts, principles, procedures,
systems for preparation of financial statements, accounting treatment of current assets and
liabilities, tangible and intangible assets. Students should become adept at classifying problems,
situations and applying the required accounting principles.
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Course Contents

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1. Introduction of Accounting, Accounting Concepts and Principles
1.1. Basic Principles of Accounting
1.2. Concepts and Conventions Underlying Accounting Statements (GAAP)
1.3. The Impact of International Accounting Standards as Applicable in Pakistan,
Introduction to IAS and their Application
1.4. Methods of Assets Valuation and their Impact on Income Statement and Balance
Sheet.

2. Accounting Procedures and Systems

2.1. Principles of Double Entry Book Keeping
2.2. Accrual–Based Accounting System
2.3. Adjusting, Closing and Reversing Entries
2.4. Methods of Keeping and Presenting Books of Prime Entry (Cash Book, Petty Cash
Book, Sales Journal, Purchase Journal, Purchase and Sales Return Journals etc.)
2.5. Principle and Subsidiary Ledgers
2.6. Trial Balance
2.7. Impact of Accounting Standards
2.8. Classification of Expenditure between Capital and Revenue
2.9. Prepayments and Adjustments
2.10. Accounting Cycle and their Steps
2.11. Preparation of Worksheet.
 59 | P a g e BS (BBA) Syllabus

3. Financial Statements
3.1. Definition and Scope of Financial Accounting
3.2. Account of Manufacturing and Trading Concerns
3.3. Component of Financial Statements Like
3.4. Income Statement for Merchandising and Services Business
3.5. Balance Sheet
3.6. Cash Flow Statements as per International Accounting Standard (IAS–1) (Revised)

4. Cash Control and Financial Assets

4.1. Financial Assets and their Recognition
4.2. Cash Management
4.3. Internal Control
4.4. Control of Receipts and Payments
4.5. Petty Cash System
4.6. Bank Reconciliation Statement and Adjusting Entries
4.7. Voucher System
4.8. Voucher Register and Cheque Register

5. Receivables and Payables

5.1. Nature of Receivables and Payables
5.2. Purpose and Form of Bill of Exchange
5.3. Basis for Estimating Charges for Bad Debts and Bad Debts Adjustment
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6. Accounting For Receivables

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6.1. Accounting for Receivables Under Income Statement and Balance Sheet Approach
6.2. Notes Receivable and their Matters

7. Fixed Assets – Tangible

7.1. Definition and Calculation of The Initial Cost of a Fixed Assets and Apply This to
Various Examples of Expenditures Distinguishing Between Capital and Revenue
Items
7.2. Subsequent Expenditures that may be Capitalized
7.3. Accounting for Gains and Losses on the Disposal of Asset
7.4. Methods and Calculation of Depreciation like Straight Line, Diminishing Balance,
Units of Production, Sum–of–the–Year–Digit Method, Units Hours Work Method.
As Per International Accounting Standard (IAS–16)

8. Intangibles
8.1. Nature and Composition of Intangible Assets
8.2. Accounting Treatment for Intangibles Assets

Recommended Books

1. Gary, A. P. & Curtis, L. N. (2009). Financial Accounting: The Impact on Decision Makers.
Cengage.
2. Horngren, H. R. (1995). Accounting. Prentice Hall.
3. Meigs, R. & Williams, J. R. (1996). Accounting. McGraw–Hill.
4. Sticky, & Weif. (2000). Financial Accounting. Harcourt.
 Previous

Bs (BBA) – v
THIRD year first semester

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 60 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – V

Course Title : FINANCIAL ACCOUNTING

Course Number : BA(BS) – 501

Credit Hours : 03

Course Contents

1. Introduction of Financial Accounting and Principles:

1.1. The Impact of International Accounting Standards as Applicable in Pakistan for the
Preparation of Financial Statements and their Disclosure Requirement.
1.2. Forms of Business Enterprises such as Non–Profit Organization, Sole
Proprietorship, Partnerships and Corporation
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2. Financial Statement Analysis: An Introduction

2.1. Describe the roles of financial reporting and financial statement analysis;

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2.2. Describe the roles of the key financial statements (statement of financial position,
statement of comprehensive income, statement of changes in equity, and
statement of cash flows) in evaluating a company’s performance and financial
position;
2.3. Describe the importance of financial statement notes and supplementary
information including disclosures of accounting policies, methods, and estimates
and management’s commentary;
2.4. Describe the objective of audits of financial statements, the types of audit reports,
and the importance of effective internal controls;
2.5. Identify and describe information sources that analysts use in financial statement
analysis besides annual financial statements and supplementary information;
2.6. Describe the steps in the financial statement analysis framework.

Contents
Scope of financial statements analysis
Major Financial Statements and other information
Financial Statement Analysis Framework

3. Financial Reporting Mechanics

3.1. Explain the relationship of financial statement elements and accounts, and classify
accounts into the financial statement elements;
3.2. Explain the accounting equation in its basic and expanded forms;
3.3. Describe the process of recording business transactions using an accounting
system based on the accounting equation;
 61 | P a g e BS (BBA) Syllabus

3.4. Describe the need for accruals and other adjustments in preparing financial
statements;
3.5. Describe the relationships among the income statement, balance sheet, statement
of cash flows, and statement of owners’ equity;
3.6. Describe the flow of information in an accounting system;
3.7. Describe the use of the results of the accounting process in security analysis.

Contents
Classification if business Activities
Accounts and Financial Statements
The Accounting Process
Accruals and Valuation Adjustments
Accounting Systems
Using financial Statements in security analysis

4. Financial Reporting Standards

4.1. Describe the objective of financial statements and the importance of financial
reporting standards in security analysis and valuation;
4.2. Describe roles and desirable attributes of financial reporting standard–setting
bodies and regulatory authorities in establishing and enforcing reporting
standards, and describe the role of the International Organization of Securities
Commissions;
4.3. Describe the status of global convergence of accounting standards and ongoing
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barriers to developing one universally accepted set of financial reporting

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standards;
4.4. Describe the International Accounting Standards Board’s conceptual framework,
including the objective and qualitative characteristics of financial statements,
required reporting elements, and constraints and assumptions in preparing
financial statements;
4.5. Describe general requirements for financial statements under International
Financial Reporting Standards (IFRS);
4.6. Compare key concepts of financial reporting standards under IFRS and US
generally accepted accounting principles (US GAAP) reporting systems;
4.7. Identify characteristics of a coherent financial reporting framework and the
barriers to creating such a framework;
4.8. Describe implications for financial analysis of differing financial reporting systems
and the importance of monitoring developments in financial reporting standards;
4.9. Analyze company disclosures of significant accounting policies.

Contents
The objective of financial reporting
Financial Reporting Standards–setting bodies and regulation authorities
Convergence of global financial reporting standards
International Financial Reporting Standards Framework
Comparison and IFRS with Alternative Reporting systems
Effective financial reporting
Monitoring developments in financial reporting standards
 62 | P a g e BS (BBA) Syllabus

5. Understanding Income Statements

5.1. Describe the components of the income statement and alternative presentation
formats of that statement;
5.2. Describe general principles of revenue recognition and accrual accounting,
specified revenue recognition applications (including accounting for long–term
contracts, installment sales, barter transactions, gross and net reporting of
revenue), and implications of revenue recognition principles for financial analysis;
5.3. Calculate revenue given information that might influence the choice of revenue
recognition method;
5.4. Describe general principles of expense recognition, specified expense recognition
applications, and implications of expense recognition choices for financial analysis;
5.5. Describe the financial reporting treatment and analysis of non–recurring items
(including discontinued operations, extraordinary items, unusual or infrequent
items) and changes in accounting standards;
5.6. Distinguish between the operating and non–operating components of the income
statement;
5.7. Describe how earnings per share is calculated and calculate and interpret a
company’s earnings per share (both basic and diluted earnings per share) for both
simple and complex capital structures;
5.8. Distinguish between dilutive and antidilutive securities, and describe the
implications of each for the earnings per share calculation;
5.9. Convert income statements to common–size income statements;
5.10. Evaluate a company’s financial performance using common–size income
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statements and financial ratios based on the income statement;

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5.11. Describe, calculate, and interpret comprehensive income;
5.12. Describe other comprehensive income, and identify major types of items included
in it.

Contents
Components and Format of the Income Statement
Revenue recognition
Expense recognition
Non Incurring Items and Non–Operating Items
Earnings per Share
Analysis of the Income Statement
Comprehensive Income

6. Understanding Balance Sheets

6.1. Describe the elements of the balance sheet: assets, liabilities, and equity;
6.2. Describe uses and limitations of the balance sheet in financial analysis;
6.3. Describe alternative formats of balance sheet presentation;
6.4. Distinguish between current and non–current assets, and current and noncurrent
liabilities;
6.5. Describe different types of assets and liabilities and the measurement bases of
each;
6.6. Describe the components of shareholders’ equity;
6.7. Convert balance sheets to common–size balance sheets and interpret common size
balance sheets;
 63 | P a g e BS (BBA) Syllabus

6.8. Calculate and interpret liquidity and solvency ratios.

Contents
Components and format of the balance sheet
Measurement basis of assets and liability
Equity
Uses and analysis of balance sheet

7. Understanding Cash Flow Statements

7.1. Compare cash flows from operating, investing, and financing activities and classify
cash flow items as relating to one of those three categories given a description of
the items;
7.2. Describe how non–cash investing and financing activities are reported;
7.3. Contrast cash flow statements prepared under International Financial Reporting
7.4. Standards (IFRS) and US generally accepted accounting principles (US GAAP);
7.5. Distinguish between the direct and indirect methods of presenting cash from
7.6. Operating activities and describe arguments in favor of each method;
7.7. Describe how the cash flow statement is linked to the income statement and the
balance sheet;
7.8. Describe the steps in the preparation of direct and indirect cash flow statements,
including how cash flows can be computed using income statement and balance
sheet data;
7.9. Convert cash flows from the indirect to direct method;
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7.10. Analyze and interpret both reported and common–size cash flow statements;

Next
7.11. Calculate and interpret free cash flow to the firm, free cash flow to equity, and
performance and coverage cash flow ratios.

Contents
Components and format of the cash flow statement
The cash flow statement: linkages and preparation
Cash flow statement analysis

8. Inventory Accounting
8.1. Nature and Classes of Inventories
8.2. Periodic and Perpetual Inventory Valuation as per International Accounting
Standard (IAS–2)
8.3. LIFO, FIFO Methods, Weighted Average Method, Moving Average
8.4. Inventory Valuation at Cost or NRV Whichever is Lower

9. Current Liabilities and Accounting for Long Term Liabilities

9.1. Definition and Recognition of Liabilities
9.2. Types of Current Liabilities
9.3. Types of Long Term Liabilities
9.4. Bonds
9.5. Accounting for Bonds by Borrowers
9.6. Accounting for Bonds by the Investor
9.7. Other Forms of Long Term Debt
9.8. Time Value of Money Concept
 64 | P a g e BS (BBA) Syllabus

10. Stockholders Equity Retained Earnings and Dividends

10.1. Corporate Income Statements
10.2. Earnings Per Share
10.3. Dividends
10.4. Stock Splits Prior Period Adjustments, Appropriations, and Treasury Stock
10.5. Retirement of Capital Stock
10.6. Statement of Stockholder’s Equity

Recommended Books:

1. Gary, A. P. & Curtis, L. N. (2009). Financial Accounting: The Impact on Decision Makers.
South–Western Cengage
2. Horngren, H. R. (1995). Financial Accounting. Prentice Hall
3. Meigs, R. F. Williams, J. R. (1999). Accounting. McGraw–Hill.
4. Weygandt, K. K. (1998).Financial Accounting. John Wiley and Sons.
5. Elaine Henry, CFA, and Thomas R. Robinson, CF (2012). International Financial Statement
Analysis: An Introduction, 2nd Edition,Wiley Publishers, New Jersey.
6. Thomas R. Robinson, CFA, Jan Hendrik van Greuning, CFA, Elaine Henry, CFA, and Michael
A. Broihahn, (2015). CFAInternational Financial Statement Analysis, New Jersey:Wiley
Publishers.
7. Belverd E. Needles, Marian Powers, (2012). International Financial Reporting Standards,
3rd Edition, Cengage Learning.
8. CFA Curriculum
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 65 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – V

Course Title : BASIC MATHEMATICS

Course Number : BA(BS) – 511

Credit Hours : 03

Objective

The Objective of this course is to provide a clear understanding of basic mathematical concepts
and techniques to solve business related issues.
The use of mathematical knowledge has become an indispensable tool in business, government
and virtually every organization. Familiarity with basic mathematical tools is essential for students
to comprehend the business world around them.
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Course Contents

Next
1.
1.1. Preliminaries
1.2. Basic Algebra
1.3. Ratios
1.4. Proportions
1.5. Percentages

2.
2.1. Progressions of Sequence and Series and their Application in Business

3.
3.1. Linear Equations and Inequalities
3.2. System of Linear Equations
3.3. Linear Functions and Its Application
3.4. Simultaneous Equations
3.5. Break – Even Models

4.
4.1. Mathematical Functions in General
4.2. Types of Functions
4.3. Graphical Representation of Functions
 66 | P a g e BS (BBA) Syllabus

5.
5.1. Quadratic and Polynomial Functions
5.2. Application of Quadratic Functions
5.3. Rational Functions

6.
6.1. Exponential and Logarithmic Functions and their Characteristics
6.2. Graphical Presentation and applications

7.
7.1. Matrix Algebra – Introduction to Matrices
7.2. Types of Matrices
7.3. Matrix Operations and Determinant

8.
8.1. Introduction to Differentiation
8.2. Rules of Differentiation
8.3. Average Rate of Change
8.4. Instantaneous Rate of Change

9.
9.1. Mathematics of Finance – Interest and Its Computations
9.2. Simple Interest and Compound Interest
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9.3. Annuities and Their Present Value

Next
9.4. Annuities and Their Future Value
9.5. Cost Benefit Analysis

Recommended Books

1. Budnick, F. S. (1993). Applied Mathematics for Business Economics and Social Sciences.
London: McGraw–Hill.
2. Barnett, R. A. & Ziegler, M.A. (2002). Applied Mathematics for Business, Economics, Life
Sciences and Social Sciences. Boston: Prentice Hall.
3. Robert, S. (2010). Business Mathematics. Dallas: South–Western Cengage.
 67 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – V

Course Title : MICRO ECONOMICS

Course Number : BA(BS) – 521

Credit Hours : 03

Course Contents

1. Demand and Supply Analysis: Introduction

1.1. Distinguish Among Types of Markets;
1.2. Explain the Principles of Demand and Supply;
1.3. Describe Causes of Shifts in and Movements Along Demand and Supply Curves;
1.4. Describe the Process of Aggregating Demand and Supply Curves;
1.5. Describe the Concept of Equilibrium (Partial and General), and Mechanisms by
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which Markets Achieve Equilibrium;

1.6. Distinguish between Stable and Unstable Equilibrium, Including Price Bubbles, and

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Identify Instances of Such Equilibrium;
1.7. Calculate and Interpret Individual and Aggregate Demand, and Inverse Demand
and Supply Functions, and interpret Individual and Aggregate Demand and Supply
Curves;
1.8. Calculate and Interpret the Amount of Excess Demand or Excess Supply Associated
with a Non–Equilibrium Price;
1.9. Describe Types of Auctions and Calculate the Winning Price(s) of an Auction;
1.10. Calculate and Interpret Consumer Surplus, Producer Surplus, and Total Surplus;
1.11. Describe How Government Regulation and Intervention Affect Demand and
Supply;
1.12. Forecast the Effect of the Introduction and the Removal of a Market Interference
(e.g., a Price Floor or Ceiling) on Price and Quantity;
1.13. Calculate and Interpret Price, Income, and Cross–Price Elasticity’s of Demand and
Describe Factors that Affect Each Measure.

2. Elasticity
2.1. Price Elasticity of Demand
2.2. More Elasticity’s of Demand
2.3. Elasticity of Supply

3. Efficiency
3.1. Self–Interest and Social Interest
3.2. Resource Allocation Methods
3.3. Demand and Marginal Benefits
 68 | P a g e BS (BBA) Syllabus

3.4. Supply and Marginal Cost

3.5. Is the Competitive Market Efficient?
3.6. Is the Competitive Market Fair?

4. Markets In Action
4.1. Housing Markets and Rent Ceilings
4.2. The Labor market and the Minimum WageTaxes
4.3. Subsidies and Quotas
4.4. Markets for Illegal Goods

5. Demand and Supply Analysis: Consumer Demand

5.1. Describe Consumer Choice Theory and Utility Theory;
5.2. Describe the Use of Indifference Curves, Opportunity Sets, and Budget
Constraintsin Decision Making;
5.3. Calculate and Interpret a Budget Constraint;
5.4. Determine a Consumer’s Equilibrium Bundle of Goods Based on Utility Analysis;
5.5. Compare Substitution and Income Effects;
5.6. Distinguish between Normal goods and Inferior Goods, and Explain Giffn Goods
and Veblen Goods in this Context.

6. Organizing Production
6.1. The Firm and its Economic Problem
6.2. Technology and Economic Efficiency
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6.3. Information and Organization

Next
6.4. Markets and the Competitive Environment
6.5. Markets and Firms

7. Demand and Supply Analysis: The Firm

7.1. Calculate, Interpret, and Compare Accounting Profit, Economic Profit, Normal
Profit, and Economic Rent;
7.2. Calculate and Interpret and Compare Total, Average, and Marginal Revenue;
7.3. Describe a Firm’s Factors of Production;
7.4. Calculate and Interpret Total, Average, Marginal, Fixed, and Variable Costs;
7.5. Determine and Describe Breakeven and Shutdown Points of Production;
7.6. Describe Approaches to Determining the Profit–Maximizing Level of Output;
7.7. Describe How Economies of Scale and Diseconomies of Scale Affect Costs;
7.8. Distinguish between Short–Run and Long–Run Profit Maximization;
7.9. Distinguish Among Decreasing–Cost, Constant–Cost, and Increasing–Cost
Industries and Describe the Long–Run Supply of Each;
7.10. Calculate and Interpret Total, Marginal, and Average Product of Labor;
7.11. Describe the Phenomenon of Diminishing Marginal Returns and Calculate and
Interpret the Profit–Maximizing Utilization Level of an Input;
7.12. Determine the Optimal Combination of Resources that Minimizes Cost.
 69 | P a g e BS (BBA) Syllabus

Contents
Output and Costs
Decision Time Frames
Short-Run Technology Constraint
Short-Run Cost
Long-Run Cost

9. The Firm and Market Structures

9.1. Describe Characteristics of Perfect Competition, Monopolistic Competition,
Oligopoly, and Pure Monopoly;
9.2. Explain Relationships between Price, Marginal Revenue, Marginal Cost,
EconomicProfit, and the Elasticity of Demand under each Market Structure;
9.3. Describe aFirm’s Supply Function under each Market Structure;
9.4. Describe and Determine the Optimal Price and Output for Firms under each Market
Structure;
9.5. Explain Factors Affecting Long–Run Equilibrium under each Market Structure;
9.6. Describe Pricing Strategy under each Market Structure;
9.7. Describe the Use and Limitations of Concentration Measures in Identifying Market
Structure;
9.8. Identify the Type of Market Structure within which a FirmOperates.

10. Perfect Competition

10.1. What is Perfect Competition?
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10.2. The Firm Decision in Perfect Competition

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10.3. Output, Price and Profits in Perfect Competition
10.4. Changes in Tastes and Advancing Technology
10.5. Competition and Efficiency

11. Monopoly
11.1. Market Power
11.2. A Single Price Monopoly Output and Price Decision
11.3. Single Priced Monopoly and Competition Compared
11.4. Price Discrimination
11.5. Monopoly Policy Issues

12. Monopolistic Competition and Oligopoly

12.1. What is Monopolistic Competition?
12.2. Price and Output in Monopolistic Competition
12.3. Product Development and Marketing
12.4. What is Oligopoly?
12.5. Two Traditional Oligopoly Models
12.6. Oligopoly Games
12.7. Repeated Games and Sequential Games

13. Economics of Regulation

13.1. The candidate should be able to:
13.2. Describe Classifications of Regulations and Regulators;
13.3. Describe Uses of Self–Regulation in Financial Markets;
 70 | P a g e BS (BBA) Syllabus

13.4. Describe the Economic Rationale for Regulatory Intervention;

13.5. Describe Regulatory Interdependencies and Their Effects;
13.6. Describe Tools of Regulatory Intervention in Markets;
13.7. Explain Purposes in Regulating Commerce and Financial Markets;
13.8. Describe Anticompetitive Behaviors Targeted by Antitrust Laws Globally and
Evaluate the Antitrust Risk Associated with a Given Business Strategy;
13.9. Describe Benefits And Costs of Regulation;
13.10. Evaluate How a Specified Regulation Affects an Industry, Company, Or Security?

Contents
Regulation and Antitrust Policy in A Globalized Economy
Forms of Industry Regulations
Regulating Natural Monopoly
Regulating Non–Monopolistic Industries
Incentives and Cost of Regulation
Antitrust Policy
Antitrust Enforcement

Recommended Books

1. Karl, E. C. & Ray, C. F. (2007). Principles of Economics. 8th Edition, Prentice Hall.
2. McConnell, C. & Bruce, S. (2009). Economics. McGraw–Hill.
3. Michael, P. (1990). Economics. Addison–Wesley.
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4. Samuelson, P. A. & Nordhaus, W. D. (2010). Economics. McGraw–Hill Inc.

Next
5. CFA Curriculum
 71 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – V

Course Title : PRINCIPLES OF MANAGEMENT

Course Number : BA(BS) – 531

Credit Hours : 03

Objective

This is a basic course introducing the principles, concepts and historical perspective of general
management. The objective is to expose students to the management functions which includes
planning, organizing, staffing, leading, controlling etc.

Emphasis is also given on how a business venture can collapse if proper management is not
practiced in the business. Students are therefore expected to develop analytical and conceptual
Previous

understanding of how people are managed in small, medium and large public and private, national
and international organizations (profit making and non–profit making).

Next
Course Content

1. Introduction to Management
1.1. Modern Management: A Digital Focus
1.2. Managing: History and Current Thinking

2. Modern Management Challenges

2.1. Corporate Social Responsibility and Business Ethics
2.2. Management and Diversity
2.3. Managing in the Global Arena

3. Planning
3.1. Principles of Planning
3.2. Making Decisions
3.3. Meaning of Objective
3.4. Strategic Planning
3.5. Plans and Planning Tools

4. Organizing
4.1. The Nature and Purpose of Organizing
4.2. Organizational Structures: Formal and Informal Organization
4.3. Organizational Division: The Departments
4.4. Organization and Span of Management
 72 | P a g e BS (BBA) Syllabus

4.5. Departmentalization, Organizational Structure, Various Basis for

Departmentalization
4.6. Line / Staff Authority, Functional Authority
4.7. Decentralization and Delegation of Authority

5. Influencing
5.1. Fundamental of Influencing and Communication
5.2. Leadership
5.2.1. The Situational Approach to Leadership
5.2.2. Leadership Situation and Decisions
5.2.3. Leadership Behavior
5.2.4. The OSU Studies
5.2.5. The Michigan Studies
5.2.6. Life Cycle Theory
5.2.7. The Contingency Theory of Leadership
5.2.8. Path–Goal Theory
5.2.9. Transformational Leadership
5.2.10. Super–Leadership
5.2.11. Entrepreneurial Leadership
5.2.12. Substitute for Leadership
5.3. Motivation
5.3.1. Need–Goal Theory
5.3.2. Vroom Expectancy Theory
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5.3.3. Equity Theory

Next
5.3.4. Porter–Lawler Theory
5.3.5. Maslow’s Hierarchy of Need
5.3.6. Alderfer’s ERG Theory
5.3.7. Arryris’s Maturity–Immaturity Continuum
5.3.8. McClelland’s Acquired Needs Theory

6. Controlling
6.1. The Basic Control Process
6.2. Requirement for Effective Control
6.3. Control Techniques: The Budget, Traditional Non–Budgetary Control Devices
6.4. Information Technology and its Challenges
6.5. Controlling and Planning Relationship

Recommended Books

1. Certo, S. C. (2003). Modern Management. New Delhi: Pearson.

2. Daft, R. L. (2010). Management. Dallas: South–Western Cengage.
3. Fulmer, R. M. (1993). The New Management. Oxford: McMillan.
4. Koontz, O. H. & Sweihrich, H. (1993). Management. London: McGraw–Hill.
5. Daft, R. L. & Marcic, D. (2010). Understanding Management. Dallas: South–Western
Cengage.
6. Rue, L. & Byars, W. (2007). Management Skills and Applications. New York: McGraw–Hill.
7. Bateman, T. S. & Snell, S. A. (2002). Management Competing in New Era. New York:
McGraw–Hill.
 73 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – V

Course Title : PRINCIPLES OF MARKETING

Course Number : BA(BS) – 541

Credit Hours : 03

Objective

Marketing is all around us and we all need to understand its importance. The study of marketing
is essential not only for manufacturing companies, wholesalers, and retailers but also for all kinds
of individuals and organizations. This course will emphasize on learning the basic marketing
concepts which revolve around ‘Building and managing profitable customer relationships’. Here
students will learn how to analyze consumer needs and wants and to design products for them
keeping in mind the major marketing decisions i.e. about product features, price, distribution and
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promotional strategies. The need to segment markets and building strongly positioned brands
will be discussed. Moreover because of technological advancements the importance of marketing

Next
in a global scenario will also be discussed.

Course Contents

1. Marketing: Managing Profitable Customer Relationships

1.1. Concept of Marketing
1.2. Marketing Management Philosophies

2. Company and Marketing Strategy

2.1. Strategic Planning
2.2. Marketing Process

3. The Marketing Environment

3.1. Micro Environment
3.2. Macro Environment

4. Managing Marketing Information

4.1. Assessing Marketing Information Needs
4.2. Developing Marketing Information

5. Consumer Markets and Consumer Buying Behavior

5.1. Characteristics Affecting Consumer Behavior
5.2. Types of Buying – Decision Behavior
5.3. Buyer Decision Process
 74 | P a g e BS (BBA) Syllabus

6. Business Markets and Business Buyer Behavior

6.1. Characteristics of Business Markets
6.2. Types of Buying Situations
6.3. Participants in the Business Buying Process

7. Market Segmentation, Target Marketing and Positioning for Competitive

Advantage
7.1. Segmenting Consumer, Business and International Markets
7.2. Evaluating Market Segments
7.3. Selecting Target Market Segments
7.4. Choosing, Communicating and Delivering Positioning Strategies

8. Product, Services and Branding Strategies

8.1. Product and Service Decisions
8.2. Branding Strategies
8.3. Services Marketing

9. New Product Development and Product Life Cycle Strategies

9.1. Steps for Developing a New Product
9.2. Stages and Strategies of Product Life Cycle

10. Pricing Considerations, Approaches and Strategies

10.1. Factors to Consider when Setting Price
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10.2. General Approaches to Pricing

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10.3. New Product Pricing Strategies
10.4. Product Mix Pricing Strategies
10.5. Price Adjustment Strategies

11. Designing Marketing Channels

11.1. Nature and Importance of Marketing Channels
11.2. Channel Design and Management Decisions
11.3. Retailing
11.4. Wholesaling
11.5. Transportation

12. Integrated Marketing Communication

12.1. Marketing Communication Mix
12.2. Steps in Developing Effective Communication
12.3. Setting Total Promotion Budget and Mix

Recommended Books

1. Brassingtan, F. & Stephen, P. (2006). Principles of Marketing. (4th Edition), Pearson.

2. Kotler, P. & Armstrong, G. (2008). Principles of Marketing. McGraw–Hill.
3. McCarthy, E. J. (2001). Basic Marketing. McGraw–Hill.
4. Stanton, W. J. & Etzel, M. (2002). Fundamental of Marketing. Prentice Hall Inc.
 75 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – V

Course Title : BUSINESS COMMUNICATION

Course Number : BA(BS) – 551

Credit Hours : 03

Objective

The course provides basic understanding of business communication applicable to various

situations at different levels of organizations. Emphasis is placed on teaching and handling
organizational problems by establishing and understanding formal and informal communication
network. The course aims to prepare the students for different functional areas as well as to
equip them with a broad perspective for reintegrating the practical requirement at work.
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Course Contents

Next
1. Communication at Work
1.1. Communication Successfully in an Organization
1.2. Significance Form
1.3. Functions Process
1.4. Communication Network and Barriers

2. The Writing Process, Planning and Developing Business Messages

2.1. Understanding Principles of Business Communication
2.2. Worksheet on Business Messages

3. Business Reports-Classification
3.1. Planning, Organizing, Formal Reports
3.2. Planning, Organizing, In Formal Reports
3.3. Mechanics of Documentation
3.4. Writing Reports and Proposals

4. Format and Layout of Business Documents/Memo

5. Writing Routine and Goodwill Messages

5.1. Writing Direct Request, Orders, and Acknowledgements
5.2. Writing Routine Claims, Credits and Adjustments
5.3. Exercises Follow Through
 76 | P a g e BS (BBA) Syllabus

6. Writing Bad News Messages Strategies

6.1. Organizing Inductive Messages
6.2. Delivering Bad News Messages / Claims and Collection Messages

7. Writing Persuasive Messages Strategies

7.1. Planning and Developing Persuasive Request and Collection Messages
7.2. Exercises Follow Through

8. Writing Resumes Planning and Structuring

8.1. Exercises Follow Through

9. Writing Application Letters

9.1. Exercises Follow Through

Recommended Books

1. Guffey Marry Ellen, Business Communication: Process and Product, (6th Edition), South
Western College Publishing, 2006.
2. Locker Kitty O., Business and Administrative Communication, McGraw Hill Publication,
2003.
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 Previous

Bs (BBA) – vi
THIRD year SECOND semester

Next
 77 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VI

Course Title : MACRO ECONOMICS

Course Number : BA(BS) – 502

Credit Hours : 03

Course Contents

1. Markets for Factor of Production

1.1. Factor Prices and Incomes
1.2. Labor Markets
1.3. Labor market power
1.4. Capital markets
1.5. Natural Recourse Markets
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1.6. Economic Rent, Opportunity cost and Taxes

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2. Aggregate Output, Prices, and Economic Growth
2.1. Calculate and explain gross domestic product (GDP) using expenditure and
income approaches;
2.2. Compare the sum–of–value–added and value–of–fail–output methods of
calculating GDP;
2.3. Compare nominal and real GDP and calculate and interpret the GDP deflator;
2.4. Compare GDP, national income, personal income, and personal disposable
income;
2.5. Explain the fundamental relationship among saving, investment, the fiscal balance,
and the trade balance;
2.6. Explain the IS and LM curves and how they combine to generate the aggregate
demand curve;
2.7. Explain the aggregate supply curve in the short run and long run;
2.8. Explain causes of movements along and shifts in aggregate demand and supply
curves;
2.9. Describe how fluctuations in aggregate demand and aggregate supply cause
short–run changes in the economy and the business cycle;
2.10. Distinguish between the following types of macroeconomic equilibrium: long–run
full employment, short–run recessionary gap, short–run inflationary gap, and
short–run stagflation;
2.11. Explain how a short–run macroeconomic equilibrium may occur at a level above
or below full employment;
2.12. Analyze the effect of combined changes in aggregate supply and demand on the
economy;
 78 | P a g e BS (BBA) Syllabus

2.13. Describe sources, measurement, and sustainability of economic growth;

2.14. Describe the production function approach to analyzing the sources of economic
growth;
2.15. Distinguish between input growth and growth of total factor productivity as
components of economic growth.

Contents
GDP, GNI, NNI
Omissions
Output, Expenditure and Income
Prices
Putting in Context

3. Economic Growth and The Investment Decision

3.1. Compare factors favoring and limiting economic growth in developed and
developing economies;
3.2. Describe the relation between the long–run rate of stock market appreciation
and the sustainable growth rate of the economy;
3.3. Explain why potential GDP and its growth rate matter for equity and fixed
income investors;
3.4. Distinguish between capital deepening investment and technological progress
and explain how each affects economic growth and labor productivity;
3.5. Forecast potential GDP based on growth accounting relations;
Previous

3.6. Explain how natural resources affect economic growth and evaluate the argument

Next
that limited availability of natural resources constrains economic growth;
3.7. Explain how demographics, immigration, and labor force participation affect the
rate and sustainability of economic growth;
3.8. Explain how investment in physical capital, human capital, and technological
development affects economic growth;
3.9. Compare classical growth theory, neoclassical growth theory, and endogenous
growth theory;
3.10. Explain and evaluate convergence hypotheses;
3.11. Describe the economic rationale for governments to provide incentives to private
investment in technology and knowledge;
3.12. Describe the expected impact of removing trade barriers on capital investment
and profits, employment and wages, and growth in the economies involved.

Contents
The Basics of Economic Growth
Economic Growth Trends
The Sources of Economic Growth
Growth Accounting
Growth Theories

4. Understanding Business Cycles

4.1. Describe the business cycle and its phases;
4.2. Describe how resource use, housing sector activity, and external trade sector
activity vary as an economy moves through the business cycle;
 79 | P a g e BS (BBA) Syllabus

4.3. Describe theories of the business cycle;

4.4. Describe types of unemployment and measures of unemployment;
4.5. Explain inflation, hyperinflation, disinflation, and deflation;
4.6. Explain the construction of indices used to measure inflation;
4.7. Compare inflation measures, including their uses and limitations;
4.8. Distinguish between cost–push and demand–pull inflation;
4.9. Describe economic indicators, including their uses and limitations;

Contents
Mainstream and Real Business cycle theories

5. Unemployment and Inflation

5.1. Jobs and Wages
5.2. Unemployment and Full Employment
5.3. The consumer Price index
5.4. Inflation Cycles and Theories
5.5. Inflation and unemployment: The short and long run Phillips Curve

6. Aggregate Supply and Aggregate Demand

6.1. Production and prices
6.2. The macroeconomic long run and short run
6.3. Aggregate supply
6.4. Aggregate Demand
Previous

6.5. Macroeconomic Equilibrium

Next
6.6. Macroeconomic School of Thoughts

7. Monetary and Fiscal Policy

7.1. Compare monetary and fiscal policy;
7.2. Describe functions and definitions of money;
7.3. Explain the money creation process;
7.4. Describe theories of the demand for and supply of money;
7.5. Describe the Fisher effect;
7.6. Describe roles and objectives of central banks;
7.7. Contrast the costs of expected and unexpected inflation;
7.8. Describe tools used to implement monetary policy;
7.9. Describe the monetary transmission mechanism;
7.10. Describe qualities of effective central banks;
7.11. Explain the relationships between monetary policy and economic growth, inflation,
interest, and exchange rates;
7.12. Contrast the use of inflation, interest rate, and exchange rate targeting by
centralbanks;
7.13. Determine whether a monetary policy is expansionary or contra dictionary;
7.14. Describe limitations of monetary policy;
7.15. Describe roles and objectives of fiscal policy;
7.16. Describe tools of fiscal policy, including their advantages and disadvantages;
7.17. Describe the arguments about whether the size of a national debt relative to
GDP matters;
7.18. Explain the implementation of fiscal policy and difficulties of implementation;
 80 | P a g e BS (BBA) Syllabus

7.19. Determine whether a fiscal policy is expansionary or contra dictionary;

7.20. Explain the interaction of monetary and fiscal policy

8. Fiscal Policy
8.1. The Supply side: Employment and potential GDP
8.2. The Supply side: Investment, saving and growth
8.3. Generational Effects of Fiscal policy
8.4. Stabilizing the Business cycle

9. Money Price Level and Inflation

9.1. What is money?
9.2. Depository institutions
9.3. How Banks create Money
9.4. Market for money
9.5. Quantity theory of Money

10. Monetary Policy

10.1. Monetary policy objectives and Framework
10.2. The conduct of monetary policy
10.3. Monetary policy transmission
10.4. Alternative monetary policy Strategies

11. An Overview of Central Banks

Previous

11.1. Central banks and the monetary policy

Next
11.2. Inflation Targeting
11.3. Inter–Central Bank Cooperation

Recommended Books:

1. Karl, E. C. & Ray, C. F. (2007). Principles of Economics, 8th Edition, Prentice Hall.
2. McConnell, C. & Bruce, S. (2009). Economics. McGraw–Hill.
3. Michael, P. (1990). Economics. Addison–Wesley.
4. Samuelson, P. A. & Nordhaus, W. D. (2010). Economics. McGraw–Hill Inc.
5. CFA Curriculum
 81 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VI

Course Title : INTROCUTION TO BUSINESS FINANCE

Course Number : BA(BS) – 512

Credit Hours : 03

Course Contents

1. Overview: (Financial Management)

1.1. Explain the main functions of the financial system;
1.2. Describe classifications of assets and markets;
1.3. Describe the major types of securities, currencies, contracts, commodities, and
real assets that Trade in organized markets, including their distinguishing
characteristics and major subtypes;
Previous

1.4. Describe types of financial intermediaries and services that they provide;
1.5. Compare positions an investor can take in an asset;

Next
1.6. Define primary and secondary markets and explain how secondary markets
support primary markets;
1.7. Describe how securities, contracts, and currencies are traded in quote–driven,
order–driven, and brokered markets;
1.8. Describe characteristics of a well–functioning financial system;
1.9. Describe objectives of market regulation

Contents
What is Market?
Primary Capital Market
Secondary Financial Markets
Classification of Secondary Equity market
Detailed Analysis of Exchange markets

2. Time Value of Money

2.1. Interpret interest rates as required rates of return, discount rates, or opportunity
costs;
2.2. Explain an interest rate as the sum of a real risk–free rate, and premiums that
2.3. Compensate investors for bearing distinct types of risk;
2.4. Calculate and interpret the effective annual rate, given the stated annual interest
rate and the frequency of compounding;
2.5. Solve time value of money problems for different frequencies of compounding;
 82 | P a g e BS (BBA) Syllabus

2.6. Calculate and interpret the future value (FV) and present value (PV) of a single
sum of money, an ordinary annuity, an annuity due, a perpetuity (PV only), and a
series of unequal cash flows;
2.7. Demonstrate the use of a time line in modeling and solving time value of money
problems.

Contents
Interest rates interpretation
Future value if single cash flow
Future value of series of cash flow
Present value of single cash flow
Present value of series of cash flow
Solving for the rate number of periods, or size of annuity payments

3. Financial Statement Analysis

3.1. Describe tools and techniques used in financial analysis, including their uses and
limitations;
3.2. Classify, calculate, and interpret activity, liquidity, solvency, profitability, and
valuation ratios;
3.3. Describe relationships among ratios and evaluate a company using ratio analysis;
3.4. Demonstrate the application of DuPont analysis of return on equity, and calculate
and interpret effects of changes in its components;
3.5. Calculate and interpret ratios used in equity analysis and credit analysis;
Previous

3.6. Explain the requirements for segment reporting, and calculate and interpret

Next
segment ratios;
3.7. Describe how ratio analysis and other techniques can be used to model and
forecast earnings.

Contents
The Financial analysis process
Analysis tools and techniques
Common ratios used in financial analysis
DuPont Analysis
Proforma Analysis
Equity analysis
Credit analysis
Business and Geographical segments
Model building and forecasting

4. Capital Budgeting: Decision Criteria

4.1. Describe the capital budgeting process and distinguish among the various
categories of capital projects;
4.2. Describe the basic principles of capital budgeting;
4.3. Explain how the evaluation and selection of capital projects is affected by mutually
exclusive projects, project sequencing, and capital rationing;
4.4. Calculate and interpret net present value (NPV), internal rate of return (IRR),
payback period, discounted payback period, and profitability index (pi) of a single
capital project;
 83 | P a g e BS (BBA) Syllabus

4.5. Explain the NPV profitle, compare the NPV and IRR methods when evaluating
independent and mutually exclusive projects, and describe the problems
associated with each of the evaluation methods;
4.6. Describe expected relations among an investment’s NPV, company value, and
share price.

Contents
The capital budgeting process
Basic principles of capital budgeting
Investment and decision criteria
NPV, IRR, Payback, Discounted Payback, Average Accounting rate of Return,
Profitability Index, NPV Profitle, Ranking Conflict, Multiple IRRs

5. Capital Budgeting Extensions

5.1. Calculate the yearly cash flows of expansion and replacement capital projects, and
evaluate how the choice of depreciation method affects those cash flows;
5.2. Explain how inflation affects capital budgeting analysis;
5.3. Evaluate capital projects and determine the optimal capital project in situations of:
5.4. Mutually exclusive projects with unequal lives, using either the least common
multiple of lives approach or the equivalent annual annuity approach, and
5.5. Capital rationing;
5.6. Explain how sensitivity analysis, scenario analysis, and Monte Carlo simulation can
be used to assess the stand–alone risk of a capital project;
Previous

5.7. Explain and calculate the discount rate, based on market risk methods, to use in

Next
valuing a capital project;
5.8. Describe types of real options and evaluate a capital project using real options;
5.9. Describe common capital budgeting pitfalls;
5.10. Calculate and interpret accounting income and economic income in the context of
capital budgeting;
5.11. Distinguish among the economic profit, residual income, and claims valuation
models for capital budgeting and evaluate a capital project using each.

Contents
Cash Flow Projections
More on Cash Flow Projections
Project Analysis and Evaluation
Other Income measures and Valuation models

6. Discounted Cash Flow Applications

6.1. Calculate and interpret the net present value (NPV) and the internal rate of return
(IRR) of an investment;
6.2. Contrast the NPV rule to the IRR rule, and identify problems associated with the
IRR rule;
6.3. Calculate and interpret a holding period return (total return);
6.4. Calculate and compare the money–weighted and time–weighted rates of return of
a portfolio and evaluate the performance of portfolios based on these measures;
 84 | P a g e BS (BBA) Syllabus

6.5. Calculate and interpret the bank discount yield, holding period yield, effective
annual yield, and money market yield for US Treasury bills and other money
market instruments;
6.6. Convert among holding period yields, money market yields, effective annual yields,
and bond equivalent yields.

Contents
Net present Value and Internal Rate of Return
Portfolio return measurement
Money market yields
Risk and Return
Define Return
Define risk
Measuring expected return
Measuring risk (stand alone, standard deviation, co–variance)
Risk attitudes

Recommended Books:

1. Houston & Brigham. (2004). Financial Management, Theory and Practice. Harcourt.
2. Rao, R. K. S. (1989).Fundamentals of Financial Management. Maxwell McMillan.
3. Brealey, R. A. & Marcus, A. J. (2007). Fundamentals of Corporate Finance. McGraw–Hill.
4. Besley, S. & Brigham, E. F. (2007). Essential of Managerial Finance. Thomson.
Previous

5. CFA Curriculum

Next
 85 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VI

Course Title : COST & MANAGERIAL ACCOUNTING

Course Number : BA(BS) – 522

Credit Hours : 03

Objective

This course gives fundamental elements of production, cost, budgeting, procedures of job order
costing, process costing and standard costing. It enables the students to acquire skills necessary
to interpret and analyze accounting data. This course builds upon the concepts and techniques
to control cost driven activities. Distinction is made between Financial Accounting and Cost
Accounting with respect to their integration.
Previous

Course Contents

Next
1. The Management Concept and the Function of the Controller
1.1. The Management Concept
1.2. The Controller’s Participation in Planning and Control
1.3. The Cost Department
1.4. The Role of Cost Accounting

2. Cost Concepts and the Cost Accounting Information System

2.1. The Cost Concept
2.2. The Cost Accounting Information System
2.3. Classification of Costs
2.4. The Flow of Costs in a Manufacturing Enterprise
2.5. Manufacturing Cost Accounting Cycle
2.6. Factory Ledger and General Ledger Accounting

3. Job Order Costing

3.1. Cost Systems and Cost Accumulation Procedures
3.2. Job Order Costing

4. Process Costing: Cost of Production Report

4.1. Process Cost Accumulation Procedures
4.2. The Cost of Production Report
4.3. Other Factors in Accounting for Lost Units
4.4. Addition of Materials
 86 | P a g e BS (BBA) Syllabus

5. Process Costing: Average and FIFO Costing

5.1. Beginning Work in Process Inventories
5.2. Difficulties Encountered in Process Cost Accounting Procedures

6. By Product and Joint Product Costing

6.1. Difficulties in Costing By–Products and Joint Products
6.2. Definition of By–Products and Joint Products
6.3. Methods of Costing By–Products
6.4. Methods of Accounting the Joint Production Cost
6.5. An Analysis of Joint Product Costing

7. Materials: Controlling and Costing

7.1. Procedures for Materials Procurement and Use
7.2. Materials Costing Methods
7.3. Transfer of Materials Cost to Finished Product
7.4. Costing Procedures for Scrap, Spoiled Goods and Defective Work
7.5. Summary of Materials Management

8. Materials: Quantitative Models for Planning and Control

8.1. Planning Materials Requirements
8.2. Materials Control

9. Labor: Controlling and Accounting for Costs

Previous

9.1. Productivity and Labor Costs

Next
9.2. Incentive Wage Plans
9.3. Organization for Labor Cost Accounting and Control

10. Factory Overhead: Planned, Actual, and Applied; Variance Analysis

10.1. The Nature of Factory Overhead
10.2. The Use of a Predetermined Factory Overhead Rate
10.3. Factors to be considered in the Selection of Overhead Rates
10.4. The Calculation of a Factory Overhead Rate
10.5. Actual Factory Overhead Over or under Applied and Variance
10.6. Analysis
10.7. Changing Overhead Rates
10.8. Summary of Factory Overhead

11. Standard Costing Setting Standards and Analyzing Variances

11.1. Usefulness of Standard Costs
11.2. Setting Standards
11.3. Determining Standard Production
11.4. Determining Standard Cost Variances
11.5. Responsibility and Control of Variances

12. Standard Costing Incorporating Standards into the Accounting Records

12.1. Recording Standard Cost Variances in the Accounts
12.2. Standard Cost Accounting Procedures for Materials
12.3. Standard Cost Accounting Procedures for Labor
 87 | P a g e BS (BBA) Syllabus

12.4. Standard Cost Accounting Procedures for Factory Overhead

Recommended Books

1. Cashin, & Polimini. (1995). Cost Accounting. McGraw–Hill.

2. Horngern, C. T. (1998). Cost Account: A Managerial Emphasis. Prentice Hall.
3. James, A. C. (1998). Cost Accounting. McGraw–Hill.
4. Meigs, & Johnson. Accounting: The Basis for Business Decision. McGraw–Hill.
5. Usry, M. F. (1996). Cost Accounting Planning and Control. South–Western.
Previous

Next
 88 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VI

Course Title : STATISTICS

Course Number : BA(BS) – 532

Credit Hours : 03

Course Contents

1. Statistical Concepts and Market Returns

1.1. distinguish between descriptive statistics and inferential statistics, between a
population and a sample, and among the types of measurement scales;
1.2. define a parameter, a sample statistic, and a frequency distribution;
1.3. calculate and interpret relative frequencies and cumulative relative frequencies,
given a frequency distribution;
Previous

1.4. describe the properties of a data set presented as a histogram or a frequency

polygon;

Next
1.5. calculate and interpret measures of central tendency, including the population
mean, sample mean, arithmetic mean, weighted average or mean, geometric
mean, harmonic mean, median, and mode;
1.6. calculate and interpret quartiles, quintiles, deciles, and percentiles;
1.7. calculate and interpret
1.8. a range and a mean absolute deviation and
1.9. the variance and standard deviation of a population and of a sample;
1.10. calculate and interpret the proportion of observations falling within a specified
number of standard deviations of the mean using Chebyshev’s inequality;
1.11. calculate and interpret the coefficient of variation and the Sharpe ratio;
1.12. explain skewness and the meaning of a positively or negatively skewed return
distribution;
1.13. describe the relative locations of the mean, median, and mode for a uni-modal,
nonsymmetrical distribution;
1.14. explain measures of sample skewness and kurtosis;
1.15. compare the use of arithmetic and geometric means when analyzing investment
returns.

Contents
Fundamental Concepts
Summarizing data using frequency distribution
The graphical representation of the data
Measure of central tendency
Other measures of location: Quantiles
 89 | P a g e BS (BBA) Syllabus

Measurement of dispersion
Symmetry and Skewness in return distribution

2. Probability Concepts
2.1. define a random variable, an outcome, an event, mutually exclusive events, and
exhaustive events;
2.2. state the two defining properties of probability and distinguish among empirical,
subjective, and a priori probabilities;
2.3. state the probability of an event in terms of odds for and against the event;
2.4. distinguish between unconditional and conditional probabilities;
2.5. explain the multiplication, addition, and total probability rules;
2.6. calculate and interpret
2.6.1. the joint probability of two events,
2.6.2. the probability that at least one of two events will occur, given the
probability of each and the joint probability of the two events, and
2.6.3. a joint probability of any number of independent events;
2.7. distinguish between dependent and independent events;
2.8. calculate and interpret an unconditional probability using the total probability rule;
2.9. explain the use of conditional expectation in investment applications;
2.10. explain the use of a tree diagram to represent an investment problem;
2.11. calculate and interpret covariance and correlation;
2.12. calculate and interpret the expected value, variance, and standard deviation of a
random variable and of returns on a portfolio;
Previous

2.13. calculate and interpret covariance given a joint probability function;

Next
2.14. calculate and interpret an updated probability using Bayes’ formula;
2.15. identify the most appropriate method to solve a particular counting problem, and
solve counting problems using factorial, combination, and permutation concepts.

Contents
Probability, Expected value and variance
Portfolio expected return and variance of return
Bayes’ Formula, Principles of counting

3. Common Probability Distributions

3.1. define a probability distribution and distinguish between discrete and continuous
random variables and their probability functions;
3.2. describe the set of possible outcomes of a specified discrete random variable;
3.3. interpret a cumulative distribution function;
3.4. calculate and interpret probabilities for a random variable, given its cumulative
distribution function;
3.5. define a discrete uniform random variable, a Bernoulli random variable, and a
binomial random variable;
3.6. calculate and interpret probabilities given the discrete uniform and the binomial
distribution functions;
3.7. construct a binomial tree to describe stock price movement;
3.8. calculate and interpret tracking error;
3.9. define the continuous uniform distribution and calculate and interpret probabilities,
given a continuous uniform distribution;
 90 | P a g e BS (BBA) Syllabus

3.10. explain the key properties of the normal distribution;

3.11. distinguish between a uni-variate and a multivariate distribution, and explain the
role of correlation in the multivariate normal distribution;
3.12. determine the probability that a normally distributed random variable lies inside a
given interval;
3.13. define the standard normal distribution, explain how to standardize a random
variable, and calculate and interpret probabilities using the standard normal
distribution;
3.14. define shortfall risk, calculate the safety–fist ratio, and select an optimal portfolio
using Roy’s safety–fist criterion;
3.15. explain the relationship between normal and lognormal distributions and why the
lognormal distribution is used to model asset prices;
3.16. distinguish between discretely and continuously compounded rates of return, and
calculate and interpret a continuously compounded rate of return, given a specified
holding period return;
3.17. Explain Monte Carlo simulation and describe its applications and limitations;
3.18. Compare Monte Carlo simulation and historical simulation.

Contents
Discrete Random variable
Continuous Random Variable
Monte Carlo Simulation
Previous

4. Sampling and Estimation

Next
4.1. Define simple random sampling and a sampling distribution;
4.2. Explain sampling error;
4.3. Distinguish between simple random and stratifixed random sampling;
4.4. Distinguish between time–series and cross–sectional data;
4.5. Explain the central limit theorem and its importance;
4.6. Calculate and interpret the standard error of the sample mean;
4.7. Identify and describe desirable properties of an estimator;
4.8. Distinguish between a point estimate and a confidence interval estimate of a
Population parameter;
4.9. Describe properties of Student’s t–distribution and calculate and interpret its
Degrees of freedom;
4.10. Calculate and interpret a confidence interval for a population mean, given a Normal
distribution with
4.10.1. A known population variance,
4.10.2. An unknown population variance, or
4.10.3. An unknown variance and a large sample size;
4.11. Describe the issues regarding selection of the appropriate sample size, data mining
bias, sample selection bias, survivorship bias, look–ahead bias, and time period
bias.
 91 | P a g e BS (BBA) Syllabus

Contents
Sampling
Distribution of Sample mean
Point and interval estimate of the population mean
More on sampling

5. Hypothesis Testing
5.1. Define a hypothesis, describe the steps of hypothesis testing, and describe and
Interpret the choice of the null and alternative hypotheses;
5.2. Distinguish between one–tailed and two–tailed tests of hypotheses;
5.3. Explain a test statistic, Type I and Type II errors, a significance level, and how
Significance levels are used in hypothesis testing;
5.4. Explain a decision rule, the power of a test, and the relation between confidence
Intervals and hypothesis tests;
5.5. Distinguish between a statistical result and an economically meaningful result;
5.6. Explain and interpret the p–value as it relates to hypothesis testing;
5.7. Identify the appropriate test statistic and interpret the results for a hypothesis test
concerning the population mean of both large and small samples when the
population is normally or approximately distributed and the variance is
5.7.1. Known
5.7.2. Unknown;
5.8. Identify the appropriate test statistic and interpret the results for a hypothesis
test concerning the equality of the population means of two at least approximately
Previous

normally distributed populations, based on independent random samples with

Next
5.8.1. Equal or
5.8.2. Unequal assumed variances;
5.9. Identify the appropriate test statistic and interpret the results for a hypothesis test
concerning the mean difference of two normally distributed populations;
5.10. Identify the appropriate test statistic and interpret the results for a hypothesis test
concerning
5.10.1. The variance of a normally distributed population, and
5.10.2. The equality of the variances of two normally distributed populations based
on two independent random samples;
5.11. Distinguish between parametric and nonparametric tests and describe situations
in which the use of nonparametric tests may be appropriate.

Contents
Hypothesis testing;
Hypothesis tests concerning the mean
Hypothesis tests concerning the variance
Non Parametric Inference

6. Correlation and Regression

6.1. Calculate and interpret a sample covariance and a sample correlation coefficient,
and interpret a scatter plot;
6.2. Describe limitations to correlation analysis;
 92 | P a g e BS (BBA) Syllabus

6.3. Formulate a test of the hypothesis that the population correlation coefficient equals
zero, and determine whether the hypothesis is rejected at a given level of
significance;
6.4. Distinguish between the dependent and independent variables in a linear
regression;
6.5. Describe the assumptions underlying linear regression, and interpret regression
coefficients;
6.6. Calculate and interpret the standard error of estimate, the coefficient of
determination, and a confidence interval for a regression coefficient;
6.7. Formulate a null and alternative hypothesis about a population value of a
regression coefficient, and determine the appropriate test statistic and whether
the null hypothesis is rejected at a given level of significance;
6.8. Calculate the predicted value for the dependent variable, given an estimated
regression model and a value for the independent variable;
6.9. Calculate and interpret a confidence interval for the predicted value of the
dependent variable;
6.10. Describe the use of analysis of variance (ANOVA) in regression analysis, interpret
ANOVA results, and calculate and interpret the F–statistic;
6.11. Describe limitations of regression analysis.

Contents
Introduction
Correlation Analysis
Previous

Linear Regression

Next
Recommended Books:

1. Bluman, A. G. (2003). Elementary Statistics: A Brief Version. McGraw–Hill.

2. Fruend, J. E. (2003).Mathematical Statistics with Applications. Prentice Hall.
3. Spiegel, M. R. (2000). Schaum’s Outline of Probability and Statistics. McGraw–Hill.
4. Weiss, N. A. (2004). Introductory Statistics, 7th Edition, Addison–Wesley.
 93 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VI
PRODUCTION & OPERATIONS
Course Title :
MANAGEMENT
Course Number : BA(BS) – 542

Credit Hours : 03

Objective

The course introduces filed of production / operations management. Topics to be covered

represent a blend of concepts, industrial engineering cost accounting, general management,
quantitative methods and statistics. This will include both operations as well as strategic issues
as applied forecasting, aggregate planning, scheduling, shop floor control, total quality
management, inventory management, facility layout and project management.
Previous

Course Contents

Next
1.
1.1. Introduction of Production / Operations Management
1.2. Importance of Operations Management and Productivity
1.3. Manufacturing and Services Operations
1.4. Operations as Competitive Weapon
1.5. Operations Strategy and Corporate Strategy

2.
2.1. Process Management
2.2. Process Choices and Process Design

3.
3.1. Management of Technology
3.2. Role of Technology and R & D
3.3. Technology as a Competitive Advantage
3.4. CAD / CAM / CIM and FMS

4.
4.1. Work–Force Management
4.2. Job Design, Job Specification, Job Description
4.3. Human Resource Planning, Training, Motivation
4.4. Total Quality Management
4.5. Quality as a Competitive Weapon
4.6. Statistical Process Control
 94 | P a g e BS (BBA) Syllabus

5.
5.1. Capacity Planning
5.2. Location and Facility Layout Planning

6.
6.1. Simulation Analysis
6.2. Supply Chain Management
6.3. Materials Management
6.4. Materials and Requirement Planning and Master Production Schedule
6.5. Inventory Management Concepts and Inventory Control
6.6. Aggregate Product Planning

7.
7.1. Japanese Manufacturing Techniques
7.2. Just–in–Time System and Kanban System
7.3. Project Management
7.4. Project Planning and Scheduling
7.5. PERT / CPM

Recommended Books

1. Everett, A. Jr. & Ronald, E. J. (1996). Production and Operations Management. Prentice
London: Hall International UK Ltd.
Previous

2. Elwood, B. S. & Rakesh, S. K. (2002). Modern Production/Operations Management.

Next
Prentice Hall.
3. Dilworth, J. D. (1998). Production and Operations Management. McGraw–Hill.
4. Heizer, J. & Render, B. (2008). Operations Management. Allyn and Bacon.
5. Krajewski, L. J. & Ritzman, L. P. (1999). Operations Management. New York: McGraw–
Hill, Weasly Longman, Inc.
6. Chase, R. B., Robert, J. F. & Aquilano, N. J. (2006). Operations Management. McGraw–
Hill.
 95 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VI

Course Title : HUMAN RESOURCE MANAGEMENT

Course Number : BA(BS) – 552

Credit Hours : 03

Objective

How well an organization obtains, maintains and retains its human resource is a major
determinant of its success or failure. This course explains how proactive managers and human
resource professionals share their dual responsibility for continuously improving the human
contribution to organizations, in ways that are strategically, socially, legally and ethically
acceptable.
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Course Contents
1. Introduction To Human Resource Management

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1.1. The Central Challenge
1.2. The Organization of a Human Resource Department
1.3. The Human Resource Management Model
1.4. Proactive versus Reactive Human Resource Management

2. Environmental Challenges
2.1. External Challenges
2.2. Organizational Challenges
2.3. Frameworks and International Challenges

3. Job Analysis and Design

3.1. Job Analysis Information: An Overview
3.2. Collection of Job Analysis Information
3.3. Applications of Job Analysis Information
3.4. The Human Resource Information System
3.5. Overview of Job Design
3.6. Behavioral and Efficiency Trade–Offs
3.7. Techniques of Job Redesign

4. Human Resource Planning

4.1. The Demand for Human Resources
4.2. The Supply of Human Resources
4.3. Estimate of Internal Supply
4.4. Implementation of Human Resources Plans
 96 | P a g e BS (BBA) Syllabus

5. Recruitment & Selection

5.1. Recruitment: Constraints and Challenges
5.2. Internal Recruitment Channels
5.3. External Recruitment Channels
5.4. Job Application Blank
5.5. Inputs and Challenges to Selection
5.6. Complete Selection Process
5.7. Challenges, Process, and Feedback

6. Orientation, Placement, and Separation

6.1. Placement Obstacles to Productivity
6.2. Orientation Programs
6.3. Employee Placement
6.4. Separations
6.5. Issues in Placement

7. Training and Development

7.1. Steps to Training and Development
7.2. Training and Development Approaches
7.3. Evaluation of Training and Development
7.4. Development Human Resources

8. Career Planning
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8.1. Career Planning and Employee Needs

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8.2. Human Resources Departments and Career Planning
8.3. Career Development

9. Performance Appraisal
9.1. Elements of Performance Appraisal Systems
9.2. Performance Appraisal Challenges
9.3. Past–Oriented Appraisal Methods
9.4. Future–Oriented Appraisals
9.5. Implications of the Appraisal Process
9.6. Feedback for the Human Resources Function

10. Compensation, Protection, Incentives and Gainsharing

10.1. Wages and Salaries
10.2. Job Analysis and Evaluations
10.3. Wage and Salary Surveys
10.4. Pricing Jobs
10.5. Challenges affecting Compensation
10.6. Incentives and Gainsharing Issues
10.7. Incentive Systems
10.8. Gainsharing Approaches
 97 | P a g e BS (BBA) Syllabus

11. Benefits and Services

11.1. The Role of Indirect Compensation
11.2. Insurance Benefits
11.3. Employee Security Benefits
11.4. Time–Off Benefits
11.5. Work Scheduling Benefits
11.6. Employee Services
11.7. Administration of Benefits and Services

12. Union – Management Relations

12.1. International Competition
12.2. The Labor – Management System
12.3. Cooperation and Dispute Resolution
12.4. Union – Management Cooperation

Recommended Books

1. William, W. B. & Davis, K. (2003). Human Resource and Personnel Management. McGraw–
Hill.
2. Dessler, G. (2005). Human Resource Management. Pearson Education.
3. Dowling, P. & Welch D. E. (2002). International Human Resource Management. Managing
People in a Multinational International Thomason.
4. Margaret, F. & Hook C. (2004). Introducing Human Resource Management. Longman
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5. Graham, H. & Leat, M. (2004). Human Resource Management. Pitman.

Next
6. Milkovich, & Boudreen, (1998). Personnel / Human Resource Management. BPI Irwin.
7. Bernardin, & Russell. (2001). Human Resource Management. McGraw–Hill.
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Bs (BBA) – vIi
FOURTH year FIRST semester

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 98 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VII

Course Title : FINANCIAL MANAGEMENT

Course Number : BA(BS) – 601

Credit Hours : 03

Course Contents:

1. Cost Of Capital
1.1. Calculate and interpret the weighted average cost of capital (WACC) of a company;
1.2. Describe how taxes affect the cost of capital from different capital sources;
1.3. Describe the use of target capital structure in estimating WACC and how target
Capital structure weights may be determined;
1.4. Explain how the marginal cost of capital and the investment opportunity schedule
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are used to determine the optimal capital budget;

1.5. Explain the marginal cost of capital’s role in determining the net present value of

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a project;
1.6. Calculate and interpret the cost of debt capital using the yield–to–maturity
approach and the debt–rating approach;
1.7. Calculate and interpret the cost of non–callable, nonconvertible preferred stock;
1.8. Calculate and interpret the cost of equity capital using the capital asset pricing
1.9. Model approach, the dividend discount model approach, and the bond–yield plus
risk–premium approach;
1.10. Calculate and interpret the beta and cost of capital for a project;
1.11. Describe uses of country risk premiums in estimating the cost of equity;
1.12. Describe the marginal cost of capital schedule, explain why it may be upward
sloping with respect to additional capital, and calculate and interpret its break–
points;
1.13. Explain and demonstrate the correct treatment of flotation costs.

Contents
Cost of Capital
Costs of different sources of capital
Topics in the cost of capital estimations

2. Portfolio Risk And Return: Basics

2.1. Calculate and interpret major return measures and describe their appropriate uses;
2.2. Describe characteristics of the major asset classes that investors consider in
forming portfolios;
 99 | P a g e BS (BBA) Syllabus

2.3. Calculate and interpret the mean, variance, and covariance (or correlation) of asset
returns based on historical data;
2.4. Explain risk aversion and its implications for portfolio selection;
2.5. Calculate and interpret portfolio standard deviation;
2.6. Describe the effect on a portfolio’s risk of investing in assets that are less than
perfectly correlated;
2.7. Describe and interpret the minimum–variance and efficient frontiers of risky Assets
and the global minimum–variance portfolio;
2.8. Discuss the selection of an optimal portfolio, given an investor’s utility (or risk
aversion) and the capital allocation line.

Contents
Introduction to portfolio management
Some background assumptions
Markowitz Portfolio theory

3. Portfolio Risk And Return: Extensions

3.1. Describe the implications of combining a risk–free asset with a portfolio of risky
assets;
3.2. Explain the capital allocation line (CAL) and the capital market line (CML);
3.3. Explain systematic and nonsystematic risk, including why an investor should not
expect to receive additional return for bearing nonsystematic risk;
3.4. Explain return generating models (including the market model) and their uses;
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3.5. Calculate and interpret beta;

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3.6. Explain the capital asset pricing model (CAPM), including its assumptions, and the
security market line (SML);
3.7. Calculate and interpret the expected return of an asset using the CAPM;
3.8. Describe and demonstrate applications of the CAPM and the SML.

Contents
Capital Market Theory: An Overview
The capital asset pricing model: Expected return and risk
Relaxing the assumptions
Empirical test of CAPM
Relationship between systematic risk and return
Market portfolio theory versus practice

4. Overview of Equity Securities

4.1. Describe characteristics of types of equity securities;
4.2. Describe differences in voting rights and other ownership characteristics among
different equity classes;
4.3. Distinguish between public and private equity securities;
4.4. Describe methods for investing in non–domestic equity securities;
4.5. Compare the risk and return characteristics of different types of equity securities;
4.6. Explain the role of equity securities in the financing of a company’s assets;
4.7. Distinguish between the market value and book value of equity securities;
4.8. Compare a company’s cost of equity, its (accounting) return on equity, and
investors’ required rates of return.
 100 | P a g e BS (BBA) Syllabus

Contents
Overview of the valuation process
Three step valuations process
Theory of Valuation
Valuation of Alternative investments
Relative Valuations Techniques
Estimating the inputs: the required rate of return and the expected growth rate of
the valuation variables

5. Equity Valuation: Concepts and Basic Tools

5.1. Evaluate whether a security, given its current market price and a value estimate,
is overvalued, fairly valued, or undervalued by the market;
5.2. Describe major categories of equity valuation models;
5.3. Explain the rationale for using present value models to value equity and describe
the dividend discount and free–cash–flow–to–equity models;
5.4. Explain the rationale for using present value models to value equity and describe
the dividend discount and free–cash–flow–to–equity models;
5.5. Calculate the intrinsic value of a non–callable, non–convertible preferred stock;
5.6. Calculate and interpret the intrinsic value of an equity security based on the
Gordon (constant) growth dividend discount model or a two–stage dividend
discount model, as appropriate;
5.7. Identify companies for which the constant growth or a multistage dividend
discount model is appropriate;
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5.8. Explain the rationale for using price multiples to value equity and distinguish

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between multiples based on comparable versus multiples based on fundamentals;
5.9. Calculate and interpret the following multiples: price to earnings, price to an
estimate of operating cash flow, price to sales, and price to book value;
5.10. Describe enterprise value multiples and their use in estimating equity value;
5.11. Describe asset–based valuation models and their use in estimating equity value;
5.12. Explain advantages and disadvantages of each category of valuation model.

Contents
Equity Valuation Models and their rationale
Common and preferred stock valuation
Multi stage models
Price Multiple model

6. Fixed–Income Securities: Defining Elements

6.1. Describe the basic features of a fixed–income security;
6.2. Describe functions of a bond indenture;
6.3. Compare affective and negative covenants and identify examples of each;
6.4. Describe how legal, regulatory, and tax considerations affect the issuance and
trading of fixed–income securities;
6.5. Describe how cash flows of fixed–income securities are structured;
6.6. Describe contingency provisions affecting the timing and/or nature of cash flows
of fixed–income securities and identify whether such provisions benefit the
borrower or the lender.
 101 | P a g e BS (BBA) Syllabus

Contents
Basic Features
Covenants and indentures
Timing and nature of cash flow

7. Fixed–Income Markets: Issuance, Trading, and Funding

7.1. Describe classifications of global fixed–income markets;
7.2. Describe the use of interbank offered rates as reference rates in floating–rate debt;
7.3. Describe mechanisms available for issuing bonds in primary markets;
7.4. Describe secondary markets for bonds;
7.5. Describe securities issued by sovereign governments, non–sovereign
governments, government agencies, and supranational entities;
7.6. Describe types of debt issued by corporations;
7.7. Describe short–term funding alternatives available to banks;
7.8. Describe repurchase agreements (repos) and their importance to investors who
borrow short term.

Contents
Indentures and Covenants
Maturity
Par Value
Coupon rate
Bond Provisions
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Conversion Privilege

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Put provisions
Currency denominations
Embedded Options
Borrowing funds to purchase bonds

8. Measures of Leverage
8.1. Define and explain leverage, business risk, sales risk, operating risk, and financial
risk, and classify a risk;
8.2. Calculate and interpret the degree of operating leverage, the degree of financial
leverage, and the degree of total leverage;
8.3. Analyze the effect of financial leverage on a company’s net income and return on
equity;
8.4. Calculate the breakeven quantity of sales and determine the company’s net income
at various sales levels;
8.5. Calculate and interpret the operating breakeven quantity of sales.

Contents
Operating Leverage
Financial Leverage
Breakeven
 102 | P a g e BS (BBA) Syllabus

9. Capital Structure
9.1. Explain the Modigliani–Miller propositions regarding capital structure, including the
effects of leverage, taxes, financial distress, agency costs, and asymmetric
information on a company’s cost of equity, cost of capital, and optimal capital
structure;
9.2. Describe target capital structure and explain why a company’s actual capital
structure may fluctuate around its target;
9.3. Describe the role of debt ratings in capital structure policy;
9.4. Explain factors an analyst should consider in evaluating the effect of capital
structure policy on valuation;
9.5. Describe international differences in the use of financial leverage, factors that
explain these differences, and implications of these differences for investment
analysis.

Contents
Capital Structure Decisions
Practical Issues in capital structure policy

10. Dividends and Share Repurchases: Basics

10.1. Describe regular cash dividends, extra dividends, liquidating dividends, stock
dividends, stock splits, and reverse stock splits, including their expected effect on
shareholders’ wealth and a company’s financial ratios;
10.2. Describe dividend payment chronology, including the significance of declaration,
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holder–of–record, ex–dividend, and payment dates;

Next
10.3. Compare share repurchase methods;
10.4. Calculate and compare the effect of a share repurchase on earnings per share
when
10.5. The repurchase is financed with the company’s excess cash and
10.6. The Company uses debt to finance the repurchase;
10.7. Calculate the effect of a share repurchase on book value per share;
10.8. Explain why a cash dividend and a share repurchase of the same amount are
equivalent in terms of the effect on shareholders’ wealth, all else being equal.

Contents
Dividends Concepts
Dividend payment procedures
Cash dividend and Share repurchase

11. Dividends and Share Repurchases: Analysis

11.1. Compare theories of dividend policy, and explain implications of each for share
value given a description of a corporate dividend action;
11.2. Describe types of information (signals) that dividend initiations, increases,
decreases, and omissions may convey;
11.3. Explain how clientele effects and agency issues may affect a company’s payout
policy;
11.4. Explain factors that affect dividend policy;
11.5. calculate and interpret the effective tax rate on a given currency unit of corporate
earnings under double taxation, dividend imputation, and split–rate tax systems;
 103 | P a g e BS (BBA) Syllabus

11.6. Compare stable dividend, constant dividend payout ratio, and residual dividend
payout policies, and calculate the dividend under each policy;
11.7. Explain the choice between paying cash dividends and repurchasing shares;
11.8. Describe broad trends in corporate dividend policies;
11.9. Calculate and interpret dividend coverage ratios based on
11.10. Net income and
11.11. Free cash flow;
11.12. Identify characteristics of companies that may not be able to sustain their cash
dividend.

Contents
Dividend policy and company Value: Theory
Factor Affecting Dividend policy
Payout policies
Analysis of Dividend Safety

12. Working Capital Management

12.1. Describe primary and secondary sources of liquidity and factors that influence a
company’s liquidity position;
12.2. Compare a company’s liquidity measures with those of peer companies;
12.3. Evaluate working capital effectiveness of a company based on its operating and
cash conversion cycles, and compare the company’s effectiveness with that of peer
companies;
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12.4. Describe how different types of cash flows affect a company’s net daily cash

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position;
12.5. Calculate and interpret comparable yields on various securities, compare portfolio
returns against a standard benchmark, and evaluate a company’s short–term
investment policy guidelines;
12.6. Evaluate a company’s management of accounts receivable, inventory, and
accounts payable over time and compared to peer companies;

Contents
Managing and measuring liquidity
Managing cash positions
Investment short term funds
Managing accounts receivables
Managing Inventories
Managing Accounts payables
Managing Short term financing
 104 | P a g e BS (BBA) Syllabus

Recommended Books:

1. Brigham, & Houston, (2004). Financial Management. Edinburgh: The Dryden Press.
2. Lawrence J. Gitman, Chad J. Zutter, (2011). Principles of Managerial Finance, 13th Edition,
Prentice Hall.
3. Houston, & Brigham, (2004). Financial Management, Theory and Practice. New Jersey:
Harcourt Brace College Publishers.
4. Hampton, J. J. (1989). Financial Decision Making, Concepts, Problems and Cases.
Singapore: Prentice Hall.
5. Rao, R. K. S. (1989). Fundamentals of Financial Management. Oxford: Maxwell McMillan.
6. Brealey, R. A. & Marcus, A. J. (2007). Fundamentals of Corporate Finance. New Jersey:
McGraw–Hill/Irwin.
7. Besley, S. & Brigham, E. F. (2007). Essential of Managerial Finance. Dallas: Thomson
South–Western.
8. CFA Curriculum
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 105 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VII

Course Title : MANAGERIAL ACCOUNTING

Course Number : BA(BS) – 611

Credit Hours : 03

Objective

The objective of this course will be concerned with providing information for the more day–to–
day functions of control and decision–making. This will involve budgeting, cost accounting,
variance analysis, and evaluation of alternative uses of resources.

Course Contents
Previous

1. Introduction: Managerial Accounting

1.1. A Perspective

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1.2. Cost Terms
1.3. Concepts and Classification

2. Responsibility Accounting and Cost Allocation Concepts

2.1. Responsibility Accounting Centers and Performance Reports

3. Cost Flows and Accumulation

3.1. The Basic Cost Flow Model
3.2. Cost Accumulation
3.3. Merchandizing Organizations
3.4. Manufacturing Organizations
3.5. Services Organizations

4. Costing Systems
4.1. Job Order Costing Systems
4.2. Process Costing System
4.3. Hybrid Product Costing System
4.4. Cost Management Systems for New Manufacturing Environment

5. Cost Behavior and Estimation

5.1. Cost Behavior Patterns
5.2. Cost Estimation Methods
 106 | P a g e BS (BBA) Syllabus

6. Cost–Volume–Profit Analysis
6.1. The Break Even Point
6.2. CVP Analysis
6.3. CVP with Multiple Products
6.4. Cost Structure and Leverage Analysis

7. Standard Costing System

7.1. Standard Costs and Control
7.2. Setting Cost Standards
7.3. Overhead Application in a Standard Costing System
7.4. Analysis of Cost Variances

8. Differential Cost Analysis

8.1. Differential Costs versus Variable Costs
8.2. Differential Costs versus Total Costs
8.3. Cost Analysis for Pricing Decisions
8.4. Make–or–Buy Decision

9. Variable Costing
9.1. Variable Costing versus Full Absorption Costing
9.2. Appropriateness of Variable Costing and Full Absorption Costing Methods

10. Flexible Budgeting

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10.1. Static Budget versus Flexible Budget

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10.2. Sales Activity (Volume) Variance
10.3. Profit Variance Analysis
10.4. Variable
10.5. Manufacturing Costs Variance

11. Budgeting and Monitoring

11.1. Framework of Budgeting
11.2. The Master Budget Development Process
11.3. Budgeting in Merchandising Operations
11.4. Service Enterprising and Non–Profit Organization
11.5. Budget Under Uncertainty
11.6. Report for Monitoring

Recommended Books

1. Garrison, (1996). Managerial Accounting. New York: McGraw–Hill.

2. Hilton, R. W. (1995). Managerial Accounting. New York: McGraw–Hill.
3. Hongren, C. T. (1998). Introduction to Managerial Accounting. Singapore: Prentice Hall.
4. Keller, (2002). Management Accounting for Profit Control. New York: McGraw–Hill.
5. Cowe, R. Royal Handbook of Managing Accounting. New Delhi: Gower Publishing.
6. The Institute of Bankers Pakistan, (2007). Management Accounting for the Financial
Services. Karachi: IBP.
 107 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VII

Course Title : MARKETING MANAGEMENT

Course Number : BA(BS) – 621

Credit Hours : 03

Objective

The objective of this course is to give students a detailed and advanced overview of Marketing,
as the basic concepts have already been discussed in the ‘Principles of Marketing’ course. As the
title ‘Marketing Management’ suggest that Marketing cannot be separated from Management. To
be a successful marketer, knowledge of handling strategic and tactical management issues is
necessary. This course is intended to emphasize on the application of marketing concepts and
tools along with the decision making process. Here the students will learn how to analyze and
Previous

measure total market demand and winning customers through market oriented strategic
planning, keeping in mind the competitors moves. Major decisions about product, branding, price,

Next
channel systems and productions will be emphasized.

Course Contents

1. Marketing: An Overview
1.1. Importance and Scope of Marketing
1.2. Understanding Marketing Management
1.3. Social Responsibility of Marketing
1.4. Company Orientations Toward the Market Place

2. Building Customer Satisfaction, Value and Retention

2.1. Attracting and Retaining Customers
2.2. Delivering Customer Value and Satisfaction
2.3. Company Profitability and Total Quality Management

3. Winning Markets through Market Oriented Strategic Planning

3.1. Corporate and Division Strategic Planning
3.2. Establishing Strategic Business Units
3.3. Analysing Business Portfolio

4. Gathering Information and Measuring Market Demand

4.1. Internal Records System
4.2. Marketing Intelligence, Research and Decision Support System
4.3. Forecasting and Demand Management
 108 | P a g e BS (BBA) Syllabus

5. Scanning the Marketing Environment

5.1. Analysing Micro and Macro Environment Factors
5.2. SWOT Analysis

6. Buyer Behavior Analysis

6.1. Factors Affecting Buying Behavior
6.2. Buying Decision Process
6.3. Buying Objectives and Structures of Organizational Markets

7. Dealing with the Competition

7.1. Identifying and Analysing Competitors
7.2. Designing Competitive Intelligence System
7.3. Competitive Strategies

8. Segmenting, Targeting and Positioning Strategies

8.1. Levels and Patterns of Market Segmentation
8.2. Market Targeting
8.3. Developing and Communicating a Positioning Strategy

9. Product, Branding and Services Strategy

9.1. Product Mix and Product Line Decisions
9.2. Brand Decisions
9.3. Marketing Strategies for Service Firms
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Next
10. Developing Price Strategies and Policies
10.1. Selecting Pricing Objectives
10.2. Analysing Competitors Costs, Prices and Offers
10.3. Selecting Pricing Method
10.4. Product Mix Pricing
10.5. Promotional and Discriminatory Pricing

11. Marketing Channel Systems

11.1. Channel Functions and Flows
11.2. Channel Design and Management Decisions
11.3. Retailing and Wholesaling

12. Managing Integrated Marketing Communications

12.1. The Communication Process
12.2. Determine Communication Objectives
12.3. Select the Communication Channels
12.4. Establishing the Total Marketing Communications Budget
12.5. Factors in Setting the Marketing Communications Mix
 109 | P a g e BS (BBA) Syllabus

Recommended Books

1. Greg, M. & Mark J. (2010). Essentials of Marketing Management. McGraw–Hill.

2. Kotler, P. & Keller K. (2008). Marketing Management. Prentice Hall.
3. Peter, P. J. & James D. J. (2010). Marketing Management. McGraw–Hill.
4. Sheth, J. & Garett, D. E. (2003). Marketing Management: A Comprehensive Reader.
South–Western.
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 110 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VII
PROJECT DEVELOPMENT, EVALUATION
Course Title :
AND FEASIBILITY
Course Number : BA(BS) – 631

Credit Hours : 03

Course Contents

1. Basic Ideas of Projects

1.1. Main Features of Projects
1.2. Capital Budgeting, Importance and Difficulties
1.3. Project Development Cycle
1.4. Aspects of Appraisal
1.5. Objective of Investment Decision Making
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1.6. Basic Consideration: Risk and Return

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2. Market Appraisal
2.1. Information Required for Market and Demand Analysis
2.2. Secondary Source of Information
2.3. Market Survey
2.4. Demand Forecasting: Trend Projection Methods, Consumption
2.5. Level Method, Lend use Method

3. Technical Appraisal
3.1. Materials and Inputs: Raw Materials, Processed Industrial
3.2. Materials and Components, Auxiliary Materials and Factory
3.3. Supplies, Utilities
3.4. Production Technology
3.5. Plant Capacity
3.6. Location and Site
3.7. Machinery and Equipment, Structure and Civil Works
3.8. Project Charts and Layout, Work Schedules.

4. Financial Aspects of Appraisal

4.1. Cost of Project
4.2. Major Components and their Details
4.3. Means of Financing: Planning the Capital Structure of a New Company
4.3.1. Equity
4.3.2. Term Loans
4.3.3. Bridge Loan
 111 | P a g e BS (BBA) Syllabus

4.3.4. Sponsors Non-Interest Bearing Loans

4.3.5. Security of Loans
4.3.6. Interest and Principal Repayments
4.3.7. Restrictive Covenants and Main Contents of the Loan Agreements
4.4. Financial and Development Financial Institutions

5. Profitability: Financial Projections

5.1. Production Estimates
5.2. Production Capacity
5.3. Capacity utilization and Sales Estimates
5.4. Formulation of Assumptions for Financial Projections
5.5. Cost of Production
5.5.1. Materials
5.5.2. Labour
5.5.3. Utilities
5.5.4. Factory Overhead; Administrative, Marketing, Financial and Other
Expenses.
5.6. Development of Different Schedules for Projected Income Statement and Balance
Sheet based on various Appraisal Factors
5.7. Break Analysis and Sensitivity Analysis

6. Economic and Financial Appraisal – Single Project

6.1. Measuring Cost and Benefits: Cash Inflows and Outflows
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6.2. Internal Cash Flows, Operational Cash Flows and Terminal Cash Flows

Next
6.3. Time Value of Money
6.4. Estimating and Appropriate Discount Rate
6.5. Future and Present Value of Single Cash Flow
6.6. Future and Present Value of and Annuity
6.7. Discount Factors, Annuity Factors and Capital Recovery Factor
6.8. Present Value of an Uneven Series
6.9. Shorter Compounding Periods
6.10. Effective Versus Nominal Rate

7. Cost Capital
7.1. A Central Concept in Financial Management
7.2. Linking the Investment and Financial Decisions
7.3. Cost of Different Sources of Finance.

8. Project Selection Criteria

8.1. Project Criteria for Single Projects
8.2. Calculating Internal Rate of Return
8.3. Estimating Net Present Value
8.4. Calculating Benefit Cost Ratio.
8.5. Other project appraisal criterion
 112 | P a g e BS (BBA) Syllabus

9. Preparation of Appraisal (Feasibility) Report

9.1. Organization of the Feasibility Report
9.2. Executive Summary for the Board of Directors or Sponsors
9.3. Contents of the Reports
9.4. Presentation of the Information
9.5. Data and Deductions Derived from the Data
9.6. Annexure and their Placement Conclusions and Recommendations for Acceptance
or Rejection of the Project.

Recommended Books

1. Steve Curry & John Weiss, “Project Analysis in Developing Countries”, St. Martin Press
Inc. USA (Latest Edition)
2. Ch. Muhammad Hussain, “Project Appraisal, Monitoring & Evaluation Process”, Karachi
Royal Book Co. Karachi.
3. Prasanna Chandra “Projects, Preparation, Appraisal, Budgeting and Implementation”,
(Second Edition), Indian Institute of Management, Banglore,
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 113 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VII

Course Title : BUSINESS RESEARCH METHODS

Course Number : BA(BS) – 641

Credit Hours : 03

Objective
The quality of business decisions depends to a great extent on the information available to the
decisions maker. It is the function of business research to provide information for this decision–
making. The main purpose of this course is to provide business decision makers with an
understanding of research methods.
The focus of this course is the need for business research and major emphasis will be on workshop
session, fieldwork and case studies also the preparation of a research report.
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Course Contents

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1. The Role of Business Research
1.1. Definition of Research
1.2. Business Research
1.3. Structure of Decision Making
1.4. Level of Decision Making
1.5. Decision Making Process
1.6. Manager Researcher Relationship

2. Scientific Inquiry
2.1. Overview
2.2. Definitions and Terminologies Used in Research
2.3. Methods of Theory Construction
2.4. Model Based Theory
2.5. Deductive Theory
2.6. Functional Theory
2.7. Induction Theory
2.8. Relevance of Science in Business Research
2.9. Scientific Methods

3. Beginning the Research Process

3.1. Business Research Processes
3.2. Problem Identification and Formulation
3.3. The Research Problem Development Process
3.4. Methods of Calculation of Research Cost and it Worth
 114 | P a g e BS (BBA) Syllabus

4. Research Proposal Development and Evaluation

4.1. Overview
4.2. Types of Research Proposal
4.3. Research Proposal Importance for Manager and Researcher
4.4. Letter of Request
4.5. Letter of Transmittal
4.6. Title
4.7. Background
4.8. Problem Statement
4.9. Objectives
4.10. Research Strategy and Method
4.11. Nature of the Final Report
4.12. Budget and Time Schedule
4.13. Research Proposal Evaluation

5. Fundamentals of Research Design

5.1. The Nature of Research Design
5.2. Error Reduction Through Research Design
5.3. Material Sources of Error in the Research Design Process
5.4. Managerial Strategies for Dealing with Error
5.5. Major Types of Design
5.6. Ex–Post Facto Design
5.7. Experimental Design
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5.8. Validity Concerns

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5.9. Managerial Considerations

6. Foundations of Measurement
6.1. The Nature of Measurement
6.2. Components of Measurement
6.3. The Measurement Process
6.4. Levels of Measurement
6.5. Nominal
6.6. Ordinal
6.7. Interval Evaluation of Measurement Scales
6.8. Validity and Reliability

7. Attitude Measurement
7.1. Attitude Measurement
7.2. Attitude Defined
7.3. Attitude as a Hypothetical Construct
7.4. Techniques for Measuring Attitudes
7.5. Attitude Rating Scales
7.6. Ranking
7.7. Sorting
7.8. Other Methods of Attitude Measurement
7.9. Selecting a Measurement Scale
7.10. Some Practical Decisions
 115 | P a g e BS (BBA) Syllabus

8. Primary Data Collection

8.1. The Nature of Primary Data Collection
8.2. Personal Interviewing
8.3. Telephone Interviewing
8.4. Mail Interviewing
8.5. A Comparison of Data Collection Methods

9. Secondary Data Collection

9.1. Secondary Data in Business Research
9.2. Uses of Secondary Data
9.3. Research Strategy
9.4. Literature Cited
9.5. Expert Interviews
9.6. Case Studies

10. Questionnaire Design

10.1. Importance
10.2. Phrasing
10.3. Response Format
10.4. Pre–Testing
10.5. Don’ts of a Questionnaire

11. Sampling Design

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11.1. Terminologies and Definitions

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11.2. Steps in Sampling Process
11.3. Sample Designs
11.4. Probability Designs
11.5. Unknown Probability Designs
11.6. Sample Size Calculations
11.7. Types of Sampling

12. Observation Method

12.1. Field Work
12.2. Editing and Coding
12.3. Data Analysis
12.4. Communicating Research Results

Recommended Books

1. Cooper, & Donald, R. (2001). Business Research Methods. Burr Ridge: McGraw–Hill.
2. Khan, M. A. (2007). Research Methods for Business Organization & Social Institutions
Lahore: Rahber Publishers.
3. Ross, & Sheldon, M. (1997). A First Course in Probability. New Jersey: Prentice Hall.
4. Sudinan, & Symour, A. (1998). Applied Sampling. New York: Academic Press.
5. Warwick, Donald, R. and Charles A. L. (2001). The Sample Survey: Theory and Practice.
New York: McGraw–Hill.
6. Zikmund W. G. (2004). Business Research Methods. Edinburgh: The Dryden Press.
 116 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VII

Course Title : BUSINESS LAW AND REGULATIONS

Course Number : BA(BS) – 651

Credit Hours : 03

Objective

The course involves an overview of fundamental legal concepts and principles that affect business
in a variety of functional and regulatory environments. Primary topics include the interplay among
business, ethics, and law and between legal reasoning and research; the judicial system and
conflict resolution; and torts and business crimes. Important global concepts are discussed.

Course Contents
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1. Classification and Sources of Law

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2. The Nature of Law and Legal History
3. The Court Structure
4. Contract Law
5. Sales Law
6. Law Governing Major Forms of Business Organizations
7. Government Regulation
8. Constitutional Issues
9. Administrative Law
10. Negotiable Instruments Law
11. Employment and Labor Law
12. The GATT and the World Trade Organization: The Globalization of Business.

Recommended Books:

1. Lee Reed Peter J Shedd W Morehead and Robert N Corley,(2012). The Legal and
Regulatory Environment of Business, 16th Edition,McGraw-Hill/Irwin.
2. Jane P. Mallor, A. James Barnes, Thomas Bowers, Michael J. Phillips, Arlen W. Langvardt.
Business Law and the Regulatory Environment, 11th Edition.
3. Mirza Muhammad Waheed Baig, Corporate Law
4. Saeed Khawaja Amjad, Mercantile and Industrial Law in Pakistan, Lahore Institute of
Business Management, Khawaja Publisher, 2005.
5. Hashmi I. R., Mercantile Law, Union Book Publishers, Karachi, 1998.
6. Cheema, Muhammad Khalid, Business Law, Syed Mubeen Mahmood & Co, 2005
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Bs (BBA) – vIii
FOURTH year SECOND semester

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 117 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VIII

Course Title : SUPPLY CHAIN MANAGEMENT

Course Number : BA(BS) – 602

Credit Hours : 03

Objective

The course focuses on a broad brush to encompass OM, purchasing, and distribution with a supply
chain management focus. The course is designed guide the students through how all aspects of
supply chain activity are accomplished effectively and efficiently.

Course Contents:
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1. Supply Chain Management: An Overview

1.1. Introduction to Supply Chain Management

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2. Supply Issues in Supply Chain Management
2.1. Purchasing Management
2.2. Creating and Managing Supplier Relationships
2.3. Ethical and Sustainable Sourcing

3. Operations Issues in Supply Chain Management

3.1. Demand Forecasting
3.2. Resource Planning System
3.3. Inventory Management
3.4. Process Management – Lean and Six Sigma

4. Distribution issues in Supply Chain Management

4.1. Domestic U. S. and Global Logistics
4.2. Customer Relationship Management
4.3. Global Location Decisions
4.4. Service Response Logistics

5. Integration Issues in Supply Chain Management

5.1. Supply Chain Process Integration
5.2. Performance Management along with the Supply Chain
 118 | P a g e BS (BBA) Syllabus

Recommended Books:

1. Wisner, J. D. & Tan, K. C. (2008). Principles of Supply Chain Management: A Balanced

Approach. Dallas: South–Western Cengage.
2. Chopra, S. & Meindl, P. (2004). Supply Chain Management: Strategy, Planning and
Operations. New York: Prentice Hall.
3. Simchi, D. L. & Kaminsky, P. (2000). Designing and Managing the Supply Chain. New
York: McGraw–Hill/Irwin.
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 119 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VIII

Course Title : CORPORATE PERFORMANCE & PLANNING

Course Number : BA(BS) – 612

Credit Hours : 03

Course Contents

1. Scope of corporate Performance

2. Performance Evaluation as a Tool of Management Procedure
3. Review of Systems of control
4. Corporate Objectives, Strategies, Plans and Performance
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5. Evaluation of Working Papers

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6. Evaluation of Over All Performance / Analysis of Financial Position
7. Ratio Analysis
8. Corporate Budgeting
9. Determining the sources of Purchases
10. Purchase Prices
11. Appraisal of Production Management
12. Management, Quality Control Management and R & D (Research and Development)

Recommended Books

1. Charles A. Mills , “The Quality Audit” , McGraw Hills

2. Leehatt , “Effective Performance Measurement” , Pitman
 120 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VIII

Course Title : INTERNATIONAL BUSINESS

Course Number : BA(BS) – 622

Credit Hours : 03

Objective

This course covers a number of topics both general and specific nature. The course views the
objectives and motives of multinational companies (MNCs) for operating internationally and
strategies they use to achieve global presence, special attention is given to the following topics:
theories of international trade, international v’s, domestic trade, free trade v’s, protection, tariffs,
foreign exchange, foreign direct investment (FDI), international financial institutions, international
corporate planning and competitive strategies.
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Course Contents

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1. The Challenge of International Business
1.1. Introduction
1.2. The Role of Small Business
1.3. World Business : A Brief Overview
1.4. Government and Trade Regulations

2. The Strategy of International Business

3. The Organization of International Business

4. The Multinational Enterprise

4.1. Objective
4.2. Introduction
4.3. The Nature of Multinational Enterprise
4.4. Characteristics of Multinational Enterprise
4.5. The Philosophy of Multinational Enterprise

5. Introduction and History of Globalization Forces

5.1. Trade Volume and Direction of Trade
5.2. FDI and Flow of FDI
5.3. Reasons to Enter in International Business
5.4. Ways to Enter to International Business
 121 | P a g e BS (BBA) Syllabus

6. Economic Theories of International Business

6.1. Mercantcism
6.2. Theory of Absolute Advantage
6.3. Theory of Comparative Advantage
6.4. International PLC
6.5. International Investment Theories

7. International Organizations
7.1. WTO and Its Impact on Pakistan’s Export Trade
7.2. IMF
7.3. EU
7.4. Regional Grouping
7.5. SAFTA
7.6. NAFTA

8. Financial Forces Influencing International Business

8.1. Forex Valuation
8.2. Currency Exchange Control
8.3. Tariff and Duties
8.4. Taxation
8.5. Inflation

9. Physical and Environmental Forces

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9.1. Location

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9.2. Topography
9.3. Climate
9.4. Natural Resources

10. Socio-Cultural Forces

10.1. Culture
10.2. Components of Culture
10.3. Understanding of National Culture

11. Political Forces

11.1. Ideological Forces (Communism, Capitalism, Socialism)
11.2. Government Ownership of Business
11.3. Privatization
11.4. Government Stability
11.5. Country – Assets

Recommended Books

1. Ball Don, International Business, Wendell McCullough, (8th Edition), 2002.

2. Charles Hill W., International Business Competing in the Global Marketing. Place, McGraw
Hill, Printed in Singapore, (3rd Edition), 2002.
3. Kakoti Bork, International Trade Causes and Consequences, Macmillan Publishers.
4. Richard Hodgetts M., International Business A Strategic Management Approach,
International Edition, McGraw Hill, 1995.
 122 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

BS (BBA) – VIII

Course Title : STRATEGIC MANAGEMENT

Course Number : BA(BS) – 632

Credit Hours : 03

Objective

This course is aimed to impart knowledge to students that enables them to analyze firm’s capacity
and environmental happening in order to make quality decisions. This course provides insight
about analysis, mission formulation, objective setting, strategy formulation, implementation and
strategic control. This course examines in detail the different areas that serve as major input to
strategic management of any firm. Students would also be given supplementary work in the form
of “A Case Analysis” which enables students to diagnose and record strategic issues and key
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problems of firms.

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Course Contents

1. Introduction
1.1. Strategic Management
1.2. Definition and Process
1.3. Nature of Strategic Decisions
1.4. The Strategy Managers: The Role and Tasks

2. Strategy Formulation: Information Input

2.1. Environment Scanning – Internal and External Environment
2.2. Structural Analysis of Competitive Forces
2.3. The Structure and Performance of the Industry as a Whole

3. Strategy Formulation: Mission and Objective

3.1. Concepts: Vision, Mission, Goals, Objectives and Targets
3.2. Mission Development and Statement
3.3. Long Term Objectives
3.4. The Strategy Making Hierarchy
3.5. Corporate Strategy
3.6. Functional Strategy
3.7. Operating Strategy
3.8. Factors Shaping Strategy
 123 | P a g e BS (BBA) Syllabus

4. Action Plan Choice

4.1. The Generic Competitive Strategies
4.2. The Offensive Strategies Postures
4.3. The Defensive Strategies Postures
4.4. Corporate Diversification Strategies

5. Strategies Evaluation and Selection

5.1. Evaluation Models
5.2. Growth Share Matrix (GSM)
5.3. General Electric’s Shop Light Grid
5.4. Life Cycle Analysis
5.5. Gap Analysis
5.6. Directional Policy Matrix (DPM)
5.7. Selection Models and Contexts

6. Functional Strategy Formulation

6.1. Selection of Functional Areas
6.2. Formulation of Functional Objectives
6.3. Formulation of Functional Acton Plans

7. Strategy Implementation
7.1. Analyzing Strategy Change
7.2. Analyzing Organizational Structure
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7.3. Analyzing Organizing Culture

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7.4. Selecting an Implementation Approach
7.5. Dealing with Resistance

8. Strategic Control
8.1. The Strategic Control Process

9. A Case Analysis Framework

9.1. Diagnosis and Record of the Current Situation
9.2. Identification and Record of the Strategic Issues and Key Problems

Recommended Books

1. Bower, J. L. (1995). Business Policy Text. New York: McGraw–Hill.

2. Fred, D. R. (2010). Strategic Management Concept and Cases. Singapore: Prentice Hall.
3. Dess, G. G. & Lumpkin, G. T. (2006). Strategic Management: Creating Competitive
Advantage. New York: McGraw–Hill / Irwin.
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BS (BBA) – VIII
Marketing electives

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 124 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

MARKETING

Course Title : GLOBAL MARKETING

Course Number : BA(BS-MKT) – 642

Credit Hours : 03

Objective

1. To understand the changing trends in global marketing due to fierce competition from all
corners of the world.
2. To understand that marketing is now a world encompassing discipline.
3. To study that how do global marketing integrates the important societal dimensions of
diversity, environmental concern, ethics and economic transformation.
4. To understand the emphasis global marketing has on the cultural and geographic
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dimensions in conjunction in with their effect on marketing management.

5. To understand how it covers the entire range of international marketing including start–

Next
up operations and new entry considerations.

Course Contents

Part I AN OVERVIEW

1. The Global Marketing Imperative

1.1. What Global Marketing is?
1.2. Importance of World Trade.
1.3. Opportunities and challenges in Global Marketing

Part II THE GLOBAL MARKETING ENVIRONMENT

1. The Cultural Environment

1.1. Culture Defined
1.2. The Elements of Culture
1.3. Sources of Cultural Knowledge
1.4. Cultural Analysis

2. Policies and Law

3. Economic and Financial Dimensions

3.1. Market Characteristics, Financial Dimensions
 125 | P a g e BS (BBA) Syllabus

4. Transition in Global Marketing

Part III DEVELOPING GLOBAL READINESS

1. Building the Knowledge Base

1.1. Determining Secondary Information requirements.
1.2. Analyzing and Interpreting Secondary Data
1.3. International Information System

2. Globalization
2.1. Globalization Drivers
2.2. Global Strategic Planning Process

3. Market Entry
3.1. Motivations to Internationalize
3.2. Change Agents
3.3. Export Development Stages
3.4. Exporter Concern
3.5. Corporate Strategy and Exporting
3.6. Market Entry Alternatives

4. Global Expansion
4.1. Foreign Direct Investments
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4.2. Major Foreign Investors

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4.3. Management Contract

Part IV GLOBAL MARKETING STRATEGY

1. Global Product Management

1.1. The Market Environment
1.2. Product Characteristics

2. Global Services Marketing

3. Managing Global Channel Relations

3.1. Channel Design
3.2. Selection of Intermediaries
3.3. Channel Management

4. Global Pricing Strategies

4.1. Price Dynamics
4.2. Transfer Pricing
4.3. Pricing within Individual Markets
4.4. Pricing Coordination

5. Global Promotional Strategies

5.1. Planning Promotional Campaigns
5.2. Other Promotional Elements
 126 | P a g e BS (BBA) Syllabus

6. The Future
6.1. Global Marketing Environment
6.2. Careers in Global Marketing

Note: The course study be related to Pakistan’s role, advantages, and drawbacks in context with
Global Marketing.

Recommended Books

1. Keegan, W. J. & Green, M. C. (2010). Global Marketing. Prentice Hall. (6th Edition).
2. Johansson, J. (2008). Global Marketing. McGraw–Hill / Irwin.
3. Czinkota, M. R. & Ronkainen, I. A. (1995). Global Marketing. Dryden Press.
4. Relevant Journals, Magazines and News Papers for Current Developments.
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 127 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

MARKETING

Course Title : BRAND MARKETING

Course Number : BA(BS-MBM) – 652

Credit Hours : 03

Course Contents

1. Understanding Branding
1.1. What is a Brand?
1.2. The Financial and Social Values of Brand
1.3. What makes Brand Great?
1.4. The Power of Brand
1.5. Branding the Principles of Marketing
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2. Identifying and Establishing Brand Positioning

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2.1. Customer Based Brand Equity
2.2. Brand Positioning and Brand Creation
2.3. Visual and Verbal Identity
2.4. Brand Communication
2.5. Brand Protection

3. Planning and Implementing Brand Marketing Programs

3.1. Choosing Brand Elements to Build Brand Equity
3.2. Designing Marketing Programs to Build Brand Equity
3.3. Integrity Marketing Communication to BBE

4. The Scope of a Brand – Brand Stretching

4.1. The Level of a Brand – Corporate or Product Brand
4.2. The Extent of a Brand: Brand Stretching
4.3. Criteria in Line Extension Discussions
4.4. Designing and Implementing Branding Strategies

5. Measuring and Interpreting Brand Performance

5.1. Developing a Brand Equity Measurement and Management System
5.2. Measuring Sources of Brand Equity: Capturing Customer Mind–Set
5.3. Measuring Outcomes of Brand Equity: Capturing Market Performance
 128 | P a g e BS (BBA) Syllabus

6. The Globalization of Brands

6.1. Is the World Becoming One Big Market?
6.2. The Elements of the Globalization Decision
6.3. Internationalism: An Alternative of Globalization

Recommended Books

1. Keller, K. L. (2008). Strategic Brand Management. New Delhi: Pearson Prentice Hall.
2. Arnold, D. (2008). The Handbook of Brand Management. Cambridge: Addison Wesley.
3. Clifton, R. and Simmons, J. (2009). Brand and Branding. New Delhi: Profile Book Ltd.
4. Louis W. Stern, Adel I. El-Ansary& Anne T. Coughlan, Marketing Channels, (2012), Edward
Elgar Publishing.
5. Time Magazine, Economic Review.
6. “Aurora“ by the Dawn group.
7. “Marketing Review” by Marketing Association of Pakistan.
8. Real Life Examples on Experience and International Market Exposure.
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 Previous

BS (BBA) – VIII
Finace electives

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 129 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

FINANCE & INVESTMENT

Course Title : CORPORATE FINANCE

Course Number : BA(BS-FIN) – 662

Credit Hours : 03

Course Contents

1. The Financial Environment

1.1. The Flow of Savings to Corporations
1.1.1. The Stock Market
1.1.2. Other Financial Markets
1.1.3. Financial Intermediaries
1.1.4. Financial Institutions
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1.1.5. Total Financing of U. S. Corporations

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1.2. Functions of Financial Markets and Intermediaries
1.2.1. Transporting Cash Across Time
1.2.2. Liquidity
1.2.3. The Payment Mechanism
1.2.4. Reducing Risk
1.2.5. Information Provided to Financial Markets
1.2.6. The Opportunity Cost of Capital

2. Valuing Bonds
2.1. Bond Characteristics
2.1.1. Reading the Financial Pages
2.2. Bond Prices and Yields
2.2.1. How Bond Prices Vary with Interest Rates
2.2.2. Yield to Maturity versus Current Yield
2.2.3. Rate of Return
2.2.4. Interest Rate Risk
2.2.5. The Yield Curve
2.2.6. Normal and Real Rate of Interest
2.2.7. Default Risk
2.2.8. Variation in Corporate Bonds

3. Valuing Stocks
3.1. Stocks and Stock Market
3.1.1. Reading the Stock Market Listings
 130 | P a g e BS (BBA) Syllabus

3.2. Book Values, Liquidation Values, and Market Values

3.3. Valuing Common Stocks
3.3.1. Today’s Price and Tomorrow’s Price
3.3.2. The Dividend Discount Model
3.4. Simplifying the Dividend Discount Model
3.4.1. The Dividend Discount Model with no Growth
3.4.2. The Constant – Growth Dividend Discount Model
3.4.3. Estimating Expected Rates of Returns
3.4.4. Non–Constant Growth
3.5. Growth Stocks and Income Stocks
3.5.1. The Price Earning Ratio
3.5.2. Valuing Entire Businesses
3.6. There are No Free Lunches on Wall Street
3.6.1. Method 1: Technical Analysis
3.6.2. Method 2: Fundamental Analysis
3.6.3. A Theory to Fit The Facts
3.7. Behavioral Finance and the Rise and Fall of the Dot.Coms

4. Using Discounted Cash Flow Analysis to Make Investment Decisions

4.1. Discount Cash Flows, Not Profits
4.2. Discount Incremental Cash Flows
4.2.1. Include all Indirect Effect
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4.2.2. Forget Sunk Costs

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4.2.3. Include Opportunity Cost
4.2.4. Recognize the Investment in Working Capital
4.2.5. Beware of Allocated Overhead Costs
4.3. Discount Nominal Cash Flows by the Nominal Cost of Capital
4.4. Separate Investment and Financing Decisions
4.5. Calculating Cash Flow
4.5.1. Capital Investment
4.5.2. Investment in Working Capital
4.5.3. Cash Flow from Operations

5. Project Analysis
5.1. How Firms Organize the Investment Process
5.1.1. Stage One: The Capital Budget
5.1.2. Stage Two: Project Authorizations
5.1.3. Problems and Some Solutions
5.2. Some “What – If” Questions
5.2.1. Sensitivity Analysis
5.2.2. Scenario Analysis
5.3. Break Even Analysis
5.3.1. Accounting Break Even Analysis
5.3.2. Economic Value Added and Break Even Analysis
5.3.3. Operating Leverage
5.4. Real Options and the Value of Flexibility
5.4.1. The Option to Expand
 131 | P a g e BS (BBA) Syllabus

5.4.2. A Second Real Option: The Option to Abounded

5.4.3. A Third Real Option: The Timing Option
5.4.4. A Fourth Real Option: Flexible Production Facilities

6. Introduction to Risk, Return, and the Opportunity Cost of Capital

6.1. Rate of Return: A Review
6.2. A Century of Capital Market History
6.2.1. Market Indexes
6.2.2. The Historical Record
6.2.3. Using Historical Evidence to Estimate Today’s Cost of Capital
6.3. Measuring Risk
6.3.1. Variance and Standard Deviation
6.3.2. A Note on Calculating Variance
6.3.3. Measuring the variance in Stock Return
6.4. Risk and Diversification
6.4.1. Diversification
6.4.2. Asset versus Portfolio Risk
6.4.3. Market Risk versus Unique Risk
6.5. Thinking about Risk
6.5.1. Message 1: Some Risk Look Big and Dangerous but Really are Diversifiable
6.5.2. Message 2: Market Risk are Macro Risks
6.5.3. Message 3: Risk can be Measured
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7. Risk, Return and Capital Budgeting

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7.1. Measuring Market Risk
7.1.1. Measuring Beta
7.1.2. Betas for Amazon.com and Exxon Mobile
7.1.3. Portfolio Betas
7.2. Risk and Return
7.2.1. Why the CAPM Works
7.2.2. The Security Market Line
7.2.3. How well does the CAPM Work?
7.2.4. Using the CAPM to Estimated Expected Return
7.3. Capital Budgeting and Project Risk
7.3.1. Company versus Project Risk
7.3.2. Determinant of Project Risk
7.3.3. Don’t add Fudge Factors to Discount Rates

8. The Cost of Capital

8.1. Geothermal Cost of Capital
8.2. The Weighted–Average Cost of Capital
8.2.1. Calculating Company Cost of Capital as a Weighted Average
8.2.2. Market versus Book Weights
8.2.3. Taxes and the Weighted–Average Costs of Capital
8.2.4. What If There Are Three (or More) Sources of Financing?
8.2.5. Wrapping up Geothermal
8.2.6. Checking our Logic
8.3. Measuring Capital Structure
 132 | P a g e BS (BBA) Syllabus

8.4. Calculating the Required Rate of Returns

8.4.1. The Expected Return on Bonds
8.4.2. The Expected Return on Common Stock
8.4.3. The Expected Return on Preferred Stock
8.5. Calculating the Weighted Average Cost of Capital
8.5.1. Real Company WACCs
8.6. Interpreting the Weighted Average Cost of Capital
8.6.1. When You Can and Can’t Use WACC
8.6.2. Some Common Mistakes
8.6.3. How Changing Capital Structure Affects Expected Returns
8.6.4. What Happens when the Corporate Tax Rate is not Zero

9. An Overview of Corporate Financing

9.1. Creating Value with Financing Decisions
9.2. Common Stock
9.2.1. Ownership of the Corporation
9.2.2. Voting Procedures
9.2.3. Classes of Stock
9.3. Preferred Stocks
9.4. Corporate Debt
9.4.1. Debt Comes in Many Forms
9.4.2. Innovation in the Debt Market
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10. Debt Policy

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10.1. How Borrowing Affects Values in a Tax Free Economy
10.1.1. MM’s Argument
10.1.2. How Borrowing Affects Earnings per Share
10.1.3. How Borrowing Affects Risk and Return
10.1.4. Debt and the Cost of Equity
10.2. Capital Structure and Corporate Taxes
10.2.1. Debt and Taxes of River Cruises
10.2.2. How Interest Tax Shields Contribute to the Value of Stockholders’ Equity
10.2.3. Corporate Taxes and the Weighted Average Cost of Capital
10.2.4. The Implications of Corporate Taxes for Capital Structure
10.3. Costs of Financial Distress
10.3.1. Bankruptcy Costs
10.3.2. Financial Distress without Bankruptcy
10.3.3. Cost of Distress Vary with Type of Asset
10.4. Explaining Financing Choices
10.4.1. The Trade–Off Theory
10.4.2. A Pecking Order Theory
10.4.3. The Two Forces of Financial Stock

11. Dividend Policy

11.1. How Dividends are Paid
11.1.1. Cash Dividends
11.1.2. Some Legal Limitations on Dividends
11.1.3. Stock Dividends and Stock Splits
 133 | P a g e BS (BBA) Syllabus

11.2. Share Repurchase

11.2.1. The Role of Share Repurchases
11.2.2. Repurchases and Share Valuation
11.3. How Do Companies Decide on Dividend Payments?
11.4. Why Dividend Policy should not Matter?
11.4.1. Dividends Policy is Irrelevant in Competitive Markets
11.4.2. The Assumptions behind Dividend Irrelevance
11.5. Why Dividends may Increase Firm Value?
11.5.1. Market Imperfections
11.5.2. Dividends as Signals
11.6. Why Dividends may Reduce Firm Value?
11.6.1. Why Pay any Dividends at All?
11.6.2. Taxation of Dividends and Capital Gains under Current Tax Law

12. Financial Planning

12.1. What is Financial Planning
12.1.1. Financial Planning Focuses on the Big Picture
12.1.2. Why Build Financial Plans?
12.2. Financial Planning Models
12.2.1. Components of a Financial Planning Model
12.2.2. An Example of a Planning Model
12.2.3. An Improved Model
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12.3. Planners Beware

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12.3.1. Pitfalls in Model Design
12.3.2. The Assumption in Percentage of Sales Models
12.3.3. The Role of Financial Planning Models

13. Credit Management and Bankruptcy

Recommended Books

1. Marcus, B. M. (2006). Fundamentals of Corporate Finance. New Jersey: Irwin / McGraw–

Hill.
2. Ross, S. (2007). Corporate Finance. New York: Irwin / McGraw–Hill.
3. Ross, Westerfield, & Jordan, (2009). Corporate Finance. New York: McGraw–Hill.
4. Gupta, N. & Sharma, C. (2008). Corporate Accounting. New Delhi: Ane Books.
 134 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

FINANCE & INVESTMENT

Course Title : TREASURY & FUND MANAGEMENT

Course Number : BA(BS-FIN) – 672

Credit Hours : 03

Course Contents

1. Structure of Foreign Exchange Market

2. Structure of Money Market
3. Players of Money and Forex Markets
4. Interaction between the Money and Forex Markets
5. Interests Rate Mechanism, Factors Affecting Interest Rate
6. Two Way Markets: Bids and Offers
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7. Funds Management in Two Way Market

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8. Spot and Forward Rates
9. Working of Treasury Department
10. Operations in Trading Room
11. Front and Back Office Operations of Treasury
12. Funds Management in Forex Market
13. Funds Management in Money Market
14. Managing Exposure to Exchange risk
15. Accounting for Treasury Operations
16. Risk Management in Treasury Operations
17. Trade Risk, Liquidity Risk and Credit Risk
18. Controls for Effective Treasury Management

Recommended Books

1. Steiner, B. (2002). Foreign Exchange and Money Markets. Butterworth: Heinemann.

2. Ross, D. A. (2000). International Treasury Management. New York: New York Institute of
Finance.
3. Latest Prudential Rules.
4. Constas, M. & Shim, J. K. (2006). Handbook of Investment. New Delhi: Infinity Book.
5. Elton, & Gruber, (2009). Portfolio Management and Investment Analysis. Boston: John
Wiley & Sons.
6. Lee, C. & Finnert, J. E. (2008). Security Analysis and Portfolio Management. New Jersey:
Addison Wesley Educational Publishers.
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BS (BBA) – VIII
Human resource electives

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 135 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

HUMAN RESOURCE MANAGEMENT

Course Title : LEADING & TEAM WORK

Course Number : BA(BS-HRM) – 682

Credit Hours : 03

Course Contents
1. Introduction to Leadership
2. Personality, Self Concept, and Self Perception
3. Perception
4. Teams and Groups: Their Characteristics and Dynamics
5. The Functional Approach to Leadership
6. Personal Qualities of Leadership: Inspiration, Charisma and Trust
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7. Mission Analysis and the Appreciation: Problem Solving and Decision Making
8. Planning and Briefing

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9. The Role of Organization in Leadership
10. Building and Maintaining the Team
11. Direction, Coordination, Control and Evaluation
12. Motivating the Individual
13. Morale
14. Styles of Leadership: Level of Leadership
15. Leadership across Cultures
16. Discipline
17. Loyalty
18. Organizational Leadership: Vision, Missions and the Link to Values
19. Leading, Change and Innovation
20. Strategic Direction and Planning
21. Training For and Developing Leadership

Recommended Books
1. Tozer, J. Leading Initiatives, Leadership, Teamwork and the Bottom Line. Butterworth
Heinemann. Latest Edition.
2. Humphrey, W. S. (2006). Leading a Developing Team. Pearson Edition. Low Price Edition.
3. Bhattacharyya, D.K., Human Resource Planning, (2011), New Delhi: Excel Books.
4. Dowling, P. & Welch D. E. (2002). International Human Resource Management. Managing
People in a Multinational International Thomason.
5. Margaret, F. & Hook C. (2004). Introducing Human Resource Management. Longman.
 136 | P a g e BS (BBA) Syllabus

KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI

HUMAN RESOURCE MANAGEMENT

Course Title : TALENT MANAGEMENT

Course Number : BA(BS-HRM) – 692

Credit Hours : 03

Objective

The underpinning Objective of the course is widen the spectrum of thought of the participants
so that they are able to exercise greater choice in the approach to recruit & select right person
for a right job.

They will be able to understand the appropriateness of each of the available resources
dependent upon the type of job being considered and the constraints under which the
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organization operates.

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Course Contents

1 Introduction
1.1. Significant of Recruitment & Selection Process
1.2. Overview of Human Resource Planning
1.3. Impact of HRP on Recruitment & Selection

2 Recruitment
2.1. Definition
2.2. Aims of Recruitment
2.3. Distinction between Recruitment and Selection
2.4. Constraints in Recruitment Process

3 Recruitment Channels
3.1. Internal Recruitment Channels
3.2. External Recruitment Channels

4 Selection
4.1. Definition & Meaning
4.2. Aims and Objectives of Selection Process
4.3. Challenges in Selection Functions
 137 | P a g e BS (BBA) Syllabus

5 Selection Process
5.1. Overview of Selection Process
5.2. Steps in Selection Process
5.3. Tools of Selection Process

6 Analysis of Selection Tools

6.1. Interview
6.2. Types of Interview
6.3. Errors of Interview as Selection Tool
6.4. Tests and its types as Selection Tool
6.5. Reliability and Validity of Test

Recommended Books

1. Werther, W. B. & Denis, K. (2006). Human Resources & Personnel Management. London:
McGraw–Hill.
2. Poole, G. & Warner, M. (2008). The Handbook of Human Resource Management. London:
Thomson.
3. Heplemen, & Herbert, G. (2000). Personal / Human Resource Management. London:
McGraw–Hill.
4. Bhattacharyya, D.K., Human Resource Planning, (2011), New Delhi: Excel Books.
5. Dowling, P. & Welch D. E. (2002). International Human Resource Management. Managing
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People in a Multinational International Thomason.

Next
6. Margaret, F. & Hook C. (2004). Introducing Human Resource Management. Longman.
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