Portfolio Project Overview
This project will challenge you to work on real-world problems faced by companies and propose
solutions as a product manager. You have to submit it anyways, so better to enjoy the process and go
deep into the Product and sector you have got and get an experience of working as a PM
Project Components
Part 1 Research and Problem Identification
1. Competitive Analysis & Market Analysis
Evaluate competitors to identify key market opportunities and gaps.
2. Product Teardown
Break down the product’s features to understand what works and what doesn't.
3. User Persona & Empathy Mapping
Identify target users, conduct Primary research and create empathy maps to understand their
pain points and motivations.Use Research Frameworks
4. Problem Definition
Frame the problem you are solving using the Jobs to be Done model or user actions
5. User Flows Define key user flows to highlight how users will navigate the product to complete
specific tasks.
Part 2 Ideation, solutioning and designs
6. Ideation and solutioning - Prioritizing the market gaps and user pains and ideating
7. Feature Prioritization List all features you'd like to include, then prioritize them into P0
(must-have) and P1 (nice-to-have) categories.Use PM frameworks for this
8. Designs Define the user flow and designs of new feature along with a prototype
9. Go-To-Market Strategy and growth strategy Plan the launch strategy to introduce your product
or feature, including target users and channels.Define strategies to grow the user base from 0 →
1, 1 → 10, 10 → 100 users, and beyond.
10. Metrics to Track Define the metrics that will measure the success of the product.
Part 3 Build the Product Portfolio on Notion
Choose template from these Portfolios: https://www.notion.so/templates/category/portfolio
1. Add this as Project 1 with Deck and Prototype & PRD as Project 2
3. Project 3 - Your Work /Personal project that can be related to PM work (Can be just user
research, compete research or just implementation or execution)
Timelines
15 Oct | Submit Part 1 | Deck submission Research Primary and Secondary
25 Oct | Submit Part 2 | Updated final deck (Max 20 slides) with Figma Prototype
07 Nov | Submit Final Portfolio | Notion Link
Topics for PM Project
1.Whats app Business - Enhance Communication and Collaboration
● Problem: WhatsApp Business currently lacks robust communication and collaboration tools for
teams/SMB/Startups, limiting efficient collab at work for businesses
● Goal: Find gaps/opportunities and build feature to enable it
2. Swiggy Instamart - Boost Average Order Value
● Problem: Users frequently make low-value purchases on Swiggy Instamart.
● Goal: Analyze competition, market, shopping behavior and recommend features that can
increase the average order value per transaction.
3. Google Pay - Boost Adoption of UPI Autopay
● Problem: Google Pay’s UPI Autopay feature is underutilized for subscription services.
● Goal: Analyze user pain points and propose strategies to increase awareness and adoption of the
autopay feature.
4. Flipkart - Reduce Returns in Fashion Category
● Problem: A high return rate in Flipkart’s fashion category due to sizing and quality issues.
● Goal: Research return behaviors and propose solutions to decrease the return rate.
5. CRED - Increase App Engagement and Usage Frequency Frequency
● Problem: While CRED is used to pay credit card bills, many users only pay once per month,
leading to lower app engagement.
● Goal: Introduce features to incentivize users to engage more frequently
6. Zomato - Improve Personalization in Recommendations
● Problem: Zomato’s restaurant recommendations can feel generic and lack personalization.
● Goal: Analyze user behavior and build a better recommendation engine that offers more tailored
suggestions based on preferences.
7. Amazon India - Increase Conversion for Grocery Category
● Problem: Conversion rates for groceries on Amazon are lower compared to other categories like
electronics or fashion.
● Goal: Understand pain points in the grocery shopping journey and design improvements to
boost conversion.
8. Razorpay - Improve SMB Loan Access
● Problem: Many small businesses struggle to get loans through Razorpay’s platform.
● Goal: Redesign the loan application process to be simpler and more accessible for small
businesses.
9. Myntra - Reduce Cart Abandonment Rates
● Problem: Myntra customers frequently abandon their shopping carts without completing the
purchase.
● Goal: Reduce cart abandonment
10. Paytm - Increase Usage of Paytm Postpaid
● Problem: Paytm’s postpaid feature is underutilized by its existing user base.
● Goal: Conduct user research to understand why users aren’t opting in and design features to
increase adoption
11. Google Maps - Make women safer in India
● Problem:Women face safety concerns while commuting in India
● Goal: As a PM at Google find the gaps and Introduce features to make commute safer
12. Youtube - Help and enable micro creators in content creation process
● Problem: Micro creators struggle with content creation due to limited resources and visibility.
● Goal: Find gaps and provide tools to enable these micro content creators
13. Meesho - Enhance Buyer Trust in Product Quality
● Problem: Many Meesho users hesitate to purchase due to concerns about product quality.
● Goal: Design trust-building features to increase the conversion
14. WhatsApp Pay - Boost Awareness and Adoption of P2M Payments
● Problem: WhatsApp Pay has high peer-to-peer adoption but low person-to-merchant (P2M)
payments.
● Goal: Identify merchant and user barriers and design product features to boost P2M
transactions.
15. LinkedIn - Improve Job Recommendation Accuracy
● Problem: Many users find LinkedIn job recommendations irrelevant to their experience or goals.
● Goal: Redesign the recommendation experience and algorithm using data from users, job
market and trends
16. Amazon Prime Video - Increase Content Discovery
● Problem: Users struggle to discover relevant content on Amazon Prime Video, leading to lower
engagement.
● Goal: Investigate user preferences and design an enhanced content discovery experience.
17. OneNote - Improve Note Organization
● Problem: Users find it difficult to organize and manage large volumes of notes in OneNote.
● Goal: Improve note organization features for better customer satisfaction and engagement
18. Rapido - Improve Safety Features for Female Riders
● Problem: Female riders have concerns about safety during bike rides specially
● Goal: Make Rapido the safest app for women as a Product Manager
19. Urban Company - Improve Retention of Service Providers
● Problem: Urban Company faces challenges retaining skilled service providers over time.
● Goal: Conduct research on provider churn and design initiatives to increase loyalty and
retention.
20. Nykaa - Improve App Stickiness Among Male Users
● Problem: Nykaa sees a lower engagement from male users compared to female users.
● Goal: Understand the preferences of male users and design personalized features or campaigns
to improve app stickiness.
21. Dream11 - Increase User Engagement During Off-Season
● Problem: Dream11 experiences low user engagement during non-peak sports seasons.
● Goal: Boost user engagement during non-peak sports seasons.
22. BigBasket - Increase Subscription Model Adoption
● Problem: BigBasket’s subscription model is not widely adopted by its users.
● Goal: Increase subscription model adoption
23. Zerodha - Make First-Time Investing Fun and Engaging
● Problem: First-time investors often find the process of learning and investing in stocks and
mutual funds intimidating and boring.
● Goal: Increase first-time user engagement by 30%.
24. Tata Neu - Increase Cross-Selling Between Categories
● Problem: Tata Neu’s super-app has low cross-category purchases, with users typically sticking to
one service (e.g., groceries, fashion).
● Goal: Research cross-category purchasing behavior and propose features to encourage users to
explore multiple categories.
25. Flipkart Wholesale - Boost Supplier Onboarding
● Problem: Flipkart Wholesale faces challenges in onboarding suppliers, leading to a lack of
inventory variety.
● Goal: Increase supplier onboarding experience
26. Microsoft Teams - Increase Engagement for New Users
● Problem: New users find Teams overwhelming and struggle to engage with the platform.
● Goal: Increase user engagement by 20% within the first month of onboarding by simplifying the
onboarding process.
27. Instagram - Reduce Time Spent for Mental Health Benefits
● Problem: Excessive time spent on Instagram can negatively impact users’ mental health.
● Goal: Propose features that help users manage their time better, encouraging healthier usage
habits while maintaining long-term retention.
28.JioCinema - Enhance Content Discovery
● Problem: Users face difficulty discovering relevant content, leading to lower engagement.
● Goal: Improve the content discovery experience through better personalization and
recommendations
29. Zepto - Improve Customer Retention
● Problem: Zepto’s 10-minute grocery delivery has seen rapid adoption, but retention rates could
improve after the first few orders.
● Goal: Analyze competition, market,Identify gaps in the user experience that cause customers to
churn and propose features to increase retention.
30. Masters’ Union College - Improve Learning Management System (LMS)
● Problem: The current LMS at Masters' Union College has a lot of challenges
● Goal: Design improvements to enhance student engagement and make it useful at all
touchpoints
31. Porter App - Improve Service for Goods Movement
● Problem: Porter users sometimes experience inefficiencies in scheduling and tracking deliveries.
● Goal: Design features to improve user experience.
32. LinkedIn - Improve Content on linkedin feed
● Problem: Users experience high levels of spam and repetitive content in their feed, leading to
lower engagement and a less personalized experience.
● Goal: Revise the content recommendation algorithm and experience with a goal to boosting user
engagement
33. JioCinema - Enhance Content Discovery
● Problem: Users face difficulty discovering relevant content, leading to lower engagement.
● Goal: Improve the content discovery experience through better personalization and
recommendations.
34. Truecaller for Apple - Improve Spam Detection on iOS
● Problem: iOS users experience limited spam call detection and blocking.
● Goal: Enhance spam call detection capabilities and user experience on iOS.
35. Spotify - Boost Podcast Engagement
● Problem: Podcasts have lower engagement compared to other content types on the platform.
● Goal: Increase user interaction with podcasts through improved discovery and recommendations
36. Upstox - Improve User Education on Advanced Trading Features
● Problem: Upstox users struggle to understand advanced trading features.
● Goal: Increase user engagement with educational content on advanced features.
37. Groww - Increase Retention for First-Time Investors
● Problem: First-time investors often drop off after initial investments on Groww.
● Goal: Research first-time investor behaviors and propose features like investment education or
goal tracking to increase retention.
