De mographics MOTIVATION Preferred Features
Age: 30
Easily plan trips in one place. Desire to Personalized Recommendations
Gender: Male
maximize the value of trips by Efficient Trip Planning
Occupation: Digital Nomad
exploring new destinations, engaging All in one place bookings
Location: Texas, USA in professional or cultural events.
BIO PAIN POINTS
David is a digital nomad likes to do Feel overwhelmed when making a
working while exploring different choice among wide variety of options.
countries where he smoothly manage Struggling to plan his trip and hate
j
his work & en oy his life. He is a tech- visiting different platforms for booking
savvy and love to use time saving flights, accommodation and local
tools. guides.
I want an app where I
e xperience personalized
GOALS TECHNOLOGY USAGE
suggestions, plan my
Personalized travel recommendations High-level of tech proficiency. Mostly trips and manage all my
based on preferences. Smoothly plan used mobile apps to handle his trip traveling bookings in
the trip. Efficiently book flights, planning, flight bookings, and finding
one place.
accommodation and local guides in local guides. His expectations are high
DAVID WILLIAMS one place. in terms of app speed & features.
Frequent Traveler
De mographics MOTIVATION Preferred Features
Age: 42
Increase the productivity of his work- Syncing with work related tools like
Gender: Male
related trips and enjoy their free time. email, calendar etc. to manage their
Occupation: CEO
work bette r
Location: Berlin, Germany Real time updates of their bookings .
BIO PAIN POINTS
Jack mostly take work related trips, Struggling to find balance between his
often blend business with leisure. He work & free time. Booking cancellations
value efficiency & convenience can badly impact their schedule and
because time is a critical factor for him .
overall experience.
His primary focus is on productivity but
j
he also want to en oy his free time.
I want an app that can
sync with email or
GOALS TECHNOLOGY USAGE
calendar and give me
Efficiently handle their work and free Highly tech savvy, rely on digital apps real time updates o f my
time during trips with a desire to travel to manage flights, accommodations bookings.
hassle-free by managing their flights, and other trip related activities.
accommodation & work meetings with
JACK SMITH in one app.
BUSINESS TRAVELER
De mographics MOTIVATION Preferred Features
Age: 35
Grow their business by attracting Simple interface to list & manage client
Gender: Male
tourists. Build trust by providing bookings
Occupation: Employee at travel agency
valuable & authentic historic, cultural & Customer review system
Location: Hvar, Crotia adventure experience. Promote their services
BIO PAIN POINTS
Tom focused on connecting with tourists Struggling to attract clients and stand
and offer them cultural, historical, and out in the competitive market. Handling
adventure guide services. His primary client bookings and schedules
focus is managing the bookings & and cancellations.
delivering high-quality services to boost
the visibility & reputation.
I want an app where i
can connect with
GOALS TECHNOLOGY USAGE
tourists, easily list &
Attract and connect with tourists to offer Generally a decent level of tech users manage my bookings
them his services. Easily list & manage but may not well versed in using and receive customer
his bookings to avoid any cancellation. advanced tools. Need simple & intuitive
reviews.
Improve communication and build interface to manage bookings and
Tom Ben healthy relationships with tourists to client interaction.
local guide increase customer satisfaction.
De mographics MOTIVATION Preferred Features
Age: 35
Grow their business by increasing her Simple interface to list & manage client
Gender: Female
visibility & attracting tourists to bookings
Occupation: Real Estate Agent
maximize the occupancy rates. Build Customer review system
Location: Paris, France trust by providing high-quality services Promote properties
CRM & Analytics tools
BIO PAIN POINTS
Rose is a real estate agent, responsible Struggling to attract clients and stand
for running hotels, guesthouses or rental out in the competitive market. Handling
properties. Her primary focus is to close client bookings and schedules
as many tourist as possible while cancellations.
maintaining high customer satisfaction.
I want an app where i
can attract tourists,
GOALS TECHNOLOGY USAGE
easily list & manage my
Attract more tourists by increasing the Generally a decent level of tech users bookings and receive
visibility of her profile to consistently fill but may not well versed in using customer reviews.
the rental rooms. Effectively manage her advanced tools. Need simple & intuitive
listings, bookings, and relationship with interface to manage bookings and
SAN ROSE clients. client interaction.
REAL ESTATE AGENT
SUMMARY
These persons give us the crucial insights that guide the
app design and features.
THIS TRAVEL APP TARGET THE
FREQUENT & BUSINESS TRAVELERS,
Personalization: Understanding each persona’s unique LOCAL GUIDES & REAL ESTATE AGENTS
goals, pain points & preferred features help us to create BY PROVIDIND THEM PERSONALIZED
personalized experiences. EXPERIENCE AND PREFERRED FEATURES.
FROM BUSINESS POINT OF VIEW THE APP
User Experience: The tech-savviness of each persona BUILD A POSITIVE BRAND REPUTATION
AMONG THE USERS.
guide the simplicity or complexity of the design.
Pain Points: Addressing the pain points of each persona
help us to create app features that solve their problems.
